# Fivetran, HubSpot Data Hub vs Zapier Comparison

| | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 794 | 576 | 2,056 | 
| **Largest Market Segment** | Mid-Market (59.0% of reviews) | Small-Business (67.5% of reviews) | Small-Business (71.5% of reviews) | 
| **Entry Level Price** | Free | $0.00 Per Month | Free | 

---
## Top Pros & Cons

### Fivetran

Pros:
- Ease of Use (203 reviews)
- Easy Setup (82 reviews)

Cons:
- Sync Issues (60 reviews)
- Expensive (46 reviews)

### HubSpot Data Hub

Pros:
- Ease of Use (119 reviews)
- Automation (90 reviews)

Cons:
- Limitations (58 reviews)
- Missing Features (40 reviews)

### Zapier

Pros:
- Ease of Use (437 reviews)
- Automation (401 reviews)

Cons:
- Expensive (183 reviews)
- Pricing Issues (142 reviews)

---
## Ratings Comparison
| Rating | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (584 reviews) | 8.7 (361 reviews) | 9.0 (1725 reviews) | 
  | **Ease of Use** | 9.0 (592 reviews) | 8.7 (472 reviews) | 8.6 (1757 reviews) | 
  | **Ease of Setup** | 9.1 (373 reviews) | 8.6 (346 reviews) | 8.6 (1245 reviews) | 
  | **Ease of Admin** | 8.8 (327 reviews) | 8.9 (203 reviews) | 8.8 (775 reviews) | 
  | **Quality of Support** | 8.5 (534 reviews) | 8.8 (336 reviews) | 8.4 (1428 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (321 reviews) | 9.1 (202 reviews) | 8.8 (726 reviews) | 
  | **Product Direction (% positive)** | 8.3 (530 reviews) | 8.5 (354 reviews) | 8.9 (1662 reviews) | 

---
## Pricing

### Fivetran

#### Entry-Level Pricing

Plan: Free Plan

Price: Free

Description: For individuals automating ELT for small volumes of data.

Key Features:
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required

[Browse all 4 editions](https://www.g2.com/products/fivetran/pricing)

#### Free Trial

Yes

### HubSpot Data Hub

#### Entry-Level Pricing

Plan: Operations Hub Free

Price: $0.00 Per Month

Description: No credit card required

Key Features:
- Two way data sync
- Default field mappings
- Third-party integrations

[Browse all 4 editions](https://www.g2.com/products/hubspot-data-hub/pricing)

#### Free Trial

Yes

### Zapier

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: For individuals starting out with automation.

Key Features:
- 1-to-1 automations
- Unlimited Zaps (Zap = automated workflow)
- Visual editor

[Browse all 5 editions](https://www.g2.com/products/zapier/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Data Preparation

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **HubSpot Data Hub** | 9.4/10 | 12 |
| **Zapier** | N/A | N/A |

#### Data Source Access

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Breadth of Data Sources** | Not enough data | 9.6 (9 reviews) | Not enough data | 
| **Ease of Data Connectivity** | Not enough data | 9.6 (9 reviews) | Not enough data | 
| **API Connectivity** | Not enough data | 9.5 (10 reviews) | Not enough data | 

#### Data Interaction

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Profiling and Classification** | Not enough data | 9.6 (9 reviews) | Not enough data | 
| **Metadata Management** | Not enough data | 9.5 (10 reviews) | Not enough data | 
| **Data Modeling** | Not enough data | 9.3 (9 reviews) | Not enough data | 
| **Data Joining** | Not enough data | 9.2 (8 reviews) | Not enough data | 
| **Data Blending** | Not enough data | 9.2 (8 reviews) | Not enough data | 
| **Data Quality and Cleansing** | Not enough data | 9.8 (7 reviews) | Not enough data | 
| **Data Sharing** | Not enough data | 9.6 (8 reviews) | Not enough data | 
| **Data Governance** | Not enough data | 9.4 (8 reviews) | Not enough data | 

#### Data Exporting

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Breadth of Integrations** | Not enough data | 9.4 (8 reviews) | Not enough data | 
| **Ease of Integrations** | Not enough data | 9.6 (9 reviews) | Not enough data | 
| **Data Workflows** | Not enough data | 9.8 (9 reviews) | Not enough data | 

#### Generative AI

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (8 reviews) | Not enough data | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.0/10 | 176 |
| **HubSpot Data Hub** | N/A | N/A |
| **Zapier** | N/A | N/A |

#### Functionality

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Diverse Extraction Points** | 8.4 (152 reviews) | Not enough data | Not enough data | 
| **Data Structuring** | 8.5 (145 reviews) | Not enough data | Not enough data | 
| **Consolidation** | 8.4 (129 reviews) | Not enough data | Not enough data | 
| **Data Cleaning** | 7.1 (116 reviews) | Not enough data | Not enough data | 
| **Cloud Extraction** | 8.7 (138 reviews) | Not enough data | Not enough data | 
| **Visualization** | 6.4 (111 reviews) | Not enough data | Not enough data | 

#### Diverse Extraction Points

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Diverse Extraction Points** | 8.4 (152 reviews) | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.4/10 | 218 |
| **HubSpot Data Hub** | N/A | N/A |
| **Zapier** | N/A | N/A |

#### Management

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Reporting** | 7.7 (150 reviews) | Not enough data | Not enough data | 
| **Auditing** | 7.4 (146 reviews) | Not enough data | Not enough data | 

#### Functionality

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Extraction** | 8.9 (161 reviews) | Not enough data | Not enough data | 
| **Transformation** | 8.1 (171 reviews) | Not enough data | Not enough data | 
| **Loading** | 8.9 (194 reviews) | Not enough data | Not enough data | 
| **Automation** | 9.0 (194 reviews) | Not enough data | Not enough data | 
| **Scalability** | 8.5 (188 reviews) | Not enough data | Not enough data | 

### Cloud Migration

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **HubSpot Data Hub** | 8.4/10 | 52 |
| **Zapier** | N/A | N/A |

#### Functionality

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Data Migration** | Not enough data | 8.8 (41 reviews) | Not enough data | 
| **Data Variety** | Not enough data | 9.0 (39 reviews) | Not enough data | 
| **Alerts and Logging** | Not enough data | Feature Not Available | Not enough data | 
| **Data Replication** | Not enough data | 9.0 (27 reviews) | Not enough data | 

#### Management

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Backup and Recovery** | Not enough data | Feature Not Available | Not enough data | 
| **Integration Variety** | Not enough data | 8.6 (43 reviews) | Not enough data | 
| **Access and Security** | Not enough data | 9.2 (39 reviews) | Not enough data | 
| **Real time Monitoring** | Not enough data | Feature Not Available | Not enough data | 

#### Security

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Data Protection** | Not enough data | 8.8 (28 reviews) | Not enough data | 

#### Agentic AI - Cloud Migration

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (7 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 6.9 (7 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.6 (7 reviews) | Not enough data | 

### Data Replication

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 7.9/10 | 95 |
| **HubSpot Data Hub** | N/A | N/A |
| **Zapier** | N/A | N/A |

#### Management

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Real-Time Analytics** | 7.2 (66 reviews) | Not enough data | Not enough data | 
| **Solution Integration** | 8.2 (59 reviews) | Not enough data | Not enough data | 
| **Infrastructure Compatibility** | 8.5 (77 reviews) | Not enough data | Not enough data | 
| **Monitoring** | 8.0 (82 reviews) | Not enough data | Not enough data | 

#### Solution Provision

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **System Failover** | 7.3 (55 reviews) | Not enough data | Not enough data | 
| **Pay by Usage** | 8.3 (71 reviews) | Not enough data | Not enough data | 
| **Service Provision** | 7.6 (54 reviews) | Not enough data | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **HubSpot Data Hub** | N/A | N/A |
| **Zapier** | N/A | N/A |

#### Responses

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Route To Human** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Understanding (NLU)** | Not enough data | Not enough data | Not enough data | 

#### Automation - AI Agents

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | Not enough data | 
| **Customer Interaction Automation** | Not enough data | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Conversation Editor** | Not enough data | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | Not enough data | 
| **Human-In-The-Loop** | Not enough data | Not enough data | Not enough data | 

#### Autonomy -  AI Agents

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### iPaaS

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **HubSpot Data Hub** | 8.4/10 | 210 |
| **Zapier** | 8.6/10 | 937 |

#### Development 

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Real-Time Integration** | Not enough data | 8.9 (164 reviews) | 9.1 (726 reviews) | 
| **API Designer** | Not enough data | Feature Not Available | 8.3 (362 reviews) ✓ Verified | 
| **Flow Designer** | Not enough data | 8.7 (31 reviews) ✓ Verified | 9.0 (487 reviews) ✓ Verified | 
| **Pre-Built Connectors** | Not enough data | 8.1 (30 reviews) ✓ Verified | 9.2 (533 reviews) ✓ Verified | 
| **Custom Connectors** | Not enough data | 8.1 (26 reviews) ✓ Verified | 8.5 (371 reviews) ✓ Verified | 
| **Reusable connectors** | Not enough data | 8.0 (24 reviews) | 8.7 (354 reviews) | 
| **Multi - tenant architecture** | Not enough data | 8.1 (24 reviews) | 8.0 (319 reviews) | 

#### Management 

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Monitoring & Notification** | Not enough data | 8.8 (32 reviews) ✓ Verified | 8.7 (391 reviews) ✓ Verified | 
| **Routing And Orchestration** | Not enough data | 8.7 (30 reviews) ✓ Verified | 8.5 (394 reviews) ✓ Verified | 
| **Data Mapping** | Not enough data | 8.3 (35 reviews) ✓ Verified | 8.6 (366 reviews) ✓ Verified | 
| **Data Transformation** | Not enough data | 8.3 (32 reviews) ✓ Verified | 8.6 (354 reviews) ✓ Verified | 
| **API Management** | Not enough data | 8.2 (25 reviews) | 8.4 (324 reviews) | 

#### Security

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Data Encryption** | Not enough data | 8.7 (26 reviews) ✓ Verified | 8.7 (329 reviews) ✓ Verified | 
| **Security Standards** | Not enough data | 8.5 (26 reviews) ✓ Verified | 8.8 (331 reviews) ✓ Verified | 
| **Communication Protocol** | Not enough data | 8.5 (26 reviews) ✓ Verified | 8.7 (322 reviews) ✓ Verified | 

#### Integration Options

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Data Virtualization** | Not enough data | 8.8 (26 reviews) ✓ Verified | 8.7 (320 reviews) ✓ Verified | 
| **Managed File Transfers** | Not enough data | 8.7 (22 reviews) ✓ Verified | 8.4 (314 reviews) ✓ Verified | 
| **Big Data Processing** | Not enough data | Feature Not Available | 8.0 (308 reviews) ✓ Verified | 
| **EDI** | Not enough data | Feature Not Available | 8.0 (292 reviews) ✓ Verified | 

#### Deployment 

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Hybrid** | Not enough data | 8.3 (22 reviews) | 8.1 (291 reviews) | 
| **Cloud to Cloud** | Not enough data | 8.3 (24 reviews) | 8.6 (304 reviews) | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **HubSpot Data Hub** | 8.6/10 | 61 |
| **Zapier** | N/A | N/A |

#### Revenue Sourcing and Forecasting

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Revenue History** | Not enough data | 8.3 (49 reviews) | Not enough data | 
| **Pipeline Management** | Not enough data | 8.7 (56 reviews) | Not enough data | 
| **Dashboard Analytics** | Not enough data | 8.7 (57 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | Not enough data | 8.4 (46 reviews) | Not enough data | 
| **Data Segmentation** | Not enough data | 8.5 (53 reviews) | Not enough data | 
| **Predictive Forecasting** | Not enough data | 8.1 (40 reviews) | Not enough data | 
| **Revenue Operations Cadence** | Not enough data | 8.4 (41 reviews) | Not enough data | 

#### CRM Data Enrichment

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Calendar Sync** | Not enough data | 8.7 (50 reviews) | Not enough data | 
| **Email Activity Capture** | Not enough data | 9.2 (53 reviews) | Not enough data | 
| **Conversation Intelligence** | Not enough data | 8.7 (45 reviews) | Not enough data | 
| **Marketing Leads** | Not enough data | 8.9 (49 reviews) | Not enough data | 
| **Contact Capture** | Not enough data | 8.9 (40 reviews) | Not enough data | 

#### Account Management

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Nonengaged Accounts** | Not enough data | 8.0 (45 reviews) | Not enough data | 
| **Account optimization** | Not enough data | 8.3 (47 reviews) | Not enough data | 
| **Historical Patterns** | Not enough data | 8.3 (45 reviews) | Not enough data | 
| **Rep Performance** | Not enough data | 8.5 (42 reviews) | Not enough data | 
| **Account Engagement** | Not enough data | 8.5 (39 reviews) | Not enough data | 
| **Historical Win/Loss Patterns** | Not enough data | 8.3 (36 reviews) | Not enough data | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (6 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 9.2 (6 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 9.2 (6 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.6 (6 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 8.6 (6 reviews) | Not enough data | 

### AI Agent Builders

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **HubSpot Data Hub** | N/A | N/A |
| **Zapier** | 8.4/10 | 59 |

#### Customization - AI Agent Builders

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Natural Language Configuration** | Not enough data | Not enough data | 8.5 (43 reviews) | 
| **Tone Customization** | Not enough data | Not enough data | 8.5 (40 reviews) | 
| **Security Guardrails** | Not enough data | Not enough data | 8.2 (39 reviews) | 

#### Functionality - AI Agent Builders

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Omni-channel Support** | Not enough data | Not enough data | 8.5 (42 reviews) | 
| **Agent Branding** | Not enough data | Not enough data | 8.2 (39 reviews) | 
| **Proactive Response Capabilities** | Not enough data | Not enough data | 8.2 (37 reviews) | 
| **Seamless Human Escalation** | Not enough data | Not enough data | 7.9 (37 reviews) | 

#### Data and Analytics - AI Agent Builders

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Analytics & Reporting** | Not enough data | Not enough data | 7.9 (39 reviews) | 
| **Contextual Awareness** | Not enough data | Not enough data | 7.7 (37 reviews) | 
| **Data Privacy Compliance** | Not enough data | Not enough data | 8.0 (35 reviews) | 

#### Integration - AI Agent Builders

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Workflow Automation** | Not enough data | Not enough data | 9.0 (46 reviews) | 
| **API Usage** | Not enough data | Not enough data | 8.7 (39 reviews) | 
| **Platform Interoperability** | Not enough data | Not enough data | 8.7 (36 reviews) | 
| **CRM Data Integration** | Not enough data | Not enough data | 8.7 (43 reviews) | 

### AI Orchestration

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **HubSpot Data Hub** | N/A | N/A |
| **Zapier** | 7.7/10 | 27 |

#### Workflow Design & Integration - AI Orchestration

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Dependency Management** | Not enough data | Not enough data | 8.4 (24 reviews) | 
| **Workflow Coordination** | Not enough data | Not enough data | 9.2 (25 reviews) | 
| **Multi-Provider API Connectivity** | Not enough data | Not enough data | 8.4 (26 reviews) | 
| **Multi-Step Workflow Creation** | Not enough data | Not enough data | 8.8 (25 reviews) | 
| **Enterprise System Integration** | Not enough data | Not enough data | 8.0 (23 reviews) | 
| **Real-Time Data Pipelines** | Not enough data | Not enough data | 8.2 (23 reviews) | 

#### Performance Optimization & Analytics - AI Orchestration

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Workflow Performance Dashboards** | Not enough data | Not enough data | 7.2 (23 reviews) | 
| **Workflow Reporting** | Not enough data | Not enough data | 7.2 (24 reviews) | 
| **Resource Utilization Monitoring** | Not enough data | Not enough data | 7.5 (23 reviews) | 
| **Computational Resource Management** | Not enough data | Not enough data | 7.0 (23 reviews) | 
| **Dynamic Scaling** | Not enough data | Not enough data | 7.1 (23 reviews) | 
| **Component Monitoring** | Not enough data | Not enough data | 7.3 (22 reviews) | 

#### Governance & Compliance Controls - AI Orchestration

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Regulatory Compliance** | Not enough data | Not enough data | 7.3 (22 reviews) | 
| **Governance Policy Enforcement** | Not enough data | Not enough data | 7.2 (22 reviews) | 
| **Role-Based Access Control** | Not enough data | Not enough data | 7.6 (22 reviews) | 
| **Audit Trail Management** | Not enough data | Not enough data | 7.3 (21 reviews) | 
| **Security Protocols** | Not enough data | Not enough data | 7.3 (22 reviews) | 

### Productivity Bots

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **HubSpot Data Hub** | N/A | N/A |
| **Zapier** | 8.1/10 | 128 |

#### Agentic AI - Productivity Bots

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.4 (109 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.8 (120 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.6 (89 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.6 (92 reviews) | 

### Backup

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **HubSpot Data Hub** | N/A | N/A |
| **Zapier** | N/A | N/A |

#### Management

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Disaster Recovery** | Not enough data | Not enough data | Not enough data | 
| **Remote Backup** | Not enough data | Not enough data | Not enough data | 
| **Storage Formats** | Not enough data | Not enough data | Not enough data | 
| **Scheduled Backups** | Not enough data | Not enough data | Not enough data | 
| **On-Demand Restoration** | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Activity Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | Not enough data | 
| **Security and Compliance** | Not enough data | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **HubSpot Data Hub** | N/A | N/A |
| **Zapier** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Data Quality

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **HubSpot Data Hub** | 8.6/10 | 13 |
| **Zapier** | N/A | N/A |

#### Functionality

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Identification** | Not enough data | 8.8 (10 reviews) | Not enough data | 
| **Correction** | Not enough data | 8.7 (9 reviews) | Not enough data | 
| **Normalization** | Not enough data | 8.7 (10 reviews) | Not enough data | 
| **Preventative Cleaning** | Not enough data | 8.7 (9 reviews) | Not enough data | 
| **Data Matching** | Not enough data | 8.7 (9 reviews) | Not enough data | 

#### Management

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Reporting** | Not enough data | 8.8 (11 reviews) | Not enough data | 
| **Automation** | Not enough data | 8.9 (12 reviews) | Not enough data | 
| **Quality Audits** | Not enough data | 8.5 (9 reviews) | Not enough data | 
| **Dashboard** | Not enough data | 8.9 (11 reviews) | Not enough data | 
| **Governance** | Not enough data | 8.7 (10 reviews) | Not enough data | 

#### Generative AI

| Feature | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 6.7 (9 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 6.9 (9 reviews) | Not enough data | 

---
## Categories

**Unique to Fivetran (3):** [Data Replication Software](https://www.g2.com/categories/data-replication), [ETL Tools](https://www.g2.com/categories/etl-tools), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools)

**Unique to HubSpot Data Hub (8):** [Data Preparation Software](https://www.g2.com/categories/data-preparation), [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Cloud Migration Software](https://www.g2.com/categories/cloud-migration), [Stream Analytics Software](https://www.g2.com/categories/stream-analytics), [iPaaS Software](https://www.g2.com/categories/ipaas), [ETL Tools](https://www.g2.com/categories/etl-tools), [Data Quality Tools](https://www.g2.com/categories/data-quality), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations)

**Unique to Zapier (5):** [Productivity Bots Software](https://www.g2.com/categories/productivity-bots), [iPaaS Software](https://www.g2.com/categories/ipaas), [API Marketplaces](https://www.g2.com/categories/api-marketplace), [ AI Agent Builders Software](https://www.g2.com/categories/ai-agent-builders), [AI Orchestration Software](https://www.g2.com/categories/ai-orchestration)


---
## Reviewer Demographics

### By Company Size

| Segment | Fivetran | HubSpot Data Hub | Zapier | 
|---|---|---|---|
| **Small-Business** | 27.4% | 67.5% | 71.5% | 
| **Mid-Market** | 59.0% | 29.3% | 23.9% | 
| **Enterprise** | 13.6% | 3.2% | 4.6% | 

### By Industry

#### Fivetran

- **Computer Software:** 21.9%
- **Information Technology and Services:** 17.4%
- **Financial Services:** 8.6%
- **Retail:** 5.1%
- **Marketing and Advertising:** 3.6%
- **Consumer Goods:** 2.3%
- **Insurance:** 2.3%
- **Education Management:** 2.1%
- **Internet:** 2.1%
- **Health, Wellness and Fitness:** 1.8%
- **Other:** 32.7%

#### HubSpot Data Hub

- **Information Technology and Services:** 12.6%
- **Marketing and Advertising:** 11.9%
- **Real Estate:** 9.7%
- **Computer Software:** 9.2%
- **Financial Services:** 5.0%
- **Consulting:** 4.0%
- **Education Management:** 3.4%
- **Management Consulting:** 2.3%
- **Accounting:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Other:** 37.9%

#### Zapier

- **Marketing and Advertising:** 16.6%
- **Information Technology and Services:** 10.3%
- **Computer Software:** 9.2%
- **Real Estate:** 3.8%
- **Financial Services:** 3.7%
- **Internet:** 3.7%
- **Health, Wellness and Fitness:** 2.9%
- **Non-Profit Organization Management:** 2.8%
- **Consulting:** 2.3%
- **Higher Education:** 2.2%
- **Other:** 42.4%

---
## Alternatives

### Alternatives to Fivetran

- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (321 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (276 reviews)
- [Boomi Data Integration](https://www.g2.com/products/boomi-data-integration/reviews) — 4.7/5 stars (121 reviews)
- [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (110 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Integrate.io](https://www.g2.com/products/integrate-io/reviews) — 4.3/5 stars (211 reviews)
- [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (199 reviews)
- [AWS Database Migration Service](https://www.g2.com/products/aws-database-migration-service/reviews) — 4.1/5 stars (50 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (822 reviews)

### Alternatives to HubSpot Data Hub

- [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (735 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)
- [Jitterbit](https://www.g2.com/products/jitterbit/reviews) — 4.5/5 stars (603 reviews)
- [Boomi](https://www.g2.com/products/boomi/reviews) — 4.4/5 stars (505 reviews)
- [Celigo](https://www.g2.com/products/celigo/reviews) — 4.6/5 stars (1052 reviews)
- [Integrately](https://www.g2.com/products/integrately/reviews) — 4.7/5 stars (704 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25775 reviews)
- [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) — 4.5/5 stars (3998 reviews)
- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (321 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)

### Alternatives to Zapier

- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)
- [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (735 reviews)
- [Integrately](https://www.g2.com/products/integrately/reviews) — 4.7/5 stars (704 reviews)
- [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) — 4.6/5 stars (298 reviews)
- [UiPath Agentic Automation](https://www.g2.com/products/uipath-agentic-automation/reviews) — 4.6/5 stars (7568 reviews)
- [Celigo](https://www.g2.com/products/celigo/reviews) — 4.6/5 stars (1052 reviews)
- [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (397 reviews)
- [Automation Anywhere Agentic Process Automation](https://www.g2.com/products/automation-anywhere-agentic-process-automation/reviews) — 4.5/5 stars (5558 reviews)
- [n8n](https://www.g2.com/products/n8n/reviews) — 4.7/5 stars (274 reviews)
- [Tray.ai](https://www.g2.com/products/tray-ai/reviews) — 4.5/5 stars (158 reviews)

---
## Top Discussions

### Fivetran

- Title: [Is Fivetran an ETL tool?](https://www.g2.com/discussions/is-fivetran-an-etl-tool) — 2 comments
  > **Top comment:** "Fivetran is actually an "ELT" tool. It Extracts, Loads, and then Transforms, keeping a copy of both the source data as well as the transformed data."
- Title: [What is Fivetran used for?](https://www.g2.com/discussions/fivetran-what-is-fivetran-used-for) — 1 comment
  > **Top comment:** "Data extraction from operational systems for us in reporting and analytical environments"
- Title: [How much does Fivetran cost?](https://www.g2.com/discussions/how-much-does-fivetran-cost) — 1 comment
  > **Top comment:** "Fivetran charges according to a concept called MAR, Monthly Active Rows. 1 MAR is good for 1000 unique rows. If a row is updated more than once in a given..."
- Title: [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Nikolas, 

Would love other Census users to chime in, but there are lots of use cases our customers use us for :)

In fact, we recently revamped our..."
- Title: [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Shannel, 

Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census.

Here is a video showing the end to end..."

### HubSpot Data Hub

- Title: [What is HubSpot Operations Hub used for?](https://www.g2.com/discussions/what-is-hubspot-operations-hub-used-for) — 1 comment
  > **Top comment:** "HubSpot Operations Hub is used to sync data across apps, clean and manage your CRM data, and automate business processes—basically keeping your operations..."
- Title: [Does anybody knows how to sync PieSync with Intercom?](https://www.g2.com/discussions/12380-does-anybody-knows-how-to-sync-piesync-with-intercom) — 1 comment, 1 upvote
  > **Top comment:** "https://www.piesync.com/intercom/"
- Title: [What's the difference between PieSync and Zapier?](https://www.g2.com/discussions/what-s-different-about-piesync) — 1 comment, 2 upvotes
  > **Top comment:** "Piesynch is designed to provide two-way sync on a continual basis between apps, where Zapier is trigger-based and performs one-off tasks between apps."
- Title: [Which connectors do you support?](https://www.g2.com/discussions/connectors-supported) — 1 comment, 1 upvote
  > **Top comment:** "PieSync currently integrates with over 200 apps and services.  A full list can be found here:  https://www.piesync.com/connections/"

### Zapier

- Title: [Is Zapier an app?](https://www.g2.com/discussions/is-zapier-an-app) — 4 comments
  > **Top comment:** "Yes"
- Title: [What is Zapier used for?](https://www.g2.com/discussions/what-is-zapier-used-for) — 3 comments
  > **Top comment:** "To connect different services that a business may use. It also allows you gives you more time by automating processes. "
- Title: [What is the best way to implement this system in a small business?](https://www.g2.com/discussions/11974-what-is-the-best-way-to-implement-this-system-in-a-small-business) — 3 comments, 1 upvote
  > **Top comment:** "The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier.
"
- Title: [What does Zapier cost?](https://www.g2.com/discussions/what-does-zapier-cost) — 2 comments
  > **Top comment:** "Zapier offers several pricing tiers based on usage requirements. The higher the usage needed, the higher the cost. They also offer a discount to pay annually..."
- Title: [How good is Zapier?](https://www.g2.com/discussions/how-good-is-zapier) — 2 comments
  > **Top comment:** "Its good, but expensive.
Easy to use and to create zaps."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fivetran-vs-hubspot-data-hub-vs-zapier)