# Fivestars, Yotpo vs Trustpilot Comparison | | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | 3.4 out of 5 | | **Total Reviews** | 21 | 265 | 257 | | **Largest Market Segment** | Small-Business (50.0% of reviews) | Small-Business (74.5% of reviews) | Small-Business (61.2% of reviews) | | **Entry Level Price** | No pricing available | Free Forever | Starting at $299.00 | --- ## Top Pros & Cons ### Fivestars Cons: - Email Issues (1 reviews) - Rewards System (1 reviews) ### Yotpo Pros: - Ease of Use (22 reviews) - Customer Support (21 reviews) Cons: - Expensive (11 reviews) - Missing Features (8 reviews) ### Trustpilot Pros: - Ease of Use (10 reviews) - Reputation Management (5 reviews) Cons: - Review Issues (11 reviews) - Poor Customer Support (10 reviews) --- ## Ratings Comparison | Rating | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Meets Requirements** | 8.4 (17 reviews) | 8.6 (213 reviews) | 7.5 (219 reviews) | | **Ease of Use** | 8.8 (17 reviews) | 8.5 (215 reviews) | 8.1 (223 reviews) | | **Ease of Setup** | Not enough data | 8.1 (147 reviews) | 7.8 (129 reviews) | | **Ease of Admin** | Not enough data | 8.2 (130 reviews) | 7.8 (107 reviews) | | **Quality of Support** | 8.2 (14 reviews) | 8.8 (205 reviews) | 6.9 (205 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | 8.5 (127 reviews) | 6.8 (105 reviews) | | **Product Direction (% positive)** | 7.8 (16 reviews) | 8.2 (199 reviews) | 6.1 (214 reviews) | --- ## Pricing ### Fivestars #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Yotpo #### Entry-Level Pricing Plan: Free Price: Free Forever Description: Up to 50 monthly orders, Review Request Emails, On-site Widgets, Moderation & Commenting, Social Push & SEO Page, And more. [Browse all 3 editions](https://www.g2.com/products/yotpo/pricing) #### Free Trial Yes ### Trustpilot #### Entry-Level Pricing Plan: Plus plan Price: Starting at $299.00 Description: Build trust faster with more review invitations and begin driving awareness with a collection of showcasing tools. Key Features: - 8 widgets - 3 User logins - 200 monthly invitations [Browse all 4 editions](https://www.g2.com/products/trustpilot/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Review Management | Product | Score | Reviews | |---|---|---| | **Fivestars** | N/A | N/A | | **Yotpo** | 7.6/10 | 72 | | **Trustpilot** | 6.1/10 | 53 | #### Collection | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Authentification** | Not enough data | 7.8 (44 reviews) ✓ Verified | 6.1 (38 reviews) ✓ Verified | | **Review Forms** | Not enough data | 8.1 (60 reviews) ✓ Verified | 6.5 (39 reviews) ✓ Verified | | **Personalization** | Not enough data | 7.6 (57 reviews) ✓ Verified | 5.8 (34 reviews) ✓ Verified | | **Engagement** | Not enough data | 7.9 (53 reviews) ✓ Verified | 6.7 (33 reviews) ✓ Verified | | **Community Q&A** | Not enough data | 8.0 (48 reviews) ✓ Verified | Feature Not Available | #### Agentic AI - Review Management | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Adaptive Learning** | Not enough data | 6.7 (6 reviews) | 5.7 (10 reviews) | | **Natural Language Interaction** | Not enough data | 6.1 (6 reviews) | 5.7 (10 reviews) | #### Moderation | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Reviewer Validation** | Not enough data | 8.2 (61 reviews) ✓ Verified | 6.0 (33 reviews) ✓ Verified | | **Response Types** | Not enough data | 7.9 (55 reviews) ✓ Verified | 5.7 (35 reviews) ✓ Verified | | **Legal Agreements** | Not enough data | 7.7 (43 reviews) ✓ Verified | 6.0 (27 reviews) ✓ Verified | #### Use Cases | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **E-commerce** | Not enough data | 8.5 (62 reviews) ✓ Verified | 6.6 (30 reviews) ✓ Verified | | **Retail** | Not enough data | 7.7 (43 reviews) ✓ Verified | 6.3 (28 reviews) ✓ Verified | | **Customer Service** | Not enough data | 8.2 (53 reviews) ✓ Verified | 5.9 (31 reviews) ✓ Verified | #### Administration | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Incentives** | Not enough data | 7.5 (52 reviews) ✓ Verified | Feature Not Available | | **Syndication** | Not enough data | 7.5 (40 reviews) ✓ Verified | 6.7 (27 reviews) ✓ Verified | | **Insights** | Not enough data | 8.0 (51 reviews) ✓ Verified | 6.8 (29 reviews) ✓ Verified | | **Content** | Not enough data | 8.1 (51 reviews) ✓ Verified | 6.3 (28 reviews) ✓ Verified | | **Sampling** | Not enough data | 7.5 (34 reviews) ✓ Verified | Feature Not Available | #### Display Options | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Badges** | Not enough data | 7.5 (40 reviews) ✓ Verified | 6.4 (29 reviews) ✓ Verified | | **Widgets** | Not enough data | 7.8 (56 reviews) ✓ Verified | 5.9 (30 reviews) ✓ Verified | | **Integration & APIs** | Not enough data | 7.5 (58 reviews) ✓ Verified | 5.8 (29 reviews) ✓ Verified | | **Marketing** | Not enough data | 7.5 (50 reviews) ✓ Verified | 5.9 (30 reviews) ✓ Verified | #### Generative AI | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **AI Text Generation** | Not enough data | 6.2 (13 reviews) | 5.6 (16 reviews) | ### Loyalty Management | Product | Score | Reviews | |---|---|---| | **Fivestars** | N/A | N/A | | **Yotpo** | 6.9/10 | 43 | | **Trustpilot** | N/A | N/A | #### Loyalty Experience | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Loyalty Engine** | Not enough data | 8.3 (40 reviews) | Not enough data | | **Rewards** | Not enough data | 8.3 (39 reviews) | Not enough data | | **Membership** | Not enough data | 7.3 (30 reviews) | Not enough data | | **Personalization** | Not enough data | 8.0 (33 reviews) | Not enough data | | **Gamification** | Not enough data | 7.0 (22 reviews) | Not enough data | | **Loyalty Cards** | Not enough data | 7.6 (27 reviews) | Not enough data | #### Loyalty Platform | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Communication Tools** | Not enough data | 7.8 (31 reviews) | Not enough data | | **Customer Relationship Management (CRM)** | Not enough data | 7.9 (27 reviews) | Not enough data | | **Loyalty Analytics** | Not enough data | 7.8 (32 reviews) | Not enough data | | **Localization** | Not enough data | 7.2 (23 reviews) | Not enough data | | **Integrations** | Not enough data | 7.5 (33 reviews) | Not enough data | #### Agentic AI - Loyalty Management | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | 4.0 (7 reviews) | Not enough data | | **Cross-system Integration** | Not enough data | 5.2 (7 reviews) | Not enough data | | **Adaptive Learning** | Not enough data | 5.0 (7 reviews) | Not enough data | | **Proactive Assistance** | Not enough data | 4.0 (7 reviews) | Not enough data | ### User-Generated Content | Product | Score | Reviews | |---|---|---| | **Fivestars** | N/A | N/A | | **Yotpo** | 7.5/10 | 5 | | **Trustpilot** | N/A | N/A | #### Visual UGC | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Campaign Customization** | Not enough data | 7.7 (5 reviews) | Not enough data | | **Widget Customization** | Not enough data | 6.7 (5 reviews) | Not enough data | | **Widget** | Not enough data | 7.7 (5 reviews) | Not enough data | | **Media Library** | Not enough data | 7.0 (5 reviews) | Not enough data | #### Integrations | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Social Media** | Not enough data | 7.3 (5 reviews) | Not enough data | | **Content Creation** | Not enough data | 7.7 (5 reviews) | Not enough data | | **Marketing Automation** | Not enough data | 8.0 (5 reviews) | Not enough data | | **Rights Management** | Not enough data | 7.7 (5 reviews) | Not enough data | #### Support | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Onboarding** | Not enough data | Not enough data | Not enough data | | **24/7 Client Support** | Not enough data | Not enough data | Not enough data | #### Performance | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **UGC Analytics** | Not enough data | Not enough data | Not enough data | | **Lazy-Loading** | Not enough data | Not enough data | Not enough data | ### Customer Advocacy | Product | Score | Reviews | |---|---|---| | **Fivestars** | N/A | N/A | | **Yotpo** | N/A | N/A | | **Trustpilot** | N/A | N/A | #### Agentic AI - Customer Advocacy | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | ### Online Reputation Management | Product | Score | Reviews | |---|---|---| | **Fivestars** | N/A | N/A | | **Yotpo** | 8.1/10 | 57 | | **Trustpilot** | 6.9/10 | 102 | #### Consumer Intelligence | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Customer Feedback** | Not enough data | 9.1 (48 reviews) ✓ Verified | 7.7 (91 reviews) ✓ Verified | | **Competitive Intelligence** | Not enough data | Feature Not Available | 6.8 (66 reviews) | | **Sentiment Analysis** | Not enough data | 8.6 (38 reviews) ✓ Verified | 7.0 (63 reviews) ✓ Verified | #### Reporting | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Revenue Reporting** | Not enough data | 8.1 (18 reviews) | Feature Not Available | | **Corporate Reporting** | Not enough data | 8.0 (36 reviews) ✓ Verified | 6.8 (56 reviews) ✓ Verified | | **Dashboard** | Not enough data | 8.5 (52 reviews) ✓ Verified | 7.7 (83 reviews) ✓ Verified | #### Media Monitoring | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Social Networks Monitoring** | Not enough data | 7.1 (15 reviews) | 6.6 (52 reviews) ✓ Verified | | **Social Media Management** | Not enough data | 7.9 (34 reviews) ✓ Verified | 6.6 (53 reviews) ✓ Verified | | **Digital Media Monitoring** | Not enough data | 8.2 (28 reviews) | Feature Not Available | #### In-House Management | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Employee Performance** | Not enough data | Feature Not Available | Feature Not Available | | **Team Workflow** | Not enough data | 7.7 (15 reviews) | Feature Not Available | #### Generative AI | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | 6.4 (14 reviews) | #### Agentic AI - Online Reputation Management | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Brand Advocacy | Product | Score | Reviews | |---|---|---| | **Fivestars** | N/A | N/A | | **Yotpo** | N/A | N/A | | **Trustpilot** | N/A | N/A | #### Discovery | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Referral Program** | Not enough data | Not enough data | Not enough data | | **Incentives** | Not enough data | Not enough data | Not enough data | | **3rd-Party Trends** | Not enough data | Not enough data | Not enough data | #### Insight | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Monitoring** | Not enough data | Not enough data | Not enough data | | **Adoption Insight** | Not enough data | Not enough data | Not enough data | | **Engagement Analysis** | Not enough data | Not enough data | Not enough data | #### Mobile | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Mobile Optimization** | Not enough data | Not enough data | Not enough data | #### Platform | Feature | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Multichannel Sharing** | Not enough data | Not enough data | Not enough data | | **Forum** | Not enough data | Not enough data | Not enough data | | **Integration** | Not enough data | Not enough data | Not enough data | | **Content Distribution** | Not enough data | Not enough data | Not enough data | --- ## Categories **Unique to Fivestars (1):** [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) **Unique to Yotpo (5):** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy), [User-Generated Content Platforms](https://www.g2.com/categories/user-generated-content-platforms), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Review Management Software](https://www.g2.com/categories/review-management-software) **Unique to Trustpilot (2):** [Review Management Software](https://www.g2.com/categories/review-management-software), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management) --- ## Reviewer Demographics ### By Company Size | Segment | Fivestars | Yotpo | Trustpilot | |---|---|---|---| | **Small-Business** | 50.0% | 74.5% | 61.2% | | **Mid-Market** | 40.0% | 23.5% | 33.5% | | **Enterprise** | 10.0% | 2.0% | 5.3% | ### By Industry #### Fivestars - **Retail:** 30.0% - **Non-Profit Organization Management:** 10.0% - **Food & Beverages:** 10.0% - **Education Management:** 10.0% - **Apparel & Fashion:** 10.0% - **Utilities:** 5.0% - **Sports:** 5.0% - **Public Relations and Communications:** 5.0% - **Insurance:** 5.0% - **Health, Wellness and Fitness:** 5.0% - **Other:** 5.0% #### Yotpo - **Retail:** 20.4% - **Apparel & Fashion:** 12.4% - **Consumer Goods:** 12.0% - **Health, Wellness and Fitness:** 7.2% - **Food & Beverages:** 5.6% - **Cosmetics:** 4.8% - **Consumer Electronics:** 4.8% - **Internet:** 2.8% - **Luxury Goods & Jewelry:** 2.8% - **Automotive:** 2.4% - **Other:** 24.8% #### Trustpilot - **Financial Services:** 14.3% - **Retail:** 7.0% - **Marketing and Advertising:** 6.6% - **Computer Software:** 4.5% - **Consumer Goods:** 4.1% - **Apparel & Fashion:** 3.7% - **Information Technology and Services:** 3.3% - **Internet:** 2.9% - **Consumer Electronics:** 2.9% - **Consumer Services:** 2.9% - **Other:** 48.0% --- ## Alternatives ### Alternatives to Fivestars - [Smile.io](https://www.g2.com/products/smile-io/reviews) — 4.6/5 stars (435 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (618 reviews) - [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) — 4.6/5 stars (585 reviews) - [Xoxoday](https://www.g2.com/products/xoxoday-xoxoday/reviews) — 4.6/5 stars (1580 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews) - [AdvantageClub.ai](https://www.g2.com/products/advantageclub-ai/reviews) — 4.8/5 stars (853 reviews) - [Okendo](https://www.g2.com/products/okendo/reviews) — 4.6/5 stars (359 reviews) - [Snappy](https://www.g2.com/products/snappy-snappy/reviews) — 4.8/5 stars (312 reviews) - [TrueLoyal](https://www.g2.com/products/trueloyal/reviews) — 4.6/5 stars (159 reviews) ### Alternatives to Yotpo - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4058 reviews) - [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (641 reviews) - [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) — 4.6/5 stars (585 reviews) - [Smile.io](https://www.g2.com/products/smile-io/reviews) — 4.6/5 stars (435 reviews) - [Okendo](https://www.g2.com/products/okendo/reviews) — 4.6/5 stars (359 reviews) - [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) — 4.7/5 stars (235 reviews) - [PowerReviews](https://www.g2.com/products/powerreviews/reviews) — 4.4/5 stars (196 reviews) - [Feefo](https://www.g2.com/products/feefo/reviews) — 4.6/5 stars (130 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews) ### Alternatives to Trustpilot - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews) - [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (641 reviews) - [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) — 4.7/5 stars (235 reviews) - [Feefo](https://www.g2.com/products/feefo/reviews) — 4.6/5 stars (130 reviews) - [ResellerRatings](https://www.g2.com/products/resellerratings/reviews) — 4.4/5 stars (82 reviews) - [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4058 reviews) - [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2095 reviews) - [SKEEPERS Ratings & Reviews](https://www.g2.com/products/skeepers-ratings-reviews/reviews) — 4.1/5 stars (33 reviews) - [PowerReviews](https://www.g2.com/products/powerreviews/reviews) — 4.4/5 stars (196 reviews) --- ## Top Discussions ### Fivestars No discussions available for this product. ### Yotpo - Title: [What is Yotpo used for?](https://www.g2.com/discussions/what-is-yotpo-used-for) — 1 comment > **Top comment:** "Yotpo is a customer engagement and retention platform that helps e-commerce brands build trust, increase conversions, and grow customer lifetime value. It..." ### Trustpilot - Title: [How does Trustpilot work with Google shopping exactly?](https://www.g2.com/discussions/31966-how-does-trustpilot-work-with-google-shopping-exactly) — 4 comments, 1 upvote > **Top comment:** "https://ltddeals.in/topicmojo/" - Title: [how improvements and new integrations can be made in the software](https://www.g2.com/discussions/how-improvements-and-new-integrations-can-be-made-in-the-software) — 1 comment, 1 upvote > **Top comment:** "The contract is bullshit" - Title: [Why flagged reviews are deleted?](https://www.g2.com/discussions/why-flagged-reviews-are-deleted) — 1 comment, 1 upvote > **Top comment:** "Not just flagged Hacked reviews by bad (scam operating) companies paying Trustpilot in the accounts of Trustpilot Reviewers. How is it Trustpilot..." - Title: [Anyone else found fake Trustpilot reviews against their website](https://www.g2.com/discussions/anyone-else-found-fake-trustpilot-reviews-against-their-website) — 1 comment, 1 upvote > **Top comment:** "Good day everyone on this platform I wanna use this medium to express how you can recover your lost fund from forex, binary options scam companies or fake..." - Title: [Is Trustpilot a global or only United States specific product review platform?](https://www.g2.com/discussions/is-trustpilot-a-global-or-only-united-states-specific-product-review-platform) — 1 comment > **Top comment:** "They are actually located in Denmark. They are global review service. But seriously, stay away from them . Is widely stated that the overcharge, the lock..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fivestars-vs-yotpo-vs-trustpilot)