# Feefo, Google Trends vs Reviews.io Comparison

| | Feefo | Google Trends | Reviews.io | 
|---|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 130 | 266 | 642 | 
| **Largest Market Segment** | Small-Business (54.0% of reviews) | Small-Business (65.5% of reviews) | Small-Business (84.9% of reviews) | 
| **Entry Level Price** | Starting at £149.00 Per Month | No pricing available | $29.00 300 Review Invites Per Month | 

---
## Top Pros & Cons

### Feefo

Pros:
- Customer Support (59 reviews)
- Ease of Use (49 reviews)

Cons:
- Missing Features (9 reviews)
- Poor Reporting (9 reviews)

### Google Trends

Pros:
- Topic Discovery (14 reviews)
- User-Friendly (11 reviews)

Cons:
- Data Inaccuracy (9 reviews)
- Data Limitations (9 reviews)

### Reviews.io

Pros:
- Customer Support (82 reviews)
- Helpful (47 reviews)

Cons:
- Expensive (9 reviews)
- Difficult Setup (6 reviews)

---
## Ratings Comparison
| Rating | Feefo | Google Trends | Reviews.io | 
|---|---|---|---|
  | **Meets Requirements** | 8.9 (123 reviews) | 8.8 (219 reviews) | 9.2 (533 reviews) | 
  | **Ease of Use** | 8.7 (123 reviews) | 9.4 (220 reviews) | 8.9 (539 reviews) | 
  | **Ease of Setup** | 8.7 (92 reviews) | 9.5 (83 reviews) | 8.6 (407 reviews) | 
  | **Ease of Admin** | 8.5 (62 reviews) | 9.3 (41 reviews) | 9.0 (315 reviews) | 
  | **Quality of Support** | 9.5 (122 reviews) | 8.3 (163 reviews) | 9.6 (537 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (65 reviews) | 9.4 (36 reviews) | 9.4 (315 reviews) | 
  | **Product Direction (% positive)** | 9.3 (118 reviews) | 8.8 (211 reviews) | 9.3 (484 reviews) | 

---
## Pricing

### Feefo

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at £149.00 Per Month

Description: Feefo Essentials is an all-around solution to collecting feedback and gaining insights. 

Key Features:
- Verified Product and Service Reviews – Collect honest reviews from people who purchase from or used your brand with our industry leading review collection forms 
- Customer Success Team – Get support from our team of experts and make the most of your feedback 
- Review Response – Show how much feedback means to you by responding to each review 

[Browse all 3 editions](https://www.g2.com/products/feefo/pricing)

#### Free Trial

No

### Google Trends

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Reviews.io

#### Entry-Level Pricing

Plan: Essentials 

Price: $29.00 300 Review Invites Per Month

Description: Build trust & drive conversions, it's easier than ever to get started.

Key Features:
- Product & Company Reviews 
- Photo & Video Reviews 
- Automated Review Collection 

[Browse all 4 editions](https://www.g2.com/products/reviews-io/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | 7.6/10 | 36 |
| **Google Trends** | N/A | N/A |
| **Reviews.io** | N/A | N/A |

#### Analytics

| Feature | Feefo | Google Trends | Reviews.io | 
|---|---|---|---|
| **Net Promoter Score (NPS)** | 8.7 (34 reviews) | Not enough data | Not enough data | 
| **Customer Satisfaction (CSAT) Score** | 8.5 (30 reviews) | Not enough data | Not enough data | 
| **Customer Effort Score (CES)** | 8.0 (28 reviews) | Not enough data | Not enough data | 
| **Gamification** | 7.0 (28 reviews) | Not enough data | Not enough data | 

#### Customization

| Feature | Feefo | Google Trends | Reviews.io | 
|---|---|---|---|
| **Stakeholder Management** | 7.9 (29 reviews) | Not enough data | Not enough data | 
| **Multilanguage Support** | 7.4 (28 reviews) | Not enough data | Not enough data | 
| **Multiple Branding Support** | 7.5 (27 reviews) | Not enough data | Not enough data | 
| **Vertical-specific Solutions** | 7.1 (25 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Feefo | Google Trends | Reviews.io | 
|---|---|---|---|
| **AI Text Generation** | 7.8 (22 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Feefo | Google Trends | Reviews.io | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.1 (16 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.1 (16 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.1 (16 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.1 (17 reviews) | Not enough data | Not enough data | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | 8.0/10 | 84 |
| **Google Trends** | N/A | N/A |
| **Reviews.io** | 8.5/10 | 248 |

#### Collection

| Feature | Feefo | Google Trends | Reviews.io | 
|---|---|---|---|
| **Authentification** | 7.9 (76 reviews) ✓ Verified | Not enough data | 8.3 (126 reviews) | 
| **Review Forms** | 8.5 (79 reviews) ✓ Verified | Not enough data | 8.8 (225 reviews) ✓ Verified | 
| **Personalization** | 8.1 (80 reviews) ✓ Verified | Not enough data | 8.6 (221 reviews) ✓ Verified | 
| **Engagement** | 8.3 (77 reviews) ✓ Verified | Not enough data | 8.6 (212 reviews) ✓ Verified | 
| **Community Q&A** | 7.4 (75 reviews) | Not enough data | 8.2 (188 reviews) ✓ Verified | 

#### Agentic AI - Review Management

| Feature | Feefo | Google Trends | Reviews.io | 
|---|---|---|---|
| **Adaptive Learning** | 7.1 (40 reviews) | Not enough data | 7.6 (14 reviews) | 
| **Natural Language Interaction** | 7.2 (40 reviews) | Not enough data | 8.0 (14 reviews) | 

#### Moderation

| Feature | Feefo | Google Trends | Reviews.io | 
|---|---|---|---|
| **Reviewer Validation** | 9.0 (78 reviews) ✓ Verified | Not enough data | 8.9 (212 reviews) ✓ Verified | 
| **Response Types** | 8.6 (75 reviews) ✓ Verified | Not enough data | 8.8 (205 reviews) ✓ Verified | 
| **Legal Agreements** | 8.3 (72 reviews) ✓ Verified | Not enough data | 8.3 (177 reviews) ✓ Verified | 

#### Use Cases

| Feature | Feefo | Google Trends | Reviews.io | 
|---|---|---|---|
| **E-commerce** | 8.3 (71 reviews) ✓ Verified | Not enough data | 9.0 (198 reviews) ✓ Verified | 
| **Retail** | 8.3 (66 reviews) ✓ Verified | Not enough data | 8.6 (176 reviews) ✓ Verified | 
| **Customer Service** | 8.5 (73 reviews) ✓ Verified | Not enough data | 9.0 (205 reviews) ✓ Verified | 

#### Administration

| Feature | Feefo | Google Trends | Reviews.io | 
|---|---|---|---|
| **Incentives** | 6.7 (66 reviews) ✓ Verified | Not enough data | 7.6 (164 reviews) ✓ Verified | 
| **Syndication** | 7.6 (66 reviews) | Not enough data | 8.0 (102 reviews) | 
| **Insights** | 8.0 (72 reviews) ✓ Verified | Not enough data | 8.4 (173 reviews) ✓ Verified | 
| **Content** | 8.0 (68 reviews) ✓ Verified | Not enough data | 8.7 (177 reviews) ✓ Verified | 
| **Sampling** | 7.2 (65 reviews) | Not enough data | Feature Not Available | 

#### Display Options

| Feature | Feefo | Google Trends | Reviews.io | 
|---|---|---|---|
| **Badges** | 8.7 (68 reviews) ✓ Verified | Not enough data | 8.5 (172 reviews) ✓ Verified | 
| **Widgets** | 8.8 (68 reviews) ✓ Verified | Not enough data | 8.9 (198 reviews) ✓ Verified | 
| **Integration & APIs** | 8.6 (67 reviews) ✓ Verified | Not enough data | 8.8 (193 reviews) ✓ Verified | 
| **Marketing** | 7.7 (64 reviews) ✓ Verified | Not enough data | 8.5 (174 reviews) ✓ Verified | 

#### Generative AI

| Feature | Feefo | Google Trends | Reviews.io | 
|---|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 8.0 (102 reviews) | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Feefo** | 7.1/10 | 56 |
| **Google Trends** | N/A | N/A |
| **Reviews.io** | 8.3/10 | 263 |

#### Consumer Intelligence

| Feature | Feefo | Google Trends | Reviews.io | 
|---|---|---|---|
| **Customer Feedback** | 9.3 (55 reviews) ✓ Verified | Not enough data | 9.4 (221 reviews) ✓ Verified | 
| **Competitive Intelligence** | 7.4 (47 reviews) | Not enough data | 8.8 (170 reviews) ✓ Verified | 
| **Sentiment Analysis** | 8.4 (48 reviews) ✓ Verified | Not enough data | 8.8 (179 reviews) ✓ Verified | 

#### Reporting

| Feature | Feefo | Google Trends | Reviews.io | 
|---|---|---|---|
| **Revenue Reporting** | 6.9 (44 reviews) | Not enough data | 7.9 (151 reviews) | 
| **Corporate Reporting** | 7.6 (46 reviews) ✓ Verified | Not enough data | 8.2 (159 reviews) ✓ Verified | 
| **Dashboard** | 8.7 (53 reviews) ✓ Verified | Not enough data | 9.1 (205 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | Feefo | Google Trends | Reviews.io | 
|---|---|---|---|
| **Social Networks Monitoring** | 6.1 (43 reviews) | Not enough data | 7.9 (151 reviews) ✓ Verified | 
| **Social Media Management** | 6.3 (43 reviews) | Not enough data | 8.0 (149 reviews) ✓ Verified | 
| **Digital Media Monitoring** | 6.3 (44 reviews) | Not enough data | 8.1 (152 reviews) ✓ Verified | 

#### In-House Management

| Feature | Feefo | Google Trends | Reviews.io | 
|---|---|---|---|
| **Employee Performance** | Feature Not Available | Not enough data | Feature Not Available | 
| **Team Workflow** | Feature Not Available | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Feefo | Google Trends | Reviews.io | 
|---|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 7.9 (76 reviews) | 

#### Agentic AI - Online Reputation Management

| Feature | Feefo | Google Trends | Reviews.io | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.3 (27 reviews) | Not enough data | 7.8 (26 reviews) | 
| **Multi-step Planning** | 6.1 (26 reviews) | Not enough data | 8.3 (25 reviews) | 
| **Cross-system Integration** | 6.6 (25 reviews) | Not enough data | 8.5 (33 reviews) | 
| **Adaptive Learning** | 6.5 (25 reviews) | Not enough data | 8.2 (25 reviews) | 
| **Proactive Assistance** | 7.1 (25 reviews) | Not enough data | 8.3 (25 reviews) | 
| **Decision Making** | 6.9 (25 reviews) | Not enough data | 8.3 (25 reviews) | 

---
## Categories

**Unique to Feefo (3):** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Review Management Software](https://www.g2.com/categories/review-management-software), [Experience Management Software](https://www.g2.com/categories/experience-management)

**Unique to Google Trends (1):** [Other Marketing Software](https://www.g2.com/categories/other-marketing)

**Unique to Reviews.io (2):** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Review Management Software](https://www.g2.com/categories/review-management-software)


---
## Reviewer Demographics

### By Company Size

| Segment | Feefo | Google Trends | Reviews.io | 
|---|---|---|---|
| **Small-Business** | 54.0% | 65.5% | 84.9% | 
| **Mid-Market** | 34.9% | 26.8% | 14.3% | 
| **Enterprise** | 11.1% | 7.7% | 0.8% | 

### By Industry

#### Feefo

- **Retail:** 16.7%
- **Leisure, Travel & Tourism:** 15.1%
- **Financial Services:** 6.3%
- **Insurance:** 5.6%
- **Apparel & Fashion:** 4.8%
- **Automotive:** 3.2%
- **Consumer Goods:** 3.2%
- **Marketing and Advertising:** 3.2%
- **Food & Beverages:** 2.4%
- **Hospitality:** 2.4%
- **Other:** 37.3%

#### Google Trends

- **Marketing and Advertising:** 23.8%
- **Information Technology and Services:** 10.3%
- **Computer Software:** 8.0%
- **Retail:** 4.2%
- **Events Services:** 3.4%
- **Health, Wellness and Fitness:** 3.1%
- **Market Research:** 3.1%
- **Financial Services:** 3.1%
- **Internet:** 2.7%
- **Online Media:** 2.3%
- **Other:** 36.0%

#### Reviews.io

- **Retail:** 25.8%
- **Apparel & Fashion:** 8.4%
- **Consumer Goods:** 5.7%
- **Health, Wellness and Fitness:** 5.6%
- **Marketing and Advertising:** 3.8%
- **Food & Beverages:** 3.0%
- **Cosmetics:** 2.9%
- **Automotive:** 2.5%
- **Information Technology and Services:** 2.2%
- **Sporting Goods:** 2.1%
- **Other:** 37.9%

---
## Alternatives

### Alternatives to Feefo

- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Trustpilot](https://www.g2.com/products/trustpilot/reviews) — 3.4/5 stars (257 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4060 reviews)
- [PowerReviews](https://www.g2.com/products/powerreviews/reviews) — 4.4/5 stars (196 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.6/5 stars (361 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2096 reviews)
- [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) — 4.7/5 stars (235 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1121 reviews)

### Alternatives to Google Trends

- [Thinkific](https://www.g2.com/products/thinkific/reviews) — 4.5/5 stars (400 reviews)
- [Retention.com](https://www.g2.com/products/retention-com/reviews) — 4.5/5 stars (123 reviews)
- [Botdog](https://www.g2.com/products/botdog/reviews) — 4.9/5 stars (62 reviews)
- [Leadsie](https://www.g2.com/products/leadsie/reviews) — 4.9/5 stars (58 reviews)
- [E-goi](https://www.g2.com/products/e-goi/reviews) — 4.6/5 stars (56 reviews)
- [Prelaunch.com](https://www.g2.com/products/prelaunch-com/reviews) — 4.7/5 stars (51 reviews)
- [Syllaby](https://www.g2.com/products/syllaby/reviews) — 4.8/5 stars (47 reviews)
- [Belong NFT Memberships and Tickets](https://www.g2.com/products/belong-nft-memberships-and-tickets/reviews) — 4.5/5 stars (42 reviews)
- [redirect.pizza](https://www.g2.com/products/redirect-pizza/reviews) — 4.9/5 stars (41 reviews)
- [Viral Loops](https://www.g2.com/products/viral-loops/reviews) — 4.0/5 stars (41 reviews)

### Alternatives to Reviews.io

- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Trustpilot](https://www.g2.com/products/trustpilot/reviews) — 3.4/5 stars (257 reviews)
- [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) — 4.7/5 stars (235 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.6/5 stars (361 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4060 reviews)
- [PowerReviews](https://www.g2.com/products/powerreviews/reviews) — 4.4/5 stars (196 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2096 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)
- [Loox](https://www.g2.com/products/loox/reviews) — 4.9/5 stars (30 reviews)

---
## Top Discussions

### Feefo

- Title: [What is Feefo used for?](https://www.g2.com/discussions/what-is-feefo-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "From sales-boosting insights to confidence-enhancing tools, Feefo helps you grow profits and build trust. We’re more than just a verified reviews platform...."

### Google Trends

- Title: [What is Google Trends used for?](https://www.g2.com/discussions/what-is-google-trends-used-for) — 2 comments
  > **Top comment:** "To get the insights and latest trends in searches and interestes among the majority"
- Title: [What does Google Trends do?](https://www.g2.com/discussions/what-does-google-trends-do) — 2 comments
  > **Top comment:** "It helps to identify trends in the market, u can see the location, topic, and search queries. 

Plus it is a free tool really helpful for beginners who are..."
- Title: [What are the most popular search terms on Google?](https://www.g2.com/discussions/what-are-the-most-popular-search-terms-on-google) — 1 comment
  > **Top comment:** "job"
- Title: [How do I find Google Trends?](https://www.g2.com/discussions/how-do-i-find-google-trends) — 1 comment
  > **Top comment:** "Enter the keyword in the search bar of Google Trends, after that it shows us the trend keywords related to that keyword. In addition, we filter trending..."
- Title: [What is the use of Google Trends?](https://www.g2.com/discussions/what-is-the-use-of-google-trends) — 1 comment
  > **Top comment:** "Seeing what people are searching for over time. This can help offer insight for SEO, content marketing, developing content ideas, and monitoring cultural..."

### Reviews.io

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/feefo-vs-google-trends-vs-reviews-io)