# Fivetran vs Integrate.io Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Fivetran excels in user-friendliness, with many users highlighting its **pre-defined schemas** for various products, making reporting straightforward. The ease of setup is frequently praised, with users noting that data can be loaded with just a click of a button.
- **Users say** that Integrate.io offers a clean and intuitive interface, which simplifies the pipeline creation process, especially for non-technical users. The **drag-and-drop functionality** is particularly appreciated, allowing for seamless workflow design without extensive technical knowledge.
- **According to verified reviews** , Fivetran's implementation process is notably quick, with users mentioning that it saves time and effort in data integration and maintenance. This efficiency is a significant advantage for teams looking to streamline their data operations.
- **Reviewers mention** that Integrate.io provides excellent support and communication, which is crucial for teams with limited resources. Users appreciate the reliability of the system, noting that it requires little to no maintenance to maintain consistent data flows.
- **G2 reviewers highlight** that while Fivetran has a strong overall satisfaction score, Integrate.io shines in its **quality of support** , receiving higher ratings in this area. Users feel that the support team is responsive and helpful, which enhances the overall user experience.
- **Users report** that Fivetran's automation features are robust, with many praising its ability to handle data loading efficiently. However, some users of Integrate.io appreciate its flexibility and comprehensive set of connectors, which make integration with diverse data sources seamless.



| | Fivetran | Integrate.io | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 795 | 212 | 
| **Largest Market Segment** | Mid-Market (59.1% of reviews) | Mid-Market (51.0% of reviews) | 
| **Entry Level Price** | Free | No pricing available | 

---
## Top Pros & Cons

### Fivetran

Pros:
- Ease of Use (203 reviews)
- Easy Setup (82 reviews)

Cons:
- Sync Issues (60 reviews)
- Expensive (46 reviews)

### Integrate.io

Pros:
- Ease of Use (11 reviews)
- Customer Support (8 reviews)

Cons:
- Learning Difficulty (4 reviews)
- Poor Documentation (4 reviews)

---
## Ratings Comparison
| Rating | Fivetran | Integrate.io | 
|---|---|---|
  | **Meets Requirements** | 8.6 (585 reviews) | 8.4 (184 reviews) | 
  | **Ease of Use** | 9.0 (593 reviews) | 8.4 (185 reviews) | 
  | **Ease of Setup** | 9.1 (374 reviews) | 8.7 (106 reviews) | 
  | **Ease of Admin** | 8.8 (327 reviews) | 8.7 (96 reviews) | 
  | **Quality of Support** | 8.5 (535 reviews) | 9.3 (182 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (321 reviews) | 9.2 (95 reviews) | 
  | **Product Direction (% positive)** | 8.4 (531 reviews) | 8.0 (179 reviews) | 

---
## Pricing

### Fivetran

#### Entry-Level Pricing

Plan: Free Plan

Price: Free

Description: For individuals automating ELT for small volumes of data.

Key Features:
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required

[Browse all 4 editions](https://www.g2.com/products/fivetran/pricing)

#### Free Trial

Yes

### Integrate.io

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.0/10 | 176 |
| **Integrate.io** | N/A | N/A |

#### Functionality

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **Diverse Extraction Points** | 8.4 (152 reviews) | Not enough data | 
| **Data Structuring** | 8.5 (145 reviews) | Not enough data | 
| **Consolidation** | 8.4 (129 reviews) | Not enough data | 
| **Data Cleaning** | 7.1 (116 reviews) | Not enough data | 
| **Cloud Extraction** | 8.7 (138 reviews) | Not enough data | 
| **Visualization** | 6.4 (111 reviews) | Not enough data | 

#### Diverse Extraction Points

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **Diverse Extraction Points** | 8.4 (152 reviews) | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.4/10 | 219 |
| **Integrate.io** | 8.5/10 | 71 |

#### Management

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **Reporting** | 7.7 (150 reviews) | 7.9 (50 reviews) | 
| **Auditing** | 7.4 (146 reviews) | 7.8 (48 reviews) | 

#### Functionality

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **Extraction** | 8.9 (162 reviews) | 8.9 (65 reviews) | 
| **Transformation** | 8.1 (171 reviews) | 8.8 (66 reviews) | 
| **Loading** | 8.9 (194 reviews) | 8.9 (67 reviews) | 
| **Automation** | 9.0 (194 reviews) | 9.1 (65 reviews) | 
| **Scalability** | 8.5 (188 reviews) | 8.3 (61 reviews) | 

### Data Replication

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 7.9/10 | 95 |
| **Integrate.io** | 8.9/10 | 27 |

#### Management

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **Real-Time Analytics** | 7.2 (66 reviews) | 8.7 (22 reviews) | 
| **Solution Integration** | 8.2 (59 reviews) | 9.3 (23 reviews) | 
| **Infrastructure Compatibility** | 8.5 (77 reviews) | 8.9 (24 reviews) | 
| **Monitoring** | 8.0 (82 reviews) | 9.0 (21 reviews) | 

#### Solution Provision

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **System Failover** | 7.3 (55 reviews) | 8.9 (20 reviews) | 
| **Pay by Usage** | 8.3 (71 reviews) | 8.3 (20 reviews) | 
| **Service Provision** | 7.6 (54 reviews) | 9.3 (19 reviews) | 

### iPaaS

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Integrate.io** | 8.8/10 | 7 |

#### Development 

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **Real-Time Integration** | Not enough data | 8.1 (7 reviews) | 
| **API Designer** | Not enough data | 8.9 (6 reviews) ✓ Verified | 
| **Flow Designer** | Not enough data | 9.4 (6 reviews) ✓ Verified | 
| **Pre-Built Connectors** | Not enough data | 9.4 (6 reviews) ✓ Verified | 
| **Custom Connectors** | Not enough data | 7.8 (6 reviews) ✓ Verified | 
| **Reusable connectors** | Not enough data | 10.0 (5 reviews) | 
| **Multi - tenant architecture** | Not enough data | 8.7 (5 reviews) | 

#### Management 

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **Monitoring & Notification** | Not enough data | 8.3 (6 reviews) ✓ Verified | 
| **Routing And Orchestration** | Not enough data | 8.3 (6 reviews) ✓ Verified | 
| **Data Mapping** | Not enough data | 9.5 (7 reviews) ✓ Verified | 
| **Data Transformation** | Not enough data | 8.9 (6 reviews) ✓ Verified | 
| **API Management** | Not enough data | 8.8 (7 reviews) | 

#### Security

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **Data Encryption** | Not enough data | 8.1 (6 reviews) ✓ Verified | 
| **Security Standards** | Not enough data | 9.2 (6 reviews) ✓ Verified | 
| **Communication Protocol** | Not enough data | 9.0 (5 reviews) ✓ Verified | 

#### Integration Options

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **Data Virtualization** | Not enough data | 7.3 (5 reviews) ✓ Verified | 
| **Managed File Transfers** | Not enough data | 9.0 (5 reviews) ✓ Verified | 
| **Big Data Processing** | Not enough data | 9.3 (5 reviews) ✓ Verified | 
| **EDI** | Not enough data | 9.7 (5 reviews) ✓ Verified | 

#### Deployment 

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **Hybrid** | Not enough data | 7.7 (5 reviews) | 
| **Cloud to Cloud** | Not enough data | 8.8 (7 reviews) | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Integrate.io** | 8.3/10 | 21 |

#### Development 

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **Pre-built Connectors** | Not enough data | 8.9 (20 reviews) | 
| **Custom Connectors** | Not enough data | 7.7 (18 reviews) | 

#### Management 

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.4 (17 reviews) | 
| **Data Mapping** | Not enough data | 8.8 (18 reviews) | 

#### Integration Options

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **ERP Systems** | Not enough data | 8.3 (16 reviews) | 
| **Accounting Systems** | Not enough data | 7.7 (13 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | 8.7 (18 reviews) | 
| **EDI** | Not enough data | 7.9 (11 reviews) | 

### Reverse ETL

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Integrate.io** | 8.0/10 | 11 |

#### Data Management 

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **Data Modeling** | Not enough data | 7.8 (10 reviews) | 
| **Auditing** | Not enough data | 7.5 (8 reviews) | 
| **Observability** | Not enough data | 7.8 (10 reviews) | 
| **Data mapping** | Not enough data | 9.0 (10 reviews) | 
| **Reporting** | Not enough data | 8.0 (9 reviews) | 

#### Functionality

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **Debugging** | Not enough data | 6.8 (11 reviews) | 
| **Workflow Automations** | Not enough data | 8.2 (11 reviews) | 
| **Notifications** | Not enough data | 7.4 (11 reviews) | 
| **API Integrations** | Not enough data | 7.6 (9 reviews) | 
| **Programmed trigger of data sync** | Not enough data | 8.7 (9 reviews) | 
| **Incremental data sync** | Not enough data | 8.0 (10 reviews) | 
| **Data audit** | Not enough data | 8.1 (8 reviews) | 

#### Security

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **Security Compliance** | Not enough data | 8.5 (9 reviews) | 
| **Data Encryption** | Not enough data | 8.1 (9 reviews) | 

#### Generative AI

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

### Data Observability

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Integrate.io** | 8.2/10 | 7 |

#### Functionality

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **Real-time Analytics** | Not enough data | 8.3 (6 reviews) | 
| **Data quality monitoring** | Not enough data | 8.1 (6 reviews) | 
| **Automation** | Not enough data | 8.1 (7 reviews) | 
| **End to End visiblity** | Not enough data | 7.8 (6 reviews) | 

#### Management

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **Anomaly identification** | Not enough data | 8.6 (6 reviews) | 
| **Single pane view** | Not enough data | 8.3 (6 reviews) | 
| **Real-time alerts** | Not enough data | 7.8 (6 reviews) | 
| **Data lineage** | Not enough data | 8.3 (6 reviews) | 
| **Integrations** | Not enough data | 8.6 (6 reviews) | 

#### Generative AI

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Data Observability

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Backup

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Integrate.io** | N/A | N/A |

#### Management

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **Disaster Recovery** | Not enough data | Not enough data | 
| **Remote Backup** | Not enough data | Not enough data | 
| **Storage Formats** | Not enough data | Not enough data | 
| **Scheduled Backups** | Not enough data | Not enough data | 
| **On-Demand Restoration** | Not enough data | Not enough data | 

#### Reporting

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **Activity Monitoring** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 

#### Security

| Feature | Fivetran | Integrate.io | 
|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | 
| **Security and Compliance** | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Data Replication Software](https://www.g2.com/categories/data-replication), [ETL Tools](https://www.g2.com/categories/etl-tools)

**Unique to Fivetran (1):** [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools)

**Unique to Integrate.io (5):** [Data Observability Software](https://www.g2.com/categories/data-observability), [Reverse ETL Software](https://www.g2.com/categories/reverse-etl), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [iPaaS Software](https://www.g2.com/categories/ipaas)


---
## Reviewer Demographics

### By Company Size

| Segment | Fivetran | Integrate.io | 
|---|---|---|
| **Small-Business** | 27.4% | 31.9% | 
| **Mid-Market** | 59.1% | 51.0% | 
| **Enterprise** | 13.5% | 17.1% | 

### By Industry

#### Fivetran

- **Computer Software:** 21.9%
- **Information Technology and Services:** 17.4%
- **Financial Services:** 8.6%
- **Retail:** 5.1%
- **Marketing and Advertising:** 3.6%
- **Consumer Goods:** 2.3%
- **Insurance:** 2.3%
- **Education Management:** 2.1%
- **Internet:** 2.1%
- **Health, Wellness and Fitness:** 1.9%
- **Other:** 32.7%

#### Integrate.io

- **Information Technology and Services:** 16.8%
- **Computer Software:** 13.0%
- **Marketing and Advertising:** 7.7%
- **Internet:** 5.3%
- **Financial Services:** 3.8%
- **Education Management:** 2.9%
- **Utilities:** 2.4%
- **Insurance:** 2.4%
- **Transportation/Trucking/Railroad:** 2.4%
- **Consumer Goods:** 2.4%
- **Other:** 40.9%

---
## Alternatives

### Alternatives to Fivetran

- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (322 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (276 reviews)
- [Boomi Data Integration](https://www.g2.com/products/boomi-data-integration/reviews) — 4.7/5 stars (121 reviews)
- [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (110 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (200 reviews)
- [AWS Database Migration Service](https://www.g2.com/products/aws-database-migration-service/reviews) — 4.1/5 stars (50 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Dataddo](https://www.g2.com/products/dataddo/reviews) — 4.7/5 stars (185 reviews)

### Alternatives to Integrate.io

- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (276 reviews)
- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (322 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)
- [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (200 reviews)
- [Celigo](https://www.g2.com/products/celigo/reviews) — 4.6/5 stars (1052 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2058 reviews)
- [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (397 reviews)
- [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (741 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)

---
## Top Discussions

### Fivetran

- Title: [Is Fivetran an ETL tool?](https://www.g2.com/discussions/is-fivetran-an-etl-tool) — 2 comments
  > **Top comment:** "Fivetran is actually an "ELT" tool. It Extracts, Loads, and then Transforms, keeping a copy of both the source data as well as the transformed data."
- Title: [What is Fivetran used for?](https://www.g2.com/discussions/fivetran-what-is-fivetran-used-for) — 1 comment
  > **Top comment:** "Data extraction from operational systems for us in reporting and analytical environments"
- Title: [How much does Fivetran cost?](https://www.g2.com/discussions/how-much-does-fivetran-cost) — 1 comment
  > **Top comment:** "Fivetran charges according to a concept called MAR, Monthly Active Rows. 1 MAR is good for 1000 unique rows. If a row is updated more than once in a given..."
- Title: [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Nikolas, 

Would love other Census users to chime in, but there are lots of use cases our customers use us for :)

In fact, we recently revamped our..."
- Title: [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Shannel, 

Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census.

Here is a video showing the end to end..."

### Integrate.io

- Title: [Who uses Xplenty?](https://www.g2.com/discussions/who-uses-xplenty) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Xplenty is not just for developers or engineers. Our customers come from many industries, and our easy-to-use interface make data delivery accessible and..."
- Title: [Is the Xplenty 7-day trial really free?](https://www.g2.com/discussions/free-trial-7a08a2cf-d607-43de-b836-c3adf3331730) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. No credit card is required, and you will have a fully functioning Xplenty platform for the duration of your trial."
- Title: [What happens at the end of my trial?](https://www.g2.com/discussions/end-of-trial) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "When your trial is up, you can buy online and pay via credit card, or pay by invoice by talking to one of our sales representatives."
- Title: [Can I upgrade or downgrade at any time?](https://www.g2.com/discussions/upgrades-and-downgrades) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. We are SaaS company that offers both monthly and annual subscriptions, and you can upgrade or downgrade your Xplenty account at any time."
- Title: [What if the data source that I’m looking for isn’t available?](https://www.g2.com/discussions/data-sources-fe38231f-c1ec-4772-b99e-9d9dbaa887be) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "If you don’t see the data source that you’re looking for in our integration pages, let us know and we will create it for you."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fivetran-vs-integrate-io)