Compare Fluency and Semrush
At a Glance
Market Segments
Mid-Market (58.6% of reviews)
Small-Business (65.0% of reviews)
Entry-Level Pricing
No pricing available
$139.94 Per Month
Fluency
Star Rating
(260)4.4 out of 5
Market Segments
Mid-Market (58.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Fluency
Semrush
Star Rating
(3,375)4.5 out of 5
Market Segments
Small-Business (65.0% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Semrush excels in user-friendliness, with many praising its clean and intuitive interface. Users find it easy to navigate and appreciate the comprehensive range of features, such as backlink audits, which enhance their SEO efforts.
- Users say that Fluency offers a streamlined experience for managing multiple accounts, highlighting its effective budget management tools. The ability to automate budget processes and view key performance indicators in one place is particularly valued by users.
- According to verified reviews, Semrush stands out for its quick implementation process, with users noting that the onboarding experience is straightforward and efficient, allowing them to start utilizing the platform without a steep learning curve.
- Reviewers mention that while Fluency provides a solid setup experience, it may not match the extensive feature set of Semrush. Users appreciate Fluency's custom notifications and campaign management capabilities, but some feel it lacks the depth found in Semrush's offerings.
- G2 reviewers highlight that Semrush has a higher overall satisfaction score, reflecting its strong market presence and user base. With a significant number of recent reviews, users consistently express their contentment with the platform's performance and reliability.
- Users indicate that while Fluency has a strong focus on mid-market needs, Semrush's appeal to small businesses is evident, as many users from this segment report high satisfaction with its tailored features and support, making it a preferred choice for smaller teams.
Pricing
Entry-Level Pricing
Fluency
No pricing availableSemrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Fluency
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.5
214
8.8
2,664
Ease of Use
7.5
218
8.3
2,692
Ease of Setup
7.1
174
8.6
1,889
Ease of Admin
7.9
83
8.6
1,353
Quality of Support
9.1
200
8.5
2,336
Has the product been a good partner in doing business?
9.1
86
8.7
1,332
Product Direction (% positive)
9.5
211
8.8
2,570
Features by Category
Metrics
Not enough data
8.4
446
Not enough data
8.2
435
Not enough data
7.9
417
Not enough data
7.7
389
Not enough data
7.4
377
Not enough data
7.5
371
Not enough data
7.4
373
Not enough data
7.5
384
Not enough data
7.2
370
Reporting
Not enough data
8.0
427
Not enough data
8.2
419
Not enough data
7.8
401
Not enough data
7.7
399
Not enough data
7.9
395
Not enough data
7.6
374
Not enough data
8.1
411
Other
Not enough data
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
392
Not enough data
7.4
358
Not enough data
7.0
336
Not enough data
7.6
355
Agentic AI - Digital Analytics
Not enough data
6.6
45
Not enough data
7.3
46
Not enough data
6.9
45
Not enough data
6.9
43
Administration
Not enough data
7.7
369
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
397
Channel Functionality
6.7
17
Not enough data
Platform Interoperability
6.9
14
Not enough data
Agentic AI - Display Advertising
6.4
13
Not enough data
6.3
13
Not enough data
6.7
13
Not enough data
6.3
13
Not enough data
6.3
13
Not enough data
6.3
13
Not enough data
Campaign Management
8.3
102
9.0
97
8.1
98
8.7
95
8.0
95
8.6
95
8.5
102
8.6
88
8.2
96
8.6
89
8.3
91
8.5
91
7.9
91
8.5
87
8.1
90
8.4
89
8.7
102
8.3
88
7.5
91
8.5
92
7.6
90
8.4
90
7.2
88
8.0
86
7.3
88
8.3
88
Targeting
8.1
95
8.6
91
7.8
93
8.5
86
8.1
92
8.5
85
7.8
85
8.6
85
Platform
7.8
88
8.4
88
8.0
91
8.7
96
8.4
87
8.9
94
8.3
91
8.9
95
8.6
90
8.7
92
8.1
90
8.6
90
8.1
90
8.4
84
7.9
85
8.5
86
8.2
89
8.5
89
Campaign Management & Optimization
7.9
142
Not enough data
8.2
142
Not enough data
8.0
148
Not enough data
7.9
135
Not enough data
7.6
130
Not enough data
8.2
136
Not enough data
8.1
134
Not enough data
7.0
122
Not enough data
7.9
132
Not enough data
7.4
123
Not enough data
8.8
148
Not enough data
Analytics & Administration
8.1
134
Not enough data
7.5
132
Not enough data
7.9
142
Not enough data
Platform
8.1
132
Not enough data
8.4
136
Not enough data
8.2
139
Not enough data
8.5
134
Not enough data
8.4
144
Not enough data
8.7
140
Not enough data
8.5
137
Not enough data
8.0
122
Not enough data
Social Analytics
Not enough data
8.8(won by default)
295
Not enough data
8.5(won by default)
274
Not enough data
8.7(won by default)
281
Not enough data
8.2(won by default)
248
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
217
Not enough data
8.0(won by default)
213
Reports & Dashboards
Not enough data
8.4(won by default)
277
Not enough data
8.8(won by default)
286
Not enough data
8.7(won by default)
271
Not enough data
7.9(won by default)
210
Agentic AI - Social Media Analytics
Not enough data
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation Building
6.9
22
Not enough data
7.2
22
Not enough data
8.3
23
Not enough data
8.1
24
Not enough data
8.5
25
Not enough data
6.5
20
Not enough data
Bot Management & Execution
6.7
18
Not enough data
7.5
23
Not enough data
7.9
21
Not enough data
6.9
18
Not enough data
7.9
21
Not enough data
8.7
22
Not enough data
Intelligent Automation
6.9
18
Not enough data
7.7
23
Not enough data
7.0
19
Not enough data
Agentic AI - Robotic Process Automation (RPA)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
246
|
Verified
Not enough data
8.2
241
|
Verified
Not enough data
8.5
244
|
Verified
Not enough data
8.6
257
|
Verified
Performance
Not enough data
8.3
264
|
Verified
Not enough data
8.8
272
|
Verified
Local Search Optimization
Not enough data
8.9
608
|
Verified
Not enough data
8.4
555
|
Verified
Not enough data
8.4
529
|
Verified
Not enough data
8.3
537
|
Verified
Not enough data
7.8
520
|
Verified
Not enough data
8.8
587
|
Verified
Platform Basics
Not enough data
8.5
582
Not enough data
8.6
585
Agentic AI - Competitive Intelligence
Not enough data
6.9
76
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
536
Platform Content
Not enough data
7.3
473
Platform Reporting
Not enough data
8.0
548
Not enough data
8.3
556
Platform Basics
Not enough data
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Marketing Campaign Performance
Not enough data
8.5
82
Not enough data
8.7
83
Agentic AI - Marketing Calendar
Not enough data
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Other Features
Not enough data
8.3
108
Not enough data
8.8
94
SEO Auditing & Monitoring
Not enough data
8.7
1035
Not enough data
9.1
999
Not enough data
8.8
876
Not enough data
8.9
924
Agentic AI - SEO Tools
Not enough data
6.6
181
Not enough data
6.7
183
Not enough data
6.8
188
Not enough data
6.7
181
Not enough data
6.6
181
Not enough data
6.6
174
Not enough data
6.8
178
SEO Content & Rankings
Not enough data
8.2
1537
Not enough data
9.1
1721
Not enough data
8.9
1599
Not enough data
8.2
939
Not enough data
8.5
908
SEO Reporting
Not enough data
8.9
1680
Not enough data
8.6
1026
Not enough data
8.3
988
Not enough data
7.8
846
Generative AI
Not enough data
6.8
411
Not enough data
6.8
401
Content & Collaboration
Not enough data
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
167
Social Management
Not enough data
8.7
237
Not enough data
8.8
231
Not enough data
Feature Not Available
Not enough data
8.5
229
Not enough data
7.9
203
Not enough data
8.0
179
Not enough data
7.8
149
Agentic AI - Social Media Management
Not enough data
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Reporting
Not enough data
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
Not enough data
8.1
23
Not enough data
8.1
24
Platform Interoperability
8.3
21
Not enough data
Mobile Functionality
8.1
28
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
102
9.0
97
8.1
98
8.7
95
8.0
95
8.6
95
8.5
102
8.6
88
8.2
96
8.6
89
8.3
91
8.5
91
7.9
91
8.5
87
8.1
90
8.4
89
8.7
102
8.3
88
7.5
91
8.5
92
7.6
90
8.4
90
7.2
88
8.0
86
7.3
88
8.3
88
Targeting
8.1
95
8.6
91
7.8
93
8.5
86
8.1
92
8.5
85
7.8
85
8.6
85
Mobile
8.5
25
Not enough data
7.2
88
8.0
86
7.3
88
8.3
88
Platform
7.8
88
8.4
88
8.0
91
8.7
96
8.4
87
8.9
94
8.3
91
8.9
95
8.6
90
8.7
92
8.1
90
8.6
90
8.1
90
8.4
84
7.9
85
8.5
86
8.2
89
8.5
89
Platform Interoperability
7.8
76
8.4
80
Agentic AI - Social Media Advertising
6.8
19
7.3
5
6.2
19
7.7
5
6.6
19
6.7
5
6.4
19
6.0
5
6.3
19
6.3
5
6.7
20
6.3
5
Social Functionality
7.9
93
8.8
98
Campaign Management
8.3
102
9.0
97
8.1
98
8.7
95
8.0
95
8.6
95
8.5
102
8.6
88
8.2
96
8.6
89
8.3
91
8.5
91
7.9
91
8.5
87
8.1
90
8.4
89
8.7
102
8.3
88
7.5
91
8.5
92
7.6
90
8.4
90
7.2
88
8.0
86
7.3
88
8.3
88
Targeting
8.1
95
8.6
91
7.8
93
8.5
86
8.1
92
8.5
85
7.8
85
8.6
85
Platform
7.8
88
8.4
88
8.0
91
8.7
96
8.4
87
8.9
94
8.3
91
8.9
95
8.6
90
8.7
92
8.1
90
8.6
90
8.1
90
8.4
84
7.9
85
8.5
86
8.2
89
8.5
89
Grammar Tools
Not enough data
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Writing Support
Not enough data
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Software Availability
Not enough data
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
198
Not enough data
8.1
225
|
Verified
Not enough data
8.1
215
|
Verified
Not enough data
7.5
197
|
Verified
Not enough data
8.1
215
Segment Trending
Not enough data
8.6
248
|
Verified
Not enough data
8.1
234
|
Verified
Not enough data
8.3
242
|
Verified
Not enough data
7.3
202
Analysis
Not enough data
8.3
234
Not enough data
8.6
256
|
Verified
Not enough data
8.3
216
|
Verified
Platform
Not enough data
8.7
264
|
Verified
Not enough data
8.4
242
|
Verified
Not enough data
7.7
215
|
Verified
Not enough data
8.3
237
|
Verified
Not enough data
8.1
211
|
Verified
Not enough data
8.2
208
Agentic AI - Market Intelligence
Not enough data
7.2
34
Not enough data
6.8
33
Platform Basics
Not enough data
8.5
143
Not enough data
7.7
127
Not enough data
8.4
147
Platform Data
Not enough data
8.2
133
Not enough data
8.3
138
Not enough data
8.6
150
Not enough data
8.3
133
Agentic AI - Operational Risk Management
Not enough data
6.9
18
Planning
Not enough data
7.7
236
Publishing
Not enough data
7.7
238
Social Media
Not enough data
7.6
239
Planning
Not enough data
7.9
363
Generative AI
Not enough data
7.4
146
Not enough data
7.2
142
Not enough data
7.2
141
Not enough data
6.6
139
Not enough data
6.4
136
Agentic AI - Content Creation
Not enough data
7.2
48
Not enough data
7.0
48
Not enough data
7.2
48
Not enough data
7.1
48
Not enough data
7.2
49
Not enough data
7.3
48
Not enough data
7.2
48
AI Visibility & Tracking
Not enough data
7.9
77
Not enough data
8.0
89
Sentiment & Brand Analysis
Not enough data
7.9
70
Not enough data
6.3
58
Competitive Benchmarking
Not enough data
7.3
61
Not enough data
7.6
70
AI Content Optimization
Not enough data
7.7
65
Not enough data
7.8
69
Reporting & Alerts
Not enough data
6.8
60
Not enough data
7.7
72
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Search Visibility Optimization ToolsHide 16 FeaturesShow 16 Features
Not enough data
Not enough data
AI Content Structuring - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Retrieval Optimization - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow & Platform Integrations - AI Search Visibility Optimization tools
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
721
Agentic AI - Content Analytics
Not enough data
7.4
59
Not enough data
7.6
60
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Marketing Operations
Not enough data
7.7
393
|
Verified
Not enough data
8.4
418
|
Verified
Not enough data
8.0
403
|
Verified
Not enough data
8.0
382
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
396
|
Verified
Not enough data
8.6
436
|
Verified
Not enough data
7.7
365
|
Verified
Not enough data
8.0
380
|
Verified
Not enough data
8.2
407
|
Verified
Not enough data
7.9
357
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
59
Not enough data
7.6
60
Not enough data
7.1
59
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Fluency and Semrush are categorized as Social Media Advertising
Unique Categories
Fluency is categorized as Robotic Process Automation (RPA), Mobile Advertising, Paid Search Advertising, Cross-Channel Advertising, and Display Advertising
Semrush is categorized as Answer Engine Optimization (AEO), Paid Search Intelligence, Proofreading, Marketing Calendar, Competitive Intelligence, Content Creation, Local Listing Management, Local SEO, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, SEO Tools, Social Media Analytics, Social Media Suites, Social Media Management, Digital Analytics, and AI Search Visibility Optimization Tools
Reviews
Reviewers' Company Size
Fluency
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.1%
Automotive
27.9%
Real Estate
6.8%
Health, Wellness and Fitness
1.8%
Commercial Real Estate
1.8%
Other
7.7%
Marketing and Advertising
29.5%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.7%
Internet
3.7%
Other
46.3%
Alternatives
Discussions
Fluency has no discussions with answers
What is Semrush used for?
4 Comments
KS
It is an all-in-one software that helps marketers get insights from the data and helps in doing keyword research, content marketing, and campaign management.Read more
Does SEMrush have a free plan?
3 Comments
BB
Yes they have a free plan where you can add 1 website.Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
