# FormAssembly vs WPForms Comparison
---
## AI Generated Summary
- **G2 reviewers report** that WPForms excels in user-friendliness, with many praising its **drag-and-drop builder** that allows even those with no coding experience to create forms effortlessly. Users appreciate the variety of templates available, making it easy to get started quickly.
- **According to verified reviews** , FormAssembly shines in its **integration capabilities** , particularly with Salesforce. Users highlight how it simplifies data collection and management, allowing for seamless integration without the need for complex coding or development.
- **Reviewers mention** that WPForms has a strong reputation for reliability, especially for users managing forms across multiple sites. Many have found it to be a consistent asset in their tech stack, emphasizing its **robust performance** over time.
- **Users say** that while FormAssembly offers powerful features like **customized forms** for specific client needs, it may require a bit more configuration to match unique workflows, which can be a hurdle for some users.
- **G2 reviewers highlight** that WPForms provides excellent support, with many users noting the quality of assistance they receive when encountering issues. This level of support contributes to a smoother overall experience for users.
- **According to recent feedback** , FormAssembly's offline capabilities are seen as a limitation compared to WPForms, which offers better functionality in this area. Users looking for forms that can operate without an internet connection may find WPForms to be the more suitable option.



| | FormAssembly | WPForms | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 400 | 969 | 
| **Largest Market Segment** | Small-Business (57.4% of reviews) | Small-Business (89.7% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### FormAssembly

Pros:
- Ease of Use (11 reviews)
- Customer Support (8 reviews)

Cons:
- Limited Customization (6 reviews)
- Missing Features (5 reviews)

### WPForms

Pros:
- Ease of Use (18 reviews)
- Features (10 reviews)

Cons:
- Expensive (7 reviews)
- Limited Customization (4 reviews)

---
## Ratings Comparison
| Rating | FormAssembly | WPForms | 
|---|---|---|
  | **Meets Requirements** | 8.6 (340 reviews) | 9.2 (639 reviews) | 
  | **Ease of Use** | 8.2 (340 reviews) | 9.5 (652 reviews) | 
  | **Ease of Setup** | 8.4 (295 reviews) | 9.6 (557 reviews) | 
  | **Ease of Admin** | 8.5 (300 reviews) | 9.5 (540 reviews) | 
  | **Quality of Support** | 8.5 (314 reviews) | 9.3 (547 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (283 reviews) | 9.5 (510 reviews) | 
  | **Product Direction (% positive)** | 7.8 (327 reviews) | 8.8 (598 reviews) | 

---
## Pricing

### FormAssembly

#### Entry-Level Pricing

Plan: Atlas Team

Price: Contact Us

Description: The mid-tier plan for a workgroup or small business.

Key Features:
- All Core Functionality of the Explorer Plan
- Customizable Document Generation with Multi-Signer E-Signature
- Identity Authentication

[Browse all 3 editions](https://www.g2.com/products/formassembly/pricing)

#### Free Trial

Yes

### WPForms

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | N/A | N/A |
| **WPForms** | N/A | N/A |

#### Lead Generation

| Feature | FormAssembly | WPForms | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 8.7/10 | 51 |
| **WPForms** | N/A | N/A |

#### Lead Monitoring

| Feature | FormAssembly | WPForms | 
|---|---|---|
| **Features** | 8.6 (34 reviews) ✓ Verified | Not enough data | 
| **Performance** | 8.8 (33 reviews) ✓ Verified | Not enough data | 
| **Identification** | Feature Not Available | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | FormAssembly | WPForms | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | FormAssembly | WPForms | 
|---|---|---|
| **Mobile** | 8.6 (30 reviews) ✓ Verified | Not enough data | 
| **Websites** | 9.2 (39 reviews) ✓ Verified | Not enough data | 
| **Social Media** | 7.8 (17 reviews) ✓ Verified | Not enough data | 
| **Data** | 9.0 (35 reviews) ✓ Verified | Not enough data | 

#### Analytics

| Feature | FormAssembly | WPForms | 
|---|---|---|
| **Export/Import** | 9.1 (34 reviews) ✓ Verified | Not enough data | 
| **Reporting** | 8.3 (32 reviews) ✓ Verified | Not enough data | 

#### Customization

| Feature | FormAssembly | WPForms | 
|---|---|---|
| **Forms** | 9.0 (43 reviews) ✓ Verified | Not enough data | 
| **Personalization** | 8.5 (43 reviews) ✓ Verified | Not enough data | 
| **Templates** | 8.2 (37 reviews) ✓ Verified | Not enough data | 
| **Integration** | 9.3 (42 reviews) ✓ Verified | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 8.6/10 | 65 |
| **WPForms** | N/A | N/A |

#### Survey Management

| Feature | FormAssembly | WPForms | 
|---|---|---|
| **Survey Builder** | 9.2 (55 reviews) | Not enough data | 
| **Question Types** | 9.1 (61 reviews) | Not enough data | 
| **Templates** | 8.3 (47 reviews) | Not enough data | 
| **Survey Distribution** | 8.9 (49 reviews) | Not enough data | 

#### Survey Customization

| Feature | FormAssembly | WPForms | 
|---|---|---|
| **Branching/Skip Logic** | 8.8 (57 reviews) | Not enough data | 
| **Branding** | 8.7 (58 reviews) | Not enough data | 
| **Multimedia Support** | 7.9 (43 reviews) | Not enough data | 
| **Multilingual Surveys** | 7.3 (27 reviews) | Not enough data | 

#### Survey Insights

| Feature | FormAssembly | WPForms | 
|---|---|---|
| **Reporting & Analytics** | 8.1 (48 reviews) | Not enough data | 
| **BI Tools Integration** | 8.5 (25 reviews) | Not enough data | 
| **Data Exporting** | 9.1 (56 reviews) | Not enough data | 
| **Permissions** | 8.8 (41 reviews) | Not enough data | 

#### Agentic AI - Survey

| Feature | FormAssembly | WPForms | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Drag and Drop App Builder

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 9.0/10 | 28 |
| **WPForms** | N/A | N/A |

#### Functionality

| Feature | FormAssembly | WPForms | 
|---|---|---|
| **App complexity** | Feature Not Available | Not enough data | 
| **App Variety** | Feature Not Available | Not enough data | 
| **Customized Branding** | 8.9 (25 reviews) | Not enough data | 
| **Application Templates** | 8.7 (23 reviews) | Not enough data | 

#### Data Control

| Feature | FormAssembly | WPForms | 
|---|---|---|
| **Data Migration** | 8.7 (14 reviews) | Not enough data | 
| **Data Synchronization** | 9.1 (20 reviews) | Not enough data | 
| **Data Security** | 9.4 (20 reviews) | Not enough data | 

#### Agentic AI - Drag and Drop App Builder

| Feature | FormAssembly | WPForms | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 8.2/10 | 97 |
| **WPForms** | 8.9/10 | 227 |

#### Customization

| Feature | FormAssembly | WPForms | 
|---|---|---|
| **Custom Fields** | 9.0 (89 reviews) | 9.1 (206 reviews) | 
| **Conditional Logic** | 8.6 (93 reviews) | 9.1 (193 reviews) | 
| **Multi-page Forms** | 9.1 (85 reviews) | 9.2 (175 reviews) | 
| **Design** | 8.0 (92 reviews) | 8.5 (207 reviews) | 

#### Additional Functionality

| Feature | FormAssembly | WPForms | 
|---|---|---|
| **Embedded Forms** | 8.5 (76 reviews) | 9.3 (195 reviews) | 
| **Offline Capability** | 6.4 (44 reviews) | 8.0 (140 reviews) | 
| **Notifications** | 8.4 (84 reviews) | 9.0 (203 reviews) | 
| **Payments** | 7.8 (53 reviews) | 8.8 (135 reviews) | 
| **Mobile Forms** | Feature Not Available | 9.1 (181 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | N/A | N/A |
| **WPForms** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | FormAssembly | WPForms | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### No-Code Development Platforms

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 8.4/10 | 25 |
| **WPForms** | N/A | N/A |

#### User Interface Design

| Feature | FormAssembly | WPForms | 
|---|---|---|
| **WYSIWYG Editor** | 8.6 (22 reviews) | Not enough data | 
| **Customized Branding** | 8.1 (24 reviews) | Not enough data | 
| **App Templates** | 8.1 (21 reviews) | Not enough data | 
| **Workflow Management** | 8.4 (18 reviews) | Not enough data | 

#### Data Control

| Feature | FormAssembly | WPForms | 
|---|---|---|
| **Data Migration** | 8.3 (17 reviews) | Not enough data | 
| **Data Synchronization** | 8.3 (19 reviews) | Not enough data | 
| **Data Security** | 9.0 (20 reviews) | Not enough data | 

#### Publishing

| Feature | FormAssembly | WPForms | 
|---|---|---|
| **Application Deployment** | 8.7 (20 reviews) | Not enough data | 
| **Platform Compatibility** | 8.8 (23 reviews) | Not enough data | 
| **Lifecycle Management** | 8.3 (18 reviews) | Not enough data | 

#### Agentic AI - No-Code Development Platforms

| Feature | FormAssembly | WPForms | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)

**Unique to FormAssembly (5):** [No-Code Development Platforms](https://www.g2.com/categories/no-code-development-platforms), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Survey Software](https://www.g2.com/categories/survey), [Drag and Drop App Builder Software](https://www.g2.com/categories/drag-and-drop-app-builder)



---
## Reviewer Demographics

### By Company Size

| Segment | FormAssembly | WPForms | 
|---|---|---|
| **Small-Business** | 57.4% | 89.7% | 
| **Mid-Market** | 33.6% | 9.3% | 
| **Enterprise** | 9.0% | 1.0% | 

### By Industry

#### FormAssembly

- **Non-Profit Organization Management:** 34.4%
- **Higher Education:** 14.7%
- **Education Management:** 6.5%
- **Information Technology and Services:** 5.2%
- **Computer Software:** 3.1%
- **Primary/Secondary Education:** 2.3%
- **Financial Services:** 2.1%
- **Marketing and Advertising:** 1.6%
- **Religious Institutions:** 1.6%
- **Civic & Social Organization:** 1.6%
- **Other:** 27.1%

#### WPForms

- **Marketing and Advertising:** 14.3%
- **Non-Profit Organization Management:** 6.4%
- **Information Technology and Services:** 5.4%
- **Design:** 4.7%
- **Health, Wellness and Fitness:** 3.9%
- **Computer Software:** 3.6%
- **Graphic Design:** 2.7%
- **Real Estate:** 2.7%
- **Internet:** 2.4%
- **Construction:** 2.4%
- **Other:** 51.6%

---
## Alternatives

### Alternatives to FormAssembly

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5136 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (993 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23538 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (469 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) — 4.5/5 stars (175 reviews)
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3015 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (949 reviews)
- [Outgrow](https://www.g2.com/products/outgrow/reviews) — 4.7/5 stars (328 reviews)

### Alternatives to WPForms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5136 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (993 reviews)
- [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) — 4.7/5 stars (247 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (469 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Cognito Forms](https://www.g2.com/products/cognito-forms/reviews) — 4.6/5 stars (118 reviews)
- [PandaDoc](https://www.g2.com/products/pandadoc/reviews) — 4.7/5 stars (3476 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23538 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2061 reviews)

---
## Top Discussions

### FormAssembly

No discussions available for this product.

### WPForms

- Title: [What is WPForms used for?](https://www.g2.com/discussions/what-is-wpforms-used-for) — 1 comment
  > **Top comment:** "It is a plugin used for building surveys, contact forms, polls, etc. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/formassembly-vs-wpforms)