# FirstPromoter vs ReferralCandy Comparison

| | FirstPromoter | ReferralCandy | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 30 | 110 | 
| **Largest Market Segment** | Small-Business (79.3% of reviews) | Small-Business (88.1% of reviews) | 
| **Entry Level Price** | $49.00 Per Month | Starting at $47.00 | 

---
## Top Pros & Cons

### FirstPromoter

Pros:
- Customer Support (7 reviews)
- Ease of Use (3 reviews)

Cons:
- Integration Issues (1 reviews)
- Learning Curve (1 reviews)

### ReferralCandy

Pros:
- Customer Support (6 reviews)
- Easy Setup (5 reviews)

Cons:
- Connection Issues (1 reviews)
- Limited Customization (1 reviews)

---
## Ratings Comparison
| Rating | FirstPromoter | ReferralCandy | 
|---|---|---|
  | **Meets Requirements** | 9.1 (23 reviews) | 8.3 (73 reviews) | 
  | **Ease of Use** | 9.1 (23 reviews) | 8.3 (74 reviews) | 
  | **Ease of Setup** | 9.3 (14 reviews) | 7.7 (55 reviews) | 
  | **Ease of Admin** | 9.3 (9 reviews) | 8.2 (48 reviews) | 
  | **Quality of Support** | 9.6 (22 reviews) | 9.0 (70 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (9 reviews) | 8.9 (47 reviews) | 
  | **Product Direction (% positive)** | 8.9 (22 reviews) | 8.4 (58 reviews) | 

---
## Pricing

### FirstPromoter

#### Entry-Level Pricing

Plan: Starter

Price: $49.00 Per Month

Description: up to $5,000/month revenue from affiliates

Key Features:
- Unlimited website visitors
- Maximum 1000 affiliates
- Maximum 2 campaigns

[Browse all 3 editions](https://www.g2.com/products/firstpromoter/pricing)

#### Free Trial

Yes

### ReferralCandy

#### Entry-Level Pricing

Plan: Premium

Price: Starting at $47.00

Description: For small businesses getting started

Key Features:
- Automated referral program
- Unlimited customers & advocates
- Dashboard & data reports

[Browse all 3 editions](https://www.g2.com/products/referralcandy/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **FirstPromoter** | N/A | N/A |
| **ReferralCandy** | N/A | N/A |

#### Link Options

| Feature | FirstPromoter | ReferralCandy | 
|---|---|---|
| **Custom Links** | Not enough data | Not enough data | 
| **Referral Link Generator** | Not enough data | Not enough data | 
| **Smart Link** | Not enough data | Not enough data | 

#### Agentic AI - Affiliate Marketing

| Feature | FirstPromoter | ReferralCandy | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Tracking Options

| Feature | FirstPromoter | ReferralCandy | 
|---|---|---|
| **Email Updates** | Not enough data | Not enough data | 
| **Affiliate Tracking** | Not enough data | Not enough data | 
| **Cookieless Tracking** | Not enough data | Not enough data | 

#### Affiliate Management

| Feature | FirstPromoter | ReferralCandy | 
|---|---|---|
| **Affiliate Network** | Not enough data | Not enough data | 
| **Commissions and Payouts** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 

### Customer Advocacy

| Product | Score | Reviews |
|---|---|---|
| **FirstPromoter** | N/A | N/A |
| **ReferralCandy** | N/A | N/A |

#### Agentic AI - Customer Advocacy

| Feature | FirstPromoter | ReferralCandy | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **FirstPromoter** | N/A | N/A |
| **ReferralCandy** | N/A | N/A |

#### Discovery

| Feature | FirstPromoter | ReferralCandy | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | FirstPromoter | ReferralCandy | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | FirstPromoter | ReferralCandy | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | FirstPromoter | ReferralCandy | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy)

**Unique to FirstPromoter (1):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)



---
## Reviewer Demographics

### By Company Size

| Segment | FirstPromoter | ReferralCandy | 
|---|---|---|
| **Small-Business** | 79.3% | 88.1% | 
| **Mid-Market** | 20.7% | 11.0% | 
| **Enterprise** | 0% | 0.9% | 

### By Industry

#### FirstPromoter

- **Marketing and Advertising:** 39.3%
- **Computer Software:** 25.0%
- **Information Technology and Services:** 10.7%
- **Health, Wellness and Fitness:** 7.1%
- **Management Consulting:** 3.6%
- **Entertainment:** 3.6%
- **Design:** 3.6%
- **Biotechnology:** 3.6%
- **Accounting:** 3.6%

#### ReferralCandy

- **Retail:** 13.8%
- **Consumer Goods:** 8.3%
- **Food & Beverages:** 8.3%
- **Health, Wellness and Fitness:** 5.5%
- **Apparel & Fashion:** 4.6%
- **Leisure, Travel & Tourism:** 4.6%
- **Marketing and Advertising:** 4.6%
- **Cosmetics:** 3.7%
- **Education Management:** 3.7%
- **Music:** 3.7%
- **Other:** 39.4%

---
## Alternatives

### Alternatives to FirstPromoter

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2230 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (923 reviews)
- [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) — 4.4/5 stars (396 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4095 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (417 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [Systeme.io](https://www.g2.com/products/systeme-io/reviews) — 4.8/5 stars (750 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (721 reviews)
- [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) — 4.6/5 stars (598 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)

### Alternatives to ReferralCandy

- [Smile.io](https://www.g2.com/products/smile-io/reviews) — 4.6/5 stars (443 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Ambassador Software](https://www.g2.com/products/ambassador-software/reviews) — 4.5/5 stars (75 reviews)
- [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) — 4.4/5 stars (396 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4095 reviews)
- [Mention Me](https://www.g2.com/products/mention-me/reviews) — 4.4/5 stars (61 reviews)
- [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) — 4.6/5 stars (598 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (417 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2230 reviews)
- [Referral Factory](https://www.g2.com/products/referral-factory/reviews) — 4.8/5 stars (183 reviews)

---
## Top Discussions

### FirstPromoter

No discussions available for this product.

### ReferralCandy

- Title: [Is ReferralCandy good?](https://www.g2.com/discussions/is-referralcandy-good) — 2 comments
  > **Top comment:** "In our experience it’s good. Some months we got referrals, some other months we didn’t. But it’s a good tool and it automatically helps set up everything for..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/firstpromoter-vs-referralcandy)