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Compare Fathom Analytics and Matomo (Formerly Piwik) 
At a Glance
Market Segments
Small-Business (73.3% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
$15.00 Per Month
FREE download
Fathom Analytics
Star Rating
(17)4.6 out of 5
Market Segments
Small-Business (73.3% of reviews)
Pros & Cons
Entry-Level Pricing
$15.00 Per Month
Browse all 3 pricing plansMatomo (Formerly Piwik)
Star Rating
(92)4.2 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansFathom Analytics vs Matomo (Formerly Piwik)
- Reviewers felt that Fathom Analytics meets the needs of their business better than Matomo (Formerly Piwik).
- When comparing quality of ongoing product support, reviewers felt that Fathom Analytics is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Fathom Analytics over Matomo (Formerly Piwik).
Pricing
Entry-Level Pricing
Fathom Analytics
Up to 100,000 monthly pageviews
$15.00
Per Month
- 7-day free trial
Matomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Free Trial
Fathom Analytics
Free Trial is available
Matomo (Formerly Piwik)
Free Trial is available
Ratings
Meets Requirements
9.3
10
8.5
76
Ease of Use
9.7
10
8.0
78
Ease of Setup
9.3
5
7.6
49
Ease of Admin
Not enough data
7.9
47
Quality of Support
9.7
10
7.7
48
Has the product been a good partner in doing business?
Not enough data
8.4
30
Product Direction (% positive)
10.0
11
8.2
76
Features by Category
Metrics
9.7
5
8.5
61
10.0
5
8.4
56
9.3
5
8.7
57
8.7
5
8.5
60
9.3
5
8.2
55
Not enough data
8.1
49
Feature Not Available
8.1
51
Not enough data
7.9
46
Feature Not Available
7.4
37
Reporting
9.7
5
8.3
57
Feature Not Available
8.1
40
Not enough data
8.2
42
Not enough data
7.8
48
8.7
5
8.1
37
Not enough data
8.0
42
Not enough data
8.3
54
Other
Feature Not Available
8.4
55
Feature Not Available
8.5
52
Feature Not Available
7.8
41
Not enough data
8.2
44
Not enough data
7.9
30
Feature Not Available
7.4
22
Feature Not Available
8.3
40
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
38
Feature Not Available
7.8
34
10.0
5
8.5
49
Feature Not Available
8.9
54
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.2
13
Not enough data
9.3
20
Not enough data
8.7
15
Metrics
Not enough data
9.1
18
Not enough data
8.9
20
Not enough data
9.2
19
Not enough data
9.0
19
Not enough data
9.0
17
Not enough data
8.6
14
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Fathom Analytics and Matomo (Formerly Piwik) are categorized as Digital Analytics
Unique Categories
Fathom Analytics has no unique categories
Matomo (Formerly Piwik) is categorized as Content Analytics
Reviews
Reviewers' Company Size
Fathom Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.0%
Computer Software
20.0%
Writing and Editing
6.7%
Program Development
6.7%
Music
6.7%
Other
40.0%
Marketing and Advertising
15.1%
Computer Software
10.5%
Internet
9.3%
Information Technology and Services
9.3%
Retail
4.7%
Other
51.2%
Discussions
Fathom Analytics has no discussions with answers
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
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