# Fivetran vs Keboola Comparison --- ## AI Generated Summary - **G2 reviewers report** that Fivetran excels in user-friendliness, with many praising its **pre-defined schemas** for a wide range of products, making reporting straightforward. Users appreciate the **easy connectors** that allow data to be loaded with just a click, streamlining the integration process. - **Users say** Keboola shines with its **robust data management** capabilities, allowing for the integration of multiple data sources in a single stream. The clear interface and ready-made connections to services like Google Analytics are frequently highlighted as features that simplify data handling. - **Reviewers mention** that Fivetran's implementation process is notably quick and intuitive, with many users finding the onboarding resources helpful. This ease of setup is a significant advantage for teams looking to get started without extensive technical knowledge. - **According to verified reviews** , Keboola's strength lies in its **data transformation** capabilities, with users noting its intuitive setup for data flows. This flexibility allows users to manipulate data effectively, which is crucial for businesses with diverse data needs. - **G2 reviewers highlight** that while Fivetran has a strong overall satisfaction score, it faces challenges in areas like **data cleaning** , where users feel it could improve compared to Keboola, which has received positive feedback for its more effective data cleaning features. - **Users report** that Keboola offers superior **customer support** , with many praising the responsiveness and helpfulness of the support team. This aspect is particularly important for businesses that require ongoing assistance and guidance as they navigate their data management processes. | | Fivetran | Keboola | |---|---|---| | **Star Rating** | 4.3 out of 5 | 4.6 out of 5 | | **Total Reviews** | 796 | 137 | | **Largest Market Segment** | Mid-Market (59.1% of reviews) | Mid-Market (65.2% of reviews) | | **Entry Level Price** | Free | Free With One-Time Purchase | --- ## Top Pros & Cons ### Fivetran Pros: - Ease of Use (187 reviews) - Easy Setup (74 reviews) Cons: - Sync Issues (60 reviews) - Expensive (36 reviews) ### Keboola Pros: - Ease of Use (35 reviews) - Features (27 reviews) Cons: - Learning Curve (14 reviews) - Complexity (13 reviews) --- ## Ratings Comparison | Rating | Fivetran | Keboola | |---|---|---| | **Meets Requirements** | 8.6 (586 reviews) | 8.7 (109 reviews) | | **Ease of Use** | 9.0 (594 reviews) | 8.6 (110 reviews) | | **Ease of Setup** | 9.1 (375 reviews) | 8.4 (81 reviews) | | **Ease of Admin** | 8.8 (327 reviews) | 8.1 (56 reviews) | | **Quality of Support** | 8.5 (536 reviews) | 9.5 (107 reviews) | | **Has the product been a good partner in doing business?** | 8.7 (321 reviews) | 9.0 (56 reviews) | | **Product Direction (% positive)** | 8.4 (532 reviews) | 8.9 (104 reviews) | --- ## Pricing ### Fivetran #### Entry-Level Pricing Plan: Free Plan Price: Free Description: For individuals automating ELT for small volumes of data. Key Features: - Access Standard Plan features, free up to 500,000 monthly active rows (MAR) - Commitment free: No credit card required [Browse all 4 editions](https://www.g2.com/products/fivetran/pricing) #### Free Trial Yes ### Keboola #### Entry-Level Pricing Plan: Free Tier Price: Free With One-Time Purchase Description: Our Free Tier gives you 60 free computation minutes each month to explore, build, and prototype in Keboola. If you need more, you can manually or automatically top up your account with additional credits at $0.14 per minute. This plan is ideal for early exploration, data prototyping, and self-paced learning, giving you a full hands-on experience with Keboola’s core capabilities—risk-free. Key Features: - Transformations: SQL, Python, R, dbt, No-code, Data Science - Scheduling & Triggers: Time-based or event-driven job automation - Monitoring & Alerts: Jobs list, email & webhook notifications [Browse all 2 editions](https://www.g2.com/products/keboola/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **Fivetran** | N/A | N/A | | **Keboola** | 7.4/10 | 21 | #### Data Integration | Feature | Fivetran | Keboola | |---|---|---| | **1st-Party Data Integration** | Not enough data | 8.3 (20 reviews) | | **2nd-Party Data Integration** | Not enough data | 8.2 (20 reviews) | | **3rd-Party Data Integration** | Not enough data | 7.9 (20 reviews) | | **Offline Data Integration** | Not enough data | 7.4 (18 reviews) | | **Mobile Data Integration** | Not enough data | 5.9 (17 reviews) | | **Data Export Tools** | Not enough data | 8.2 (19 reviews) | #### Agentic AI - Data Management Platform (DMP) | Feature | Fivetran | Keboola | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Data Analysis & Optimization | Feature | Fivetran | Keboola | |---|---|---| | **Audience Segmentation** | Not enough data | 7.4 (20 reviews) | | **Recommendations** | Not enough data | 6.6 (18 reviews) | | **Standard Dashboards** | Not enough data | 5.0 (19 reviews) | | **Custom Reports** | Not enough data | 5.9 (19 reviews) | #### Platform | Feature | Fivetran | Keboola | |---|---|---| | **Data Permissions** | Not enough data | 7.1 (19 reviews) | | **User, Role, and Access Management** | Not enough data | 7.6 (20 reviews) | | **Performance and Reliability** | Not enough data | 8.6 (20 reviews) | | **Enterprise Scalability** | Not enough data | 8.8 (19 reviews) | | **Internationalization** | Not enough data | 6.9 (18 reviews) | ### Data Extraction | Product | Score | Reviews | |---|---|---| | **Fivetran** | 8.0/10 | 176 | | **Keboola** | 8.1/10 | 71 | #### Functionality | Feature | Fivetran | Keboola | |---|---|---| | **Diverse Extraction Points** | 8.4 (152 reviews) | 8.7 (66 reviews) | | **Data Structuring** | 8.5 (145 reviews) | 8.5 (66 reviews) | | **Consolidation** | 8.4 (129 reviews) | 8.8 (63 reviews) | | **Data Cleaning** | 7.1 (116 reviews) | 8.0 (69 reviews) | | **Cloud Extraction** | 8.7 (138 reviews) | 9.0 (64 reviews) | | **Visualization** | 6.4 (111 reviews) | 5.2 (53 reviews) | #### Diverse Extraction Points | Feature | Fivetran | Keboola | |---|---|---| | **Diverse Extraction Points** | 8.4 (152 reviews) | 8.7 (66 reviews) | ### ETL Tools | Product | Score | Reviews | |---|---|---| | **Fivetran** | 8.4/10 | 220 | | **Keboola** | 8.4/10 | 74 | #### Management | Feature | Fivetran | Keboola | |---|---|---| | **Reporting** | 7.7 (150 reviews) | 7.0 (61 reviews) | | **Auditing** | 7.4 (146 reviews) | 7.1 (54 reviews) | #### Functionality | Feature | Fivetran | Keboola | |---|---|---| | **Extraction** | 8.9 (163 reviews) | 9.1 (72 reviews) | | **Transformation** | 8.1 (171 reviews) | 9.2 (73 reviews) | | **Loading** | 8.9 (195 reviews) | 8.9 (72 reviews) | | **Automation** | 9.0 (195 reviews) | 9.1 (72 reviews) | | **Scalability** | 8.5 (189 reviews) | 8.5 (69 reviews) | ### Data Replication | Product | Score | Reviews | |---|---|---| | **Fivetran** | 7.9/10 | 95 | | **Keboola** | 7.6/10 | 21 | #### Management | Feature | Fivetran | Keboola | |---|---|---| | **Real-Time Analytics** | 7.2 (66 reviews) | 6.8 (15 reviews) | | **Solution Integration** | 8.2 (59 reviews) | 7.6 (19 reviews) | | **Infrastructure Compatibility** | 8.5 (77 reviews) | 8.4 (19 reviews) | | **Monitoring** | 8.0 (82 reviews) | 7.7 (19 reviews) | #### Solution Provision | Feature | Fivetran | Keboola | |---|---|---| | **System Failover** | 7.3 (55 reviews) | 7.1 (16 reviews) | | **Pay by Usage** | 8.3 (71 reviews) | 8.0 (17 reviews) | | **Service Provision** | 7.6 (54 reviews) | Feature Not Available | ### Data Warehouse | Product | Score | Reviews | |---|---|---| | **Fivetran** | N/A | N/A | | **Keboola** | N/A | N/A | #### Data Management | Feature | Fivetran | Keboola | |---|---|---| | **Data Integration** | Not enough data | Not enough data | | **Data Compression** | Not enough data | Not enough data | | **Data Quality** | Not enough data | Not enough data | | **Built-In Data Analytics** | Not enough data | Not enough data | | **In-Database Machine Learning** | Not enough data | Not enough data | | **Data Lake Analytics** | Not enough data | Not enough data | #### Integration | Feature | Fivetran | Keboola | |---|---|---| | **AI/ ML Integration** | Not enough data | Not enough data | | **BI Tool Integration** | Not enough data | Not enough data | | **Data lake Integration** | Not enough data | Not enough data | #### Deployment | Feature | Fivetran | Keboola | |---|---|---| | **On-Premise** | Not enough data | Not enough data | | **Cloud** | Not enough data | Not enough data | #### Performance | Feature | Fivetran | Keboola | |---|---|---| | **Scalability** | Not enough data | Not enough data | #### Security | Feature | Fivetran | Keboola | |---|---|---| | **Data Governance** | Not enough data | Not enough data | | **Data Security** | Not enough data | Not enough data | #### Generative AI | Feature | Fivetran | Keboola | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | ### iPaaS | Product | Score | Reviews | |---|---|---| | **Fivetran** | N/A | N/A | | **Keboola** | N/A | N/A | #### Development | Feature | Fivetran | Keboola | |---|---|---| | **Real-Time Integration** | Not enough data | Not enough data | | **API Designer** | Not enough data | Not enough data | | **Flow Designer** | Not enough data | Not enough data | | **Pre-Built Connectors** | Not enough data | Not enough data | | **Custom Connectors** | Not enough data | Not enough data | | **Reusable connectors** | Not enough data | Not enough data | | **Multi - tenant architecture** | Not enough data | Not enough data | #### Management | Feature | Fivetran | Keboola | |---|---|---| | **Monitoring & Notification** | Not enough data | Not enough data | | **Routing And Orchestration** | Not enough data | Not enough data | | **Data Mapping** | Not enough data | Not enough data | | **Data Transformation** | Not enough data | Not enough data | | **API Management** | Not enough data | Not enough data | #### Security | Feature | Fivetran | Keboola | |---|---|---| | **Data Encryption** | Not enough data | Not enough data | | **Security Standards** | Not enough data | Not enough data | | **Communication Protocol** | Not enough data | Not enough data | #### Integration Options | Feature | Fivetran | Keboola | |---|---|---| | **Data Virtualization** | Not enough data | Not enough data | | **Managed File Transfers** | Not enough data | Not enough data | | **Big Data Processing** | Not enough data | Not enough data | | **EDI** | Not enough data | Not enough data | #### Deployment | Feature | Fivetran | Keboola | |---|---|---| | **Hybrid** | Not enough data | Feature Not Available | | **Cloud to Cloud** | Not enough data | Not enough data | ### DataOps Platforms | Product | Score | Reviews | |---|---|---| | **Fivetran** | N/A | N/A | | **Keboola** | 7.3/10 | 16 | #### Data Management | Feature | Fivetran | Keboola | |---|---|---| | **Data Integration** | Not enough data | 9.0 (16 reviews) | | **Metadata** | Not enough data | 7.6 (16 reviews) | | **Self-service** | Not enough data | 9.2 (16 reviews) | | **Automated workflows** | Not enough data | 8.6 (16 reviews) | #### Agentic AI - DataOps Platforms | Feature | Fivetran | Keboola | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Analytics | Feature | Fivetran | Keboola | |---|---|---| | **Analytics capabilities** | Not enough data | 7.5 (14 reviews) | | **Dasboard visualizations** | Not enough data | 5.4 (14 reviews) | #### Monitoring and Management | Feature | Fivetran | Keboola | |---|---|---| | **Data Observability** | Not enough data | 8.4 (16 reviews) | | **Testing capabilities** | Not enough data | 7.7 (15 reviews) | #### Cloud Deployment | Feature | Fivetran | Keboola | |---|---|---| | **Hybrid cloud support** | Not enough data | 7.8 (12 reviews) | | **Cloud migration capabilities** | Not enough data | 8.2 (13 reviews) | #### Generative AI | Feature | Fivetran | Keboola | |---|---|---| | **AI Text Generation** | Not enough data | 3.5 (9 reviews) | | **AI Text Summarization** | Not enough data | 4.4 (9 reviews) | ### Backup | Product | Score | Reviews | |---|---|---| | **Fivetran** | N/A | N/A | | **Keboola** | N/A | N/A | #### Management | Feature | Fivetran | Keboola | |---|---|---| | **Disaster Recovery** | Not enough data | Not enough data | | **Remote Backup** | Not enough data | Not enough data | | **Storage Formats** | Not enough data | Not enough data | | **Scheduled Backups** | Not enough data | Not enough data | | **On-Demand Restoration** | Not enough data | Not enough data | #### Reporting | Feature | Fivetran | Keboola | |---|---|---| | **Activity Monitoring** | Not enough data | Not enough data | | **Documentation** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | #### Security | Feature | Fivetran | Keboola | |---|---|---| | **Data Encryption** | Not enough data | Not enough data | | **Security and Compliance** | Not enough data | Not enough data | | **Deduplication ** | Not enough data | Not enough data | ### Big Data Analytics | Product | Score | Reviews | |---|---|---| | **Fivetran** | N/A | N/A | | **Keboola** | N/A | N/A | #### Data Transformation | Feature | Fivetran | Keboola | |---|---|---| | **Real-Time Analytics** | Not enough data | Not enough data | | **Data Querying** | Not enough data | Not enough data | #### Connectivity | Feature | Fivetran | Keboola | |---|---|---| | **Hadoop Integration** | Not enough data | Not enough data | | **Spark Integration** | Not enough data | Not enough data | | **Multi-Source Analysis** | Not enough data | Not enough data | | **Data Lake** | Not enough data | Not enough data | #### Operations | Feature | Fivetran | Keboola | |---|---|---| | **Data Visualization** | Not enough data | Not enough data | | **Data Workflow** | Not enough data | Not enough data | | **Governed Discovery** | Not enough data | Not enough data | | **Embedded Analytics** | Not enough data | Not enough data | | **Notebooks** | Not enough data | Not enough data | ### Big Data | Product | Score | Reviews | |---|---|---| | **Fivetran** | N/A | N/A | | **Keboola** | N/A | N/A | #### Building Reports | Feature | Fivetran | Keboola | |---|---|---| | **Data Transformation** | Not enough data | Not enough data | | **Data Modeling** | Not enough data | Not enough data | | **WYSIWYG Report Design** | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | #### Platform | Feature | Fivetran | Keboola | |---|---|---| | **Mobile User Support** | Not enough data | Not enough data | | **Customization ** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | --- ## Categories **Shared Categories (3):** [Data Replication Software](https://www.g2.com/categories/data-replication), [ETL Tools](https://www.g2.com/categories/etl-tools), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools) **Unique to Keboola (6):** [DataOps Platforms](https://www.g2.com/categories/dataops-platforms), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [iPaaS Software](https://www.g2.com/categories/ipaas), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse) --- ## Reviewer Demographics ### By Company Size | Segment | Fivetran | Keboola | |---|---|---| | **Small-Business** | 27.3% | 20.5% | | **Mid-Market** | 59.1% | 65.2% | | **Enterprise** | 13.5% | 14.4% | ### By Industry #### Fivetran - **Computer Software:** 21.9% - **Information Technology and Services:** 17.4% - **Financial Services:** 8.5% - **Retail:** 5.1% - **Marketing and Advertising:** 3.6% - **Consumer Goods:** 2.3% - **Insurance:** 2.3% - **Education Management:** 2.1% - **Health, Wellness and Fitness:** 2.1% - **Internet:** 2.1% - **Other:** 32.6% #### Keboola - **Information Technology and Services:** 12.9% - **Marketing and Advertising:** 12.1% - **Retail:** 7.6% - **Media Production:** 7.6% - **Computer Software:** 6.1% - **Internet:** 6.1% - **Financial Services:** 6.1% - **Hospitality:** 3.8% - **Food & Beverages:** 3.8% - **Automotive:** 3.0% - **Other:** 31.1% --- ## Alternatives ### Alternatives to Fivetran - [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (320 reviews) - [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (283 reviews) - [Boomi Data Integration](https://www.g2.com/products/boomi-data-integration/reviews) — 4.7/5 stars (121 reviews) - [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (110 reviews) - [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (768 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (309 reviews) - [Integrate.io](https://www.g2.com/products/integrate-io/reviews) — 4.3/5 stars (212 reviews) - [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (202 reviews) - [AWS Database Migration Service](https://www.g2.com/products/aws-database-migration-service/reviews) — 4.1/5 stars (50 reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews) ### Alternatives to Keboola - [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (803 reviews) - [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (768 reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (754 reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2081 reviews) - [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (398 reviews) - [Apify](https://www.g2.com/products/apify/reviews) — 4.7/5 stars (497 reviews) - [Boost.space](https://www.g2.com/products/boost-space/reviews) — 4.6/5 stars (350 reviews) - [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (771 reviews) - [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (817 reviews) --- ## Top Discussions ### Fivetran - Title: [Is Fivetran an ETL tool?](https://www.g2.com/discussions/is-fivetran-an-etl-tool) — 2 comments > **Top comment:** "Fivetran is actually an "ELT" tool. It Extracts, Loads, and then Transforms, keeping a copy of both the source data as well as the transformed data." - Title: [What is Fivetran used for?](https://www.g2.com/discussions/fivetran-what-is-fivetran-used-for) — 1 comment > **Top comment:** "Data extraction from operational systems for us in reporting and analytical environments" - Title: [How much does Fivetran cost?](https://www.g2.com/discussions/how-much-does-fivetran-cost) — 1 comment > **Top comment:** "Fivetran charges according to a concept called MAR, Monthly Active Rows. 1 MAR is good for 1000 unique rows. If a row is updated more than once in a given..." - Title: [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) — 1 comment, 2 upvotes *(includes official response)* > **Top comment:** "Hey Nikolas, Would love other Census users to chime in, but there are lots of use cases our customers use us for :) In fact, we recently revamped our..." - Title: [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) — 1 comment, 2 upvotes *(includes official response)* > **Top comment:** "Hey Shannel, Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census. Here is a video showing the end to end..." ### Keboola - Title: [Are you planning to include those extractors: Pinterest, TikTok, Spinoco? All of the would be beneficial for our use.](https://www.g2.com/discussions/are-you-planning-to-include-those-extractors-pinterest-tiktok-spinoco-all-of-the-would-be-beneficial-for-our-use) — 2 comments, 1 upvote > **Top comment:** "TikTok" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fivetran-vs-keboola)