# Fivetran vs Pentaho Data Integration Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Fivetran excels in its **ease of setup** , with users highlighting the intuitive onboarding process that allows for quick integration of multiple data sources. One user mentioned, "Easy to set it up for several data sources and mostly reliable functionality," showcasing its user-friendly approach.
- **Users say** that Pentaho Data Integration offers a **user-friendly interface** despite being an open-source tool. Reviewers appreciate its simple design steps, with one noting, "It's a very simple design steps which are self explanatory kind of, easy to use," making it accessible for users with varying technical skills.
- **According to verified reviews** , Fivetran provides a unique **grace period** for schema changes during the initial setup, which users find beneficial for scoping out their requirements without incurring costs. This flexibility is a significant advantage for teams in the early stages of data integration.
- **Reviewers mention** that while Pentaho Data Integration has a strong set of built-in tools for data transformation and loading, it faces challenges in **overall support quality**. Users have rated its support lower compared to Fivetran, which has been praised for its responsive assistance, with a user stating, "Best price in market, Hitachi sponsored and high quality in data integration."
- **G2 reviewers highlight** that Fivetran's **automation capabilities** are well-received, with users appreciating the seamless data loading processes. One user noted, "I found it easy to learn how to set up pushing important data into our CRM," indicating its effectiveness in automating data workflows.
- **Users say** that while both tools are effective, Pentaho Data Integration shines in **auditing and reporting** features, with reviewers noting its robust capabilities in these areas. However, Fivetran's overall user satisfaction and recent positive feedback suggest it may be a more reliable choice for teams looking for a comprehensive ETL solution.



| | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 827 | 17 | 
| **Largest Market Segment** | Mid-Market (59.6% of reviews) | Mid-Market (41.2% of reviews) | 
| **Entry Level Price** | Free | No pricing available | 

---
## Top Pros & Cons

### Fivetran

Pros:
- Ease of Use (187 reviews)
- Easy Setup (74 reviews)

Cons:
- Sync Issues (60 reviews)
- Expensive (36 reviews)

### Pentaho Data Integration

Pros:
- Features (2 reviews)
- API Integration (1 reviews)

Cons:
- Performance Issues (2 reviews)
- Learning Curve (1 reviews)

---
## Ratings Comparison
| Rating | Fivetran | Pentaho Data Integration | 
|---|---|---|
  | **Meets Requirements** | 8.6 (606 reviews) | 8.7 (15 reviews) | 
  | **Ease of Use** | 9.0 (615 reviews) | 8.6 (15 reviews) | 
  | **Ease of Setup** | 9.1 (396 reviews) | 8.0 (9 reviews) | 
  | **Ease of Admin** | 8.8 (341 reviews) | 8.6 (7 reviews) | 
  | **Quality of Support** | 8.5 (554 reviews) | 7.2 (12 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (335 reviews) | 8.6 (6 reviews) | 
  | **Product Direction (% positive)** | 8.3 (551 reviews) | 9.2 (14 reviews) | 

---
## Pricing

### Fivetran

#### Entry-Level Pricing

Plan: Free Plan

Price: Free

Description: For individuals automating ELT for small volumes of data.

Key Features:
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required

[Browse all 4 editions](https://www.g2.com/products/fivetran/pricing)

#### Free Trial

Yes

### Pentaho Data Integration

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.0/10 | 180 |
| **Pentaho Data Integration** | N/A | N/A |

#### Functionality

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Diverse Extraction Points** | 8.5 (155 reviews) | Not enough data | 
| **Data Structuring** | 8.5 (147 reviews) | Not enough data | 
| **Consolidation** | 8.4 (130 reviews) | Not enough data | 
| **Data Cleaning** | 7.1 (117 reviews) | Not enough data | 
| **Cloud Extraction** | 8.7 (139 reviews) | Not enough data | 
| **Visualization** | 6.4 (111 reviews) | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Image Extraction** | Not enough data | Not enough data | 
| **IP Address Extraction** | Not enough data | Not enough data | 
| **Email Address Extraction** | Not enough data | Not enough data | 
| **Metadata Extraction** | Not enough data | Not enough data | 

#### Diverse Extraction Points

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Diverse Extraction Points** | 8.5 (155 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Data Storage Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Rules-Based Workflow** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Multi-Device Support** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Offline Response Collection** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Query Builder** | Not enough data | Not enough data | 
| **IP Rotation** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Optical Character Recognition** | Not enough data | Not enough data | 
| **Batch Processing** | Not enough data | Not enough data | 
| **Data Aggregation and Publishing** | Not enough data | Not enough data | 
| **Job Scheduling** | Not enough data | Not enough data | 
| **Data Mining** | Not enough data | Not enough data | 
| **Proxy Rotation** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Data Aggregation** | Not enough data | Not enough data | 
| **JavaScript Rendering** | Not enough data | Not enough data | 
| **HTML Parsing** | Not enough data | Not enough data | 
| **Multiple File Format Support** | Not enough data | Not enough data | 
| **Data Cleansing** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **CAPTCHA Solving** | Not enough data | Not enough data | 
| **Integration Management** | Not enough data | Not enough data | 
| **Website Crawling** | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | 
| **Bot Mitigation** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Proactive Error Detection** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.3/10 | 242 |
| **Pentaho Data Integration** | 9.1/10 | 5 |

#### Management

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Reporting** | 7.7 (150 reviews) | 8.7 (5 reviews) | 
| **Auditing** | 7.3 (149 reviews) | 9.0 (5 reviews) | 

#### Functionality

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Extraction** | 8.9 (181 reviews) | 9.7 (5 reviews) | 
| **Transformation** | 8.1 (175 reviews) | 9.7 (5 reviews) | 
| **Loading** | 9.0 (208 reviews) | 9.3 (5 reviews) | 
| **Automation** | 8.9 (205 reviews) | 8.3 (5 reviews) | 
| **Scalability** | 8.5 (196 reviews) | 8.7 (5 reviews) | 

#### Additional Functionality

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Data Mapping** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Integration Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Ad hoc Analysis** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Job Scheduling** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Quality Control** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Accounting Integration** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **eCommerce Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Replication** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Database Support** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Analysis Tools** | Not enough data | Not enough data | 

### Cloud Migration

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Pentaho Data Integration** | N/A | N/A |

#### Functionality

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Data Migration** | Not enough data | Not enough data | 
| **Data Variety** | Not enough data | Not enough data | 
| **Alerts and Logging** | Not enough data | Not enough data | 
| **Data Replication** | Not enough data | Not enough data | 

#### Management

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Backup and Recovery** | Not enough data | Not enough data | 
| **Integration Variety** | Not enough data | Not enough data | 
| **Access and Security** | Not enough data | Not enough data | 
| **Real time Monitoring** | Not enough data | Not enough data | 

#### Security

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Data Protection** | Not enough data | Not enough data | 

#### Agentic AI - Cloud Migration

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Data Mapping

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Pentaho Data Integration** | N/A | N/A |

#### Functionality

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Data visualisation** | Not enough data | Not enough data | 
| **Data transformation** | Not enough data | Not enough data | 
| **Data migration** | Not enough data | Not enough data | 
| **Process various formats** | Not enough data | Not enough data | 
| **No-code functionality** | Not enough data | Not enough data | 
| **Data manipulation** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 

### Data Replication

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 7.9/10 | 97 |
| **Pentaho Data Integration** | N/A | N/A |

#### Management

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Real-Time Analytics** | 7.2 (66 reviews) | Not enough data | 
| **Solution Integration** | 8.2 (59 reviews) | Not enough data | 
| **Infrastructure Compatibility** | 8.5 (78 reviews) | Not enough data | 
| **Monitoring** | 8.0 (82 reviews) | Not enough data | 

#### Solution Provision

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **System Failover** | 7.3 (55 reviews) | Not enough data | 
| **Pay by Usage** | 8.2 (72 reviews) | Not enough data | 
| **Service Provision** | 7.6 (54 reviews) | Not enough data | 

### DataOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Pentaho Data Integration** | N/A | N/A |

#### Data Management

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Data Integration** | 9.3 (40 reviews) | Not enough data | 
| **Metadata** | 9.0 (34 reviews) | Not enough data | 
| **Self-service** | 9.2 (40 reviews) | Not enough data | 
| **Automated workflows** | 9.2 (38 reviews) | Not enough data | 

#### Agentic AI - DataOps Platforms

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Analytics capabilities** | 8.1 (33 reviews) | Not enough data | 
| **Dasboard visualizations** | 6.8 (17 reviews) | Not enough data | 

#### Monitoring and Management

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Data Observability** | 8.4 (34 reviews) | Not enough data | 
| **Testing capabilities** | 8.7 (35 reviews) | Not enough data | 

#### Cloud Deployment

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Hybrid cloud support** | 8.5 (30 reviews) | Not enough data | 
| **Cloud migration capabilities** | 8.3 (28 reviews) | Not enough data | 

#### Generative AI

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **AI Text Generation** | 6.1 (6 reviews) | Not enough data | 
| **AI Text Summarization** | 6.4 (6 reviews) | Not enough data | 

### Reverse ETL

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.1/10 | 96 |
| **Pentaho Data Integration** | N/A | N/A |

#### Data Management 

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Data Modeling** | 7.9 (69 reviews) | Not enough data | 
| **Auditing** | 7.4 (58 reviews) | Not enough data | 
| **Observability** | 8.4 (67 reviews) | Not enough data | 
| **Data mapping** | 8.7 (84 reviews) | Not enough data | 
| **Reporting** | 7.7 (64 reviews) | Not enough data | 

#### Functionality

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Debugging** | 7.6 (64 reviews) | Not enough data | 
| **Workflow Automations** | 8.6 (68 reviews) | Not enough data | 
| **Notifications** | 7.9 (77 reviews) | Not enough data | 
| **API Integrations** | 8.5 (71 reviews) | Not enough data | 
| **Programmed trigger of data sync** | 8.8 (70 reviews) | Not enough data | 
| **Incremental data sync** | 8.9 (81 reviews) | Not enough data | 
| **Data audit** | 8.1 (51 reviews) | Not enough data | 

#### Security

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Security Compliance** | 8.4 (62 reviews) | Not enough data | 
| **Data Encryption** | 8.3 (53 reviews) | Not enough data | 

#### Generative AI

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **AI Text Generation** | 5.6 (9 reviews) | Not enough data | 

### Backup

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Pentaho Data Integration** | N/A | N/A |

#### Management

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Disaster Recovery** | Not enough data | Not enough data | 
| **Remote Backup** | Not enough data | Not enough data | 
| **Storage Formats** | Not enough data | Not enough data | 
| **Scheduled Backups** | Not enough data | Not enough data | 
| **On-Demand Restoration** | Not enough data | Not enough data | 

#### Reporting

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Activity Monitoring** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 

#### Security

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | 
| **Security and Compliance** | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | 

### Big Data Processing and Distribution

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Pentaho Data Integration** | N/A | N/A |

#### Database

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Real-Time Data Collection** | Not enough data | Not enough data | 
| **Data Distribution** | Not enough data | Not enough data | 
| **Data Lake** | Not enough data | Not enough data | 

#### Integrations

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Hadoop Integration** | Not enough data | Not enough data | 
| **Spark Integration** | Not enough data | Not enough data | 

#### Platform

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Machine Scaling** | Not enough data | Not enough data | 
| **Data Preparation** | Not enough data | Not enough data | 
| **Spark Integration** | Not enough data | Not enough data | 

#### Processing

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Cloud Processing** | Not enough data | Not enough data | 
| **Workload Processing** | Not enough data | Not enough data | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Pentaho Data Integration** | N/A | N/A |

#### Building Reports

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Platform

| Feature | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms)

**Unique to Fivetran (4):** [Data Replication Software](https://www.g2.com/categories/data-replication), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [Reverse ETL Software](https://www.g2.com/categories/reverse-etl), [DataOps Platforms](https://www.g2.com/categories/dataops-platforms)

**Unique to Pentaho Data Integration (4):** [Cloud Migration Software](https://www.g2.com/categories/cloud-migration), [On-Premise Data Integration Software](https://www.g2.com/categories/on-premise-data-integration), [Data Mapping Software](https://www.g2.com/categories/data-mapping), [Big Data Processing And Distribution Systems](https://www.g2.com/categories/big-data-processing-and-distribution)


---
## Reviewer Demographics

### By Company Size

| Segment | Fivetran | Pentaho Data Integration | 
|---|---|---|
| **Small-Business** | 26.8% | 17.6% | 
| **Mid-Market** | 59.6% | 41.2% | 
| **Enterprise** | 13.5% | 41.2% | 

### By Industry

#### Fivetran

- **Computer Software:** 22.1%
- **Information Technology and Services:** 17.0%
- **Financial Services:** 8.6%
- **Retail:** 4.9%
- **Marketing and Advertising:** 3.7%
- **Insurance:** 2.5%
- **Consumer Goods:** 2.3%
- **Health, Wellness and Fitness:** 2.1%
- **Education Management:** 2.0%
- **Internet:** 2.0%
- **Other:** 32.8%

#### Pentaho Data Integration

- **Information Technology and Services:** 35.3%
- **Telecommunications:** 11.8%
- **Banking:** 11.8%
- **Internet:** 5.9%
- **Information Services:** 5.9%
- **Import and Export:** 5.9%
- **Higher Education:** 5.9%
- **Education Management:** 5.9%
- **Aviation & Aerospace:** 5.9%
- **Airlines/Aviation:** 5.9%

---
## Alternatives

### Alternatives to Fivetran

- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (324 reviews)
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- [AWS Database Migration Service](https://www.g2.com/products/aws-database-migration-service/reviews) — 4.1/5 stars (50 reviews)
- [Dataddo](https://www.g2.com/products/dataddo/reviews) — 4.7/5 stars (185 reviews)

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- [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (404 reviews)

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## Top Discussions

### Fivetran

- Title: [Is Fivetran an ETL tool?](https://www.g2.com/discussions/is-fivetran-an-etl-tool) — 2 comments
  > **Top comment:** "Fivetran is actually an "ELT" tool. It Extracts, Loads, and then Transforms, keeping a copy of both the source data as well as the transformed data."
- Title: [What is Fivetran used for?](https://www.g2.com/discussions/fivetran-what-is-fivetran-used-for) — 1 comment
  > **Top comment:** "Data extraction from operational systems for us in reporting and analytical environments"
- Title: [How much does Fivetran cost?](https://www.g2.com/discussions/how-much-does-fivetran-cost) — 1 comment
  > **Top comment:** "Fivetran charges according to a concept called MAR, Monthly Active Rows. 1 MAR is good for 1000 unique rows. If a row is updated more than once in a given..."
- Title: [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Nikolas, 

Would love other Census users to chime in, but there are lots of use cases our customers use us for :)

In fact, we recently revamped our..."
- Title: [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Shannel, 

Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census.

Here is a video showing the end to end..."

### Pentaho Data Integration

No discussions available for this product.

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fivetran-vs-pentaho-data-integration)