# Fivetran, NAKIVO Backup & Replication vs Azure Data Factory Comparison | | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Star Rating** | 4.3 out of 5 | 4.7 out of 5 | 4.6 out of 5 | | **Total Reviews** | 795 | 352 | 100 | | **Largest Market Segment** | Mid-Market (59.1% of reviews) | Small-Business (57.7% of reviews) | Enterprise (59.6% of reviews) | | **Entry Level Price** | Free | Starting at $3.50 1 Starting at $3.5 per workload/month Per Month | No pricing available | --- ## Top Pros & Cons ### Fivetran Pros: - Ease of Use (203 reviews) - Easy Setup (82 reviews) Cons: - Sync Issues (60 reviews) - Expensive (46 reviews) ### NAKIVO Backup & Replication Pros: - Ease of Use (89 reviews) - Backup Solutions (74 reviews) Cons: - Backup Issues (19 reviews) - Backup Problems (13 reviews) ### Azure Data Factory Pros: - Data Integration (7 reviews) - Ease of Use (7 reviews) Cons: - Debugging Difficulty (5 reviews) - Difficult Debugging (4 reviews) --- ## Ratings Comparison | Rating | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Meets Requirements** | 8.6 (585 reviews) | 9.4 (292 reviews) | 9.1 (77 reviews) | | **Ease of Use** | 9.0 (593 reviews) | 9.6 (300 reviews) | 8.9 (79 reviews) | | **Ease of Setup** | 9.1 (374 reviews) | 9.4 (286 reviews) | 9.0 (44 reviews) | | **Ease of Admin** | 8.8 (327 reviews) | 9.4 (268 reviews) | 8.7 (31 reviews) | | **Quality of Support** | 8.5 (535 reviews) | 9.4 (270 reviews) | 8.8 (72 reviews) | | **Has the product been a good partner in doing business?** | 8.7 (321 reviews) | 9.4 (264 reviews) | 9.1 (30 reviews) | | **Product Direction (% positive)** | 8.4 (531 reviews) | 9.6 (285 reviews) | 9.8 (73 reviews) | --- ## Pricing ### Fivetran #### Entry-Level Pricing Plan: Free Plan Price: Free Description: For individuals automating ELT for small volumes of data. Key Features: - Access Standard Plan features, free up to 500,000 monthly active rows (MAR) - Commitment free: No credit card required [Browse all 4 editions](https://www.g2.com/products/fivetran/pricing) #### Free Trial Yes ### NAKIVO Backup & Replication #### Entry-Level Pricing Plan: Enterprise Essentials/Enterprise (Starting at $3.5 per workload/month) Price: Starting at $3.50 1 Starting at $3.5 per workload/month Per Month Description: Perpetual License: From $329 per CPU socket Subscription License: From $3.5 per workload/month Key Features: - Install on Windows, Linux, Raspberry Pi, or as a VA/AMI - All Pro Essentials/Pro features plus: - Backup to Cloud [Browse all 3 editions](https://www.g2.com/products/nakivo-backup-replication/pricing) #### Free Trial Yes ### Azure Data Factory #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Server Backup | Product | Score | Reviews | |---|---|---| | **Fivetran** | N/A | N/A | | **NAKIVO Backup & Replication** | 8.8/10 | 137 | | **Azure Data Factory** | N/A | N/A | #### Compatibility | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **File Server Backup** | Not enough data | 9.5 (104 reviews) | Not enough data | | **Database Server Backup** | Not enough data | 9.4 (95 reviews) | Not enough data | | **Virtual Machines** | Not enough data | 9.6 (119 reviews) | Not enough data | | **Repository Models** | Not enough data | 9.3 (104 reviews) | Not enough data | #### Management | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Continuous Backup** | Not enough data | 9.4 (100 reviews) | Not enough data | | **Disaster Recovery** | Not enough data | 9.4 (105 reviews) | Not enough data | | **Storage Capacity** | Not enough data | 9.3 (110 reviews) | Not enough data | | **Remote Backup** | Not enough data | 9.3 (101 reviews) | Not enough data | | **Activity Monitoring** | Not enough data | 9.2 (107 reviews) | Not enough data | #### Compliance | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Security Standards** | Not enough data | 9.1 (100 reviews) | Not enough data | | **Cloud Data Protection** | Not enough data | 8.8 (89 reviews) | Not enough data | | **Data Deduplication** | Not enough data | 9.0 (99 reviews) | Not enough data | #### Agentic AI - Server Backup | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | 7.4 (16 reviews) | Not enough data | | **Multi-step Planning** | Not enough data | 8.3 (17 reviews) | Not enough data | | **Cross-system Integration** | Not enough data | 9.4 (18 reviews) | Not enough data | | **Adaptive Learning** | Not enough data | 6.8 (13 reviews) | Not enough data | | **Proactive Assistance** | Not enough data | 7.8 (13 reviews) | Not enough data | | **Decision Making** | Not enough data | 7.3 (13 reviews) | Not enough data | ### Online Backup | Product | Score | Reviews | |---|---|---| | **Fivetran** | N/A | N/A | | **NAKIVO Backup & Replication** | 8.4/10 | 38 | | **Azure Data Factory** | N/A | N/A | #### Functionality | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Real-time Sync** | Not enough data | 9.0 (37 reviews) | Not enough data | | **Storage Capacity** | Not enough data | 9.2 (35 reviews) | Not enough data | | **Remote Backup** | Not enough data | 9.2 (36 reviews) | Not enough data | | **Versioning** | Not enough data | 9.1 (35 reviews) | Not enough data | | **Mobile Backup Application** | Not enough data | 7.8 (32 reviews) | Not enough data | #### Compatibility | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Disk Backup** | Not enough data | 9.3 (36 reviews) | Not enough data | | **Local Backup** | Not enough data | 9.2 (35 reviews) | Not enough data | | **Storage Formats** | Not enough data | 9.3 (34 reviews) | Not enough data | #### Management | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **File Sharing** | Not enough data | 8.8 (34 reviews) | Not enough data | | **Security Standards** | Not enough data | 9.2 (34 reviews) | Not enough data | | **Encrypted Storage** | Not enough data | 8.9 (36 reviews) | Not enough data | #### Agentic AI - Online Backup | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | 6.7 (5 reviews) | Not enough data | | **Multi-step Planning** | Not enough data | 6.7 (5 reviews) | Not enough data | | **Cross-system Integration** | Not enough data | 7.3 (5 reviews) | Not enough data | | **Adaptive Learning** | Not enough data | 7.7 (5 reviews) | Not enough data | | **Proactive Assistance** | Not enough data | 8.0 (5 reviews) | Not enough data | | **Decision Making** | Not enough data | 7.3 (5 reviews) | Not enough data | ### SaaS Backup | Product | Score | Reviews | |---|---|---| | **Fivetran** | N/A | N/A | | **NAKIVO Backup & Replication** | 8.9/10 | 18 | | **Azure Data Factory** | N/A | N/A | #### Functionality | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Real-time Sync** | Not enough data | 8.6 (16 reviews) | Not enough data | | **Storage Capacity** | Not enough data | 9.2 (16 reviews) | Not enough data | | **Remote Backup** | Not enough data | 9.4 (15 reviews) | Not enough data | | **Versioning** | Not enough data | 9.4 (16 reviews) | Not enough data | #### Compatibility | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Endpoint Variety** | Not enough data | 8.8 (15 reviews) | Not enough data | | **SaaS Application Variety** | Not enough data | 9.0 (16 reviews) | Not enough data | | **Storage Formats** | Not enough data | 8.7 (14 reviews) | Not enough data | #### Management | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **File Sharing** | Not enough data | 8.2 (15 reviews) | Not enough data | | **Security Standards** | Not enough data | 8.7 (14 reviews) | Not enough data | | **Encrypted Storage** | Not enough data | 9.1 (15 reviews) | Not enough data | #### Agentic AI - SaaS Backup | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Data Extraction | Product | Score | Reviews | |---|---|---| | **Fivetran** | 8.0/10 | 176 | | **NAKIVO Backup & Replication** | N/A | N/A | | **Azure Data Factory** | N/A | N/A | #### Functionality | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Diverse Extraction Points** | 8.4 (152 reviews) | Not enough data | Not enough data | | **Data Structuring** | 8.5 (145 reviews) | Not enough data | Not enough data | | **Consolidation** | 8.4 (129 reviews) | Not enough data | Not enough data | | **Data Cleaning** | 7.1 (116 reviews) | Not enough data | Not enough data | | **Cloud Extraction** | 8.7 (138 reviews) | Not enough data | Not enough data | | **Visualization** | 6.4 (111 reviews) | Not enough data | Not enough data | #### Diverse Extraction Points | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Diverse Extraction Points** | 8.4 (152 reviews) | Not enough data | Not enough data | ### Database Backup | Product | Score | Reviews | |---|---|---| | **Fivetran** | N/A | N/A | | **NAKIVO Backup & Replication** | 9.2/10 | 51 | | **Azure Data Factory** | N/A | N/A | #### Functionality | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Data Backup** | Not enough data | 9.5 (48 reviews) | Not enough data | | **Backup Automation** | Not enough data | 9.6 (48 reviews) | Not enough data | | **Integration** | Not enough data | 9.2 (46 reviews) | Not enough data | | **Diverse Database Handling** | Not enough data | 9.2 (45 reviews) | Not enough data | #### Admin | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Backup Management** | Not enough data | 9.5 (47 reviews) | Not enough data | #### Agentic AI - Database Backup | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | 9.0 (5 reviews) | Not enough data | | **Multi-step Planning** | Not enough data | 9.7 (5 reviews) | Not enough data | | **Cross-system Integration** | Not enough data | 8.7 (5 reviews) | Not enough data | | **Adaptive Learning** | Not enough data | 8.3 (5 reviews) | Not enough data | | **Proactive Assistance** | Not enough data | 9.3 (5 reviews) | Not enough data | | **Decision Making** | Not enough data | 9.7 (5 reviews) | Not enough data | ### ETL Tools | Product | Score | Reviews | |---|---|---| | **Fivetran** | 8.4/10 | 219 | | **NAKIVO Backup & Replication** | N/A | N/A | | **Azure Data Factory** | 9.0/10 | 62 | #### Management | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Reporting** | 7.7 (150 reviews) | Not enough data | 8.6 (50 reviews) | | **Auditing** | 7.4 (146 reviews) | Not enough data | 8.4 (46 reviews) | #### Functionality | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Extraction** | 8.9 (162 reviews) | Not enough data | 9.2 (56 reviews) | | **Transformation** | 8.1 (171 reviews) | Not enough data | 9.1 (54 reviews) | | **Loading** | 8.9 (194 reviews) | Not enough data | 9.4 (52 reviews) | | **Automation** | 9.0 (194 reviews) | Not enough data | 9.2 (54 reviews) | | **Scalability** | 8.5 (188 reviews) | Not enough data | 9.1 (51 reviews) | ### Data Replication | Product | Score | Reviews | |---|---|---| | **Fivetran** | 7.9/10 | 95 | | **NAKIVO Backup & Replication** | 8.8/10 | 41 | | **Azure Data Factory** | N/A | N/A | #### Management | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Real-Time Analytics** | 7.2 (66 reviews) | 9.0 (38 reviews) | Not enough data | | **Solution Integration** | 8.2 (59 reviews) | 8.7 (35 reviews) | Not enough data | | **Infrastructure Compatibility** | 8.5 (77 reviews) | 9.1 (38 reviews) | Not enough data | | **Monitoring** | 8.0 (82 reviews) | 8.9 (39 reviews) | Not enough data | #### Solution Provision | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **System Failover** | 7.3 (55 reviews) | 8.6 (34 reviews) | Not enough data | | **Pay by Usage** | 8.3 (71 reviews) | 8.5 (35 reviews) | Not enough data | | **Service Provision** | 7.6 (54 reviews) | 8.9 (34 reviews) | Not enough data | ### Backup | Product | Score | Reviews | |---|---|---| | **Fivetran** | N/A | N/A | | **NAKIVO Backup & Replication** | N/A | N/A | | **Azure Data Factory** | N/A | N/A | #### Management | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Disaster Recovery** | Not enough data | Not enough data | Not enough data | | **Remote Backup** | Not enough data | Not enough data | Not enough data | | **Storage Formats** | Not enough data | Not enough data | Not enough data | | **Scheduled Backups** | Not enough data | Not enough data | Not enough data | | **On-Demand Restoration** | Not enough data | Not enough data | Not enough data | #### Reporting | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Activity Monitoring** | Not enough data | Not enough data | Not enough data | | **Documentation** | Not enough data | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | Not enough data | #### Security | Feature | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Data Encryption** | Not enough data | Not enough data | Not enough data | | **Security and Compliance** | Not enough data | Not enough data | Not enough data | | **Deduplication ** | Not enough data | Not enough data | Not enough data | --- ## Categories **Unique to Fivetran (3):** [Data Replication Software](https://www.g2.com/categories/data-replication), [ETL Tools](https://www.g2.com/categories/etl-tools), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools) **Unique to NAKIVO Backup & Replication (5):** [Data Replication Software](https://www.g2.com/categories/data-replication), [Database Backup Software](https://www.g2.com/categories/database-backup), [Server Backup Software](https://www.g2.com/categories/server-backup), [Online Backup Software](https://www.g2.com/categories/online-backup), [SaaS Backup Software](https://www.g2.com/categories/saas-backup) **Unique to Azure Data Factory (2):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | Fivetran | NAKIVO Backup & Replication | Azure Data Factory | |---|---|---|---| | **Small-Business** | 27.4% | 57.7% | 11.7% | | **Mid-Market** | 59.1% | 38.5% | 28.7% | | **Enterprise** | 13.5% | 3.8% | 59.6% | ### By Industry #### Fivetran - **Computer Software:** 21.9% - **Information Technology and Services:** 17.4% - **Financial Services:** 8.6% - **Retail:** 5.1% - **Marketing and Advertising:** 3.6% - **Consumer Goods:** 2.3% - **Insurance:** 2.3% - **Education Management:** 2.1% - **Internet:** 2.1% - **Health, Wellness and Fitness:** 1.9% - **Other:** 32.7% #### NAKIVO Backup & Replication - **Information Technology and Services:** 23.3% - **Computer & Network Security:** 8.7% - **Computer Software:** 6.8% - **Telecommunications:** 2.9% - **Non-Profit Organization Management:** 1.9% - **Hospital & Health Care:** 1.9% - **Government Administration:** 1.9% - **Retail:** 1.9% - **Transportation/Trucking/Railroad:** 1.9% - **Computer Networking:** 1.9% - **Other:** 46.6% #### Azure Data Factory - **Information Technology and Services:** 31.6% - **Computer Software:** 12.6% - **Consulting:** 5.3% - **Financial Services:** 5.3% - **Airlines/Aviation:** 4.2% - **Retail:** 4.2% - **Hospital & Health Care:** 3.2% - **Oil & Energy:** 2.1% - **Education Management:** 2.1% - **Logistics and Supply Chain:** 2.1% - **Other:** 27.4% --- ## Alternatives ### Alternatives to Fivetran - [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (321 reviews) - [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (276 reviews) - [Boomi Data Integration](https://www.g2.com/products/boomi-data-integration/reviews) — 4.7/5 stars (121 reviews) - [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (110 reviews) - [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews) - [Integrate.io](https://www.g2.com/products/integrate-io/reviews) — 4.3/5 stars (212 reviews) - [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (201 reviews) - [AWS Database Migration Service](https://www.g2.com/products/aws-database-migration-service/reviews) — 4.1/5 stars (50 reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews) ### Alternatives to NAKIVO Backup & Replication - [Veeam Data Platform](https://www.g2.com/products/veeam-data-platform/reviews) — 4.6/5 stars (717 reviews) - [MSP360 Backup](https://www.g2.com/products/msp360-backup/reviews) — 4.5/5 stars (544 reviews) - [Druva Data Security Cloud](https://www.g2.com/products/druva-data-security-cloud/reviews) — 4.7/5 stars (732 reviews) - [Cove Data Protection](https://www.g2.com/products/cove-data-protection/reviews) — 4.5/5 stars (432 reviews) - [BDRShield](https://www.g2.com/products/bdrshield/reviews) — 4.3/5 stars (155 reviews) - [Hornetsecurity VM Backup](https://www.g2.com/products/hornetsecurity-vm-backup/reviews) — 4.7/5 stars (274 reviews) - [Unitrends Backup and Recovery](https://www.g2.com/products/unitrends-backup-and-recovery/reviews) — 4.2/5 stars (455 reviews) - [CyberSentriq](https://www.g2.com/products/cybersentriq/reviews) — 4.6/5 stars (389 reviews) - [Arctera Backup Exec](https://www.g2.com/products/arctera-arctera-backup-exec/reviews) — 4.2/5 stars (275 reviews) - [Acronis Cyber Protect Cloud](https://www.g2.com/products/acronis-cyber-protect-cloud/reviews) — 4.7/5 stars (1344 reviews) ### Alternatives to Azure Data Factory - [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (397 reviews) - [dbt](https://www.g2.com/products/dbt/reviews) — 4.7/5 stars (206 reviews) - [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (201 reviews) - [Matillion](https://www.g2.com/products/matillion-2023-06-26/reviews) — 4.4/5 stars (84 reviews) - [IBM DataStage](https://www.g2.com/products/ibm-datastage/reviews) — 4.0/5 stars (73 reviews) - [Apache NiFi](https://www.g2.com/products/apache-nifi/reviews) — 4.2/5 stars (26 reviews) - [Pentaho Data Integration](https://www.g2.com/products/pentaho-data-integration/reviews) — 4.3/5 stars (17 reviews) - [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (110 reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1235 reviews) - [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews) --- ## Top Discussions ### Fivetran - Title: [Is Fivetran an ETL tool?](https://www.g2.com/discussions/is-fivetran-an-etl-tool) — 2 comments > **Top comment:** "Fivetran is actually an "ELT" tool. It Extracts, Loads, and then Transforms, keeping a copy of both the source data as well as the transformed data." - Title: [What is Fivetran used for?](https://www.g2.com/discussions/fivetran-what-is-fivetran-used-for) — 1 comment > **Top comment:** "Data extraction from operational systems for us in reporting and analytical environments" - Title: [How much does Fivetran cost?](https://www.g2.com/discussions/how-much-does-fivetran-cost) — 1 comment > **Top comment:** "Fivetran charges according to a concept called MAR, Monthly Active Rows. 1 MAR is good for 1000 unique rows. If a row is updated more than once in a given..." - Title: [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) — 1 comment, 2 upvotes *(includes official response)* > **Top comment:** "Hey Nikolas, Would love other Census users to chime in, but there are lots of use cases our customers use us for :) In fact, we recently revamped our..." - Title: [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) — 1 comment, 2 upvotes *(includes official response)* > **Top comment:** "Hey Shannel, Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census. Here is a video showing the end to end..." ### NAKIVO Backup & Replication - Title: [What is NAKIVO Backup & Replication used for?](https://www.g2.com/discussions/what-is-nakivo-backup-replication-used-for) — 1 comment *(includes official response)* > **Top comment:** "NAKIVO Backup & Replication is a backup and disaster recovery solution for SMBs, enterprises and MSPs. It supports hybrid and multi-cloud environments,..." ### Azure Data Factory - Title: [Is Azure data Factory an ETL tool?](https://www.g2.com/discussions/is-azure-data-factory-an-etl-tool) — 2 comments > **Top comment:** "Yes Azure Data Factory is a No-Code ETL tool. Very easy to use." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fivetran-vs-nakivo-backup-replication-vs-azure-data-factory)