# Fivetran vs RudderStack Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Fivetran excels in user-friendliness, with many users highlighting its **pre-defined schema** for a wide range of products, making reporting straightforward. This ease of use is complemented by **easy connectors** that allow data to be loaded with just a click.
- **Users say** that RudderStack offers a powerful open-source core, which provides them with **full control over their data pipeline** and helps avoid vendor lock-in. This flexibility is particularly appreciated by those who need to handle both event streaming and ETL processes.
- **According to verified reviews** , Fivetran's implementation process is notably quick and intuitive, with users praising the **resources available for each connection** that simplify setup. This has led to a smoother onboarding experience for many.
- **Reviewers mention** that RudderStack is a game changer for Snowflake users, as it allows data to land in their warehouse in seconds. This rapid data processing capability is a significant advantage for teams needing timely insights.
- **G2 reviewers highlight** that while Fivetran has a strong community for customer support, RudderStack's support team is described as **phenomenal** , making it a reliable partner for users who value responsive assistance.
- **Users appreciate** that Fivetran saves time and effort in data maintenance, thanks to its multiple **pre-built connectors**. In contrast, RudderStack's recent feature updates allow users to control the frequency of specific model runs, showcasing its commitment to continuous improvement.



| | Fivetran | RudderStack | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 795 | 52 | 
| **Largest Market Segment** | Mid-Market (59.1% of reviews) | Mid-Market (52.9% of reviews) | 
| **Entry Level Price** | Free | Free 1000000 events Per Month | 

---
## Top Pros & Cons

### Fivetran

Pros:
- Ease of Use (203 reviews)
- Easy Setup (82 reviews)

Cons:
- Sync Issues (60 reviews)
- Expensive (46 reviews)

### RudderStack

Pros:
- Ease of Use (18 reviews)
- Customer Support (16 reviews)

Cons:
- Learning Curve (10 reviews)
- Limited Customization (5 reviews)

---
## Ratings Comparison
| Rating | Fivetran | RudderStack | 
|---|---|---|
  | **Meets Requirements** | 8.6 (585 reviews) | 9.0 (48 reviews) | 
  | **Ease of Use** | 9.0 (593 reviews) | 8.9 (49 reviews) | 
  | **Ease of Setup** | 9.1 (374 reviews) | 8.8 (37 reviews) | 
  | **Ease of Admin** | 8.8 (327 reviews) | 9.3 (34 reviews) | 
  | **Quality of Support** | 8.5 (535 reviews) | 9.6 (47 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (321 reviews) | 9.5 (35 reviews) | 
  | **Product Direction (% positive)** | 8.4 (531 reviews) | 9.7 (45 reviews) | 

---
## Pricing

### Fivetran

#### Entry-Level Pricing

Plan: Free Plan

Price: Free

Description: For individuals automating ELT for small volumes of data.

Key Features:
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required

[Browse all 4 editions](https://www.g2.com/products/fivetran/pricing)

#### Free Trial

Yes

### RudderStack

#### Entry-Level Pricing

Plan: Free

Price: Free 1000000 events Per Month

Description: Best for startups and small teams who need to stream event data

Key Features:
- 15+ SDK sources
- 180+ cloud destinations
- Warehouse Destinations

[Browse all 4 editions](https://www.g2.com/products/rudderstack/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Event Stream Processing

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **RudderStack** | 8.8/10 | 7 |

#### Data

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Data Processing** | Not enough data | 9.4 (6 reviews) | 
| **Data Sources** | Not enough data | 9.7 (6 reviews) | 
| **Integration** | Not enough data | 9.5 (7 reviews) | 
| **Real-Time Processing** | Not enough data | 9.8 (7 reviews) | 

#### Analytics

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 5.6 (6 reviews) | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.0/10 | 176 |
| **RudderStack** | N/A | N/A |

#### Functionality

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Diverse Extraction Points** | 8.4 (152 reviews) | Not enough data | 
| **Data Structuring** | 8.5 (145 reviews) | Not enough data | 
| **Consolidation** | 8.4 (129 reviews) | Not enough data | 
| **Data Cleaning** | 7.1 (116 reviews) | Not enough data | 
| **Cloud Extraction** | 8.7 (138 reviews) | Not enough data | 
| **Visualization** | 6.4 (111 reviews) | Not enough data | 

#### Diverse Extraction Points

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Diverse Extraction Points** | 8.4 (152 reviews) | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **RudderStack** | 8.4/10 | 8 |

#### Administration

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Data Modelling** | Not enough data | Not enough data | 
| **Recommendations** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | 8.3 (5 reviews) | 
| **Dashboards and Visualizations** | Not enough data | Not enough data | 

#### Management

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Business Glossary** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Data Profililng** | Not enough data | Not enough data | 
| **Reporting and Visualization** | Not enough data | 6.3 (5 reviews) | 
| **Data Lineage** | Not enough data | Not enough data | 

#### Compliance

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Sensitive Data Compliance** | Not enough data | Not enough data | 
| **Training and Guidelines** | Not enough data | 8.0 (5 reviews) | 
| **Policy Enforcement** | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | 

#### Security

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Access Control** | Not enough data | 8.7 (5 reviews) | 
| **Roles Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 

#### Data Quality

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Data Preparation** | Not enough data | 9.0 (5 reviews) | 
| **Data Distribution** | Not enough data | 10.0 (5 reviews) | 
| **Data Unification** | Not enough data | Not enough data | 

#### Maintainence

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Data Quality Management** | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.4/10 | 219 |
| **RudderStack** | N/A | N/A |

#### Management

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Reporting** | 7.7 (150 reviews) | Not enough data | 
| **Auditing** | 7.4 (146 reviews) | Not enough data | 

#### Functionality

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Extraction** | 8.9 (162 reviews) | Not enough data | 
| **Transformation** | 8.1 (171 reviews) | Not enough data | 
| **Loading** | 8.9 (194 reviews) | Not enough data | 
| **Automation** | 9.0 (194 reviews) | Not enough data | 
| **Scalability** | 8.5 (188 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **RudderStack** | 7.0/10 | 18 |

#### Data Sourcing

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.4 (15 reviews) | 
| **Expandability** | Not enough data | 8.7 (15 reviews) | 
| **Content Marketing** | Not enough data | 6.9 (14 reviews) | 
| **Multiple Devices** | Not enough data | 8.5 (14 reviews) | 

#### Intelligence

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 6.0 (12 reviews) | 
| **Predictive Modeling** | Not enough data | 5.2 (10 reviews) | 
| **Recommendation Engine** | Not enough data | 5.2 (10 reviews) | 

### Data Replication

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 7.9/10 | 95 |
| **RudderStack** | N/A | N/A |

#### Management

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Real-Time Analytics** | 7.2 (66 reviews) | Not enough data | 
| **Solution Integration** | 8.2 (59 reviews) | Not enough data | 
| **Infrastructure Compatibility** | 8.5 (77 reviews) | Not enough data | 
| **Monitoring** | 8.0 (82 reviews) | Not enough data | 

#### Solution Provision

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **System Failover** | 7.3 (55 reviews) | Not enough data | 
| **Pay by Usage** | 8.3 (71 reviews) | Not enough data | 
| **Service Provision** | 7.6 (54 reviews) | Not enough data | 

### iPaaS

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **RudderStack** | 8.8/10 | 9 |

#### Development 

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Real-Time Integration** | Not enough data | 8.8 (8 reviews) | 
| **API Designer** | Not enough data | Not enough data | 
| **Flow Designer** | Not enough data | Feature Not Available | 
| **Pre-Built Connectors** | Not enough data | Not enough data | 
| **Custom Connectors** | Not enough data | Not enough data | 
| **Reusable connectors** | Not enough data | Not enough data | 
| **Multi - tenant architecture** | Not enough data | Feature Not Available | 

#### Management 

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Monitoring & Notification** | Not enough data | Not enough data | 
| **Routing And Orchestration** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | 
| **API Management** | Not enough data | Not enough data | 

#### Security

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | 
| **Security Standards** | Not enough data | Not enough data | 
| **Communication Protocol** | Not enough data | Not enough data | 

#### Integration Options

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Data Virtualization** | Not enough data | Feature Not Available | 
| **Managed File Transfers** | Not enough data | Feature Not Available | 
| **Big Data Processing** | Not enough data | Not enough data | 
| **EDI** | Not enough data | Feature Not Available | 

#### Deployment 

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Hybrid** | Not enough data | Not enough data | 
| **Cloud to Cloud** | Not enough data | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **RudderStack** | 6.8/10 | 7 |

#### Development 

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Pre-built Connectors** | Not enough data | 8.9 (6 reviews) | 
| **Custom Connectors** | Not enough data | 6.3 (5 reviews) | 

#### Management 

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 6.0 (5 reviews) | 
| **Data Mapping** | Not enough data | 7.7 (5 reviews) | 

#### Integration Options

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **ERP Systems** | Not enough data | 6.0 (5 reviews) | 
| **Accounting Systems** | Not enough data | 6.3 (5 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | 7.7 (5 reviews) | 
| **EDI** | Not enough data | 5.7 (5 reviews) | 

### Reverse ETL

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **RudderStack** | 8.2/10 | 13 |

#### Data Management 

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Data Modeling** | Not enough data | 8.3 (10 reviews) | 
| **Auditing** | Not enough data | 7.8 (10 reviews) | 
| **Observability** | Not enough data | 7.7 (10 reviews) | 
| **Data mapping** | Not enough data | 8.7 (10 reviews) | 
| **Reporting** | Not enough data | 7.2 (10 reviews) | 

#### Functionality

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Debugging** | Not enough data | 7.4 (9 reviews) | 
| **Workflow Automations** | Not enough data | 9.0 (10 reviews) | 
| **Notifications** | Not enough data | 7.0 (9 reviews) | 
| **API Integrations** | Not enough data | 9.2 (11 reviews) | 
| **Programmed trigger of data sync** | Not enough data | 9.5 (10 reviews) | 
| **Incremental data sync** | Not enough data | 9.5 (11 reviews) | 
| **Data audit** | Not enough data | 8.1 (9 reviews) | 

#### Security

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Security Compliance** | Not enough data | 9.4 (9 reviews) | 
| **Data Encryption** | Not enough data | 8.3 (9 reviews) | 

#### Generative AI

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.0 (5 reviews) | 

### Backup

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **RudderStack** | N/A | N/A |

#### Management

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Disaster Recovery** | Not enough data | Not enough data | 
| **Remote Backup** | Not enough data | Not enough data | 
| **Storage Formats** | Not enough data | Not enough data | 
| **Scheduled Backups** | Not enough data | Not enough data | 
| **On-Demand Restoration** | Not enough data | Not enough data | 

#### Reporting

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Activity Monitoring** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 

#### Security

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | 
| **Security and Compliance** | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **RudderStack** | N/A | N/A |

#### Building Reports

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | Fivetran | RudderStack | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools)

**Unique to Fivetran (2):** [Data Replication Software](https://www.g2.com/categories/data-replication), [ETL Tools](https://www.g2.com/categories/etl-tools)

**Unique to RudderStack (6):** [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [iPaaS Software](https://www.g2.com/categories/ipaas), [Event Stream Processing Software](https://www.g2.com/categories/event-stream-processing), [Reverse ETL Software](https://www.g2.com/categories/reverse-etl)


---
## Reviewer Demographics

### By Company Size

| Segment | Fivetran | RudderStack | 
|---|---|---|
| **Small-Business** | 27.4% | 45.1% | 
| **Mid-Market** | 59.1% | 52.9% | 
| **Enterprise** | 13.5% | 2.0% | 

### By Industry

#### Fivetran

- **Computer Software:** 21.9%
- **Information Technology and Services:** 17.4%
- **Financial Services:** 8.6%
- **Retail:** 5.1%
- **Marketing and Advertising:** 3.6%
- **Consumer Goods:** 2.3%
- **Insurance:** 2.3%
- **Education Management:** 2.1%
- **Internet:** 2.1%
- **Health, Wellness and Fitness:** 1.9%
- **Other:** 32.7%

#### RudderStack

- **Computer Software:** 19.6%
- **Information Technology and Services:** 9.8%
- **Retail:** 7.8%
- **Hospital & Health Care:** 7.8%
- **Financial Services:** 5.9%
- **Furniture:** 5.9%
- **Consumer Goods:** 3.9%
- **Marketing and Advertising:** 3.9%
- **Internet:** 3.9%
- **Hospitality:** 3.9%
- **Other:** 27.5%

---
## Alternatives

### Alternatives to Fivetran

- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (321 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (276 reviews)
- [Boomi Data Integration](https://www.g2.com/products/boomi-data-integration/reviews) — 4.7/5 stars (121 reviews)
- [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (110 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)
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- [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (201 reviews)
- [AWS Database Migration Service](https://www.g2.com/products/aws-database-migration-service/reviews) — 4.1/5 stars (50 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)

### Alternatives to RudderStack

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- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
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- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (828 reviews)
- [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2059 reviews)
- [Integrately](https://www.g2.com/products/integrately/reviews) — 4.7/5 stars (704 reviews)
- [Egnyte](https://www.g2.com/products/egnyte/reviews) — 4.4/5 stars (1158 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews)

---
## Top Discussions

### Fivetran

- Title: [Is Fivetran an ETL tool?](https://www.g2.com/discussions/is-fivetran-an-etl-tool) — 2 comments
  > **Top comment:** "Fivetran is actually an "ELT" tool. It Extracts, Loads, and then Transforms, keeping a copy of both the source data as well as the transformed data."
- Title: [What is Fivetran used for?](https://www.g2.com/discussions/fivetran-what-is-fivetran-used-for) — 1 comment
  > **Top comment:** "Data extraction from operational systems for us in reporting and analytical environments"
- Title: [How much does Fivetran cost?](https://www.g2.com/discussions/how-much-does-fivetran-cost) — 1 comment
  > **Top comment:** "Fivetran charges according to a concept called MAR, Monthly Active Rows. 1 MAR is good for 1000 unique rows. If a row is updated more than once in a given..."
- Title: [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Nikolas, 

Would love other Census users to chime in, but there are lots of use cases our customers use us for :)

In fact, we recently revamped our..."
- Title: [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Shannel, 

Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census.

Here is a video showing the end to end..."

### RudderStack

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fivetran-vs-rudderstack)