Compare Fathom Analytics and Supermetrics 
Featured Products
At a Glance
Market Segments
Small-Business (73.3% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
$15.00 Per Month
Starting at €29.00 1 user Per Month
Fathom Analytics
Star Rating
(17)4.6 out of 5
Market Segments
Small-Business (73.3% of reviews)
Pros & Cons
Entry-Level Pricing
$15.00 Per Month
Browse all 3 pricing plansSupermetrics
Star Rating
(819)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Supermetrics excels in its integration with Google Sheets, making it a favorite for users who need to manage multiple KPIs efficiently. One user mentioned, "I love that Supermetrics just works well, especially with Google Sheets," highlighting its time-saving capabilities.
- Users say Fathom Analytics stands out for its commitment to user privacy and performance. Reviewers appreciate its lightweight script that enhances website speed without compromising data tracking, with one user stating, "It is incredibly fast, easy to use, and highly respectful of user privacy."
- According to verified reviews, Supermetrics has a more extensive user base, reflected in its higher total number of reviews. This suggests a broader range of experiences, with users noting its straightforward UI and ease of setup, which allows them to focus on adding value to their work.
- Reviewers mention that Fathom Analytics offers a more user-friendly experience, particularly in terms of setup and ongoing usability. Users have praised its intuitive design, saying, "You can easily see the data to create reports and take action," which contributes to a seamless daily workflow.
- Users highlight that while Supermetrics has a solid support system, Fathom Analytics outshines it in customer support quality. Reviewers have noted Fathom's responsiveness and helpfulness, with one user emphasizing the importance of being able to pass on privacy values to their users.
- G2 reviewers indicate that Supermetrics has a higher overall satisfaction score, but Fathom Analytics scores better in specific areas like engagement and performance reliability. Users appreciate how Fathom delivers data without the bloat, making it easier to visualize and act on insights.
Pricing
Entry-Level Pricing
Fathom Analytics
Up to 100,000 monthly pageviews
$15.00
Per Month
- 7-day free trial
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Fathom Analytics
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
9.3
10
8.5
620
Ease of Use
9.7
10
8.2
628
Ease of Setup
9.3
5
8.2
415
Ease of Admin
Not enough data
8.0
380
Quality of Support
9.7
10
7.8
562
Has the product been a good partner in doing business?
Not enough data
8.2
375
Product Direction (% positive)
10.0
11
7.9
579
Features by Category
Metrics
9.7
5
8.6
311
10.0
5
8.3
292
9.3
5
8.1
262
8.7
5
8.4
291
9.3
5
8.0
280
Not enough data
7.9
250
Feature Not Available
8.0
250
Not enough data
8.6
322
Feature Not Available
7.8
269
Reporting
9.7
5
8.2
311
Feature Not Available
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
8.7
5
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Feature Not Available
8.2
271
Feature Not Available
7.9
241
Feature Not Available
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Feature Not Available
7.2
207
Feature Not Available
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Feature Not Available
7.5
213
10.0
5
8.1
314
Feature Not Available
8.0
295
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
358
|
Verified
Not enough data
7.8
282
|
Verified
Not enough data
7.9
300
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
349
|
Verified
Not enough data
8.9
384
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
327
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.7
14
Not enough data
6.9
16
Not enough data
6.3
12
Categories
Categories
Shared Categories
Fathom Analytics and Supermetrics are categorized as Digital Analytics
Unique Categories
Fathom Analytics has no unique categories
Reviews
Reviewers' Company Size
Fathom Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.0%
Computer Software
20.0%
Writing and Editing
6.7%
Program Development
6.7%
Music
6.7%
Other
40.0%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Discussions
Fathom Analytics has no discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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