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At a Glance
Market Segments
Mid-Market (56.9% of reviews)
Small-Business (77.2% of reviews)
Entry-Level Pricing
No pricing available
Starting at $209.00 Per Month
Fluency
Star Rating
(194)4.4 out of 5
Market Segments
Mid-Market (56.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about FluencyOptmyzr
Star Rating
(121)4.6 out of 5
Market Segments
Small-Business (77.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $209.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optmyzr excels in Ease of Use with a score of 8.5, making it more user-friendly compared to Fluency's score of 7.8. Reviewers mention that the intuitive interface allows for quicker navigation and less time spent on training.
- Reviewers mention that Optmyzr's Campaign Dashboard is highly praised, scoring 9.2, while Fluency's dashboard received a lower score of 8.3. Users say that the comprehensive view of campaign performance in Optmyzr helps them make informed decisions faster.
- G2 users highlight Optmyzr's superior Budget Execution & Monitoring capabilities, scoring 9.0 compared to Fluency's 9.2. However, users on G2 report that Fluency's budget pacing features are more robust, allowing for better control over ad spend.
- Users report that Optmyzr's Ad Creation and Editing features, with a score of 8.5, are slightly less effective than Fluency's 8.8. Reviewers mention that Fluency offers more advanced editing tools that enhance creative flexibility.
- Reviewers mention that Optmyzr's Quality of Support is exceptional, scoring 9.6, which is on par with Fluency's 9.7. Users say that both platforms provide timely and helpful customer service, but Optmyzr's support team is noted for going the extra mile.
- Users on G2 report that Optmyzr's Automation Building features, particularly the Custom Automation score of 8.4, are more flexible than Fluency's offerings. However, Fluency's Pre-Built Templates score of 8.5 is noted for saving time in campaign setup.
Pricing
Entry-Level Pricing
Fluency
No pricing availableOptmyzr
Essential
Starting at $209.00
Per Month
Essentials is perfect for small teams or in-house marketers who want powerful PPC tools without the agency-level complexity. Get all the core features you need to audit, optimize, and report with ease.
- Keyword, Search Query, Ad Optimizations
- PMax Optimizations and Insights
- Account Audits and Performance Reports
Free Trial
Fluency
Free Trial is available
Optmyzr
Free Trial is available
Ratings
Meets Requirements
8.5
179
9.0
93
Ease of Use
7.5
183
8.5
93
Ease of Setup
7.1
142
8.8
65
Ease of Admin
8.0
76
9.1
65
Quality of Support
9.1
170
9.6
93
Has the product been a good partner in doing business?
9.1
79
9.6
65
Product Direction (% positive)
9.7
180
9.5
93
Features by Category
Channel Functionality
6.9
18
Not enough data
Platform Interoperability
7.1
15
Not enough data
Agentic AI - Display Advertising
6.7
14
Not enough data
6.5
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
6.5
14
Not enough data
6.5
14
Not enough data
Campaign Management
8.3
95
9.2
46
8.0
95
9.4
43
8.0
95
8.4
28
8.4
95
9.0
35
8.1
94
8.7
23
8.4
92
9.4
17
8.0
92
8.3
13
8.1
90
8.4
16
8.6
94
9.2
35
7.5
92
8.7
37
7.6
91
7.8
12
7.3
89
8.0
9
7.3
89
8.7
10
Targeting
8.1
94
8.8
37
7.8
94
8.5
25
8.1
92
9.2
36
7.8
86
8.6
23
Platform
7.8
88
8.3
20
8.0
89
8.7
42
8.4
88
9.2
41
8.3
90
9.4
44
8.6
90
9.3
34
8.1
89
9.2
37
8.1
90
9.4
37
7.9
86
9.1
24
8.3
88
9.2
36
Campaign Management & Optimization
7.9
143
8.9
68
8.2
142
8.8
63
8.1
143
8.5
66
8.0
134
7.4
36
7.6
131
8.0
51
8.2
137
8.3
51
8.2
134
8.9
67
7.0
123
6.0
33
8.0
132
7.5
46
7.5
124
8.7
41
8.7
137
9.0
63
Analytics & Administration
8.1
134
8.9
58
7.6
133
7.7
43
7.9
135
8.7
64
Platform
8.2
131
8.3
32
8.4
135
8.8
64
8.3
133
8.6
62
8.5
135
8.9
61
8.5
136
9.2
71
8.7
134
8.9
57
8.5
132
9.0
62
8.0
123
8.5
32
Automation Building
6.9
22
Not enough data
7.2
22
Not enough data
8.3
23
Not enough data
8.1
24
Not enough data
8.5
25
Not enough data
6.5
20
Not enough data
Bot Management & Execution
6.7
18
Not enough data
7.5
23
Not enough data
7.9
21
Not enough data
6.9
18
Not enough data
7.9
21
Not enough data
8.7
22
Not enough data
Intelligent Automation
6.9
18
Not enough data
7.7
23
Not enough data
7.0
19
Not enough data
Agentic AI - Robotic Process Automation (RPA)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
8.3
21
8.0
9
Mobile Functionality
8.1
28
8.8
29
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
95
9.2
46
8.0
95
9.4
43
8.0
95
8.4
28
8.4
95
9.0
35
8.1
94
8.7
23
8.4
92
9.4
17
8.0
92
8.3
13
8.1
90
8.4
16
8.6
94
9.2
35
7.5
92
8.7
37
7.6
91
7.8
12
7.3
89
8.0
9
7.3
89
8.7
10
Targeting
8.1
94
8.8
37
7.8
94
8.5
25
8.1
92
9.2
36
7.8
86
8.6
23
Mobile
8.5
25
8.6
16
7.3
89
8.0
9
7.3
89
8.7
10
Platform
7.8
88
8.3
20
8.0
89
8.7
42
8.4
88
9.2
41
8.3
90
9.4
44
8.6
90
9.3
34
8.1
89
9.2
37
8.1
90
9.4
37
7.9
86
9.1
24
8.3
88
9.2
36
Platform Interoperability
7.9(won by default)
77
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
20
Not enough data
6.4(won by default)
20
Not enough data
6.7(won by default)
20
Not enough data
6.6(won by default)
20
Not enough data
6.5(won by default)
20
Not enough data
6.8(won by default)
21
Not enough data
Social Functionality
7.9(won by default)
93
Not enough data
Campaign Management
8.3
95
9.2(won by 0.9)
46
8.0
95
9.4(won by 1.4)
43
8.0
95
8.4(won by 0.4)
28
8.4
95
9.0(won by 0.6)
35
8.1
94
8.7(won by 0.6)
23
8.4
92
9.4(won by 1.0)
17
8.0
92
8.3(won by 0.3)
13
8.1
90
8.4(won by 0.3)
16
8.6
94
9.2(won by 0.6)
35
7.5
92
8.7(won by 1.2)
37
7.6
91
7.8(won by 0.2)
12
7.3
89
8.0(won by 0.7)
9
7.3
89
8.7(won by 1.4)
10
Targeting
8.1
94
8.8(won by 0.7)
37
7.8
94
8.5(won by 0.7)
25
8.1
92
9.2(won by 1.1)
36
7.8
86
8.6(won by 0.8)
23
Platform
7.8
88
8.3(won by 0.5)
20
8.0
89
8.7(won by 0.7)
42
8.4
88
9.2(won by 0.8)
41
8.3
90
9.4(won by 1.1)
44
8.6
90
9.3(won by 0.7)
34
8.1
89
9.2(won by 1.1)
37
8.1
90
9.4(won by 1.3)
37
7.9
86
9.1(won by 1.2)
24
8.3
88
9.2(won by 0.9)
36
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Fluency and Optmyzr are categorized as Mobile Advertising and Paid Search Advertising
Unique Categories
Fluency is categorized as Social Media Advertising, Robotic Process Automation (RPA), Cross-Channel Advertising, and Display Advertising
Optmyzr has no unique categories
Reviews
Reviewers' Company Size
Fluency
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optmyzr
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
53.2%
Automotive
27.1%
Real Estate
7.4%
Commercial Real Estate
2.1%
Online Media
1.6%
Other
8.5%
Marketing and Advertising
64.9%
Automotive
6.1%
Retail
2.6%
Computer Software
2.6%
Oil & Energy
1.8%
Other
21.9%
Discussions
Fluency has no discussions with answers
How can I better learn to use the Rule Enginge?
2 Comments
GT
Hi Eric! We'll reach out and set up a training session to walk you through the Rule Engine. You can also look at some of the resources we have here:...Read more
How come I often get no results in the rule enige?
1 Comment
MG
Hey Martijn, this could be because the filters on metrics performance might be on the higher side. Try running on a longer date range or lowering the...Read more
Optmyzr has no more discussions with answers
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