# Fivetran vs Improvado Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Fivetran excels in user-friendliness, with many praising its intuitive interface and extensive resources for setup. Users appreciate the **pre-defined schema** for various products, making data loading as simple as a click of a button.
- **Users say** that Improvado offers a smooth onboarding experience, particularly highlighting the ease of setting up new data connections. Reviewers mention that the **Extract & Load features** are straightforward, allowing for quick monitoring of data quality.
- **According to verified reviews** , Fivetran stands out for its high ease of setup and administration, with users noting that it significantly reduces the time and effort required for data integration. The availability of **multiple pre-built connectors** further enhances its usability.
- **Reviewers mention** that while Improvado provides good customer support, Fivetran's community resources and support options are also highly regarded, making it easier for users to find help when needed.
- **G2 reviewers highlight** that Fivetran's automation capabilities are a strong point, with users enjoying the seamless data loading process. In contrast, some Improvado users feel that while it offers solid features, it may not match the same level of automation efficiency.
- **Users report** that both platforms are effective in data management, but Fivetran's higher G2 Score reflects a broader satisfaction among users, particularly in areas like **data structuring** and **loading** , where it consistently receives better feedback.



| | Fivetran | Improvado | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 797 | 80 | 
| **Largest Market Segment** | Mid-Market (59.1% of reviews) | Mid-Market (47.4% of reviews) | 
| **Entry Level Price** | Free | Contact Us 200 Million Data Rows Per Year | 

---
## Top Pros & Cons

### Fivetran

Pros:
- Ease of Use (187 reviews)
- Easy Setup (74 reviews)

Cons:
- Sync Issues (60 reviews)
- Expensive (36 reviews)

### Improvado

Pros:
- Customer Support (3 reviews)
- Helpful (3 reviews)

Cons:
- Learning Curve (2 reviews)
- API Limitations (1 reviews)

---
## Ratings Comparison
| Rating | Fivetran | Improvado | 
|---|---|---|
  | **Meets Requirements** | 8.6 (586 reviews) | 8.5 (73 reviews) | 
  | **Ease of Use** | 9.0 (594 reviews) | 8.1 (73 reviews) | 
  | **Ease of Setup** | 9.1 (375 reviews) | 7.7 (49 reviews) | 
  | **Ease of Admin** | 8.8 (327 reviews) | 8.3 (43 reviews) | 
  | **Quality of Support** | 8.5 (536 reviews) | 9.0 (73 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (321 reviews) | 9.4 (44 reviews) | 
  | **Product Direction (% positive)** | 8.4 (532 reviews) | 9.5 (67 reviews) | 

---
## Pricing

### Fivetran

#### Entry-Level Pricing

Plan: Free Plan

Price: Free

Description: For individuals automating ELT for small volumes of data.

Key Features:
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required

[Browse all 4 editions](https://www.g2.com/products/fivetran/pricing)

#### Free Trial

Yes

### Improvado

#### Entry-Level Pricing

Plan: Growth

Price: Contact Us 200 Million Data Rows Per Year

Description: For expanding firms needing deeper insights and reporting

Key Features:
- Unlimited data sources
- Unlimited accounts per data source
- Custom connectors

[Browse all 3 editions](https://www.g2.com/products/improvado-improvado/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Improvado** | 7.7/10 | 15 |

#### Metrics

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 7.8 (13 reviews) | 
| **Engagement** | Not enough data | 8.3 (13 reviews) | 
| **Entry and Exit Pages** | Not enough data | 7.6 (12 reviews) | 
| **Standard Event Tracking** | Not enough data | 7.8 (12 reviews) | 
| **Custom Event Tracking** | Not enough data | 7.9 (12 reviews) | 
| **Retention** | Not enough data | 7.2 (12 reviews) | 
| **Return** | Not enough data | 6.9 (12 reviews) | 
| **Conversions** | Not enough data | 8.6 (12 reviews) | 
| **Funnels** | Not enough data | 8.3 (13 reviews) | 

#### Reporting

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 7.4 (14 reviews) | 
| **Trending** | Not enough data | 7.7 (14 reviews) | 
| **Retroactive Reporting** | Not enough data | 7.9 (14 reviews) | 
| **Segmentation** | Not enough data | 7.7 (13 reviews) | 
| **Mobile Reporting** | Not enough data | 7.1 (13 reviews) | 
| **Unification Across Devices** | Not enough data | 8.2 (13 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.3 (14 reviews) | 

#### Other

| Feature | Fivetran | Improvado | 
|---|---|---|
| **User Data** | Not enough data | 7.9 (14 reviews) | 
| **Site Search Reporting** | Not enough data | 7.4 (13 reviews) | 
| **Load Time Monitoring** | Not enough data | 6.5 (13 reviews) | 
| **Campaign Tracking** | Not enough data | 8.7 (13 reviews) | 
| **E-Commerce** | Not enough data | 7.9 (14 reviews) | 
| **Promotional Messages** | Not enough data | 7.2 (13 reviews) | 
| **Administration Alerts** | Not enough data | 6.8 (14 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Fivetran | Improvado | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.3 (14 reviews) | 
| **QA Testing** | Not enough data | 7.3 (13 reviews) | 
| **Performance and Reliability** | Not enough data | 8.2 (14 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.0 (14 reviews) | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.0/10 | 176 |
| **Improvado** | 7.0/10 | 17 |

#### Functionality

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Diverse Extraction Points** | 8.4 (152 reviews) | 6.4 (15 reviews) | 
| **Data Structuring** | 8.5 (145 reviews) | 7.3 (15 reviews) | 
| **Consolidation** | 8.4 (129 reviews) | 7.0 (15 reviews) | 
| **Data Cleaning** | 7.1 (116 reviews) | 7.2 (15 reviews) | 
| **Cloud Extraction** | 8.7 (138 reviews) | 7.9 (14 reviews) | 
| **Visualization** | 6.4 (111 reviews) | 6.8 (15 reviews) | 

#### Diverse Extraction Points

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Diverse Extraction Points** | 8.4 (152 reviews) | 6.4 (15 reviews) | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.4/10 | 220 |
| **Improvado** | 7.7/10 | 14 |

#### Management

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Reporting** | 7.7 (150 reviews) | 6.9 (13 reviews) | 
| **Auditing** | 7.4 (146 reviews) | 7.0 (10 reviews) | 

#### Functionality

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Extraction** | 8.9 (163 reviews) | 8.5 (13 reviews) | 
| **Transformation** | 8.1 (171 reviews) | 8.6 (13 reviews) | 
| **Loading** | 8.9 (195 reviews) | 7.8 (13 reviews) | 
| **Automation** | 9.0 (195 reviews) | 7.5 (12 reviews) | 
| **Scalability** | 8.5 (189 reviews) | 7.6 (12 reviews) | 

### Data Replication

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 7.9/10 | 95 |
| **Improvado** | N/A | N/A |

#### Management

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Real-Time Analytics** | 7.2 (66 reviews) | Not enough data | 
| **Solution Integration** | 8.2 (59 reviews) | Not enough data | 
| **Infrastructure Compatibility** | 8.5 (77 reviews) | Not enough data | 
| **Monitoring** | 8.0 (82 reviews) | Not enough data | 

#### Solution Provision

| Feature | Fivetran | Improvado | 
|---|---|---|
| **System Failover** | 7.3 (55 reviews) | Not enough data | 
| **Pay by Usage** | 8.3 (71 reviews) | Not enough data | 
| **Service Provision** | 7.6 (54 reviews) | Not enough data | 

### Backup

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Improvado** | N/A | N/A |

#### Management

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Disaster Recovery** | Not enough data | Not enough data | 
| **Remote Backup** | Not enough data | Not enough data | 
| **Storage Formats** | Not enough data | Not enough data | 
| **Scheduled Backups** | Not enough data | Not enough data | 
| **On-Demand Restoration** | Not enough data | Not enough data | 

#### Reporting

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Activity Monitoring** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 

#### Security

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | 
| **Security and Compliance** | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Improvado** | 7.5/10 | 50 |

#### Marketing Operations

| Feature | Fivetran | Improvado | 
|---|---|---|
| **ROI Tracking** | Not enough data | 7.6 (38 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.5 (43 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 7.4 (34 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.3 (40 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 6.9 (16 reviews) | 
| **White Label** | Not enough data | 5.8 (12 reviews) | 

#### Campaign Activity

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.4 (45 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.2 (47 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 7.6 (34 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.9 (47 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 7.3 (36 reviews) | 
| **Predictive Analytics** | Not enough data | 5.4 (13 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools)

**Unique to Fivetran (1):** [Data Replication Software](https://www.g2.com/categories/data-replication)

**Unique to Improvado (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Fivetran | Improvado | 
|---|---|---|
| **Small-Business** | 27.3% | 37.2% | 
| **Mid-Market** | 59.1% | 47.4% | 
| **Enterprise** | 13.5% | 15.4% | 

### By Industry

#### Fivetran

- **Computer Software:** 21.9%
- **Information Technology and Services:** 17.4%
- **Financial Services:** 8.5%
- **Retail:** 5.1%
- **Marketing and Advertising:** 3.6%
- **Consumer Goods:** 2.3%
- **Insurance:** 2.3%
- **Education Management:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Internet:** 2.1%
- **Other:** 32.6%

#### Improvado

- **Marketing and Advertising:** 57.7%
- **Hospital & Health Care:** 6.4%
- **Retail:** 2.6%
- **Online Media:** 2.6%
- **Entertainment:** 2.6%
- **Medical Practice:** 2.6%
- **Market Research:** 2.6%
- **Food & Beverages:** 2.6%
- **Higher Education:** 2.6%
- **Alternative Medicine:** 1.3%
- **Other:** 16.7%

---
## Alternatives

### Alternatives to Fivetran

- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (324 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (283 reviews)
- [Boomi Data Integration](https://www.g2.com/products/boomi-data-integration/reviews) — 4.7/5 stars (121 reviews)
- [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (110 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (777 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (320 reviews)
- [Integrate.io](https://www.g2.com/products/integrate-io/reviews) — 4.3/5 stars (212 reviews)
- [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (202 reviews)
- [AWS Database Migration Service](https://www.g2.com/products/aws-database-migration-service/reviews) — 4.1/5 stars (50 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)

### Alternatives to Improvado

- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (320 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1645 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14817 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1012 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (453 reviews)

---
## Top Discussions

### Fivetran

- Title: [Is Fivetran an ETL tool?](https://www.g2.com/discussions/is-fivetran-an-etl-tool) — 2 comments
  > **Top comment:** "Fivetran is actually an "ELT" tool. It Extracts, Loads, and then Transforms, keeping a copy of both the source data as well as the transformed data."
- Title: [What is Fivetran used for?](https://www.g2.com/discussions/fivetran-what-is-fivetran-used-for) — 1 comment
  > **Top comment:** "Data extraction from operational systems for us in reporting and analytical environments"
- Title: [How much does Fivetran cost?](https://www.g2.com/discussions/how-much-does-fivetran-cost) — 1 comment
  > **Top comment:** "Fivetran charges according to a concept called MAR, Monthly Active Rows. 1 MAR is good for 1000 unique rows. If a row is updated more than once in a given..."
- Title: [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Nikolas, 

Would love other Census users to chime in, but there are lots of use cases our customers use us for :)

In fact, we recently revamped our..."
- Title: [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Shannel, 

Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census.

Here is a video showing the end to end..."

### Improvado

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fivetran-vs-improvado-improvado)