# Fivetran vs Funnel Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Funnel excels in user-friendliness, with many users highlighting its intuitive interface for data transformation and reporting on media campaigns. This ease of use is particularly beneficial for small businesses looking to manage multiple marketing channels effectively.
- **Users say** that Fivetran offers a seamless setup experience, especially for integrating various data sources. Reviewers appreciate the initial grace period that allows them to adjust their schema without incurring costs, making it easier to understand their data requirements before committing.
- **According to verified reviews** , Funnel stands out for its high-quality support, with users praising the responsiveness and helpfulness of the support team. This aspect is crucial for businesses that may need assistance during implementation or troubleshooting.
- **Reviewers mention** that Fivetran's reliability in functionality is a significant advantage, with many users finding it easy to push important data into their CRM systems. This reliability is essential for mid-market companies that depend on consistent data flow for decision-making.
- **G2 reviewers highlight** that while Funnel has a strong focus on reporting capabilities, Fivetran's automation features are noted for their effectiveness in streamlining data processes. Users appreciate how Fivetran automates data loading, which can save time and reduce manual errors.
- **Users express mixed feelings** about the pricing structures, with Funnel starting at $400, which may be a barrier for some small businesses, while Fivetran offers a free tier that allows users to explore its features without upfront costs, making it more accessible for startups and smaller teams.



---
## Frequently Asked Questions

### What is the difference between Funnel vs Fivetran?

Funnel stands out for its higher G2 rating and support experience, while Fivetran is favored for ease of use and setup.

| [Funnel](https://www.g2.com/products/funnel/reviews) | [Fivetran](https://www.g2.com/products/fivetran/reviews) |
| --- | --- |
| 4.5/5 (165 reviews) | 4.3/5 (828 reviews) |
| Mid-Market | Mid-Market |
| 8.8 | 9.1 |
| 9.1 | 8.5 |
| Ease of Use (5 all-time mentions) | Ease of Use (187 all-time mentions) |



### How do the pricing models of Funnel and Fivetran compare?

Funnel is rated higher for price satisfaction, while Fivetran reviewers frequently cite pricing complexity and cost as drawbacks.

- **Funnel:** Reviewers describe Funnel as more predictable in cost, but note that it can become expensive with many data sources or exports.
- **Fivetran:** Reviewers consistently mention Fivetran's pricing as confusing and expensive, especially for high-volume or frequently updated datasets.
- **Switching reasons:** Several reviewers switched to Funnel for more predictable costs and to Fivetran for its free-tier connectors and robust engineering, but cost remains a recurring concern for both.



### What are the best alternatives to Funnel and Fivetran?

Skyvia, Supermetrics, and Adverity are the top three alternatives to Funnel and Fivetran.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Funnel](https://www.g2.com/products/funnel/reviews) | 4.5/5 (165 reviews) | Mid-Market | Can become expensive with many sources | Ease of Use |
| [Fivetran](https://www.g2.com/products/fivetran/reviews) | 4.3/5 (828 reviews) | Mid-Market | Pricing is often cited as confusing and expensive | Ease of Use |
| [Skyvia](https://www.g2.com/products/skyvia/reviews) | 4.8/5 (324 reviews) | Small-Business | — | — |
| [Supermetrics](https://www.g2.com/products/supermetrics/reviews) | 4.4/5 (823 reviews) | Small-Business | — | — |
| [Adverity](https://www.g2.com/products/adverity/reviews) | 4.4/5 (326 reviews) | Mid-Market | — | — |



### Which Marketing Analytics features should I prioritize when comparing Funnel and Fivetran?

Buyers comparing Funnel and Fivetran should prioritize Integrations, Ease of Use, Reporting, Data Management, and Pricing.

- **Integrations:** Funnel (5 all-time mentions), Fivetran (51 all-time mentions)
- **Ease of Use:** Funnel (8.5/10, 5 all-time mentions), Fivetran (9.0/10, 187 all-time mentions)
- **Reporting:** Funnel is frequently cited for reporting capabilities in recent reviews; Fivetran is less often mentioned for reporting.
- **Data Management:** Funnel (3 all-time mentions), Fivetran (—)
- **Pricing:** Funnel and Fivetran both receive reviewer feedback on cost, with Fivetran's pricing complexity noted in 24 all-time mentions.



### What are the pros and cons of Funnel vs Fivetran?

Funnel's headline strength is support and reporting, while Fivetran is most recognized for ease of use and integrations.

- **Funnel strengths:** Ease of use (5 all-time mentions), integrations (5), data management (3), reporting, and strong support (9.1/10).
- **Funnel trade-offs:** Learning curve (3), can become expensive (2), limited connectors (2), and some missing features (2).
- **Fivetran strengths:** Ease of use (187), easy setup (74), user interface (59), integrations (51), reliability (28), and automation (24).
- **Fivetran trade-offs:** Expensive (36), pricing issues (24), limited features (13), and limited customization (8).



### Is Funnel or Fivetran better for small businesses?

Funnel is a better fit for small businesses based on reviewer sentiment and segment alignment.

- **Funnel:** Largest segment is Mid-Market, but recent reviews highlight ease of use and onboarding for small teams and agencies, with several reviewers noting value for small marketing departments.
- **Fivetran:** Largest segment is also Mid-Market, but small-business reviewers frequently cite pricing as a barrier and mention that the tool is more cost-effective for larger data volumes.



### Which Marketing Analytics platform has better integrations?

Fivetran is favored for integrations, with a higher all-time mention count and broader connector coverage.

- **Funnel:** Data Studio (14 all-time mentions), Tableau (4), Google Ads (2).
- **Fivetran:** Snowflake (85 all-time mentions), NetSuite (16), Shopify (6).



### How do Funnel and Fivetran compare on customer support?

Funnel leads on Quality of Support with a 0.6-point advantage over Fivetran (9.1 vs 8.5).

- **Funnel:** Reviewers consistently praise responsive, knowledgeable, and friendly support, with many citing fast resolution and proactive assistance.
- **Fivetran:** Reviewers describe support as generally helpful but note slower response times and less personalized service, especially for complex issues.



### Which is easier to implement, Funnel or Fivetran?

Fivetran holds a slight advantage in Ease of Setup, scoring 9.1 versus Funnel's 8.8, which is below the materiality threshold for a clear winner.

- **Funnel:** Reviewers describe setup as intuitive and straightforward, with a short learning curve for most users and strong onboarding support.
- **Fivetran:** Reviewers highlight very easy, no-code setup, clear documentation, and minimal manual intervention required for most connectors.



### Which product has better Reporting?

Funnel is more frequently cited for Reporting capabilities than Fivetran.

- **Funnel:** Reporting is a recurring theme in recent reviews, with reviewers praising automated reports, customizable dashboards, and data aggregation for analytics; Meets Requirements score is 8.8/10.
- **Fivetran:** Reporting is less frequently mentioned, with reviewers focusing more on data integration and pipeline reliability; Meets Requirements score is 8.6/10.



| | Fivetran | Funnel | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 840 | 229 | 
| **Largest Market Segment** | Mid-Market (59.4% of reviews) | Small-Business (46.5% of reviews) | 
| **Entry Level Price** | Free | Starting at $400.00 | 

---
## Top Pros & Cons

### Fivetran

Pros:
- Ease of Use (187 reviews)
- Easy Setup (74 reviews)

Cons:
- Sync Issues (60 reviews)
- Expensive (36 reviews)

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

---
## Ratings Comparison
| Rating | Fivetran | Funnel | 
|---|---|---|
  | **Meets Requirements** | 8.6 (616 reviews) | 8.8 (193 reviews) | 
  | **Ease of Use** | 9.0 (625 reviews) | 8.6 (197 reviews) | 
  | **Ease of Setup** | 9.0 (408 reviews) | 8.7 (155 reviews) | 
  | **Ease of Admin** | 8.8 (352 reviews) | 8.9 (135 reviews) | 
  | **Quality of Support** | 8.5 (563 reviews) | 9.1 (190 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (346 reviews) | 9.2 (134 reviews) | 
  | **Product Direction (% positive)** | 8.3 (559 reviews) | 8.8 (187 reviews) | 

---
## Pricing

### Fivetran

#### Entry-Level Pricing

Plan: Free Plan

Price: Free

Description: For individuals automating ELT for small volumes of data.

Key Features:
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required

[Browse all 4 editions](https://www.g2.com/products/fivetran/pricing)

#### Free Trial

Yes

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Funnel** | 8.8/10 | 98 |

#### Metrics

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 9.0 (75 reviews) | 
| **Engagement** | Not enough data | 8.9 (70 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.4 (47 reviews) | 
| **Standard Event Tracking** | Not enough data | 9.0 (50 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.7 (49 reviews) | 
| **Retention** | Not enough data | 8.6 (58 reviews) | 
| **Return** | Not enough data | 8.8 (58 reviews) | 
| **Conversions** | Not enough data | 9.1 (78 reviews) | 
| **Funnels** | Not enough data | 9.0 (47 reviews) | 

#### Reporting

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.6 (54 reviews) | 
| **Trending** | Not enough data | 8.8 (45 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.8 (65 reviews) | 
| **Segmentation** | Not enough data | 8.5 (53 reviews) | 
| **Mobile Reporting** | Not enough data | 8.1 (41 reviews) | 
| **Unification Across Devices** | Not enough data | 8.1 (56 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 9.3 (76 reviews) | 

#### Other

| Feature | Fivetran | Funnel | 
|---|---|---|
| **User Data** | Not enough data | Feature Not Available | 
| **Site Search Reporting** | Not enough data | Feature Not Available | 
| **Load Time Monitoring** | Not enough data | Feature Not Available | 
| **Campaign Tracking** | Not enough data | 9.0 (80 reviews) | 
| **E-Commerce** | Not enough data | 9.0 (61 reviews) | 
| **Promotional Messages** | Not enough data | Feature Not Available | 
| **Administration Alerts** | Not enough data | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Fivetran | Funnel | 
|---|---|---|
| **API / Integrations** | Not enough data | 9.0 (77 reviews) | 
| **QA Testing** | Not enough data | Feature Not Available | 
| **Performance and Reliability** | Not enough data | 9.2 (80 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.9 (77 reviews) | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.0/10 | 183 |
| **Funnel** | N/A | N/A |

#### Functionality

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Diverse Extraction Points** | 8.5 (156 reviews) | Not enough data | 
| **Data Structuring** | 8.5 (148 reviews) | Not enough data | 
| **Consolidation** | 8.4 (131 reviews) | Not enough data | 
| **Data Cleaning** | 7.2 (118 reviews) | Not enough data | 
| **Cloud Extraction** | 8.8 (142 reviews) | Not enough data | 
| **Visualization** | 6.4 (112 reviews) | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Image Extraction** | Not enough data | Not enough data | 
| **IP Address Extraction** | Not enough data | Not enough data | 
| **Email Address Extraction** | Not enough data | Not enough data | 
| **Metadata Extraction** | Not enough data | Not enough data | 
| **Document Extraction** | Not enough data | Not enough data | 
| **Phone Number Extraction** | Not enough data | Not enough data | 
| **Auto Extraction** | Not enough data | Not enough data | 
| **IP Address Extraction** | Not enough data | Not enough data | 
| **Email Address Extraction** | Not enough data | Not enough data | 
| **Image Extraction** | Not enough data | Not enough data | 
| **Web Data Extraction** | Not enough data | Not enough data | 

#### Diverse Extraction Points

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Diverse Extraction Points** | 8.5 (156 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Data Storage Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Rules-Based Workflow** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Multi-Device Support** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Offline Response Collection** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Query Builder** | Not enough data | Not enough data | 
| **IP Rotation** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Optical Character Recognition** | Not enough data | Not enough data | 
| **Batch Processing** | Not enough data | Not enough data | 
| **Data Aggregation and Publishing** | Not enough data | Not enough data | 
| **Job Scheduling** | Not enough data | Not enough data | 
| **Data Mining** | Not enough data | Not enough data | 
| **Proxy Rotation** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Data Aggregation** | Not enough data | Not enough data | 
| **JavaScript Rendering** | Not enough data | Not enough data | 
| **HTML Parsing** | Not enough data | Not enough data | 
| **Multiple File Format Support** | Not enough data | Not enough data | 
| **Data Cleansing** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **CAPTCHA Solving** | Not enough data | Not enough data | 
| **Integration Management** | Not enough data | Not enough data | 
| **Website Crawling** | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | 
| **Bot Mitigation** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Proactive Error Detection** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.7/10 | 250 |
| **Funnel** | 8.7/10 | 32 |

#### Management

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Reporting** | 7.8 (151 reviews) | 8.7 (25 reviews) | 
| **Auditing** | 7.4 (150 reviews) | 7.2 (19 reviews) | 

#### Functionality

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Extraction** | 9.0 (187 reviews) | 8.9 (21 reviews) | 
| **Transformation** | 8.1 (177 reviews) | 8.7 (23 reviews) | 
| **Loading** | 9.0 (212 reviews) | 8.8 (21 reviews) | 
| **Automation** | 8.9 (209 reviews) | 9.0 (23 reviews) | 
| **Scalability** | 8.5 (197 reviews) | 8.7 (22 reviews) | 
| **Non-Relational Transformations** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Data Mapping** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Integration Management** | 10.0 (6 reviews) | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Ad hoc Analysis** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Job Scheduling** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Multiple Data Sources** | 10.0 (5 reviews) | Not enough data | 
| **Data Import/Export** | Not enough data | 9.7 (5 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Quality Control** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Accounting Integration** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **eCommerce Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Replication** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Database Support** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Analysis Tools** | Not enough data | Not enough data | 

### Data Replication

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 7.9/10 | 97 |
| **Funnel** | N/A | N/A |

#### Management

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Real-Time Analytics** | 7.2 (66 reviews) | Not enough data | 
| **Solution Integration** | 8.2 (59 reviews) | Not enough data | 
| **Infrastructure Compatibility** | 8.5 (78 reviews) | Not enough data | 
| **Monitoring** | 8.0 (82 reviews) | Not enough data | 

#### Solution Provision

| Feature | Fivetran | Funnel | 
|---|---|---|
| **System Failover** | 7.3 (55 reviews) | Not enough data | 
| **Pay by Usage** | 8.2 (72 reviews) | Not enough data | 
| **Service Provision** | 7.6 (54 reviews) | Not enough data | 

### DataOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Funnel** | N/A | N/A |

#### Data Management

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Data Integration** | 9.3 (41 reviews) | Not enough data | 
| **Metadata** | 9.0 (35 reviews) | Not enough data | 
| **Self-service** | 9.2 (41 reviews) | Not enough data | 
| **Automated workflows** | 9.2 (39 reviews) | Not enough data | 

#### Agentic AI - DataOps Platforms

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Analytics capabilities** | 8.2 (34 reviews) | Not enough data | 
| **Dasboard visualizations** | 6.9 (18 reviews) | Not enough data | 

#### Monitoring and Management

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Data Observability** | 8.4 (35 reviews) | Not enough data | 
| **Testing capabilities** | 8.7 (36 reviews) | Not enough data | 

#### Cloud Deployment

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Hybrid cloud support** | 8.5 (31 reviews) | Not enough data | 
| **Cloud migration capabilities** | 8.3 (29 reviews) | Not enough data | 

#### Generative AI

| Feature | Fivetran | Funnel | 
|---|---|---|
| **AI Text Generation** | 6.7 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 6.9 (7 reviews) | Not enough data | 

### Reverse ETL

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | 8.1/10 | 97 |
| **Funnel** | N/A | N/A |

#### Data Management 

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Data Modeling** | 7.9 (69 reviews) | Not enough data | 
| **Auditing** | 7.4 (58 reviews) | Not enough data | 
| **Observability** | 8.4 (67 reviews) | Not enough data | 
| **Data mapping** | 8.7 (85 reviews) | Not enough data | 
| **Reporting** | 7.7 (64 reviews) | Not enough data | 

#### Functionality

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Debugging** | 7.6 (64 reviews) | Not enough data | 
| **Workflow Automations** | 8.6 (68 reviews) | Not enough data | 
| **Notifications** | 7.9 (77 reviews) | Not enough data | 
| **API Integrations** | 8.5 (71 reviews) | Not enough data | 
| **Programmed trigger of data sync** | 8.8 (70 reviews) | Not enough data | 
| **Incremental data sync** | 8.9 (81 reviews) | Not enough data | 
| **Data audit** | 8.1 (51 reviews) | Not enough data | 

#### Security

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Security Compliance** | 8.4 (62 reviews) | Not enough data | 
| **Data Encryption** | 8.3 (53 reviews) | Not enough data | 

#### Generative AI

| Feature | Fivetran | Funnel | 
|---|---|---|
| **AI Text Generation** | 5.6 (9 reviews) | Not enough data | 

### Backup

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Funnel** | N/A | N/A |

#### Management

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Disaster Recovery** | Not enough data | Not enough data | 
| **Remote Backup** | Not enough data | Not enough data | 
| **Storage Formats** | Not enough data | Not enough data | 
| **Scheduled Backups** | Not enough data | Not enough data | 
| **On-Demand Restoration** | Not enough data | Not enough data | 

#### Reporting

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Activity Monitoring** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 

#### Security

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | 
| **Security and Compliance** | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fivetran** | N/A | N/A |
| **Funnel** | 8.6/10 | 147 |

#### Marketing Operations

| Feature | Fivetran | Funnel | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.4 (79 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 9.0 (110 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 7.7 (45 reviews) | 
| **Multi-User Access** | Not enough data | 8.6 (83 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.2 (53 reviews) ✓ Verified | 
| **White Label** | Not enough data | Feature Not Available | 
| **Multi-Channel Data Collection** | Not enough data | 9.8 (39 reviews) | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | 10.0 (8 reviews) | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Tag Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | 9.0 (5 reviews) | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.5 (84 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.8 (104 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.2 (68 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 9.0 (91 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 7.8 (41 reviews) | 
| **Predictive Analytics** | Not enough data | 7.5 (43 reviews) ✓ Verified | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 9.2 (24 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (8 reviews) | 
| **Third-Party Integrations** | Not enough data | 9.6 (28 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Fivetran | Funnel | 
|---|---|---|
| **Event Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | 8.3 (12 reviews) | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | 8.7 (5 reviews) | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | 8.7 (5 reviews) | 
| **Customizable Fields** | Not enough data | 7.8 (9 reviews) | 
| **Contact Database** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Source Connectors** | Not enough data | 8.7 (23 reviews) | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [ETL Tools](https://www.g2.com/categories/etl-tools)

**Unique to Fivetran (5):** [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [Data Replication Software](https://www.g2.com/categories/data-replication), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [Reverse ETL Software](https://www.g2.com/categories/reverse-etl), [DataOps Platforms](https://www.g2.com/categories/dataops-platforms)

**Unique to Funnel (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Fivetran | Funnel | 
|---|---|---|
| **Small-Business** | 26.9% | 46.5% | 
| **Mid-Market** | 59.4% | 42.3% | 
| **Enterprise** | 13.7% | 11.3% | 

### By Industry

#### Fivetran

- **Computer Software:** 21.9%
- **Information Technology and Services:** 17.1%
- **Financial Services:** 8.3%
- **Retail:** 4.9%
- **Marketing and Advertising:** 3.7%
- **Insurance:** 2.5%
- **Consumer Goods:** 2.4%
- **Health, Wellness and Fitness:** 2.1%
- **Education Management:** 2.0%
- **Internet:** 2.0%
- **Other:** 33.1%

#### Funnel

- **Marketing and Advertising:** 42.1%
- **Retail:** 6.5%
- **Information Technology and Services:** 5.6%
- **Internet:** 3.3%
- **Leisure, Travel & Tourism:** 2.8%
- **Apparel & Fashion:** 2.8%
- **Consumer Goods:** 2.8%
- **Financial Services:** 2.3%
- **Health, Wellness and Fitness:** 1.4%
- **Real Estate:** 1.4%
- **Other:** 29.0%

---
## Alternatives

### Alternatives to Fivetran

- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (322 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (783 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (293 reviews)
- [Integrate.io](https://www.g2.com/products/integrate-io/reviews) — 4.4/5 stars (213 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (326 reviews)
- [Boomi Data Integration](https://www.g2.com/products/boomi-data-integration/reviews) — 4.7/5 stars (121 reviews)
- [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (109 reviews)
- [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (202 reviews)
- [SnapLogic Agentic Integration and Applied AI Platform](https://www.g2.com/products/snaplogic-agentic-integration-and-applied-ai-platform/reviews) — 4.4/5 stars (408 reviews)
- [Informatica Data Integration and Engineering](https://www.g2.com/products/informatica-data-integration-and-engineering/reviews) — 4.3/5 stars (337 reviews)

### Alternatives to Funnel

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (824 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (326 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1652 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.4/5 stars (90 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (312 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (15935 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.6/5 stars (529 reviews)

---
## Top Discussions

### Fivetran

- Title: [Is Fivetran an ETL tool?](https://www.g2.com/discussions/is-fivetran-an-etl-tool) — 2 comments
  > **Top comment:** "Fivetran is actually an "ELT" tool. It Extracts, Loads, and then Transforms, keeping a copy of both the source data as well as the transformed data."
- Title: [What is Fivetran used for?](https://www.g2.com/discussions/fivetran-what-is-fivetran-used-for) — 1 comment
  > **Top comment:** "Data extraction from operational systems for us in reporting and analytical environments"
- Title: [How much does Fivetran cost?](https://www.g2.com/discussions/how-much-does-fivetran-cost) — 1 comment
  > **Top comment:** "Fivetran charges according to a concept called MAR, Monthly Active Rows. 1 MAR is good for 1000 unique rows. If a row is updated more than once in a given..."
- Title: [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Nikolas, 

Would love other Census users to chime in, but there are lots of use cases our customers use us for :)

In fact, we recently revamped our..."
- Title: [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Shannel, 

Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census.

Here is a video showing the end to end..."

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fivetran-vs-funnel)