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# Fathom Analytics vs Matomo (Formerly Piwik) Comparison - What are their main differences?

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Fathom AnalyticsMatomo (formerly Piwik)[+ Add Product](#)

Reviews

**Fathom Analytics** [

4.7/5(21)

](https://www.g2.com/products/fathom-analytics/reviews#reviews)

**Matomo (Formerly Piwik)**[

4.2/5(96)

](https://www.g2.com/products/matomo-formerly-piwik/reviews#reviews)

Pricing

**Fathom Analytics**
Free Trial

**$15.00** Per Month · Up to 100,000 monthly pageviews

**Matomo (Formerly Piwik)**
Free Trial

**FREE download** · On-Premise (Self-Hosted)

**Pricing Insights**
from reviews

Time to Implement

**Fathom Analytics**
Not enough reviews yet

**Matomo (Formerly Piwik)**
1 month

Based on 19 responses

Return on Investment

**Fathom Analytics**
Not enough reviews yet

**Matomo (Formerly Piwik)**
6 months

Based on 9 responses

Perceived Cost

**Fathom Analytics**
Not enough reviews yet

**Matomo (Formerly Piwik)**
$$$$$

Average Discount

**Fathom Analytics**
Not enough reviews yet

**Matomo (Formerly Piwik)**
5%

 ![Fathom Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/a4e4bea17d3c16d3bf4fe44322491365/fathom-analytics.svg "Fathom Analytics")

 ![Matomo (Formerly Piwik)](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo-formerly-piwik.jpg "Matomo (Formerly Piwik)")

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Pros & Cons

**Fathom Analytics**
[
Ease of Use (2)
](https://www.g2.com/products/fathom-analytics/reviews?filters%5Bsentiment_snippet%5D=1365769&qs=pros-and-cons#reviews)[
Insights (2)
](https://www.g2.com/products/fathom-analytics/reviews?filters%5Bsentiment_snippet%5D=1365716&qs=pros-and-cons#reviews)[
Inadequate Analytics (1)
](https://www.g2.com/products/fathom-analytics/reviews?filters%5Bsentiment_snippet%5D=2376247&qs=pros-and-cons#reviews)[
Limited Customization (1)
](https://www.g2.com/products/fathom-analytics/reviews?filters%5Bsentiment_snippet%5D=2376236&qs=pros-and-cons#reviews)

**Matomo (Formerly Piwik)**
[
Customization (1)
](https://www.g2.com/products/matomo-formerly-piwik/reviews?filters%5Bsentiment_snippet%5D=2431863&qs=pros-and-cons#reviews)[
Data Collection (1)
](https://www.g2.com/products/matomo-formerly-piwik/reviews?filters%5Bsentiment_snippet%5D=2431853&qs=pros-and-cons#reviews)

Integrations

**Fathom Analytics**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_84fd5bd582809f20ff5682d2746ffa82/shopify.png "Product Avatar Image")

Shopify

](https://www.g2.com/products/shopify/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cf3585642187318ab772bcc30b80ad5a/wordpress-org.png "Product Avatar Image")

WordPress.org

](https://www.g2.com/products/wordpress-org/reviews)[
View all
](https://www.g2.com/products/fathom-analytics/integrations)

**Matomo (Formerly Piwik)**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7b4119209e6144203235149bd7024c8b/google-tag-manager.jpg "Product Avatar Image")

Google Tag Manager

](https://www.g2.com/products/google-tag-manager/reviews)[
View all
](https://www.g2.com/products/matomo-formerly-piwik/integrations)

Screenshots

**Fathom Analytics**
 ![Fathom Analytics screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/186544/fathom-dashboard.png)

**Matomo (Formerly Piwik)**
 ![Matomo (Formerly Piwik) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/97876/heatmaps-1.jpg)

Ratings

Meets Requirements

**Fathom Analytics**

9.4

9.413

**Matomo (Formerly Piwik)**

8.5

8.580

Ease of Use

**Fathom Analytics**

9.6

9.613

**Matomo (Formerly Piwik)**

8.0

8.082

Ease of Setup

**Fathom Analytics**

9.2

9.28

**Matomo (Formerly Piwik)**

7.7

7.753

Ease of Admin

**Fathom Analytics**
Not enough data

**Matomo (Formerly Piwik)**

7.9

7.948

Quality of Support

**Fathom Analytics**

9.7

9.713

**Matomo (Formerly Piwik)**

7.7

7.749

Has the product been a good partner in doing business?

**Fathom Analytics**
Not enough data

**Matomo (Formerly Piwik)**

8.4

8.431

Product Direction (% positive)

**Fathom Analytics**

10.0

10.014

**Matomo (Formerly Piwik)**

8.1

8.180

Features

Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);)

9.6

8

8.2

69

Metrics

Sessions - Digital Analytics

9.8(won by 1.3)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

63

Engagement

10.0(won by 1.5)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

57

Entry and Exit Pages

9.5(won by 0.7)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.8

58

Standard Event Tracking

9.0(won by 0.5)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

60

Custom Event Tracking

9.0(won by 0.8)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

58

Retention

9.7(won by 1.6)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

49

Conversions

9.7(won by 1.8)

5

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

47

Return

Feature Not Available

8.1(won by default)

51

Funnels

Feature Not Available

7.5(won by default)

38

Reporting

Real-Time Reporting

9.7(won by 1.4)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

58

Retroactive Reporting

9.8(won by 1.5)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

43

Segmentation

9.7(won by 1.8)

5

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

49

Mobile Reporting

9.0(won by 0.9)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

37

Custom Reports and Dashboards

9.3(won by 1.0)

5

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

55

Trending

Feature Not Available

8.1(won by default)

40

Unification Across Devices

Not enough data

8.0(won by default)

42

Other

User Data

Feature Not Available

8.4(won by default)

55

Site Search Reporting

Feature Not Available

8.5(won by default)

52

Load Time Monitoring

Feature Not Available

7.8(won by default)

41

Campaign Tracking

Not enough data

8.3(won by default)

45

E-Commerce

Not enough data

7.9(won by default)

30

Promotional Messages

Feature Not Available

7.4(won by default)

22

Administration Alerts

Feature Not Available

8.3(won by default)

40

Agentic AI - Digital Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Administration

Performance and Reliability

10.0(won by 1.4)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

50

API / Integrations

Not enough data

8.4(won by default)

39

QA Testing

Feature Not Available

7.8(won by default)

34

User, Role, and Access Management

Feature Not Available

8.9(won by default)

54

Content Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

Not enough data

8.9

23

Tools

Contact Collection

Not enough data

8.2(won by default)

13

Audience Insights

Not enough data

9.3(won by default)

20

Social Sharing

Not enough data

8.7(won by default)

15

Metrics

Entry and Exit Pages

Not enough data

9.1(won by default)

18

Sessions

Not enough data

8.9(won by default)

20

Engagement

Not enough data

9.2(won by default)

19

Return

Not enough data

9.0(won by default)

19

Conversions

Not enough data

9.0(won by default)

17

Search Rank

Not enough data

8.6(won by default)

14

Agentic AI - Content Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Show 1 feature category with incomplete data

Content Marketing[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Content Creation

Content Creation Tools

Not enough data

Not enough data

Content Curation

Not enough data

Not enough data

Buyer Personas

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Optimization

SEO

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Dashboards & Reporting

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

ROI Reporting

Not enough data

Not enough data

Logistics

Customizable Templated Workflows

Not enough data

Not enough data

Internal Communication

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Editing and Approval Tools

Not enough data

Not enough data

Distribution Features

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Additional Functionality

Alerts/Notifications

Not enough data

Not enough data

Publish Scheduling

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Editorial Calendar

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Channel Campaigns

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Fathom Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/a4e4bea17d3c16d3bf4fe44322491365/fathom-analytics.svg "Fathom Analytics")](https://www.g2.com/products/fathom-analytics/reviews)

Fathom Analytics

Small-Business(50 or fewer emp.)

78.9%

Mid-Market(51-1000 emp.)

15.8%

Enterprise(\> 1000 emp.)

5.3%

[![Matomo (Formerly Piwik)](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo-formerly-piwik.jpg "Matomo (Formerly Piwik)")](https://www.g2.com/products/matomo-formerly-piwik/reviews)

Matomo (Formerly Piwik)

Small-Business(50 or fewer emp.)

55.3%

Mid-Market(51-1000 emp.)

30.6%

Enterprise(\> 1000 emp.)

14.1%

Small-Business

(50 or fewer emp.)

78.9%

55.3%

Mid-Market

(51-1000 emp.)

15.8%

30.6%

Enterprise

(\> 1000 emp.)

5.3%

14.1%

Reviewers' Industry

[![Fathom Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/a4e4bea17d3c16d3bf4fe44322491365/fathom-analytics.svg "Fathom Analytics")](https://www.g2.com/products/fathom-analytics/reviews)
Fathom Analytics

Marketing and Advertising

22.2%

Computer Software

16.7%

Writing and Editing

5.6%

Program Development

5.6%

Primary/Secondary Education

5.6%

Other

44.4%

[![Matomo (Formerly Piwik)](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo-formerly-piwik.jpg "Matomo (Formerly Piwik)")](https://www.g2.com/products/matomo-formerly-piwik/reviews)
Matomo (Formerly Piwik)

Marketing and Advertising

14.4%

Computer Software

11.1%

Information Technology and Services

8.9%

Internet

8.9%

Retail

5.6%

Other

51.1%

FAQs

## Fathom Analytics vs Matomo (formerly Piwik) FAQs

Generated using AI

Last updated: August 17, 2026

### What is the difference between Matomo (formerly Piwik) vs Fathom Analytics?

Fathom Analytics stands out for its higher reviewer satisfaction scores and ease of use, while Matomo (formerly Piwik) is recognized for its advanced customization and privacy controls.

| [Matomo (formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) | [Fathom Analytics](https://www.g2.com/products/fathom-analytics/reviews) |
| --- | --- |
| 4.2/5 (96 reviews) | 4.6/5 (19 reviews) |
| Small-Business | Small-Business |
| 7.7 | 9.4 |
| 7.7 | 9.7 |
| Customization | Ease of Use |

### How do the pricing models of Matomo (formerly Piwik) and Fathom Analytics compare?

Fathom Analytics is rated higher for price satisfaction, indicating reviewers consider it the stronger value compared to Matomo (formerly Piwik).

- **Matomo (formerly Piwik):** Recent reviewers note that the cloud version feels expensive for small businesses and cite restrictive website limits on lower tiers.
- **Fathom Analytics:** In recent reviews, buyers highlight its low cost and transparent pricing as a key benefit, though some mention a desire for more flexible pricing options.
- **Switching reasons:** Several reviewers switched to Fathom Analytics to avoid higher costs and complexity associated with other analytics platforms.

### What are the best alternatives to Matomo (formerly Piwik) and Fathom Analytics?

The top three alternatives to Matomo (formerly Piwik) and Fathom Analytics are PostHog, Google Analytics, and Amplitude.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Matomo (formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) | 4.2/5 (96 reviews) | Small-Business | Cloud version considered expensive for small businesses | Customization |
| [Fathom Analytics](https://www.g2.com/products/fathom-analytics/reviews) | 4.6/5 (19 reviews) | Small-Business | Low cost and transparent pricing | Ease of Use |
| [PostHog](https://www.g2.com/products/posthog/reviews) | 4.5/5 (1054 reviews) | Small-Business | — | — |
| [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | 4.5/5 (6862 reviews) | Small-Business | — | — |
| [Amplitude](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5 (2977 reviews) | Mid-Market | — | — |

### Which Digital Analytics features should I prioritize when comparing Matomo (formerly Piwik) and Fathom Analytics?

Buyers should prioritize privacy and data ownership, ease of use, customization, advanced analytics features, and support quality when comparing Matomo (formerly Piwik) and Fathom Analytics.

- **Privacy and Data Ownership:** Matomo (formerly Piwik) is frequently cited for strong privacy controls and data ownership; Fathom Analytics is praised for privacy-by-default and GDPR compliance.
- **Ease of Use:** Fathom Analytics scores 9.7, Matomo (formerly Piwik) scores 8.0 on Ease of Use.
- **Customization:** Matomo (formerly Piwik) is cited for customization (all-time mentions: 1); Fathom Analytics is noted for limited customization in recent reviews.
- **Advanced Analytics Features:** Matomo (formerly Piwik) offers features like Funnels, Load Time Monitoring, and Site Search Reporting not present in Fathom Analytics.
- **Support Quality:** Fathom Analytics scores 9.7, Matomo (formerly Piwik) scores 7.7 on Quality of Support.

### What are the pros and cons of Matomo (formerly Piwik) vs Fathom Analytics?

Fathom Analytics' headline strength is ease of use and privacy, while Matomo (formerly Piwik) is recognized for advanced customization and data ownership.

- **Matomo (formerly Piwik) strengths:** Customization (all-time mentions: 1), data collection (all-time mentions: 1), privacy controls, and advanced analytics features.
- **Matomo (formerly Piwik) trade-offs:** Reviewers note higher complexity in setup and maintenance, restrictive website limits on lower cloud tiers, and higher perceived cost for small businesses.
- **Fathom Analytics strengths:** Ease of use (all-time mentions: 2), insights (all-time mentions: 2), privacy-by-default, fast setup, and responsive customer support.
- **Fathom Analytics trade-offs:** Limited customization (all-time mentions: 1), fewer advanced analytics features, and some reviewers mention pricing flexibility as an area for improvement.

### Is Matomo (formerly Piwik) or Fathom Analytics better for small businesses?

Fathom Analytics is the better fit for small businesses, with higher satisfaction scores and strong small-business reviewer sentiment.

- **Matomo (formerly Piwik):** Largest segment is Small-Business; reviewers appreciate privacy and customization but cite higher complexity and cost concerns for smaller teams.
- **Fathom Analytics:** Largest segment is Small-Business; reviewers consistently highlight ease of use, fast setup, and transparent pricing as ideal for small business needs.

### Which Digital Analytics platform has better integrations?

Fathom Analytics is favored for integrations, with reviewers citing easy integrations and implementation.

- **Matomo (formerly Piwik):** Google Tag Manager is mentioned in recent reviews for integration, with one all-time mention.
- **Fathom Analytics:** In recent reviews, buyers highlight dozens of easy integrations and simple implementation, though no specific third-party tools are named with all-time counts.

### How do Matomo (formerly Piwik) and Fathom Analytics compare on customer support?

Fathom Analytics leads on Quality of Support with a 2-point advantage over Matomo (formerly Piwik) (9.7 vs 7.7).

- **Matomo (formerly Piwik):** Reviewers describe support as helpful and able to resolve questions, but some note average experiences and room for improvement.
- **Fathom Analytics:** Reviewers consistently praise fast, responsive, and amazing support, with several citing prompt solutions and high satisfaction.

### Which is easier to implement, Matomo (formerly Piwik) or Fathom Analytics?

Fathom Analytics is easier to implement, with a 1.7-point lead in Ease of Setup (9.4 vs 7.7).

- **Matomo (formerly Piwik):** Reviewers note that setup can be complex, especially for self-hosting, with some citing technical barriers and challenging configuration for beginners.
- **Fathom Analytics:** Reviewers consistently highlight fast, simple setup, often requiring only a single line of code, and describe the process as hassle-free and intuitive.

### Which product has better Sessions?

Fathom Analytics is favored for Sessions, with higher reviewer satisfaction and more positive sentiment.

- **Matomo (formerly Piwik):** No specific Sessions score, but reviewers mention advanced session analytics and session recordings as a benefit.
- **Fathom Analytics:** Reviewers highlight fast, accurate session tracking and a simplified dashboard focused on essential metrics, with high satisfaction reflected in a 9.4 Meets Requirements score.

Alternatives

**Fathom Analytics Alternatives**

 ![PostHog](https://images.g2crowd.com/uploads/product/hd_favicon/072cdadc1ee951a3b1914e3a7dd95c91/posthog.svg "PostHog")

[
PostHog
](/products/posthog/reviews)

 ![Google Tag Manager](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7b4119209e6144203235149bd7024c8b/google-tag-manager.jpg "Google Tag Manager")

[
Google Tag Manager
](/products/google-tag-manager/reviews)

 ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel")

[
Mixpanel
](/products/mixpanel/reviews)

 ![Simple Analytics](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2722a840bc038e70ddd8488f55d8f54c/simple-analytics.jpg "Simple Analytics")

[
Simple Analytics
](/products/simple-analytics/reviews)

**Matomo (Formerly Piwik) Alternatives**

 ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics")

[
Google Analytics
](/products/google-analytics/reviews)

 ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics")

[
Amplitude
](/products/amplitude-analytics/reviews)

 ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel")

[
Mixpanel
](/products/mixpanel/reviews)

 ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics")

[
Adobe Analytics
](/products/adobe-analytics/reviews)

## Fathom Analytics vs Matomo (Formerly Piwik)

- Reviewers felt that Fathom Analytics meets the needs of their business better than Matomo (Formerly Piwik).
- When comparing quality of ongoing product support, reviewers felt that Fathom Analytics is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Fathom Analytics over Matomo (Formerly Piwik).