# Feefo vs Lipscore Comparison

| | Feefo | Lipscore | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 131 | 86 | 
| **Largest Market Segment** | Small-Business (53.5% of reviews) | Small-Business (79.3% of reviews) | 
| **Entry Level Price** | Starting at £149.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### Feefo

Pros:
- Customer Support (59 reviews)
- Ease of Use (49 reviews)

Cons:
- Missing Features (9 reviews)
- Poor Reporting (9 reviews)

### Lipscore

Pros:
- Customer Support (40 reviews)
- Ease of Use (33 reviews)

Cons:
- Expensive (6 reviews)
- Limited Customization (5 reviews)

---
## Ratings Comparison
| Rating | Feefo | Lipscore | 
|---|---|---|
  | **Meets Requirements** | 8.9 (124 reviews) | 9.1 (82 reviews) | 
  | **Ease of Use** | 8.7 (124 reviews) | 9.1 (82 reviews) | 
  | **Ease of Setup** | 8.6 (93 reviews) | 8.9 (75 reviews) | 
  | **Ease of Admin** | 8.5 (62 reviews) | 8.9 (62 reviews) | 
  | **Quality of Support** | 9.5 (123 reviews) | 9.5 (82 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (65 reviews) | 9.2 (62 reviews) | 
  | **Product Direction (% positive)** | 9.3 (119 reviews) | 9.6 (78 reviews) | 

---
## Pricing

### Feefo

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at £149.00 Per Month

Description: Feefo Essentials is an all-around solution to collecting feedback and gaining insights. 

Key Features:
- Verified Product and Service Reviews – Collect honest reviews from people who purchase from or used your brand with our industry leading review collection forms 
- Customer Success Team – Get support from our team of experts and make the most of your feedback 
- Review Response – Show how much feedback means to you by responding to each review 

[Browse all 3 editions](https://www.g2.com/products/feefo/pricing)

#### Free Trial

No

### Lipscore

#### Entry-Level Pricing

Plan: Product Reviews

Price: Contact Us

Description: Collect Reviews from you Online and In-Store customers

Key Features:
- As many Branded Email Invitations as you need
- Customization of Ratings & Review Widgets
- Stars in Google Organic Search Results & Ads

[Browse all 3 editions](https://www.g2.com/products/lipscore/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | 7.6/10 | 36 |
| **Lipscore** | N/A | N/A |

#### Analytics

| Feature | Feefo | Lipscore | 
|---|---|---|
| **Net Promoter Score (NPS)** | 8.7 (34 reviews) | Not enough data | 
| **Customer Satisfaction (CSAT) Score** | 8.5 (30 reviews) | Not enough data | 
| **Customer Effort Score (CES)** | 8.0 (28 reviews) | Not enough data | 
| **Gamification** | 7.0 (28 reviews) | Not enough data | 

#### Customization

| Feature | Feefo | Lipscore | 
|---|---|---|
| **Stakeholder Management** | 7.9 (29 reviews) | Not enough data | 
| **Multilanguage Support** | 7.4 (28 reviews) | Not enough data | 
| **Multiple Branding Support** | 7.5 (27 reviews) | Not enough data | 
| **Vertical-specific Solutions** | 7.1 (25 reviews) | Not enough data | 

#### Generative AI

| Feature | Feefo | Lipscore | 
|---|---|---|
| **AI Text Generation** | 7.8 (22 reviews) | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Feefo | Lipscore | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (17 reviews) | Not enough data | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | 8.0/10 | 85 |
| **Lipscore** | 7.7/10 | 74 |

#### Collection

| Feature | Feefo | Lipscore | 
|---|---|---|
| **Authentification** | 7.9 (76 reviews) ✓ Verified | 6.6 (66 reviews) | 
| **Review Forms** | 8.5 (79 reviews) ✓ Verified | 8.2 (66 reviews) | 
| **Personalization** | 8.1 (80 reviews) ✓ Verified | 7.5 (68 reviews) | 
| **Engagement** | 8.3 (77 reviews) ✓ Verified | 7.7 (66 reviews) | 
| **Community Q&A** | 7.4 (75 reviews) | Feature Not Available | 

#### Agentic AI - Review Management

| Feature | Feefo | Lipscore | 
|---|---|---|
| **Adaptive Learning** | 7.1 (40 reviews) | 4.0 (5 reviews) | 
| **Natural Language Interaction** | 7.2 (40 reviews) | 4.7 (5 reviews) | 

#### Moderation

| Feature | Feefo | Lipscore | 
|---|---|---|
| **Reviewer Validation** | 9.0 (78 reviews) ✓ Verified | 9.2 (67 reviews) | 
| **Response Types** | 8.6 (75 reviews) ✓ Verified | 9.2 (65 reviews) | 
| **Legal Agreements** | 8.3 (72 reviews) ✓ Verified | 8.8 (64 reviews) | 

#### Use Cases

| Feature | Feefo | Lipscore | 
|---|---|---|
| **E-commerce** | 8.3 (71 reviews) ✓ Verified | 9.1 (68 reviews) | 
| **Retail** | 8.3 (66 reviews) ✓ Verified | 8.0 (61 reviews) | 
| **Customer Service** | 8.5 (73 reviews) ✓ Verified | 8.6 (64 reviews) | 

#### Administration

| Feature | Feefo | Lipscore | 
|---|---|---|
| **Incentives** | 6.7 (66 reviews) ✓ Verified | Feature Not Available | 
| **Syndication** | 7.6 (66 reviews) | 8.0 (61 reviews) | 
| **Insights** | 8.1 (73 reviews) ✓ Verified | 8.5 (63 reviews) | 
| **Content** | 8.0 (68 reviews) ✓ Verified | 8.1 (62 reviews) | 
| **Sampling** | 7.2 (65 reviews) | Feature Not Available | 

#### Display Options

| Feature | Feefo | Lipscore | 
|---|---|---|
| **Badges** | 8.7 (68 reviews) ✓ Verified | 7.7 (63 reviews) | 
| **Widgets** | 8.8 (68 reviews) ✓ Verified | 8.4 (63 reviews) | 
| **Integration & APIs** | 8.6 (67 reviews) ✓ Verified | 8.8 (63 reviews) | 
| **Marketing** | 7.7 (64 reviews) ✓ Verified | Feature Not Available | 

#### Generative AI

| Feature | Feefo | Lipscore | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | 4.9 (20 reviews) | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | 7.1/10 | 56 |
| **Lipscore** | N/A | N/A |

#### Consumer Intelligence

| Feature | Feefo | Lipscore | 
|---|---|---|
| **Customer Feedback** | 9.3 (55 reviews) ✓ Verified | Not enough data | 
| **Competitive Intelligence** | 7.4 (47 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.4 (48 reviews) ✓ Verified | Not enough data | 

#### Reporting

| Feature | Feefo | Lipscore | 
|---|---|---|
| **Revenue Reporting** | 6.9 (44 reviews) | Not enough data | 
| **Corporate Reporting** | 7.6 (46 reviews) ✓ Verified | Not enough data | 
| **Dashboard** | 8.7 (53 reviews) ✓ Verified | Not enough data | 

#### Media Monitoring

| Feature | Feefo | Lipscore | 
|---|---|---|
| **Social Networks Monitoring** | 6.1 (43 reviews) | Not enough data | 
| **Social Media Management** | 6.3 (43 reviews) | Not enough data | 
| **Digital Media Monitoring** | 6.3 (44 reviews) | Not enough data | 

#### In-House Management

| Feature | Feefo | Lipscore | 
|---|---|---|
| **Employee Performance** | Feature Not Available | Not enough data | 
| **Team Workflow** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Feefo | Lipscore | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | Feefo | Lipscore | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (27 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (25 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (25 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (25 reviews) | Not enough data | 
| **Decision Making** | 6.9 (25 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Review Management Software](https://www.g2.com/categories/review-management-software)

**Unique to Feefo (2):** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Experience Management Software](https://www.g2.com/categories/experience-management)



---
## Reviewer Demographics

### By Company Size

| Segment | Feefo | Lipscore | 
|---|---|---|
| **Small-Business** | 53.5% | 79.3% | 
| **Mid-Market** | 35.4% | 17.1% | 
| **Enterprise** | 11.0% | 3.7% | 

### By Industry

#### Feefo

- **Retail:** 16.5%
- **Leisure, Travel & Tourism:** 15.7%
- **Financial Services:** 6.3%
- **Insurance:** 5.5%
- **Apparel & Fashion:** 4.7%
- **Automotive:** 3.1%
- **Consumer Goods:** 3.1%
- **Marketing and Advertising:** 3.1%
- **Food & Beverages:** 2.4%
- **Hospitality:** 2.4%
- **Other:** 37.0%

#### Lipscore

- **Retail:** 30.5%
- **Apparel & Fashion:** 11.0%
- **Consumer Goods:** 8.5%
- **Health, Wellness and Fitness:** 8.5%
- **Manufacturing:** 4.9%
- **Automotive:** 3.7%
- **Building Materials:** 2.4%
- **Consumer Electronics:** 2.4%
- **Telecommunications:** 2.4%
- **Cosmetics:** 2.4%
- **Other:** 23.2%

---
## Alternatives

### Alternatives to Feefo

- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (648 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Trustpilot](https://www.g2.com/products/trustpilot/reviews) — 3.4/5 stars (258 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4083 reviews)
- [PowerReviews](https://www.g2.com/products/powerreviews/reviews) — 4.4/5 stars (196 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.6/5 stars (376 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2465 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2108 reviews)
- [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) — 4.7/5 stars (235 reviews)

### Alternatives to Lipscore

- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1208 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (648 reviews)
- [Trustpilot](https://www.g2.com/products/trustpilot/reviews) — 3.4/5 stars (258 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2465 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Experience.com](https://www.g2.com/products/experience-com/reviews) — 4.8/5 stars (379 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.6/5 stars (376 reviews)
- [GoReminders](https://www.g2.com/products/goreminders/reviews) — 4.8/5 stars (301 reviews)

---
## Top Discussions

### Feefo

- Title: [What is Feefo used for?](https://www.g2.com/discussions/what-is-feefo-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "From sales-boosting insights to confidence-enhancing tools, Feefo helps you grow profits and build trust. We’re more than just a verified reviews platform...."

### Lipscore

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/feefo-vs-lipscore)