# Firstbase Start, Lazo vs LegalZoom Comparison | | Firstbase Start | Lazo | LegalZoom | |---|---|---|---| | **Star Rating** | 4.8 out of 5 | 5.0 out of 5 | 3.3 out of 5 | | **Total Reviews** | 28 | 14 | 15 | | **Largest Market Segment** | Small-Business (92.9% of reviews) | Small-Business (81.8% of reviews) | Small-Business (100.0% of reviews) | | **Entry Level Price** | No pricing available | Starting at $125.00 | No pricing available | --- ## Ratings Comparison | Rating | Firstbase Start | Lazo | LegalZoom | |---|---|---|---| | **Quality of Work** | 9.8 (22 reviews) | 9.7 (12 reviews) | 6.9 (8 reviews) | | **Responsiveness** | 9.5 (21 reviews) | 9.4 (12 reviews) | 7.0 (11 reviews) | | **Expertise of Team** | 9.8 (22 reviews) | 9.4 (12 reviews) | 6.8 (10 reviews) | | **Execution Ability** | 9.8 (21 reviews) | 9.7 (12 reviews) | 6.7 (12 reviews) | | **Communication Skills** | 9.8 (21 reviews) | 9.4 (12 reviews) | 6.2 (11 reviews) | | **Professionalism** | 9.8 (22 reviews) | 9.7 (12 reviews) | 7.4 (11 reviews) | | **Has the product been a good partner in doing business?** | 9.9 (23 reviews) | 9.6 (9 reviews) | 6.4 (12 reviews) | --- ## Pricing ### Firstbase Start #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Lazo #### Entry-Level Pricing Plan: Starter Price: Starting at $125.00 Description: Starting at $125, Lazo has multiple plans and packs tailored to your needs. Some of our solutions are one shot (like incorporation) while others are recurrent. Visit https://www.lazo.us/en/pricing to learn more about each plan and pack! Key Features: - Incorporation - Legal - Finance [Learn more about Lazo](https://www.g2.com/products/lazo/reviews) #### Free Trial No ### LegalZoom #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Business Services | Product | Score | Reviews | |---|---|---| | **Firstbase Start** | N/A | N/A | | **Lazo** | N/A | N/A | | **LegalZoom** | N/A | N/A | #### Planning | Feature | Firstbase Start | Lazo | LegalZoom | |---|---|---|---| | **Needs Assessment** | Not enough data | Not enough data | Not enough data | | **Resource Allocation** | Not enough data | Not enough data | Not enough data | | **Stayed within Budget** | Not enough data | Not enough data | Not enough data | | **Statement of Work** | Not enough data | Not enough data | Not enough data | | **Best Practices** | Not enough data | Not enough data | Not enough data | #### Delivery | Feature | Firstbase Start | Lazo | LegalZoom | |---|---|---|---| | **Technical Expertise** | Not enough data | Not enough data | Not enough data | | **Met Deadlines** | Not enough data | Not enough data | Not enough data | | **Meeting Management** | Not enough data | Not enough data | Not enough data | | **Project Updates** | Not enough data | Not enough data | Not enough data | | **Scope Management** | Not enough data | Not enough data | Not enough data | | **Roll-out** | Not enough data | Not enough data | Not enough data | ### B2B Services | Product | Score | Reviews | |---|---|---| | **Firstbase Start** | N/A | N/A | | **Lazo** | N/A | N/A | | **LegalZoom** | N/A | N/A | #### Team Quality | Feature | Firstbase Start | Lazo | LegalZoom | |---|---|---|---| | **Change Management Skills** | Not enough data | Not enough data | Not enough data | | **Executive Presence** | Not enough data | Not enough data | Not enough data | | **Vertical Expertise** | Not enough data | Not enough data | Not enough data | | **Technology Partnerships** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Business Filing and Licensing Providers](https://www.g2.com/categories/business-filing-and-licensing) --- ## Reviewer Demographics ### By Company Size | Segment | Firstbase Start | Lazo | LegalZoom | |---|---|---|---| | **Small-Business** | 92.9% | 81.8% | 100.0% | | **Mid-Market** | 7.1% | 18.2% | 0% | | **Enterprise** | 0% | 0% | 0% | ### By Industry #### Firstbase Start - **Computer Software:** 17.9% - **Information Technology and Services:** 17.9% - **Marketing and Advertising:** 7.1% - **Health, Wellness and Fitness:** 7.1% - **Apparel & Fashion:** 3.6% - **Business Supplies and Equipment:** 3.6% - **Consumer Electronics:** 3.6% - **Design:** 3.6% - **Education Management:** 3.6% - **Financial Services:** 3.6% - **Other:** 28.6% #### Lazo - **Financial Services:** 28.6% - **Accounting:** 28.6% - **Venture Capital & Private Equity:** 14.3% - **Computer Software:** 14.3% - **Marketing and Advertising:** 7.1% - **Information Technology and Services:** 7.1% #### LegalZoom - **Management Consulting:** 13.3% - **Consulting:** 6.7% - **Restaurants:** 6.7% - **Religious Institutions:** 6.7% - **Real Estate:** 6.7% - **Public Relations and Communications:** 6.7% - **Marketing and Advertising:** 6.7% - **Legal Services:** 6.7% - **Information Technology and Services:** 6.7% - **Higher Education:** 6.7% - **Other:** 26.7% --- ## Alternatives ### Alternatives to Firstbase Start - [Rocket Lawyer](https://www.g2.com/products/rocket-lawyer-rocket-lawyer/reviews) — 4.4/5 stars (4 reviews) - [Healy Consultants](https://www.g2.com/products/healy-consultants/reviews) — 4.8/5 stars (15 reviews) - [Incfile.com](https://www.g2.com/products/incfile-com/reviews) — 2.5/5 stars (2 reviews) - [ZenBusiness](https://www.g2.com/products/zenbusiness/reviews) — 2.4/5 stars (4 reviews) - [Northwest Registered Agent](https://www.g2.com/products/northwest-registered-agent/reviews) — 5.0/5 stars (1 reviews) - [MSA](https://www.g2.com/products/msa/reviews) — 4.9/5 stars (32 reviews) - [doola](https://www.g2.com/products/doola/reviews) — 0.0/5 stars (1 reviews) - [CorpNet.com](https://www.g2.com/products/corpnet-com/reviews) — 5.0/5 stars (1 reviews) - [CSC Business Services](https://www.g2.com/products/csc-business-services/reviews) — 4.5/5 stars (2 reviews) - [Clemta.com](https://www.g2.com/products/clemta-com/reviews) — 4.5/5 stars (1 reviews) ### Alternatives to Lazo - [Healy Consultants](https://www.g2.com/products/healy-consultants/reviews) — 4.8/5 stars (15 reviews) - [MSA](https://www.g2.com/products/msa/reviews) — 4.9/5 stars (32 reviews) - [Rocket Lawyer](https://www.g2.com/products/rocket-lawyer-rocket-lawyer/reviews) — 4.4/5 stars (4 reviews) - [ZenBusiness](https://www.g2.com/products/zenbusiness/reviews) — 2.4/5 stars (4 reviews) - [Incfile.com](https://www.g2.com/products/incfile-com/reviews) — 2.5/5 stars (2 reviews) - [CorpNet.com](https://www.g2.com/products/corpnet-com/reviews) — 5.0/5 stars (1 reviews) - [Northwest Registered Agent](https://www.g2.com/products/northwest-registered-agent/reviews) — 5.0/5 stars (1 reviews) - [CSC Business Services](https://www.g2.com/products/csc-business-services/reviews) — 4.5/5 stars (2 reviews) - [Swyft Filings](https://www.g2.com/products/swyft-filings/reviews) — 0.2/5 stars (3 reviews) - [Gust Launch](https://www.g2.com/products/gust-launch/reviews) — 5.0/5 stars (1 reviews) ### Alternatives to LegalZoom - [Rocket Lawyer](https://www.g2.com/products/rocket-lawyer-rocket-lawyer/reviews) — 4.4/5 stars (4 reviews) - [Incfile.com](https://www.g2.com/products/incfile-com/reviews) — 2.5/5 stars (2 reviews) - [Healy Consultants](https://www.g2.com/products/healy-consultants/reviews) — 4.8/5 stars (15 reviews) - [Corporate Creations](https://www.g2.com/products/corporate-creations/reviews) — 4.5/5 stars (1 reviews) - [ZenBusiness](https://www.g2.com/products/zenbusiness/reviews) — 2.4/5 stars (4 reviews) - [CSC Business Services](https://www.g2.com/products/csc-business-services/reviews) — 4.5/5 stars (2 reviews) - [CorpNet.com](https://www.g2.com/products/corpnet-com/reviews) — 5.0/5 stars (1 reviews) - [Northwest Registered Agent](https://www.g2.com/products/northwest-registered-agent/reviews) — 5.0/5 stars (1 reviews) - [My Corporation](https://www.g2.com/products/my-corporation/reviews) — 4.0/5 stars (1 reviews) - [MSA](https://www.g2.com/products/msa/reviews) — 4.9/5 stars (32 reviews) --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/firstbase-start-vs-lazo-vs-legalzoom)