# FormAssembly vs Gravity Forms Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Gravity Forms excels in **ease of use** , with many users highlighting its intuitive interface that makes form creation straightforward, especially for WordPress sites. One user mentioned, "Gravity Forms has been easy to get up and running on any WordPress site I’ve built over the last 14 years."
- **Users say** that FormAssembly shines in its **Salesforce integration** , which is particularly beneficial for organizations needing robust data management. Reviewers appreciate the customizable nature of the platform, stating, "The Salesforce connector is SO robust - we have a very customized SF instance."
- **According to verified reviews** , Gravity Forms is praised for its **flexibility** in handling various form types, from lead generation to event registrations. Users appreciate its reliability, noting, "What I like best about Gravity Forms is its flexibility and reliability for managing lead generation."
- **Reviewers mention** that FormAssembly offers unique features like **multi-page forms** , which users find helpful for complex data collection. One user highlighted, "I like the look of it, how easy it is to use, and the Salesforce integration," showcasing its user-friendly design.
- **G2 reviewers indicate** that Gravity Forms has a slight edge in **customer support** , with users reporting positive experiences and quick resolutions. A user noted, "The UX is very good, with clear actions on the visual interface," which contributes to a smoother support experience.
- **Users report** that while FormAssembly has a higher total number of reviews, Gravity Forms maintains a strong reputation in the small business segment, with 83.3% of its reviews coming from this market. This suggests that Gravity Forms is particularly well-suited for small businesses looking for reliable form solutions.




| | FormAssembly | Gravity Forms | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 425 | 248 | 
| **Largest Market Segment** | Small-Business (55.8% of reviews) | Small-Business (83.3% of reviews) | 
| **Entry Level Price** | Contact Us | $59 Per Year | 

---
## Top Pros & Cons

### FormAssembly

Pros:
- Ease of Use (10 reviews)
- Customer Support (9 reviews)

Cons:
- Limited Customization (6 reviews)
- Missing Features (5 reviews)

### Gravity Forms

Pros:
- Flexibility (3 reviews)
- Ease of Use (2 reviews)

Cons:
- Expensive (2 reviews)
- Complex Features (1 reviews)

---
## Ratings Comparison
| Rating | FormAssembly | Gravity Forms | 
|---|---|---|
  | **Meets Requirements** | 8.6 (358 reviews) | 9.1 (182 reviews) | 
  | **Ease of Use** | 8.3 (359 reviews) | 9.0 (184 reviews) | 
  | **Ease of Setup** | 8.4 (314 reviews) | 9.0 (135 reviews) | 
  | **Ease of Admin** | 8.5 (316 reviews) | 8.9 (124 reviews) | 
  | **Quality of Support** | 8.4 (330 reviews) | 8.8 (143 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (298 reviews) | 9.4 (102 reviews) | 
  | **Product Direction (% positive)** | 7.8 (343 reviews) | 8.0 (167 reviews) | 

---
## Pricing

### FormAssembly

#### Entry-Level Pricing

Plan: Atlas Team

Price: Contact Us

Description: The mid-tier plan for a workgroup or small business.

Key Features:
- All Core Functionality of the Explorer Plan
- Customizable Document Generation with Multi-Signer E-Signature
- Identity Authentication

[Browse all 3 editions](https://www.g2.com/products/formassembly/pricing)

#### Free Trial

Yes

### Gravity Forms

#### Entry-Level Pricing

Plan: Basic License

Price: $59 Per Year

Description: Great for bloggers or small ventures who need a single site installation with simple email capture and marketing.

Key Features:
- 1 Site
- Unlimited Forms
- Unlimited Entries

[Browse all 3 editions](https://www.g2.com/products/gravity-forms/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Collaboration & Productivity

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | N/A | N/A |
| **Gravity Forms** | N/A | N/A |

#### Additional Functionality

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **To-Do List** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Brainstorming** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Real Time Editing** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Assignment Management** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Discussions/Forums** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Video Conferencing** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | N/A | N/A |
| **Gravity Forms** | N/A | N/A |

#### Lead Generation

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 8.8/10 | 66 |
| **Gravity Forms** | N/A | N/A |

#### Lead Monitoring

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Features** | 8.6 (35 reviews) ✓ Verified | Not enough data | 
| **Performance** | 8.9 (36 reviews) ✓ Verified | Not enough data | 
| **Identification** | Feature Not Available | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Cross-system Integration** | 9.4 (8 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Mobile** | 8.6 (31 reviews) ✓ Verified | Not enough data | 
| **Websites** | 9.3 (43 reviews) ✓ Verified | Not enough data | 
| **Social Media** | 8.0 (18 reviews) ✓ Verified | Not enough data | 
| **Data** | 9.1 (37 reviews) ✓ Verified | Not enough data | 

#### Analytics

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Export/Import** | 9.2 (38 reviews) ✓ Verified | Not enough data | 
| **Reporting** | 8.4 (35 reviews) ✓ Verified | Not enough data | 

#### Customization

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Web Forms** | 9.1 (55 reviews) ✓ Verified | Not enough data | 
| **Personalization** | 8.6 (44 reviews) ✓ Verified | Not enough data | 
| **Templates** | 8.3 (39 reviews) ✓ Verified | Not enough data | 
| **Integration** | 9.2 (53 reviews) ✓ Verified | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Lead Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Prospecting Tools** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Lead Distribution** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Lead Notifications** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Business Card/Badge Scanning** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Lead Scoring** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Lead Verification/Validation** | Not enough data | Not enough data | 
| **Source Tracking** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Opportunity Management** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sales Forecasting** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 8.6/10 | 70 |
| **Gravity Forms** | N/A | N/A |

#### Survey Management

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Survey Builder** | 9.2 (57 reviews) | Not enough data | 
| **Customizable Questions** | 9.1 (65 reviews) | Not enough data | 
| **Templates** | 8.4 (49 reviews) | Not enough data | 
| **Survey Distribution** | 8.9 (50 reviews) | Not enough data | 
| **Mobile Survey** | Not enough data | Not enough data | 
| **Site Intercept Survey** | Not enough data | Not enough data | 
| **Pulse Surveys** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Question Branching** | 8.8 (58 reviews) | Not enough data | 
| **Branding** | 8.7 (60 reviews) | Not enough data | 
| **Multimedia Support** | 7.9 (44 reviews) | Not enough data | 
| **Multilingual Surveys** | 7.3 (27 reviews) | Not enough data | 

#### Survey Insights

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Reporting & Analytics** | 8.1 (50 reviews) | Not enough data | 
| **BI Tools Integration** | 8.5 (25 reviews) | Not enough data | 
| **Data Exporting** | 9.1 (59 reviews) | Not enough data | 
| **Permissions** | 8.8 (43 reviews) | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Presentation Tools** | Not enough data | Not enough data | 
| **Data Analysis Tools** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Single Sign On** | Not enough data | Not enough data | 
| **Phone Polling** | Not enough data | Not enough data | 
| **Online Polling** | Not enough data | Not enough data | 
| **Support Audio/Images/Video** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Word Clouds** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Interactive Content** | Not enough data | Not enough data | 
| **Q&A Management** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Cleansing** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Anonymous Feedback** | Not enough data | Not enough data | 
| **URL Customization** | Not enough data | Not enough data | 
| **Question Piping** | Not enough data | Not enough data | 
| **Offline Response Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Response Validation** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Response Quotas** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Randomization** | Not enough data | Not enough data | 

### Drag and Drop App Builder

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 8.9/10 | 29 |
| **Gravity Forms** | N/A | N/A |

#### Functionality

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **App complexity** | Feature Not Available | Not enough data | 
| **App Variety** | Feature Not Available | Not enough data | 
| **Customized Branding** | 8.8 (26 reviews) | Not enough data | 
| **Application Templates** | 8.7 (23 reviews) | Not enough data | 

#### Data Control

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Data Migration** | 8.7 (14 reviews) | Not enough data | 
| **Data Synchronization** | 9.1 (20 reviews) | Not enough data | 
| **Data Security** | 9.4 (20 reviews) | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Agentic AI - Drag and Drop App Builder

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Graphical User Interface** | Not enough data | Not enough data | 
| **No-Code** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Integrated Development Environment** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Agile Methodologies** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Custom Development** | Not enough data | Not enough data | 
| **Offline Access** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Visual Modeling** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Web/Mobile App Development** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 8.2/10 | 105 |
| **Gravity Forms** | 8.6/10 | 29 |

#### Customization

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Custom Fields** | 8.9 (92 reviews) | 9.4 (25 reviews) | 
| **Conditional Logic** | 8.7 (99 reviews) | 9.3 (25 reviews) | 
| **Multi-page Forms** | 9.1 (88 reviews) | 8.7 (23 reviews) | 
| **Design** | 8.0 (95 reviews) | 8.6 (24 reviews) | 
| **Forms Creation & Design** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Embedded Forms** | 8.5 (77 reviews) | 9.2 (25 reviews) | 
| **Offline Capability** | 6.4 (44 reviews) | 5.0 (9 reviews) | 
| **Notifications** | 8.5 (88 reviews) | 9.3 (23 reviews) | 
| **Payments** | 7.8 (53 reviews) | 8.7 (17 reviews) | 
| **Mobile Forms** | Feature Not Available | 9.4 (22 reviews) | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Document Classification** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Autofill** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Convert to PDF** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Media Library** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Full Text Search** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Electronic Signature** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | N/A | N/A |
| **Gravity Forms** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### No-Code Development Platforms

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 8.5/10 | 36 |
| **Gravity Forms** | N/A | N/A |

#### User Interface Design

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **WYSIWYG Editor** | 8.7 (25 reviews) | Not enough data | 
| **Customized Branding** | 8.2 (28 reviews) | Not enough data | 
| **App Templates** | 8.3 (23 reviews) | Not enough data | 
| **Workflow Management** | 8.5 (22 reviews) | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Deployment Management** | Not enough data | Not enough data | 
| **Integrations Management** | Not enough data | Not enough data | 

#### Data Control

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Data Migration** | 8.5 (19 reviews) | Not enough data | 
| **Data Synchronization** | 8.6 (23 reviews) | Not enough data | 
| **Data Security** | 9.1 (22 reviews) | Not enough data | 

#### Publishing

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Application Deployment** | 8.7 (21 reviews) | Not enough data | 
| **Platform Compatibility** | 8.9 (24 reviews) | Not enough data | 
| **Lifecycle Management** | 8.4 (19 reviews) | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

#### Agentic AI - No-Code Development Platforms

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Graphical User Interface** | Not enough data | Not enough data | 
| **No-Code** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Integrated Development Environment** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Agile Methodologies** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Custom Development** | Not enough data | Not enough data | 
| **Offline Access** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Visual Modeling** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Web/Mobile App Development** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **For No-Code Development** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Pre-Built Modules** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)

**Unique to FormAssembly (5):** [No-Code Development Platforms](https://www.g2.com/categories/no-code-development-platforms), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Survey Software](https://www.g2.com/categories/survey), [Drag and Drop App Builder Software](https://www.g2.com/categories/drag-and-drop-app-builder)



---
## Reviewer Demographics

### By Company Size

| Segment | FormAssembly | Gravity Forms | 
|---|---|---|
| **Small-Business** | 55.8% | 83.3% | 
| **Mid-Market** | 35.0% | 15.3% | 
| **Enterprise** | 9.2% | 1.4% | 

### By Industry

#### FormAssembly

- **Non-Profit Organization Management:** 34.2%
- **Higher Education:** 15.8%
- **Education Management:** 6.7%
- **Information Technology and Services:** 5.2%
- **Computer Software:** 3.0%
- **Primary/Secondary Education:** 2.5%
- **Financial Services:** 2.0%
- **Civic & Social Organization:** 1.7%
- **Marketing and Advertising:** 1.5%
- **Hospital & Health Care:** 1.5%
- **Other:** 26.1%

#### Gravity Forms

- **Marketing and Advertising:** 26.6%
- **Information Technology and Services:** 7.0%
- **Non-Profit Organization Management:** 6.5%
- **Design:** 6.1%
- **Internet:** 5.6%
- **Graphic Design:** 3.7%
- **Computer Software:** 3.7%
- **Financial Services:** 2.8%
- **Information Services:** 2.3%
- **Hospital & Health Care:** 1.9%
- **Other:** 33.6%

---
## Alternatives

### Alternatives to FormAssembly

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5583 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1014 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23906 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) — 4.5/5 stars (175 reviews)
- [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) — 4.4/5 stars (3018 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (959 reviews)
- [Outgrow](https://www.g2.com/products/outgrow/reviews) — 4.7/5 stars (332 reviews)

### Alternatives to Gravity Forms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5583 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1014 reviews)
- [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (971 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Cognito Forms](https://www.g2.com/products/cognito-forms/reviews) — 4.6/5 stars (139 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1835 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23906 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14797 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)

---
## Top Discussions

### FormAssembly

No discussions available for this product.

### Gravity Forms

- Title: [How can I prevent bots from filling out my forms?](https://www.g2.com/discussions/26574-how-can-i-prevent-bots-from-filling-out-my-forms) — 2 comments, 1 upvote
  > **Top comment:** "We find this a consistent problem with our customer websites also. Typically we use a Google Capture that you can setup in Gravity Forms that in our..."
- Title: [How can Gravity Forms be used for vacation rental websites, other booking form solutions?](https://www.g2.com/discussions/26589-how-can-gravity-forms-be-used-for-vacation-rental-websites-other-booking-form-solutions) — 1 comment, 1 upvote
  > **Top comment:** "I would think if you couple Gravity forms with a Wordpress Custom Post Type (CPT), you could achieve this quite easily. That way Gravity does all the tricky..."
- Title: [Is there a way to request new plugin options](https://www.g2.com/discussions/26571-is-there-a-way-to-request-new-plugin-options) — 1 comment, 1 upvote
  > **Top comment:** "My experience with Gravity is their support is solid and deep. I've had to seek assistance with complex operations between how Gravity interacts with Stripe..."
- Title: [how do I change the next button to change colour plus use a hand icon](https://www.g2.com/discussions/26555-how-do-i-change-the-next-button-to-change-colour-plus-use-a-hand-icon) — 1 comment, 1 upvote
  > **Top comment:** "I'd use your browser's developer tools to identify the element's handle (id or class(es)) and then place the css: 'pointer: cursor;' into your style sheet..."
- Title: [Will you consider adding templates?](https://www.g2.com/discussions/will-you-consider-adding-templates) — 1 comment, 1 upvote
  > **Top comment:** "I can't answer on behalf of Gravity however you are able to add classes directly into each field which will control some key elements such as layouts etc...."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/formassembly-vs-gravity-forms)