Introducing G2.ai, the future of software buying.Try now
Compare Fathom Analytics and Supermetrics 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Adcredo
Visit Website
At a Glance
Market Segments
Small-Business (73.3% of reviews)
Small-Business (55.8% of reviews)
Entry-Level Pricing
$15.00 Per Month
Starting at €29.00 1 user Per Month
Fathom Analytics
Star Rating
(17)4.6 out of 5
Market Segments
Small-Business (73.3% of reviews)
Pros & Cons
Entry-Level Pricing
$15.00 Per Month
Browse all 3 pricing plansSupermetrics
Star Rating
(811)4.4 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Supermetrics excels in data extraction capabilities, with a score of 8.7, allowing for seamless integration with various data sources, while Fathom Analytics, although strong in user privacy, does not offer the same level of extraction flexibility.
- Reviewers mention that Fathom Analytics shines in ease of use, scoring 9.6, making it particularly appealing for small businesses looking for straightforward analytics without a steep learning curve, whereas Supermetrics, with a score of 8.2, may require more time to master.
- G2 users highlight that Supermetrics provides robust custom reporting features, scoring 8.7, which allows users to tailor dashboards to their specific needs, while Fathom Analytics lacks the same depth in customization, which may limit advanced users.
- Users on G2 note that Fathom Analytics offers superior quality of support, with a score of 9.6, often praised for its responsive customer service, compared to Supermetrics' score of 7.8, where users have reported slower response times.
- Reviewers say that Supermetrics has a strong focus on marketing operations, particularly in ROI tracking (8.2) and campaign tracking (8.6), making it a preferred choice for marketers, while Fathom Analytics is more focused on privacy and simplicity, which may not meet the needs of data-driven marketers.
- Users report that Fathom Analytics provides excellent real-time reporting capabilities, scoring 8.1, which is crucial for businesses needing immediate insights, whereas Supermetrics, while strong in other areas, does not emphasize real-time data as much.
Pricing
Entry-Level Pricing
Fathom Analytics
Up to 100,000 monthly pageviews
$15.00
Per Month
- 7-day free trial
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Fathom Analytics
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
9.3
10
8.5
616
Ease of Use
9.7
10
8.2
624
Ease of Setup
9.3
5
8.2
411
Ease of Admin
Not enough data
8.0
375
Quality of Support
9.7
10
7.8
558
Has the product been a good partner in doing business?
Not enough data
8.2
370
Product Direction (% positive)
10.0
11
7.9
575
Features by Category
Metrics
9.7
5
8.6
310
10.0
5
8.3
291
9.3
5
8.1
262
8.7
5
8.4
291
9.3
5
8.0
280
Not enough data
7.9
250
Feature Not Available
8.0
250
Not enough data
8.6
322
Feature Not Available
7.8
268
Reporting
9.7
5
8.2
310
Feature Not Available
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
8.7
5
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Feature Not Available
8.2
271
Feature Not Available
7.9
241
Feature Not Available
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Feature Not Available
7.2
207
Feature Not Available
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.3
10
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Feature Not Available
7.5
213
10.0
5
8.1
313
Feature Not Available
8.0
295
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
355
|
Verified
Not enough data
7.8
281
|
Verified
Not enough data
7.9
298
|
Verified
Not enough data
8.0
160
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
348
|
Verified
Not enough data
8.9
379
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
324
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.5
12
Not enough data
7.0
14
Not enough data
6.3
12
Categories
Categories
Shared Categories
Fathom Analytics and Supermetrics are categorized as Digital Analytics
Unique Categories
Fathom Analytics has no unique categories
Reviews
Reviewers' Company Size
Fathom Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.0%
Computer Software
20.0%
Writing and Editing
6.7%
Program Development
6.7%
Music
6.7%
Other
40.0%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.3%
Online Media
1.9%
Other
34.0%
Discussions
Fathom Analytics has no discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
