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Compare Fivetran and Improvado 
At a Glance
Market Segments
Mid-Market (56.4% of reviews)
Mid-Market (47.4% of reviews)
Entry-Level Pricing
Free
Contact Us 200 Million Data Rows Per Year
Fivetran
Star Rating
(447)4.2 out of 5
Market Segments
Mid-Market (56.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansImprovado
Star Rating
(80)4.4 out of 5
Market Segments
Mid-Market (47.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 200 Million Data Rows Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Fivetran excels in ease of use, with users highlighting how quickly they can set up connectors and manage data integration. One user noted that "setting up connectors takes only minutes," making it a preferred choice for teams looking for a straightforward solution.
- Users say that Improvado offers a strong onboarding experience, with many finding it easy to set up new data connections and monitor quality. Reviewers appreciate the Extract & Load features, which simplify the process of data extraction from various platforms.
- According to verified reviews, Fivetran's automated pipelines are a standout feature, as they handle schema changes seamlessly. This capability is praised for saving time and reducing manual effort, which is crucial for teams managing large datasets.
- Reviewers mention that while Improvado provides good customer support, Fivetran's community support and multiple pre-built connectors enhance the overall user experience, making it easier for users to find solutions and implement integrations.
- G2 reviewers highlight that Fivetran's performance in data structuring and loading is superior, with users noting that it simplifies the data management process. In contrast, Improvado, while effective, has received mixed feedback on its data structuring capabilities.
- Users report that Improvado has revolutionized their data management by consolidating data from multiple sources, which has saved them countless hours of manual labor. However, Fivetran's higher overall satisfaction scores suggest that it may provide a more reliable experience for users seeking a robust ETL tool.
Pricing
Entry-Level Pricing
Fivetran
Free Plan
Free
For individuals automating ELT for small volumes of data.
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required
Improvado
Growth
Contact Us
200 Million Data Rows Per Year
For expanding firms needing deeper insights and reporting
- Unlimited data sources
- Unlimited accounts per data source
- Custom connectors
Free Trial
Fivetran
Free Trial is available
Improvado
No trial information availableRatings
Meets Requirements
8.4
322
8.5
73
Ease of Use
9.0
328
8.1
73
Ease of Setup
9.1
248
7.7
49
Ease of Admin
8.8
212
8.3
43
Quality of Support
8.0
301
9.0
73
Has the product been a good partner in doing business?
8.3
208
9.4
44
Product Direction (% positive)
7.7
285
9.5
67
Features by Category
Metrics
Not enough data
7.8
13
Not enough data
8.3
13
Not enough data
7.6
12
Not enough data
7.8
12
Not enough data
7.9
12
Not enough data
7.2
12
Not enough data
6.9
12
Not enough data
8.6
12
Not enough data
8.3
13
Reporting
Not enough data
7.4
14
Not enough data
7.7
14
Not enough data
7.9
14
Not enough data
7.7
13
Not enough data
7.1
13
Not enough data
8.2
13
Not enough data
8.3
14
Other
Not enough data
7.9
14
Not enough data
7.4
13
Not enough data
6.5
13
Not enough data
8.7
13
Not enough data
7.9
14
Not enough data
7.2
13
Not enough data
6.8
14
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.3
14
Not enough data
7.3
13
Not enough data
8.2
14
Not enough data
8.0
14
Functionality
8.4
151
6.4
15
8.5
145
7.3
15
8.4
129
7.0
15
7.1
116
7.2
15
8.7
138
7.9
14
6.4
111
6.8
15
Diverse Extraction Points
8.4
151
6.4
15
Management
7.5
98
6.9
13
7.1
92
7.0
10
Functionality
8.9
122
8.5
13
7.7
110
8.6
13
8.9
119
7.8
13
8.9
116
7.5
12
8.5
115
7.6
12
Management
7.2
66
Not enough data
8.2
59
Not enough data
8.5
77
Not enough data
8.0
82
Not enough data
Solution Provision
7.3
55
Not enough data
8.3
71
Not enough data
7.6
54
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.6
38
|
Verified
Not enough data
8.5
43
|
Verified
Not enough data
7.4
34
|
Verified
Not enough data
8.3
40
|
Verified
Not enough data
6.9
16
Not enough data
5.8
12
Campaign Activity
Not enough data
8.4
45
|
Verified
Not enough data
8.2
47
|
Verified
Not enough data
7.6
34
|
Verified
Not enough data
8.9
47
|
Verified
Not enough data
7.3
36
Not enough data
5.4
13
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Fivetran and Improvado are categorized as ETL Tools and Data Extraction
Unique Categories
Fivetran is categorized as Data Replication
Improvado is categorized as Marketing Analytics and Digital Analytics
Reviews
Reviewers' Company Size
Fivetran
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Improvado
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.8%
Information Technology and Services
13.7%
Financial Services
9.3%
Retail
5.3%
Marketing and Advertising
5.3%
Other
51.5%
Marketing and Advertising
57.7%
Hospital & Health Care
6.4%
Retail
2.6%
Online Media
2.6%
Medical Practice
2.6%
Other
28.2%
Discussions
Is Fivetran an ETL tool?
2 Comments
NV
Fivetran is an ELT Tool, specifically for Extracting the data from source and Loading the data into the Destination. This tool works in conjunction with...Read more
Can I reuse a google sheet's name that I just deleted?
1 Comment
JL
Hi Gabriel,
Thanks for reaching out. Yes, this should work. Please let us know if you run into any issues.
Cheers,
Joseph Read more
Can Fivetran implement a feature to auto download / refresh data into a spreadsheet ? That would be great.
1 Comment
JL
Hi George,
Thanks for reaching out. All feature requests are logged via our Support Portal. Please submit your feature request here:...Read more
Improvado has no discussions with answers
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