# Brandwatch Social Media Management vs Hootsuite Comparison - What are their main differences? 

At a Glance

Star Rating

**Brandwatch Social Media Management** [

4/5(983)

](https://www.g2.com/products/brandwatch-social-media-management/reviews#reviews)

**Hootsuite** [

4.3/5(7,405)

](https://www.g2.com/products/hootsuite/reviews#reviews)

Market Segments

**Brandwatch Social Media Management**
Mid-Market (39.5% of reviews)

**Hootsuite**
Small-Business (59.3% of reviews)

Pros & Cons

**Brandwatch Social Media Management**
[
Ease of Use (70)
](https://www.g2.com/products/brandwatch-social-media-management/reviews?filters%5Bsentiment_snippet%5D=1847090&qs=pros-and-cons#reviews)[
Post Scheduling (45)
](https://www.g2.com/products/brandwatch-social-media-management/reviews?filters%5Bsentiment_snippet%5D=1847035&qs=pros-and-cons#reviews)[
Improvement Needed (31)
](https://www.g2.com/products/brandwatch-social-media-management/reviews?filters%5Bsentiment_snippet%5D=1845208&qs=pros-and-cons#reviews)[
Publishing Limitations (27)
](https://www.g2.com/products/brandwatch-social-media-management/reviews?filters%5Bsentiment_snippet%5D=1847325&qs=pros-and-cons#reviews)

**Hootsuite**
[
Post Scheduling (1585)
](https://www.g2.com/products/hootsuite/reviews?filters%5Bsentiment_snippet%5D=1211116&qs=pros-and-cons#reviews)[
Ease of Use (1454)
](https://www.g2.com/products/hootsuite/reviews?filters%5Bsentiment_snippet%5D=1209118&qs=pros-and-cons#reviews)[
Limited Features (483)
](https://www.g2.com/products/hootsuite/reviews?filters%5Bsentiment_snippet%5D=1211038&qs=pros-and-cons#reviews)[
Missing Features (459)
](https://www.g2.com/products/hootsuite/reviews?filters%5Bsentiment_snippet%5D=1212769&qs=pros-and-cons#reviews)

Entry-Level Pricing

**Brandwatch Social Media Management**
 **Contact Us**

**Hootsuite**
 **$99.00** 1 user Per Month

Summary

AI Generated Summary

AI-generated. Powered by real user reviews.

- **G2 reviewers report** that Hootsuite excels in user experience, particularly with its intuitive dashboard and post scheduling features. Users appreciate the ability to draft and schedule posts well in advance, making it easier to manage content across multiple platforms.
- **Users say** that Brandwatch Social Media Management offers strong integration capabilities, allowing users to consolidate various social tools into one platform. This feature is particularly praised for saving time and streamlining social media management tasks.
- **Reviewers mention** that Hootsuite's performance is a standout, with many highlighting the ease of use and the effectiveness of its content calendar. The ability to plan and visualize content over both short and long terms is a significant advantage for users looking to maintain a consistent posting schedule.
- **According to verified reviews** , Brandwatch shines in its organization of feedback, which helps users keep track of interactions across different social media channels. This feature is noted for drastically reducing the time spent on social media monitoring.
- **G2 reviewers report** that while Hootsuite has a higher overall satisfaction score, Brandwatch's quality of support is frequently highlighted as a strong point, with users appreciating the assistance they receive when navigating the platform.
- **Users say** that Hootsuite's recent updates, including the addition of the Owly AI agent, have enhanced its functionality, making it feel like a comprehensive tool for executing campaigns more efficiently. In contrast, some users of Brandwatch express a desire for more advanced features to match the depth of analytics offered by competitors.

Pricing

Entry-Level Pricing

**Brandwatch Social Media Management**

Brandwatch Social Media Management

Full Suite

Contact Us

All-in-one social media management platform including everything you need to discover, attract and engage customers on social, across teams and regions. Perfect for larger teams collaborating on social.

- Manage all your social media channels in one place
- Collaborate on content creation with one social calendar, including both organic and paid posts
- Engage with your community in one centralized social CRM

[Learn more about Brandwatch Social Media Management](/products/brandwatch-social-media-management/reviews)

**Hootsuite**

Hootsuite

Standard

$99.00

1 user Per Month

Manage up to 10 social media accounts from one calendar.

- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 4 pricing plans](/products/hootsuite/pricing)

Free Trial

**Brandwatch Social Media Management**

Brandwatch Social Media Management
No trial information available

**Hootsuite**

Hootsuite

Free Trial is available

Ratings

Meets Requirements

8.0

840

8.5

6,460

Ease of Use

8.3

847

8.6

6,545

Ease of Setup

8.2

565

8.7

4,322

Ease of Admin

8.4

500

8.6

2,582

Quality of Support

8.6

795

8.2

4,864

Has the product been a good partner in doing business?

8.5

489

8.5

2,354

Product Direction (% positive)

8.5

828

8.0

6,305

Features by Category

Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Tagging

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Speech Recognition

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Virtual Personal Assistant (VPA)

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

For eCommerce

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Machine Learning

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Mobile App

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Customer Segmentation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Social Media Analytics[Hide 67 FeaturesShow 67 Features](javascript:void(0);)

6.4

529

7.5

2,972

Social Analytics

Competitor Analysis

7.1

355

7.5(won by 0.4)

2171

Follower Analysis

7.4

411

7.9(won by 0.5)

2369

Post Performance

8.0

439

8.6(won by 0.6)

2565

Paid Campaign Tracking

6.8

294

7.4(won by 0.6)

1819

Attribution

6.7

296

7.4(won by 0.7)

2052

Hashtag Analytics

6.9

152

7.6(won by 0.7)

1500

Sentiment Analysis

6.7

158

7.5(won by 0.8)

1459

Lead Attribution

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Reports & Dashboards

Report Customizability

7.4

434

8.1(won by 0.7)

2426

Report Exporting

7.6

431

8.3(won by 0.7)

2386

Scalability

8.1

428

8.4(won by 0.3)

2465

White Label

6.5

143

7.1(won by 0.6)

1395

Customizable Reports

Not enough data

Not enough data

Agentic AI - Social Media Analytics

Autonomous Task Execution

4.8

45

6.8(won by 2.0)

152

Cross-system Integration

4.8

43

6.9(won by 2.1)

165

Adaptive Learning

4.7

43

6.7(won by 2.0)

150

Proactive Assistance

4.7

44

6.7(won by 2.0)

156

Decision Making

4.9

44

6.8(won by 1.9)

154

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Generative AI

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Competitor Monitoring

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Social Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Social Media Management[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

6.7

721

7.8

5,590

Content & Collaboration

Content Calendar

8.4

288

9.0(won by 0.6)

2863

Content Library

7.4

266

8.1(won by 0.7)

2584

Shared Inbox

7.5

260

8.0(won by 0.5)

2569

Approval Workflows

7.9(won by 0.1)

271

7.8

2440

Users and Permissions

8.1

277

8.2(won by 0.1)

2547

Content Creation

7.6

210

8.1(won by 0.5)

2579

Image Library

Not enough data

Not enough data

Social Management

Social Analytics

7.6

597

8.1(won by 0.5)

4708

Social Publishing

8.3

631

8.9(won by 0.6)

5310

Campaign Optimization

7.7

552

8.2(won by 0.5)

4539

Multi-Account Management

8.2

626

8.4(won by 0.2)

4982

Social Ads

6.6

409

7.1(won by 0.5)

3489

Campaign Planning

7.0

200

8.0(won by 1.0)

2556

Hashtag Capabilites

6.7

142

7.9(won by 1.2)

2177

Multi-Campaign

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Agentic AI - Social Media Management

Autonomous Task Execution

5.0

58

6.9(won by 1.9)

292

Multi-step Planning

5.0

55

7.1(won by 2.1)

284

Cross-system Integration

5.0

55

7.3(won by 2.3)

333

Adaptive Learning

4.9

56

7.1(won by 2.2)

286

Natural Language Interaction

5.0

56

7.1(won by 2.1)

283

Proactive Assistance

5.1

56

7.0(won by 1.9)

283

Decision Making

5.1

57

7.2(won by 2.1)

276

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Customizable Reports

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Brand Tracking

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

Not enough data

8.0

709

Platform Interoperability

Close Ecosystem API

Not enough data

7.7(won by default)

565

Agentic AI - Social Media Advertising

Autonomous Task Execution

Not enough data

7.5(won by default)

61

Multi-step Planning

Not enough data

7.3(won by default)

60

Cross-system Integration

Not enough data

7.4(won by default)

61

Adaptive Learning

Not enough data

7.4(won by default)

62

Proactive Assistance

Not enough data

7.6(won by default)

61

Decision Making

Not enough data

7.9(won by default)

63

Social Functionality

Social Functionality

Not enough data

8.4(won by default)

671

Campaign Management

Campaign Dashboard

Not enough data

8.4(won by default)

677

Campaign Optimization

Not enough data

8.1(won by default)

668

Reach

Not enough data

8.1(won by default)

658

Bulk Editing

Not enough data

7.9(won by default)

669

Batch Uploading

Not enough data

8.1(won by default)

668

Brand Safety

Not enough data

8.4(won by default)

654

Fraud Protection

Not enough data

8.2(won by default)

649

Frequency Capping

Not enough data

7.8(won by default)

634

Budget Pacing

Not enough data

7.7(won by default)

636

Creative Optimization

Not enough data

8.1(won by default)

631

Rich Media Capabilties

Not enough data

8.0(won by default)

622

In-App Ads

Not enough data

7.5(won by default)

622

Mobile Rich Media Capabilities

Not enough data

7.8(won by default)

618

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

Not enough data

8.1(won by default)

629

Retargeting

Not enough data

7.8(won by default)

617

Geo-Targeting

Not enough data

7.9(won by default)

618

Contextual Targeting

Not enough data

7.8(won by default)

612

Audience Targeting

Not enough data

Not enough data

Platform

API / Integrations

Not enough data

7.8(won by default)

603

Custom Reports

Not enough data

8.3(won by default)

620

User, Role, and Access Management

Not enough data

8.5(won by default)

616

Performance and Reliability

Not enough data

8.6(won by default)

614

Enterprise Scalability

Not enough data

8.3(won by default)

603

Customization

Not enough data

8.2(won by default)

601

Workflow Capability

Not enough data

8.3(won by default)

605

Internationalization

Not enough data

8.0(won by default)

590

Notifications

Not enough data

8.2(won by default)

596

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

AI Agents For Business Operations[Hide 76 FeaturesShow 76 Features](javascript:void(0);)

Not enough data

Not enough data

Responses

Personalization

Not enough data

Not enough data

Route To Human

Not enough data

Not enough data

Natural Language Understanding (NLU)

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Automation - AI Agents

Sales Follow-Up

Not enough data

Not enough data

Customer Interaction Automation

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Document Processing

Not enough data

Not enough data

Feedback Collection

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Simulation and Scenario Generation

Not enough data

Not enough data

Platform

Conversation Editor

Not enough data

Not enough data

Integration

Not enough data

Not enough data

Human-In-The-Loop

Not enough data

Not enough data

Drag & Drop Editor

Not enough data

Not enough data

Human-in-the-loop (HITL)

Not enough data

Not enough data

Autonomy - AI Agents

Independent Decision Making

Not enough data

Not enough data

Adaptive Responses

Not enough data

Not enough data

Task Execution

Not enough data

Not enough data

Problem Solving

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

Additional Functionality

Agent Collaboration

Not enough data

Not enough data

Data Governance

Not enough data

Not enough data

Prompt Engineering

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

For No-Code Development

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Dynamic Modeling

Not enough data

Not enough data

API

Not enough data

Not enough data

Memory Management

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Scalability

Not enough data

Not enough data

Cost Management

Not enough data

Not enough data

Scheduling

Not enough data

Not enough data

Natural Language Interface

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Multiple LLM Models

Not enough data

Not enough data

Integration Management

Not enough data

Not enough data

Customizable Frameworks

Not enough data

Not enough data

Pre-built Templates

Not enough data

Not enough data

Analytics

Not enough data

Not enough data

Intent Recognition

Not enough data

Not enough data

Contextual Guidance

Not enough data

Not enough data

Rules-Based Workflow

Not enough data

Not enough data

Attended Automation

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

For Sales/Marketing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Business Process Automation

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Deep Learning

Not enough data

Not enough data

Code-free Development

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Automated Responses

Not enough data

Not enough data

Knowledge Management

Not enough data

Not enough data

Transfers/Routing

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Virtual Personal Assistant (VPA)

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Speech Recognition

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Unattended Automation

Not enough data

Not enough data

Conversation Intelligence

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Proactive Error Detection

Not enough data

Not enough data

Social Media Listening Tools[Hide 66 FeaturesShow 66 Features](javascript:void(0);)

6.6

514

7.7

2,327

Monitoring & Listening

Social Measurement

7.9

431

8.1(won by 0.2)

1923

Influencer Identification

6.8

334

7.2(won by 0.4)

1513

Brand Monitoring

8.1

125

8.2(won by 0.1)

730

Keyword Tracking

7.9

116

8.0(won by 0.1)

692

Trend Analysis

7.6

110

7.9(won by 0.3)

686

Competitor Analysis

7.5

110

7.7(won by 0.2)

655

Social Media Monitoring

Not enough data

Not enough data

Competitor Monitoring

Not enough data

Not enough data

Hashtag Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Impact Measurement

Not enough data

Not enough data

Agentic AI - Social Media Listening Tools

Autonomous Task Execution

4.4

24

7.5(won by 3.1)

65

Cross-system Integration

4.9

24

7.4(won by 2.5)

65

Adaptive Learning

5.0

24

7.5(won by 2.5)

63

Proactive Assistance

5.1

24

7.5(won by 2.4)

65

Decision Making

4.9

24

7.5(won by 2.6)

65

AI/Machine Learning

Not enough data

Not enough data

Third-Party Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Data Management & Analysis

Sentiment Analysis

7.1

388

7.5(won by 0.4)

1361

Social Reporting

7.7

443

8.1(won by 0.4)

1875

Alerts and Notifications

7.6

115

8.2(won by 0.6)

736

Advanced Data Filtering

7.1

112

7.8(won by 0.7)

656

Additional Functionality

Negative Feedback Management

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Audience Analytics

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Audience Engagement

Not enough data

Not enough data

Content Publishing Options

Not enough data

Not enough data

Content Discovery

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Optical Character Recognition

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Boolean Search

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Social Listening

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

AI Agents[Hide 7 FeaturesShow 7 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - AI Agents

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Reviews

Reviewers' Company Size

[![Brandwatch Social Media Management](https://images.g2crowd.com/uploads/product/hd_favicon/9be5a032e078f75f4ad0faa19cfbcd12/brandwatch-social-media-management.svg "Brandwatch Social Media Management")](https://www.g2.com/products/brandwatch-social-media-management/reviews)

Brandwatch Social Media Management

Small-Business(50 or fewer emp.)

33.1%

Mid-Market(51-1000 emp.)

39.5%

Enterprise(\> 1000 emp.)

27.4%

[![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")](https://www.g2.com/products/hootsuite/reviews)

Hootsuite

Small-Business(50 or fewer emp.)

59.3%

Mid-Market(51-1000 emp.)

28.8%

Enterprise(\> 1000 emp.)

11.9%

Small-Business

(50 or fewer emp.)

33.1%

59.3%

Mid-Market

(51-1000 emp.)

39.5%

28.8%

Enterprise

(\> 1000 emp.)

27.4%

11.9%

Reviewers' Industry

[![Brandwatch Social Media Management](https://images.g2crowd.com/uploads/product/hd_favicon/9be5a032e078f75f4ad0faa19cfbcd12/brandwatch-social-media-management.svg "Brandwatch Social Media Management")](https://www.g2.com/products/brandwatch-social-media-management/reviews)
Brandwatch Social Media Management

Marketing and Advertising

21.2%

Higher Education

5.3%

Automotive

4.1%

Non-Profit Organization Management

3.7%

Retail

3.4%

Other

62.4%

[![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")](https://www.g2.com/products/hootsuite/reviews)
Hootsuite

Marketing and Advertising

15.4%

Non-Profit Organization Management

8.6%

Higher Education

4.2%

Computer Software

3.8%

Information Technology and Services

3.7%

Other

64.2%

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