# Firefish vs Loxo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Loxo excels in its AI-powered candidate matching and sourcing capabilities, which many users find to be a game-changer in identifying qualified candidates who fit their needs. This feature is highlighted as a standout aspect of the platform, making the recruitment process smoother and more efficient.
- **Users say** that Firefish offers an incredibly intuitive interface, making it easy to navigate and set up. Reviewers appreciate the platform's continuous improvements and responsiveness to user feedback, which enhances their overall experience and satisfaction.
- **According to verified reviews** , Loxo's unified platform that combines ATS, CRM, and business development tools is a significant advantage. Users find that this integration streamlines the entire recruitment process, from sourcing to management, which is particularly beneficial for small businesses looking to centralize their operations.
- **Reviewers mention** that while Firefish has a strong focus on user support, with many praising the helpfulness of the support staff, it still faces challenges in market presence compared to Loxo. This is reflected in the number of recent reviews, where Loxo has garnered more feedback, indicating a broader user base and engagement.
- **Users highlight** that Loxo's ease of use and setup is slightly superior, with many noting that the platform's features are designed to be user-friendly. This is particularly important for small businesses that may not have extensive technical resources to dedicate to onboarding new software.
- **G2 reviewers indicate** that while Firefish has a strong community and support system, Loxo's advanced features, such as its analytics and reporting capabilities, provide users with deeper insights into their recruitment processes, which can be crucial for data-driven decision-making.



| | Firefish | Loxo | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 21 | 168 | 
| **Largest Market Segment** | Small-Business (76.2% of reviews) | Small-Business (95.7% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### Firefish

Pros:
- Ease of Use (3 reviews)
- Features (2 reviews)

Cons:
- Improvement Needed (1 reviews)
- Job Boards (1 reviews)

### Loxo

Pros:
- Ease of Use (45 reviews)
- User Interface (34 reviews)

Cons:
- Limited Customization (12 reviews)
- Candidate Management (9 reviews)

---
## Ratings Comparison
| Rating | Firefish | Loxo | 
|---|---|---|
  | **Meets Requirements** | 8.2 (19 reviews) | 8.9 (130 reviews) | 
  | **Ease of Use** | 8.8 (20 reviews) | 9.1 (135 reviews) | 
  | **Ease of Setup** | 8.6 (18 reviews) | 8.7 (90 reviews) | 
  | **Ease of Admin** | 8.5 (10 reviews) | 8.9 (69 reviews) | 
  | **Quality of Support** | 8.4 (19 reviews) | 8.8 (127 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (10 reviews) | 8.9 (65 reviews) | 
  | **Product Direction (% positive)** | 9.4 (19 reviews) | 9.1 (121 reviews) | 

---
## Pricing

### Firefish

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Loxo

#### Entry-Level Pricing

Plan: Free Forever

Price: Free

Description: Discover the best ATS/Recruiting CRM on the market — say goodbye to reactive recruiting and experience what it’s like to build a true talent database.

Key Features:
- Applicant Tracking System (ATS)
- Recruiting CRM
- Loxo Boost

[Browse all 4 editions](https://www.g2.com/products/loxo/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Diversity Recruiting

| Product | Score | Reviews |
|---|---|---|
| **Firefish** | N/A | N/A |
| **Loxo** | 9.3/10 | 89 |

#### Platform Basics

| Feature | Firefish | Loxo | 
|---|---|---|
| **Interoperability** | Not enough data | 9.0 (7 reviews) | 
| **Performance** | Not enough data | 9.3 (7 reviews) | 
| **Reporting** | Not enough data | 9.3 (7 reviews) | 

#### Platform Data

| Feature | Firefish | Loxo | 
|---|---|---|
| **Platform Search** | Not enough data | 8.9 (6 reviews) | 
| **Visualization** | Not enough data | 9.7 (6 reviews) | 

#### Platform Content

| Feature | Firefish | Loxo | 
|---|---|---|
| **Automation** | Not enough data | 9.3 (5 reviews) | 
| **Content Creation** | Not enough data | 8.0 (5 reviews) | 
| **Content Library** | Not enough data | 8.0 (5 reviews) | 

#### Platform Additional Functionality

| Feature | Firefish | Loxo | 
|---|---|---|
| **Sourcing and Candidate Identification** | Not enough data | 8.0 (53 reviews) ✓ Verified | 
| **Job Posting** | Not enough data | 8.4 (49 reviews) | 
| **Applicant Tracking** | Not enough data | 8.8 (53 reviews) ✓ Verified | 
| **Unbiased Sourcing** | Not enough data | 10.0 (5 reviews) | 
| **Job Description Management** | Not enough data | 8.3 (6 reviews) | 

#### Platform

| Feature | Firefish | Loxo | 
|---|---|---|
| **Customization ** | Not enough data | 8.3 (73 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.8 (66 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.3 (59 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.7 (70 reviews) ✓ Verified | 
| **Performance** | Not enough data | 8.9 (73 reviews) ✓ Verified | 
| **Mobility** | Not enough data | 6.2 (65 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 8.3 (70 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.6 (69 reviews) ✓ Verified | 

### Talent Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Firefish** | N/A | N/A |
| **Loxo** | 8.9/10 | 30 |

#### Platform Basics

| Feature | Firefish | Loxo | 
|---|---|---|
| **Interoperability** | Not enough data | 9.0 (24 reviews) | 
| **Performance** | Not enough data | 9.3 (24 reviews) | 
| **Self-service** | Not enough data | 8.9 (25 reviews) | 
| **Automation** | Not enough data | 9.1 (25 reviews) | 

#### Platform Data

| Feature | Firefish | Loxo | 
|---|---|---|
| **Platform Search** | Not enough data | 8.4 (25 reviews) | 
| **Dashboard** | Not enough data | 9.2 (24 reviews) | 
| **Alerts and Notifications** | Not enough data | 8.9 (25 reviews) | 
| **Analytics** | Not enough data | 8.8 (25 reviews) | 

#### Platform Functionality

| Feature | Firefish | Loxo | 
|---|---|---|
| **Dashboard** | Not enough data | 9.1 (26 reviews) | 
| **Talent Management** | Not enough data | Feature Not Available | 
| **Diversity** | Not enough data | 8.8 (24 reviews) | 
| **Add-on** | Not enough data | 8.3 (23 reviews) | 
| **Talent Acquisition** | Not enough data | 9.1 (27 reviews) | 
| **Proctoring** | Not enough data | Feature Not Available | 
| **Assessments** | Not enough data | Feature Not Available | 

#### Agentic AI - Talent Intelligence

| Feature | Firefish | Loxo | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Recruiting Automation

| Product | Score | Reviews |
|---|---|---|
| **Firefish** | N/A | N/A |
| **Loxo** | 7.6/10 | 89 |

#### Platform Functionality

| Feature | Firefish | Loxo | 
|---|---|---|
| **Sourcing and Candidate Identification** | Not enough data | 8.0 (53 reviews) ✓ Verified | 
| **Job Posting** | Not enough data | 8.4 (49 reviews) | 
| **Interview Scheduling** | Not enough data | 7.7 (48 reviews) ✓ Verified | 
| **Applicant Tracking** | Not enough data | 8.8 (53 reviews) ✓ Verified | 

#### Agentic AI - Recruiting Automation

| Feature | Firefish | Loxo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (5 reviews) | 
| **Multi-step Planning** | Not enough data | 6.0 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | 6.7 (5 reviews) | 

#### Platform

| Feature | Firefish | Loxo | 
|---|---|---|
| **Customization ** | Not enough data | 8.3 (73 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.8 (66 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.3 (59 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.7 (70 reviews) ✓ Verified | 
| **Performance** | Not enough data | 8.9 (73 reviews) ✓ Verified | 
| **Mobility** | Not enough data | 6.2 (65 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 8.3 (70 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.6 (69 reviews) ✓ Verified | 

### Data Science and Machine Learning Platforms

| Product | Score | Reviews |
|---|---|---|
| **Firefish** | N/A | N/A |
| **Loxo** | N/A | N/A |

#### System

| Feature | Firefish | Loxo | 
|---|---|---|
| **Data Ingestion & Wrangling** | Not enough data | Not enough data | 

#### Model Development

| Feature | Firefish | Loxo | 
|---|---|---|
| **Language Support** | Not enough data | Not enough data | 
| **Drag and Drop** | Not enough data | Not enough data | 
| **Pre-Built Algorithms** | Not enough data | Not enough data | 
| **Model Training** | Not enough data | Not enough data | 

#### Model Development

| Feature | Firefish | Loxo | 
|---|---|---|
| **Feature Engineering** | Not enough data | Not enough data | 

#### Machine/Deep Learning Services

| Feature | Firefish | Loxo | 
|---|---|---|
| **Computer Vision** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Natural Language Generation** | Not enough data | Not enough data | 
| **Artificial Neural Networks** | Not enough data | Not enough data | 

#### Machine/Deep Learning Services

| Feature | Firefish | Loxo | 
|---|---|---|
| **Natural Language Understanding** | Not enough data | Not enough data | 
| **Deep Learning** | Not enough data | Not enough data | 

#### Deployment

| Feature | Firefish | Loxo | 
|---|---|---|
| **Managed Service** | Not enough data | Not enough data | 
| **Application** | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Firefish | Loxo | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **AI Text-to-Image** | Not enough data | Not enough data | 

#### Agentic AI - Data Science and Machine Learning Platforms

| Feature | Firefish | Loxo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Staffing

| Product | Score | Reviews |
|---|---|---|
| **Firefish** | 8.0/10 | 14 |
| **Loxo** | 8.6/10 | 22 |

#### Candidate Management

| Feature | Firefish | Loxo | 
|---|---|---|
| **Automation** | 8.0 (14 reviews) | 8.9 (21 reviews) | 
| **Filtering** | 8.1 (14 reviews) | 8.6 (21 reviews) | 
| **Automated Matching** | 8.0 (14 reviews) | 8.0 (21 reviews) | 
| **Resume Management** | 8.1 (14 reviews) | 9.0 (21 reviews) | 
| **Client Portal** | 7.3 (14 reviews) | 8.7 (21 reviews) | 

#### Communication

| Feature | Firefish | Loxo | 
|---|---|---|
| **Candidate Portal** | 8.5 (14 reviews) | 7.9 (21 reviews) | 
| **Job Posts** | 8.3 (14 reviews) | 8.8 (21 reviews) | 
| **Email Integration** | 8.6 (14 reviews) | 9.3 (20 reviews) | 

#### Onboarding

| Feature | Firefish | Loxo | 
|---|---|---|
| **Onboarding** | 8.3 (14 reviews) | 7.5 (21 reviews) | 
| **Assessments** | 8.1 (14 reviews) | 7.3 (21 reviews) | 

#### Analytics

| Feature | Firefish | Loxo | 
|---|---|---|
| **Pipeline Dashboards** | 7.6 (13 reviews) | 9.0 (21 reviews) | 
| **Analytics Reports** | 7.7 (13 reviews) | 9.0 (21 reviews) | 

### Talent Management

| Product | Score | Reviews |
|---|---|---|
| **Firefish** | N/A | N/A |
| **Loxo** | N/A | N/A |

#### Generative AI

| Feature | Firefish | Loxo | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Recruiting

| Product | Score | Reviews |
|---|---|---|
| **Firefish** | N/A | N/A |
| **Loxo** | N/A | N/A |

#### Generative AI

| Feature | Firefish | Loxo | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Talent Acquisition Suites

| Product | Score | Reviews |
|---|---|---|
| **Firefish** | N/A | N/A |
| **Loxo** | N/A | N/A |

#### Generative AI

| Feature | Firefish | Loxo | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Recruitment Platforms

| Product | Score | Reviews |
|---|---|---|
| **Firefish** | N/A | N/A |
| **Loxo** | 7.8/10 | 14 |

#### Generative AI

| Feature | Firefish | Loxo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.5 (10 reviews) | 

#### Recruitment Platform - Recruitment Platforms

| Feature | Firefish | Loxo | 
|---|---|---|
| **User Permissions** | Not enough data | Not enough data | 
| **Sourcing** | Not enough data | 7.0 (5 reviews) | 
| **Interviews** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Internationalization & Locationalization** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 

#### Recruitment AI - Recruitment Platforms

| Feature | Firefish | Loxo | 
|---|---|---|
| **Candidate Matching** | Not enough data | Not enough data | 
| **Gen AI in Talent Acquisition** | Not enough data | Not enough data | 
| **Engagement** | Not enough data | Not enough data | 

#### Agentic AI - Recruitment Platforms

| Feature | Firefish | Loxo | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Applicant Tracking Systems (ATS)

| Product | Score | Reviews |
|---|---|---|
| **Firefish** | N/A | N/A |
| **Loxo** | 7.3/10 | 111 |

#### Agentic AI - Applicant Tracking Systems (ATS)

| Feature | Firefish | Loxo | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.0 (9 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (9 reviews) | 
| **Decision Making** | Not enough data | 6.7 (9 reviews) | 

#### Sourcing

| Feature | Firefish | Loxo | 
|---|---|---|
| **Candidate Search** | Not enough data | 7.9 (88 reviews) | 
| **Career Page Configuration** | Not enough data | 7.7 (74 reviews) | 
| **Social Sourcing** | Not enough data | 5.5 (11 reviews) | 
| **Job Posting** | Not enough data | 7.4 (11 reviews) | 
| **Candidate Sourcing Metrics** | Not enough data | 6.4 (11 reviews) | 

#### Candidate Management - Applicant Tracking System

| Feature | Firefish | Loxo | 
|---|---|---|
| **Candidate Evaluations** | Not enough data | 8.3 (81 reviews) | 
| **Applicant Data Management** | Not enough data | 8.1 (13 reviews) | 
| **Hiring Processes Tracking** | Not enough data | 8.8 (13 reviews) | 
| **Automated Resume Parsing** | Not enough data | 6.7 (11 reviews) | 
| **Scheduling** | Not enough data | 6.5 (10 reviews) | 
| **Candidate-Facing Statuses** | Not enough data | 6.0 (10 reviews) | 
| **Workflow Building** | Not enough data | 7.9 (12 reviews) | 

#### Platform

| Feature | Firefish | Loxo | 
|---|---|---|
| **Customization ** | Not enough data | 8.3 (73 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.8 (66 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.3 (59 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.7 (70 reviews) ✓ Verified | 
| **Performance** | Not enough data | 8.9 (73 reviews) ✓ Verified | 
| **Mobility** | Not enough data | 6.2 (65 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 8.3 (70 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.6 (69 reviews) ✓ Verified | 

#### AI - Applicant Tracking Systems (ATS)

| Feature | Firefish | Loxo | 
|---|---|---|
| **Predictive Insights** | Not enough data | 7.0 (9 reviews) | 
| **AI Job Description** | Not enough data | 5.8 (10 reviews) | 
| **Chatbot** | Not enough data | 5.3 (10 reviews) | 

### Recruitment Marketing

| Product | Score | Reviews |
|---|---|---|
| **Firefish** | N/A | N/A |
| **Loxo** | 8.8/10 | 21 |

#### Platform Basics

| Feature | Firefish | Loxo | 
|---|---|---|
| **Interoperability** | Not enough data | 9.2 (18 reviews) | 
| **Performance** | Not enough data | 9.2 (18 reviews) | 
| **Integrations** | Not enough data | 8.7 (17 reviews) | 

#### Platform Content

| Feature | Firefish | Loxo | 
|---|---|---|
| **Digital Strategy** | Not enough data | Feature Not Available | 
| **Candidate Relationship Management** | Not enough data | 9.1 (19 reviews) | 
| **Employer Branding** | Not enough data | 8.4 (17 reviews) | 
| **Social Recruiting** | Not enough data | 8.5 (17 reviews) | 

#### Platform Performance

| Feature | Firefish | Loxo | 
|---|---|---|
| **Automation** | Not enough data | 9.4 (19 reviews) | 
| **File Sharing** | Not enough data | 8.9 (19 reviews) | 
| **Reporting** | Not enough data | 8.7 (19 reviews) | 

#### Platform Additional Functionality

| Feature | Firefish | Loxo | 
|---|---|---|
| **Dashboard** | Not enough data | 9.5 (18 reviews) | 
| **Mobility** | Not enough data | 7.3 (18 reviews) | 

---
## Categories
**Shared Categories (1):** [Staffing Software](https://www.g2.com/categories/staffing)


**Unique to Loxo (7):** [Recruitment Platforms](https://www.g2.com/categories/recruitment-platforms), [Talent Intelligence Software](https://www.g2.com/categories/talent-intelligence), [Diversity Recruiting Software](https://www.g2.com/categories/diversity-recruiting), [Recruiting Automation Software](https://www.g2.com/categories/recruiting-automation), [Recruitment Marketing Platforms](https://www.g2.com/categories/recruitment-marketing), [Applicant Tracking Systems (ATS)](https://www.g2.com/categories/applicant-tracking-systems-ats), [Data Science and Machine Learning Platforms](https://www.g2.com/categories/data-science-and-machine-learning-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Firefish | Loxo | 
|---|---|---|
| **Small-Business** | 76.2% | 95.7% | 
| **Mid-Market** | 23.8% | 3.7% | 
| **Enterprise** | 0% | 0.6% | 

### By Industry

#### Firefish

- **Staffing and Recruiting:** 38.1%
- **Information Technology and Services:** 28.6%
- **Renewables & Environment:** 4.8%
- **Professional Training & Coaching:** 4.8%
- **Market Research:** 4.8%
- **Education Management:** 4.8%
- **Construction:** 4.8%
- **Computer Software:** 4.8%
- **Business Supplies and Equipment:** 4.8%

#### Loxo

- **Staffing and Recruiting:** 63.4%
- **Information Technology and Services:** 8.1%
- **Human Resources:** 3.7%
- **Renewables & Environment:** 2.5%
- **Financial Services:** 1.9%
- **Computer Software:** 1.9%
- **Management Consulting:** 1.9%
- **Biotechnology:** 1.9%
- **Hospital & Health Care:** 1.2%
- **Automotive:** 1.2%
- **Other:** 12.4%

---
## Alternatives

### Alternatives to Firefish

- [Bullhorn](https://www.g2.com/products/bullhorn/reviews) — 4.2/5 stars (1230 reviews)
- [Access Vincere Evo](https://www.g2.com/products/access-vincere-evo/reviews) — 4.5/5 stars (403 reviews)
- [Zoho Recruit](https://www.g2.com/products/zoho-recruit/reviews) — 4.4/5 stars (1838 reviews)
- [JobDiva](https://www.g2.com/products/jobdiva/reviews) — 4.7/5 stars (1845 reviews)
- [Ceipal ATS](https://www.g2.com/products/ceipal-ats/reviews) — 4.7/5 stars (1496 reviews)
- [100Hires](https://www.g2.com/products/100hires/reviews) — 4.8/5 stars (1309 reviews)
- [Sense](https://www.g2.com/products/sense-sense/reviews) — 4.5/5 stars (566 reviews)
- [Avionté](https://www.g2.com/products/avionte-avionte/reviews) — 4.3/5 stars (400 reviews)
- [Oorwin](https://www.g2.com/products/oorwin/reviews) — 4.6/5 stars (266 reviews)
- [hireEZ](https://www.g2.com/products/hireez/reviews) — 4.6/5 stars (264 reviews)

### Alternatives to Loxo

- [Zoho Recruit](https://www.g2.com/products/zoho-recruit/reviews) — 4.4/5 stars (1838 reviews)
- [Bullhorn](https://www.g2.com/products/bullhorn/reviews) — 4.2/5 stars (1230 reviews)
- [Recruit CRM & ATS](https://www.g2.com/products/recruit-crm-ats/reviews) — 4.8/5 stars (104 reviews)
- [Crelate](https://www.g2.com/products/crelate/reviews) — 4.4/5 stars (210 reviews)
- [Ceipal ATS](https://www.g2.com/products/ceipal-ats/reviews) — 4.7/5 stars (1496 reviews)
- [Manatal](https://www.g2.com/products/manatal/reviews) — 4.8/5 stars (147 reviews)
- [SeekOut](https://www.g2.com/products/seekout/reviews) — 4.5/5 stars (759 reviews)
- [Gem](https://www.g2.com/products/gem/reviews) — 4.7/5 stars (282 reviews)
- [Recruiterflow](https://www.g2.com/products/recruiterflow/reviews) — 4.6/5 stars (170 reviews)
- [JobDiva](https://www.g2.com/products/jobdiva/reviews) — 4.7/5 stars (1845 reviews)

---
## Top Discussions

### Firefish

No discussions available for this product.

### Loxo

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/firefish-vs-loxo)