Compare Fivetran and Funnel 
Featured Products
At a Glance
Market Segments
Mid-Market (58.9% of reviews)
Small-Business (50.6% of reviews)
Entry-Level Pricing
Free
Starting at $400.00
Fivetran
Star Rating
(782)4.3 out of 5
Market Segments
Mid-Market (58.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansFunnel
Star Rating
(164)4.5 out of 5
Market Segments
Small-Business (50.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $400.00
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Funnel excels in user-friendliness, with many users appreciating its ability to easily pull data from various platforms. One user noted, "Been using it for close to 8 years, I love that it's user friendly and is able to easily pull data from all our major platforms."
- Users say that Fivetran stands out for its quick setup process, thanks to its pre-defined schemas and easy connectors. A recent review highlighted, "Easy connectors so that data can be loaded with a click of a button," making it a strong choice for those looking for efficiency in implementation.
- Reviewers mention that Funnel offers exceptional customer support, with one user stating, "This software offers excellent support across various platforms." This high level of support can be a significant advantage for small businesses that may require more hands-on assistance.
- According to verified reviews, Fivetran is praised for its extensive resources and community support, which help users navigate the integration process. One user remarked, "They are easy to use... there is a community for the customer support," indicating a robust support network for users.
- Users highlight that Funnel's reporting capabilities are a strong point, with a reviewer calling it a "top-tier tool to centralise all your data across platforms." This feature can be particularly beneficial for small businesses looking to streamline their data analysis.
- G2 reviewers note that while Fivetran is user-friendly, some users feel it could improve in areas like data transformation, with one mentioning, "It makes data implementation and integration easier," but also indicating room for enhancement in specific functionalities.
Pricing
Entry-Level Pricing
Fivetran
Free Plan
Free
For individuals automating ELT for small volumes of data.
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required
Funnel
Starter
Starting at $400.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Free Trial
Fivetran
Free Trial is available
Funnel
Free Trial is available
Ratings
Meets Requirements
8.6
576
8.8
141
Ease of Use
9.0
584
8.5
144
Ease of Setup
9.1
365
8.8
103
Ease of Admin
8.8
326
8.9
95
Quality of Support
8.5
526
9.1
138
Has the product been a good partner in doing business?
8.7
320
9.1
94
Product Direction (% positive)
8.3
522
8.7
142
Features by Category
Metrics
Not enough data
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Reporting
Not enough data
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Other
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Functionality
8.4
151
Not enough data
8.5
145
Not enough data
8.4
129
Not enough data
7.1
116
Not enough data
8.7
138
Not enough data
6.4
111
Not enough data
Diverse Extraction Points
8.4
151
Not enough data
Management
7.7
150
8.3
20
7.4
145
7.0
18
Functionality
8.8
156
8.8
19
8.1
171
8.5
20
9.0
191
8.8
20
9.0
189
8.8
20
8.6
186
8.6
20
Management
7.2
66
Not enough data
8.2
59
Not enough data
8.5
77
Not enough data
8.0
82
Not enough data
Solution Provision
7.3
55
Not enough data
8.3
71
Not enough data
7.6
54
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.3
76
|
Verified
Not enough data
9.0
86
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
84
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Categories
Categories
Shared Categories
Fivetran and Funnel are categorized as ETL Tools
Unique Categories
Fivetran is categorized as Data Replication and Data Extraction
Funnel is categorized as Marketing Analytics and Digital Analytics
Reviews
Reviewers' Company Size
Fivetran
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.2%
Information Technology and Services
17.2%
Financial Services
8.7%
Retail
5.0%
Marketing and Advertising
3.7%
Other
43.3%
Marketing and Advertising
42.2%
Retail
6.2%
Information Technology and Services
6.2%
Internet
4.3%
Consumer Goods
3.1%
Other
37.9%
Alternatives
Discussions
Is Fivetran an ETL tool?
2 Comments
NV
Fivetran is an ELT Tool, specifically for Extracting the data from source and Loading the data into the Destination. This tool works in conjunction with...Read more
Can Fivetran implement a feature to auto download / refresh data into a spreadsheet ? That would be great.
1 Comment
JL
Hi George,
Thanks for reaching out. All feature requests are logged via our Support Portal. Please submit your feature request here:...Read more
Do plan to partner with smaller software companies to add to your selection of available connectors?
1 Comment
MP
Did you already asked their support? They offer a also cloud functions and other solutions to connect also other sources.Read more
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
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