# Fivetran vs Twilio Segment Comparison

| | Fivetran | Twilio Segment | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 795 | 565 | 
| **Largest Market Segment** | Mid-Market (59.1% of reviews) | Mid-Market (47.6% of reviews) | 
| **Entry Level Price** | Free | $120 Per month | 

---
## Top Pros & Cons

### Fivetran

Pros:
- Ease of Use (187 reviews)
- Easy Setup (74 reviews)

Cons:
- Sync Issues (60 reviews)
- Expensive (36 reviews)

### Twilio Segment

Pros:
- Ease of Use (5 reviews)
- Easy Integration (5 reviews)

Cons:
- Expensive (5 reviews)
- Pricing Issues (3 reviews)

---
## Ratings Comparison
| Rating | Fivetran | Twilio Segment | 
|---|---|---|
  | **Meets Requirements** | 8.6 (585 reviews) | 8.9 (429 reviews) | 
  | **Ease of Use** | 9.0 (593 reviews) | 8.7 (431 reviews) | 
  | **Ease of Setup** | 9.1 (374 reviews) | 8.5 (247 reviews) | 
  | **Ease of Admin** | 8.8 (327 reviews) | 8.9 (237 reviews) | 
  | **Quality of Support** | 8.5 (535 reviews) | 8.6 (369 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (321 reviews) | 8.8 (225 reviews) | 
  | **Product Direction (% positive)** | 8.4 (531 reviews) | 8.3 (389 reviews) | 

---
## Pricing

### Fivetran

#### Entry-Level Pricing

Plan: Free Plan

Price: Free

Description: For individuals automating ELT for small volumes of data.

Key Features:
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required

[Browse all 4 editions](https://www.g2.com/products/fivetran/pricing)

#### Free Trial

Yes

### Twilio Segment

#### Entry-Level Pricing

Plan: Team

Price: $120 Per month

Key Features:
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations

[Browse all 3 editions](https://www.g2.com/products/twilio-segment/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.0/10 | 176 |
| **Twilio Segment** | N/A | N/A |

#### Functionality

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Diverse Extraction Points** | 8.4 (152 reviews) | Not enough data | 
| **Data Structuring** | 8.5 (145 reviews) | Not enough data | 
| **Consolidation** | 8.4 (129 reviews) | Not enough data | 
| **Data Cleaning** | 7.1 (116 reviews) | Not enough data | 
| **Cloud Extraction** | 8.7 (138 reviews) | Not enough data | 
| **Visualization** | 6.4 (111 reviews) | Not enough data | 

#### Diverse Extraction Points

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Diverse Extraction Points** | 8.4 (152 reviews) | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Twilio Segment** | 8.5/10 | 115 |

#### Administration

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Data Modelling** | Not enough data | 8.6 (86 reviews) | 
| **Recommendations** | Not enough data | 8.2 (68 reviews) | 
| **Workflow Management** | Not enough data | 8.7 (77 reviews) | 
| **Dashboards and Visualizations** | Not enough data | 8.0 (85 reviews) | 

#### Management

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Business Glossary** | Not enough data | 8.2 (43 reviews) | 
| **Data Discovery** | Not enough data | 8.5 (52 reviews) | 
| **Data Profililng** | Not enough data | 8.6 (49 reviews) | 
| **Reporting and Visualization** | Not enough data | 8.1 (48 reviews) | 
| **Data Lineage** | Not enough data | 8.6 (46 reviews) | 

#### Compliance

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 8.9 (96 reviews) | 
| **Training and Guidelines** | Not enough data | 8.7 (80 reviews) | 
| **Policy Enforcement** | Not enough data | 8.8 (85 reviews) | 
| **Compliance Monitoring** | Not enough data | 8.7 (83 reviews) | 

#### Security

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Access Control** | Not enough data | 9.0 (56 reviews) | 
| **Roles Management** | Not enough data | 8.4 (54 reviews) | 
| **Compliance Management** | Not enough data | 8.9 (50 reviews) | 

#### Data Quality

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Data Preparation** | Not enough data | 8.7 (99 reviews) | 
| **Data Distribution** | Not enough data | 9.1 (98 reviews) | 
| **Data Unification** | Not enough data | 9.3 (98 reviews) | 

#### Maintainence

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Data Quality Management** | Not enough data | 9.0 (53 reviews) | 
| **Policy Management** | Not enough data | 8.7 (46 reviews) | 

#### Generative AI

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 7.4 (7 reviews) | 

#### Agentic AI - Data Governance

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.4/10 | 219 |
| **Twilio Segment** | N/A | N/A |

#### Management

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Reporting** | 7.7 (150 reviews) | Not enough data | 
| **Auditing** | 7.4 (146 reviews) | Not enough data | 

#### Functionality

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Extraction** | 8.9 (162 reviews) | Not enough data | 
| **Transformation** | 8.1 (171 reviews) | Not enough data | 
| **Loading** | 8.9 (194 reviews) | Not enough data | 
| **Automation** | 9.0 (194 reviews) | Not enough data | 
| **Scalability** | 8.5 (188 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Twilio Segment** | 8.1/10 | 181 |

#### Data Sourcing

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.5 (142 reviews) ✓ Verified | 
| **Expandability** | Not enough data | 8.7 (148 reviews) ✓ Verified | 
| **Content Marketing** | Not enough data | Feature Not Available | 
| **Multiple Devices** | Not enough data | 8.6 (138 reviews) ✓ Verified | 

#### Intelligence

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.0 (123 reviews) ✓ Verified | 
| **Predictive Modeling** | Not enough data | 6.9 (85 reviews) ✓ Verified | 
| **Recommendation Engine** | Not enough data | Feature Not Available | 

### Data Privacy Management

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Twilio Segment** | 8.9/10 | 35 |

#### Functionality

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Data Subject Access Requests** | Not enough data | 9.1 (27 reviews) | 
| **Identity Verification** | Not enough data | 8.4 (18 reviews) | 
| **Privacy Impact Assessments** | Not enough data | 8.8 (26 reviews) | 
| **Data Mapping - survey-based** | Not enough data | 9.0 (24 reviews) | 
| **Data Mapping - automated** | Not enough data | 8.7 (25 reviews) | 
| **Data Discovery** | Not enough data | 9.1 (25 reviews) | 
| **Data Classification** | Not enough data | 9.0 (26 reviews) | 
| **De-identification/pseudonymization** | Not enough data | 8.7 (25 reviews) | 
| **Breach notification** | Not enough data | 8.6 (24 reviews) | 
| **Consent management** | Not enough data | 8.7 (29 reviews) | 
| **Website tracking scanning** | Not enough data | 9.0 (27 reviews) | 
| **Data access governance** | Not enough data | 9.0 (28 reviews) | 

### Consent Management Platform (CMP)

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Twilio Segment** | 8.7/10 | 25 |

#### Functionality

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Dashboard** | Not enough data | 9.0 (21 reviews) | 
| **Reporting** | Not enough data | 8.7 (21 reviews) | 
| **Integrations** | Not enough data | 9.1 (24 reviews) | 
| **End-user management** | Not enough data | 8.3 (21 reviews) | 
| **Audit trails** | Not enough data | 8.5 (18 reviews) | 
| **APIs** | Not enough data | 8.6 (23 reviews) | 
| **Mobile SDK** | Not enough data | 8.7 (20 reviews) | 
| **Customizable design** | Not enough data | 8.3 (15 reviews) | 
| **Server-side storage** | Not enough data | 8.7 (18 reviews) | 

### Data Replication

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 7.9/10 | 95 |
| **Twilio Segment** | N/A | N/A |

#### Management

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Real-Time Analytics** | 7.2 (66 reviews) | Not enough data | 
| **Solution Integration** | 8.2 (59 reviews) | Not enough data | 
| **Infrastructure Compatibility** | 8.5 (77 reviews) | Not enough data | 
| **Monitoring** | 8.0 (82 reviews) | Not enough data | 

#### Solution Provision

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **System Failover** | 7.3 (55 reviews) | Not enough data | 
| **Pay by Usage** | 8.3 (71 reviews) | Not enough data | 
| **Service Provision** | 7.6 (54 reviews) | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Twilio Segment** | 8.5/10 | 53 |

#### Development 

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Pre-built Connectors** | Not enough data | 8.9 (47 reviews) | 
| **Custom Connectors** | Not enough data | 8.1 (39 reviews) | 

#### Management 

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.0 (46 reviews) | 
| **Data Mapping** | Not enough data | 8.6 (43 reviews) | 

#### Integration Options

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **ERP Systems** | Not enough data | 8.4 (23 reviews) | 
| **Accounting Systems** | Not enough data | 8.4 (23 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | 8.8 (39 reviews) | 
| **EDI** | Not enough data | 8.5 (20 reviews) | 

### Reverse ETL

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Twilio Segment** | 7.9/10 | 7 |

#### Data Management 

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Data Modeling** | Not enough data | 7.9 (7 reviews) | 
| **Auditing** | Not enough data | 8.1 (7 reviews) | 
| **Observability** | Not enough data | 6.7 (7 reviews) | 
| **Data mapping** | Not enough data | 8.1 (6 reviews) | 
| **Reporting** | Not enough data | 6.9 (6 reviews) | 

#### Functionality

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Debugging** | Not enough data | 8.3 (7 reviews) | 
| **Workflow Automations** | Not enough data | 7.6 (7 reviews) | 
| **Notifications** | Not enough data | 8.7 (5 reviews) | 
| **API Integrations** | Not enough data | 7.8 (6 reviews) | 
| **Programmed trigger of data sync** | Not enough data | 8.7 (5 reviews) | 
| **Incremental data sync** | Not enough data | 8.3 (5 reviews) | 
| **Data audit** | Not enough data | 6.9 (6 reviews) | 

#### Security

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Security Compliance** | Not enough data | 8.3 (5 reviews) | 
| **Data Encryption** | Not enough data | 7.7 (5 reviews) | 

#### Generative AI

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

### Backup

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Twilio Segment** | N/A | N/A |

#### Management

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Disaster Recovery** | Not enough data | Not enough data | 
| **Remote Backup** | Not enough data | Not enough data | 
| **Storage Formats** | Not enough data | Not enough data | 
| **Scheduled Backups** | Not enough data | Not enough data | 
| **On-Demand Restoration** | Not enough data | Not enough data | 

#### Reporting

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Activity Monitoring** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 

#### Security

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | 
| **Security and Compliance** | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | 

### Data Subject Access Request (DSAR)

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Twilio Segment** | 8.7/10 | 23 |

#### Functionality

| Feature | Fivetran | Twilio Segment | 
|---|---|---|
| **Identity Verification** | Not enough data | 8.4 (18 reviews) | 
| **Workflow** | Not enough data | 8.6 (13 reviews) | 
| **DSAR Portal** | Not enough data | 8.6 (11 reviews) | 
| **Reporting and logs** | Not enough data | 8.8 (12 reviews) | 

---
## Categories

**Unique to Fivetran (3):** [Data Replication Software](https://www.g2.com/categories/data-replication), [ETL Tools](https://www.g2.com/categories/etl-tools), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools)

**Unique to Twilio Segment (7):** [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp), [Data Subject Access Request (DSAR) Software](https://www.g2.com/categories/data-subject-access-request-dsar), [Data Privacy Management Software](https://www.g2.com/categories/data-privacy-management), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Reverse ETL Software](https://www.g2.com/categories/reverse-etl)


---
## Reviewer Demographics

### By Company Size

| Segment | Fivetran | Twilio Segment | 
|---|---|---|
| **Small-Business** | 27.4% | 41.2% | 
| **Mid-Market** | 59.1% | 47.6% | 
| **Enterprise** | 13.5% | 11.2% | 

### By Industry

#### Fivetran

- **Computer Software:** 21.9%
- **Information Technology and Services:** 17.4%
- **Financial Services:** 8.6%
- **Retail:** 5.1%
- **Marketing and Advertising:** 3.6%
- **Consumer Goods:** 2.3%
- **Insurance:** 2.3%
- **Education Management:** 2.1%
- **Internet:** 2.1%
- **Health, Wellness and Fitness:** 1.9%
- **Other:** 32.7%

#### Twilio Segment

- **Computer Software:** 21.7%
- **Information Technology and Services:** 12.8%
- **Financial Services:** 9.0%
- **Internet:** 7.2%
- **Marketing and Advertising:** 5.2%
- **Retail:** 2.9%
- **Leisure, Travel & Tourism:** 2.2%
- **Real Estate:** 2.0%
- **Automotive:** 1.8%
- **Human Resources:** 1.6%
- **Other:** 33.5%

---
## Alternatives

### Alternatives to Fivetran

- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (321 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (279 reviews)
- [Boomi Data Integration](https://www.g2.com/products/boomi-data-integration/reviews) — 4.7/5 stars (121 reviews)
- [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (110 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Integrate.io](https://www.g2.com/products/integrate-io/reviews) — 4.3/5 stars (212 reviews)
- [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (202 reviews)
- [AWS Database Migration Service](https://www.g2.com/products/aws-database-migration-service/reviews) — 4.1/5 stars (50 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)

### Alternatives to Twilio Segment

- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) — 4.4/5 stars (175 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [TrustArc](https://www.g2.com/products/trustarc/reviews) — 4.2/5 stars (314 reviews)
- [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (250 reviews)
- [MineOS](https://www.g2.com/products/mineos/reviews) — 4.8/5 stars (229 reviews)
- [Osano](https://www.g2.com/products/osano/reviews) — 4.5/5 stars (172 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)

---
## Top Discussions

### Fivetran

- Title: [Is Fivetran an ETL tool?](https://www.g2.com/discussions/is-fivetran-an-etl-tool) — 2 comments
  > **Top comment:** "Fivetran is actually an "ELT" tool. It Extracts, Loads, and then Transforms, keeping a copy of both the source data as well as the transformed data."
- Title: [What is Fivetran used for?](https://www.g2.com/discussions/fivetran-what-is-fivetran-used-for) — 1 comment
  > **Top comment:** "Data extraction from operational systems for us in reporting and analytical environments"
- Title: [How much does Fivetran cost?](https://www.g2.com/discussions/how-much-does-fivetran-cost) — 1 comment
  > **Top comment:** "Fivetran charges according to a concept called MAR, Monthly Active Rows. 1 MAR is good for 1000 unique rows. If a row is updated more than once in a given..."
- Title: [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Nikolas, 

Would love other Census users to chime in, but there are lots of use cases our customers use us for :)

In fact, we recently revamped our..."
- Title: [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Shannel, 

Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census.

Here is a video showing the end to end..."

### Twilio Segment

- Title: [What is Segment used for?](https://www.g2.com/discussions/segment-what-is-segment-used-for) — 1 comment
  > **Top comment:** "Customer Data Platform (CDP)
"
- Title: [Is segment an ETL tool?](https://www.g2.com/discussions/is-segment-an-etl-tool) — 1 comment
  > **Top comment:** "Segment has a reverse ETL functionality, but is not an ETL tool."
- Title: [What is segment used for?](https://www.g2.com/discussions/what-is-segment-used-for) — 1 comment
  > **Top comment:** "It's a CDP for data base and micro segmentation "
- Title: [I used segment in different organizations as I was the one suggesting it, but then](https://www.g2.com/discussions/i-used-segment-in-different-organizations-as-i-was-the-one-suggesting-it-but-then) — 1 comment, 2 upvotes
  > **Top comment:** "There is if you become a referral partner, but is an involved process with approval...."
- Title: [What is the best way to do QA of tracking implementation?](https://www.g2.com/discussions/what-is-the-best-way-to-do-qa-of-tracking-implementation) — 1 comment, 1 upvote
  > **Top comment:** "My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fivetran-vs-twilio-segment)