# Fello, Lofty vs Brivity Comparison

| | Fello | Lofty | Brivity | 
|---|---|---|---|
| **Star Rating** | 4.8 out of 5 | 4.3 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 115 | 402 | 44 | 
| **Largest Market Segment** | Small-Business (89.4% of reviews) | Small-Business (84.9% of reviews) | Small-Business (93.0% of reviews) | 
| **Entry Level Price** | Starting at $199.00 1 Seats | Contact Us Per Month | Starting at $299.99 Per Month | 

---
## Top Pros & Cons

### Fello

Pros:
- Ease of Use (36 reviews)
- Helpful (28 reviews)

Cons:
- Inaccurate Information (6 reviews)
- Expensive (5 reviews)

### Lofty

Pros:
- Ease of Use (19 reviews)
- Features (16 reviews)

Cons:
- Poor Customer Support (11 reviews)
- Missing Features (9 reviews)

### Brivity

Pros:
- All-in-one Solution (2 reviews)
- Features (2 reviews)

Cons:
- Limited Features (1 reviews)
- Limited Templates (1 reviews)

---
## Ratings Comparison
| Rating | Fello | Lofty | Brivity | 
|---|---|---|---|
  | **Meets Requirements** | 9.3 (109 reviews) | 8.5 (309 reviews) | 8.3 (31 reviews) | 
  | **Ease of Use** | 9.0 (111 reviews) | 8.2 (314 reviews) | 9.1 (34 reviews) | 
  | **Ease of Setup** | 9.2 (109 reviews) | 7.5 (157 reviews) | 7.8 (12 reviews) | 
  | **Ease of Admin** | 9.4 (48 reviews) | 7.9 (118 reviews) | 8.3 (8 reviews) | 
  | **Quality of Support** | 9.8 (109 reviews) | 7.2 (301 reviews) | 7.9 (32 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.8 (48 reviews) | 8.1 (117 reviews) | 7.0 (9 reviews) | 
  | **Product Direction (% positive)** | 9.8 (110 reviews) | 8.1 (298 reviews) | 7.4 (27 reviews) | 

---
## Pricing

### Fello

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $199.00 1 Seats

Description: Best for individuals and small teams nurturing a growing database.

Key Features:
- 500 Contacts included
- Data-Driven Intelligence
- Smart AI Automations

[Browse all 4 editions](https://www.g2.com/products/fello-fello/pricing)

#### Free Trial

No

### Lofty

#### Entry-Level Pricing

Plan: Lofty Agent

Price: Contact Us Per Month

Description: Best for agents.

Key Features:
- IDX Websites
- AI-Powered CRM
- Dynamic Lead Scoring

[Browse all 4 editions](https://www.g2.com/products/lofty-lofty/pricing)

#### Free Trial

No

### Brivity

#### Entry-Level Pricing

Plan: Lite

Price: Starting at $299.99 Per Month

Key Features:
- Customizable IDX Websites & Lead Capture: Brivity offers customizable, beautiful, and responsive IDX websites, unlimited landing pages for open house sign-ins and home valuations, and agent subdomains that route leads directly to agents for full ownership and accountability.
-  CRM: Brivity’s CRM helps you prioritize leads by stage and engagement, stay compliant with automatic DNC checks, and streamline outreach with an integrated power dialer, email, text, and scheduling tools. Task automation ensures follow-ups are assigned and logged without manual effort.
- Client Engagement Tools: Keep buyers and sellers engaged with auto-generated, personalized Market Reports, real-time Listing Alerts, and a branded Brivity Home app that delivers tailored property insights and tools.

[Learn more about Brivity](https://www.g2.com/products/brivity/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Real Estate Activities Management

| Product | Score | Reviews |
|---|---|---|
| **Fello** | 6.3/10 | 27 |
| **Lofty** | N/A | N/A |
| **Brivity** | 9.1/10 | 12 |

#### Administrative

| Feature | Fello | Lofty | Brivity | 
|---|---|---|---|
| **E-Signature Capabilities** | Feature Not Available | Not enough data | Not enough data | 
| **Document Management** | Feature Not Available | Not enough data | 9.7 (10 reviews) | 
| **Contact Management** | 9.1 (27 reviews) | Not enough data | 9.9 (12 reviews) | 

#### Operational

| Feature | Fello | Lofty | Brivity | 
|---|---|---|---|
| **Contract Management** | 5.0 (23 reviews) | Not enough data | 8.6 (7 reviews) | 
| **Communication Tools** | 6.0 (24 reviews) | Not enough data | 8.9 (12 reviews) | 
| **Transaction Management** | 5.0 (24 reviews) | Not enough data | 9.9 (12 reviews) | 
| **Mobile App** | 4.5 (23 reviews) | Not enough data | 7.1 (12 reviews) | 
| **Opportunity Tracking** | 7.5 (24 reviews) | Not enough data | 9.4 (12 reviews) | 
| **Agent Monitoring** | 7.2 (24 reviews) | Not enough data | 9.5 (11 reviews) | 

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Fello** | 7.4/10 | 98 |
| **Lofty** | 8.0/10 | 170 |
| **Brivity** | 8.1/10 | 14 |

#### Relationship Management

| Feature | Fello | Lofty | Brivity | 
|---|---|---|---|
| **Lead Generation** | 8.7 (90 reviews) | 7.8 (146 reviews) ✓ Verified | 8.3 (14 reviews) | 
| **Social Media Integration** | 6.4 (79 reviews) | 7.9 (146 reviews) | 7.3 (11 reviews) | 
| **CRM Integration** | 9.1 (90 reviews) | 8.6 (154 reviews) ✓ Verified | 8.6 (14 reviews) | 

#### Presentation

| Feature | Fello | Lofty | Brivity | 
|---|---|---|---|
| **Website Builder** | 7.5 (79 reviews) | 8.1 (154 reviews) ✓ Verified | 7.8 (13 reviews) | 
| **MLS Integration** | 7.7 (82 reviews) | 8.5 (168 reviews) | 8.8 (14 reviews) | 
| **SEO Strategization** | 6.8 (77 reviews) | 7.0 (140 reviews) ✓ Verified | 7.8 (12 reviews) | 
| **IDX Website** | 6.4 (72 reviews) | 8.5 (157 reviews) ✓ Verified | 8.1 (14 reviews) | 

#### Platform Branding

| Feature | Fello | Lofty | Brivity | 
|---|---|---|---|
| **Operability** | 8.3 (81 reviews) | 8.5 (132 reviews) | Not enough data | 
| **Brand Management** | 8.4 (79 reviews) | 8.0 (124 reviews) | Not enough data | 

#### Platform Content

| Feature | Fello | Lofty | Brivity | 
|---|---|---|---|
| **Social Media Management** | 6.1 (72 reviews) | 7.6 (109 reviews) | Not enough data | 
| **Communication Management** | 7.6 (80 reviews) | 8.2 (125 reviews) | Not enough data | 
| **Website Management** | 6.6 (70 reviews) | 8.3 (122 reviews) | Not enough data | 
| **Campaign Building** | 7.8 (77 reviews) | 7.8 (120 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Fello | Lofty | Brivity | 
|---|---|---|---|
| **Reporting** | 8.3 (74 reviews) | 7.5 (113 reviews) | Not enough data | 

#### Platform Integrations

| Feature | Fello | Lofty | Brivity | 
|---|---|---|---|
| **Integration with Real Estate CRM** | 8.9 (83 reviews) | 8.5 (113 reviews) | Not enough data | 
| **Integration with Virtual Tour** | 5.5 (66 reviews) | 7.5 (88 reviews) | Not enough data | 
| **Integration with Real Estate Activities Management** | 6.5 (68 reviews) | 7.9 (101 reviews) | Not enough data | 

### Real Estate CRM

| Product | Score | Reviews |
|---|---|---|
| **Fello** | N/A | N/A |
| **Lofty** | 7.4/10 | 283 |
| **Brivity** | 8.8/10 | 23 |

#### Client Management

| Feature | Fello | Lofty | Brivity | 
|---|---|---|---|
| **Lead Scoring** | Not enough data | 7.8 (243 reviews) | 8.7 (18 reviews) | 
| **Contact Management** | Not enough data | 8.5 (257 reviews) | 9.1 (19 reviews) | 
| **Lead Generation** | Not enough data | 7.2 (222 reviews) | 8.7 (19 reviews) | 

#### Task Management

| Feature | Fello | Lofty | Brivity | 
|---|---|---|---|
| **Marketing Automation** | Not enough data | 7.7 (233 reviews) | 8.7 (18 reviews) | 
| **Document Management** | Not enough data | 6.9 (206 reviews) | 9.1 (15 reviews) | 
| **Third-Party Integration** | Not enough data | 7.7 (232 reviews) | 8.8 (16 reviews) | 

#### Platform Features

| Feature | Fello | Lofty | Brivity | 
|---|---|---|---|
| **Contact & Account Management** | Not enough data | 8.4 (256 reviews) | 8.7 (23 reviews) | 
| **Opportunity & Pipeline Management** | Not enough data | 8.5 (262 reviews) | 8.8 (22 reviews) | 
| **Task / Activity Management** | Not enough data | 8.2 (259 reviews) | 8.9 (23 reviews) | 
| **Listing Management** | Not enough data | 7.7 (220 reviews) | 9.3 (20 reviews) | 
| **Email Marketing** | Not enough data | 8.0 (250 reviews) | 8.8 (18 reviews) | 
| **Transaction Management** | Not enough data | 7.2 (211 reviews) | 9.3 (21 reviews) | 
| **Lead Management** | Not enough data | 8.6 (263 reviews) | 8.9 (21 reviews) | 
| **CMA Management** | Not enough data | 7.4 (222 reviews) | 8.8 (20 reviews) | 
| **Forecasting & Reporting** | Not enough data | 7.2 (207 reviews) | 7.2 (18 reviews) | 
| **Dashboards** | Not enough data | 8.1 (251 reviews) | 8.4 (23 reviews) | 

#### Agentic AI - Real Estate CRM

| Feature | Fello | Lofty | Brivity | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (14 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 6.5 (13 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.7 (12 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 5.6 (13 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 5.9 (11 reviews) | Not enough data | 

### Property Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Fello** | 7.1/10 | 43 |
| **Lofty** | N/A | N/A |
| **Brivity** | N/A | N/A |

#### Asset Management

| Feature | Fello | Lofty | Brivity | 
|---|---|---|---|
| **Property Search** | 8.0 (39 reviews) | Not enough data | Not enough data | 
| **Commercial Property Data Management** | Feature Not Available | Not enough data | Not enough data | 
| **Residential Property Data Management** | 8.6 (38 reviews) | Not enough data | Not enough data | 
| **Rental Property Data Management** | 5.2 (37 reviews) | Not enough data | Not enough data | 
| **Geospatial Intelligence** | 7.2 (37 reviews) | Not enough data | Not enough data | 

#### Portfolio Management

| Feature | Fello | Lofty | Brivity | 
|---|---|---|---|
| **Portfolio Risk Management** | 6.5 (34 reviews) | Not enough data | Not enough data | 
| **Report Generation** | 7.7 (36 reviews) | Not enough data | Not enough data | 
| **Integrate With Investment Software** | 4.7 (34 reviews) | Not enough data | Not enough data | 
| **Market View** | 7.8 (33 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Property Intelligence

| Feature | Fello | Lofty | Brivity | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.3 (26 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 6.7 (25 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.6 (28 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.5 (26 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.3 (25 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.0 (24 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.9 (28 reviews) | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing)

**Unique to Fello (2):** [Property Intelligence Software](https://www.g2.com/categories/property-intelligence), [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management)

**Unique to Lofty (1):** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm)

**Unique to Brivity (2):** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm), [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Fello | Lofty | Brivity | 
|---|---|---|---|
| **Small-Business** | 89.4% | 84.9% | 93.0% | 
| **Mid-Market** | 10.6% | 10.5% | 2.3% | 
| **Enterprise** | 0% | 4.6% | 4.7% | 

### By Industry

#### Fello

- **Real Estate:** 97.3%
- **Commercial Real Estate:** 1.8%
- **Marketing and Advertising:** 0.9%

#### Lofty

- **Real Estate:** 97.9%
- **Commercial Real Estate:** 1.3%
- **Logistics and Supply Chain:** 0.3%
- **Information Services:** 0.3%
- **Accounting:** 0.3%

#### Brivity

- **Real Estate:** 86.0%
- **Telecommunications:** 2.3%
- **Staffing and Recruiting:** 2.3%
- **Legal Services:** 2.3%
- **Computer Software:** 2.3%
- **Commercial Real Estate:** 2.3%
- **Arts and Crafts:** 2.3%

---
## Alternatives

### Alternatives to Fello

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1538 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [AppFolio](https://www.g2.com/products/appfolio/reviews) — 4.6/5 stars (1034 reviews)
- [Entrata](https://www.g2.com/products/entrata/reviews) — 4.6/5 stars (783 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (414 reviews)
- [Qualia](https://www.g2.com/products/qualia/reviews) — 4.7/5 stars (342 reviews)
- [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) — 4.4/5 stars (292 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Buildium](https://www.g2.com/products/buildium/reviews) — 4.4/5 stars (265 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)

### Alternatives to Lofty

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1538 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Wise Agent](https://www.g2.com/products/wise-agent/reviews) — 3.6/5 stars (15 reviews)
- [Placester](https://www.g2.com/products/placester/reviews) — 3.5/5 stars (84 reviews)

### Alternatives to Brivity

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1538 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [AppFolio](https://www.g2.com/products/appfolio/reviews) — 4.6/5 stars (1034 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (414 reviews)

---
## Top Discussions

### Fello

No discussions available for this product.

### Lofty

- Title: [When is Chime going to add a email verifier to CRM?](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) — 2 comments, 1 upvote
  > **Top comment:** "Great idea!"
- Title: [When will Chime be implementing e-signatures?](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kevin,

Great idea! Our goal is to have Chime be your one solution for all your business' needs. I've sent this to our product team in hopes that we can..."

### Brivity

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fello-fello-vs-lofty-lofty-vs-brivity)