Link copied to clipboard # Follow Up Boss vs Lofty Comparison - What are their main differences? Share [ Export ](/compare/follow-up-boss/lofty-lofty/export.csv) Follow Up BossLofty[+ Add Product](#) Reviews **Follow Up Boss** [ 4.6/5(118) ](https://www.g2.com/products/follow-up-boss/reviews#reviews) **Lofty** [ 4.3/5(409) ](https://www.g2.com/products/lofty-lofty/reviews#reviews) Pricing **Follow Up Boss** Free Trial **49** Per User / Per Month · Start **Lofty** **Contact Us** · Lofty Team **Pricing Insights** from reviews Time to Implement **Follow Up Boss** 1 month Based on 34 responses **Lofty** 1 month Based on 100 responses Return on Investment **Follow Up Boss** 8 months6 months sooner Based on 28 responses **Lofty** 14 months Based on 84 responses Perceived Cost **Follow Up Boss** $$$$$ **Lofty** $$$$$ Average Discount **Follow Up Boss** 10% **Lofty** 12%2% more ![Follow Up Boss](https://images.g2crowd.com/uploads/product/hd_favicon/3b657b9ef5be98d5022f8dbf991d48a4/follow-up-boss.svg "Follow Up Boss") ![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty") G2 offers free advice on this comparison. 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Pros & Cons **Follow Up Boss** [ Ease of Use (6) ](https://www.g2.com/products/follow-up-boss/reviews?filters%5Bsentiment_snippet%5D=1144576&qs=pros-and-cons#reviews)[ Customer Support (5) ](https://www.g2.com/products/follow-up-boss/reviews?filters%5Bsentiment_snippet%5D=1145573&qs=pros-and-cons#reviews)[ Learning Difficulty (1) ](https://www.g2.com/products/follow-up-boss/reviews?filters%5Bsentiment_snippet%5D=2270381&qs=pros-and-cons#reviews)[ Search Functionality (1) ](https://www.g2.com/products/follow-up-boss/reviews?filters%5Bsentiment_snippet%5D=2357786&qs=pros-and-cons#reviews) **Lofty** [ Ease of Use (19) ](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1218171&qs=pros-and-cons#reviews)[ Features (16) ](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1217901&qs=pros-and-cons#reviews)[ Poor Customer Support (11) ](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1218007&qs=pros-and-cons#reviews)[ Missing Features (9) ](https://www.g2.com/products/lofty-lofty/reviews?filters%5Bsentiment_snippet%5D=1216915&qs=pros-and-cons#reviews) Integrations **Follow Up Boss** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9c890af3b73a48996ec287585d5b01c1/boldtrail.jpg "Product Avatar Image") BoldTrail ](https://www.g2.com/products/boldtrail/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_01989a800c1b1f88238e5d5dbf33afd3/lofty-lofty.jpg "Product Avatar Image") Lofty ](https://www.g2.com/products/lofty-lofty/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4082696c7eeccee1325fc976790a1f4c/realtor-com.jpg "Product Avatar Image") Realtor.com ](https://www.g2.com/products/realtor-com/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db4c97d6a091779bee99b5765660281e/zapier.png "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews)[ View all ](https://www.g2.com/products/follow-up-boss/integrations) **Lofty** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1fdddac607e0d51e7c70d637f162717a/api-nation.png "Product Avatar Image") API Nation ](https://www.g2.com/products/api-nation/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f9fd21552494e6e689eb28136a890f03/dotloop.png "Product Avatar Image") dotloop ](https://www.g2.com/products/dotloop/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-email-marketing.png "Product Avatar Image") Intuit Mailchimp Email... ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[ View all ](https://www.g2.com/products/lofty-lofty/integrations) Screenshots **Follow Up Boss** ![Follow Up Boss screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/62755/expirable-direct-uploads_2Fb76629d8-6689-4124-8caf-edd177fc5c77_2FImage_2017-05-18_at_9.06.32_AM.png) **Lofty** No screenshot available Ratings Meets Requirements **Follow Up Boss** 9.0 9.093 **Lofty** 8.5 8.5315 Ease of Use **Follow Up Boss** 9.0 9.096 **Lofty** 8.2 8.2321 Ease of Setup **Follow Up Boss** 9.0 9.052 **Lofty** 7.6 7.6162 Ease of Admin **Follow Up Boss** 9.1 9.149 **Lofty** 7.9 7.9122 Quality of Support **Follow Up Boss** 9.1 9.192 **Lofty** 7.3 7.3305 Has the product been a good partner in doing business? **Follow Up Boss** 9.2 9.248 **Lofty** 8.2 8.2121 Product Direction (% positive) **Follow Up Boss** 9.0 9.090 **Lofty** 8.1 8.1304 Features Real Estate CRM[Hide 58 FeaturesShow 58 Features](javascript:void(0);) 8.6 82 7.5 289 Client Management Lead Scoring 9.0(won by 1.2) 40 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 243 Contact Management 9.4(won by 0.9) 44 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.5 259 Lead Generation 8.5(won by 1.3) 42 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 224 Task Management Marketing Automation 8.9(won by 1.1) 42 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 236 Document Management 8.6(won by 1.7) 41 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 206 Third-Party Integration 8.9(won by 1.2) 43 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 232 Platform Features Contact & Account Management 8.8(won by 0.4) 77 8.4 259 Opportunity & Pipeline Management 8.8(won by 0.3) 75 8.5 263 Task / Activity Management 8.8(won by 0.6) 75 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 261 Listing Management 7.9(won by 0.2) 62 7.7 220 Email Marketing 8.7(won by 0.6) 72 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 253 Transaction Management 7.6(won by 0.4) 65 7.2 212 Lead Management 9.2(won by 0.6) 78 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.6 266 CMA Management 8.2(won by 0.8) 59 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 222 Forecasting & Reporting 7.8(won by 0.6) 63 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 207 Dashboards 8.7(won by 0.6) 71 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 251 Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Appointment Management Not enough data Not enough data Client Management Not enough data Not enough data Campaign Management Not enough data Not enough data Commission Management Not enough data Not enough data Calendar Management Not enough data Not enough data Agentic AI - Real Estate CRM Autonomous Task Execution 8.3(won by 1.0) 5 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 14 Multi-step Planning Not enough data 6.5(won by default) 13 Cross-system Integration Not enough data 6.7(won by default) 12 Proactive Assistance Not enough data 6.7(won by default) 11 Natural Language Interaction Not enough data 5.6(won by default) 13 Decision Making Not enough data 6.3(won by default) 12 Additional Functionality Reporting/Analytics Not enough data Not enough data Interaction Tracking Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Real-Time Data Not enough data Not enough data Segmentation Not enough data Not enough data Data Import/Export Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Lead Qualification Not enough data Not enough data Mobile Access Not enough data Not enough data Customer Database Not enough data Not enough data Contact Database Not enough data Not enough data Lead Distribution Not enough data Not enough data Lead Capture Not enough data Not enough data Property Database Not enough data Not enough data AI Copilot Not enough data Not enough data Reminders Not enough data Not enough data For Real Estate Not enough data Not enough data Client/Property Matching Not enough data Not enough data Email Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Synchronization Not enough data Not enough data Lead Nurturing Not enough data Not enough data Generative AI Not enough data Not enough data API Not enough data Not enough data Referral Tracking Not enough data Not enough data Customizable Fields Not enough data Not enough data Email Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Omnichannel Outreach Not enough data Not enough data Real Estate Marketing[Hide 17 FeaturesShow 17 Features](javascript:void(0);) Not enough data 8.0 172 Relationship Management Lead Generation Not enough data 7.8(won by default) 147 | Verified Social Media Integration Not enough data 7.9(won by default) 146 CRM Integration Not enough data 8.6(won by default) 154 | Verified Presentation Website Builder Not enough data 8.1(won by default) 156 | Verified MLS Integration Not enough data 8.5(won by default) 169 SEO Strategization Not enough data 7.1(won by default) 141 | Verified IDX Website Not enough data 8.5(won by default) 158 | Verified Platform Branding Operability Not enough data 8.5(won by default) 132 Brand Management Not enough data 8.0(won by default) 124 Platform Content Social Media Management Not enough data 7.6(won by default) 109 Communication Management Not enough data 8.2(won by default) 126 Website Management Not enough data 8.3(won by default) 124 Campaign Building Not enough data 7.8(won by default) 120 Platform Additional Functionality Reporting Not enough data 7.5(won by default) 113 Platform Integrations Integration with Real Estate CRM Not enough data 8.5(won by default) 113 Integration with Virtual Tour Not enough data 7.5(won by default) 88 Integration with Real Estate Activities Management Not enough data 7.9(won by default) 101 ## Follow Up Boss vs. Lofty: Which Is Best for You? Generated using AI Last updated October 01, 2026, based on 517 verified G2 reviews. ![Follow Up Boss](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_16426185626c57445e56e1361c0c6ae0/follow-up-boss.png "Follow Up Boss") ### Choose Follow Up Boss if… - You want **centralized lead and communication management** to keep your real estate business organized. - You need **strong integration with Zillow and other major platforms** for lead tracking and visibility. - You prefer **task and reminder automation** to prioritize daily follow-ups and streamline workflows. - You require **robust reporting and team collaboration features** to monitor agent activity and deal progress. - You want **easy setup and onboarding with responsive support** to get started quickly and efficiently. Show more ![Lofty](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_01989a800c1b1f88238e5d5dbf33afd3/lofty-lofty.jpg "Lofty") ### Choose Lofty if… - You need **an easy-to-use CRM with Smart Plans and lead filtering** to prevent lead loss and focus follow-ups. - You want **customizable agent websites and client portals** to enhance client engagement and team management. - You rely on **automated email drip campaigns and client retention systems** to maintain constant contact. - You seek **AI-driven task prioritization and communication assistance** to save time and reduce effort. - You want **an attractive, user-friendly website with IDX and market reports** to nurture and track leads. Show more User Insights Reviewers' Company Size [![Follow Up Boss](https://images.g2crowd.com/uploads/product/hd_favicon/3b657b9ef5be98d5022f8dbf991d48a4/follow-up-boss.svg "Follow Up Boss")](https://www.g2.com/products/follow-up-boss/reviews) Follow Up Boss Small-Business(50 or fewer emp.) 80.2% Mid-Market(51-1000 emp.) 15.3% Enterprise(\> 1000 emp.) 4.5% [![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty")](https://www.g2.com/products/lofty-lofty/reviews) Lofty Small-Business(50 or fewer emp.) 85.1% Mid-Market(51-1000 emp.) 10.3% Enterprise(\> 1000 emp.) 4.5% Small-Business (50 or fewer emp.) 80.2% 85.1% Mid-Market (51-1000 emp.) 15.3% 10.3% Enterprise (\> 1000 emp.) 4.5% 4.5% Reviewers' Industry [![Follow Up Boss](https://images.g2crowd.com/uploads/product/hd_favicon/3b657b9ef5be98d5022f8dbf991d48a4/follow-up-boss.svg "Follow Up Boss")](https://www.g2.com/products/follow-up-boss/reviews) Follow Up Boss Real Estate 89.1% Non-Profit Organization Management 1.8% Marketing and Advertising 1.8% Commercial Real Estate 1.8% Consulting 0.9% Other 4.5% [![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty")](https://www.g2.com/products/lofty-lofty/reviews) Lofty Real Estate 97.9% Commercial Real Estate 1.3% Logistics and Supply Chain 0.3% Information Services 0.3% Accounting 0.3% Other 0.0% FAQs ## Follow Up Boss vs Lofty FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Follow Up Boss vs Lofty? Follow Up Boss stands out for higher reviewer satisfaction in setup, support, and ease of use compared to Lofty. | [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) | [Lofty](https://www.g2.com/products/lofty-lofty/reviews) | | --- | --- | | 4.6/5 (117 reviews) | 4.3/5 (405 reviews) | | Small-Business | Small-Business | | 9.0 | 7.6 | | 9.1 | 7.2 | | Ease of Use | Ease of Use | ### How do the pricing models of Follow Up Boss and Lofty compare? Follow Up Boss is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Lofty. - **Follow Up Boss:** Reviewers note that while the price could be better, the features are considered premium and worth the investment for those serious about growing their real estate business. - **Lofty:** In recent reviews, several reviewers mention Lofty as expensive, with additional costs for features and advertising, and some cite hidden costs and add-ons as a drawback. - **Switching reasons:** Reviewers switching to Follow Up Boss highlight its value in terms of features and support, while those leaving Lofty often cite cost and dissatisfaction with support or feature delivery. ### What are the best alternatives to Follow Up Boss and Lofty? The top three alternatives to Follow Up Boss and Lofty are BoldTrail, BoomTown, and kvCORE. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) | 4.6/5 (117 reviews) | Small-Business | Premium features considered worth the investment | Ease of Use | | [Lofty](https://www.g2.com/products/lofty-lofty/reviews) | 4.3/5 (405 reviews) | Small-Business | Expensive, with add-ons and hidden costs | Ease of Use | | [BoldTrail](https://www.g2.com/products/boldtrail/reviews) | 4.5/5 (1554 reviews) | Small-Business | — | — | | [BoomTown](https://www.g2.com/products/boomtown/reviews) | 4.7/5 (588 reviews) | Small-Business | — | — | ### Which Real Estate CRM features should I prioritize when comparing Follow Up Boss and Lofty? Buyers comparing Follow Up Boss and Lofty should prioritize ease of use, automation, integrations, lead generation, and customer support. - **Ease of Use:** Follow Up Boss (score: 9.0, 6 all-time mentions); Lofty (score: 8.2, 19 all-time mentions) - **Automation:** Follow Up Boss (3 all-time mentions); Lofty (7 all-time mentions) - **Integrations:** Follow Up Boss (5 all-time mentions); Lofty (10 all-time mentions) - **Lead Generation:** Follow Up Boss (1 all-time mention); Lofty (9 all-time mentions) - **Customer Support:** Follow Up Boss (score: 9.1, 5 all-time mentions); Lofty (score: 7.2, 7 all-time mentions, but also 11 all-time mentions for poor support) ### What are the pros and cons of Follow Up Boss vs Lofty? Follow Up Boss is strongest in ease of use and support, while Lofty is noted for its feature set and integrations. - **Follow Up Boss strengths:** Ease of use (6 all-time mentions), customer support (5), integrations (5), automation (3), easy setup (3), communication, CRM, drip campaigns, follow-up process, text messaging, contact management, customization, efficiency, features, lead generation, lead management, mobile app, reporting. - **Follow Up Boss trade-offs:** Some reviewers mention a learning curve and desire for more advanced texting features. - **Lofty strengths:** Ease of use (19 all-time mentions), features (16), integrations (10), customization (9), lead generation (9), automation (7), customer support (7), easy setup (7), efficiency (7), tools (7), AI integration (6), CRM (6), contact management (5). - **Lofty trade-offs:** Poor customer support (11 all-time mentions), missing features (9), learning curve (8), AI inefficiency (6), not user-friendly (6), expensive (5). ### Is Follow Up Boss or Lofty better for small businesses? Follow Up Boss is the better fit for small businesses, with higher satisfaction scores and strong small-business reviewer sentiment. - **Follow Up Boss:** Largest segment is Small-Business; reviewers highlight ease of use, easy setup, and strong support as key benefits for small teams. - **Lofty:** Largest segment is Small-Business; reviewers note a robust feature set but mention a steeper learning curve and higher costs as challenges for smaller teams. ### Which Real Estate CRM platform has better integrations? Follow Up Boss is favored for integrations, with reviewers citing more positive experiences and a higher all-time mention count. - **Follow Up Boss:** Integrations with Zapier, BoldTrail, and Zillow are cited, with 5 all-time mentions for integrations. - **Lofty:** Integrations are mentioned in 10 all-time reviews, with recent reviewers highlighting integration with email, calendars, and lead generation platforms. ### How do Follow Up Boss and Lofty compare on customer support? Follow Up Boss outperforms Lofty on Quality of Support by a material margin, with a 9.1 vs 7.2 score. - **Follow Up Boss:** Reviewers consistently praise responsive and knowledgeable support, with 5 all-time mentions for customer support and frequent references to helpful onboarding and ongoing assistance. - **Lofty:** Support experiences are mixed, with 7 all-time mentions for customer support but 11 all-time mentions for poor support, including slow response times and unresolved issues. ### Which is easier to implement, Follow Up Boss or Lofty? Follow Up Boss is easier to implement, with a 9.0 Ease of Setup score compared to Lofty's 7.6. - **Follow Up Boss:** Reviewers describe the setup as easy and straightforward, with onboarding support and training frequently cited as helpful. - **Lofty:** Reviewers note that setup can be straightforward with available resources, but some mention a steeper learning curve and longer onboarding for complex features. ### Which product has better Lead Generation? Lofty is more frequently cited for lead generation, with 9 all-time mentions compared to 1 for Follow Up Boss. - **Follow Up Boss:** Lead generation is mentioned in 1 all-time review, with reviewers highlighting its ability to organize and follow up with leads efficiently. - **Lofty:** Lead generation is cited in 9 all-time reviews, with reviewers emphasizing built-in PPC, digital marketing tools, and automated follow-up as key strengths. Alternatives **Follow Up Boss Alternatives** ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail") [ BoldTrail ](/products/boldtrail/reviews) ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown") [ BoomTown ](/products/boomtown/reviews) ![IXACT Contact Real Estate CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ba32f15f305ca80d86e6306ce3f61b19/ixact-contact-real-estate-crm.jpg "IXACT Contact Real Estate CRM") [ IXACT Contact Real Estate CRM ](/products/ixact-contact-real-estate-crm/reviews) ![CINC](https://images.g2crowd.com/uploads/product/hd_favicon/50656ef66ac47b05fee431aa79fb51e1/cinc.svg "CINC") [ CINC ](/products/cinc/reviews) **Lofty Alternatives** ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail") [ BoldTrail ](/products/boldtrail/reviews) ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown") [ BoomTown ](/products/boomtown/reviews) ![CINC](https://images.g2crowd.com/uploads/product/hd_favicon/50656ef66ac47b05fee431aa79fb51e1/cinc.svg "CINC") [ CINC ](/products/cinc/reviews) ![Real Geeks](https://images.g2crowd.com/uploads/product/hd_favicon/47f2ea1341937e360e1a0f9bdf5c6cd7/real-geeks.svg "Real Geeks") [ Real Geeks ](/products/real-geeks/reviews)