# FormAssembly vs SurveyMonkey Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SurveyMonkey excels in user-friendliness, with many users appreciating its intuitive drag-and-drop interface and clean design. One user highlighted how easy it is to navigate, making the initial setup a breeze.
- **Users say** that FormAssembly offers significant flexibility, particularly for organizations needing to integrate forms with Salesforce. Reviewers noted its straightforward development environment, which allows for diverse applications, from data gathering to event management.
- **According to verified reviews** , SurveyMonkey's overall satisfaction is notably higher, with users praising its balance of simplicity and powerful features. One user mentioned the benefit of receiving a screenshot after completing a survey, which enhances their workflow.
- **Reviewers mention** that while FormAssembly provides robust features for specific use cases, it may not be as universally appealing as SurveyMonkey. Users have expressed that it serves well for nonprofits and educational institutions, but some find it less intuitive for general survey creation.
- **G2 reviewers highlight** that SurveyMonkey's extensive library of templates and strong AI assistance helps users create polished surveys quickly. This capability is particularly appreciated by those who need to produce effective surveys in a short amount of time.
- **Users report** that both platforms have solid support, but SurveyMonkey's higher volume of recent reviews suggests a more active user community, which can be beneficial for troubleshooting and sharing best practices among users.



| | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 400 | 23,483 | 
| **Largest Market Segment** | Small-Business (57.4% of reviews) | Small-Business (36.5% of reviews) | 
| **Entry Level Price** | Contact Us | Contact Us | 

---
## Top Pros & Cons

### FormAssembly

Pros:
- Ease of Use (11 reviews)
- Customer Support (8 reviews)

Cons:
- Limited Customization (6 reviews)
- Missing Features (5 reviews)

### SurveyMonkey

Pros:
- Ease of Use (345 reviews)
- Ease of Creation (156 reviews)

Cons:
- Expensive (113 reviews)
- Limitations (87 reviews)

---
## Ratings Comparison
| Rating | FormAssembly | SurveyMonkey | 
|---|---|---|
  | **Meets Requirements** | 8.6 (340 reviews) | 9.0 (20685 reviews) | 
  | **Ease of Use** | 8.2 (340 reviews) | 9.2 (20803 reviews) | 
  | **Ease of Setup** | 8.4 (295 reviews) | 9.0 (8138 reviews) | 
  | **Ease of Admin** | 8.5 (300 reviews) | 8.9 (7621 reviews) | 
  | **Quality of Support** | 8.5 (314 reviews) | 8.6 (14678 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (283 reviews) | 8.8 (6671 reviews) | 
  | **Product Direction (% positive)** | 7.8 (327 reviews) | 7.7 (20224 reviews) | 

---
## Pricing

### FormAssembly

#### Entry-Level Pricing

Plan: Atlas Team

Price: Contact Us

Description: The mid-tier plan for a workgroup or small business.

Key Features:
- All Core Functionality of the Explorer Plan
- Customizable Document Generation with Multi-Signer E-Signature
- Identity Authentication

[Browse all 3 editions](https://www.g2.com/products/formassembly/pricing)

#### Free Trial

Yes

### SurveyMonkey

#### Entry-Level Pricing

Plan: SurveyMonkey Enterprise

Price: Contact Us

Description: SurveyMonkey Enterprise is our most feature-rich and secure plan, loved by users and built for business. Get in touch to learn more about our Enterprise solution and schedule a personalized demo.

Key Features:
- Unlimited responses
- Custom CSS survey themes
- Advanced privacy and security

[Browse all 4 editions](https://www.g2.com/products/surveymonkey/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | N/A | N/A |
| **SurveyMonkey** | N/A | N/A |

#### Lead Generation

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 8.7/10 | 51 |
| **SurveyMonkey** | N/A | N/A |

#### Lead Monitoring

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Features** | 8.6 (34 reviews) ✓ Verified | Not enough data | 
| **Performance** | 8.8 (33 reviews) ✓ Verified | Not enough data | 
| **Identification** | Feature Not Available | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Mobile** | 8.6 (30 reviews) ✓ Verified | Not enough data | 
| **Websites** | 9.2 (39 reviews) ✓ Verified | Not enough data | 
| **Social Media** | 7.8 (17 reviews) ✓ Verified | Not enough data | 
| **Data** | 9.0 (35 reviews) ✓ Verified | Not enough data | 

#### Analytics

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Export/Import** | 9.1 (34 reviews) ✓ Verified | Not enough data | 
| **Reporting** | 8.3 (32 reviews) ✓ Verified | Not enough data | 

#### Customization

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Forms** | 9.0 (43 reviews) ✓ Verified | Not enough data | 
| **Personalization** | 8.5 (43 reviews) ✓ Verified | Not enough data | 
| **Templates** | 8.2 (37 reviews) ✓ Verified | Not enough data | 
| **Integration** | 9.3 (42 reviews) ✓ Verified | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | N/A | N/A |
| **SurveyMonkey** | 7.9/10 | 195 |

#### Feedback Management

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Tagging** | Not enough data | 7.8 (150 reviews) | 
| **Segmentation** | Not enough data | 8.1 (147 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.1 (158 reviews) | 

#### Feedback Analysis

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Thematic Analysis** | Not enough data | 8.1 (144 reviews) | 
| **Sentiment Analysis** | Not enough data | 7.9 (144 reviews) | 
| **NPS/CSAT Scoring** | Not enough data | 7.6 (138 reviews) | 

#### Feedback Sources

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Online Reviews** | Not enough data | 8.1 (147 reviews) | 
| **Surveys** | Not enough data | 9.1 (170 reviews) | 
| **Social Media** | Not enough data | 7.8 (138 reviews) | 
| **Customer Service Channels** | Not enough data | 7.7 (136 reviews) | 

#### Generative AI

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (130 reviews) | 
| **AI Text Summarization** | Not enough data | 7.6 (81 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 8.6/10 | 65 |
| **SurveyMonkey** | 8.3/10 | 1719 |

#### Survey Management

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Survey Builder** | 9.2 (55 reviews) | 9.0 (1512 reviews) | 
| **Question Types** | 9.1 (61 reviews) | 8.9 (1447 reviews) | 
| **Templates** | 8.3 (47 reviews) | 8.6 (1361 reviews) | 
| **Survey Distribution** | 8.9 (49 reviews) | 8.9 (1425 reviews) | 

#### Survey Customization

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Branching/Skip Logic** | 8.8 (57 reviews) | 8.4 (1172 reviews) | 
| **Branding** | 8.7 (58 reviews) | 8.2 (1207 reviews) | 
| **Multimedia Support** | 7.9 (43 reviews) | 8.1 (1073 reviews) | 
| **Multilingual Surveys** | 7.3 (27 reviews) | 8.1 (907 reviews) | 

#### Survey Insights

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Reporting & Analytics** | 8.1 (48 reviews) | 8.6 (1418 reviews) | 
| **BI Tools Integration** | 8.5 (25 reviews) | 8.0 (946 reviews) | 
| **Data Exporting** | 9.1 (56 reviews) | 8.5 (1266 reviews) | 
| **Permissions** | 8.8 (41 reviews) | 8.4 (1138 reviews) | 

#### Agentic AI - Survey

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.6 (147 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (152 reviews) | 
| **Decision Making** | Not enough data | 8.0 (153 reviews) | 

### Drag and Drop App Builder

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 9.0/10 | 28 |
| **SurveyMonkey** | N/A | N/A |

#### Functionality

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **App complexity** | Feature Not Available | Not enough data | 
| **App Variety** | Feature Not Available | Not enough data | 
| **Customized Branding** | 8.9 (25 reviews) | Not enough data | 
| **Application Templates** | 8.7 (23 reviews) | Not enough data | 

#### Data Control

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Data Migration** | 8.7 (14 reviews) | Not enough data | 
| **Data Synchronization** | 9.1 (20 reviews) | Not enough data | 
| **Data Security** | 9.4 (20 reviews) | Not enough data | 

#### Agentic AI - Drag and Drop App Builder

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 8.2/10 | 97 |
| **SurveyMonkey** | 8.3/10 | 247 |

#### Customization

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Custom Fields** | 9.0 (89 reviews) | 8.6 (209 reviews) | 
| **Conditional Logic** | 8.6 (93 reviews) | 8.3 (194 reviews) | 
| **Multi-page Forms** | 9.1 (85 reviews) | 8.7 (214 reviews) | 
| **Design** | 8.0 (92 reviews) | 8.6 (228 reviews) | 

#### Additional Functionality

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Embedded Forms** | 8.5 (76 reviews) | 8.3 (173 reviews) | 
| **Offline Capability** | 6.4 (44 reviews) | 7.6 (151 reviews) | 
| **Notifications** | 8.4 (84 reviews) | 8.3 (197 reviews) | 
| **Payments** | 7.8 (53 reviews) | 7.8 (150 reviews) | 
| **Mobile Forms** | Feature Not Available | 8.5 (205 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | N/A | N/A |
| **SurveyMonkey** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | N/A | N/A |
| **SurveyMonkey** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

### No-Code Development Platforms

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 8.4/10 | 25 |
| **SurveyMonkey** | N/A | N/A |

#### User Interface Design

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **WYSIWYG Editor** | 8.6 (22 reviews) | Not enough data | 
| **Customized Branding** | 8.1 (24 reviews) | Not enough data | 
| **App Templates** | 8.1 (21 reviews) | Not enough data | 
| **Workflow Management** | 8.4 (18 reviews) | Not enough data | 

#### Data Control

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Data Migration** | 8.3 (17 reviews) | Not enough data | 
| **Data Synchronization** | 8.3 (19 reviews) | Not enough data | 
| **Data Security** | 9.0 (20 reviews) | Not enough data | 

#### Publishing

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Application Deployment** | 8.7 (20 reviews) | Not enough data | 
| **Platform Compatibility** | 8.8 (23 reviews) | Not enough data | 
| **Lifecycle Management** | 8.3 (18 reviews) | Not enough data | 

#### Agentic AI - No-Code Development Platforms

| Feature | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Survey Software](https://www.g2.com/categories/survey)

**Unique to FormAssembly (4):** [No-Code Development Platforms](https://www.g2.com/categories/no-code-development-platforms), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Drag and Drop App Builder Software](https://www.g2.com/categories/drag-and-drop-app-builder)

**Unique to SurveyMonkey (2):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | FormAssembly | SurveyMonkey | 
|---|---|---|
| **Small-Business** | 57.4% | 36.5% | 
| **Mid-Market** | 33.6% | 34.1% | 
| **Enterprise** | 9.0% | 29.4% | 

### By Industry

#### FormAssembly

- **Non-Profit Organization Management:** 34.4%
- **Higher Education:** 14.7%
- **Education Management:** 6.5%
- **Information Technology and Services:** 5.2%
- **Computer Software:** 3.1%
- **Primary/Secondary Education:** 2.3%
- **Financial Services:** 2.1%
- **Marketing and Advertising:** 1.6%
- **Religious Institutions:** 1.6%
- **Civic & Social Organization:** 1.6%
- **Other:** 27.1%

#### SurveyMonkey

- **Education Management:** 8.5%
- **Hospital & Health Care:** 5.9%
- **Higher Education:** 5.8%
- **Marketing and Advertising:** 5.1%
- **Information Technology and Services:** 4.9%
- **Non-Profit Organization Management:** 4.8%
- **Computer Software:** 3.7%
- **Financial Services:** 3.2%
- **Retail:** 2.6%
- **Health, Wellness and Fitness:** 2.1%
- **Other:** 53.4%

---
## Alternatives

### Alternatives to FormAssembly

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5307 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1003 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (473 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) — 4.5/5 stars (175 reviews)
- [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) — 4.4/5 stars (3017 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (955 reviews)
- [Outgrow](https://www.g2.com/products/outgrow/reviews) — 4.7/5 stars (331 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2066 reviews)

### Alternatives to SurveyMonkey

- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2066 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5307 reviews)
- [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) — 4.4/5 stars (3017 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1003 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (955 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (473 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [SurveyLegend](https://www.g2.com/products/surveylegend/reviews) — 4.4/5 stars (561 reviews)
- [Survicate](https://www.g2.com/products/survicate/reviews) — 4.6/5 stars (212 reviews)

---
## Top Discussions

### FormAssembly

No discussions available for this product.

### SurveyMonkey

- Title: [How it can be integrated with other applications such as Micrsoft Teams?](https://www.g2.com/discussions/how-it-can-be-integrated-with-other-applications-such-as-micrsoft-teams) — 9 comments, 2 upvotes
  > **Top comment:** "Hello Ravish, 

We recently tried to find a tool as such also for reporting. My recommendation would be to upgrade your service pack for more analytic..."
- Title: [Can I create visualizations in SurveyMonkey based on the answers I collect?](https://www.g2.com/discussions/can-i-create-visualizations-in-surveymonkey-based-on-the-answers-i-collect) — 8 comments, 1 upvote
  > **Top comment:** "Yes. There are different visual graph options that make viewing and presenting results extremely easy."
- Title: [What is SurveyMonkey used for?](https://www.g2.com/discussions/what-is-surveymonkey-used-for) — 6 comments
  > **Top comment:** "I would use it to gather feedback or insights on our products and how to best meet our customers needs."
- Title: [Can Survey Monkey identify respondents?Can Survey-monkey track IP addresses?What are custom variable](https://www.g2.com/discussions/can-survey-monkey-identify-respondents-can-survey-monkey-track-ip-addresses-what-are-custom-variable) — 5 comments, 2 upvotes
  > **Top comment:** "You can identify respondents if you select the option for your survey responses to not be anonymous.  This option is in the 'Collect Responses' section. "
- Title: [What is SurveyMonkey Market Research Solutions used for?](https://www.g2.com/discussions/what-is-surveymonkey-market-research-solutions-used-for) — 3 comments, 2 upvotes
  > **Top comment:** "Complete solutions for comprehending your target market, making decisions about new product innovations, and doing innovative branding and messaging analysis..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/formassembly-vs-surveymonkey)