# Fivetran, Parabola vs Azure Data Factory Comparison

| | Fivetran | Parabola | Azure Data Factory | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.9 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 795 | 52 | 100 | 
| **Largest Market Segment** | Mid-Market (59.1% of reviews) | Small-Business (47.1% of reviews) | Enterprise (59.6% of reviews) | 
| **Entry Level Price** | Free | Free Per Month | No pricing available | 

---
## Top Pros & Cons

### Fivetran

Pros:
- Ease of Use (187 reviews)
- Easy Setup (74 reviews)

Cons:
- Sync Issues (60 reviews)
- Expensive (36 reviews)

### Parabola

Pros:
- Automation (17 reviews)
- Ease of Use (15 reviews)

Cons:
- Limitations (4 reviews)
- Learning Curve (3 reviews)

### Azure Data Factory

Pros:
- Data Integration (5 reviews)
- Ease of Use (5 reviews)

Cons:
- Debugging Difficulty (5 reviews)
- Difficult Debugging (4 reviews)

---
## Ratings Comparison
| Rating | Fivetran | Parabola | Azure Data Factory | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (585 reviews) | 9.1 (49 reviews) | 9.1 (77 reviews) | 
  | **Ease of Use** | 9.0 (593 reviews) | 9.1 (51 reviews) | 8.9 (79 reviews) | 
  | **Ease of Setup** | 9.1 (374 reviews) | 9.0 (42 reviews) | 9.0 (44 reviews) | 
  | **Ease of Admin** | 8.8 (327 reviews) | 9.3 (22 reviews) | 8.7 (31 reviews) | 
  | **Quality of Support** | 8.5 (535 reviews) | 9.9 (48 reviews) | 8.8 (72 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (321 reviews) | 9.8 (22 reviews) | 9.1 (30 reviews) | 
  | **Product Direction (% positive)** | 8.4 (531 reviews) | 9.3 (49 reviews) | 9.8 (73 reviews) | 

---
## Pricing

### Fivetran

#### Entry-Level Pricing

Plan: Free Plan

Price: Free

Description: For individuals automating ELT for small volumes of data.

Key Features:
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required

[Browse all 4 editions](https://www.g2.com/products/fivetran/pricing)

#### Free Trial

Yes

### Parabola

#### Entry-Level Pricing

Plan: Basic

Price: Free Per Month

Description: For individuals exploring automation.

Key Features:
- Single user
- Up to 1,000 credits per month
- Limited access to AI steps and features

[Browse all 3 editions](https://www.g2.com/products/parabola/pricing)

#### Free Trial

Yes

### Azure Data Factory

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.0/10 | 176 |
| **Parabola** | N/A | N/A |
| **Azure Data Factory** | N/A | N/A |

#### Functionality

| Feature | Fivetran | Parabola | Azure Data Factory | 
|---|---|---|---|
| **Diverse Extraction Points** | 8.4 (152 reviews) | Not enough data | Not enough data | 
| **Data Structuring** | 8.5 (145 reviews) | Not enough data | Not enough data | 
| **Consolidation** | 8.4 (129 reviews) | Not enough data | Not enough data | 
| **Data Cleaning** | 7.1 (116 reviews) | Not enough data | Not enough data | 
| **Cloud Extraction** | 8.7 (138 reviews) | Not enough data | Not enough data | 
| **Visualization** | 6.4 (111 reviews) | Not enough data | Not enough data | 

#### Diverse Extraction Points

| Feature | Fivetran | Parabola | Azure Data Factory | 
|---|---|---|---|
| **Diverse Extraction Points** | 8.4 (152 reviews) | Not enough data | Not enough data | 

### Workflow Management

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Parabola** | 8.1/10 | 30 |
| **Azure Data Factory** | N/A | N/A |

#### Setup

| Feature | Fivetran | Parabola | Azure Data Factory | 
|---|---|---|---|
| **Activities** | Not enough data | 8.5 (27 reviews) | Not enough data | 
| **Flows** | Not enough data | 9.5 (30 reviews) | Not enough data | 
| **Dependencies** | Not enough data | 8.9 (27 reviews) | Not enough data | 
| **Notifications** | Not enough data | 8.6 (27 reviews) | Not enough data | 

#### Management

| Feature | Fivetran | Parabola | Azure Data Factory | 
|---|---|---|---|
| **Updates** | Not enough data | 7.6 (28 reviews) | Not enough data | 
| **Audit Trail** | Not enough data | 7.4 (26 reviews) | Not enough data | 
| **Integration** | Not enough data | 8.5 (24 reviews) | Not enough data | 

#### Generative AI

| Feature | Fivetran | Parabola | Azure Data Factory | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 8.0 (27 reviews) | Not enough data | 

#### Agentic AI - Workflow Management

| Feature | Fivetran | Parabola | Azure Data Factory | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (21 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 8.3 (20 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.5 (20 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 8.0 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 7.8 (21 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.7 (18 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.7 (19 reviews) | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.4/10 | 219 |
| **Parabola** | 9.2/10 | 15 |
| **Azure Data Factory** | 9.0/10 | 62 |

#### Management

| Feature | Fivetran | Parabola | Azure Data Factory | 
|---|---|---|---|
| **Reporting** | 7.7 (150 reviews) | 7.9 (12 reviews) | 8.6 (50 reviews) | 
| **Auditing** | 7.4 (146 reviews) | 8.0 (11 reviews) | 8.4 (46 reviews) | 

#### Functionality

| Feature | Fivetran | Parabola | Azure Data Factory | 
|---|---|---|---|
| **Extraction** | 8.9 (162 reviews) | 9.8 (14 reviews) | 9.2 (56 reviews) | 
| **Transformation** | 8.1 (171 reviews) | 9.8 (14 reviews) | 9.1 (54 reviews) | 
| **Loading** | 8.9 (194 reviews) | 9.7 (12 reviews) | 9.4 (52 reviews) | 
| **Automation** | 9.0 (194 reviews) | 9.6 (14 reviews) | 9.2 (54 reviews) | 
| **Scalability** | 8.5 (188 reviews) | 9.3 (12 reviews) | 9.1 (51 reviews) | 

### Data Replication

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 7.9/10 | 95 |
| **Parabola** | N/A | N/A |
| **Azure Data Factory** | N/A | N/A |

#### Management

| Feature | Fivetran | Parabola | Azure Data Factory | 
|---|---|---|---|
| **Real-Time Analytics** | 7.2 (66 reviews) | Not enough data | Not enough data | 
| **Solution Integration** | 8.2 (59 reviews) | Not enough data | Not enough data | 
| **Infrastructure Compatibility** | 8.5 (77 reviews) | Not enough data | Not enough data | 
| **Monitoring** | 8.0 (82 reviews) | Not enough data | Not enough data | 

#### Solution Provision

| Feature | Fivetran | Parabola | Azure Data Factory | 
|---|---|---|---|
| **System Failover** | 7.3 (55 reviews) | Not enough data | Not enough data | 
| **Pay by Usage** | 8.3 (71 reviews) | Not enough data | Not enough data | 
| **Service Provision** | 7.6 (54 reviews) | Not enough data | Not enough data | 

### Backup

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Parabola** | N/A | N/A |
| **Azure Data Factory** | N/A | N/A |

#### Management

| Feature | Fivetran | Parabola | Azure Data Factory | 
|---|---|---|---|
| **Disaster Recovery** | Not enough data | Not enough data | Not enough data | 
| **Remote Backup** | Not enough data | Not enough data | Not enough data | 
| **Storage Formats** | Not enough data | Not enough data | Not enough data | 
| **Scheduled Backups** | Not enough data | Not enough data | Not enough data | 
| **On-Demand Restoration** | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | Fivetran | Parabola | Azure Data Factory | 
|---|---|---|---|
| **Activity Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Fivetran | Parabola | Azure Data Factory | 
|---|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | Not enough data | 
| **Security and Compliance** | Not enough data | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [ETL Tools](https://www.g2.com/categories/etl-tools)

**Unique to Fivetran (2):** [Data Replication Software](https://www.g2.com/categories/data-replication), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools)

**Unique to Parabola (1):** [Workflow Management Software](https://www.g2.com/categories/workflow-management)

**Unique to Azure Data Factory (1):** [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Fivetran | Parabola | Azure Data Factory | 
|---|---|---|---|
| **Small-Business** | 27.4% | 47.1% | 11.7% | 
| **Mid-Market** | 59.1% | 47.1% | 28.7% | 
| **Enterprise** | 13.5% | 5.9% | 59.6% | 

### By Industry

#### Fivetran

- **Computer Software:** 21.9%
- **Information Technology and Services:** 17.4%
- **Financial Services:** 8.6%
- **Retail:** 5.1%
- **Marketing and Advertising:** 3.6%
- **Consumer Goods:** 2.3%
- **Insurance:** 2.3%
- **Education Management:** 2.1%
- **Internet:** 2.1%
- **Health, Wellness and Fitness:** 1.9%
- **Other:** 32.7%

#### Parabola

- **Consumer Goods:** 17.6%
- **Computer Software:** 13.7%
- **Retail:** 9.8%
- **Marketing and Advertising:** 7.8%
- **Logistics and Supply Chain:** 7.8%
- **Health, Wellness and Fitness:** 5.9%
- **Apparel & Fashion:** 3.9%
- **Furniture:** 3.9%
- **Internet:** 3.9%
- **Accounting:** 2.0%
- **Other:** 23.5%

#### Azure Data Factory

- **Information Technology and Services:** 31.6%
- **Computer Software:** 12.6%
- **Consulting:** 5.3%
- **Financial Services:** 5.3%
- **Airlines/Aviation:** 4.2%
- **Retail:** 4.2%
- **Hospital & Health Care:** 3.2%
- **Oil & Energy:** 2.1%
- **Education Management:** 2.1%
- **Logistics and Supply Chain:** 2.1%
- **Other:** 27.4%

---
## Alternatives

### Alternatives to Fivetran

- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (321 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (280 reviews)
- [Boomi Data Integration](https://www.g2.com/products/boomi-data-integration/reviews) — 4.7/5 stars (121 reviews)
- [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (110 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Integrate.io](https://www.g2.com/products/integrate-io/reviews) — 4.3/5 stars (212 reviews)
- [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (202 reviews)
- [AWS Database Migration Service](https://www.g2.com/products/aws-database-migration-service/reviews) — 4.1/5 stars (50 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)

### Alternatives to Parabola

- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Kissflow](https://www.g2.com/products/kissflow/reviews) — 4.3/5 stars (591 reviews)
- [Celigo](https://www.g2.com/products/celigo/reviews) — 4.6/5 stars (1052 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (809 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (781 reviews)
- [Slack](https://www.g2.com/products/slack/reviews) — 4.5/5 stars (39043 reviews)
- [Smartsheet](https://www.g2.com/products/smartsheet/reviews) — 4.4/5 stars (22088 reviews)
- [monday Work Management](https://www.g2.com/products/monday-com/reviews) — 4.7/5 stars (15378 reviews)
- [Asana](https://www.g2.com/products/asana/reviews) — 4.4/5 stars (13637 reviews)

### Alternatives to Azure Data Factory

- [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (398 reviews)
- [dbt](https://www.g2.com/products/dbt/reviews) — 4.7/5 stars (206 reviews)
- [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (202 reviews)
- [Maia](https://www.g2.com/products/matillion-maia/reviews) — 4.4/5 stars (84 reviews)
- [IBM DataStage](https://www.g2.com/products/ibm-datastage/reviews) — 4.0/5 stars (73 reviews)
- [Apache NiFi](https://www.g2.com/products/apache-nifi/reviews) — 4.2/5 stars (26 reviews)
- [Pentaho Data Integration](https://www.g2.com/products/pentaho-data-integration/reviews) — 4.3/5 stars (17 reviews)
- [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (110 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)

---
## Top Discussions

### Fivetran

- Title: [Is Fivetran an ETL tool?](https://www.g2.com/discussions/is-fivetran-an-etl-tool) — 2 comments
  > **Top comment:** "Fivetran is actually an "ELT" tool. It Extracts, Loads, and then Transforms, keeping a copy of both the source data as well as the transformed data."
- Title: [What is Fivetran used for?](https://www.g2.com/discussions/fivetran-what-is-fivetran-used-for) — 1 comment
  > **Top comment:** "Data extraction from operational systems for us in reporting and analytical environments"
- Title: [How much does Fivetran cost?](https://www.g2.com/discussions/how-much-does-fivetran-cost) — 1 comment
  > **Top comment:** "Fivetran charges according to a concept called MAR, Monthly Active Rows. 1 MAR is good for 1000 unique rows. If a row is updated more than once in a given..."
- Title: [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Nikolas, 

Would love other Census users to chime in, but there are lots of use cases our customers use us for :)

In fact, we recently revamped our..."
- Title: [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Shannel, 

Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census.

Here is a video showing the end to end..."

### Parabola

No discussions available for this product.

### Azure Data Factory

- Title: [Is Azure data Factory an ETL tool?](https://www.g2.com/discussions/is-azure-data-factory-an-etl-tool) — 2 comments
  > **Top comment:** "Yes Azure Data Factory is a No-Code ETL tool. Very easy to use."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fivetran-vs-parabola-vs-azure-data-factory)