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Compare Fathom Analytics and Matomo (Formerly Piwik) 
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At a Glance
Market Segments
Small-Business (73.3% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
$15.00 Per Month
FREE download
Fathom Analytics
Star Rating
(17)4.6 out of 5
Market Segments
Small-Business (73.3% of reviews)
Pros & Cons
Entry-Level Pricing
$15.00 Per Month
Browse all 3 pricing plansMatomo (Formerly Piwik)
Star Rating
(91)4.2 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Matomo offers a free download option, making it accessible for small businesses looking to start with analytics without upfront costs, while Fathom Analytics has a starting price of $14.00, which some users feel is a barrier for entry.
- Reviewers mention that Fathom Analytics excels in ease of use, with a score of 9.6, compared to Matomo's 8.0, indicating that users find Fathom's interface more intuitive and user-friendly.
- G2 users highlight that Matomo provides robust custom event tracking features, scoring 8.2, which allows for detailed user behavior analysis, whereas Fathom Analytics, while strong in engagement metrics, does not offer the same level of customization.
- Users on G2 report that Fathom Analytics shines in real-time reporting with a score of 9.0, making it easier for businesses to make immediate decisions based on current data, while Matomo's real-time reporting is perceived as less responsive.
- Reviewers say that Matomo's comprehensive reporting capabilities, including retroactive reporting and custom reports, are highly valued, scoring 8.3, while Fathom Analytics, although effective, lacks some of the depth in reporting features that Matomo offers.
- Users mention that Fathom Analytics has a strong focus on privacy and simplicity, which resonates well with users concerned about data protection, while Matomo, although also privacy-focused, can be seen as more complex due to its extensive feature set.
Pricing
Entry-Level Pricing
Fathom Analytics
Up to 100,000 monthly pageviews
$15.00
Per Month
- 7-day free trial
Matomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Free Trial
Fathom Analytics
Free Trial is available
Matomo (Formerly Piwik)
Free Trial is available
Ratings
Meets Requirements
9.3
10
8.5
76
Ease of Use
9.7
10
8.0
78
Ease of Setup
9.3
5
7.6
49
Ease of Admin
Not enough data
7.9
47
Quality of Support
9.7
10
7.7
48
Has the product been a good partner in doing business?
Not enough data
8.4
30
Product Direction (% positive)
10.0
11
8.2
76
Features by Category
Metrics
9.7
5
8.5
61
10.0
5
8.4
56
9.3
5
8.7
57
8.7
5
8.5
60
9.3
5
8.2
55
Not enough data
8.1
49
Feature Not Available
8.1
51
Not enough data
7.9
46
Feature Not Available
7.4
37
Reporting
9.7
5
8.3
57
Feature Not Available
8.1
40
Not enough data
8.2
42
Not enough data
7.8
48
8.7
5
8.1
37
Not enough data
8.0
42
Not enough data
8.3
54
Other
Feature Not Available
8.4
55
Feature Not Available
8.5
52
Feature Not Available
7.8
41
Not enough data
8.2
44
Not enough data
7.9
30
Feature Not Available
7.4
22
Feature Not Available
8.3
40
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
38
Feature Not Available
7.8
34
10.0
5
8.5
49
Feature Not Available
8.9
54
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.2
13
Not enough data
9.3
20
Not enough data
8.7
15
Metrics
Not enough data
9.1
18
Not enough data
8.9
20
Not enough data
9.2
19
Not enough data
9.0
19
Not enough data
9.0
17
Not enough data
8.6
14
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Fathom Analytics and Matomo (Formerly Piwik) are categorized as Digital Analytics
Unique Categories
Fathom Analytics has no unique categories
Matomo (Formerly Piwik) is categorized as Content Analytics
Reviews
Reviewers' Company Size
Fathom Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.0%
Computer Software
20.0%
Writing and Editing
6.7%
Program Development
6.7%
Music
6.7%
Other
40.0%
Marketing and Advertising
15.1%
Computer Software
10.5%
Internet
9.3%
Information Technology and Services
9.3%
Retail
4.7%
Other
51.2%
Discussions
Fathom Analytics has no discussions with answers
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
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