Introducing G2.ai, the future of software buying.Try now
Compare Fathom Analytics and Mixpanel 
At a Glance
Market Segments
Small-Business (73.3% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
$15.00 Per Month
Free Per Year
Fathom Analytics
Star Rating
(17)4.6 out of 5
Market Segments
Small-Business (73.3% of reviews)
Pros & Cons
Entry-Level Pricing
$15.00 Per Month
Browse all 3 pricing plansMixpanel
Star Rating
(1,257)4.6 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mixpanel excels in its Custom Event Tracking feature, with a score of 9.1, allowing for detailed tracking of user interactions. In contrast, Fathom Analytics, while strong in Engagement metrics, does not offer the same level of customization, which some users find limiting.
- Reviewers mention that Fathom Analytics shines in Ease of Use with a score of 9.6, making it particularly appealing for small businesses that may not have extensive technical resources. Mixpanel, while powerful, has a slightly lower score of 8.5, indicating a steeper learning curve for new users.
- G2 users highlight the superior Quality of Support from Fathom Analytics, scoring 9.6, which is crucial for businesses needing quick assistance. Mixpanel's support, rated at 8.4, is still good but may not meet the urgent needs of all users.
- Users on G2 report that Mixpanel's Real-Time Reporting feature, with a score of 8.8, provides immediate insights that are vital for data-driven decision-making. Fathom Analytics, while offering solid reporting, does not match this immediacy, which some users find essential.
- Reviewers say that Mixpanel's Account-Level Analytics feature, rated at 8.7, allows for comprehensive insights across multiple user accounts, which is beneficial for larger organizations. Fathom Analytics, however, focuses more on simplicity and may not provide the depth needed for complex analytics.
- Users report that Fathom Analytics offers a competitive Entry Level Price starting at $14.00, making it accessible for small businesses. In contrast, Mixpanel's free tier is appealing, but users mention that it may lack some advanced features that are available in Fathom's paid plans.
Pricing
Entry-Level Pricing
Fathom Analytics
Up to 100,000 monthly pageviews
$15.00
Per Month
- 7-day free trial
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Fathom Analytics
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
9.3
10
8.8
957
Ease of Use
9.7
10
8.5
966
Ease of Setup
9.3
5
8.1
428
Ease of Admin
Not enough data
8.6
366
Quality of Support
9.7
10
8.4
740
Has the product been a good partner in doing business?
Not enough data
8.8
334
Product Direction (% positive)
10.0
11
8.6
876
Features by Category
Metrics
9.7
5
8.8
266
10.0
5
8.8
336
9.3
5
8.2
293
8.7
5
8.9
350
9.3
5
8.9
346
Not enough data
8.5
313
Feature Not Available
8.4
287
Not enough data
8.8
316
Feature Not Available
8.9
338
Reporting
9.7
5
8.7
308
Feature Not Available
8.6
292
Not enough data
8.4
213
Not enough data
8.7
329
8.7
5
8.3
239
Not enough data
8.2
244
Not enough data
8.6
332
Other
Feature Not Available
8.7
327
Feature Not Available
8.2
181
Feature Not Available
8.0
173
Not enough data
8.3
233
Not enough data
8.1
180
Feature Not Available
7.9
175
Feature Not Available
8.0
186
Agentic AI - Digital Analytics
Not enough data
7.3
19
Not enough data
7.4
19
Not enough data
7.5
18
Not enough data
7.7
19
Administration
Not enough data
8.5
277
Feature Not Available
8.3
245
10.0
5
8.7
340
Feature Not Available
8.8
285
User Identification
Not enough data
8.3
256
Not enough data
8.8
276
Not enough data
8.4
264
Tracking & Reporting
Not enough data
9.2
300
Not enough data
8.8
289
Not enough data
8.3
244
Not enough data
8.9
303
Not enough data
8.5
249
Not enough data
8.9
291
Metrics
Not enough data
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Product Analytics
Not enough data
8.6
413
Not enough data
8.9
500
Not enough data
8.6
452
Not enough data
8.8
484
Not enough data
7.5
334
Not enough data
8.3
370
Not enough data
7.6
306
Not enough data
7.8
359
Agentic AI - Product Analytics
Not enough data
5.4
76
Not enough data
6.4
76
Not enough data
5.9
74
Not enough data
5.9
74
Analytics
Not enough data
9.2
108
Not enough data
8.9
110
Not enough data
9.0
99
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
83
Not enough data
8.3
84
Not enough data
8.6
87
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Categories
Categories
Shared Categories
Fathom Analytics and Mixpanel are categorized as Digital Analytics
Unique Categories
Fathom Analytics has no unique categories
Reviews
Reviewers' Company Size
Fathom Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.0%
Computer Software
20.0%
Writing and Editing
6.7%
Program Development
6.7%
Music
6.7%
Other
40.0%
Computer Software
24.9%
Information Technology and Services
11.6%
Financial Services
9.5%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.1%
Discussions
Fathom Analytics has no discussions with answers
Is mixpanel free?
4 Comments
MS
NoRead more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
