Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and Force24 
At a Glance
Market Segments
Mid-Market (48.1% of reviews)
Small-Business (54.7% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
Contact Us Per Month
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,443)4.0 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansForce24
Star Rating
(209)4.4 out of 5
Market Segments
Small-Business (54.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in multi-channel campaign management, with users praising its ability to create coordinated activities across email, social media, and more. This robust functionality is highlighted as a key strength, particularly for businesses looking to leverage deep segmentation and personalization.
- Users say that Force24 offers a user-friendly experience for marketing automation, making it easy to design, schedule, and track campaigns across various channels. Reviewers appreciate the platform's clear analytics, which provide valuable insights into engagement, although some note that it takes time to fully adapt to the tool.
- According to verified reviews, Salesforce Marketing Cloud has a higher overall satisfaction score, indicating that users generally find it to be a more powerful tool for CRM-driven marketing efforts. Many users highlight its strong data capabilities and the ability to manage complex customer journeys effectively.
- Reviewers mention that Force24 shines in customer support, with many users noting the quick and efficient assistance they receive. This level of support is particularly beneficial for small businesses that may require more hands-on help during their marketing efforts.
- G2 reviewers report that while Salesforce Marketing Cloud has a more extensive feature set, it can be more challenging to set up and navigate compared to Force24. Users have pointed out that the onboarding process can be complex, which may deter some potential users looking for a straightforward solution.
- Users say that both platforms provide valuable features for email marketing, but Force24's ease of use and intuitive design make it a preferred choice for those who prioritize simplicity. Reviewers appreciate the drag-and-drop functionality and the ability to see website activity of contacts, which enhances their marketing strategies.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Force24
Lite
Contact Us
Per Month
25K email allowance, 15K contact allowance, 2 marketing user seats, unlimited sales user seats.
- Email builder
- Email snippets library
- Bespoke send domain
Free Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableForce24
No trial information availableRatings
Meets Requirements
8.2
3,279
8.5
143
Ease of Use
7.6
3,456
8.3
142
Ease of Setup
7.3
1,944
7.3
52
Ease of Admin
7.8
1,715
8.2
46
Quality of Support
7.7
3,093
9.4
143
Has the product been a good partner in doing business?
8.0
1,680
9.0
44
Product Direction (% positive)
7.5
3,172
9.4
132
Features by Category
Email Marketing
7.9
1174
8.7
100
|
Verified
8.4
1171
9.2
101
|
Verified
8.1
1150
8.7
97
|
Verified
8.2
1069
8.8
82
|
Verified
Online Marketing
7.4
1064
8.2
79
|
Verified
7.4
890
8.5
74
|
Verified
7.5
842
8.2
59
|
Verified
7.2
918
8.2
81
|
Verified
7.3
854
8.0
51
Lead Management
8.0
1033
8.5
77
|
Verified
7.6
995
8.4
73
|
Verified
8.0
1044
8.8
78
|
Verified
7.9
1025
8.8
73
|
Verified
8.1
1025
8.8
66
|
Verified
7.8
965
8.5
70
|
Verified
7.9
923
8.1
44
|
Verified
8.3
1034
8.0
55
|
Verified
Campaign Management
7.6
875
8.2
44
|
Verified
7.6
771
8.5
34
|
Verified
7.1
669
7.8
22
6.7
201
7.2
18
Social
6.3
376
7.8
21
6.6
566
7.8
22
|
Verified
6.9
216
7.6
22
|
Verified
7.0
203
7.8
22
6.9
177
7.7
22
Reporting & Analytics
7.4
1068
8.5
83
|
Verified
6.9
892
8.2
67
|
Verified
6.5
770
7.6
44
|
Verified
6.5
716
7.4
37
|
Verified
6.5
703
7.4
21
Platform
7.0
632
8.1
30
|
Verified
7.8
190
8.8
24
|
Verified
8.0
678
8.8
31
|
Verified
7.4
168
7.9
11
7.4
129
7.7
16
|
Verified
8.0
670
8.5
34
|
Verified
7.8
139
8.7
19
|
Verified
Agentic AI - Marketing Automation
7.2
9
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
6.9
9
Not enough data
5.8
8
Not enough data
7.1
8
Not enough data
Integration
8.0
668
8.2
31
|
Verified
7.7
534
7.4
29
|
Verified
7.4
496
7.5
21
|
Verified
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Not enough data
Analytics
9.2
28
Not enough data
9.3
27
Not enough data
Optimization
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Not enough data
Agentic AI - Push Notification
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Segmentation
9.0
37
Not enough data
8.5
40
Not enough data
Targeting
9.2
41
Not enough data
9.0
40
Not enough data
Triggered Content
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Not enough data
Personalized Content
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
30
Not enough data
8.8
28
Not enough data
8.8
27
Not enough data
8.6
28
Not enough data
8.9
28
Not enough data
8.6
29
Not enough data
9.1
30
Not enough data
8.9
29
Not enough data
SMS Platform
9.0
27
Not enough data
9.2
28
Not enough data
8.4
29
Not enough data
7.8
29
Not enough data
8.4
26
Not enough data
8.6
29
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
Not enough data
8.0
44
Not enough data
Platform Data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.6
46
8.6
28
|
Verified
7.8
47
8.3
29
|
Verified
7.8
47
8.4
26
|
Verified
8.0
43
8.7
28
|
Verified
Page Optimization
8.0
42
8.0
16
7.5
39
8.3
24
7.8
44
8.5
24
|
Verified
7.4
36
7.7
14
|
Verified
Integrations
7.9
35
7.0
9
|
Verified
7.9
46
8.8
18
|
Verified
8.0
40
8.7
21
|
Verified
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Not enough data
Campaigns
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Not enough data
Engagement
8.4
42
Not enough data
Platform
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Not enough data
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.0
92
8.6
32
|
Verified
8.5
107
8.9
48
|
Verified
8.0
99
8.6
43
|
Verified
8.7
105
8.9
44
|
Verified
7.5
76
Feature Not Available
7.9
69
Feature Not Available
Campaign Activity
8.6
100
8.8
42
|
Verified
8.6
114
8.7
53
|
Verified
8.3
89
8.5
35
|
Verified
8.4
102
7.9
30
|
Verified
8.1
92
8.5
33
|
Verified
7.9
73
7.5
18
|
Verified
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and Force24 are categorized as Landing Page Builders, Marketing Analytics, and Marketing Automation
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as Mobile Marketing, A/B Testing, SMS Marketing, Push Notification, Customer Journey Mapping, Attribution, Conversational Marketing, Customer Journey Analytics, Lead Capture, Loyalty Management, Personalization, and Personalization Engines
Force24 has no unique categories
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Force24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.4%
Staffing and Recruiting
14.3%
Marketing and Advertising
9.7%
Financial Services
8.2%
Automotive
7.1%
Information Technology and Services
6.1%
Other
54.6%
Alternatives
Discussions
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
What is the best way to ensure my emails will appear properly on different devices?
1 Comment
Official Response from Force24
Hi Annie, thanks for getting in touch!
The best way to ensure that your emails appear as intended across all devices is always to test per specific...Read more
How do I Provide Custom Fields to contacts?
1 Comment
CR
Custom fields can be added in the settings section, under "Contact Extension Fields". It's really easy to use but make sure that you plan out the data you...Read more
Force24 has no more discussions with answers
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