# Flame Analytics vs Purple Comparison | | Flame Analytics | Purple | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.1 out of 5 | | **Total Reviews** | 81 | 39 | | **Largest Market Segment** | Small-Business (65.3% of reviews) | Mid-Market (46.9% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Flame Analytics Pros: - Analytics (2 reviews) - Data Analytics (2 reviews) Cons: - Expensive (2 reviews) - Difficult Learning (1 reviews) ### Purple Pros: - Efficiency (4 reviews) - Customer Support (3 reviews) Cons: - Complex Usability (1 reviews) - Difficult Learning (1 reviews) --- ## Ratings Comparison | Rating | Flame Analytics | Purple | |---|---|---| | **Meets Requirements** | 9.2 (54 reviews) | 8.8 (28 reviews) | | **Ease of Use** | 9.2 (55 reviews) | 8.0 (27 reviews) | | **Ease of Setup** | 9.1 (22 reviews) | 7.7 (25 reviews) | | **Ease of Admin** | 9.4 (22 reviews) | 7.8 (25 reviews) | | **Quality of Support** | 9.3 (54 reviews) | 8.1 (27 reviews) | | **Has the product been a good partner in doing business?** | 9.8 (21 reviews) | 8.4 (25 reviews) | | **Product Direction (% positive)** | 9.1 (50 reviews) | 7.8 (26 reviews) | --- ## Pricing ### Flame Analytics #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Purple #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### Email Marketing | Product | Score | Reviews | |---|---|---| | **Flame Analytics** | 9.3/10 | 20 | | **Purple** | N/A | N/A | #### Email Marketing | Feature | Flame Analytics | Purple | |---|---|---| | **Email and Mobile Preview** | 9.5 (14 reviews) | Not enough data | | **Manage Email Lists** | 9.1 (13 reviews) | Not enough data | | **High-Volume Sending** | 9.3 (12 reviews) | Not enough data | | **Building and Personalizing Emails** | 9.4 (14 reviews) | Not enough data | | **Sending Outbound Emails** | 9.8 (14 reviews) | Not enough data | | **Manage Email Deliverability** | 9.2 (13 reviews) | Not enough data | | **Automated Email Responses** | 9.1 (13 reviews) | Not enough data | | **Multi-user Account** | 9.0 (13 reviews) | Not enough data | | **Surveys** | 9.4 (13 reviews) | Not enough data | #### Reporting & Analytics | Feature | Flame Analytics | Purple | |---|---|---| | **A/B Testing** | 9.2 (12 reviews) | Not enough data | | **Basic Reporting** | 9.2 (14 reviews) | Not enough data | #### Generative AI | Feature | Flame Analytics | Purple | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | #### Agentic AI - Email Marketing | Feature | Flame Analytics | Purple | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | #### Integration | Feature | Flame Analytics | Purple | |---|---|---| | **Data Import & Export Tools** | 9.0 (14 reviews) | Not enough data | | **Integration APIs** | 9.0 (12 reviews) | Not enough data | | **Breadth of Partner Applications** | 9.3 (10 reviews) | Not enough data | | **CRM Integration** | 9.4 (11 reviews) | Not enough data | | **Social Media Integration** | 9.7 (11 reviews) | Not enough data | | **E-Commerce Integration** | 8.9 (12 reviews) | Not enough data | ### Location-Based Marketing | Product | Score | Reviews | |---|---|---| | **Flame Analytics** | 9.3/10 | 22 | | **Purple** | N/A | N/A | #### Administration | Feature | Flame Analytics | Purple | |---|---|---| | **Integration** | 9.3 (15 reviews) | Not enough data | | **Geofencing** | 9.1 (17 reviews) | Not enough data | | **Wi-Fi Marketing** | 9.3 (15 reviews) | Not enough data | | **Beacons** | 9.2 (14 reviews) | Not enough data | | **IP Geolocation** | 9.6 (15 reviews) | Not enough data | #### Agentic AI - Location-Based Marketing Features | Feature | Flame Analytics | Purple | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | #### Marketing | Feature | Flame Analytics | Purple | |---|---|---| | **Geolocation** | 9.3 (18 reviews) | Not enough data | | **Campaign Automation** | 8.8 (16 reviews) | Not enough data | | **Analytics** | 9.5 (17 reviews) | Not enough data | | **Security Compliance** | 9.4 (17 reviews) | Not enough data | ### Digital Wayfinding | Product | Score | Reviews | |---|---|---| | **Flame Analytics** | N/A | N/A | | **Purple** | N/A | N/A | #### Customization | Feature | Flame Analytics | Purple | |---|---|---| | **Enhance maps** | Not enough data | Not enough data | | **Themes** | Not enough data | Not enough data | | **Update** | Not enough data | Not enough data | | **Audio** | Not enough data | Not enough data | | **Create maps** | Not enough data | Not enough data | #### Logistics - Digital Wayfinding | Feature | Flame Analytics | Purple | |---|---|---| | **Deployment** | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | | **Indoor and outdoor** | Not enough data | Not enough data | | **Positioning systems** | Not enough data | Not enough data | #### Agentic AI - Digital Wayfinding | Feature | Flame Analytics | Purple | |---|---|---| | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Guest Wi-Fi Providers | Product | Score | Reviews | |---|---|---| | **Flame Analytics** | 9.7/10 | 6 | | **Purple** | 8.2/10 | 16 | #### Login Portal | Feature | Flame Analytics | Purple | |---|---|---| | **Profile** | 9.7 (6 reviews) | 8.1 (13 reviews) | | **Social WiFi** | Not enough data | 8.3 (11 reviews) | | **White Label** | 9.7 (5 reviews) | 8.6 (11 reviews) | | **Multilingual Login** | 9.7 (5 reviews) | 7.8 (6 reviews) | #### WiFi Usage | Feature | Flame Analytics | Purple | |---|---|---| | **Cost of Usage** | 9.7 (6 reviews) | 7.6 (7 reviews) | | **Content Monitoring** | 9.7 (6 reviews) | 8.1 (7 reviews) | #### Connectivity | Feature | Flame Analytics | Purple | |---|---|---| | **Hardware Integration** | 9.7 (6 reviews) | 8.3 (10 reviews) | | **Number of Access Points** | 9.7 (6 reviews) | 9.0 (12 reviews) | ### Visitor Behavior Intelligence | Product | Score | Reviews | |---|---|---| | **Flame Analytics** | N/A | N/A | | **Purple** | N/A | N/A | #### Reporting | Feature | Flame Analytics | Purple | |---|---|---| | **Visit Tracking** | Not enough data | Not enough data | | **Visitor Retention** | Not enough data | Not enough data | | **Visitor Engagement** | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | | **Dashboards** | Not enough data | Not enough data | #### Administration | Feature | Flame Analytics | Purple | |---|---|---| | **Integration** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | ### Geofencing | Product | Score | Reviews | |---|---|---| | **Flame Analytics** | N/A | N/A | | **Purple** | N/A | N/A | #### Functionality | Feature | Flame Analytics | Purple | |---|---|---| | **Integration** | Not enough data | Not enough data | | **Location Tracking** | Not enough data | Not enough data | | **Location Triggers** | Not enough data | Not enough data | | **Location Determination** | Not enough data | Not enough data | #### Management | Feature | Flame Analytics | Purple | |---|---|---| | **Fence Drawing** | Not enough data | Not enough data | | **Compliance** | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | | **International Usability** | Not enough data | Not enough data | ### Retail Analytics | Product | Score | Reviews | |---|---|---| | **Flame Analytics** | 7.5/10 | 8 | | **Purple** | N/A | N/A | #### Data Management | Feature | Flame Analytics | Purple | |---|---|---| | **Consolidation ** | Not enough data | Not enough data | | **Data types ** | 7.2 (6 reviews) | Not enough data | | **Correction** | 7.2 (6 reviews) | Not enough data | | **Cleansing** | 7.7 (5 reviews) | Not enough data | | **Validation ** | 7.3 (5 reviews) | Not enough data | #### Analytics | Feature | Flame Analytics | Purple | |---|---|---| | **KPIs** | 7.4 (7 reviews) | Feature Not Available | | **Forecasting** | 8.6 (7 reviews) | Feature Not Available | | **Reports and Dashboards** | 7.8 (6 reviews) | Not enough data | | **Predictive analytics** | 7.8 (6 reviews) | Feature Not Available | #### Mobile | Feature | Flame Analytics | Purple | |---|---|---| | **Mobile dashboard** | 6.4 (6 reviews) | Feature Not Available | | **Mobile application** | 6.9 (6 reviews) | Not enough data | #### Platform Additional Functionality | Feature | Flame Analytics | Purple | |---|---|---| | **Cloud** | 7.2 (6 reviews) | Not enough data | | **On-Premise** | Not enough data | Not enough data | #### Integration | Feature | Flame Analytics | Purple | |---|---|---| | **Marketplace** | 7.8 (6 reviews) | Feature Not Available | | **Retail POS** | 7.0 (5 reviews) | Not enough data | | **Other software** | 8.0 (5 reviews) | Not enough data | #### Generative AI | Feature | Flame Analytics | Purple | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | #### Agentic AI - Retail Analytics | Feature | Flame Analytics | Purple | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (4):** [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Visitor Behavior Intelligence Software](https://www.g2.com/categories/visitor-behavior-intelligence), [Retail Analytics Software](https://www.g2.com/categories/retail-analytics), [Guest Wi-Fi Providers](https://www.g2.com/categories/guest-wi-fi-providers) **Unique to Flame Analytics (1):** [Email Marketing Software](https://www.g2.com/categories/email-marketing) **Unique to Purple (2):** [Digital Wayfinding Software](https://www.g2.com/categories/digital-wayfinding), [Geofencing Software](https://www.g2.com/categories/geofencing) --- ## Reviewer Demographics ### By Company Size | Segment | Flame Analytics | Purple | |---|---|---| | **Small-Business** | 65.3% | 25.0% | | **Mid-Market** | 30.7% | 46.9% | | **Enterprise** | 4.0% | 28.1% | ### By Industry #### Flame Analytics - **Marketing and Advertising:** 16.0% - **Retail:** 13.3% - **Information Technology and Services:** 12.0% - **Education Management:** 10.7% - **Accounting:** 5.3% - **Telecommunications:** 4.0% - **Logistics and Supply Chain:** 4.0% - **Computer Software:** 4.0% - **Hospitality:** 2.7% - **Entertainment:** 2.7% - **Other:** 25.3% #### Purple - **Restaurants:** 9.4% - **Marketing and Advertising:** 9.4% - **Transportation/Trucking/Railroad:** 6.3% - **Retail:** 6.3% - **Leisure, Travel & Tourism:** 6.3% - **Hospitality:** 6.3% - **Hospital & Health Care:** 6.3% - **Automotive:** 3.1% - **Banking:** 3.1% - **Broadcast Media:** 3.1% - **Other:** 40.6% --- ## Alternatives ### Alternatives to Flame Analytics - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (627 reviews) - [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4115 reviews) - [Displai](https://www.g2.com/products/displai/reviews) — 4.7/5 stars (398 reviews) - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) — 4.5/5 stars (481 reviews) - [Litmus](https://www.g2.com/products/litmus/reviews) — 4.6/5 stars (447 reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12974 reviews) - [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7399 reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3066 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2573 reviews) - [lemlist](https://www.g2.com/products/lemlist/reviews) — 4.6/5 stars (1656 reviews) ### Alternatives to Purple - [Connecteam](https://www.g2.com/products/connecteam/reviews) — 4.6/5 stars (3505 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (627 reviews) - [AirDroid Business](https://www.g2.com/products/airdroid-business/reviews) — 4.9/5 stars (416 reviews) - [Displai](https://www.g2.com/products/displai/reviews) — 4.7/5 stars (398 reviews) - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews) - [Uniqode QR](https://www.g2.com/products/uniqode-qr/reviews) — 4.8/5 stars (488 reviews) - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) — 4.5/5 stars (481 reviews) - [Litmus](https://www.g2.com/products/litmus/reviews) — 4.6/5 stars (447 reviews) - [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews) — 4.4/5 stars (367 reviews) - [Creatio](https://www.g2.com/products/creatio/reviews) — 4.6/5 stars (357 reviews) --- ## Top Discussions ### Flame Analytics No discussions available for this product. ### Purple - Title: [Is there a more easy to use program with great customer support? Is there a program that suites smaller businesses?](https://www.g2.com/discussions/is-there-a-more-easy-to-use-program-with-great-customer-support-is-there-a-program-that-suites-smaller-businesses) — 1 comment, 1 upvote > **Top comment:** "GoZone WIfi - Alternative, easier to use, better support" - Title: [Where does Purple have offices?](https://www.g2.com/discussions/office-locations) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Purple is a global company with offices in Austin, Melbourne, Madrid, Santiago and Manchester (HQ). " - Title: [How do I place an order?](https://www.g2.com/discussions/place-an-order) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Orders are placed through your Purple Sales Representative. Purple use an e-sign document tool called PandaDoc, from which your Sales Representative will..." - Title: [How do I become a Purple partner?](https://www.g2.com/discussions/partners-d843c277-8706-4080-9249-5eb9bcde8460) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Visit our “Become A Partner” page and accept the T&C’s email you will receive after completing the form. Our Partner Sales Managers will get in touch within..." - Title: [Do Purple sell direct?](https://www.g2.com/discussions/selling) — 1 comment, 2 upvotes *(includes official response)* > **Top comment:** "No. Purple is a channel business which means we do not sell directly to customers. We work in partnership with you to help sell Purple in every relevant..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/flame-analytics-vs-purple)