# FirstPromoter, ReferralCandy vs Ambassador Software Comparison

| | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 30 | 110 | 75 | 
| **Largest Market Segment** | Small-Business (79.3% of reviews) | Small-Business (88.1% of reviews) | Small-Business (47.2% of reviews) | 
| **Entry Level Price** | $49.00 Per Month | Starting at $47.00 | No pricing available | 

---
## Top Pros & Cons

### FirstPromoter

Pros:
- Customer Support (6 reviews)
- Ease of Use (3 reviews)

Cons:
- Integration Issues (1 reviews)
- Learning Curve (1 reviews)

### ReferralCandy

Pros:
- Customer Support (6 reviews)
- Easy Setup (5 reviews)

Cons:
- Connection Issues (1 reviews)
- Limited Customization (1 reviews)

### Ambassador Software

Pros:
- Ease of Use (22 reviews)
- Customer Support (14 reviews)

Cons:
- Lack of Customization (5 reviews)
- Learning Curve (5 reviews)

---
## Ratings Comparison
| Rating | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
  | **Meets Requirements** | 9.1 (23 reviews) | 8.3 (73 reviews) | 8.6 (68 reviews) | 
  | **Ease of Use** | 9.1 (23 reviews) | 8.3 (74 reviews) | 8.6 (71 reviews) | 
  | **Ease of Setup** | 9.3 (14 reviews) | 7.7 (55 reviews) | 7.7 (62 reviews) | 
  | **Ease of Admin** | 9.3 (9 reviews) | 8.2 (48 reviews) | 8.6 (58 reviews) | 
  | **Quality of Support** | 9.6 (22 reviews) | 9.0 (70 reviews) | 9.2 (69 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (9 reviews) | 8.9 (47 reviews) | 9.2 (59 reviews) | 
  | **Product Direction (% positive)** | 8.9 (22 reviews) | 8.4 (58 reviews) | 8.5 (70 reviews) | 

---
## Pricing

### FirstPromoter

#### Entry-Level Pricing

Plan: Starter

Price: $49.00 Per Month

Description: up to $5,000/month revenue from affiliates

Key Features:
- Unlimited website visitors
- Maximum 1000 affiliates
- Maximum 2 campaigns

[Browse all 3 editions](https://www.g2.com/products/firstpromoter/pricing)

#### Free Trial

Yes

### ReferralCandy

#### Entry-Level Pricing

Plan: Premium

Price: Starting at $47.00

Description: For small businesses getting started

Key Features:
- Automated referral program
- Unlimited customers & advocates
- Dashboard & data reports

[Browse all 3 editions](https://www.g2.com/products/referralcandy/pricing)

#### Free Trial

Yes

### Ambassador Software

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **FirstPromoter** | N/A | N/A |
| **ReferralCandy** | N/A | N/A |
| **Ambassador Software** | N/A | N/A |

#### Email Marketing

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Building and Personalizing Emails** | Not enough data | Not enough data | Not enough data | 
| **Sending Outbound Emails** | Not enough data | Not enough data | Not enough data | 
| **Manage Email Deliverability** | Not enough data | Not enough data | Not enough data | 
| **Automated Email Responses** | Not enough data | Not enough data | Not enough data | 

#### Online Marketing

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Landing Pages and Forms** | Not enough data | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Mobile Optimized** | Not enough data | Not enough data | Not enough data | 
| **Search Tracking and Optimization** | Not enough data | Not enough data | Not enough data | 

#### Lead Management

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Marketing Lead Database** | Not enough data | Not enough data | Not enough data | 
| **Data Quality Management** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Lead Scoring and Grading** | Not enough data | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | Not enough data | 
| **Online Behavior Tracking** | Not enough data | Not enough data | Not enough data | 
| **Automated Alerts and Tasks** | Not enough data | Not enough data | Not enough data | 
| **CRM Lead Integration** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Program Management** | Not enough data | Not enough data | Not enough data | 
| **Event / Webinar Marketing** | Not enough data | Not enough data | Not enough data | 
| **Calendaring** | Not enough data | Not enough data | Not enough data | 
| **Budgeting** | Not enough data | Not enough data | Not enough data | 

#### Social

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Social Listening** | Not enough data | Not enough data | Not enough data | 
| **Social Sharing** | Not enough data | Not enough data | Not enough data | 
| **Social Campaigns** | Not enough data | Not enough data | Not enough data | 
| **Social Media Engagement** | Not enough data | Not enough data | Not enough data | 
| **Social Media Advertising** | Not enough data | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Basic Reporting** | Not enough data | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | Not enough data | 
| **ROI Analytics** | Not enough data | Not enough data | Not enough data | 
| **Revenue Analytics** | Not enough data | Not enough data | Not enough data | 
| **SEO / Keyword Analytics** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Output Document Generation** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Integration

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 7.0 (5 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **FirstPromoter** | N/A | N/A |
| **ReferralCandy** | N/A | N/A |
| **Ambassador Software** | N/A | N/A |

#### Messenger

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Sequencing** | Not enough data | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | Not enough data | 

#### Channels

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Social Media** | Not enough data | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | Not enough data | 

#### Customers

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Fraud Detection

| Product | Score | Reviews |
|---|---|---|
| **FirstPromoter** | N/A | N/A |
| **ReferralCandy** | N/A | N/A |
| **Ambassador Software** | N/A | N/A |

#### Detection

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Payment Verification** | Not enough data | Not enough data | Not enough data | 
| **Bot Mitigation** | Not enough data | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 

#### Analysis 

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **ID Analytics** | Not enough data | Not enough data | Not enough data | 
| **Intelligence Reporting** | Not enough data | Not enough data | Not enough data | 
| **Incident Reports** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Fraud Markers** | Not enough data | Not enough data | Not enough data | 
| **Transaction Scoring** | Not enough data | Not enough data | Not enough data | 
| **Blacklisting** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Fraud Detection

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **FirstPromoter** | N/A | N/A |
| **ReferralCandy** | N/A | N/A |
| **Ambassador Software** | 8.4/10 | 35 |

#### Link Options

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Custom Links** | Not enough data | Not enough data | 8.7 (34 reviews) | 
| **Referral Link Generator** | Not enough data | Not enough data | 9.3 (34 reviews) | 
| **Smart Link** | Not enough data | Not enough data | 8.5 (28 reviews) | 

#### Agentic AI - Affiliate Marketing

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.8 (6 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 8.6 (6 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.6 (6 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.5 (6 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.8 (6 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 8.1 (6 reviews) | 

#### Tracking Options

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Email Updates** | Not enough data | Not enough data | 8.5 (33 reviews) | 
| **Affiliate Tracking** | Not enough data | Not enough data | 8.9 (32 reviews) | 
| **Cookieless Tracking** | Not enough data | Not enough data | 8.2 (30 reviews) | 

#### Affiliate Management

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Affiliate Network** | Not enough data | Not enough data | 8.3 (27 reviews) | 
| **Commissions and Payouts** | Not enough data | Not enough data | 8.9 (32 reviews) | 
| **Customization** | Not enough data | Not enough data | 8.5 (31 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **FirstPromoter** | N/A | N/A |
| **ReferralCandy** | N/A | N/A |
| **Ambassador Software** | N/A | N/A |

#### Survey Management

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Survey Builder** | Not enough data | Not enough data | Not enough data | 
| **Question Types** | Not enough data | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | Not enough data | 

#### Survey Customization

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | Not enough data | 
| **Branding** | Not enough data | Not enough data | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | Not enough data | 

#### Survey Insights

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Reporting & Analytics** | Not enough data | Not enough data | Not enough data | 
| **BI Tools Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Rewards and Incentives

| Product | Score | Reviews |
|---|---|---|
| **FirstPromoter** | N/A | N/A |
| **ReferralCandy** | N/A | N/A |
| **Ambassador Software** | N/A | N/A |

#### Rewards & Incentives

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Reward Catalog** | Not enough data | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | Not enough data | 
| **Bulk Ordering** | Not enough data | Not enough data | Not enough data | 
| **Budget Management** | Not enough data | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | Not enough data | 
| **Analytics & Reporting** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 
| **Reward API** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Rewards and Incentives

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **FirstPromoter** | N/A | N/A |
| **ReferralCandy** | N/A | N/A |
| **Ambassador Software** | 7.8/10 | 12 |

#### Loyalty Experience

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Loyalty Engine** | Not enough data | Not enough data | 8.3 (12 reviews) | 
| **Rewards** | Not enough data | Not enough data | 8.8 (12 reviews) | 
| **Membership** | Not enough data | Not enough data | 8.3 (12 reviews) | 
| **Personalization** | Not enough data | Not enough data | 8.2 (12 reviews) | 
| **Gamification** | Not enough data | Not enough data | 6.9 (12 reviews) | 
| **Loyalty Cards** | Not enough data | Not enough data | 6.3 (12 reviews) | 

#### Loyalty Platform

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Communication Tools** | Not enough data | Not enough data | 8.2 (12 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | Not enough data | 7.4 (12 reviews) | 
| **Loyalty Analytics** | Not enough data | Not enough data | 7.9 (12 reviews) | 
| **Localization** | Not enough data | Not enough data | 7.2 (12 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.1 (12 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Conversational Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **FirstPromoter** | N/A | N/A |
| **ReferralCandy** | N/A | N/A |
| **Ambassador Software** | N/A | N/A |

#### Conversational AI - Conversational Commerce Platforms

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **AI chatbots** | Not enough data | Not enough data | Not enough data | 
| **Messaging and Notifications** | Not enough data | Not enough data | Not enough data | 
| **AI agents ** | Not enough data | Not enough data | Not enough data | 
| **Voice assistants** | Not enough data | Not enough data | Not enough data | 
| **Communication apps** | Not enough data | Not enough data | Not enough data | 

#### Platform integration - Conversational Commerce Platforms

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Ecommerce stores** | Not enough data | Not enough data | Not enough data | 
| **Sales channels** | Not enough data | Not enough data | Not enough data | 
| **Payment Platform** | Not enough data | Not enough data | Not enough data | 
| **Internal tools** | Not enough data | Not enough data | Not enough data | 

#### Analytics and Reporting - Conversational Commerce Platforms

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Conversational analytics** | Not enough data | Not enough data | Not enough data | 
| **Advance reporting** | Not enough data | Not enough data | Not enough data | 

### Customer Advocacy

| Product | Score | Reviews |
|---|---|---|
| **FirstPromoter** | N/A | N/A |
| **ReferralCandy** | N/A | N/A |
| **Ambassador Software** | 7.1/10 | 7 |

#### Agentic AI - Customer Advocacy

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.9 (7 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.6 (7 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.9 (6 reviews) | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **FirstPromoter** | N/A | N/A |
| **ReferralCandy** | N/A | N/A |
| **Ambassador Software** | N/A | N/A |

#### Discovery

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Referral Program** | Not enough data | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | Not enough data | 

#### Insight

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | Not enough data | 

#### Mobile

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy)

**Unique to FirstPromoter (1):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)


**Unique to Ambassador Software (8):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Survey Software](https://www.g2.com/categories/survey), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Rewards and Incentives Software](https://www.g2.com/categories/rewards-and-incentives), [Conversational Commerce Platforms](https://www.g2.com/categories/conversational-commerce-platforms), [Fraud Detection Software](https://www.g2.com/categories/fraud-detection)


---
## Reviewer Demographics

### By Company Size

| Segment | FirstPromoter | ReferralCandy | Ambassador Software | 
|---|---|---|---|
| **Small-Business** | 79.3% | 88.1% | 47.2% | 
| **Mid-Market** | 20.7% | 11.0% | 44.4% | 
| **Enterprise** | 0% | 0.9% | 8.3% | 

### By Industry

#### FirstPromoter

- **Marketing and Advertising:** 39.3%
- **Computer Software:** 25.0%
- **Information Technology and Services:** 10.7%
- **Health, Wellness and Fitness:** 7.1%
- **Management Consulting:** 3.6%
- **Entertainment:** 3.6%
- **Design:** 3.6%
- **Biotechnology:** 3.6%
- **Accounting:** 3.6%

#### ReferralCandy

- **Retail:** 13.8%
- **Consumer Goods:** 8.3%
- **Food & Beverages:** 8.3%
- **Health, Wellness and Fitness:** 5.5%
- **Apparel & Fashion:** 4.6%
- **Leisure, Travel & Tourism:** 4.6%
- **Marketing and Advertising:** 4.6%
- **Cosmetics:** 3.7%
- **Education Management:** 3.7%
- **Music:** 3.7%
- **Other:** 39.4%

#### Ambassador Software

- **Computer Software:** 9.7%
- **Financial Services:** 9.7%
- **Information Technology and Services:** 6.9%
- **Health, Wellness and Fitness:** 5.6%
- **Leisure, Travel & Tourism:** 5.6%
- **Manufacturing:** 4.2%
- **Banking:** 4.2%
- **Education Management:** 4.2%
- **Food & Beverages:** 4.2%
- **Automotive:** 2.8%
- **Other:** 43.1%

---
## Alternatives

### Alternatives to FirstPromoter

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2217 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (921 reviews)
- [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) — 4.4/5 stars (396 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4078 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (417 reviews)
- [Systeme.io](https://www.g2.com/products/systeme-io/reviews) — 4.8/5 stars (750 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (713 reviews)
- [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) — 4.6/5 stars (594 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)

### Alternatives to ReferralCandy

- [Smile.io](https://www.g2.com/products/smile-io/reviews) — 4.6/5 stars (440 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) — 4.4/5 stars (396 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4078 reviews)
- [Mention Me](https://www.g2.com/products/mention-me/reviews) — 4.4/5 stars (61 reviews)
- [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) — 4.6/5 stars (594 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (417 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2217 reviews)
- [Referral Factory](https://www.g2.com/products/referral-factory/reviews) — 4.8/5 stars (181 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.6/5 stars (372 reviews)

### Alternatives to Ambassador Software

- [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) — 4.4/5 stars (396 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2217 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4078 reviews)
- [Smile.io](https://www.g2.com/products/smile-io/reviews) — 4.6/5 stars (440 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (417 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (921 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14699 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)
- [Higher Logic Thrive](https://www.g2.com/products/higher-logic-thrive/reviews) — 4.4/5 stars (435 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)

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## Top Discussions

### FirstPromoter

No discussions available for this product.

### ReferralCandy

- Title: [Is ReferralCandy good?](https://www.g2.com/discussions/is-referralcandy-good) — 2 comments
  > **Top comment:** "In our experience it’s good. Some months we got referrals, some other months we didn’t. But it’s a good tool and it automatically helps set up everything for..."

### Ambassador Software

No discussions available for this product.

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/firstpromoter-vs-referralcandy-vs-ambassador-software)