# FormAssembly vs Gravity Forms Comparison

| | FormAssembly | Gravity Forms | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 400 | 248 | 
| **Largest Market Segment** | Small-Business (57.4% of reviews) | Small-Business (83.3% of reviews) | 
| **Entry Level Price** | Contact Us | $59 Per Year | 

---
## Top Pros & Cons

### FormAssembly

Pros:
- Ease of Use (10 reviews)
- Customer Support (9 reviews)

Cons:
- Limited Customization (6 reviews)
- Missing Features (5 reviews)

### Gravity Forms

Pros:
- Flexibility (3 reviews)
- Ease of Use (2 reviews)

Cons:
- Expensive (2 reviews)
- Complex Features (1 reviews)

---
## Ratings Comparison
| Rating | FormAssembly | Gravity Forms | 
|---|---|---|
  | **Meets Requirements** | 8.6 (340 reviews) | 9.1 (182 reviews) | 
  | **Ease of Use** | 8.2 (340 reviews) | 9.0 (184 reviews) | 
  | **Ease of Setup** | 8.4 (295 reviews) | 9.0 (135 reviews) | 
  | **Ease of Admin** | 8.5 (300 reviews) | 8.9 (124 reviews) | 
  | **Quality of Support** | 8.5 (314 reviews) | 8.8 (143 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (283 reviews) | 9.4 (102 reviews) | 
  | **Product Direction (% positive)** | 7.8 (327 reviews) | 8.0 (167 reviews) | 

---
## Pricing

### FormAssembly

#### Entry-Level Pricing

Plan: Atlas Team

Price: Contact Us

Description: The mid-tier plan for a workgroup or small business.

Key Features:
- All Core Functionality of the Explorer Plan
- Customizable Document Generation with Multi-Signer E-Signature
- Identity Authentication

[Browse all 3 editions](https://www.g2.com/products/formassembly/pricing)

#### Free Trial

Yes

### Gravity Forms

#### Entry-Level Pricing

Plan: Basic License

Price: $59 Per Year

Description: Great for bloggers or small ventures who need a single site installation with simple email capture and marketing.

Key Features:
- 1 Site
- Unlimited Forms
- Unlimited Entries

[Browse all 3 editions](https://www.g2.com/products/gravity-forms/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | N/A | N/A |
| **Gravity Forms** | N/A | N/A |

#### Lead Generation

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 8.7/10 | 51 |
| **Gravity Forms** | N/A | N/A |

#### Lead Monitoring

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Features** | 8.6 (34 reviews) ✓ Verified | Not enough data | 
| **Performance** | 8.8 (33 reviews) ✓ Verified | Not enough data | 
| **Identification** | Feature Not Available | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Mobile** | 8.6 (30 reviews) ✓ Verified | Not enough data | 
| **Websites** | 9.2 (39 reviews) ✓ Verified | Not enough data | 
| **Social Media** | 7.8 (17 reviews) ✓ Verified | Not enough data | 
| **Data** | 9.0 (35 reviews) ✓ Verified | Not enough data | 

#### Analytics

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Export/Import** | 9.1 (34 reviews) ✓ Verified | Not enough data | 
| **Reporting** | 8.3 (32 reviews) ✓ Verified | Not enough data | 

#### Customization

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Forms** | 9.0 (43 reviews) ✓ Verified | Not enough data | 
| **Personalization** | 8.5 (43 reviews) ✓ Verified | Not enough data | 
| **Templates** | 8.2 (37 reviews) ✓ Verified | Not enough data | 
| **Integration** | 9.3 (42 reviews) ✓ Verified | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 8.6/10 | 65 |
| **Gravity Forms** | N/A | N/A |

#### Survey Management

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Survey Builder** | 9.2 (55 reviews) | Not enough data | 
| **Question Types** | 9.1 (61 reviews) | Not enough data | 
| **Templates** | 8.3 (47 reviews) | Not enough data | 
| **Survey Distribution** | 8.9 (49 reviews) | Not enough data | 

#### Survey Customization

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Branching/Skip Logic** | 8.8 (57 reviews) | Not enough data | 
| **Branding** | 8.7 (58 reviews) | Not enough data | 
| **Multimedia Support** | 7.9 (43 reviews) | Not enough data | 
| **Multilingual Surveys** | 7.3 (27 reviews) | Not enough data | 

#### Survey Insights

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Reporting & Analytics** | 8.1 (48 reviews) | Not enough data | 
| **BI Tools Integration** | 8.5 (25 reviews) | Not enough data | 
| **Data Exporting** | 9.1 (56 reviews) | Not enough data | 
| **Permissions** | 8.8 (41 reviews) | Not enough data | 

#### Agentic AI - Survey

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Drag and Drop App Builder

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 9.0/10 | 28 |
| **Gravity Forms** | N/A | N/A |

#### Functionality

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **App complexity** | Feature Not Available | Not enough data | 
| **App Variety** | Feature Not Available | Not enough data | 
| **Customized Branding** | 8.9 (25 reviews) | Not enough data | 
| **Application Templates** | 8.7 (23 reviews) | Not enough data | 

#### Data Control

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Data Migration** | 8.7 (14 reviews) | Not enough data | 
| **Data Synchronization** | 9.1 (20 reviews) | Not enough data | 
| **Data Security** | 9.4 (20 reviews) | Not enough data | 

#### Agentic AI - Drag and Drop App Builder

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 8.2/10 | 97 |
| **Gravity Forms** | 8.6/10 | 29 |

#### Customization

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Custom Fields** | 9.0 (89 reviews) | 9.4 (25 reviews) | 
| **Conditional Logic** | 8.6 (93 reviews) | 9.3 (25 reviews) | 
| **Multi-page Forms** | 9.1 (85 reviews) | 8.7 (23 reviews) | 
| **Design** | 8.0 (92 reviews) | 8.6 (24 reviews) | 

#### Additional Functionality

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Embedded Forms** | 8.5 (76 reviews) | 9.2 (25 reviews) | 
| **Offline Capability** | 6.4 (44 reviews) | 5.0 (9 reviews) | 
| **Notifications** | 8.4 (84 reviews) | 9.3 (23 reviews) | 
| **Payments** | 7.8 (53 reviews) | 8.7 (17 reviews) | 
| **Mobile Forms** | Feature Not Available | 9.4 (22 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | N/A | N/A |
| **Gravity Forms** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### No-Code Development Platforms

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 8.4/10 | 25 |
| **Gravity Forms** | N/A | N/A |

#### User Interface Design

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **WYSIWYG Editor** | 8.6 (22 reviews) | Not enough data | 
| **Customized Branding** | 8.1 (24 reviews) | Not enough data | 
| **App Templates** | 8.1 (21 reviews) | Not enough data | 
| **Workflow Management** | 8.4 (18 reviews) | Not enough data | 

#### Data Control

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Data Migration** | 8.3 (17 reviews) | Not enough data | 
| **Data Synchronization** | 8.3 (19 reviews) | Not enough data | 
| **Data Security** | 9.0 (20 reviews) | Not enough data | 

#### Publishing

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Application Deployment** | 8.7 (20 reviews) | Not enough data | 
| **Platform Compatibility** | 8.8 (23 reviews) | Not enough data | 
| **Lifecycle Management** | 8.3 (18 reviews) | Not enough data | 

#### Agentic AI - No-Code Development Platforms

| Feature | FormAssembly | Gravity Forms | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)

**Unique to FormAssembly (5):** [No-Code Development Platforms](https://www.g2.com/categories/no-code-development-platforms), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Survey Software](https://www.g2.com/categories/survey), [Drag and Drop App Builder Software](https://www.g2.com/categories/drag-and-drop-app-builder)



---
## Reviewer Demographics

### By Company Size

| Segment | FormAssembly | Gravity Forms | 
|---|---|---|
| **Small-Business** | 57.4% | 83.3% | 
| **Mid-Market** | 33.6% | 15.3% | 
| **Enterprise** | 9.0% | 1.4% | 

### By Industry

#### FormAssembly

- **Non-Profit Organization Management:** 34.4%
- **Higher Education:** 14.7%
- **Education Management:** 6.5%
- **Information Technology and Services:** 5.2%
- **Computer Software:** 3.1%
- **Primary/Secondary Education:** 2.3%
- **Financial Services:** 2.1%
- **Marketing and Advertising:** 1.6%
- **Religious Institutions:** 1.6%
- **Civic & Social Organization:** 1.6%
- **Other:** 27.1%

#### Gravity Forms

- **Marketing and Advertising:** 26.6%
- **Information Technology and Services:** 7.0%
- **Non-Profit Organization Management:** 6.5%
- **Design:** 6.1%
- **Internet:** 5.6%
- **Graphic Design:** 3.7%
- **Computer Software:** 3.7%
- **Financial Services:** 2.8%
- **Information Services:** 2.3%
- **Hospital & Health Care:** 1.9%
- **Other:** 33.6%

---
## Alternatives

### Alternatives to FormAssembly

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5185 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1002 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23551 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (471 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) — 4.5/5 stars (175 reviews)
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3016 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (951 reviews)
- [Outgrow](https://www.g2.com/products/outgrow/reviews) — 4.7/5 stars (330 reviews)

### Alternatives to Gravity Forms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5185 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1002 reviews)
- [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (970 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (471 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [Cognito Forms](https://www.g2.com/products/cognito-forms/reviews) — 4.6/5 stars (118 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14695 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23551 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)

---
## Top Discussions

### FormAssembly

No discussions available for this product.

### Gravity Forms

- Title: [How can I prevent bots from filling out my forms?](https://www.g2.com/discussions/26574-how-can-i-prevent-bots-from-filling-out-my-forms) — 2 comments, 1 upvote
  > **Top comment:** "We find this a consistent problem with our customer websites also. Typically we use a Google Capture that you can setup in Gravity Forms that in our..."
- Title: [How can Gravity Forms be used for vacation rental websites, other booking form solutions?](https://www.g2.com/discussions/26589-how-can-gravity-forms-be-used-for-vacation-rental-websites-other-booking-form-solutions) — 1 comment, 1 upvote
  > **Top comment:** "I would think if you couple Gravity forms with a Wordpress Custom Post Type (CPT), you could achieve this quite easily. That way Gravity does all the tricky..."
- Title: [Is there a way to request new plugin options](https://www.g2.com/discussions/26571-is-there-a-way-to-request-new-plugin-options) — 1 comment, 1 upvote
  > **Top comment:** "My experience with Gravity is their support is solid and deep. I've had to seek assistance with complex operations between how Gravity interacts with Stripe..."
- Title: [how do I change the next button to change colour plus use a hand icon](https://www.g2.com/discussions/26555-how-do-i-change-the-next-button-to-change-colour-plus-use-a-hand-icon) — 1 comment, 1 upvote
  > **Top comment:** "I'd use your browser's developer tools to identify the element's handle (id or class(es)) and then place the css: 'pointer: cursor;' into your style sheet..."
- Title: [Will you consider adding templates?](https://www.g2.com/discussions/will-you-consider-adding-templates) — 1 comment, 1 upvote
  > **Top comment:** "I can't answer on behalf of Gravity however you are able to add classes directly into each field which will control some key elements such as layouts etc...."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/formassembly-vs-gravity-forms)