# Feefo vs Swell Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Feefo excels in user satisfaction, boasting a higher overall score compared to Swell. Users appreciate its **autonomous functionality** , which allows for automated data uploads and minimal manual input after setup, making it a favorite among busy business owners.
- **According to verified reviews** , Feefo has a significant edge in recent user activity, with 13 reviews in the last 90 days compared to Swell's absence of recent feedback. This suggests that Feefo is actively engaging its user base, which can be a strong indicator of ongoing support and product evolution.
- **Users say** that both platforms are easy to navigate, but Feefo stands out for first-time users who find it incredibly intuitive. Reviewers highlight its **consistent user interface** and ease of integration, which can be crucial for small businesses looking to implement feedback tools without a steep learning curve.
- **Reviewers mention** that while Swell offers a visually appealing interface and flexibility for creating online stores, it may not be as focused on feedback management as Feefo. Users appreciate Swell's ability to send review links easily, but some feel it lacks the depth of features that Feefo provides for managing customer feedback.
- **According to user feedback** , Feefo's quality of support is highly rated, with users noting its responsiveness and helpfulness. In contrast, while Swell also receives positive remarks for customer service, it doesn't quite match the high praise that Feefo garners, indicating a potential area for improvement.
- **Users highlight** that Swell is particularly beneficial for small businesses looking to grow through customer reviews, as it simplifies the process of gathering feedback. However, Feefo's robust features and higher satisfaction ratings suggest it may offer a more comprehensive solution for businesses serious about managing their online reputation.



| | Feefo | Swell | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 148 | 372 | 
| **Largest Market Segment** | Small-Business (51.7% of reviews) | Small-Business (87.1% of reviews) | 
| **Entry Level Price** | Starting at £149.00 Per Month | Contact Us 1 Per Location | 

---
## Top Pros & Cons

### Feefo

Pros:
- Customer Support (59 reviews)
- Ease of Use (49 reviews)

Cons:
- Missing Features (9 reviews)
- Poor Reporting (9 reviews)

### Swell

**Not enough data**

---
## Ratings Comparison
| Rating | Feefo | Swell | 
|---|---|---|
  | **Meets Requirements** | 8.9 (139 reviews) | 9.0 (256 reviews) | 
  | **Ease of Use** | 8.6 (139 reviews) | 9.0 (259 reviews) | 
  | **Ease of Setup** | 8.7 (104 reviews) | 8.8 (178 reviews) | 
  | **Ease of Admin** | 8.6 (64 reviews) | 9.2 (177 reviews) | 
  | **Quality of Support** | 9.5 (137 reviews) | 9.2 (251 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (67 reviews) | 9.2 (175 reviews) | 
  | **Product Direction (% positive)** | 9.4 (130 reviews) | 8.8 (228 reviews) | 

---
## Pricing

### Feefo

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at £149.00 Per Month

Description: Feefo Essentials is an all-around solution to collecting feedback and gaining insights. 

Key Features:
- Verified Product and Service Reviews – Collect honest reviews from people who purchase from or used your brand with our industry leading review collection forms 
- Customer Success Team – Get support from our team of experts and make the most of your feedback 
- Review Response – Show how much feedback means to you by responding to each review 

[Browse all 3 editions](https://www.g2.com/products/feefo/pricing)

#### Free Trial

No

### Swell

#### Entry-Level Pricing

Plan: Online Reputation

Price: Contact Us 1 Per Location

Description: For gaining reviews and boosting your reputation 

Key Features:
- Personalize review invites
- Send SMS and email review invites
- Create automated review campaigns

[Browse all 3 editions](https://www.g2.com/products/socialswell-inc-swell/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | 7.6/10 | 39 |
| **Swell** | N/A | N/A |

#### Analytics

| Feature | Feefo | Swell | 
|---|---|---|
| **Net Promoter Score (NPS)** | 8.8 (35 reviews) | Not enough data | 
| **Customer Satisfaction (CSAT) Score** | 8.6 (33 reviews) | Not enough data | 
| **Customer Effort Score (CES)** | 8.0 (28 reviews) | Not enough data | 
| **Gamification** | 7.0 (28 reviews) | Not enough data | 

#### Customization

| Feature | Feefo | Swell | 
|---|---|---|
| **Stakeholder Management** | 7.9 (29 reviews) | Not enough data | 
| **Multilanguage Support** | 7.4 (28 reviews) | Not enough data | 
| **Multiple Branding Support** | 7.5 (27 reviews) | Not enough data | 
| **Vertical-specific Solutions** | 7.1 (25 reviews) | Not enough data | 

#### Generative AI

| Feature | Feefo | Swell | 
|---|---|---|
| **AI Text Generation** | 7.8 (22 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Feefo | Swell | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (17 reviews) | Not enough data | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | 8.1/10 | 101 |
| **Swell** | N/A | N/A |

#### Collection

| Feature | Feefo | Swell | 
|---|---|---|
| **Authentication** | 7.9 (76 reviews) ✓ Verified | Not enough data | 
| **Review Forms** | 8.5 (83 reviews) ✓ Verified | Not enough data | 
| **Personalization** | 8.1 (80 reviews) ✓ Verified | Not enough data | 
| **Engagement** | 8.3 (77 reviews) ✓ Verified | Not enough data | 
| **Community Q&A** | 7.4 (75 reviews) | Not enough data | 

#### Agentic AI - Review Management

| Feature | Feefo | Swell | 
|---|---|---|
| **Adaptive Learning** | 7.1 (40 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (40 reviews) | Not enough data | 

#### Moderation

| Feature | Feefo | Swell | 
|---|---|---|
| **Reviewer Validation** | 9.0 (82 reviews) ✓ Verified | Not enough data | 
| **Response Types** | 8.6 (76 reviews) ✓ Verified | Not enough data | 
| **Legal Agreements** | 8.3 (72 reviews) ✓ Verified | Not enough data | 

#### Use Cases

| Feature | Feefo | Swell | 
|---|---|---|
| **E-commerce** | 8.3 (73 reviews) ✓ Verified | Not enough data | 
| **Retail** | 8.3 (68 reviews) ✓ Verified | Not enough data | 
| **Customer Service** | 8.6 (77 reviews) ✓ Verified | Not enough data | 

#### Administration

| Feature | Feefo | Swell | 
|---|---|---|
| **Incentives** | 6.7 (66 reviews) ✓ Verified | Not enough data | 
| **Syndication** | 7.6 (68 reviews) | Not enough data | 
| **Insights** | 8.1 (75 reviews) ✓ Verified | Not enough data | 
| **Content** | 8.0 (68 reviews) ✓ Verified | Not enough data | 
| **Sampling** | 7.2 (65 reviews) | Not enough data | 

#### Display Options

| Feature | Feefo | Swell | 
|---|---|---|
| **Badges** | 8.8 (71 reviews) ✓ Verified | Not enough data | 
| **Widgets** | 8.9 (72 reviews) ✓ Verified | Not enough data | 
| **Integration & APIs** | 8.5 (69 reviews) ✓ Verified | Not enough data | 
| **Marketing** | 7.8 (65 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Feefo | Swell | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | N/A | N/A |
| **Swell** | 8.5/10 | 75 |

#### Conversational Platform

| Feature | Feefo | Swell | 
|---|---|---|
| **Personalization** | Not enough data | 8.3 (57 reviews) | 
| **Omnichannel** | Not enough data | 8.6 (34 reviews) | 
| **Contextual Engagement** | Not enough data | 8.8 (37 reviews) | 
| **Proactive Engagement** | Not enough data | 8.8 (37 reviews) | 

#### Support Automation

| Feature | Feefo | Swell | 
|---|---|---|
| **Intelligent Routing** | Not enough data | 8.2 (39 reviews) | 
| **Seamless Escalation** | Not enough data | 8.7 (42 reviews) | 
| **Transcripts** | Not enough data | 8.5 (38 reviews) | 
| **Self-Serve Support** | Not enough data | 8.0 (32 reviews) | 

#### Generative AI

| Feature | Feefo | Swell | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | N/A | N/A |
| **Swell** | 8.4/10 | 82 |

#### Generative AI

| Feature | Feefo | Swell | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **AI Text-to-Speech** | Not enough data | Not enough data | 

#### Communication

| Feature | Feefo | Swell | 
|---|---|---|
| **Pop-up Chat** | Not enough data | 8.8 (67 reviews) | 
| **Notifications** | Not enough data | 8.2 (68 reviews) | 
| **Targeted Emails** | Not enough data | 7.9 (37 reviews) | 
| **In-App Messaging** | Not enough data | 8.6 (53 reviews) | 
| **Co-Browsing** | Not enough data | 7.8 (30 reviews) | 

####  Internal Use

| Feature | Feefo | Swell | 
|---|---|---|
| **Customization ** | Not enough data | 8.3 (53 reviews) | 
| **Conversation Archiving** | Not enough data | 8.6 (51 reviews) | 
| **Lead Development** | Not enough data | 8.6 (40 reviews) | 
| **Knowledge Base** | Not enough data | 8.7 (40 reviews) | 
| **Team Inbox ** | Not enough data | 8.3 (44 reviews) | 
| **Customer Profiles** | Not enough data | 8.5 (42 reviews) | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | N/A | N/A |
| **Swell** | 8.8/10 | 76 |

#### Generative AI

| Feature | Feefo | Swell | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Survey Management

| Feature | Feefo | Swell | 
|---|---|---|
| **Brand Design Consistency** | Not enough data | Feature Not Available | 
| **Survey Deployment** | Not enough data | 8.7 (52 reviews) ✓ Verified | 
| **Feedback Collection** | Not enough data | 8.8 (60 reviews) ✓ Verified | 
| **Device Responsiveness** | Not enough data | 9.0 (54 reviews) | 

#### Process Management

| Feature | Feefo | Swell | 
|---|---|---|
| **Feedback Aggregation** | Not enough data | 8.6 (54 reviews) ✓ Verified | 
| **Trigger Alerts** | Not enough data | 8.8 (49 reviews) | 
| **Real-Time Analysis** | Not enough data | 8.9 (54 reviews) ✓ Verified | 
| **Real-Time Action** | Not enough data | 8.7 (55 reviews) | 

#### System Management

| Feature | Feefo | Swell | 
|---|---|---|
| **Security** | Not enough data | 8.9 (55 reviews) | 
| **System Monitoring** | Not enough data | 8.9 (49 reviews) | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | 7.0/10 | 61 |
| **Swell** | 8.6/10 | 187 |

#### Consumer Intelligence

| Feature | Feefo | Swell | 
|---|---|---|
| **Customer Feedback** | 9.3 (58 reviews) ✓ Verified | 9.0 (140 reviews) ✓ Verified | 
| **Competitive Intelligence** | 7.4 (47 reviews) | Feature Not Available | 
| **Sentiment Analysis** | 8.4 (49 reviews) ✓ Verified | 8.8 (113 reviews) ✓ Verified | 

#### Reporting

| Feature | Feefo | Swell | 
|---|---|---|
| **Revenue Reporting** | 6.9 (44 reviews) | Feature Not Available | 
| **Corporate Reporting** | 7.7 (48 reviews) ✓ Verified | 8.4 (90 reviews) ✓ Verified | 
| **Dashboard** | 8.8 (56 reviews) ✓ Verified | 8.9 (164 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | Feefo | Swell | 
|---|---|---|
| **Social Networks Monitoring** | 6.1 (43 reviews) | 8.4 (97 reviews) ✓ Verified | 
| **Social Media Management** | 6.3 (43 reviews) | 8.1 (88 reviews) ✓ Verified | 
| **Digital Media Monitoring** | 6.3 (44 reviews) | Feature Not Available | 

#### Generative AI

| Feature | Feefo | Swell | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | Feefo | Swell | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (27 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (25 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (25 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (25 reviews) | Not enough data | 
| **Decision Making** | 6.9 (25 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management)

**Unique to Feefo (2):** [Review Management Software](https://www.g2.com/categories/review-management-software), [Experience Management Software](https://www.g2.com/categories/experience-management)

**Unique to Swell (3):** [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management), [Live Chat Software](https://www.g2.com/categories/live-chat), [Conversational Support Software](https://www.g2.com/categories/conversational-support)


---
## Reviewer Demographics

### By Company Size

| Segment | Feefo | Swell | 
|---|---|---|
| **Small-Business** | 51.7% | 87.1% | 
| **Mid-Market** | 38.5% | 12.3% | 
| **Enterprise** | 9.8% | 0.6% | 

### By Industry

#### Feefo

- **Leisure, Travel & Tourism:** 16.2%
- **Retail:** 15.5%
- **Financial Services:** 7.0%
- **Insurance:** 4.9%
- **Apparel & Fashion:** 4.2%
- **Automotive:** 3.5%
- **Marketing and Advertising:** 3.5%
- **Consumer Goods:** 2.8%
- **Manufacturing:** 2.8%
- **Real Estate:** 2.1%
- **Other:** 37.3%

#### Swell

- **Hospital & Health Care:** 27.0%
- **Health, Wellness and Fitness:** 18.8%
- **Medical Practice:** 15.2%
- **Construction:** 4.7%
- **Leisure, Travel & Tourism:** 4.1%
- **Retail:** 3.5%
- **Marketing and Advertising:** 2.6%
- **Insurance:** 2.3%
- **Consumer Services:** 2.1%
- **Automotive:** 1.8%
- **Other:** 17.9%

---
## Alternatives

### Alternatives to Feefo

- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (649 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Trustpilot](https://www.g2.com/products/trustpilot/reviews) — 3.4/5 stars (260 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4162 reviews)
- [PowerReviews](https://www.g2.com/products/powerreviews/reviews) — 4.4/5 stars (196 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.7/5 stars (412 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2108 reviews)
- [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) — 4.7/5 stars (237 reviews)

### Alternatives to Swell

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4162 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2108 reviews)
- [Chekkit](https://www.g2.com/products/chekkit/reviews) — 4.9/5 stars (155 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3887 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Drift](https://www.g2.com/products/drift/reviews) — 4.4/5 stars (1255 reviews)
- [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) — 4.4/5 stars (2917 reviews)
- [Front](https://www.g2.com/products/front/reviews) — 4.7/5 stars (2499 reviews)
- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (649 reviews)
- [Nicereply](https://www.g2.com/products/nicereply/reviews) — 4.5/5 stars (431 reviews)

---
## Top Discussions

### Feefo

- Title: [What is Feefo used for?](https://www.g2.com/discussions/what-is-feefo-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "From sales-boosting insights to confidence-enhancing tools, Feefo helps you grow profits and build trust. We’re more than just a verified reviews platform...."

### Swell

- Title: [How can I get more support?](https://www.g2.com/discussions/36436-how-can-i-get-more-support) — 1 comment, 1 upvote
  > **Top comment:** "When you ae on the swell dashboard on the top right next to the right of Quick Send is an information help bot. "
- Title: [I am still interested in using your product but need someone who is able to follow through and follow up](https://www.g2.com/discussions/36389-i-am-still-interested-in-using-your-product-but-need-someone-who-is-able-to-follow-through-and-follow-up) — 1 comment, 1 upvote
  > **Top comment:** "Our Onboarding coach was Jacob Voyles .  support@swellcx.com
385-519-6341. "
- Title: [How can I close the chats without having to delete them with the beta experience?](https://www.g2.com/discussions/36385-how-can-i-close-the-chats-without-having-to-delete-them-with-the-beta-experience) — 1 comment, 1 upvote
  > **Top comment:** "When you are on the dashboard, in message , on the right side there is an option to archive. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/feefo-vs-socialswell-inc-swell)