# Fivetran vs Improvado Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Fivetran excels in user experience, particularly highlighting its intuitive setup process. Users appreciate the 14-day grace period for schema changes, which allows them to refine their data requirements without incurring costs, making it easier to integrate multiple data sources.
- **Users say** that Improvado offers a seamless onboarding experience, especially for its Extract & Load features. Reviewers mention that setting up new data connections is straightforward, and they value the ongoing support for monitoring data quality, which enhances their overall satisfaction.
- **According to verified reviews** , Fivetran stands out for its ease of use, with many users noting that it is simple to learn and implement. This is particularly beneficial for teams looking to quickly push important data into their CRM systems without extensive training.
- **Reviewers mention** that while Improvado provides strong customer support, Fivetran's support quality is also highly rated, though slightly lower. Users appreciate the responsiveness of Fivetran's support team, which helps resolve issues efficiently, contributing to a positive user experience.
- **Users highlight** that Fivetran's diverse extraction points and data structuring capabilities are superior, allowing for more flexibility in data management. This feature is particularly useful for businesses that require integration from various platforms, streamlining their data workflows.
- **G2 reviewers note** that while Improvado has a strong focus on data consolidation, Fivetran's overall performance and higher satisfaction scores indicate a more robust solution for mid-market companies. Users appreciate the reliability and functionality of Fivetran, which helps them save time and resources in their data operations.



| | Fivetran | Improvado | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 828 | 80 | 
| **Largest Market Segment** | Mid-Market (59.7% of reviews) | Mid-Market (47.4% of reviews) | 
| **Entry Level Price** | Free | Contact Us 200 Million Data Rows Per Year | 

---
## Top Pros & Cons

### Fivetran

Pros:
- Ease of Use (187 reviews)
- Easy Setup (74 reviews)

Cons:
- Sync Issues (60 reviews)
- Expensive (36 reviews)

### Improvado

Pros:
- Customer Support (3 reviews)
- Helpful (3 reviews)

Cons:
- Learning Curve (2 reviews)
- API Limitations (1 reviews)

---
## Ratings Comparison
| Rating | Fivetran | Improvado | 
|---|---|---|
  | **Meets Requirements** | 8.6 (607 reviews) | 8.5 (73 reviews) | 
  | **Ease of Use** | 9.0 (616 reviews) | 8.1 (73 reviews) | 
  | **Ease of Setup** | 9.1 (397 reviews) | 7.7 (49 reviews) | 
  | **Ease of Admin** | 8.8 (341 reviews) | 8.3 (43 reviews) | 
  | **Quality of Support** | 8.5 (555 reviews) | 9.0 (73 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (335 reviews) | 9.4 (44 reviews) | 
  | **Product Direction (% positive)** | 8.3 (552 reviews) | 9.5 (67 reviews) | 

---
## Pricing

### Fivetran

#### Entry-Level Pricing

Plan: Free Plan

Price: Free

Description: For individuals automating ELT for small volumes of data.

Key Features:
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required

[Browse all 4 editions](https://www.g2.com/products/fivetran/pricing)

#### Free Trial

Yes

### Improvado

#### Entry-Level Pricing

Plan: Growth

Price: Contact Us 200 Million Data Rows Per Year

Description: For expanding firms needing deeper insights and reporting

Key Features:
- Unlimited data sources
- Unlimited accounts per data source
- Custom connectors

[Browse all 3 editions](https://www.g2.com/products/improvado-improvado/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Improvado** | 7.7/10 | 15 |

#### Metrics

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 7.8 (13 reviews) | 
| **Engagement** | Not enough data | 8.3 (13 reviews) | 
| **Entry and Exit Pages** | Not enough data | 7.6 (12 reviews) | 
| **Standard Event Tracking** | Not enough data | 7.8 (12 reviews) | 
| **Custom Event Tracking** | Not enough data | 7.9 (12 reviews) | 
| **Retention** | Not enough data | 7.2 (12 reviews) | 
| **Return** | Not enough data | 6.9 (12 reviews) | 
| **Conversions** | Not enough data | 8.6 (12 reviews) | 
| **Funnels** | Not enough data | 8.3 (13 reviews) | 

#### Reporting

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 7.4 (14 reviews) | 
| **Trending** | Not enough data | 7.7 (14 reviews) | 
| **Retroactive Reporting** | Not enough data | 7.9 (14 reviews) | 
| **Segmentation** | Not enough data | 7.7 (13 reviews) | 
| **Mobile Reporting** | Not enough data | 7.1 (13 reviews) | 
| **Unification Across Devices** | Not enough data | 8.2 (13 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.3 (14 reviews) | 

#### Other

| Feature | Fivetran | Improvado | 
|---|---|---|
| **User Data** | Not enough data | 7.9 (14 reviews) | 
| **Site Search Reporting** | Not enough data | 7.4 (13 reviews) | 
| **Load Time Monitoring** | Not enough data | 6.5 (13 reviews) | 
| **Campaign Tracking** | Not enough data | 8.7 (13 reviews) | 
| **E-Commerce** | Not enough data | 7.9 (14 reviews) | 
| **Promotional Messages** | Not enough data | 7.2 (13 reviews) | 
| **Administration Alerts** | Not enough data | 6.8 (14 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Fivetran | Improvado | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.3 (14 reviews) | 
| **QA Testing** | Not enough data | 7.3 (13 reviews) | 
| **Performance and Reliability** | Not enough data | 8.2 (14 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.0 (14 reviews) | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.0/10 | 180 |
| **Improvado** | 7.0/10 | 17 |

#### Functionality

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Diverse Extraction Points** | 8.5 (155 reviews) | 6.4 (15 reviews) | 
| **Data Structuring** | 8.5 (147 reviews) | 7.3 (15 reviews) | 
| **Consolidation** | 8.4 (130 reviews) | 7.0 (15 reviews) | 
| **Data Cleaning** | 7.1 (117 reviews) | 7.2 (15 reviews) | 
| **Cloud Extraction** | 8.7 (139 reviews) | 7.9 (14 reviews) | 
| **Visualization** | 6.4 (111 reviews) | 6.8 (15 reviews) | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Image Extraction** | Not enough data | Not enough data | 
| **IP Address Extraction** | Not enough data | Not enough data | 
| **Email Address Extraction** | Not enough data | Not enough data | 
| **Metadata Extraction** | Not enough data | Not enough data | 
| **Document Extraction** | Not enough data | Not enough data | 
| **Phone Number Extraction** | Not enough data | Not enough data | 
| **Auto Extraction** | Not enough data | Not enough data | 
| **IP Address Extraction** | Not enough data | Not enough data | 
| **Email Address Extraction** | Not enough data | Not enough data | 
| **Image Extraction** | Not enough data | Not enough data | 
| **Web Data Extraction** | Not enough data | Not enough data | 

#### Diverse Extraction Points

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Diverse Extraction Points** | 8.5 (155 reviews) | 6.4 (15 reviews) | 

#### Additional Functionality

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Data Storage Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Rules-Based Workflow** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Multi-Device Support** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Offline Response Collection** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Query Builder** | Not enough data | Not enough data | 
| **IP Rotation** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Optical Character Recognition** | Not enough data | Not enough data | 
| **Batch Processing** | Not enough data | Not enough data | 
| **Data Aggregation and Publishing** | Not enough data | Not enough data | 
| **Job Scheduling** | Not enough data | Not enough data | 
| **Data Mining** | Not enough data | Not enough data | 
| **Proxy Rotation** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Data Aggregation** | Not enough data | Not enough data | 
| **JavaScript Rendering** | Not enough data | Not enough data | 
| **HTML Parsing** | Not enough data | Not enough data | 
| **Multiple File Format Support** | Not enough data | Not enough data | 
| **Data Cleansing** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **CAPTCHA Solving** | Not enough data | Not enough data | 
| **Integration Management** | Not enough data | Not enough data | 
| **Website Crawling** | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | 
| **Bot Mitigation** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Proactive Error Detection** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.3/10 | 243 |
| **Improvado** | 7.7/10 | 14 |

#### Management

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Reporting** | 7.7 (150 reviews) | 6.9 (13 reviews) | 
| **Auditing** | 7.3 (149 reviews) | 7.0 (10 reviews) | 

#### Functionality

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Extraction** | 8.9 (181 reviews) | 8.5 (13 reviews) | 
| **Transformation** | 8.1 (175 reviews) | 8.6 (13 reviews) | 
| **Loading** | 9.0 (208 reviews) | 7.8 (13 reviews) | 
| **Automation** | 8.9 (205 reviews) | 7.5 (12 reviews) | 
| **Scalability** | 8.5 (196 reviews) | 7.6 (12 reviews) | 
| **Non-Relational Transformations** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Data Mapping** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Integration Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Ad hoc Analysis** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Job Scheduling** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Quality Control** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Accounting Integration** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **eCommerce Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Replication** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Database Support** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Analysis Tools** | Not enough data | Not enough data | 

### Data Replication

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 7.9/10 | 97 |
| **Improvado** | N/A | N/A |

#### Management

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Real-Time Analytics** | 7.2 (66 reviews) | Not enough data | 
| **Solution Integration** | 8.2 (59 reviews) | Not enough data | 
| **Infrastructure Compatibility** | 8.5 (78 reviews) | Not enough data | 
| **Monitoring** | 8.0 (82 reviews) | Not enough data | 

#### Solution Provision

| Feature | Fivetran | Improvado | 
|---|---|---|
| **System Failover** | 7.3 (55 reviews) | Not enough data | 
| **Pay by Usage** | 8.2 (72 reviews) | Not enough data | 
| **Service Provision** | 7.6 (54 reviews) | Not enough data | 

### DataOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Improvado** | N/A | N/A |

#### Data Management

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Data Integration** | 9.3 (40 reviews) | Not enough data | 
| **Metadata** | 9.0 (34 reviews) | Not enough data | 
| **Self-service** | 9.2 (40 reviews) | Not enough data | 
| **Automated workflows** | 9.2 (38 reviews) | Not enough data | 

#### Agentic AI - DataOps Platforms

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Analytics capabilities** | 8.1 (33 reviews) | Not enough data | 
| **Dasboard visualizations** | 6.8 (17 reviews) | Not enough data | 

#### Monitoring and Management

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Data Observability** | 8.4 (34 reviews) | Not enough data | 
| **Testing capabilities** | 8.7 (35 reviews) | Not enough data | 

#### Cloud Deployment

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Hybrid cloud support** | 8.5 (30 reviews) | Not enough data | 
| **Cloud migration capabilities** | 8.3 (28 reviews) | Not enough data | 

#### Generative AI

| Feature | Fivetran | Improvado | 
|---|---|---|
| **AI Text Generation** | 6.1 (6 reviews) | Not enough data | 
| **AI Text Summarization** | 6.4 (6 reviews) | Not enough data | 

### Reverse ETL

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.1/10 | 96 |
| **Improvado** | N/A | N/A |

#### Data Management 

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Data Modeling** | 7.9 (69 reviews) | Not enough data | 
| **Auditing** | 7.4 (58 reviews) | Not enough data | 
| **Observability** | 8.4 (67 reviews) | Not enough data | 
| **Data mapping** | 8.7 (84 reviews) | Not enough data | 
| **Reporting** | 7.7 (64 reviews) | Not enough data | 

#### Functionality

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Debugging** | 7.6 (64 reviews) | Not enough data | 
| **Workflow Automations** | 8.6 (68 reviews) | Not enough data | 
| **Notifications** | 7.9 (77 reviews) | Not enough data | 
| **API Integrations** | 8.5 (71 reviews) | Not enough data | 
| **Programmed trigger of data sync** | 8.8 (70 reviews) | Not enough data | 
| **Incremental data sync** | 8.9 (81 reviews) | Not enough data | 
| **Data audit** | 8.1 (51 reviews) | Not enough data | 

#### Security

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Security Compliance** | 8.4 (62 reviews) | Not enough data | 
| **Data Encryption** | 8.3 (53 reviews) | Not enough data | 

#### Generative AI

| Feature | Fivetran | Improvado | 
|---|---|---|
| **AI Text Generation** | 5.6 (9 reviews) | Not enough data | 

### Backup

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Improvado** | N/A | N/A |

#### Management

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Disaster Recovery** | Not enough data | Not enough data | 
| **Remote Backup** | Not enough data | Not enough data | 
| **Storage Formats** | Not enough data | Not enough data | 
| **Scheduled Backups** | Not enough data | Not enough data | 
| **On-Demand Restoration** | Not enough data | Not enough data | 

#### Reporting

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Activity Monitoring** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 

#### Security

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | 
| **Security and Compliance** | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Improvado** | 7.5/10 | 50 |

#### Marketing Operations

| Feature | Fivetran | Improvado | 
|---|---|---|
| **ROI Tracking** | Not enough data | 7.6 (38 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.5 (43 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 7.4 (34 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.3 (40 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 6.9 (16 reviews) | 
| **White Label** | Not enough data | 5.8 (12 reviews) | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Tag Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.4 (45 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.2 (47 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 7.6 (34 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.9 (47 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 7.3 (36 reviews) | 
| **Predictive Analytics** | Not enough data | 5.4 (13 reviews) | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Fivetran | Improvado | 
|---|---|---|
| **Event Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Source Connectors** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools)

**Unique to Fivetran (4):** [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [Data Replication Software](https://www.g2.com/categories/data-replication), [Reverse ETL Software](https://www.g2.com/categories/reverse-etl), [DataOps Platforms](https://www.g2.com/categories/dataops-platforms)

**Unique to Improvado (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Fivetran | Improvado | 
|---|---|---|
| **Small-Business** | 26.8% | 37.2% | 
| **Mid-Market** | 59.7% | 47.4% | 
| **Enterprise** | 13.5% | 15.4% | 

### By Industry

#### Fivetran

- **Computer Software:** 22.0%
- **Information Technology and Services:** 17.0%
- **Financial Services:** 8.6%
- **Retail:** 4.9%
- **Marketing and Advertising:** 3.7%
- **Insurance:** 2.5%
- **Consumer Goods:** 2.3%
- **Health, Wellness and Fitness:** 2.1%
- **Education Management:** 2.0%
- **Internet:** 2.0%
- **Other:** 32.9%

#### Improvado

- **Marketing and Advertising:** 57.7%
- **Hospital & Health Care:** 6.4%
- **Retail:** 2.6%
- **Online Media:** 2.6%
- **Entertainment:** 2.6%
- **Medical Practice:** 2.6%
- **Market Research:** 2.6%
- **Food & Beverages:** 2.6%
- **Higher Education:** 2.6%
- **Alternative Medicine:** 1.3%
- **Other:** 16.7%

---
## Alternatives

### Alternatives to Fivetran

- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (324 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (777 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (292 reviews)
- [Integrate.io](https://www.g2.com/products/integrate-io/reviews) — 4.3/5 stars (213 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (326 reviews)
- [Boomi Data Integration](https://www.g2.com/products/boomi-data-integration/reviews) — 4.7/5 stars (121 reviews)
- [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (110 reviews)
- [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (202 reviews)
- [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (406 reviews)
- [Dataddo](https://www.g2.com/products/dataddo/reviews) — 4.7/5 stars (185 reviews)

### Alternatives to Improvado

- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (326 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1656 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (337 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14921 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1085 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (311 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.6/5 stars (529 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (459 reviews)

---
## Top Discussions

### Fivetran

- Title: [Is Fivetran an ETL tool?](https://www.g2.com/discussions/is-fivetran-an-etl-tool) — 2 comments
  > **Top comment:** "Fivetran is actually an "ELT" tool. It Extracts, Loads, and then Transforms, keeping a copy of both the source data as well as the transformed data."
- Title: [What is Fivetran used for?](https://www.g2.com/discussions/fivetran-what-is-fivetran-used-for) — 1 comment
  > **Top comment:** "Data extraction from operational systems for us in reporting and analytical environments"
- Title: [How much does Fivetran cost?](https://www.g2.com/discussions/how-much-does-fivetran-cost) — 1 comment
  > **Top comment:** "Fivetran charges according to a concept called MAR, Monthly Active Rows. 1 MAR is good for 1000 unique rows. If a row is updated more than once in a given..."
- Title: [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Nikolas, 

Would love other Census users to chime in, but there are lots of use cases our customers use us for :)

In fact, we recently revamped our..."
- Title: [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Shannel, 

Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census.

Here is a video showing the end to end..."

### Improvado

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fivetran-vs-improvado-improvado)