# Follow Up Boss vs Lofty Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Follow Up Boss excels in **ease of use** , with many users highlighting its intuitive interface and clear features. One user mentioned it as a "lifesaver for our real estate team," emphasizing how it allows for tailored configurations and effective team communication.
- **Users say** that Follow Up Boss offers superior **integrations** with major platforms, which enhances visibility into client activity. This capability was noted as a significant advantage over competitors, making it easier to streamline communication across different tools.
- **According to verified reviews** , Lofty is praised for its **user-friendly design** and comprehensive toolset, which includes features for website creation and database management. Reviewers appreciate the range of options available, making it a robust choice for agents looking to manage client relationships effectively.
- **Reviewers mention** that Follow Up Boss has a quicker **implementation process** , with users noting the intuitive onboarding wizard that helps new users get started without hassle. This contrasts with Lofty, where some users found the setup to be more challenging.
- **G2 reviewers highlight** that Follow Up Boss provides excellent **support quality** , with many users rating it highly for responsiveness and helpfulness. In comparison, Lofty users have expressed some dissatisfaction with support, indicating it could be improved.
- **Users report** that while Lofty is a scalable solution, it sometimes lacks the **depth of features** that Follow Up Boss offers, particularly in areas like lead management and marketing automation. This difference can impact users who require more advanced functionalities for their real estate operations.



---
## Frequently Asked Questions

### What is the difference between Follow Up Boss vs Lofty?

Follow Up Boss stands out for higher reviewer satisfaction in setup, support, and ease of use compared to Lofty.

| [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) | [Lofty](https://www.g2.com/products/lofty-lofty/reviews) |
| --- | --- |
| 4.6/5 (117 reviews) | 4.3/5 (405 reviews) |
| Small-Business | Small-Business |
| 9.0 | 7.6 |
| 9.1 | 7.2 |
| Ease of Use | Ease of Use |



### How do the pricing models of Follow Up Boss and Lofty compare?

Follow Up Boss is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Lofty.

- **Follow Up Boss:** Reviewers note that while the price could be better, the features are considered premium and worth the investment for those serious about growing their real estate business.
- **Lofty:** In recent reviews, several reviewers mention Lofty as expensive, with additional costs for features and advertising, and some cite hidden costs and add-ons as a drawback.
- **Switching reasons:** Reviewers switching to Follow Up Boss highlight its value in terms of features and support, while those leaving Lofty often cite cost and dissatisfaction with support or feature delivery.



### What are the best alternatives to Follow Up Boss and Lofty?

The top three alternatives to Follow Up Boss and Lofty are BoldTrail, BoomTown, and kvCORE.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) | 4.6/5 (117 reviews) | Small-Business | Premium features considered worth the investment | Ease of Use |
| [Lofty](https://www.g2.com/products/lofty-lofty/reviews) | 4.3/5 (405 reviews) | Small-Business | Expensive, with add-ons and hidden costs | Ease of Use |
| [BoldTrail](https://www.g2.com/products/boldtrail/reviews) | 4.5/5 (1554 reviews) | Small-Business | — | — |
| [BoomTown](https://www.g2.com/products/boomtown/reviews) | 4.7/5 (588 reviews) | Small-Business | — | — |



### Which Real Estate CRM features should I prioritize when comparing Follow Up Boss and Lofty?

Buyers comparing Follow Up Boss and Lofty should prioritize ease of use, automation, integrations, lead generation, and customer support.

- **Ease of Use:** Follow Up Boss (score: 9.0, 6 all-time mentions); Lofty (score: 8.2, 19 all-time mentions)
- **Automation:** Follow Up Boss (3 all-time mentions); Lofty (7 all-time mentions)
- **Integrations:** Follow Up Boss (5 all-time mentions); Lofty (10 all-time mentions)
- **Lead Generation:** Follow Up Boss (1 all-time mention); Lofty (9 all-time mentions)
- **Customer Support:** Follow Up Boss (score: 9.1, 5 all-time mentions); Lofty (score: 7.2, 7 all-time mentions, but also 11 all-time mentions for poor support)



### What are the pros and cons of Follow Up Boss vs Lofty?

Follow Up Boss is strongest in ease of use and support, while Lofty is noted for its feature set and integrations.

- **Follow Up Boss strengths:** Ease of use (6 all-time mentions), customer support (5), integrations (5), automation (3), easy setup (3), communication, CRM, drip campaigns, follow-up process, text messaging, contact management, customization, efficiency, features, lead generation, lead management, mobile app, reporting.
- **Follow Up Boss trade-offs:** Some reviewers mention a learning curve and desire for more advanced texting features.
- **Lofty strengths:** Ease of use (19 all-time mentions), features (16), integrations (10), customization (9), lead generation (9), automation (7), customer support (7), easy setup (7), efficiency (7), tools (7), AI integration (6), CRM (6), contact management (5).
- **Lofty trade-offs:** Poor customer support (11 all-time mentions), missing features (9), learning curve (8), AI inefficiency (6), not user-friendly (6), expensive (5).



### Is Follow Up Boss or Lofty better for small businesses?

Follow Up Boss is the better fit for small businesses, with higher satisfaction scores and strong small-business reviewer sentiment.

- **Follow Up Boss:** Largest segment is Small-Business; reviewers highlight ease of use, easy setup, and strong support as key benefits for small teams.
- **Lofty:** Largest segment is Small-Business; reviewers note a robust feature set but mention a steeper learning curve and higher costs as challenges for smaller teams.



### Which Real Estate CRM platform has better integrations?

Follow Up Boss is favored for integrations, with reviewers citing more positive experiences and a higher all-time mention count.

- **Follow Up Boss:** Integrations with Zapier, BoldTrail, and Zillow are cited, with 5 all-time mentions for integrations.
- **Lofty:** Integrations are mentioned in 10 all-time reviews, with recent reviewers highlighting integration with email, calendars, and lead generation platforms.



### How do Follow Up Boss and Lofty compare on customer support?

Follow Up Boss outperforms Lofty on Quality of Support by a material margin, with a 9.1 vs 7.2 score.

- **Follow Up Boss:** Reviewers consistently praise responsive and knowledgeable support, with 5 all-time mentions for customer support and frequent references to helpful onboarding and ongoing assistance.
- **Lofty:** Support experiences are mixed, with 7 all-time mentions for customer support but 11 all-time mentions for poor support, including slow response times and unresolved issues.



### Which is easier to implement, Follow Up Boss or Lofty?

Follow Up Boss is easier to implement, with a 9.0 Ease of Setup score compared to Lofty's 7.6.

- **Follow Up Boss:** Reviewers describe the setup as easy and straightforward, with onboarding support and training frequently cited as helpful.
- **Lofty:** Reviewers note that setup can be straightforward with available resources, but some mention a steeper learning curve and longer onboarding for complex features.



### Which product has better Lead Generation?

Lofty is more frequently cited for lead generation, with 9 all-time mentions compared to 1 for Follow Up Boss.

- **Follow Up Boss:** Lead generation is mentioned in 1 all-time review, with reviewers highlighting its ability to organize and follow up with leads efficiently.
- **Lofty:** Lead generation is cited in 9 all-time reviews, with reviewers emphasizing built-in PPC, digital marketing tools, and automated follow-up as key strengths.



| | Follow Up Boss | Lofty | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 118 | 406 | 
| **Largest Market Segment** | Small-Business (80.2% of reviews) | Small-Business (85.0% of reviews) | 
| **Entry Level Price** | 49 Per User / Per Month | Contact Us | 

---
## Top Pros & Cons

### Follow Up Boss

Pros:
- Ease of Use (6 reviews)
- Customer Support (5 reviews)

Cons:
- Learning Difficulty (1 reviews)
- Search Functionality (1 reviews)

### Lofty

Pros:
- Ease of Use (19 reviews)
- Features (16 reviews)

Cons:
- Poor Customer Support (11 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Follow Up Boss | Lofty | 
|---|---|---|
  | **Meets Requirements** | 9.0 (93 reviews) | 8.5 (314 reviews) | 
  | **Ease of Use** | 9.0 (96 reviews) | 8.2 (319 reviews) | 
  | **Ease of Setup** | 9.0 (52 reviews) | 7.5 (161 reviews) | 
  | **Ease of Admin** | 9.1 (49 reviews) | 7.9 (119 reviews) | 
  | **Quality of Support** | 9.1 (92 reviews) | 7.2 (304 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (48 reviews) | 8.1 (118 reviews) | 
  | **Product Direction (% positive)** | 9.0 (90 reviews) | 8.1 (303 reviews) | 

---
## Pricing

### Follow Up Boss

#### Entry-Level Pricing

Plan: Start

Price: 49 Per User / Per Month

Description: All the essentials to track and organize your leads and clients in one central spot

Key Features:
-  Two Way Email Sync
-  iPhone + Android App
- Automated Drip Emails

[Browse all 4 editions](https://www.g2.com/products/follow-up-boss/pricing)

#### Free Trial

Yes

### Lofty

#### Entry-Level Pricing

Plan: Lofty Team

Price: Contact Us

Description: Lofty helps real estate teams streamline their sales process, maximize collaboration across different team roles, and convert more leads into transactions.

Key Features:
- IDX Website
- AI-Powered CRM
- Dynamic Lead Scoring

[Browse all 4 editions](https://www.g2.com/products/lofty-lofty/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Follow Up Boss** | N/A | N/A |
| **Lofty** | 8.0/10 | 171 |

#### Relationship Management

| Feature | Follow Up Boss | Lofty | 
|---|---|---|
| **Lead Generation** | Not enough data | 7.8 (147 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | 7.9 (146 reviews) | 
| **CRM Integration** | Not enough data | 8.6 (154 reviews) ✓ Verified | 

#### Presentation

| Feature | Follow Up Boss | Lofty | 
|---|---|---|
| **Website Builder** | Not enough data | 8.1 (155 reviews) ✓ Verified | 
| **MLS Integration** | Not enough data | 8.5 (169 reviews) | 
| **SEO Strategization** | Not enough data | 7.1 (141 reviews) ✓ Verified | 
| **IDX Website** | Not enough data | 8.5 (158 reviews) ✓ Verified | 

#### Platform Branding

| Feature | Follow Up Boss | Lofty | 
|---|---|---|
| **Operability** | Not enough data | 8.5 (132 reviews) | 
| **Brand Management** | Not enough data | 8.0 (124 reviews) | 

#### Platform Content

| Feature | Follow Up Boss | Lofty | 
|---|---|---|
| **Social Media Management** | Not enough data | 7.6 (109 reviews) | 
| **Communication Management** | Not enough data | 8.2 (126 reviews) | 
| **Website Management** | Not enough data | 8.3 (123 reviews) | 
| **Campaign Building** | Not enough data | 7.8 (120 reviews) | 

#### Platform Additional Functionality

| Feature | Follow Up Boss | Lofty | 
|---|---|---|
| **Reporting** | Not enough data | 7.5 (113 reviews) | 

#### Platform Integrations

| Feature | Follow Up Boss | Lofty | 
|---|---|---|
| **Integration with Real Estate CRM** | Not enough data | 8.5 (113 reviews) | 
| **Integration with Virtual Tour** | Not enough data | 7.5 (88 reviews) | 
| **Integration with Real Estate Activities Management** | Not enough data | 7.9 (101 reviews) | 

### Real Estate CRM

| Product | Score | Reviews |
|---|---|---|
| **Follow Up Boss** | 8.6/10 | 82 |
| **Lofty** | 7.5/10 | 287 |

#### Client Management

| Feature | Follow Up Boss | Lofty | 
|---|---|---|
| **Lead Scoring** | 9.0 (40 reviews) | 7.8 (243 reviews) | 
| **Contact Management** | 9.4 (44 reviews) | 8.5 (258 reviews) | 
| **Lead Generation** | 8.5 (42 reviews) | 7.2 (223 reviews) | 

#### Task Management

| Feature | Follow Up Boss | Lofty | 
|---|---|---|
| **Marketing Automation** | 8.9 (42 reviews) | 7.8 (235 reviews) | 
| **Document Management** | 8.6 (41 reviews) | 6.9 (206 reviews) | 
| **Third-Party Integration** | 8.9 (43 reviews) | 7.7 (232 reviews) | 

#### Platform Features

| Feature | Follow Up Boss | Lofty | 
|---|---|---|
| **Contact & Account Management** | 8.8 (77 reviews) | 8.4 (257 reviews) | 
| **Opportunity & Pipeline Management** | 8.8 (75 reviews) | 8.5 (263 reviews) | 
| **Task / Activity Management** | 8.8 (75 reviews) | 8.2 (260 reviews) | 
| **Listing Management** | 7.9 (62 reviews) | 7.7 (220 reviews) | 
| **Email Marketing** | 8.7 (72 reviews) | 8.0 (252 reviews) | 
| **Transaction Management** | 7.6 (65 reviews) | 7.2 (211 reviews) | 
| **Lead Management** | 9.2 (78 reviews) | 8.6 (265 reviews) | 
| **CMA Management** | 8.2 (59 reviews) | 7.4 (222 reviews) | 
| **Forecasting & Reporting** | 7.8 (63 reviews) | 7.2 (207 reviews) | 
| **Dashboards** | 8.7 (71 reviews) | 8.1 (251 reviews) | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Appointment Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Commission Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 

#### Agentic AI - Real Estate CRM

| Feature | Follow Up Boss | Lofty | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (5 reviews) | 7.3 (14 reviews) | 
| **Multi-step Planning** | Not enough data | 6.5 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.6 (13 reviews) | 
| **Decision Making** | Not enough data | 6.3 (12 reviews) | 

#### Additional Functionality

| Feature | Follow Up Boss | Lofty | 
|---|---|---|
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Lead Distribution** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Property Database** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **For Real Estate** | Not enough data | Not enough data | 
| **Client/Property Matching** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Referral Tracking** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Omnichannel Outreach** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm)


**Unique to Lofty (1):** [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Follow Up Boss | Lofty | 
|---|---|---|
| **Small-Business** | 80.2% | 85.0% | 
| **Mid-Market** | 15.3% | 10.4% | 
| **Enterprise** | 4.5% | 4.6% | 

### By Industry

#### Follow Up Boss

- **Real Estate:** 89.1%
- **Non-Profit Organization Management:** 1.8%
- **Marketing and Advertising:** 1.8%
- **Commercial Real Estate:** 1.8%
- **Consulting:** 0.9%
- **Wholesale:** 0.9%
- **Insurance:** 0.9%
- **Information Technology and Services:** 0.9%
- **Computer Software:** 0.9%
- **Airlines/Aviation:** 0.9%

#### Lofty

- **Real Estate:** 97.9%
- **Commercial Real Estate:** 1.3%
- **Logistics and Supply Chain:** 0.3%
- **Information Services:** 0.3%
- **Accounting:** 0.3%

---
## Alternatives

### Alternatives to Follow Up Boss

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1555 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [ReferralMaker](https://www.g2.com/products/referralmaker/reviews) — 4.7/5 stars (35 reviews)
- [Realvolve](https://www.g2.com/products/realvolve/reviews) — 3.6/5 stars (19 reviews)

### Alternatives to Lofty

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1555 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Wise Agent](https://www.g2.com/products/wise-agent/reviews) — 3.6/5 stars (15 reviews)
- [Placester](https://www.g2.com/products/placester/reviews) — 3.5/5 stars (84 reviews)

---
## Top Discussions

### Follow Up Boss

No discussions available for this product.

### Lofty

- Title: [When is Chime going to add a email verifier to CRM?](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) — 2 comments, 1 upvote
  > **Top comment:** "Great idea!"
- Title: [When will Chime be implementing e-signatures?](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kevin,

Great idea! Our goal is to have Chime be your one solution for all your business' needs. I've sent this to our product team in hopes that we can..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/follow-up-boss-vs-lofty-lofty)