Compare Fivetran and Improvado 
At a Glance
Market Segments
Mid-Market (59.1% of reviews)
Mid-Market (47.4% of reviews)
Entry-Level Pricing
Free
Contact Us 200 Million Data Rows Per Year
Fivetran
Star Rating
(793)4.3 out of 5
Market Segments
Mid-Market (59.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansImprovado
Star Rating
(80)4.4 out of 5
Market Segments
Mid-Market (47.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 200 Million Data Rows Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Fivetran excels in user-friendliness, with many praising its intuitive interface and extensive resources for setup. Users appreciate the pre-defined schema for various products, making data loading as simple as a click of a button.
- Users say that Improvado offers a smooth onboarding experience, particularly highlighting the ease of setting up new data connections. Reviewers mention that the Extract & Load features are straightforward, allowing for quick monitoring of data quality.
- According to verified reviews, Fivetran stands out for its high ease of setup and administration, with users noting that it significantly reduces the time and effort required for data integration. The availability of multiple pre-built connectors further enhances its usability.
- Reviewers mention that while Improvado provides good customer support, Fivetran's community resources and support options are also highly regarded, making it easier for users to find help when needed.
- G2 reviewers highlight that Fivetran's automation capabilities are a strong point, with users enjoying the seamless data loading process. In contrast, some Improvado users feel that while it offers solid features, it may not match the same level of automation efficiency.
- Users report that both platforms are effective in data management, but Fivetran's higher G2 Score reflects a broader satisfaction among users, particularly in areas like data structuring and loading, where it consistently receives better feedback.
Pricing
Entry-Level Pricing
Fivetran
Free Plan
Free
For individuals automating ELT for small volumes of data.
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required
Improvado
Growth
Contact Us
200 Million Data Rows Per Year
For expanding firms needing deeper insights and reporting
- Unlimited data sources
- Unlimited accounts per data source
- Custom connectors
Free Trial
Fivetran
Free Trial is available
Improvado
No trial information availableRatings
Meets Requirements
8.6
583
8.5
73
Ease of Use
9.0
591
8.1
73
Ease of Setup
9.1
372
7.7
49
Ease of Admin
8.8
327
8.3
43
Quality of Support
8.5
533
9.0
73
Has the product been a good partner in doing business?
8.7
321
9.4
44
Product Direction (% positive)
8.3
529
9.5
67
Features by Category
Metrics
Not enough data
7.8
13
Not enough data
8.3
13
Not enough data
7.6
12
Not enough data
7.8
12
Not enough data
7.9
12
Not enough data
7.2
12
Not enough data
6.9
12
Not enough data
8.6
12
Not enough data
8.3
13
Reporting
Not enough data
7.4
14
Not enough data
7.7
14
Not enough data
7.9
14
Not enough data
7.7
13
Not enough data
7.1
13
Not enough data
8.2
13
Not enough data
8.3
14
Other
Not enough data
7.9
14
Not enough data
7.4
13
Not enough data
6.5
13
Not enough data
8.7
13
Not enough data
7.9
14
Not enough data
7.2
13
Not enough data
6.8
14
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.3
14
Not enough data
7.3
13
Not enough data
8.2
14
Not enough data
8.0
14
Functionality
8.4
152
6.4
15
8.5
145
7.3
15
8.4
129
7.0
15
7.1
116
7.2
15
8.7
138
7.9
14
6.4
111
6.8
15
Diverse Extraction Points
8.4
152
6.4
15
Management
7.7
150
6.9
13
7.4
146
7.0
10
Functionality
8.9
160
8.5
13
8.1
171
8.6
13
8.9
193
7.8
13
9.0
194
7.5
12
8.5
188
7.6
12
Management
7.2
66
Not enough data
8.2
59
Not enough data
8.5
77
Not enough data
8.0
82
Not enough data
Solution Provision
7.3
55
Not enough data
8.3
71
Not enough data
7.6
54
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.6
38
|
Verified
Not enough data
8.5
43
|
Verified
Not enough data
7.4
34
|
Verified
Not enough data
8.3
40
|
Verified
Not enough data
6.9
16
Not enough data
5.8
12
Campaign Activity
Not enough data
8.4
45
|
Verified
Not enough data
8.2
47
|
Verified
Not enough data
7.6
34
|
Verified
Not enough data
8.9
47
|
Verified
Not enough data
7.3
36
Not enough data
5.4
13
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Fivetran and Improvado are categorized as ETL Tools and Data Extraction
Unique Categories
Fivetran is categorized as Data Replication
Improvado is categorized as Marketing Analytics and Digital Analytics
Reviews
Reviewers' Company Size
Fivetran
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Improvado
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.0%
Information Technology and Services
17.4%
Financial Services
8.6%
Retail
5.1%
Marketing and Advertising
3.6%
Other
43.3%
Marketing and Advertising
57.7%
Hospital & Health Care
6.4%
Retail
2.6%
Online Media
2.6%
Entertainment
2.6%
Other
28.2%
Discussions
Is Fivetran an ETL tool?
2 Comments
SY
Fivetran is actually an "ELT" tool. It Extracts, Loads, and then Transforms, keeping a copy of both the source data as well as the transformed data.Read more
What is Fivetran used for?
1 Comment
DA
Data extraction from operational systems for us in reporting and analytical environmentsRead more
How much does Fivetran cost?
1 Comment
SY
Fivetran charges according to a concept called MAR, Monthly Active Rows. 1 MAR is good for 1000 unique rows. If a row is updated more than once in a given...Read more
Improvado has no discussions with answers
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