Link copied to clipboard

# Flaticon vs Shutterstock Comparison - What are their main differences?

Share
[
Export
](/compare/flaticon/shutterstock-shutterstock/export.csv)

FlaticonShutterstock[+ Add Product](#)

Reviews

**Flaticon** [

4.7/5(98)

](https://www.g2.com/products/flaticon/reviews#reviews)

**Shutterstock** [

4.4/5(655)

](https://www.g2.com/products/shutterstock-shutterstock/reviews#reviews)

Pricing

**Flaticon**
 **€0.00** 1 User · Free Plan

**Shutterstock**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Flaticon**
3 monthsFaster

Based on 8 responses

**Shutterstock**
5 months

Based on 58 responses

Return on Investment

**Flaticon**
Not enough reviews yet

**Shutterstock**
13 months

Based on 56 responses

Perceived Cost

**Flaticon**
$$$$$

**Shutterstock**
$$$$$

Average Discount

**Flaticon**
Not enough reviews yet

**Shutterstock**
9%

Pros & Cons

**Flaticon**
[
Ease of Use (4)
](https://www.g2.com/products/flaticon/reviews?filters%5Bsentiment_snippet%5D=2345119&qs=pros-and-cons#reviews)[
Selection Variety (3)
](https://www.g2.com/products/flaticon/reviews?filters%5Bsentiment_snippet%5D=2345111&qs=pros-and-cons#reviews)[
Cost (1)
](https://www.g2.com/products/flaticon/reviews?filters%5Bsentiment_snippet%5D=2490909&qs=pros-and-cons#reviews)[
Financial Constraints (1)
](https://www.g2.com/products/flaticon/reviews?filters%5Bsentiment_snippet%5D=2491003&qs=pros-and-cons#reviews)

**Shutterstock**
[
Images (50)
](https://www.g2.com/products/shutterstock-shutterstock/reviews?filters%5Bsentiment_snippet%5D=1919311&qs=pros-and-cons#reviews)[
Quality (36)
](https://www.g2.com/products/shutterstock-shutterstock/reviews?filters%5Bsentiment_snippet%5D=1919404&qs=pros-and-cons#reviews)[
Expensive (31)
](https://www.g2.com/products/shutterstock-shutterstock/reviews?filters%5Bsentiment_snippet%5D=1917668&qs=pros-and-cons#reviews)[
Cost (18)
](https://www.g2.com/products/shutterstock-shutterstock/reviews?filters%5Bsentiment_snippet%5D=1918587&qs=pros-and-cons#reviews)

Integrations

**Flaticon**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7fe3ac866a6ee2c8e79ddc61b45ae7d2/adobe-illustrator.png "Product Avatar Image")

Illustrator

](https://www.g2.com/products/adobe-illustrator/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d6021e1f6253f85ed0eb22a67eb101b/adobe-photoshop.png "Product Avatar Image")

Photoshop

](https://www.g2.com/products/adobe-photoshop/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_77d7429c23569c5165fdc429d10c2644/canva.png "Product Avatar Image")

Canva

](https://www.g2.com/products/canva/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3f8dfbd36c438447b2cb20b9565f2afd/figma.jpg "Product Avatar Image")

Figma

](https://www.g2.com/products/figma/reviews)[
View all
](https://www.g2.com/products/flaticon/integrations)

**Shutterstock**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d6021e1f6253f85ed0eb22a67eb101b/adobe-photoshop.png "Product Avatar Image")

Photoshop

](https://www.g2.com/products/adobe-photoshop/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7777b3dffcf633e3b8b328a0f135c7c5/adobe-premiere-pro.png "Product Avatar Image")

Premiere Pro

](https://www.g2.com/products/adobe-premiere-pro/reviews)[
View all
](https://www.g2.com/products/shutterstock-shutterstock/integrations)

Screenshots

**Flaticon**
No screenshot available

**Shutterstock**
 ![Shutterstock screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1297768/Shutterstock-Editorial.png)

Ratings

Meets Requirements

**Flaticon**

9.4

9.473

**Shutterstock**

8.9

8.9521

Ease of Use

**Flaticon**

9.5

9.574

**Shutterstock**

9.1

9.1525

Ease of Setup

**Flaticon**

9.7

9.715

**Shutterstock**

9.1

9.1172

Ease of Admin

**Flaticon**

9.7

9.710

**Shutterstock**

9.0

9.0123

Quality of Support

**Flaticon**

8.8

8.853

**Shutterstock**

8.4

8.4432

Has the product been a good partner in doing business?

**Flaticon**

8.9

8.99

**Shutterstock**

8.7

8.7125

Product Direction (% positive)

**Flaticon**

9.3

9.371

**Shutterstock**

8.0

8.0506

Features

Stock Footage[Hide 7 FeaturesShow 7 Features](javascript:void(0);)

Not enough data

7.8

226

Pricing

Free Footage

Not enough data

6.7(won by default)

145

Pay Per Image

Not enough data

7.5(won by default)

156

Subscription

Not enough data

8.0(won by default)

172

Media

Animation

Not enough data

7.7(won by default)

120

4K High Definition

Not enough data

8.5(won by default)

154

360/VR

Not enough data

Feature Not Available

Agentic AI - Stock Footage

Cross-system Integration

Not enough data

7.9(won by default)

36

Stock Music[Hide 6 FeaturesShow 6 Features](javascript:void(0);)

Not enough data

8.7

112

Media

Sounds Effects

Not enough data

8.4(won by default)

77

Genre Tagging

Not enough data

8.4(won by default)

76

Pricing

Royalty Free

Not enough data

8.4(won by default)

84

Pay Per Track

Not enough data

8.0(won by default)

66

Subscription

Not enough data

8.3(won by default)

75

Agentic AI - Stock Music

Cross-system Integration

Not enough data

8.3(won by default)

27

User Insights

Reviewers' Company Size

[![Flaticon](https://images.g2crowd.com/uploads/product/hd_favicon/eeaa0386e3be66da2933dc75f22e1f22/flaticon.svg "Flaticon")](https://www.g2.com/products/flaticon/reviews)

Flaticon

Small-Business(50 or fewer emp.)

69.8%

Mid-Market(51-1000 emp.)

27.1%

Enterprise(\> 1000 emp.)

3.1%

[![Shutterstock](https://images.g2crowd.com/uploads/product/hd_favicon/19dd39b419f93df66c0f7f5549667c3b/shutterstock-shutterstock.svg "Shutterstock")](https://www.g2.com/products/shutterstock-shutterstock/reviews)

Shutterstock

Small-Business(50 or fewer emp.)

62.2%

Mid-Market(51-1000 emp.)

30.3%

Enterprise(\> 1000 emp.)

7.5%

Small-Business

(50 or fewer emp.)

69.8%

62.2%

Mid-Market

(51-1000 emp.)

27.1%

30.3%

Enterprise

(\> 1000 emp.)

3.1%

7.5%

Reviewers' Industry

[![Flaticon](https://images.g2crowd.com/uploads/product/hd_favicon/eeaa0386e3be66da2933dc75f22e1f22/flaticon.svg "Flaticon")](https://www.g2.com/products/flaticon/reviews)
Flaticon

Design

14.6%

Marketing and Advertising

12.5%

Information Technology and Services

12.5%

Graphic Design

11.5%

Computer Software

5.2%

Other

43.8%

[![Shutterstock](https://images.g2crowd.com/uploads/product/hd_favicon/19dd39b419f93df66c0f7f5549667c3b/shutterstock-shutterstock.svg "Shutterstock")](https://www.g2.com/products/shutterstock-shutterstock/reviews)
Shutterstock

Marketing and Advertising

18.3%

Graphic Design

9.1%

Design

6.3%

Computer Software

4.9%

Information Technology and Services

4.9%

Other

56.6%

FAQs

## Flaticon vs Shutterstock FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between Shutterstock vs Flaticon?

Shutterstock and Flaticon differ most clearly in their focus, with Shutterstock excelling in stock photos and videos, while Flaticon specializes in icons and vector graphics, and Flaticon leads on user satisfaction scores.

| [Shutterstock](https://www.g2.com/products/shutterstock-shutterstock/reviews) | [Flaticon](https://www.g2.com/products/flaticon/reviews) |
| --- | --- |
| 4.4/5 (656 reviews) | 4.7/5 (99 reviews) |
| Small-Business | Small-Business |
| 9.1 | 9.7 |
| 8.4 | 8.8 |
| Images (49 all-time mentions) | Ease of Use (4 all-time mentions) |

### How do the pricing models of Shutterstock and Flaticon compare?

Flaticon is considered the stronger value by reviewers, with a higher satisfaction score on price and cost-related dimensions.

- **Shutterstock:** In recent reviews, many cite high costs and pricing issues as a drawback, especially for frequent or large-scale use.
- **Flaticon:** Reviewers highlight the affordability of the premium version and appreciate the value, though some mention limitations for free users.
- **Switching-reason:** Several reviewers mention switching from Shutterstock to alternatives due to price hikes and restrictive subscription policies.

### What are the best alternatives to Shutterstock and Flaticon?

The top 3 alternatives to Shutterstock and Flaticon are Storyblocks, iStock, and Vecteezy.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Shutterstock](https://www.g2.com/products/shutterstock-shutterstock/reviews) | 4.4/5 (656 reviews) | Small-Business | Pricing can be high for frequent use | Massive, high-quality image and video library |
| [Flaticon](https://www.g2.com/products/flaticon/reviews) | 4.7/5 (99 reviews) | Small-Business | Premium version is very affordable | Extensive icon library and ease of use |
| [Storyblocks](https://www.g2.com/products/storyblocks/reviews) | 4.6/5 (429 reviews) | Small-Business | — | Large variety of stock media for creative projects |
| [iStock](https://www.g2.com/products/getty-images-istock/reviews) | 3.5/5 (117 reviews) | Small-Business | — | Wide selection of stock images |
| [Vecteezy](https://www.g2.com/products/vecteezy/reviews) | 4.7/5 (8592 reviews) | Small-Business | — | Extensive vector and photo library |

### Which Stock Photos features should I prioritize when comparing Shutterstock and Flaticon?

Buyers should prioritize content variety, ease of use, integration options, pricing satisfaction, and support quality when comparing Shutterstock and Flaticon.

- **Content Variety:** Shutterstock: Images (49 all-time mentions), Video Availability (36); Flaticon: Selection Variety (3), Vector Files (1)
- **Ease of Use:** Shutterstock: 9.1; Flaticon: 9.6
- **Integration Options:** Flaticon: Figma (4), Adobe Illustrator (2), Adobe Photoshop (2); Shutterstock: Integration options mentioned but not quantified
- **Pricing Satisfaction:** Shutterstock: Expensive (31 all-time mentions), Cost (18); Flaticon: Premium version is very affordable (recent reviews)
- **Support Quality:** Shutterstock: 8.4; Flaticon: 8.8

### What are the pros and cons of Shutterstock vs Flaticon?

Shutterstock's headline strength is its massive, high-quality content library, while Flaticon stands out for ease of use and icon variety.

- **Shutterstock strengths:** Images (49 all-time mentions), Quality (36), Video Availability (36), Collection Size (22), Easy Search (28)
- **Shutterstock trade-offs:** Expensive (31), Cost (18), Pricing Issues (11), Repetitive content (12)
- **Flaticon strengths:** Ease of Use (4), Selection Variety (3), Content Quality (2), Easy Search (2), Free Downloads (recent reviews)
- **Flaticon trade-offs:** Cost (1), High Premium Cost (1), Limited Selection (1), Pro Cost (1)

### Is Shutterstock or Flaticon better for small businesses?

Flaticon is the better fit for small businesses, with higher satisfaction scores and positive small-business reviewer sentiment.

- **Shutterstock:** Largest segment is Small-Business; reviewers note high costs and restrictive subscription policies as challenges for small teams.
- **Flaticon:** Largest segment is Small-Business; reviewers consistently highlight affordability, ease of use, and value for small business needs.

### Which Stock Photos platform has better integrations?

Flaticon is favored for integrations, with more reviewer-cited third-party tool connections.

- **Shutterstock:** Integration options are mentioned in recent reviews, but no specific third-party tools are cited with publishable counts.
- **Flaticon:** Figma (4), Adobe Illustrator (2), Adobe Photoshop (2) are cited as integrated tools in reviewer feedback.

### How do Shutterstock and Flaticon compare on customer support?

Flaticon and Shutterstock are near parity on Quality of Support, with Flaticon scoring 8.8 and Shutterstock 8.4, a difference below the materiality threshold.

- **Shutterstock:** Reviewers describe support as generally responsive but note occasional delays and dissatisfaction with billing or cancellation issues.
- **Flaticon:** Reviewers report straightforward experiences, with some highlighting ease of use and minimal need for support, and others noting positive interactions when support was required.

### Which is easier to implement, Shutterstock or Flaticon?

Flaticon leads on Ease of Setup, scoring 9.7 versus Shutterstock's 9.1, a difference above the materiality threshold.

- **Shutterstock:** Reviewers describe setup as simple and quick, with most reporting no significant barriers to implementation.
- **Flaticon:** Reviewers consistently highlight very easy setup and immediate usability, with many noting no training or onboarding required.

### Which product has better Subscription?

Flaticon is favored for Subscription, with higher satisfaction scores and positive reviewer sentiment.

- **Shutterstock:** Subscription is the most frequently mentioned feature; reviewers cite restrictive cancellation policies and high costs as trade-offs.
- **Flaticon:** Subscription is the most frequently mentioned feature; reviewers highlight affordable premium plans and flexible access to resources.

Alternatives

**Flaticon Alternatives**

 ![Vecteezy](https://images.g2crowd.com/uploads/product/hd_favicon/c09fcde10f2fcbf011dbe92edadac585/vecteezy.svg "Vecteezy")

[
Vecteezy
](/products/vecteezy/reviews)

 ![Flickr](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_720e727d7c9fad3d39ef7c8a9334b421/flickr.png "Flickr")

[
Flickr
](/products/flickr/reviews)

 ![Storyblocks](https://images.g2crowd.com/uploads/product/hd_favicon/9a53858b24c39c32d87876ded80439b1/storyblocks.svg "Storyblocks")

[
Storyblocks
](/products/storyblocks/reviews)

 ![Dreamstime](https://images.g2crowd.com/uploads/product/hd_favicon/7bba4fac527d844793c3c749b04e640c/dreamstime.svg "Dreamstime")

[
Dreamstime
](/products/dreamstime/reviews)

**Shutterstock Alternatives**

 ![Storyblocks](https://images.g2crowd.com/uploads/product/hd_favicon/9a53858b24c39c32d87876ded80439b1/storyblocks.svg "Storyblocks")

[
Storyblocks
](/products/storyblocks/reviews)

 ![iStock](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_866db67bfdbf973da16c24dd7965b41b/getty-images-istock.jpg "iStock")

[
iStock
](/products/getty-images-istock/reviews)

 ![123RF](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0e3009cc93667a83e5d6ce3ff3319598/123rf.jpg "123RF")

[
123RF
](/products/123rf/reviews)

 ![Vecteezy](https://images.g2crowd.com/uploads/product/hd_favicon/c09fcde10f2fcbf011dbe92edadac585/vecteezy.svg "Vecteezy")

[
Vecteezy
](/products/vecteezy/reviews)