Introducing G2.ai, the future of software buying.Try now
Compare Factors.AI and Funnel 
At a Glance
Market Segments
Mid-Market (51.4% of reviews)
Small-Business (50.3% of reviews)
Entry-Level Pricing
Contact Us Per Month
Starting at $120.00
Factors.AI
Star Rating
(178)4.5 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Free Trial is available
Browse all 4 pricing plansFunnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that both Funnel and Factors.AI offer user-friendly experiences, but Funnel stands out for its long-term reliability, with users praising its ability to easily pull data from major platforms and its overall stability.
- Users say that Factors.AI excels in providing real-time insights, particularly with features like the Birdview option, which helps monitor account journeys effectively, making it a valuable tool for companies focused on targeted outreach.
- Reviewers mention that Funnel's customer support is exceptional, with many highlighting the outstanding assistance they receive across various platforms, which enhances their overall satisfaction with the product.
- According to verified reviews, Factors.AI's impression cap feature is highly regarded for ensuring ads reach target accounts, showcasing its effectiveness in managing advertising campaigns and improving outreach strategies.
- Users highlight that while both products have similar ease of setup ratings, Funnel's intuitive onboarding process is frequently noted as a significant advantage, making it easier for new users to get started quickly.
- G2 reviewers indicate that while Funnel has a slight edge in overall user satisfaction, Factors.AI's focus on providing detailed visitor insights is particularly beneficial for growing companies looking to enhance their marketing efforts.
Pricing
Entry-Level Pricing
Factors.AI
Free Plan
Contact Us
Per Month
No CC required, free forever. Reveal anonymous companies visiting your website
- Up To 200 Accounts Identified/Mo
- Up to 5k Monthly Visitors
- Company Identification
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Free Trial
Factors.AI
Free Trial is available
Funnel
Free Trial is available
Ratings
Meets Requirements
8.7
134
8.8
140
Ease of Use
8.4
148
8.5
143
Ease of Setup
8.8
98
8.8
102
Ease of Admin
8.9
72
8.9
95
Quality of Support
9.7
129
9.1
137
Has the product been a good partner in doing business?
9.4
72
9.1
94
Product Direction (% positive)
9.6
129
8.7
141
Features by Category
Metrics
Not enough data
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Reporting
Not enough data
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Other
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Lead Intelligence
8.2
11
Not enough data
8.9
11
Not enough data
8.2
11
Not enough data
Lead Management
8.5
14
Not enough data
8.1
14
Not enough data
8.5
14
Not enough data
Marketing Campaigns
8.5
13
Not enough data
7.2
12
Not enough data
8.2
11
Not enough data
7.9
12
Not enough data
8.3
11
Not enough data
Campaign Execution
8.0
9
Not enough data
8.8
11
Not enough data
8.6
11
Not enough data
7.4
9
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.3
20
Not enough data
7.0
18
Functionality
Not enough data
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Data Availability
8.1
9
Not enough data
9.4
9
Not enough data
8.5
8
Not enough data
Platform Additional Functionality
8.9
9
Not enough data
8.3
9
Not enough data
8.5
9
Not enough data
9.3
9
Not enough data
8.9
9
Not enough data
Attribution Modeling
9.1
29
Not enough data
9.1
31
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.2
23
Not enough data
Feature Not Available
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
9.0
30
Not enough data
Feature Not Available
Not enough data
9.0
26
Not enough data
8.9
31
Not enough data
Reporting
8.8
29
Not enough data
8.9
33
Not enough data
8.8
33
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.7
33
Not enough data
Feature Not Available
Not enough data
Platform Data
8.3
37
Not enough data
8.2
29
Not enough data
8.5
37
Not enough data
8.1
46
Not enough data
Platform Additional Functionality
8.2
46
Not enough data
8.2
50
Not enough data
8.3
48
Not enough data
Agentic AI - Customer Journey Analytics
8.9
6
Not enough data
8.1
6
Not enough data
8.9
6
Not enough data
8.3
6
Not enough data
Agentic AI - Visitor Identification
9.0
7
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
7.5
18
Not enough data
8.2
19
Not enough data
7.7
19
Not enough data
Lead Management
8.1
18
Not enough data
7.6
17
Not enough data
8.0
17
Not enough data
Marketing Campaigns
7.8
17
Not enough data
Feature Not Available
Not enough data
7.7
17
Not enough data
Feature Not Available
Not enough data
8.0
16
Not enough data
Data Availability - Marketing Account Intelligence
7.7
8
Not enough data
Data Accuracy - Marketing Account Intelligence
7.4
7
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.4
35
Not enough data
9.1
41
Not enough data
8.5
36
Not enough data
Lead Management
8.7
57
Not enough data
Feature Not Available
Not enough data
9.1
58
Not enough data
Marketing Campaigns
8.8
36
Not enough data
Feature Not Available
Not enough data
8.4
36
Not enough data
8.4
51
Not enough data
8.6
34
Not enough data
8.7
34
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
45
8.3
76
|
Verified
8.9
35
8.9
85
|
Verified
8.5
38
7.7
43
8.9
49
8.4
74
|
Verified
Feature Not Available
8.0
46
|
Verified
Feature Not Available
Feature Not Available
Campaign Activity
8.3
48
8.4
80
|
Verified
8.7
50
8.7
83
|
Verified
7.8
29
8.2
68
|
Verified
8.3
44
8.9
83
|
Verified
Feature Not Available
7.8
41
Feature Not Available
7.6
41
|
Verified
Agentic AI - Marketing Analytics
8.3
10
7.5
6
8.0
10
6.9
6
7.8
9
6.7
6
Categories
Categories
Shared Categories
Factors.AI and Funnel are categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Factors.AI
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
46.0%
Information Technology and Services
18.2%
Marketing and Advertising
11.4%
Financial Services
5.7%
Internet
2.3%
Other
16.5%
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Alternatives
Discussions
What is Factors.AI used for?
1 Comment
SS
Factors.ai solves for :
1. Account Deanonymization and Building Audiences
2. Activation Workflows and Orchestration using the Account data
3. ABM...Read more
Factors.AI has no more discussions with answers
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
