# Fello, Lofty vs Entrata Comparison

| | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Star Rating** | 4.8 out of 5 | 4.3 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 115 | 402 | 783 | 
| **Largest Market Segment** | Small-Business (89.4% of reviews) | Small-Business (84.9% of reviews) | Mid-Market (45.1% of reviews) | 
| **Entry Level Price** | Starting at $199.00 1 Seats | Contact Us Per Month | No pricing available | 

---
## Top Pros & Cons

### Fello

Pros:
- Ease of Use (36 reviews)
- Helpful (28 reviews)

Cons:
- Inaccurate Information (6 reviews)
- Expensive (5 reviews)

### Lofty

Pros:
- Ease of Use (19 reviews)
- Features (16 reviews)

Cons:
- Poor Customer Support (11 reviews)
- Missing Features (9 reviews)

### Entrata

Pros:
- Ease of Use (195 reviews)
- User-Friendly (87 reviews)

Cons:
- Missing Features (43 reviews)
- Poor Usability (24 reviews)

---
## Ratings Comparison
| Rating | Fello | Lofty | Entrata | 
|---|---|---|---|
  | **Meets Requirements** | 9.3 (109 reviews) | 8.5 (309 reviews) | 9.0 (534 reviews) | 
  | **Ease of Use** | 9.0 (111 reviews) | 8.2 (314 reviews) | 9.1 (687 reviews) | 
  | **Ease of Setup** | 9.2 (109 reviews) | 7.5 (157 reviews) | 8.8 (402 reviews) | 
  | **Ease of Admin** | 9.4 (48 reviews) | 7.9 (118 reviews) | 9.0 (154 reviews) | 
  | **Quality of Support** | 9.8 (109 reviews) | 7.2 (301 reviews) | 8.8 (511 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.8 (48 reviews) | 8.1 (117 reviews) | 9.2 (153 reviews) | 
  | **Product Direction (% positive)** | 9.8 (110 reviews) | 8.1 (298 reviews) | 9.3 (522 reviews) | 

---
## Pricing

### Fello

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $199.00 1 Seats

Description: Best for individuals and small teams nurturing a growing database.

Key Features:
- 500 Contacts included
- Data-Driven Intelligence
- Smart AI Automations

[Browse all 4 editions](https://www.g2.com/products/fello-fello/pricing)

#### Free Trial

No

### Lofty

#### Entry-Level Pricing

Plan: Lofty Agent

Price: Contact Us Per Month

Description: Best for agents.

Key Features:
- IDX Websites
- AI-Powered CRM
- Dynamic Lead Scoring

[Browse all 4 editions](https://www.g2.com/products/lofty-lofty/pricing)

#### Free Trial

No

### Entrata

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Real Estate Activities Management

| Product | Score | Reviews |
|---|---|---|
| **Fello** | 6.3/10 | 27 |
| **Lofty** | N/A | N/A |
| **Entrata** | N/A | N/A |

#### Administrative

| Feature | Fello | Lofty | Entrata | 
|---|---|---|---|
| **E-Signature Capabilities** | Feature Not Available | Not enough data | Not enough data | 
| **Document Management** | Feature Not Available | Not enough data | Not enough data | 
| **Contact Management** | 9.1 (27 reviews) | Not enough data | Not enough data | 

#### Operational

| Feature | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Contract Management** | 5.0 (23 reviews) | Not enough data | Not enough data | 
| **Communication Tools** | 6.0 (24 reviews) | Not enough data | Not enough data | 
| **Transaction Management** | 5.0 (24 reviews) | Not enough data | Not enough data | 
| **Mobile App** | 4.5 (23 reviews) | Not enough data | Not enough data | 
| **Opportunity Tracking** | 7.5 (24 reviews) | Not enough data | Not enough data | 
| **Agent Monitoring** | 7.2 (24 reviews) | Not enough data | Not enough data | 

### Lease Administration

| Product | Score | Reviews |
|---|---|---|
| **Fello** | N/A | N/A |
| **Lofty** | N/A | N/A |
| **Entrata** | 9.1/10 | 220 |

#### Lease Administration Platform Features

| Feature | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Portfolio Administration** | Not enough data | Not enough data | 9.2 (188 reviews) | 
| **Lease Accounting** | Not enough data | Not enough data | 9.3 (195 reviews) | 
| **Lease Auditing** | Not enough data | Not enough data | 9.0 (194 reviews) | 
| **Document Management** | Not enough data | Not enough data | 9.3 (209 reviews) | 
| **Critical Date Alarms** | Not enough data | Not enough data | 8.8 (174 reviews) | 
| **Regulatory Compliance** | Not enough data | Not enough data | 9.0 (169 reviews) | 
| **Localization** | Not enough data | Not enough data | 9.0 (171 reviews) | 
| **Integration / APIs** | Not enough data | Not enough data | 8.7 (178 reviews) | 
| **Reporting** | Not enough data | Not enough data | 9.0 (203 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 9.5 (208 reviews) | 

#### Agentic AI - Lease Administration

| Feature | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 9.3 (9 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 9.1 (9 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 8.7 (9 reviews) | 

### Property Management

| Product | Score | Reviews |
|---|---|---|
| **Fello** | N/A | N/A |
| **Lofty** | N/A | N/A |
| **Entrata** | 9.0/10 | 421 |

#### Leasing

| Feature | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Vacancy Advertising** | Not enough data | Not enough data | 8.8 (316 reviews) | 
| **Rental Applications** | Not enough data | Not enough data | 9.2 (380 reviews) | 
| **Tenant Screening** | Not enough data | Not enough data | 9.0 (365 reviews) | 
| **Lease Templates** | Not enough data | Not enough data | 9.1 (356 reviews) | 
| **Document Management** | Not enough data | Not enough data | 9.2 (375 reviews) | 

#### Building Operations

| Feature | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Maintenance Service Requests** | Not enough data | Not enough data | 9.4 (375 reviews) | 
| **Property Inspections** | Not enough data | Not enough data | 8.8 (330 reviews) | 
| **Service Portals** | Not enough data | Not enough data | 9.2 (368 reviews) | 
| **Building Announcements** | Not enough data | Not enough data | 9.1 (346 reviews) | 
| **Resource Reservations** | Not enough data | Not enough data | 8.7 (291 reviews) | 

#### Accounting

| Feature | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Property Accounting** | Not enough data | Not enough data | 9.1 (339 reviews) | 
| **Online Payment** | Not enough data | Not enough data | 9.3 (369 reviews) | 
| **Company Financials** | Not enough data | Not enough data | 9.1 (321 reviews) | 
| **Certificates of Insurance (COI)** | Not enough data | Not enough data | 8.8 (294 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 9.4 (377 reviews) | 

#### Operations

| Feature | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Tenant Portal** | Not enough data | Not enough data | 9.2 (336 reviews) | 
| **Integration with Rental Payment Solution** | Not enough data | Not enough data | 9.2 (310 reviews) | 
| **Lease Application Management** | Not enough data | Not enough data | 9.3 (338 reviews) | 
| **Tenant Screening** | Not enough data | Not enough data | 9.1 (327 reviews) | 
| **Amenity Management** | Not enough data | Not enough data | 8.9 (289 reviews) | 
| **Accounting Module** | Not enough data | Not enough data | 9.0 (302 reviews) | 
| **Maintenance Management** | Not enough data | Not enough data | 9.3 (327 reviews) | 
| **Listing Syndication** | Not enough data | Not enough data | 9.0 (262 reviews) | 

#### Agentic AI - Property Management

| Feature | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.8 (28 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 8.8 (28 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.8 (30 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 8.9 (28 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 8.9 (28 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 9.0 (29 reviews) | 

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Fello** | 7.4/10 | 98 |
| **Lofty** | 8.0/10 | 170 |
| **Entrata** | N/A | N/A |

#### Relationship Management

| Feature | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Lead Generation** | 8.7 (90 reviews) | 7.8 (146 reviews) ✓ Verified | Not enough data | 
| **Social Media Integration** | 6.4 (79 reviews) | 7.9 (146 reviews) | Not enough data | 
| **CRM Integration** | 9.1 (90 reviews) | 8.6 (154 reviews) ✓ Verified | Not enough data | 

#### Presentation

| Feature | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Website Builder** | 7.5 (79 reviews) | 8.1 (154 reviews) ✓ Verified | Not enough data | 
| **MLS Integration** | 7.7 (82 reviews) | 8.5 (168 reviews) | Not enough data | 
| **SEO Strategization** | 6.8 (77 reviews) | 7.0 (140 reviews) ✓ Verified | Not enough data | 
| **IDX Website** | 6.4 (72 reviews) | 8.5 (157 reviews) ✓ Verified | Not enough data | 

#### Platform Branding

| Feature | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Operability** | 8.3 (81 reviews) | 8.5 (132 reviews) | Not enough data | 
| **Brand Management** | 8.4 (79 reviews) | 8.0 (124 reviews) | Not enough data | 

#### Platform Content

| Feature | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Social Media Management** | 6.1 (72 reviews) | 7.6 (109 reviews) | Not enough data | 
| **Communication Management** | 7.6 (80 reviews) | 8.2 (125 reviews) | Not enough data | 
| **Website Management** | 6.6 (70 reviews) | 8.3 (122 reviews) | Not enough data | 
| **Campaign Building** | 7.8 (77 reviews) | 7.8 (120 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Reporting** | 8.3 (74 reviews) | 7.5 (113 reviews) | Not enough data | 

#### Platform Integrations

| Feature | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Integration with Real Estate CRM** | 8.9 (83 reviews) | 8.5 (113 reviews) | Not enough data | 
| **Integration with Virtual Tour** | 5.5 (66 reviews) | 7.5 (88 reviews) | Not enough data | 
| **Integration with Real Estate Activities Management** | 6.5 (68 reviews) | 7.9 (101 reviews) | Not enough data | 

### Real Estate CRM

| Product | Score | Reviews |
|---|---|---|
| **Fello** | N/A | N/A |
| **Lofty** | 7.4/10 | 283 |
| **Entrata** | N/A | N/A |

#### Client Management

| Feature | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Lead Scoring** | Not enough data | 7.8 (243 reviews) | Not enough data | 
| **Contact Management** | Not enough data | 8.5 (257 reviews) | Not enough data | 
| **Lead Generation** | Not enough data | 7.2 (222 reviews) | Not enough data | 

#### Task Management

| Feature | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Marketing Automation** | Not enough data | 7.7 (233 reviews) | Not enough data | 
| **Document Management** | Not enough data | 6.9 (206 reviews) | Not enough data | 
| **Third-Party Integration** | Not enough data | 7.7 (232 reviews) | Not enough data | 

#### Platform Features

| Feature | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Contact & Account Management** | Not enough data | 8.4 (256 reviews) | Not enough data | 
| **Opportunity & Pipeline Management** | Not enough data | 8.5 (262 reviews) | Not enough data | 
| **Task / Activity Management** | Not enough data | 8.2 (259 reviews) | Not enough data | 
| **Listing Management** | Not enough data | 7.7 (220 reviews) | Not enough data | 
| **Email Marketing** | Not enough data | 8.0 (250 reviews) | Not enough data | 
| **Transaction Management** | Not enough data | 7.2 (211 reviews) | Not enough data | 
| **Lead Management** | Not enough data | 8.6 (263 reviews) | Not enough data | 
| **CMA Management** | Not enough data | 7.4 (222 reviews) | Not enough data | 
| **Forecasting & Reporting** | Not enough data | 7.2 (207 reviews) | Not enough data | 
| **Dashboards** | Not enough data | 8.1 (251 reviews) | Not enough data | 

#### Agentic AI - Real Estate CRM

| Feature | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (14 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 6.5 (13 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.7 (12 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 5.6 (13 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 5.9 (11 reviews) | Not enough data | 

### Property Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Fello** | 7.1/10 | 43 |
| **Lofty** | N/A | N/A |
| **Entrata** | 9.0/10 | 17 |

#### Asset Management

| Feature | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Property Search** | 8.0 (39 reviews) | Not enough data | Feature Not Available | 
| **Commercial Property Data Management** | Feature Not Available | Not enough data | Feature Not Available | 
| **Residential Property Data Management** | 8.6 (38 reviews) | Not enough data | Feature Not Available | 
| **Rental Property Data Management** | 5.2 (37 reviews) | Not enough data | Feature Not Available | 
| **Geospatial Intelligence** | 7.2 (37 reviews) | Not enough data | Feature Not Available | 

#### Portfolio Management

| Feature | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Portfolio Risk Management** | 6.5 (34 reviews) | Not enough data | 8.4 (15 reviews) | 
| **Report Generation** | 7.7 (36 reviews) | Not enough data | 9.3 (16 reviews) | 
| **Integrate With Investment Software** | 4.7 (34 reviews) | Not enough data | 9.2 (15 reviews) | 
| **Market View** | 7.8 (33 reviews) | Not enough data | Feature Not Available | 

#### Agentic AI - Property Intelligence

| Feature | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.3 (26 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 6.7 (25 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.6 (28 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.5 (26 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.3 (25 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.0 (24 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.9 (28 reviews) | Not enough data | Not enough data | 

---
## Categories

**Unique to Fello (3):** [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing), [Property Intelligence Software](https://www.g2.com/categories/property-intelligence), [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management)

**Unique to Lofty (2):** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm), [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing)

**Unique to Entrata (3):** [Property Management Software](https://www.g2.com/categories/property-management), [Property Intelligence Software](https://www.g2.com/categories/property-intelligence), [Lease Administration Software](https://www.g2.com/categories/lease-administration)


---
## Reviewer Demographics

### By Company Size

| Segment | Fello | Lofty | Entrata | 
|---|---|---|---|
| **Small-Business** | 89.4% | 84.9% | 43.5% | 
| **Mid-Market** | 10.6% | 10.5% | 45.1% | 
| **Enterprise** | 0% | 4.6% | 11.5% | 

### By Industry

#### Fello

- **Real Estate:** 97.3%
- **Commercial Real Estate:** 1.8%
- **Marketing and Advertising:** 0.9%

#### Lofty

- **Real Estate:** 97.9%
- **Commercial Real Estate:** 1.3%
- **Logistics and Supply Chain:** 0.3%
- **Information Services:** 0.3%
- **Accounting:** 0.3%

#### Entrata

- **Real Estate:** 59.5%
- **Commercial Real Estate:** 8.2%
- **Accounting:** 5.9%
- **Hospitality:** 4.3%
- **Management Consulting:** 3.1%
- **Facilities Services:** 2.0%
- **Marketing and Advertising:** 1.9%
- **Consulting:** 1.5%
- **Consumer Services:** 1.3%
- **Education Management:** 1.1%
- **Other:** 11.3%

---
## Alternatives

### Alternatives to Fello

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1538 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [AppFolio](https://www.g2.com/products/appfolio/reviews) — 4.6/5 stars (1034 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (414 reviews)
- [Qualia](https://www.g2.com/products/qualia/reviews) — 4.7/5 stars (342 reviews)
- [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) — 4.4/5 stars (292 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Buildium](https://www.g2.com/products/buildium/reviews) — 4.4/5 stars (265 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [DoorLoop](https://www.g2.com/products/doorloop/reviews) — 4.8/5 stars (249 reviews)

### Alternatives to Lofty

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1538 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Wise Agent](https://www.g2.com/products/wise-agent/reviews) — 3.6/5 stars (15 reviews)

### Alternatives to Entrata

- [AppFolio](https://www.g2.com/products/appfolio/reviews) — 4.6/5 stars (1034 reviews)
- [Buildium](https://www.g2.com/products/buildium/reviews) — 4.4/5 stars (265 reviews)
- [Yardi Voyager](https://www.g2.com/products/yardi-voyager/reviews) — 3.9/5 stars (236 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (414 reviews)
- [Innago](https://www.g2.com/products/innago/reviews) — 4.8/5 stars (671 reviews)
- [Yardi Breeze](https://www.g2.com/products/yardi-breeze/reviews) — 4.1/5 stars (362 reviews)
- [Rent Manager](https://www.g2.com/products/rent-manager/reviews) — 4.6/5 stars (274 reviews)
- [MRI Property Management](https://www.g2.com/products/mri-property-management/reviews) — 4.1/5 stars (177 reviews)
- [DoorLoop](https://www.g2.com/products/doorloop/reviews) — 4.8/5 stars (249 reviews)
- [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) — 4.4/5 stars (292 reviews)

---
## Top Discussions

### Fello

No discussions available for this product.

### Lofty

- Title: [When is Chime going to add a email verifier to CRM?](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) — 2 comments, 1 upvote
  > **Top comment:** "Great idea!"
- Title: [When will Chime be implementing e-signatures?](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kevin,

Great idea! Our goal is to have Chime be your one solution for all your business' needs. I've sent this to our product team in hopes that we can..."

### Entrata

- Title: [What software do property managers use?](https://www.g2.com/discussions/entrata-what-software-do-property-managers-use) — 3 comments
  > **Top comment:** "Yardi, Voyager, Entrata"
- Title: [What is Entrata used for?](https://www.g2.com/discussions/what-is-entrata-used-for) — 1 comment
  > **Top comment:** "Entrata is a property management software primarily used in the real estate industry. It used to design to help property managers, owners, and leasing agents..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fello-fello-vs-lofty-lofty-vs-entrata)