Compare Factors.AI and Looker 
At a Glance
Market Segments
Mid-Market (52.0% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
Contact Us Per Month
No pricing available
Factors.AI
Star Rating
(181)4.5 out of 5
Market Segments
Mid-Market (52.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Free Trial is available
Browse all 4 pricing plansLooker
Star Rating
(1,617)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in providing a user-friendly experience, allowing non-technical users to easily explore data and create dashboards. Users appreciate its ability to ensure data accuracy by only displaying relevant information, which enhances decision-making.
- Users say that Factors.AI shines in integrating various data sources, such as product usage and CRM data, into a single actionable view. This feature helps teams identify high-intent accounts and prioritize sales efforts effectively, making it a valuable tool for aligning marketing with revenue goals.
- According to verified reviews, Looker has a strong reputation for its quick implementation process, with users highlighting the intuitive onboarding wizard that simplifies setup. This contrasts with Factors.AI, which, while effective, may not have the same level of ease in getting started.
- Reviewers mention that Factors.AI offers excellent support, with a high quality of assistance reported by users. This is particularly beneficial for teams needing guidance, whereas Looker, while still providing good support, does not receive the same level of praise in this area.
- Users highlight that Looker's semantic modeling layer through LookML provides robust governance for analytics, allowing for consistent metric definitions across dashboards. This feature significantly reduces errors and saves development time, which is a key advantage for organizations focused on data integrity.
- G2 reviewers note that while both products perform well in customer insights, Looker and Factors.AI have similar scores in this area. However, Looker’s additional features for reporting and dashboards give it a slight edge for users who prioritize comprehensive data visualization capabilities.
Pricing
Entry-Level Pricing
Factors.AI
Free Plan
Contact Us
Per Month
No CC required, free forever. Reveal anonymous companies visiting your website
- Up To 200 Accounts Identified/Mo
- Up to 5k Monthly Visitors
- Company Identification
Looker
No pricing availableFree Trial
Factors.AI
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.8
135
8.7
1,108
Ease of Use
8.4
150
8.3
1,113
Ease of Setup
8.8
100
8.2
591
Ease of Admin
8.9
73
8.3
432
Quality of Support
9.7
130
8.6
946
Has the product been a good partner in doing business?
9.4
73
8.9
410
Product Direction (% positive)
9.6
130
8.7
1,039
Features by Category
Reports
Not enough data
8.6
667
|
Verified
Not enough data
8.2
620
|
Verified
Not enough data
8.2
663
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
640
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
634
|
Verified
Not enough data
8.0
515
|
Verified
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
330
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
667
|
Verified
Not enough data
8.2
620
|
Verified
Not enough data
8.2
663
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Reports
Not enough data
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Reports
Not enough data
8.6
667
|
Verified
Not enough data
8.2
620
|
Verified
Not enough data
8.2
663
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Data Preparation
Not enough data
8.3
287
|
Verified
Not enough data
8.3
264
|
Verified
Data Modeling and Blending
Not enough data
8.5
312
|
Verified
Not enough data
8.7
331
|
Verified
Not enough data
8.3
312
|
Verified
Generative AI
Not enough data
7.1
89
Not enough data
7.1
87
Agentic AI - Analytics Platforms
Not enough data
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
640
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.1
39
Not enough data
8.2
38
Not enough data
7.7
35
Not enough data
8.4
46
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
634
|
Verified
Not enough data
8.0
515
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
7.6
48
Not enough data
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Personalized Intelligence - Analytics Platforms
Not enough data
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
330
|
Verified
Reports
Not enough data
8.6
667
|
Verified
Not enough data
8.2
620
|
Verified
Not enough data
8.2
663
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
640
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
330
|
Verified
Metrics
Not enough data
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Reporting
Not enough data
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Other
Not enough data
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Administration
Not enough data
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Lead Intelligence
8.2
11
Not enough data
8.9
11
Not enough data
8.2
11
Not enough data
Lead Management
8.5
14
Not enough data
8.1
14
Not enough data
8.5
14
Not enough data
Marketing Campaigns
8.5
13
Not enough data
7.2
12
Not enough data
8.2
11
Not enough data
7.9
12
Not enough data
8.3
11
Not enough data
Campaign Execution
8.0
9
Not enough data
8.8
11
Not enough data
8.6
11
Not enough data
7.4
9
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
8.1
9
Not enough data
9.4
9
Not enough data
8.5
8
Not enough data
Platform Additional Functionality
9.0
10
Not enough data
8.3
9
Not enough data
8.5
9
Not enough data
9.3
9
Not enough data
9.0
10
Not enough data
Attribution Modeling
9.1
29
Not enough data
9.1
31
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.2
23
Not enough data
Feature Not Available
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
9.0
30
Not enough data
Feature Not Available
Not enough data
9.0
26
Not enough data
8.9
31
Not enough data
Reporting
8.8
29
Not enough data
8.9
33
Not enough data
8.8
33
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.7
33
Not enough data
Feature Not Available
Not enough data
Platform Data
8.3
37
Not enough data
8.2
29
Not enough data
8.5
37
Not enough data
8.1
46
Not enough data
Platform Additional Functionality
8.2
46
Not enough data
8.2
51
Not enough data
8.3
48
Not enough data
Agentic AI - Customer Journey Analytics
8.9
6
Not enough data
8.1
6
Not enough data
8.9
6
Not enough data
8.3
6
Not enough data
Agentic AI - Visitor Identification
9.0
7
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Data Sourcing
Not enough data
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Predictive Analytics
Not enough data
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Sales Management
Not enough data
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
7.5
18
Not enough data
8.2
19
Not enough data
7.7
19
Not enough data
Lead Management
8.1
18
Not enough data
7.6
17
Not enough data
8.0
17
Not enough data
Marketing Campaigns
7.8
17
Not enough data
Feature Not Available
Not enough data
7.7
17
Not enough data
Feature Not Available
Not enough data
8.0
16
Not enough data
Data Availability - Marketing Account Intelligence
7.7
8
Not enough data
Data Accuracy - Marketing Account Intelligence
7.4
7
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.4
35
Not enough data
9.1
41
Not enough data
8.5
37
Not enough data
Lead Management
8.7
57
Not enough data
Feature Not Available
Not enough data
9.1
59
Not enough data
Marketing Campaigns
8.8
36
Not enough data
Feature Not Available
Not enough data
8.4
36
Not enough data
8.4
51
Not enough data
8.6
34
Not enough data
8.7
34
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
45
8.6
222
|
Verified
8.8
36
8.7
241
|
Verified
8.5
39
8.5
228
|
Verified
8.9
49
8.9
245
|
Verified
Feature Not Available
8.4
130
Feature Not Available
Feature Not Available
Campaign Activity
8.3
48
8.6
231
|
Verified
8.7
50
8.8
261
|
Verified
7.8
29
8.5
213
|
Verified
8.3
44
8.5
214
|
Verified
Feature Not Available
8.4
200
|
Verified
Feature Not Available
7.9
120
|
Verified
Agentic AI - Marketing Analytics
8.3
10
6.8
14
8.0
10
7.7
15
7.8
9
7.4
15
Categories
Categories
Shared Categories
Factors.AI and Looker are categorized as Marketing Analytics
Unique Categories
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Factors.AI
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
45.5%
Information Technology and Services
19.1%
Marketing and Advertising
11.2%
Financial Services
5.6%
Internet
2.2%
Other
16.3%
Computer Software
11.6%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.5%
Internet
6.1%
Other
55.5%
Alternatives
Discussions
What is Factors.AI used for?
1 Comment
SS
Factors.ai solves for :
1. Account Deanonymization and Building Audiences
2. Activation Workflows and Orchestration using the Account data
3. ABM...Read more
Factors.AI has no more discussions with answers
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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