# Best Real Estate CRM Software

*By [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)*


Real estate CRM software helps real estate professionals identify, track, and manage customer interactions with current and prospective buyers and renters. These solutions can simplify multiple business processes, such as the preleasing pipeline, prospecting deals, managing sales, relationship tracking, and scheduling property tours. Besides industry-specific benefits, a real estate CRM platform can allow for better organization, quicker response rates in speaking to clients, improve client satisfaction, and promptly respond to new leads to generate more business for the agency. These systems can benefit both brokers and real estate agents, as real estate CRMs can allow them to manage clients and prospects that want to rent or purchase a home through their office or agency.

While most real estate CRMs focus on helping realtors manage their relationships with buyers and renters, some products are designed for real estate development companies as opposed to traditional agencies. Additionally, there are several common integrations that help expand a real estate CRM’s product functionality. By connecting real estate CRM software to [multiple listing services software](https://www.g2.com/categories/multiple-listing-service-mls), real estate agents can receive alerts when prospects are looking at listed properties. [Real estate marketing software](https://www.g2.com/categories/real-estate-marketing) and [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management) can also work with a CRM product to manage financial records, administrative files, internal communications, websites, and branding for a real estate agency.

To qualify for inclusion in the Real Estate CRM category, a product must:

- Enable real estate professionals to communicate with buyers or renters via business instant messaging, text, email, or call
- Track, capture, and manage client leads in an organized database
- Import real estate leads from internet data exchange (IDX) sites or internet listing services
- Provide or integrate with a real estate marketing platform





## Top Real Estate CRM Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [REsimpli](https://www.g2.com/products/resimpli/reviews) | 4.9/5.0 (383 reviews) | Investor lead pipelines with built-in drip automation | "[Comprehensive CRM Solution with Instant Results](https://www.g2.com/survey_responses/resimpli-review-12811973)" |
| 2 | [Zillow Premier Agent](https://www.g2.com/products/zillow-premier-agent/reviews) | 2.2/5.0 (55 reviews) | Zillow-native lead capture with visibility costs | "[Great exposure and client leads for real estate professionals](https://www.g2.com/survey_responses/zillow-premier-agent-review-11793748)" |
| 3 | [Luxury Presence](https://www.g2.com/products/luxury-presence/reviews) | 4.3/5.0 (24 reviews) | Luxury-branded websites with SEO-driven lead generation | "[A Beautiful, High-Performing Real Estate Website Platform](https://www.g2.com/survey_responses/luxury-presence-review-12007999)" |
| 4 | [Contactually by Compass](https://www.g2.com/products/contactually-by-compass/reviews) | 4.2/5.0 (115 reviews) | Relationship follow-up reminders with contact bucketing | "[Powerful CRM ](https://www.g2.com/survey_responses/contactually-by-compass-review-1445833)" |
| 5 | [Rechat](https://www.g2.com/products/rechat/reviews) | 4.7/5.0 (80 reviews) | All-in-one CRM, marketing, and listing workflows | "[Rechat | User-Friendly with Powerful Email Automation, Branding Control, and Great Support](https://www.g2.com/survey_responses/rechat-review-12799993)" |
| 6 | [BoldTrail](https://www.g2.com/products/boldtrail/reviews) | 4.5/5.0 (1,489 reviews) | Agent database automation with integrated back office | "[Streamlined CRM for Real Estate Success](https://www.g2.com/survey_responses/boldtrail-review-13089606)" |
| 7 | [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) | 4.6/5.0 (114 reviews) | Real estate lead distribution and follow-up automation | "[Efficient CRM with Seamless Integration](https://www.g2.com/survey_responses/follow-up-boss-review-12709107)" |
| 8 | [ResMan](https://www.g2.com/products/resman/reviews) | 4.8/5.0 (421 reviews) | — | "[Effortless Management with Stellar Support](https://www.g2.com/survey_responses/resman-review-12873879)" |
| 9 | [BoomTown](https://www.g2.com/products/boomtown/reviews) | 4.7/5.0 (564 reviews) | Automated buyer lead nurture with website activity tracking | "[User-Friendly that keeps clients engaged](https://www.g2.com/survey_responses/boomtown-review-7955665)" |
| 10 | [BoldTrail BackOffice](https://www.g2.com/products/boldtrail-backoffice/reviews) | 4.3/5.0 (167 reviews) | — | "[Highly Adaptable and Customizable to Fit Our Team’s Needs](https://www.g2.com/survey_responses/boldtrail-backoffice-review-13087421)" |


## G2 Grid® for Real Estate CRM Software
![G2 Grid® for Real Estate CRM Software plotting products by satisfaction and market presence](https://www.g2.com/categories/real-estate-crm/grids.png?focus%5B%5D=1186668&focus%5B%5D=7321&focus%5B%5D=4133&focus%5B%5D=1317342&focus%5B%5D=32533&focus%5B%5D=66255&focus%5B%5D=7280&focus%5B%5D=13815)
Highlighted products: REsimpli, Zillow Premier Agent, Contactually by Compass, Luxury Presence, Rechat, BoldTrail, ResMan, and Follow Up Boss.
Underlying data: [Grid® JSON](https://www.g2.com/categories/real-estate-crm/grids.json?focus%5B%5D=resimpli&focus%5B%5D=zillow-premier-agent&focus%5B%5D=contactually-by-compass&focus%5B%5D=luxury-presence&focus%5B%5D=rechat&focus%5B%5D=boldtrail&focus%5B%5D=resman&focus%5B%5D=follow-up-boss)


## How Many Real Estate CRM Software Products Does G2 Track?
**Total Products under this Category:** 293

### Category Stats (Jul 2026)
- **Average Rating**: 4.3/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Rechat (+1.41%) - Among all products in this category, Rechat recorded the largest rating increase compared to last month
*Last updated: July 16, 2026*


## How Does G2 Rank Real Estate CRM Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 6,700+ Authentic Reviews
- 293+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Real Estate CRM Software Is Best for Your Use Case?

- **Leader:** [REsimpli](https://www.g2.com/products/resimpli/reviews)
- **Highest Performer:** [ResMan](https://www.g2.com/products/resman/reviews)
- **Easiest to Use:** [REsimpli](https://www.g2.com/products/resimpli/reviews)
- **Top Trending:** [REsimpli](https://www.g2.com/products/resimpli/reviews)
- **Best Free Software:** [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews)


---

**Sponsored**

### Lofty

Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions.



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---

## What Are the Top-Rated Real Estate CRM Software Products in 2026?
### 1. [REsimpli](https://www.g2.com/products/resimpli/reviews)
REsimpli (#1 AI-powered CRM for Real Estate Investors) is an all-in-one software for real estate investors that requires little to no customization. Just a few clicks and you’re on your way to maximizing your profits while keeping your back-end costs low, in under one minute or less.


**Average Rating:** 4.9/5.0
**Total Reviews:** 383
**How Do G2 Users Rate REsimpli?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10)
- **Lead Management:** 9.5/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.4/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 4.4/10 (Category avg: 10/10)

**Who Is the Company Behind REsimpli?**

- **Seller:** [REsimpli](https://www.g2.com/sellers/resimpli)
- **Year Founded:** 2016
- **HQ Location:** Highland, Indiana
- **Twitter:** @resimpli_ (127 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/resimpli (33 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Owner, CEO
- **Top Industries:** Real Estate, Wholesale
- **Company Size:** 93% Small-Business


#### What Are REsimpli's Pros and Cons?

**Pros:**

- Customer Support (76 reviews)
- Ease of Use (71 reviews)
- CRM (33 reviews)
- All-in-one Solution (32 reviews)
- Easy Setup (30 reviews)

**Cons:**

- Learning Curve (10 reviews)
- Expensive (9 reviews)
- Lack of Customization (8 reviews)
- Limited Customization (8 reviews)
- Limited Features (7 reviews)


### What Do G2 Reviewers Say About REsimpli?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend REsimpli for its **incredible customer support** , highlighting their commitment to providing straightforward assistance.
- Users commend REsimpli for its **ease of use** , customization options, and exceptional customer support.
- Users find the **robust and comprehensive support** of REsimpli invaluable for managing their real estate investments effectively.
- Users value the **all-in-one solution** of REsimpli, streamlining their business processes and eliminating the need for multiple tools.
- Users commend the **easy setup** of RESimpli, enabling quick onboarding and effective campaign development without complications.

**Cons:**

- Users note a **steep learning curve** initially, making navigation and setup challenging for new investors.
- Users find REsimpli **expensive** due to multiple setups and costs, impacting budget-conscious users and onboarding efficiency.
- Users find a **lack of customization** frustrating, but anticipate improvements in upcoming updates.
- Users find the **limited customization** in REsimpli restrictive, wishing for more tailored options for their workflows.
- Users express frustration with **limited features** , particularly for land investing, which hampers usability and effectiveness.

#### What Are Recent G2 Reviews of REsimpli?

**"[Comprehensive UI, Strong Integrations, and Helpful AI for Lead Qualification](https://www.g2.com/survey_responses/resimpli-review-12815731)"**

**Rating:** 4.5/5.0 stars
*— Keonte D.*

[Read full review](https://www.g2.com/survey_responses/resimpli-review-12815731)

---

**"[Comprehensive CRM Solution with Instant Results](https://www.g2.com/survey_responses/resimpli-review-12811973)"**

**Rating:** 5.0/5.0 stars
*— Heath M.*

[Read full review](https://www.g2.com/survey_responses/resimpli-review-12811973)

---



### 2. [Zillow Premier Agent](https://www.g2.com/products/zillow-premier-agent/reviews)
Zillow Premier Agent is a comprehensive platform designed to empower real estate professionals by connecting them with active home buyers and sellers. By leveraging Zillow's extensive network, agents can enhance their online presence, manage client relationships effectively, and close more transactions. Key Features and Functionality: - Lead Generation: Receive live connections with motivated buyers through phone calls, emails, and tour requests. Zillow verifies buyer intent, ensuring high-quality leads. - Client Management Tools: Utilize the Zillow Premier Agent CRM to track lead sources, engagement history, and communications. The mobile-optimized app allows agents to respond promptly to leads, manage tasks, and set reminders on the go. - Brand Building: Enhance your professional profile with My Agent, which provides exclusive branding across Zillow and Trulia listings. This feature ensures that your clients see you as their primary point of contact throughout their home search. - Training and Development: Access resources and support to improve your skills and stay updated with industry trends. Primary Value and Solutions Provided: Zillow Premier Agent addresses the challenge of connecting real estate professionals with serious buyers and sellers. By offering targeted advertising, verified leads, and robust client management tools, the platform enables agents to streamline their workflow, enhance client relationships, and increase transaction volume. The integration of mobile capabilities ensures that agents can manage their business efficiently, regardless of location.


**Average Rating:** 2.2/5.0
**Total Reviews:** 55
**How Do G2 Users Rate Zillow Premier Agent?**

- **Has the product been a good partner in doing business?:** 4.4/10 (Category avg: 8.7/10)
- **Lead Management:** 5.4/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 6.3/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 8.3/10 (Category avg: 10/10)

**Who Is the Company Behind Zillow Premier Agent?**

- **Seller:** [Zillow](https://www.g2.com/sellers/zillow)
- **Year Founded:** 2006
- **HQ Location:** Seattle, WA
- **Twitter:** @zillow (346,354 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13990/ (10,254 employees on LinkedIn®)
- **Ownership:** NASDAQ

**Who Uses This Product?**
- **Who Uses This:** Real Estate Agent, Realtor
- **Top Industries:** Real Estate
- **Company Size:** 67% Small-Business, 16% Mid-Market


#### What Are Zillow Premier Agent's Pros and Cons?

**Pros:**

- Ease of Use (1 reviews)
- Lead Generation (1 reviews)

**Cons:**

- Poor Lead Quality (2 reviews)
- Expensive (1 reviews)


### What Do G2 Reviewers Say About Zillow Premier Agent?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Zillow Premier Agent to be **easy to use** , facilitating seamless connections with motivated buyers effortlessly.
- Users value the **lead generation capabilities** of Zillow Premier Agent, effectively connecting them with motivated buyers.

**Cons:**

- Users find the **poor lead quality** of Zillow Premier Agent disappointing, leading to wasted time and resources on unqualified leads.
- Users find the **expensive lead costs** challenging, especially for smaller agents competing in saturated markets.

#### What Are Recent G2 Reviews of Zillow Premier Agent?

**"[Zillow Premier Agent Review](https://www.g2.com/survey_responses/zillow-premier-agent-review-7892704)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Real Estate*

[Read full review](https://www.g2.com/survey_responses/zillow-premier-agent-review-7892704)

---

**"[Great exposure and client leads for real estate professionals](https://www.g2.com/survey_responses/zillow-premier-agent-review-11793748)"**

**Rating:** 5.0/5.0 stars
*— Erika R.*

[Read full review](https://www.g2.com/survey_responses/zillow-premier-agent-review-11793748)

---


#### What Are G2 Users Discussing About Zillow Premier Agent?

- [What is Zillow Premier Agent used for?](https://www.g2.com/discussions/what-is-zillow-premier-agent-used-for)
- [Is Zillow free for agents?](https://www.g2.com/discussions/is-zillow-free-for-agents)
- [Do Zillow leads work?](https://www.g2.com/discussions/do-zillow-leads-work) - 2 comments
- [What is a Zillow Premier Agent?](https://www.g2.com/discussions/what-is-a-zillow-premier-agent)
- [Is Zillow Premier Agent worth it?](https://www.g2.com/discussions/is-zillow-premier-agent-worth-it) - 1 comment

### 3. [Luxury Presence](https://www.g2.com/products/luxury-presence/reviews)
Luxury Presence is the growth platform for real estate's top performers. The company helps agents, teams, and brokerages attract more clients, turn their database into deals, and create relationships for life, all driven by Presence® AI. The Presence® Platform combines a full marketing team and intelligent technology for a fraction of what a traditional agency costs. More than 87,000 agents and brands across 18,000 real estate businesses rely on Luxury Presence, including 30% of the WSJ RealTrends top agents and teams. The Presence® Platform powers over $450 billion in annual transaction volume and helps agents grow six times faster and close nearly three times more transaction volume than peers in the same markets.


**Average Rating:** 4.3/5.0
**Total Reviews:** 24
**How Do G2 Users Rate Luxury Presence?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10)
- **Lead Management:** 8.2/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.3/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Luxury Presence?**

- **Seller:** [Luxury Presence](https://www.g2.com/sellers/luxury-presence)
- **Company Website:** https://www.luxurypresence.com
- **Year Founded:** 2016
- **HQ Location:** Austin, US
- **LinkedIn® Page:** https://www.linkedin.com/company/luxurypresence (853 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Real Estate
- **Company Size:** 63% Small-Business


#### What Are Luxury Presence's Pros and Cons?

**Pros:**

- Customer Support (12 reviews)
- Helpful (11 reviews)
- Ease of Use (10 reviews)
- Design (8 reviews)
- Website Development (7 reviews)

**Cons:**

- Expensive (3 reviews)
- Limited Customization (3 reviews)
- Missing Features (3 reviews)
- Inaccurate Data (2 reviews)
- Integration Issues (2 reviews)


### What Do G2 Reviewers Say About Luxury Presence?
*AI-generated summary from verified user reviews*

**Pros:**

- Users rave about Luxury Presence's **fantastic customer support** , highlighting responsiveness and helpfulness in optimizing their online presence.
- Users value the **exceptional customer service** from Luxury Presence, enhancing their website experience with timely support and updates.
- Users highlight the **user-friendly interface** of Luxury Presence, praising its efficiency and ease of use for website management.
- Users praise the **exceptional design quality** of Luxury Presence, enhancing their online presence and lead generation significantly.
- Users praise the **effortless website development process** and exceptional support from Luxury Presence's team.

**Cons:**

- Users find the service **expensive** , yet believe it provides considerable value despite the cost.
- Users express frustration over the **limited customization options** in Luxury Presence, impacting design flexibility and usability.
- Users report **missing features** , such as limited design options and restricted analytics, hampering their site management.
- Users face issues with **inaccurate data** , leading to frustrating image formatting and alignment problems on Luxury Presence.
- Users face **integration issues** with Luxury Presence, but support helps resolve difficulties and improve workflows.

#### What Are Recent G2 Reviews of Luxury Presence?

**"[A Beautiful, High-Performing Real Estate Website Platform](https://www.g2.com/survey_responses/luxury-presence-review-12007999)"**

**Rating:** 5.0/5.0 stars
*— Samantha L.*

[Read full review](https://www.g2.com/survey_responses/luxury-presence-review-12007999)

---

**"[Absolutely Love The Team and Platform!](https://www.g2.com/survey_responses/luxury-presence-review-12191937)"**

**Rating:** 5.0/5.0 stars
*— Ashton S.*

[Read full review](https://www.g2.com/survey_responses/luxury-presence-review-12191937)

---



### 4. [Contactually by Compass](https://www.g2.com/products/contactually-by-compass/reviews)
Contactually is a SaaS-based intelligent customer relationship management (CRM) platform for real estate professionals and their teams that helps users develop and strengthen authentic, long-lasting relationships. The heart of Contactually is centralizing contacts and automatically documenting the relationship touchpoints. With a layer of intelligence over everything, and the ability to fit into your brokerage’s tech stack, Contactually scales actionable follow-up plans and automates relationship workflows, leaving agents free to do what they do best — build the kind of personal relationships that grow the business.

- Get smarter about messaging with automated relationship-nurturing programs, shared templated content, and open, click, and response tracking
- Bucket contacts by the kind of relationship you want to cultivate — new leads, current clients, past clients, sphere of influence, etc. — and set-up a personalized plan of action for each bucket
- Prioritize the day’s efforts with a daily dashboard and to-do email to prompt engagement and identify relationships that need attention
- Take advantage of growing AI features to optimize agent workflow — and their time. For example, our Best Time to Send identifies when to send an email to a specific contact to increase the likelihood of response, and allows the user to schedule it in advance
- Distribute best practices at the brokerage or team level, with options to allow agents to individualize based on their own personal success
- Access broker-level administration and reporting to drive adoption, increase agent productivity, and identify opportunities for recruiting, as well as retention risks

Contactually meets the needs of both brokers and agents, achieving higher-than-average adoption rates and contributing to recruitment, retention, and revenue growth throughout the brokerage. 75% of agents on brokerage accounts have logged in during the last 30 days, building stronger relationships and increased opportunities.


**Average Rating:** 4.2/5.0
**Total Reviews:** 115
**How Do G2 Users Rate Contactually by Compass?**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Contactually by Compass?**

- **Seller:** [Compass](https://www.g2.com/sellers/compass-a6e45e71-8df1-4aa7-8c2e-17ce4aa6f608)
- **Year Founded:** 2012
- **HQ Location:** New York, Ny
- **Twitter:** @Compass (20,091 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/compassinc (34,905 employees on LinkedIn®)
- **Ownership:** NYSE: COMP

**Who Uses This Product?**
- **Who Uses This:** Realtor, Owner
- **Top Industries:** Real Estate, Marketing and Advertising
- **Company Size:** 77% Small-Business, 12% Mid-Market



#### What Are Recent G2 Reviews of Contactually by Compass?

**"[Powerful CRM ](https://www.g2.com/survey_responses/contactually-by-compass-review-1445833)"**

**Rating:** 4.5/5.0 stars
*— Joel B.*

[Read full review](https://www.g2.com/survey_responses/contactually-by-compass-review-1445833)

---

**"[One of the best softwares on the market, contactually](https://www.g2.com/survey_responses/contactually-by-compass-review-1599581)"**

**Rating:** 5.0/5.0 stars
*— Dayana P.*

[Read full review](https://www.g2.com/survey_responses/contactually-by-compass-review-1599581)

---


#### What Are G2 Users Discussing About Contactually by Compass?

- [What is Contactually by Compass used for?](https://www.g2.com/discussions/what-is-contactually-by-compass-used-for)
- [Does compass hire new agents?](https://www.g2.com/discussions/does-compass-hire-new-agents)
- [What is the best CRM for real estate?](https://www.g2.com/discussions/contactually-by-compass-what-is-the-best-crm-for-real-estate)
- [What is Compass CRM?](https://www.g2.com/discussions/what-is-compass-crm)
- [What CRM does compass use?](https://www.g2.com/discussions/what-crm-does-compass-use)

### 5. [Rechat](https://www.g2.com/products/rechat/reviews)
Rechat is the AI Operating System for Real Estate with a Super App for Agents. One connected platform where relationships, marketing, and transactions work together, and AI works across all of it. Built to solve a persistent industry problem — agents toggling between 18 disconnected apps — Rechat's platform includes a fully integrated Marketing Studio, People Center, Deals Center, and an entire workforce of AI agents that work as teammates, not tools. The brokerages that run on Rechat see 75%+ agent adoption, replacing fragmented vendor stacks with a single, intelligent operating system. Learn more at rechat.ai.


**Average Rating:** 4.7/5.0
**Total Reviews:** 80
**How Do G2 Users Rate Rechat?**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10)
- **Lead Management:** 7.8/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.3/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Rechat?**

- **Seller:** [Rechat](https://www.g2.com/sellers/rechat)
- **Company Website:** https://rechat.ai/
- **Year Founded:** 2016
- **HQ Location:** Dallas, TX
- **LinkedIn® Page:** https://www.linkedin.com/company/rechat/ (71 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Realtor
- **Top Industries:** Real Estate
- **Company Size:** 44% Small-Business, 40% Mid-Market


#### What Are Rechat's Pros and Cons?

**Pros:**

- Ease of Use (27 reviews)
- Features (19 reviews)
- Automation (15 reviews)
- Contact Management (15 reviews)
- Customer Support (15 reviews)

**Cons:**

- Learning Curve (4 reviews)
- Limited Customization (4 reviews)
- Missing Features (4 reviews)
- Email Issues (3 reviews)
- Limited Options (3 reviews)


### What Do G2 Reviewers Say About Rechat?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Rechat to be **super easy to use** , greatly simplifying daily marketing activities and tasks.
- Users value Rechat for its **time-saving efficiency** , simplifying tasks and enhancing productivity for realtors.
- Users love the **automation features** of Rechat, streamlining email blasts and providing hassle-free real estate tools.
- Users appreciate the **ease of use and organization** in Rechat, enhancing client connections and business efficiency.
- Users appreciate the **wonderful customer support** Rechat offers, ensuring assistance is available whenever needed.

**Cons:**

- Users find the **learning curve challenging** , needing more intuitive design and assistance for effective implementation.
- Users find **limited customization** options in Rechat, affecting creativity and formatting consistency across platforms.
- Users are disappointed with the **missing features** , including ineffective contact syncing and limited creativity in graphics.
- Users are frustrated by **email limitations and formatting issues** that hinder effective communication and creativity.
- Users find the **limited options** in Rechat to be confusing and challenging to navigate effectively.

#### What Are Recent G2 Reviews of Rechat?

**"[Rechat | User-Friendly with Powerful Email Automation, Branding Control, and Great Support](https://www.g2.com/survey_responses/rechat-review-12799993)"**

**Rating:** 5.0/5.0 stars
*— Evelyn L.*

[Read full review](https://www.g2.com/survey_responses/rechat-review-12799993)

---

**"[Rechat, The Ultimate Real Estate Ecosystem + A Support Team That Moves at Lightning Speed](https://www.g2.com/survey_responses/rechat-review-12880273)"**

**Rating:** 5.0/5.0 stars
*— Alicia M.*

[Read full review](https://www.g2.com/survey_responses/rechat-review-12880273)

---


#### What Are G2 Users Discussing About Rechat?

- [What is Rechat used for?](https://www.g2.com/discussions/what-is-rechat-used-for)

### 6. [BoldTrail](https://www.g2.com/products/boldtrail/reviews)
BoldTrail combines the Inside Real Estate portfolio of solutions into one cohesive ecosystem, powering and streamlining your workflow to drive maximum productivity. It’s the next generation platform, built to fuel your entire business with powerful technology plus the consultative service, support and community you need to thrive. BoldTrail is not only our new brand, but a new vehicle for Inside Real Estate to combine capabilities, including front office, back office, business intelligence and recruiting, to better serve you, the real estate professional.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1,489
**How Do G2 Users Rate BoldTrail?**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10)
- **Lead Management:** 8.8/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.7/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind BoldTrail?**

- **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate)
- **Company Website:** https://insiderealestate.com
- **Year Founded:** 2015
- **HQ Location:** Murray, Utah
- **Twitter:** @IRE_Blogs (4,863 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/651176/ (448 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate, Commercial Real Estate
- **Company Size:** 54% Small-Business, 25% Enterprise


#### What Are BoldTrail's Pros and Cons?

**Pros:**

- Centralization (18 reviews)
- Features (15 reviews)
- Automation (13 reviews)
- Ease of Use (13 reviews)
- Lead Generation (12 reviews)

**Cons:**

- Difficult Usability (10 reviews)
- Learning Curve (9 reviews)
- Difficult Learning (5 reviews)
- Expensive (5 reviews)
- Difficult Learning Curve (4 reviews)


### What Do G2 Reviewers Say About BoldTrail?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **centralized management** of BoldTrail, enabling efficient business operations with integrated tools and information.
- Users value the **user-friendly features** of BoldTrail, appreciating its automation and effective lead capture capabilities.
- Users value the **high level of automation** in BoldTrail, simplifying lead generation and enhancing user experience.
- Users love the **ease of use** of BoldTrail, with a dramatically improved interface and user-friendly automations.
- Users love the **efficient lead generation** capabilities of BoldTrail, enhancing their campaign management with easy automation.

**Cons:**

- Users find the **difficult usability** of BoldTrail hinders productivity, with a lack of guidance for new users.
- Users find the **learning curve steep** , as the multitude of features makes mastery challenging and overwhelming.
- Users find the **difficult learning** curve of BoldTrail challenging, affecting their ability to utilize the platform effectively.
- Users find BoldTrail to be **expensive** , wishing for more affordable options and flexible agent addition.
- Users find the **difficult learning curve** of BoldTrail challenging, often feeling overwhelmed by its extensive features and setup.

#### What Are Recent G2 Reviews of BoldTrail?

**"[Streamlined CRM for Real Estate Success](https://www.g2.com/survey_responses/boldtrail-review-13089606)"**

**Rating:** 5.0/5.0 stars
*— Paul S.*

[Read full review](https://www.g2.com/survey_responses/boldtrail-review-13089606)

---

**"[I am super happy with KvCore!](https://www.g2.com/survey_responses/boldtrail-review-4790497)"**

**Rating:** 5.0/5.0 stars
*— Charles F.*

[Read full review](https://www.g2.com/survey_responses/boldtrail-review-4790497)

---


#### What Are G2 Users Discussing About BoldTrail?

- [I'm struggling to understand kvCORE's lead generation and nurturing tools. Can someone explain them to me?](https://www.g2.com/discussions/i-m-struggling-to-understand-kvcore-s-lead-generation-and-nurturing-tools-can-someone-explain-them-to-me)
- [What is kvCORE used for?](https://www.g2.com/discussions/what-is-kvcore-used-for) - 1 comment
- [What is BoomTown used for?](https://www.g2.com/discussions/what-is-boomtown-used-for)
- [What is CORE ListingMachine used for?](https://www.g2.com/discussions/what-is-core-listingmachine-used-for)
- [What is the meaning of BoomTown?](https://www.g2.com/discussions/what-is-the-meaning-of-boomtown)

### 7. [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews)
Follow Up Boss is simple sales software for real estate teams. We help you follow up faster, more often, and with the leads and clients most likely to convert into sales and revenue. Our clients range from solo agents through to some of the top performing teams in the country, as well as e-leads teams within larger brokerages. Our system is designed to manage the entire lifecycle of your relationship from new lead through to past clients and sphere.


**Average Rating:** 4.6/5.0
**Total Reviews:** 114
**How Do G2 Users Rate Follow Up Boss?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10)
- **Lead Management:** 9.2/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.8/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 8.7/10 (Category avg: 10/10)

**Who Is the Company Behind Follow Up Boss?**

- **Seller:** [Follow up Boss](https://www.g2.com/sellers/follow-up-boss)
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @FollowUpBoss (1,550 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/24780438/ (102 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Realtor
- **Top Industries:** Real Estate
- **Company Size:** 77% Small-Business, 15% Mid-Market


#### What Are Follow Up Boss's Pros and Cons?

**Pros:**

- Ease of Use (6 reviews)
- Customer Support (5 reviews)
- Integrations (5 reviews)
- Automation (3 reviews)
- Easy Setup (3 reviews)

**Cons:**

- Learning Difficulty (1 reviews)
- Search Functionality (1 reviews)
- Slow Speed (1 reviews)
- Software Bugs (1 reviews)


### What Do G2 Reviewers Say About Follow Up Boss?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **ease of use** of Follow Up Boss, appreciating its simplicity and effective automation features.
- Users appreciate the **responsive customer support** of Follow Up Boss, enhancing their onboarding and overall experience.
- Users value the **seamless integrations** with major platforms, enhancing communication and client activity visibility.
- Users value the **automation features** of Follow Up Boss, simplifying workflows and enhancing overall efficiency.
- Users value the **easy setup** of Follow Up Boss, allowing for a smooth transition and efficient use right away.

**Cons:**

- Users find the initial **learning difficulty** challenging, but ultimately believe it pays off after usage.
- Users find the **contact search functionality lacking** , affecting efficiency and overall user experience on the mobile app.
- Users find the mobile app **occasionally slow** , which can lead to frustration and inefficiencies in usage.
- Users sometimes face **phone bugs** with Follow Up Boss, which can disrupt their overall experience.

#### What Are Recent G2 Reviews of Follow Up Boss?

**"[Efficient CRM with Seamless Integration](https://www.g2.com/survey_responses/follow-up-boss-review-12709107)"**

**Rating:** 5.0/5.0 stars
*— Lilly S.*

[Read full review](https://www.g2.com/survey_responses/follow-up-boss-review-12709107)

---

**"[A CRM Lifesaver for Real Estate Teams](https://www.g2.com/survey_responses/follow-up-boss-review-9112857)"**

**Rating:** 5.0/5.0 stars
*— Yola S.*

[Read full review](https://www.g2.com/survey_responses/follow-up-boss-review-9112857)

---


#### What Are G2 Users Discussing About Follow Up Boss?

- [Do you recommend Follow Up Boss for real estate CRM, and what features are most valuable?](https://www.g2.com/discussions/do-you-recommend-follow-up-boss-for-real-estate-crm-and-what-features-are-most-valuable)
- [Does follow up boss have a dialer?](https://www.g2.com/discussions/does-follow-up-boss-have-a-dialer)
- [What is Fub CRM?](https://www.g2.com/discussions/what-is-fub-crm)
- [How do you follow up with your boss?](https://www.g2.com/discussions/how-do-you-follow-up-with-your-boss)
- [What is the use of follow up boss?](https://www.g2.com/discussions/what-is-the-use-of-follow-up-boss)

### 8. [ResMan](https://www.g2.com/products/resman/reviews)
ResMan stands as the unrivaled choice in the multifamily and affordable housing real estate marketplace, embraced by owners, operators, and investors. Our platform is thoughtfully designed to provide tailored and seamless solutions that match your specific needs. With ResMan, you enjoy open, scalable architecture and freedom through our expanded product suite, including budgeting, fraud detection, utilities management, and the innovative AI chatbot "Leasing Assistant." Discover the simplicity of managing your property with our intuitive platform, integrating a comprehensive marketing suite, advanced accounting, reporting, and property management capabilities. ResMan's Marketing Suite includes Websites, CRM, Contact Center, and the AI-powered Leasing Assistant chatbot, providing a complete solution to attract and retain tenants while improving communication and lead conversion. Our leading-edge UI/UX transforms complexity into clarity, saving valuable time and boosting efficiencies. ResMan’s platform also includes powerful tools for applicant screening, maintenance optimization, and real-time analytics, ensuring every aspect of property management is covered. Our dedicated customer support and seamless implementation ensure a hassle-free experience. The benefits of ResMan extend further with features designed to address the needs of multifamily and affordable housing properties. ResMan makes property management easier by integrating solutions such as budgeting, fraud detection, and utility management, ensuring comprehensive operational control. One of ResMan's standout features is its open integration partner network, allowing organizations to build their product suite the way they want. This flexibility ensures that you can tailor the platform to meet your specific needs, leveraging partnerships that enhance and expand the functionality of ResMan. Elevate your property management with ResMan, where innovation meets practicality, empowering your success in today's competitive real estate landscape. With ResMan, property management becomes more than just a task—it’s a seamless, efficient experience that transforms operations and drives growth. Discover why ResMan is ahead of the competition and take your property management to new heights.


**Average Rating:** 4.8/5.0
**Total Reviews:** 421
**How Do G2 Users Rate ResMan?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10)
- **Lead Management:** 9.4/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.6/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind ResMan?**

- **Seller:** [Inhabit IQ](https://www.g2.com/sellers/inhabit-iq)
- **Company Website:** https://inhabit.com/
- **Year Founded:** 2016
- **HQ Location:** Knoxville, US
- **LinkedIn® Page:** https://www.linkedin.com/company/inhabit-iq (2,600 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Property Manager, Assistant Manager
- **Top Industries:** Real Estate, Commercial Real Estate
- **Company Size:** 47% Small-Business, 43% Mid-Market


#### What Are ResMan's Pros and Cons?

**Pros:**

- Ease of Use (103 reviews)
- User-Friendly (53 reviews)
- Ease of Learning (39 reviews)
- Customer Support (33 reviews)
- Features (28 reviews)

**Cons:**

- Missing Features (16 reviews)
- Slow Performance (14 reviews)
- Poor Usability (13 reviews)
- Slow Speed (12 reviews)
- Not User-Friendly (10 reviews)


### What Do G2 Reviewers Say About ResMan?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **ease of use** of ResMan, highlighting its intuitive design and seamless integration for efficient management.
- Users love ResMan for its **user-friendly layout** , making it easy to navigate and learn quickly.
- Users find ResMan to be **user-friendly and easy to learn** , facilitating seamless management of work orders and tenant profiles.
- Users appreciate the **exceptional customer support** from ResMan, praising their dedicated assistance and availability of support staff.
- Users appreciate the **user-friendly interface** of ResMan, which makes operations smooth and organized for everyone.

**Cons:**

- Users express frustration over **missing features** like a payroll module and difficulties in accessing shared documents.
- Users report experiencing **slow performance** with ResMan, particularly during updates and when accessing schedules.
- Users struggle with **poor usability** in ResMan, finding navigation and document access frustrating and error-prone.
- Users experience occasional **slow speeds** on ResMan, particularly when searching for units, affecting overall performance.
- Users find the **interface not user-friendly** , with some features being unintuitive and difficult to navigate.

#### What Are Recent G2 Reviews of ResMan?

**"[ResMan: Reliable, Organized Property Management with Powerful Integrations](https://www.g2.com/survey_responses/resman-review-13000353)"**

**Rating:** 5.0/5.0 stars
*— Jazmyn C.*

[Read full review](https://www.g2.com/survey_responses/resman-review-13000353)

---

**"[Effortless Management with Stellar Support](https://www.g2.com/survey_responses/resman-review-12873879)"**

**Rating:** 5.0/5.0 stars
*— Kelly B.*

[Read full review](https://www.g2.com/survey_responses/resman-review-12873879)

---


#### What Are G2 Users Discussing About ResMan?

- [What is ResMan used for?](https://www.g2.com/discussions/what-is-resman-used-for)

### 9. [BoomTown](https://www.g2.com/products/boomtown/reviews)
BoomTown, the only solution that generates and manages leads. Expert lead generation, consumer websites, CRM, in-house lead qualification services, and more, in flexible packages that scale.


**Average Rating:** 4.7/5.0
**Total Reviews:** 564
**How Do G2 Users Rate BoomTown?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10)
- **Lead Management:** 9.2/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.0/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind BoomTown?**

- **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate)
- **Company Website:** https://insiderealestate.com
- **Year Founded:** 2015
- **HQ Location:** Murray, Utah
- **Twitter:** @IRE_Blogs (4,863 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/651176/ (448 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate
- **Company Size:** 78% Small-Business, 19% Mid-Market


#### What Are BoomTown's Pros and Cons?

**Pros:**

- Ease of Use (7 reviews)
- Lead Generation (4 reviews)
- Contact Management (3 reviews)
- Lead Management (3 reviews)
- Accessibility (2 reviews)

**Cons:**

- Update Issues (3 reviews)
- Email Issues (2 reviews)
- Poor Lead Quality (2 reviews)
- Attachment Issues (1 reviews)
- Confusing Instructions (1 reviews)


### What Do G2 Reviewers Say About BoomTown?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of BoomTown, finding it manageable and effective for client engagement.
- Users appreciate the **lead generation capabilities** of BoomTown, finding it easy to manage and engage with their leads.
- Users find the **tagging system for organizing contacts** in BoomTown helpful for managing leads and notes efficiently.
- Users praise the **effective lead management** of BoomTown, appreciating its ease of use and organized CRM features.
- Users appreciate the **ease of access** in BoomTown, highlighting its user-friendly features for comparing leads and listings.

**Cons:**

- Users express concerns over **update issues** , citing outdated functionality and challenges with email graphics and lead management.
- Users struggle with **email issues** , including difficulties in adding graphics and concerns about platform innovation.
- Users face challenges with **poor lead quality** , often receiving fake leads that are difficult to manage or delete.
- Users find it a **hard process to include graphics** in emails, requiring cumbersome code updates.
- Users find the **confusing instructions** of BoomTown overwhelming, making it challenging to navigate the platform effectively.

#### What Are Recent G2 Reviews of BoomTown?

**"[User-Friendly that keeps clients engaged](https://www.g2.com/survey_responses/boomtown-review-7955665)"**

**Rating:** 5.0/5.0 stars
*— Megan S.*

[Read full review](https://www.g2.com/survey_responses/boomtown-review-7955665)

---

**"[The Best CRM and website I have ever seen](https://www.g2.com/survey_responses/boomtown-review-6485921)"**

**Rating:** 5.0/5.0 stars
*— Laura  H.*

[Read full review](https://www.g2.com/survey_responses/boomtown-review-6485921)

---



### 10. [BoldTrail BackOffice](https://www.g2.com/products/boldtrail-backoffice/reviews)
BoldTrail BackOffice is the next generation of Brokermint and brings your entire business together. This powerful set of products and thriving community provides all the insights, tools, and innovations you need to streamline transaction operations, enhance your brand, and drive business growth. Everything you need is all in one place in the most user-friendly, and supportive system. It’s modern, it’s automated, it’s built for the cloud, and it comes in flexible packages to fit your unique business needs. BoldTrail BackOffice has it all: - Forms and e-sign - Transaction management - Commissions - Accounting/Reporting - Retention/Coaching - Recruiting - Analytics


**Average Rating:** 4.3/5.0
**Total Reviews:** 167
**How Do G2 Users Rate BoldTrail BackOffice?**

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.7/10)
- **Lead Management:** 9.2/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.6/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind BoldTrail BackOffice?**

- **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate)
- **Company Website:** https://insiderealestate.com
- **Year Founded:** 2015
- **HQ Location:** Murray, Utah
- **Twitter:** @IRE_Blogs (4,863 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/651176/ (448 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Broker/Owner, Broker
- **Top Industries:** Real Estate, Accounting
- **Company Size:** 80% Small-Business, 16% Mid-Market


#### What Are BoldTrail BackOffice's Pros and Cons?

**Pros:**

- Organization (7 reviews)
- Ease of Use (6 reviews)
- Efficiency (5 reviews)
- Contact Management (4 reviews)
- Automation (3 reviews)

**Cons:**

- Poor Customer Support (4 reviews)
- Email Issues (3 reviews)
- Limited Customization (3 reviews)
- Difficult Usability (2 reviews)
- Email Spamming (2 reviews)


### What Do G2 Reviewers Say About BoldTrail BackOffice?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend the **user-friendly organization** of BoldTrail BackOffice, revolutionizing how they manage transactions effortlessly.
- Users find BoldTrail BackOffice to be **user-friendly** , significantly enhancing transaction management and organizational efficiency.
- Users love the **efficiency** of BoldTrail BackOffice, enhancing organization and saving time in document management.
- Users value the **effective contact management** in BoldTrail BackOffice for its detailed transaction checklists and notifications.
- Users value the **automation features** of BoldTrail BackOffice for streamlining workflow and enhancing efficiency.

**Cons:**

- Users find the **poor customer support** frustrating, noting slow responses and limited dashboard customization options.
- Users experience **email issues** with BoldTrail BackOffice, as important communications often end up in junk mail.
- Users find the **limited customization options** frustrating, impacting efficiency and overall user satisfaction with BoldTrail BackOffice.
- Users find the **difficult usability** of BoldTrail BackOffice frustrating, especially during onboarding and form management.
- Users dislike the **email spamming** that causes important correspondence to end up in junk mail.

#### What Are Recent G2 Reviews of BoldTrail BackOffice?

**"[Highly Adaptable and Customizable to Fit Our Team’s Needs](https://www.g2.com/survey_responses/boldtrail-backoffice-review-13087421)"**

**Rating:** 4.5/5.0 stars
*— Karen G.*

[Read full review](https://www.g2.com/survey_responses/boldtrail-backoffice-review-13087421)

---

**"[Streamlined Team Workflows, Minor UI Tweaks Needed](https://www.g2.com/survey_responses/boldtrail-backoffice-review-13086996)"**

**Rating:** 4.5/5.0 stars
*— Maria D.*

[Read full review](https://www.g2.com/survey_responses/boldtrail-backoffice-review-13086996)

---


#### What Are G2 Users Discussing About BoldTrail BackOffice?

- [What is a real estate transaction coordinator?](https://www.g2.com/discussions/what-is-a-real-estate-transaction-coordinator)
- [What is transaction management real estate?](https://www.g2.com/discussions/what-is-transaction-management-real-estate)
- [How much is Brokermint monthly?](https://www.g2.com/discussions/how-much-is-brokermint-monthly) - 1 comment
- [Does Brokermint have an app?](https://www.g2.com/discussions/does-brokermint-have-an-app) - 6 comments

### 11. [CINC](https://www.g2.com/products/cinc/reviews)
Turn your database into a databank. CINC is the premier lead generation and conversion engine helping real estate agents increase their ROI and develop a valuable asset. CINC‘s 50,000+ top producers power their teams to drive bigger business and a better life. Now is the time to increase the value of your business. CINC allows you to: --Capture New Leads with Paid Search & Paid Social --Identify Now & Future Business --Nurture Leads in Your Database --Convert Leads into Homebuyers & Repeat Business


**Average Rating:** 4.4/5.0
**Total Reviews:** 193
**How Do G2 Users Rate CINC?**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.7/10)
- **Lead Management:** 8.6/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.6/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind CINC?**

- **Seller:** [Comissions Inc.](https://www.g2.com/sellers/comissions-inc)
- **Company Website:** https://www.commissionsinc.com
- **Year Founded:** 2011
- **HQ Location:** Marietta, Georgia
- **Twitter:** @CINCPro (810 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3012495/ (80 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate
- **Company Size:** 87% Small-Business, 9% Mid-Market


#### What Are CINC's Pros and Cons?

**Pros:**

- Ease of Use (12 reviews)
- Lead Generation (9 reviews)
- Customer Support (7 reviews)
- Features (7 reviews)
- AI Integration (6 reviews)

**Cons:**

- Poor Lead Quality (5 reviews)
- AI Inefficiency (4 reviews)
- Learning Curve (3 reviews)
- Missing Features (3 reviews)
- Search Functionality (3 reviews)


### What Do G2 Reviewers Say About CINC?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find CINC to be **extremely easy to use** , with a user-friendly dashboard that streamlines their workflow significantly.
- Users value CINC for its **effective lead generation** , enhancing marketing efforts and providing quality contacts effortlessly.
- Users commend CINC for its **excellent customer support** , ensuring timely issue resolution and valuable platform insights.
- Users value the **extensive features** of CINC, enhancing lead generation and supporting effective communication effortlessly.
- Users appreciate the **AI integration** in CINC, enhancing lead tracking and communication even when away.

**Cons:**

- Users report experiencing **poor lead quality** , leading to wasted time on unqualified contacts and frustrating interactions.
- Users express frustration with **AI inefficiency** , citing miscommunication, robotic texts, and lack of strategic engagement.
- Users find the **learning curve steep** , requiring significant time and tech-savviness for effective use of CINC.
- Users express frustration over **missing features** , including inadequate support, unreliable leads, and lack of essential tools.
- Users desire a **more comprehensive search functionality** to enhance property discovery and analysis in CINC.

#### What Are Recent G2 Reviews of CINC?

**"[Intuitive and Powerful—CINC Made Lead Management Easy from Day One](https://www.g2.com/survey_responses/cinc-review-12311648)"**

**Rating:** 5.0/5.0 stars
*— Jan R.*

[Read full review](https://www.g2.com/survey_responses/cinc-review-12311648)

---

**"[Effortless CRM with Auto-Tracking Excellence](https://www.g2.com/survey_responses/cinc-review-11449988)"**

**Rating:** 5.0/5.0 stars
*— Frankie P.*

[Read full review](https://www.g2.com/survey_responses/cinc-review-11449988)

---


#### What Are G2 Users Discussing About CINC?

- [What is CINC used for?](https://www.g2.com/discussions/what-is-cinc-used-for)

### 12. [Brivity](https://www.g2.com/products/brivity/reviews)
Brivity Platform isn’t just real estate software—it’s a complete ecosystem designed to help you capture, nurture, and close leads while building lasting client relationships. From stunning IDX websites and a world-class CRM to powerful nurturing tools, transaction management, lead generation, marketing suite, recruiting solution, and a reporting center to track your business performance against your goals, Brivity provides everything you need. Empowering agents and teams to streamline processes, save time, and achieve measurable results, Brivity is the ultimate platform for real estate success. Brivity Platform consolidates your entire business workflow from lead generation to closing into one streamlined, intelligent technology platform. Whether you're a solo agent or a large team, Brivity helps you generate and convert more leads, stay accountable, scale your systems, and close more deals, all from one login.


**Average Rating:** 4.2/5.0
**Total Reviews:** 43
**How Do G2 Users Rate Brivity?**

- **Has the product been a good partner in doing business?:** 7.0/10 (Category avg: 8.7/10)
- **Lead Management:** 8.9/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.7/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Brivity?**

- **Seller:** [Brivity](https://www.g2.com/sellers/brivity)
- **Year Founded:** 2012
- **HQ Location:** Bellingham, WA
- **Twitter:** @Brivity (2,478 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3122486/ (142 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Real Estate
- **Company Size:** 93% Small-Business, 5% Enterprise


#### What Are Brivity's Pros and Cons?

**Pros:**

- All-in-one Solution (2 reviews)
- Features (2 reviews)
- Updates (2 reviews)
- Business Growth (1 reviews)
- Centralization (1 reviews)

**Cons:**

- Limited Features (1 reviews)
- Limited Templates (1 reviews)
- Limited Upload Features (1 reviews)
- Poor Reporting (1 reviews)


### What Do G2 Reviewers Say About Brivity?
*AI-generated summary from verified user reviews*

**Pros:**

- Users highlight the **all-in-one solution** of Brivity, appreciating its continual improvement and comprehensive tools integration.
- Users value the **robust all-in-one system** of Brivity, appreciating its continuous improvements and extensive training options.
- Users praise Brivity for its **continuous improvements and all-in-one system** that enhances their business operations effectively.
- Users praise Brivity for its **all-in-one solution** that effectively supports business growth and streamlines operations.
- Users value the **centralization** of Brivity, enjoying a seamless and powerful all-in-one solution for their business needs.

**Cons:**

- Users wish for a **forms library** feature to manage office documents within Brivity instead of external platforms.
- Users desire a **forms library** for easier document management instead of relying on third-party platforms like Google Docs.
- Users wish for a **forms library** to upload documents directly to Brivity instead of relying on external platforms.
- Users find the **reporting tools lacking** and wish for improvements similar to those in other excel programs.

#### What Are Recent G2 Reviews of Brivity?

**"[A true one-stop shop for Real Estate teams and solo agents](https://www.g2.com/survey_responses/brivity-review-11818917)"**

**Rating:** 5.0/5.0 stars
*— Victoria W.*

[Read full review](https://www.g2.com/survey_responses/brivity-review-11818917)

---

**"[BRIVITY is THE BEST CRM that I have ever used PERIOD!!!!!](https://www.g2.com/survey_responses/brivity-review-4562239)"**

**Rating:** 5.0/5.0 stars
*— Bob W.*

[Read full review](https://www.g2.com/survey_responses/brivity-review-4562239)

---



### 13. [SellDo](https://www.g2.com/products/selldo/reviews)
Sell.Do is an end-to-end real estate CRM that empowers real estate businesses to automate their marketing & sales cycle, optimize operations, and attain maximum ROI. The unique software solution has been built exclusively by real estate experts and industry veterans to enhance the overall client relationship experience of the real estate ecosystem. With Sell.Do, real estate builders, developers, agents, and brokers can effectively manage sales & marketing cycles, lead management, inventory management, digital payments, channel partner management, performance management, reports & dashboards, and analytics. Such customers of Sell.Do have witnessed increased sales, improved customer retention, informed decision making, and unmatched productivity among the teams. Since its inception in 2011, Sell.Do has contributed to the growth of more than 1000 real estate companies. In just over a decade, Sell.Do has bagged six awards and recognitions, making it one of the best real estate CRM software in India. Sell.Do’s Ask Jarvis feature uses advanced AI sentiment analysis to instantly interpret buyer intent — helping sales teams decide the right moment to engage, pause, or follow up. With AI Calling, Sell.Do eliminates the need for temporary calling staff by managing thousands of buyer conversations round the clock, ensuring every inquiry gets answered without delay or fatigue. Plus, with native in-built WhatsApp, teams can connect, nurture, and convert leads seamlessly within the same platform — no integrations needed.


**Average Rating:** 4.8/5.0
**Total Reviews:** 127
**How Do G2 Users Rate SellDo?**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10)
- **Lead Management:** 9.8/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.4/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind SellDo?**

- **Seller:** [Sell.Do](https://www.g2.com/sellers/sell-do-5953e727-c147-4e55-8697-7d82d94926d3)
- **Year Founded:** 2011
- **HQ Location:** Pune, Maharashtra
- **LinkedIn® Page:** https://www.linkedin.com/company/sell-do/ (139 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Real Estate, Construction
- **Company Size:** 59% Small-Business, 41% Mid-Market


#### What Are SellDo's Pros and Cons?

**Pros:**

- Ease of Use (3 reviews)
- Customer Support (2 reviews)
- Reporting (2 reviews)
- User Interface (2 reviews)
- All-in-one Solution (1 reviews)

**Cons:**

- Learning Difficulty (2 reviews)
- Learning Curve (1 reviews)
- Update Issues (1 reviews)


### What Do G2 Reviewers Say About SellDo?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love the **ease of use** of SellDo, highlighting its user-friendly interface and seamless integration with lead sources.
- Users value the **excellent customer support** from SellDo, enhancing their experience with live chat and comprehensive resources.
- Users find the **reporting features** effective for lead tracking and management, enhancing their overall workflow.
- Users appreciate SellDo for its **user-friendly UI** , making navigation and integration seamless for lead management.
- Users enjoy the **all-in-one solution** of SellDo, appreciating its ease of use and centralized data management.

**Cons:**

- Users find the **learning difficulty** with SellDo challenging due to steep learning curves and confusing setups.
- Users find the **learning curve steep** and the setup process confusing, making initial use challenging.
- Users find the **update issues** frustrating, especially with unexpected changes impacting field sales employees' efficiency.

#### What Are Recent G2 Reviews of SellDo?

**"[One stop solution for Realestate Companies](https://www.g2.com/survey_responses/selldo-review-10602208)"**

**Rating:** 4.0/5.0 stars
*— Manvi S.*

[Read full review](https://www.g2.com/survey_responses/selldo-review-10602208)

---

**"[Sell.Do – An Affordable and User-Friendly CRM Tailored for Real Estate Success](https://www.g2.com/survey_responses/selldo-review-11419202)"**

**Rating:** 4.0/5.0 stars
*— Soumen K.*

[Read full review](https://www.g2.com/survey_responses/selldo-review-11419202)

---



### 14. [Lofty](https://www.g2.com/products/lofty-lofty/reviews)
Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions.


**Average Rating:** 4.3/5.0
**Total Reviews:** 401
**How Do G2 Users Rate Lofty?**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10)
- **Lead Management:** 8.6/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.4/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Lofty?**

- **Seller:** [Lofty](https://www.g2.com/sellers/lofty)
- **Company Website:** https://www.lofty.com/
- **Year Founded:** 2016
- **HQ Location:** Phoenix, Arizona
- **LinkedIn® Page:** https://linkedin.com/company/loftyplatform (138 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate, Commercial Real Estate
- **Company Size:** 83% Small-Business, 10% Mid-Market


#### What Are Lofty's Pros and Cons?

**Pros:**

- Ease of Use (19 reviews)
- Features (16 reviews)
- Integrations (10 reviews)
- Customization (9 reviews)
- Lead Generation (9 reviews)

**Cons:**

- Poor Customer Support (11 reviews)
- Missing Features (9 reviews)
- Learning Curve (8 reviews)
- AI Inefficiency (6 reviews)
- Not User-Friendly (6 reviews)


### What Do G2 Reviewers Say About Lofty?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **ease of use** of Lofty, enjoying its seamless setup and comprehensive toolset for efficient management.
- Users appreciate the **intuitive design and extensive features** of Lofty, enhancing customization and ease of use.
- Users love the **seamless integrations** of Lofty, allowing efficient handling of all tasks within one platform.
- Users love the **customization options** of Lofty, making it a versatile tool that meets all their business needs.
- Users value Lofty's **lead generation capabilities** , which efficiently manage relationships and enhance productivity for realtors.

**Cons:**

- Users report **poor customer support** with Lofty, often finding it unresponsive and unhelpful when issues arise.
- Users express frustration over **missing features** in Lofty, highlighting the lack of critical tools and poor performance.
- Users find the **steep learning curve** of Lofty challenging, requiring time and training to fully utilize its features.
- Users find the **AI inefficiency** in Lofty frustrating, citing slow responses and poor feature performance.
- Users find Lofty to have a **poor user interface** , making navigation and functionality confusing and difficult to manage.

#### What Are Recent G2 Reviews of Lofty?

**"[Smart CRM Features Boost Consistency but Need Refinement](https://www.g2.com/survey_responses/lofty-review-12640627)"**

**Rating:** 4.5/5.0 stars
*— Linda  M.*

[Read full review](https://www.g2.com/survey_responses/lofty-review-12640627)

---

**"[User-Friendly Platform with Strong Customer Service](https://www.g2.com/survey_responses/lofty-review-12941579)"**

**Rating:** 5.0/5.0 stars
*— Jyoti G.*

[Read full review](https://www.g2.com/survey_responses/lofty-review-12941579)

---



### 15. [ActivePipe](https://www.g2.com/products/activepipe/reviews)
ActivePipe is a specialized marketing automation platform designed to assist real estate agents, agencies, and mortgage brokers in Australia and New Zealand in transforming their contact databases into revenue-generating assets. By leveraging behavioral intelligence, automated nurturing campaigns, and real-time lead scoring, ActivePipe enables users to systematically identify prospects ready to engage, maintain consistent client interactions, and capture listing opportunities ahead of competitors. The platform primarily targets brokerages, team leaders, independent agents, and franchise networks looking to optimize their marketing efforts. ActivePipe addresses the challenge of underutilized databases, which often contain valuable contacts that can lead to significant business opportunities. For instance, an average agent's database of 3,000 contacts can represent around 150 potential annual listings, but without systematic nurturing, many of these opportunities may go unnoticed. By providing tools that enhance engagement and streamline communication, ActivePipe empowers users to maximize their outreach and conversion potential. Key features of ActivePipe include its Intent Engine and Behavioral Intelligence capabilities, which automatically identify buyer and seller personas through interactive surveys and engagement analysis. The platform tracks behavioral signals that indicate purchase or sale intent, such as property research patterns and home valuation clicks. This functionality allows agents to prioritize their follow-up efforts effectively, focusing on "Up & Coming" contacts who have recently re-engaged and "Highly Interactive" prospects who require immediate attention. Additionally, Smart Property Matching delivers personalized property recommendations based on user preferences and observed behavior, ensuring that communications remain relevant and engaging. ActivePipe also offers pre-built real estate campaigns that are ready to deploy, significantly reducing the time required to launch marketing initiatives compared to generic platforms. These campaigns are compliant with local regulations, including the Spam Act 2003 and Privacy Act, ensuring that users can engage their contacts without legal concerns. Furthermore, the platform automates the generation and distribution of monthly branded local market reports, positioning agents as trusted experts in their communities while providing valuable insights into market trends. The platform's multi-agent management capabilities allow single administrators to oversee campaigns for numerous agents, maintaining brand consistency while personalizing communications. ActivePipe integrates seamlessly with leading real estate CRMs in the ANZ region, ensuring that users can maintain their CRM as the source of truth while adding an intelligence layer for enhanced marketing automation. With dedicated training and implementation support, ActivePipe helps users navigate the complexities of automation, ensuring that they can leverage the platform's full potential to drive business growth.


**Average Rating:** 4.5/5.0
**Total Reviews:** 23
**How Do G2 Users Rate ActivePipe?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind ActivePipe?**

- **Seller:** [MoxiWorks](https://www.g2.com/sellers/moxiworks)
- **Company Website:** https://moxiworks.com
- **Year Founded:** 2010
- **HQ Location:** Bellevue, Washington
- **Twitter:** @MoxiWorks (1,325 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/moxi-works/ (148 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Real Estate
- **Company Size:** 61% Mid-Market, 39% Small-Business


#### What Are ActivePipe's Pros and Cons?

**Pros:**

- Ease of Use (3 reviews)
- Automation (2 reviews)
- Business Growth (2 reviews)
- Customer Support (2 reviews)
- Customization (2 reviews)

**Cons:**

- Integration Issues (1 reviews)
- Limited Customization (1 reviews)


### What Do G2 Reviewers Say About ActivePipe?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find ActivePipe's **ease of use** outstanding, empowering them to create effective, branded emails effortlessly.
- Users highlight the **seamless automation** of ActivePipe, enhancing campaigns and simplifying marketing efforts for agents.
- Users appreciate how ActivePipe enables **business growth** through simultaneous campaigns and seamless integration with existing tools.
- Users commend ActivePipe for its **responsive customer support** , enhancing their overall experience and satisfaction with the platform.
- Users appreciate the **customization options** of ActivePipe, enabling tailored email campaigns and seamless integration with existing tools.

**Cons:**

- Users face **integration issues** with ActivePipe, but appreciate the responsive support provided to resolve them.
- Users desire **more design capabilities** in ActivePipe, often feeling constrained and needing to use external tools.

#### What Are Recent G2 Reviews of ActivePipe?

**"[Automated Lead Nurturing with Valuable Behavioural Insights](https://www.g2.com/survey_responses/activepipe-review-13034510)"**

**Rating:** 4.0/5.0 stars
*— Bec R.*

[Read full review](https://www.g2.com/survey_responses/activepipe-review-13034510)

---

**"[Intuitive Platform & Outstanding Customer Support](https://www.g2.com/survey_responses/activepipe-review-12972604)"**

**Rating:** 5.0/5.0 stars
*— Natalie G.*

[Read full review](https://www.g2.com/survey_responses/activepipe-review-12972604)

---


#### What Are G2 Users Discussing About ActivePipe?

- [Who owns ActivePipe?](https://www.g2.com/discussions/who-owns-activepipe)
- [How do you use ActivePipe?](https://www.g2.com/discussions/how-do-you-use-activepipe)
- [Is ActivePipe a CRM?](https://www.g2.com/discussions/is-activepipe-a-crm)

### 16. [RealNex CRM](https://www.g2.com/products/realnex-crm/reviews)
The most complete solution for commercial real estate professionals. RealNex Navigator includes a robust, market-leading CRM, an authoritative investment and lease analysis engine, an elegant presentation builder, a collaborative transaction management app, and a dynamic marketplace, all working together to drive transaction efficiency.


**Average Rating:** 4.1/5.0
**Total Reviews:** 14
**How Do G2 Users Rate RealNex CRM?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10)
- **Lead Management:** 8.3/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.1/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind RealNex CRM?**

- **Seller:** [RealNex](https://www.g2.com/sellers/realnex)
- **Year Founded:** 2014
- **HQ Location:** Stafford, US
- **Twitter:** @RealNex (21,051 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3724026/ (40 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Commercial Real Estate, Real Estate
- **Company Size:** 93% Small-Business, 7% Mid-Market


#### What Are RealNex CRM's Pros and Cons?

**Pros:**

- Ease of Use (5 reviews)
- Customer Support (4 reviews)
- CRM (3 reviews)
- All-in-one Solution (2 reviews)
- CRM Integration (2 reviews)

**Cons:**

- App Functionality Issues (1 reviews)
- Software Bugs (1 reviews)


### What Do G2 Reviewers Say About RealNex CRM?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **ease of use** of RealNex CRM, making their workflow smoother and more efficient.
- Users praise the **excellent customer support** of RealNex CRM, highlighting their responsiveness and first-class assistance.
- Users praise the **excellent customer support** of RealNex CRM, highlighting its reliability and user-friendly experience.
- Users value the **all-in-one solution** of RealNex CRM, enhancing productivity and simplifying commercial real estate tasks.
- Users value the **seamless CRM integration** of RealNex, facilitating efficient management of deals and prospect interactions.

**Cons:**

- Users experience **app functionality issues** with Google Calendar sync, resulting in duplicate entries that complicate usage.
- Users struggle with **duplicate entries from Google Calendar sync** , making the CRM harder to use until resolved.

#### What Are Recent G2 Reviews of RealNex CRM?

**"[Streamlined CRM with Room for Improvement](https://www.g2.com/survey_responses/realnex-crm-review-12389543)"**

**Rating:** 5.0/5.0 stars
*— Alex Z.*

[Read full review](https://www.g2.com/survey_responses/realnex-crm-review-12389543)

---

**"[RealNex is a Game Changer](https://www.g2.com/survey_responses/realnex-crm-review-11372302)"**

**Rating:** 5.0/5.0 stars
*— Kirra K.*

[Read full review](https://www.g2.com/survey_responses/realnex-crm-review-11372302)

---



### 17. [DealNav](https://www.g2.com/products/dealnav/reviews)
DealNav: The Map-First CRM for High-Value Real Estate Deals & Contacts DealNav is a purpose-built CRM and deal management platform for real estate professionals, especially acquisition teams, off-market brokers, and CRE investors. It combines deal tracking, contact management, mapping, and reminders in one lightweight, intuitive interface. Key Features & Value • Map-centric, interactive deal visualization - drop a pin and track all of your data on an embedded map • Unified relationship tracking - attach multiple brokers, owners, lenders, partners to deals; central contact database • Smart search, filters & tags - find deals or contacts by keywords, tag types (e.g. “value-add”) • Notes, reminders & follow-up alerts - record interactions and schedule next steps to keep deals moving • Link & resource attachment - store external links (assessor pages, Dropbox, underwriting models) with no limits • Data ownership & exports - full export of your data; no data resale or vendor lock-in • Transparent pricing Why Use DealNav vs Generic CRMs Generic CRMs force you to contort your real estate workflow into sales pipelines. DealNav is built from the ground up for real estate deals. It surfaces location intelligence, deal context, and network relationships - all in a compact, easy user interface. It’s ideal for individuals or teams who want organization without the overhead. Target Users • CRE acquisition teams • Off-market deal brokers • Real estate investors • Developers managing pipelines • Teams needing map-based CRM without complexity


**Average Rating:** 4.7/5.0
**Total Reviews:** 19
**How Do G2 Users Rate DealNav?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Lead Management:** 9.8/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind DealNav?**

- **Seller:** [DealNav](https://www.g2.com/sellers/dealnav)
- **HQ Location:** Cos Cob, US
- **LinkedIn® Page:** https://www.linkedin.com/company/deal-nav/ (3 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Commercial Real Estate
- **Company Size:** 100% Small-Business


#### What Are DealNav's Pros and Cons?

**Pros:**

- Ease of Use (15 reviews)
- Contact Management (5 reviews)
- Customer Support (5 reviews)
- CRM (4 reviews)
- Easy Setup (4 reviews)

**Cons:**

- Limited Customization (3 reviews)
- Integration Issues (2 reviews)
- App Issues (1 reviews)
- Inaccurate Data (1 reviews)
- Interface Issues (1 reviews)


### What Do G2 Reviewers Say About DealNav?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of DealNav, praising its intuitive interface and responsive customer support.
- Users value the **easy data storage and map integration** of DealNav, enhancing contact and lead management efficiency.
- Users praise the **responsive customer support** of DealNav, noting its exceptional service and ease of communication.
- Users love DealNav for its **property-focused features** and exceptional customer service, making real estate management effortless.
- Users commend the **easy setup** of DealNav, allowing for quick implementation and efficient real estate management.

**Cons:**

- Users note a **limited customization** in DealNav, particularly in reporting, sharing, and user interface options.
- Users face **integration issues** with DealNav, limiting its compatibility with essential tools like Outlook and OneDrive.
- Users note a **lack of a dedicated mobile app** , which mildly impacts usability but is still manageable.
- Users desire **inaccurate data** as they want essential property info readily available on DealNav's map for efficiency.
- Users face **interface issues** , often requiring assistance from support for customization challenges.

#### What Are Recent G2 Reviews of DealNav?

**"[Simple, Powerful Tools for Prospecting and Easy to Immediately Implement](https://www.g2.com/survey_responses/dealnav-review-12259460)"**

**Rating:** 5.0/5.0 stars
*— Chris W.*

[Read full review](https://www.g2.com/survey_responses/dealnav-review-12259460)

---

**"[DealNav is Simple, Intuitive, and Keeps Our Team On-Track](https://www.g2.com/survey_responses/dealnav-review-12264000)"**

**Rating:** 5.0/5.0 stars
*— Carson C.*

[Read full review](https://www.g2.com/survey_responses/dealnav-review-12264000)

---



### 18. [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews)
IXACT Contact is an easy-to-use real estate CRM that gives you all the tools you need to manage your contact information, keep in touch communications, active business, and online presence. All in a single, easy-to-use solution. With our unique marketing automation and content, IXACT Contact helps you become the real estate professional that past clients never forget and prospects choose to work with. Agents who use IXACT Contact see an average increase in their GCI of 55%.


**Average Rating:** 4.5/5.0
**Total Reviews:** 260
**How Do G2 Users Rate IXACT Contact Real Estate CRM?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10)
- **Lead Management:** 7.9/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.4/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind IXACT Contact Real Estate CRM?**

- **Seller:** [IXACT Contact Solutions](https://www.g2.com/sellers/ixact-contact-solutions)
- **HQ Location:** Toronto, Canada
- **LinkedIn® Page:** https://www.linkedin.com/company/464865/ (6 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate
- **Company Size:** 77% Small-Business, 18% Mid-Market


#### What Are IXACT Contact Real Estate CRM's Pros and Cons?

**Pros:**

- AI Integration (1 reviews)
- Client Communication (1 reviews)
- Contact Management (1 reviews)
- CRM Quality (1 reviews)
- Customer Support (1 reviews)



### What Do G2 Reviewers Say About IXACT Contact Real Estate CRM?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **seamless AI integration** of IXACT Contact, enhancing efficiency in managing contacts and tasks.
- Users love the **easy client communication** features of IXACT Contact, enhancing productivity and organization in managing contacts.
- Users love the **easy contact management** , simplifying tasks like follow-ups and tracking interactions efficiently.
- Users value the **ease of finding contacts and managing tasks** with IXACT Contact, enhancing their productivity and accountability.
- Users appreciate the **responsive customer support** of IXACT Contact, enhancing daily tasks and overall experience with the CRM.


#### What Are Recent G2 Reviews of IXACT Contact Real Estate CRM?

**"[Great CRM for Beginers and Pros!Great CRM for Beginers and Pros!"](https://www.g2.com/survey_responses/ixact-contact-review-941056)"**

**Rating:** 5.0/5.0 stars
*— Hugo  S.*

[Read full review](https://www.g2.com/survey_responses/ixact-contact-review-941056)

---

**"[Fantastic all in one CRM](https://www.g2.com/survey_responses/ixact-contact-real-estate-crm-review-8931619)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Real Estate*

[Read full review](https://www.g2.com/survey_responses/ixact-contact-real-estate-crm-review-8931619)

---


#### What Are G2 Users Discussing About IXACT Contact Real Estate CRM?

- [What is IXACT Contact Real Estate CRM used for?](https://www.g2.com/discussions/what-is-ixact-contact-real-estate-crm-used-for)
- [What is the best CRM system for real estate?](https://www.g2.com/discussions/what-is-the-best-crm-system-for-real-estate)
- [How do I cancel my subscription to Ixact?](https://www.g2.com/discussions/how-do-i-cancel-my-subscription-to-ixact)
- [What is CRM software in real estate?](https://www.g2.com/discussions/what-is-crm-software-in-real-estate) - 1 comment
- [What is Ixact contact?](https://www.g2.com/discussions/what-is-ixact-contact) - 1 comment

### 19. [CoStar Brokerage Applications](https://www.g2.com/products/costar-brokerage-applications/reviews)
CoStar Brokerage Applications is a suite of real estate applications that help manage brokerage applications, property CRM, and marketing functions.


**Average Rating:** 3.7/5.0
**Total Reviews:** 27
**How Do G2 Users Rate CoStar Brokerage Applications?**

- **Has the product been a good partner in doing business?:** 6.5/10 (Category avg: 8.7/10)
- **Lead Management:** 5.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 7.5/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind CoStar Brokerage Applications?**

- **Seller:** [CoStar Group](https://www.g2.com/sellers/costar-group)
- **Year Founded:** 1986
- **HQ Location:** Atlanta, US
- **Twitter:** @CoStarManager (214 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/costar-group/ (11,714 employees on LinkedIn®)
- **Ownership:** NASDAQ:CSGP

**Who Uses This Product?**
- **Top Industries:** Commercial Real Estate, Real Estate
- **Company Size:** 44% Mid-Market, 33% Small-Business



#### What Are Recent G2 Reviews of CoStar Brokerage Applications?

**"[CoStar is the Ultimate Brokerage Applications Software](https://www.g2.com/survey_responses/costar-brokerage-applications-review-5197041)"**

**Rating:** 5.0/5.0 stars
*— Joel T.*

[Read full review](https://www.g2.com/survey_responses/costar-brokerage-applications-review-5197041)

---

**"[Top Notch Information](https://www.g2.com/survey_responses/costar-brokerage-applications-review-2782632)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Real Estate*

[Read full review](https://www.g2.com/survey_responses/costar-brokerage-applications-review-2782632)

---


#### What Are G2 Users Discussing About CoStar Brokerage Applications?

- [What is CoStar Brokerage Applications used for?](https://www.g2.com/discussions/what-is-costar-brokerage-applications-used-for)

### 20. [MRI Property Management](https://www.g2.com/products/mri-property-management/reviews)
Unify all your leasing, property management, facilities, and finance operations with MRI’s AI-powered property management software. More than 45,000 clients worldwide trust MRI Software’s solutions – including our property management software - to run their properties and manage tenants, residents, and finances. Built for scale, layered with AI, and designed to give you complete control as your needs evolve, MRI’s flexible and adaptable platform meets the unique requirements of real estate business owners, operators, investors, and occupiers. MRI’s configurable property management software integrates with your other proptech solutions and simplifies workflows, data management, and operations, providing you the insights required to maximize revenue and innovate for the future. Unleash your data. Uncover insights. Unlimit your potential.


**Average Rating:** 4.1/5.0
**Total Reviews:** 181
**How Do G2 Users Rate MRI Property Management?**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.7/10)
- **Lead Management:** 4.6/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 5.8/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind MRI Property Management?**

- **Seller:** [MRI Software](https://www.g2.com/sellers/mri-software)
- **Company Website:** https://www.mrisoftware.com/
- **Year Founded:** 1971
- **HQ Location:** Solon, OH
- **Twitter:** @mrisoftware (2,773 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/751259/ (4,450 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Controller, Property Administrator
- **Top Industries:** Real Estate, Commercial Real Estate
- **Company Size:** 41% Small-Business, 39% Mid-Market


#### What Are MRI Property Management's Pros and Cons?

**Pros:**

- Ease of Use (42 reviews)
- Property Management (30 reviews)
- Reporting Features (24 reviews)
- Customer Support (23 reviews)
- Efficiency (22 reviews)

**Cons:**

- Missing Features (16 reviews)
- Poor Reporting (14 reviews)
- Poor Usability (14 reviews)
- Reporting Issues (12 reviews)
- Inadequate Reporting (10 reviews)


### What Do G2 Reviewers Say About MRI Property Management?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find MRI Property Management to be **easy to use** , appreciating its user-friendly interface and versatile reporting options.
- Users appreciate the **centralized tracking of commercial real estate** offered by MRI Property Management, enhancing efficiency and organization.
- Users value the **powerful reporting features** of MRI Property Management, enhancing data organization and trend analysis.
- Users commend the **excellent customer support** and reliable technology of MRI Property Management, enhancing their overall experience.
- Users appreciate the **efficiency** of MRI Property Management, enjoying quick processes and streamlined access to essential features.

**Cons:**

- Users express frustration over **missing features** , including invoice attachment and property statement limitations, complicating management tasks.
- Users struggle with **poor reporting** , citing difficulties in creating reports and lacking documentation for effective use.
- Users find the **poor usability** of MRI Property Management complicates functionality and hinders efficient report creation and management.
- Users find **reporting issues** significant, citing difficulties in generating necessary reports without extensive training.
- Users find the **inadequate reporting** capabilities frustrating, complicating tasks like user setup and report retrieval.

#### What Are Recent G2 Reviews of MRI Property Management?

**"[Adaptable and Highly Customisable for a Variety of Setups](https://www.g2.com/survey_responses/mri-property-management-review-13035646)"**

**Rating:** 4.0/5.0 stars
*— Alex N.*

[Read full review](https://www.g2.com/survey_responses/mri-property-management-review-13035646)

---

**"[MRI Property Management Review](https://www.g2.com/survey_responses/mri-property-management-review-11397297)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Real Estate*

[Read full review](https://www.g2.com/survey_responses/mri-property-management-review-11397297)

---


#### What Are G2 Users Discussing About MRI Property Management?

- [What is MDA property management System?](https://www.g2.com/discussions/what-is-mda-property-management-system)
- [How many customers does MRI software have?](https://www.g2.com/discussions/how-many-customers-does-mri-software-have)
- [What does property management software do?](https://www.g2.com/discussions/what-does-property-management-software-do)
- [What is MRI used for in property management?](https://www.g2.com/discussions/what-is-mri-used-for-in-property-management) - 1 comment

### 21. [ReferralMaker](https://www.g2.com/products/referralmaker/reviews)
Lead Generation in the Palm of Your Hand! Get organized once and for all, stay on top of admin and marketing. Referral Maker® CRM is your partner in business and productivity. All you have to do to reach your financial and business goals is: - Input your business and income goals. - Add your contacts and rank your relationships. - Get a personalized activity plan that is based on your input and goals. - Follow your daily activity plan to win the day. Our intuitive app puts your entire database on your mobile device, so you stay connected to the people who want to refer to you: - Access your contacts, calendar and daily action plan on the go. - Integrates with your phone's contact list so that you can make calls and send messages or videos\* right from the app. - Mapping technology lets you know who’s around so that you can Pop-By clients in the area.


**Average Rating:** 4.7/5.0
**Total Reviews:** 35
**How Do G2 Users Rate ReferralMaker?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Lead Management:** 8.8/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.5/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind ReferralMaker?**

- **Seller:** [Buffini & Company](https://www.g2.com/sellers/buffini-company)
- **Year Founded:** 1996
- **HQ Location:** Carlsbad, CA
- **Twitter:** @buffiniandco (8,944 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/162826/ (360 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Real Estate
- **Company Size:** 60% Small-Business, 17% Mid-Market



#### What Are Recent G2 Reviews of ReferralMaker?

**"[My Personal Experience with Referral Maker Pro](https://www.g2.com/survey_responses/referralmaker-review-4981281)"**

**Rating:** 5.0/5.0 stars
*— Thomas G.*

[Read full review](https://www.g2.com/survey_responses/referralmaker-review-4981281)

---

**"[Best software for the realtors on a go!](https://www.g2.com/survey_responses/referralmaker-review-6675982)"**

**Rating:** 5.0/5.0 stars
*— Alia  S.*

[Read full review](https://www.g2.com/survey_responses/referralmaker-review-6675982)

---


#### What Are G2 Users Discussing About ReferralMaker?

- [How much does Referral Maker cost?](https://www.g2.com/discussions/how-much-does-referral-maker-cost) - 1 comment
- [Is buffini CRM worth?](https://www.g2.com/discussions/is-buffini-crm-worth) - 1 comment
- [What CRM does Brian Buffini use?](https://www.g2.com/discussions/what-crm-does-brian-buffini-use) - 1 comment
- [How do you use a referral maker?](https://www.g2.com/discussions/how-do-you-use-a-referral-maker) - 2 comments

### 22. [PropFlo](https://www.g2.com/products/propflo/reviews)
PropFlo is an artificial intelligence-based Real Estate Customer Relationship Management Software. It provides real estate professionals with tools that help them to manage their business smoothly, enhance customer relationships tasks and manage sales activities. It ensures a smooth relationship with customers even after buying a property with the help of its post-sales feature that provides extended convenience and support. It provides tools for intelligent lead management, customer profiling, personalized customer conversations, and marketing automation. PropFlo uses AI capabilities to gather customer knowledge, understand them to generate conversation starters via appealing messages and provide engagement scores based on interaction timelines. It helps better understand customers, ensuring personalized messages and timely buyer interactions. Customer data can be imported via CSV file. Additional details like tags and comments can be added as filters for sorting and search functionalities for exploring customer data. It also enables customer communication through Email, SMS, and WhatsApp channels. PropFlo provides a transparent look into the real estate process and ensures property security until handover. It allows the creation of automated presales processes and market automation tasks like setting up integrated call centers, lead nurturing, and social integrations. It also comes with a reporting functionality that allows detailed report generation and access to informative dashboards.


**Average Rating:** 4.8/5.0
**Total Reviews:** 23
**How Do G2 Users Rate PropFlo?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Lead Management:** 9.4/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.1/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind PropFlo?**

- **Seller:** [PropFlo](https://www.g2.com/sellers/propflo)
- **Year Founded:** 2021
- **HQ Location:** Hyderabad, India
- **LinkedIn® Page:** https://www.linkedin.com/company/propflo-crm/ (18 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Real Estate
- **Company Size:** 74% Small-Business, 26% Mid-Market


#### What Are PropFlo's Pros and Cons?

**Pros:**

- AI Integration (2 reviews)
- Easy Setup (2 reviews)
- Integrations (2 reviews)
- Text Messaging (2 reviews)
- Customer Support (1 reviews)

**Cons:**

- Learning Curve (1 reviews)
- Technical Glitches (1 reviews)


### What Do G2 Reviewers Say About PropFlo?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find the **AI integration** of PropFlo valuable for managing leads and enhancing communication efficiently.
- Users love the **easy setup** of PropFlo, enabling seamless integration and simplified management of leads and tasks.
- Users appreciate the **seamless integrations** with Facebook and WhatsApp, enhancing lead and task management effortlessly.
- Users find the **ease of managing leads** through PropFlo's text messaging feature extremely beneficial for their operations.
- Users praise the **excellent customer support** of PropFlo, making implementation and management seamless and efficient.

**Cons:**

- Users experience a **confusing learning curve** due to frequent platform changes impacting usability and consistency.
- Users often experience **technical glitches** with PropFlo, leading to inconsistent performance and frustration.

#### What Are Recent G2 Reviews of PropFlo?

**"[Experience with PropFlo](https://www.g2.com/survey_responses/propflo-review-10054822)"**

**Rating:** 5.0/5.0 stars
*— Vishnuvardhan Reddy M.*

[Read full review](https://www.g2.com/survey_responses/propflo-review-10054822)

---

**"[Helpful CRM to manage Leads](https://www.g2.com/survey_responses/propflo-review-11217352)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Real Estate*

[Read full review](https://www.g2.com/survey_responses/propflo-review-11217352)

---



### 23. [Real Estate 7](https://www.g2.com/products/real-estate-7/reviews)
Contempo Themes creates innovative, responsive tools to help real estate professionals attract leads, automate workflows, and deliver exceptional user experiences. Based in San Diego, California, we empower agents and brokers with comprehensive solutions that drive success in today’s competitive digital landscape. Learn more at https://ContempoThemes.com Build Stunning Real Estate Websites - Real Estate 7 WordPress Theme: Our flagship product combines beautiful design, advanced functionality, and ease of use. Choose from 12 professionally designed templates for Elementor and customize effortlessly with 200+ Elementor blocks and pages. - Real Estate IDX Plugin: Covering 99% of all homes for sale, our IDX plugin offers MLS data from over 650 markets across all 50 states. With direct API integration, it delivers blazing-fast performance, seamless setup, and cohesively branded, dynamic listing pages that are fully SEO-indexable for better visibility and more leads. Compatible with any WordPress website. - Automated Home Valuations Plugin: Capture seller leads with our AI-powered valuation tool, which instantly generates property value estimates to position your business as a trusted resource. Compatible with any WordPress website. Automate Engagement and Lead Management - Conversational AI Chatbot: Engage customers 24/7 with an AI-powered chatbot. Trained on your business data, it answers questions, captures leads, and provides personalized support without manual effort. Compatible with any website platform. - Intuitive CRM: Simplify lead capture, qualification, and follow-ups with a CRM designed for ease of use, helping you close deals faster. Real Support. Real Experts. Our legendary support team, comprehensive documentation, and HD video tutorials ensure you have everything you need to succeed. Why Choose Contempo Themes? Whether building your first website or upgrading your digital presence, Contempo Themes is your partner in creating a thriving real estate business. From cutting-edge design to powerful automation tools, we provide the solutions you need to stay competitive, save time, and grow your business. You rely on technology to give you an edge in a competitive market, and we’re here to keep you ahead of the pack.


**Average Rating:** 5.0/5.0
**Total Reviews:** 42
**How Do G2 Users Rate Real Estate 7?**

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 8.7/10)
- **Lead Management:** 9.6/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.9/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 8.8/10 (Category avg: 10/10)

**Who Is the Company Behind Real Estate 7?**

- **Seller:** [Contempo Themes](https://www.g2.com/sellers/contempo-themes)
- **Year Founded:** 2001
- **HQ Location:** San Diego, US
- **Twitter:** @contempoinc (1,744 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/contempo-creative/about

**Who Uses This Product?**
- **Top Industries:** Real Estate
- **Company Size:** 98% Small-Business, 2% Mid-Market


#### What Are Real Estate 7's Pros and Cons?

**Pros:**

- Customer Support (6 reviews)
- Ease of Use (5 reviews)
- Design Aesthetics (3 reviews)
- Helpful (3 reviews)
- Features (2 reviews)

**Cons:**

- Learning Curve (2 reviews)
- Steep Learning Curve (1 reviews)


### What Do G2 Reviewers Say About Real Estate 7?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **fantastic customer support** of Real Estate 7 for its quick responses and helpful assistance.
- Users find Real Estate 7 to be **extremely easy to use** , making website creation simple and effective for beginners.
- Users love the **great design and ease of use** of Real Estate 7, appreciating its impressive layout and functionality.
- Users find Real Estate 7's **user-friendly resources** and customer service incredibly helpful, saving time and hassle.
- Users love the **fast loading times and user-friendly layout** of Real Estate 7, enhancing their listing presentations effectively.

**Cons:**

- Users face a **steep learning curve** with Real Estate 7, particularly without prior WordPress knowledge.
- Users express frustration with the **steep learning curve** of Real Estate 7, especially for those new to the platform.

#### What Are Recent G2 Reviews of Real Estate 7?

**"[Great All-in-One Solution with Outstanding Support at a Reasonable Price](https://www.g2.com/survey_responses/real-estate-7-review-12500642)"**

**Rating:** 4.5/5.0 stars
*— Scott Jackson - 43Elegance J.*

[Read full review](https://www.g2.com/survey_responses/real-estate-7-review-12500642)

---

**"[Great Support and a Clean, Modern UI That’s Easy to Start With](https://www.g2.com/survey_responses/real-estate-7-review-12473427)"**

**Rating:** 5.0/5.0 stars
*— Mikayla V.*

[Read full review](https://www.g2.com/survey_responses/real-estate-7-review-12473427)

---


#### What Are G2 Users Discussing About Real Estate 7?

- [Is Innago really free?](https://www.g2.com/discussions/real-estate-7-is-innago-really-free)
- [How much does monster GCI cost?](https://www.g2.com/discussions/how-much-does-monster-gci-cost)
- [What software do real estate companies use?](https://www.g2.com/discussions/what-software-do-real-estate-companies-use)
- [Which software is best for real estate?](https://www.g2.com/discussions/which-software-is-best-for-real-estate)

### 24. [Placester](https://www.g2.com/products/placester/reviews)
A real estate website you'll love creating. No code is necessary. On-demand assistants. Free 30-day Trial. Modern designs & world-class support. US market only. Types: Broker websites, team websites, agent websites, REALTOR® websites.


**Average Rating:** 3.5/5.0
**Total Reviews:** 82
**How Do G2 Users Rate Placester?**

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.7/10)
- **Lead Management:** 6.6/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 6.5/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Placester?**

- **Seller:** [Placester](https://www.g2.com/sellers/placester)
- **Year Founded:** 2011
- **HQ Location:** Boston, MA
- **Twitter:** @placester (8,534 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/556073/ (28 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate
- **Company Size:** 79% Small-Business, 14% Mid-Market



#### What Are Recent G2 Reviews of Placester?

**"[5-Star professionals and 5-Star service!!](https://www.g2.com/survey_responses/placester-review-7340663)"**

**Rating:** 5.0/5.0 stars
*— Gary S.*

[Read full review](https://www.g2.com/survey_responses/placester-review-7340663)

---

**"[Great Real Estate Website without the hassle](https://www.g2.com/survey_responses/placester-review-4655127)"**

**Rating:** 5.0/5.0 stars
*— Michelle R.*

[Read full review](https://www.g2.com/survey_responses/placester-review-4655127)

---


#### What Are G2 Users Discussing About Placester?

- [How has Placester supported your real estate marketing efforts, and what do you recommend for improvement?](https://www.g2.com/discussions/how-has-placester-supported-your-real-estate-marketing-efforts-and-what-do-you-recommend-for-improvement)
- [What is Placester used for?](https://www.g2.com/discussions/what-is-placester-used-for) - 1 comment

### 25. [Knock CRM](https://www.g2.com/products/knock-crm/reviews)
Knock is a CRM and performance management platform for residential property management leasing teams, marketers, regional managers, and leadership that harnesses best-in-class automation, integration, and data transparency tools to improve occupancy and drive renewal rates. A trusted and proven technology leader in the multifamily space, Knock is used by hundreds of the largest property management companies across the U.S. and Canada.


**Average Rating:** 4.9/5.0
**Total Reviews:** 47
**How Do G2 Users Rate Knock CRM?**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.7/10)
- **Lead Management:** 9.4/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.7/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Knock CRM?**

- **Seller:** [RealPage](https://www.g2.com/sellers/realpage)
- **Year Founded:** 1998
- **HQ Location:** Richardson, TX
- **Twitter:** @RealPage (9,148 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9956/ (9,103 employees on LinkedIn®)
- **Ownership:** NASDAQ: RP

**Who Uses This Product?**
- **Top Industries:** Real Estate, Marketing and Advertising
- **Company Size:** 52% Mid-Market, 29% Small-Business



#### What Are Recent G2 Reviews of Knock CRM?

**"[Knock has been a game changer for our sites, we have seen a lot more conversions since implementing.](https://www.g2.com/survey_responses/knock-crm-review-6747346)"**

**Rating:** 5.0/5.0 stars
*— Shelby M.*

[Read full review](https://www.g2.com/survey_responses/knock-crm-review-6747346)

---

**"[User friendly with easy to access data](https://www.g2.com/survey_responses/knock-crm-review-8460537)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Real Estate*

[Read full review](https://www.g2.com/survey_responses/knock-crm-review-8460537)

---


#### What Are G2 Users Discussing About Knock CRM?

- [What is Knock CRM used for?](https://www.g2.com/discussions/what-is-knock-crm-used-for)


## What Is Real Estate CRM Software?

[Real Estate Software](https://www.g2.com/categories/real-estate)

## What Software Categories Are Similar to Real Estate CRM Software?

- [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management)
- [Property Management Software](https://www.g2.com/categories/property-management)
- [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing)


---

## How Do You Choose the Right Real Estate CRM Software?

### What You Should Know About Real Estate CRM Software

### What is Real Estate CRM Software?

Real estate agents are constantly on the go and are always “on." They must attract new clients, maintain communication with existing clients, keep up to date on listings, track contracts and the existing sales pipeline, advertise their personal brand, maintain an active social media presence, and know how to leverage tech to keep in front of their competition and prospective clients. Real estate CRM software helps unify priorities and tasks, working in the best interest of the agent that uses the software.

Real estate CRM software is more than a glorified lead capturing, generating, and tracking tool. Real estate CRM software is a client, contract, and agent database specifically designed for the real estate industry. Real estate CRM software helps agents and businesses serve their clients better by centralizing and integrating all agent activities into a consolidated system. Real estate CRM software has the capability to automate workflows, analyze agent interactions and sales cycles, and optimize and track client correspondence. With a real estate CRM, real estate agents and brokers can be more efficient and productive with their time, as well as ensure improved, engaging personalization.

Key Benefits of Real Estate CRM Software

- Consolidates and organizes lead and contact information into a searchable database
- Automates workflows and time-consuming tasks
- Optimizes marketing automation efforts
- Tracks and reports on agent performance and business operations data
- Integrates with MLS systems and other relevant third-party software

### Why Use Real Estate CRM Software?

Aside from data centralization and workflow automation, real estate professionals leverage real estate CRM software for two significant reasons: to increase efficiency and improve client relationships.

**Efficiency —** Because real estate CRM software automatically collects client information and sets up reminders and notifications about milestones and notable events, real estate agents do not need to chase down that information. That kind of information is crucial to accurately personalize client correspondence, but it takes time to gather and analyze. Real estate CRM software automates menial, time-consuming tasks, allowing agents to respond quickly and deliberately.

**Strengthens client relationships —** Real estate CRM software allows agents to minimize unnecessary back and forth with a client about housing requirements by collecting and processing preferences and the like. During and after a closed deal, real estate CRM software tracks the behaviors and interactions of clients with agents, which help in predicting the feedback that an agent may receive from a satisfied or unsatisfied customer. Real estate CRM software also helps agents maintain a light, not bombarding, touch with follow-ups and can set referrals in motion.

### Who Uses Real Estate CRM Software?

**Real estate agents —** Real estate agents use real estate CRM software to better track their sales pipeline, contracts, and client correspondence. Agents benefit from the one-stop shop that a real estate CRM offers, reducing the myriad different software systems, physical repositories, and applications that they might previously have used to keep track of their activities and clients.

**Real estate investors —** Real estate investors can leverage real estate CRM’s data reporting and visualization functionality to present and model business data. Real estate CRM’s data consolidation capability helps investors see the number of deals won in a specific time period and the total value of all deals currently in the pipeline, while supporting the creation of long-term portfolio strategies.

**Mortgage lenders —** While [mortgage CRM software](https://www.g2.com/categories/mortgage-crm) does exist as a tailored solution for the lending industry, lenders can still leverage real estate CRM to manage contacts, aggregate documents, and prioritize tasks. While a real estate CRM cannot integrate as neatly with a loan origination system (LOS) like a mortgage CRM can, it is still a useful tool that can help consolidate information to improve client relationships and loan cycles.

### Kinds of Real Estate CRM Software

Real estate CRM software is further segmented into commercial, residential, rental, and condominium, as well as by price points. The needs and requirements of each type of real estate focus varies, as will the CRM solution that can best serve or adapt to business operations. However, the following segment will discuss the two different ways to deploy real estate CRM into a business.

**Cloud-based —** Web- or cloud-based real estate CRM software can either be bought on a subscription basis or as a one-time download. A cloud-based real estate CRM is helpful for real estate agents that are always on-the-go, enabling them to access or update listings or client information in real time. Cloud-based solutions can be more cost-effective than on-premises deployed CRMs.

**On-premises —** While on-premises real estate CRM software may be more expensive and require extra hardware or infrastructure updates, on-premises deployment promises security of client and business data.

### Real Estate CRM Software Features

Not all real estate CRMs are alike, considering that some are designed for residential versus commercial real estate and ownership versus rental real estate properties. However, some features are standard across all real estate CRMs.

**Contact management —** Contact management functionality offers the ability to segment and categorize contacts and leads by type of lead, referral status, history, and preferences. Usually these kinds of categorizations appear as filter fields or tags. The more flexible or customizable the fields are, the better for ease of use. A real estate CRM’s contact database should also be navigable, since the database will be the repository of any future interaction or communication.

**Listing management —** Whether a real estate CRM’s listing management means a seamless MLS synchronization or a customizable listing database, this is a crucial feature. What use is a centralized system of client, listing, and agent personas if it cannot provide a 360-degree overview of the prospective client? Listing management also touches upon document storage and management, as well as event or transaction tracking.

**Email management —** Email and e-newsletter templates help real estate agents send off to-the-point emails that still exude friendliness and thoughtfulness. A robust email management feature helps agents put together and send off proposals, participate in drip email campaigns, and take advantage of any extra features, like multiple language support.

**Mobile solution —** Specific to cloud- or web-based solutions, real estate CRMs that provide a mobile application or support mobile devices better suit the traveling lifestyle of a field agent.

### Trends Related to Real Estate CRM Software

Technology has disrupted the real estate sector, and businesses must keep up with the convenience factor of completely online real estate transactions.

**Emphasis on consumer experience —** Online listing marketplaces have changed the real estate experience. Now, prospective homeowners have already most likely begun their search online. It is up to real estate agents to provide a personalized, stellar consumer experience that rivals the convenience factor of shopping online. Nurturing relationships are key, and real estate CRM software makes that easier for real estate agents. Automated follow-ups, listing matches, SEO, and referral management help build the agent’s brand but also facilitate numerous consumer touch points that can turn into a closed deal.

**Data aggregation —** Data is crucial to the success of a real estate agency. Data about listings, client preferences, and the market all need to be collected and digested before being leveraged. Real estate CRM software has already allowed agents and brokers to better spend their time wielding such data, but now it looks like real-time interaction with the data is on the rise. Simply using a real estate CRM doesn’t wipe out the competition when it comes to better listings, but real-time data management can give agents a leg up regarding the management of client relationships.

**Automation —** Real estate CRM frees up agents’ time by automating menial tasks. That automation also reduces wasted time, working hard to deduplicate entered data and keeping listings and client information as up to date as possible. Real estate CRM is also good for tracking overall operations to identify any inefficiencies that keep agents from performing well. Now, artificial intelligence-powered automation can further optimize tasks like accurate segmentation, personalization, and organizational efficiency.

### Potential Issues with Real Estate CRM Software

**Inflexibility —** A solution that either lacks in customization options or flexibility to adapt to a business’ requirements will fail. The buyer should research just how customizable a set of features or dashboards are and try out the solution in a free trial to discover whether fields and displays can be easily edited, deleted, or added to.

**Lack of integration —** Investing in a single real estate CRM does not equal a dramatic overhaul of a real estate agency. The CRM will help, but simple integration to other real estate solutions is necessary for the business to succeed. No solution will integrate with every piece of real estate tech out there, so the buyer should keep in mind the generic and industry-specific systems that are already in place.

**Difficult learning curve —** Complete adoption of any software is desired, but that can only happen if the learning curve isn’t too steep or cumbersome. Humans are creatures of habit, and real estate agents are already stretched thin due to the enormous amount of multitasking that is expected of them. Software that isn’t intuitive, requires exhaustive training, or doesn’t come with easy-to-reach vendor support will fail.

**Expensive —**"You get what you pay for" is an adage that applies to real estate CRM software. The cheapest solution won’t be as effective in optimizing the duties and responsibilities of a real estate agent, but buyers must ask a vendor’s sales reps what is included in the price of the solution. Is vendor support an additional charge? What kind of infrastructure or hardware requirements does a solution require in order to work well?

### Software and Services Related to Real Estate CRM Software

Below are several solutions that can be used in conjunction with real estate CRM software or as alternatives to real estate CRM software, based on user needs:

**Mortgage CRM —** Mortgage lenders and brokers can use real estate CRM software to keep track of their clients and important documents. However, they are better served by turning to industry-specific [mortgage CRM software](https://www.g2.com/categories/mortgage-crm) to optimize business operations, since the latter understands the ins and outs of the lending industry.

**Real estate marketing —** [Real estate marketing software](https://www.g2.com/categories/real-estate-marketing) streamlines the advertising of a real estate professional’s services and properties, taking into consideration different channels and SEO strategies. Most real estate marketing software integrates neatly with real estate CRM software to better generate and capture leads from websites and other forms of digital presence.

**Brokerage management —** Any real estate professional can use real estate CRM, including brokers. A real estate CRM allows real estate agents and brokers to perform better and close deals more effectively by freeing up manual time spent on necessary but time-consuming tasks like sending follow-up emails and sifting through listings. Real estate CRM software usually integrates easily with [brokerage management software](https://www.g2.com/categories/brokerage-management) for a comprehensive real estate agency management solution.

**Real estate activities management —** [Real estate activities managment software](https://www.g2.com/categories/real-estate-activities-management) eases the tracking of a real estate professional’s sales, transactions, and other relevant performance metrics. Transaction management and contract management are common features of real estate activities management software, which can be made even more simple and streamlined via integration with a real estate CRM.

**Multiple listing service (MLS) listing —** Unlike generic CRMs, real estate CRMs are designed to parse through and collect listing information from [multiple listing service (MLS) listings](https://www.g2.com/categories/multiple-listing-service-mls-listing) to better match clients with their dream homes.

**Real estate investment management —** Real estate investors can use real estate CRM software to keep track of their clients and sync with any listing system. However, [real estate investment management software](https://www.g2.com/categories/real-estate-investment-management) goes one step further because it is designed to handle real estate investment-specific activities.

**CRM —** Real estate CRM is just one example of industry-specific [CRM software](https://www.g2.com/categories/crm). A real estate agency or business can use a general CRM to organize their contact databases and keep track of their sales cycles and transactions. Additionally, some general-purpose CRM vendors have begun to roll out industry-specific customizations.

**CRM all-in-one —** [CRM all-in-one software](https://www.g2.com/categories/crm-all-in-one) bundles together CRM and marketing automation functionality to fulfill the needs of small businesses. Real estate CRM goes beyond simple lead tracking and nurturing and focuses on optimizing and nurturing client relationships, and that includes providing marketing automation functionality for real estate professionals.