# Cognito Forms vs FormAssembly Comparison --- ## AI Generated Summary - **G2 reviewers report** that Cognito Forms excels in **ease of use** , with many users praising its intuitive interface that simplifies form creation and editing. One user highlighted that the platform is "one of the best I've experienced," making it easy to customize forms to meet specific needs. - **Users say** FormAssembly offers significant **flexibility** for various applications, particularly in higher education and nonprofit sectors. Reviewers appreciate its capability to handle diverse tasks, from data gathering to event management, showcasing its versatility in real-world scenarios. - **According to verified reviews** , Cognito Forms stands out for its **integration capabilities** , particularly with Microsoft 365. Users find that this integration enhances their workflow, making it easier to manage data across platforms. - **Reviewers mention** that FormAssembly provides a robust **development environment** , which is particularly beneficial for organizations needing to leverage Salesforce for complex workflows. Users have noted its effectiveness in generating case records and managing submissions seamlessly. - **G2 reviewers highlight** that Cognito Forms has a competitive **pricing structure** , starting at $19.00, which appeals to small businesses looking for cost-effective solutions without sacrificing quality. This pricing is often seen as a significant advantage over FormAssembly's more variable pricing model. - **Users report** that while both platforms have strong support, Cognito Forms tends to receive higher marks for **customer service quality**. Reviewers appreciate the responsiveness and helpfulness of the support team, which enhances their overall experience with the product. | | Cognito Forms | FormAssembly | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | | **Total Reviews** | 129 | 415 | | **Largest Market Segment** | Small-Business (70.4% of reviews) | Small-Business (57.0% of reviews) | | **Entry Level Price** | $19.00 Per Month | Contact Us | --- ## Top Pros & Cons ### Cognito Forms Pros: - Ease of Use (4 reviews) - Ease of Creation (3 reviews) Cons: - Formatting Issues (1 reviews) - Slow Loading (1 reviews) ### FormAssembly Pros: - Ease of Use (10 reviews) - Customer Support (9 reviews) Cons: - Limited Customization (6 reviews) - Missing Features (5 reviews) --- ## Ratings Comparison | Rating | Cognito Forms | FormAssembly | |---|---|---| | **Meets Requirements** | 9.1 (103 reviews) | 8.6 (349 reviews) | | **Ease of Use** | 9.1 (104 reviews) | 8.3 (349 reviews) | | **Ease of Setup** | 9.0 (83 reviews) | 8.4 (304 reviews) | | **Ease of Admin** | 9.2 (61 reviews) | 8.5 (308 reviews) | | **Quality of Support** | 9.2 (80 reviews) | 8.4 (323 reviews) | | **Has the product been a good partner in doing business?** | 9.3 (56 reviews) | 8.8 (291 reviews) | | **Product Direction (% positive)** | 8.2 (97 reviews) | 7.7 (335 reviews) | --- ## Pricing ### Cognito Forms #### Entry-Level Pricing Plan: Pro Price: $19.00 Per Month Description: Create more advanced forms without any ads. Key Features: - Unlimited Forms and Fields - 2 Users - 2,000 Entries per Month [Browse all 4 editions](https://www.g2.com/products/cognito-forms/pricing) #### Free Trial Yes ### FormAssembly #### Entry-Level Pricing Plan: Atlas Team Price: Contact Us Description: The mid-tier plan for a workgroup or small business. Key Features: - All Core Functionality of the Explorer Plan - Customizable Document Generation with Multi-Signer E-Signature - Identity Authentication [Browse all 3 editions](https://www.g2.com/products/formassembly/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Lead Generation | Product | Score | Reviews | |---|---|---| | **Cognito Forms** | N/A | N/A | | **FormAssembly** | N/A | N/A | #### Lead Generation | Feature | Cognito Forms | FormAssembly | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### Lead Capture | Product | Score | Reviews | |---|---|---| | **Cognito Forms** | N/A | N/A | | **FormAssembly** | 8.9/10 | 57 | #### Lead Monitoring | Feature | Cognito Forms | FormAssembly | |---|---|---| | **Features** | Not enough data | 8.6 (35 reviews) ✓ Verified | | **Performance** | Not enough data | 8.9 (35 reviews) ✓ Verified | | **Identification** | Not enough data | Feature Not Available | #### Agentic AI - Lead Capture | Feature | Cognito Forms | FormAssembly | |---|---|---| | **Cross-system Integration** | Not enough data | 10.0 (6 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | #### Data Capture | Feature | Cognito Forms | FormAssembly | |---|---|---| | **Mobile** | Not enough data | 8.6 (31 reviews) ✓ Verified | | **Websites** | Not enough data | 9.2 (41 reviews) ✓ Verified | | **Social Media** | Not enough data | 8.0 (18 reviews) ✓ Verified | | **Data** | Not enough data | 9.0 (36 reviews) ✓ Verified | #### Analytics | Feature | Cognito Forms | FormAssembly | |---|---|---| | **Export/Import** | Not enough data | 9.2 (36 reviews) ✓ Verified | | **Reporting** | Not enough data | 8.4 (34 reviews) ✓ Verified | #### Customization | Feature | Cognito Forms | FormAssembly | |---|---|---| | **Forms** | Not enough data | 9.1 (48 reviews) ✓ Verified | | **Personalization** | Not enough data | 8.6 (44 reviews) ✓ Verified | | **Templates** | Not enough data | 8.3 (39 reviews) ✓ Verified | | **Integration** | Not enough data | 9.3 (47 reviews) ✓ Verified | ### Survey | Product | Score | Reviews | |---|---|---| | **Cognito Forms** | N/A | N/A | | **FormAssembly** | 8.6/10 | 69 | #### Survey Management | Feature | Cognito Forms | FormAssembly | |---|---|---| | **Survey Builder** | Not enough data | 9.2 (57 reviews) | | **Question Types** | Not enough data | 9.1 (64 reviews) | | **Templates** | Not enough data | 8.4 (49 reviews) | | **Survey Distribution** | Not enough data | 8.9 (50 reviews) | #### Survey Customization | Feature | Cognito Forms | FormAssembly | |---|---|---| | **Branching/Skip Logic** | Not enough data | 8.8 (58 reviews) | | **Branding** | Not enough data | 8.7 (59 reviews) | | **Multimedia Support** | Not enough data | 7.9 (44 reviews) | | **Multilingual Surveys** | Not enough data | 7.3 (27 reviews) | #### Survey Insights | Feature | Cognito Forms | FormAssembly | |---|---|---| | **Reporting & Analytics** | Not enough data | 8.1 (49 reviews) | | **BI Tools Integration** | Not enough data | 8.5 (25 reviews) | | **Data Exporting** | Not enough data | 9.1 (58 reviews) | | **Permissions** | Not enough data | 8.8 (43 reviews) | #### Agentic AI - Survey | Feature | Cognito Forms | FormAssembly | |---|---|---| | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Drag and Drop App Builder | Product | Score | Reviews | |---|---|---| | **Cognito Forms** | N/A | N/A | | **FormAssembly** | 8.9/10 | 29 | #### Functionality | Feature | Cognito Forms | FormAssembly | |---|---|---| | **App complexity** | Not enough data | Feature Not Available | | **App Variety** | Not enough data | Feature Not Available | | **Customized Branding** | Not enough data | 8.8 (26 reviews) | | **Application Templates** | Not enough data | 8.7 (23 reviews) | #### Data Control | Feature | Cognito Forms | FormAssembly | |---|---|---| | **Data Migration** | Not enough data | 8.7 (14 reviews) | | **Data Synchronization** | Not enough data | 9.1 (20 reviews) | | **Data Security** | Not enough data | 9.4 (20 reviews) | #### Agentic AI - Drag and Drop App Builder | Feature | Cognito Forms | FormAssembly | |---|---|---| | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Online Form Builder | Product | Score | Reviews | |---|---|---| | **Cognito Forms** | 9.1/10 | 68 | | **FormAssembly** | 8.2/10 | 102 | #### Customization | Feature | Cognito Forms | FormAssembly | |---|---|---| | **Custom Fields** | 9.6 (56 reviews) | 9.0 (90 reviews) | | **Conditional Logic** | 9.3 (53 reviews) | 8.7 (97 reviews) | | **Multi-page Forms** | 9.2 (48 reviews) | 9.1 (87 reviews) | | **Design** | 8.8 (57 reviews) | 8.0 (94 reviews) | #### Additional Functionality | Feature | Cognito Forms | FormAssembly | |---|---|---| | **Embedded Forms** | 9.3 (44 reviews) | 8.5 (77 reviews) | | **Offline Capability** | Feature Not Available | 6.4 (44 reviews) | | **Notifications** | 9.1 (58 reviews) | 8.4 (87 reviews) | | **Payments** | 8.7 (25 reviews) | 7.8 (53 reviews) | | **Mobile Forms** | 9.2 (45 reviews) | Feature Not Available | ### Salesforce AppExchange Apps | Product | Score | Reviews | |---|---|---| | **Cognito Forms** | N/A | N/A | | **FormAssembly** | N/A | N/A | #### Agentic AI - Salesforce AppExchange Apps | Feature | Cognito Forms | FormAssembly | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### No-Code Development Platforms | Product | Score | Reviews | |---|---|---| | **Cognito Forms** | N/A | N/A | | **FormAssembly** | 8.5/10 | 32 | #### User Interface Design | Feature | Cognito Forms | FormAssembly | |---|---|---| | **WYSIWYG Editor** | Not enough data | 8.7 (25 reviews) | | **Customized Branding** | Not enough data | 8.1 (27 reviews) | | **App Templates** | Not enough data | 8.3 (23 reviews) | | **Workflow Management** | Not enough data | 8.4 (20 reviews) | #### Data Control | Feature | Cognito Forms | FormAssembly | |---|---|---| | **Data Migration** | Not enough data | 8.4 (18 reviews) | | **Data Synchronization** | Not enough data | 8.6 (23 reviews) | | **Data Security** | Not enough data | 9.1 (22 reviews) | #### Publishing | Feature | Cognito Forms | FormAssembly | |---|---|---| | **Application Deployment** | Not enough data | 8.7 (21 reviews) | | **Platform Compatibility** | Not enough data | 8.9 (24 reviews) | | **Lifecycle Management** | Not enough data | 8.4 (19 reviews) | #### Agentic AI - No-Code Development Platforms | Feature | Cognito Forms | FormAssembly | |---|---|---| | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder) **Unique to FormAssembly (5):** [No-Code Development Platforms](https://www.g2.com/categories/no-code-development-platforms), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Survey Software](https://www.g2.com/categories/survey), [Drag and Drop App Builder Software](https://www.g2.com/categories/drag-and-drop-app-builder) --- ## Reviewer Demographics ### By Company Size | Segment | Cognito Forms | FormAssembly | |---|---|---| | **Small-Business** | 70.4% | 57.0% | | **Mid-Market** | 21.6% | 33.8% | | **Enterprise** | 8.0% | 9.3% | ### By Industry #### Cognito Forms - **Non-Profit Organization Management:** 8.6% - **Accounting:** 5.2% - **Education Management:** 5.2% - **Marketing and Advertising:** 5.2% - **Real Estate:** 5.2% - **Construction:** 3.4% - **Leisure, Travel & Tourism:** 3.4% - **Health, Wellness and Fitness:** 2.6% - **Religious Institutions:** 2.6% - **Higher Education:** 2.6% - **Other:** 56.0% #### FormAssembly - **Non-Profit Organization Management:** 34.8% - **Higher Education:** 14.6% - **Education Management:** 6.3% - **Information Technology and Services:** 5.1% - **Computer Software:** 3.0% - **Primary/Secondary Education:** 2.5% - **Financial Services:** 2.0% - **Civic & Social Organization:** 1.8% - **Marketing and Advertising:** 1.5% - **Hospital & Health Care:** 1.5% - **Other:** 26.8% --- ## Alternatives ### Alternatives to Cognito Forms - [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5349 reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1016 reviews) - [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews) - [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews) - [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) — 4.7/5 stars (248 reviews) - [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (971 reviews) - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews) - [Zoho Forms](https://www.g2.com/products/zoho-forms/reviews) — 4.4/5 stars (129 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23868 reviews) - [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) — 4.5/5 stars (175 reviews) ### Alternatives to FormAssembly - [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5349 reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1016 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23868 reviews) - [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews) - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews) - [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews) - [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) — 4.5/5 stars (175 reviews) - [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) — 4.4/5 stars (3017 reviews) - [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (955 reviews) - [Outgrow](https://www.g2.com/products/outgrow/reviews) — 4.7/5 stars (332 reviews) --- ## Top Discussions ### Cognito Forms - Title: [Is Cognito forms legit?](https://www.g2.com/discussions/is-cognito-forms-legit) — 2 comments > **Top comment:** "Yes it is and have been using for past few years. " - Title: [What is Cognito Forms used for?](https://www.g2.com/discussions/what-is-cognito-forms-used-for) — 1 comment > **Top comment:** "As a web-based form builder, Cognito can be used in limitless applications. They provide numerous templates to kickstart any project, but if you need..." - Title: [Is Cognito free form?](https://www.g2.com/discussions/is-cognito-free-form) — 1 comment *(includes official response)* > **Top comment:** "Yes! When you sign up for our free Individual plan, you can build an unlimited number of forms and collect up to 500 entries per month. Additionally, take..." - Title: [Is Cognito forms safe?](https://www.g2.com/discussions/is-cognito-forms-safe) — 1 comment *(includes official response)* > **Top comment:** "At Cognito Forms, the privacy and the security of your form data is of utmost importance to us. From data encryption and secure transmission to data..." - Title: [Is the free version a secure way to collect payment info?](https://www.g2.com/discussions/51661-is-the-free-version-a-secure-way-to-collect-payment-info) — 1 comment, 1 upvote > **Top comment:** "Hi Ellen! Organizations on the free Individual plan can use our integration with Stripe for secure credit card processing. To learn more about our security..." ### FormAssembly No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cognito-forms-vs-formassembly)