Compare Formaloo and Klaviyo 
At a Glance
Market Segments
Small-Business (89.9% of reviews)
Small-Business (82.0% of reviews)
Entry-Level Pricing
$0.00 1 creator - No credit card required!
No pricing available
Formaloo
Star Rating
(170)4.6 out of 5
Market Segments
Small-Business (89.9% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 1 creator - No credit card required!
Browse all 4 pricing plansKlaviyo
Star Rating
(1,308)4.6 out of 5
Market Segments
Small-Business (82.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in providing a comprehensive solution for email and SMS marketing, with users appreciating its ability to manage campaigns without needing a dedicated specialist. The platform's intuitive design and functionality are frequently highlighted, making it a favorite among small businesses.
- Users say that Formaloo stands out for its flexibility in creating custom forms and workflows without requiring technical skills. Reviewers mention its capability to handle various industry-specific needs, such as customer intake forms and supplier audits, which makes it a versatile tool for data collection.
- According to verified reviews, Klaviyo's implementation process is praised for being quick and user-friendly, allowing businesses to get started with their marketing efforts efficiently. Users appreciate the seamless integration of email and SMS features, which enhances their marketing strategies.
- Reviewers mention that Formaloo offers a strong focus on branding and customization, with features like white-label client portals and branded workspaces. This allows users to create fully branded data collection tools that align with their business identity, which is particularly beneficial for agencies and consultants.
- G2 reviewers highlight that while Klaviyo has a higher overall satisfaction score, Formaloo's ease of use and setup are frequently commended. Users find that Formaloo's straightforward interface allows them to create complex forms and workflows without any coding knowledge, making it accessible for all team members.
- Users report that Klaviyo provides proactive solutions to potential issues, enhancing the overall user experience. This forward-thinking approach is appreciated by businesses looking for a reliable partner in their marketing efforts, while Formaloo's focus on data-driven applications is seen as a strong asset for those needing robust data management tools.
Pricing
Entry-Level Pricing
Formaloo
Free
$0.00
1 creator - No credit card required!
Great for individuals
- Unlimited apps, databases & forms
- 1 Admin
- Unlimited pages, fields & blocks
Klaviyo
No pricing availableFree Trial
Formaloo
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.9
112
9.0
954
Ease of Use
9.0
115
8.6
961
Ease of Setup
9.0
66
8.5
609
Ease of Admin
9.0
61
8.9
521
Quality of Support
9.0
105
8.4
909
Has the product been a good partner in doing business?
9.3
60
8.9
525
Product Direction (% positive)
9.4
105
8.9
905
Features by Category
Sales Force Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile & Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
9.0
557
|
Verified
Not enough data
9.3
544
|
Verified
Not enough data
8.9
502
|
Verified
Not enough data
8.9
483
|
Verified
Online Marketing
Not enough data
7.8
380
|
Verified
Not enough data
8.3
403
|
Verified
Not enough data
8.7
436
|
Verified
Not enough data
8.7
452
Not enough data
8.2
252
Lead Management
Not enough data
8.5
354
Not enough data
8.4
273
Not enough data
9.0
509
|
Verified
Not enough data
7.8
221
Not enough data
8.5
358
|
Verified
Not enough data
8.5
399
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
8.2
286
|
Verified
Campaign Management
Not enough data
8.7
348
|
Verified
Not enough data
8.0
199
Not enough data
8.1
288
|
Verified
Not enough data
7.6
198
Social
Not enough data
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
189
Not enough data
7.5
184
Not enough data
7.8
258
|
Verified
Reporting & Analytics
Not enough data
8.5
487
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.4
427
|
Verified
Not enough data
8.4
442
|
Verified
Not enough data
7.6
200
Platform
Not enough data
8.5
334
|
Verified
Not enough data
8.7
315
|
Verified
Not enough data
8.9
317
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
7.8
194
|
Verified
Not enough data
8.9
320
|
Verified
Not enough data
8.0
160
Agentic AI - Marketing Automation
Not enough data
6.9
26
Not enough data
7.0
25
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Integration
Not enough data
8.5
323
|
Verified
Not enough data
8.6
318
|
Verified
Not enough data
8.4
264
|
Verified
Messenger
Not enough data
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Channels
Not enough data
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Customers
Not enough data
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Tracking
Not enough data
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Reporting
Not enough data
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Agentic AI - Email Deliverability
Not enough data
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Templates
Not enough data
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Edit
Not enough data
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
334
|
Verified
Logistics
Not enough data
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Generative AI
Not enough data
7.5
66
Not enough data
7.4
52
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
Not enough data
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
SMS Platform
Not enough data
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Data Sourcing
8.6
12
8.4
76
8.5
13
8.3
68
8.8
13
8.5
96
8.9
15
8.5
91
Intelligence
9.2
14
8.6
105
8.2
10
8.1
73
8.0
10
8.0
68
Design and Customization
Not enough data
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Campaigns
Not enough data
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Integrations
Not enough data
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.0
17
Not enough data
9.0
16
Platform Data
Not enough data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Platform Additional Functionality
Not enough data
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Responses
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform
Feature Not Available
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Collection
Not enough data
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Generative AI
Not enough data
7.8
6
Survey Management
9.5
61
Not enough data
9.1
61
Not enough data
8.4
59
Not enough data
8.7
53
Not enough data
Survey Customization
8.7
56
Not enough data
8.8
56
Not enough data
9.1
46
Not enough data
8.1
40
Not enough data
Survey Insights
8.6
53
Not enough data
8.3
33
Not enough data
8.9
48
Not enough data
9.1
47
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
9.0
57
Not enough data
8.6
55
8.6
6
9.4
59
7.0
5
8.5
59
6.7
5
Additional Functionality
9.0
56
7.0
5
7.4
34
7.7
5
8.4
50
Not enough data
8.0
35
Not enough data
9.1
56
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
User Interface Design
8.1
19
Not enough data
8.7
21
Not enough data
8.3
20
Not enough data
8.3
20
Not enough data
Data Control
7.6
12
Not enough data
7.4
15
Not enough data
8.6
16
Not enough data
Publishing
7.9
14
Not enough data
8.6
18
Not enough data
8.6
12
Not enough data
Agentic AI - No-Code Development Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Campaign Activity
Not enough data
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Formaloo and Klaviyo are categorized as Customer Data Platform (CDP) and Online Form Builder
Unique Categories
Reviews
Reviewers' Company Size
Formaloo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.9%
Information Technology and Services
8.3%
Education Management
4.5%
E-Learning
4.5%
Management Consulting
3.8%
Other
59.0%
Retail
19.2%
Apparel & Fashion
12.6%
Marketing and Advertising
12.5%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Other
36.6%
Discussions
Formaloo has no discussions with answers
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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