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Compare Fivetran and Hightouch 
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At a Glance
Market Segments
Mid-Market (56.6% of reviews)
Mid-Market (62.9% of reviews)
Entry-Level Pricing
Free
Free Per Month
Fivetran
Star Rating
(445)4.2 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansHightouch
Star Rating
(380)4.6 out of 5
Market Segments
Mid-Market (62.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansFivetran vs Hightouch
When assessing the two solutions, reviewers found Hightouch easier to use and administer. Reviewers also felt that Hightouch was easier to do business with overall. However reviewers felt that the products are equally easy to set up.
- Reviewers felt that Hightouch meets the needs of their business better than Fivetran.
- When comparing quality of ongoing product support, reviewers felt that Hightouch is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Hightouch over Fivetran.
Pricing
Entry-Level Pricing
Fivetran
Free Plan
Free
For individuals automating ELT for small volumes of data.
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required
Hightouch
Free
Free
Per Month
Get started for Free! No credit card required.
- Up to 1 destination
- Unlimited destination fields
- SSO with Google
Free Trial
Fivetran
Free Trial is available
Hightouch
Free Trial is available
Ratings
Meets Requirements
8.4
320
8.9
301
Ease of Use
9.0
326
9.2
304
Ease of Setup
9.1
246
9.1
144
Ease of Admin
8.8
211
8.9
130
Quality of Support
8.0
299
9.2
253
Has the product been a good partner in doing business?
8.3
207
9.3
127
Product Direction (% positive)
7.7
283
9.4
277
Features by Category
Functionality
8.4
151
Not enough data
8.5
145
Not enough data
8.4
129
Not enough data
7.1
116
Not enough data
8.7
138
Not enough data
6.4
111
Not enough data
Diverse Extraction Points
8.4
151
Not enough data
Management
7.5
98
Not enough data
7.1
92
Not enough data
Functionality
8.9
120
Not enough data
7.8
109
Not enough data
8.9
118
Not enough data
8.9
116
Not enough data
8.5
115
Not enough data
Data Sourcing
Not enough data
8.8
78
Not enough data
8.6
73
Not enough data
7.9
64
Not enough data
7.7
64
Intelligence
Not enough data
8.3
67
Not enough data
7.2
58
Not enough data
7.8
60
Management
7.2
66
Not enough data
8.2
59
Not enough data
8.5
77
Not enough data
8.0
82
Not enough data
Solution Provision
7.3
55
Not enough data
8.3
71
Not enough data
7.6
54
Not enough data
Development
Not enough data
9.5
13
Not enough data
9.2
13
Not enough data
9.2
12
Not enough data
9.4
14
Not enough data
8.9
11
Not enough data
9.5
13
Not enough data
8.9
11
Management
Not enough data
8.6
14
Not enough data
9.0
13
Not enough data
9.2
14
Not enough data
9.4
13
Not enough data
Feature Not Available
Security
Not enough data
9.4
12
Not enough data
9.4
14
Not enough data
9.5
13
Integration Options
Not enough data
9.3
12
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.3
10
Deployment
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Development
Not enough data
9.4
38
Not enough data
8.7
33
Management
Not enough data
8.8
36
Not enough data
9.4
39
Integration Options
Not enough data
9.1
31
Not enough data
8.6
28
Not enough data
9.4
34
Not enough data
8.4
26
Data Management
Not enough data
9.3
70
Not enough data
8.7
58
Not enough data
9.2
69
Not enough data
9.3
68
Agentic AI - DataOps Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.3
51
Not enough data
7.4
50
Monitoring and Management
Not enough data
8.4
60
Not enough data
8.1
57
Cloud Deployment
Not enough data
Feature Not Available
Not enough data
8.6
51
Generative AI
Not enough data
6.0
17
Not enough data
6.1
17
Data Management
Not enough data
8.5
107
Not enough data
8.1
89
Not enough data
8.5
107
Not enough data
8.9
123
Not enough data
8.1
99
Functionality
Not enough data
8.1
106
Not enough data
8.7
112
Not enough data
8.3
112
Not enough data
8.9
106
Not enough data
9.3
115
Not enough data
9.2
115
Not enough data
8.2
89
Security
Not enough data
8.4
96
Not enough data
8.4
84
Generative AI
Not enough data
6.1
32
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Fivetran and Hightouch share no categories
Unique Categories
Hightouch is categorized as DataOps Platforms, Customer Data Platform (CDP), E-Commerce Data Integration, iPaaS, Identity Resolution, and Reverse ETL
Reviews
Reviewers' Company Size
Fivetran
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hightouch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.9%
Information Technology and Services
13.5%
Financial Services
9.3%
Retail
5.4%
Marketing and Advertising
5.4%
Other
51.5%
Computer Software
18.7%
Information Technology and Services
15.8%
Financial Services
14.7%
Marketing and Advertising
5.3%
Leisure, Travel & Tourism
3.4%
Other
42.1%
Alternatives
Discussions
Is Fivetran an ETL tool?
2 Comments
NV
Fivetran is an ELT Tool, specifically for Extracting the data from source and Loading the data into the Destination. This tool works in conjunction with...Read more
Can I reuse a google sheet's name that I just deleted?
1 Comment
JL
Hi Gabriel,
Thanks for reaching out. Yes, this should work. Please let us know if you run into any issues.
Cheers,
Joseph Read more
Can Fivetran implement a feature to auto download / refresh data into a spreadsheet ? That would be great.
1 Comment
JL
Hi George,
Thanks for reaching out. All feature requests are logged via our Support Portal. Please submit your feature request here:...Read more
What is Hightouch used for?
1 Comment
JP
Hightouch is used for pushing data from your data warehouse to other tools/systems an SaaS tools. That process is called Reverse ETL or data activation. For...Read more
Hightouch has no more discussions with answers
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