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Compare FirstHive and Lytics 
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At a Glance
Market Segments
Mid-Market (46.2% of reviews)
Mid-Market (57.6% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
FirstHive
Star Rating
(13)4.4 out of 5
Market Segments
Mid-Market (46.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about FirstHiveLytics
Star Rating
(69)3.9 out of 5
Market Segments
Mid-Market (57.6% of reviews)
Pros & Cons
Entry-Level Pricing
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Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Lytics excels in data enrichment with a score of 9.2, allowing for comprehensive customer profiles that enhance targeting strategies. In contrast, FirstHive, while strong, does not highlight this feature as prominently, leading to a less robust data enrichment experience.
- Reviewers mention that FirstHive shines in ease of use, scoring 9.3 compared to Lytics' 7.8. This user-friendly interface is frequently praised, making it easier for teams to adopt and utilize effectively without extensive training.
- G2 users highlight Lytics' strong capabilities in recommendation engines, scoring 8.5, which allows for personalized content delivery. However, FirstHive's recommendation engine is not as frequently mentioned, indicating a potential gap in personalized marketing strategies.
- Users on G2 report that FirstHive offers superior journey optimization features, scoring 9.1 in meeting requirements, which helps businesses effectively manage customer journeys. Lytics, with a lower score, may not provide the same level of journey mapping and optimization tools.
- Reviewers say that Lytics has a solid performance in automation features, particularly in workflow automations, which streamline processes. However, FirstHive's automation capabilities are noted to be more intuitive, contributing to a smoother user experience.
- Users report that Lytics has a strong focus on data management and modeling, which is crucial for businesses looking to leverage their data effectively. In contrast, FirstHive's data management features, while competent, do not receive the same level of acclaim, suggesting that Lytics may be the better choice for data-centric organizations.
Pricing
Entry-Level Pricing
FirstHive
No pricing availableLytics
Cloud Connect
Contact Us
With Lytics Cloud Connect, a reverse ETL solution, you can take customer data straight from your data warehouse and use it to create highly specific segments in your existing ad networks. Eliminate silos, gain better insights, and use those insights to improve marketing ROI. Activate your data warehouse with Cloud Connect.
- SQL Audience Builder
- Destinations
- Data warehouse connections
Free Trial
FirstHive
No trial information availableLytics
Free Trial is available
Ratings
Meets Requirements
9.1
9
7.6
61
Ease of Use
9.3
9
7.8
61
Ease of Setup
Not enough data
7.1
29
Ease of Admin
Not enough data
7.6
30
Quality of Support
8.7
9
8.1
60
Has the product been a good partner in doing business?
Not enough data
8.0
30
Product Direction (% positive)
Not enough data
7.8
58
Features by Category
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.1
15
|
Verified
Not enough data
8.0
16
|
Verified
Not enough data
8.0
16
|
Verified
Not enough data
8.2
16
|
Verified
Intelligence
Not enough data
8.2
15
|
Verified
Not enough data
7.7
15
|
Verified
Not enough data
8.6
13
|
Verified
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
FirstHive and Lytics are categorized as Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
FirstHive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Real Estate
38.5%
Building Materials
23.1%
Oil & Energy
15.4%
Marketing and Advertising
7.7%
Insurance
7.7%
Other
7.7%
Publishing
31.8%
Marketing and Advertising
10.6%
Financial Services
10.6%
Media Production
7.6%
Computer Software
6.1%
Other
33.3%
Alternatives
Discussions
Can I use FirstHive to send bulk email campaigns to contacts I don't know?
1 Comment
Official Response from FirstHive
No, we don't allow use of our platform for spamming. It is strictly, ONLY to engage your subscribers who opt-in for your newsletters, to any permission-based...Read more
How do I send a new mail to customers who have opened or responded to a previous campaign?
1 Comment
Official Response from FirstHive
You can view the list of contacts who have opened, unsubscribed, clicked or responded to any campaign in the email/ sms campaign analytics tab. Just click on...Read more
How do I start sending SMSes using FirstHive?
1 Comment
Official Response from FirstHive
To start sending SMSes using FirstHive, you will need to purchase a long code (steps given inside application). Once you have purchased a long code that you...Read more
As a business that does not have an e-commerce platform, how are you using Lytics for lead gen?
1 Comment
AW
Hi there, Great question. Although you dont sell products Lytics can still be a great tool for driving leads. I work a lot with industries that are not...Read more
Lytics has no more discussions with answers
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