# Factors.AI vs Funnel Comparison
---
## AI Generated Summary
- **G2 reviewers report** that both Funnel and Factors.AI offer user-friendly experiences, but Funnel stands out for its long-term reliability, with users praising its ability to easily pull data from major platforms and its overall stability.
- **Users say** that Factors.AI excels in providing real-time insights, particularly with features like the Birdview option, which helps monitor account journeys effectively, making it a valuable tool for companies focused on targeted outreach.
- **Reviewers mention** that Funnel's customer support is exceptional, with many highlighting the outstanding assistance they receive across various platforms, which enhances their overall satisfaction with the product.
- **According to verified reviews** , Factors.AI's impression cap feature is highly regarded for ensuring ads reach target accounts, showcasing its effectiveness in managing advertising campaigns and improving outreach strategies.
- **Users highlight** that while both products have similar ease of setup ratings, Funnel's intuitive onboarding process is frequently noted as a significant advantage, making it easier for new users to get started quickly.
- **G2 reviewers indicate** that while Funnel has a slight edge in overall user satisfaction, Factors.AI's focus on providing detailed visitor insights is particularly beneficial for growing companies looking to enhance their marketing efforts.



| | Factors.AI | Funnel | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 183 | 165 | 
| **Largest Market Segment** | Mid-Market (52.0% of reviews) | Small-Business (50.9% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | Starting at $400.00 | 

---
## Top Pros & Cons

### Factors.AI

Pros:
- Ease of Use (27 reviews)
- Insights (26 reviews)

Cons:
- Lack of Information (10 reviews)
- Learning Curve (10 reviews)

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

---
## Ratings Comparison
| Rating | Factors.AI | Funnel | 
|---|---|---|
  | **Meets Requirements** | 8.8 (136 reviews) | 8.8 (142 reviews) | 
  | **Ease of Use** | 8.4 (152 reviews) | 8.5 (145 reviews) | 
  | **Ease of Setup** | 8.8 (102 reviews) | 8.8 (104 reviews) | 
  | **Ease of Admin** | 8.9 (73 reviews) | 8.9 (95 reviews) | 
  | **Quality of Support** | 9.6 (131 reviews) | 9.1 (139 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (73 reviews) | 9.1 (94 reviews) | 
  | **Product Direction (% positive)** | 9.6 (130 reviews) | 8.7 (143 reviews) | 

---
## Pricing

### Factors.AI

#### Entry-Level Pricing

Plan: Free Plan

Price: Contact Us Per Month

Description: No CC required, free forever. Reveal anonymous companies visiting your website

Key Features:
- Up To 200 Accounts Identified/Mo
- Up to 5k Monthly Visitors
- Company Identification

[Browse all 4 editions](https://www.g2.com/products/factors-ai/pricing)

#### Free Trial

Yes

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Factors.AI** | N/A | N/A |
| **Funnel** | 8.8/10 | 85 |

#### Metrics

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 9.0 (70 reviews) | 
| **Engagement** | Not enough data | 8.9 (68 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.4 (46 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.9 (45 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.6 (44 reviews) | 
| **Retention** | Not enough data | 8.5 (56 reviews) | 
| **Return** | Not enough data | 8.8 (56 reviews) | 
| **Conversions** | Not enough data | 9.1 (71 reviews) | 
| **Funnels** | Not enough data | 9.0 (43 reviews) | 

#### Reporting

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.7 (49 reviews) | 
| **Trending** | Not enough data | 8.8 (43 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.7 (62 reviews) | 
| **Segmentation** | Not enough data | 8.7 (52 reviews) | 
| **Mobile Reporting** | Not enough data | 8.2 (40 reviews) | 
| **Unification Across Devices** | Not enough data | 8.1 (55 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 9.2 (70 reviews) | 

#### Other

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **User Data** | Not enough data | Feature Not Available | 
| **Site Search Reporting** | Not enough data | Feature Not Available | 
| **Load Time Monitoring** | Not enough data | Feature Not Available | 
| **Campaign Tracking** | Not enough data | 8.9 (73 reviews) | 
| **E-Commerce** | Not enough data | 8.9 (59 reviews) | 
| **Promotional Messages** | Not enough data | Feature Not Available | 
| **Administration Alerts** | Not enough data | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.9 (72 reviews) | 
| **QA Testing** | Not enough data | Feature Not Available | 
| **Performance and Reliability** | Not enough data | 9.1 (75 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.9 (75 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Factors.AI** | 8.2/10 | 14 |
| **Funnel** | N/A | N/A |

#### Lead Intelligence

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Market Insights ** | 8.2 (11 reviews) | Not enough data | 
| **Account-level Insights ** | 8.9 (11 reviews) | Not enough data | 
| **Lead Analysis ** | 8.2 (11 reviews) | Not enough data | 

#### Lead Management

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Segmentation ** | 8.5 (14 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.1 (14 reviews) | Not enough data | 
| **Account Identification ** | 8.5 (14 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.5 (13 reviews) | Not enough data | 
| **Revenue Planning ** | 7.2 (12 reviews) | Not enough data | 
| **Media Attribution ** | 8.2 (11 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.9 (12 reviews) | Not enough data | 
| **Customization ** | 8.3 (11 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Website Personalization ** | 8.0 (9 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.8 (11 reviews) | Not enough data | 
| **Trending Accounts ** | 8.6 (11 reviews) | Not enough data | 
| **Email Campaigns ** | 7.4 (9 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Factors.AI** | N/A | N/A |
| **Funnel** | N/A | N/A |

#### Lead Generation

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Factors.AI** | N/A | N/A |
| **Funnel** | 8.4/10 | 24 |

#### Management

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Reporting** | Not enough data | 8.3 (20 reviews) | 
| **Auditing** | Not enough data | 7.0 (18 reviews) | 

#### Functionality

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Extraction** | Not enough data | 8.8 (19 reviews) | 
| **Transformation** | Not enough data | 8.5 (20 reviews) | 
| **Loading** | Not enough data | 8.8 (20 reviews) | 
| **Automation** | Not enough data | 8.8 (20 reviews) | 
| **Scalability** | Not enough data | 8.6 (20 reviews) | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Factors.AI** | 8.8/10 | 10 |
| **Funnel** | N/A | N/A |

#### Data Availability

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Contact Data Availability** | 8.1 (9 reviews) | Not enough data | 
| **Account Data Availability** | 9.4 (9 reviews) | Not enough data | 
| **Offline Data** | 8.5 (8 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Integrations** | 9.0 (10 reviews) | Not enough data | 
| **Topic Customization** | 8.3 (9 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 8.5 (9 reviews) | Not enough data | 
| **Alerts** | 9.3 (9 reviews) | Not enough data | 
| **Real-time Intent** | 9.0 (10 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Factors.AI** | 8.8/10 | 39 |
| **Funnel** | N/A | N/A |

#### Attribution Modeling

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Single-Touch Attribution** | 9.1 (29 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 9.1 (31 reviews) | Not enough data | 
| **Algorithmic Attribution** | Feature Not Available | Not enough data | 
| **Cross-Device Attribution** | Feature Not Available | Not enough data | 
| **Offline Attribution** | 7.2 (23 reviews) | Not enough data | 
| **Custom Attribution** | Feature Not Available | Not enough data | 

#### Agentic AI - Attribution

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **B2B Attribution** | 9.0 (30 reviews) | Not enough data | 
| **B2C Attribution** | Feature Not Available | Not enough data | 
| **Marketing Channels** | 9.1 (27 reviews) | Not enough data | 
| **Integrations** | 8.9 (31 reviews) | Not enough data | 

#### Reporting

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Dashboards** | 8.8 (29 reviews) | Not enough data | 
| **Data Visualizations** | 8.9 (33 reviews) | Not enough data | 
| **Custom Reporting** | 8.8 (33 reviews) | Not enough data | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **Factors.AI** | N/A | N/A |
| **Funnel** | N/A | N/A |

#### Platform Basics

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Centralization** | Not enough data | Not enough data | 
| **Account Identification and Segmentation** | Not enough data | Not enough data | 
| **Lead-to-Account Matching** | Not enough data | Not enough data | 
| **Multichannel Engagement** | Not enough data | Not enough data | 
| **Personalized Content and Messaging** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Measurement** | Not enough data | Not enough data | 
| **Revenue Analytics** | Not enough data | Not enough data | 

#### Platform Additional Functionality 

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Artificial Intelligence

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **AI-Powered Data Analysis** | Not enough data | Not enough data | 
| **AI Personalization** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Factors.AI** | 8.3/10 | 58 |
| **Funnel** | N/A | N/A |

#### Platform Basics

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Dynamic Segmentation** | 7.7 (33 reviews) | Not enough data | 
| **Journey Optimization** | Feature Not Available | Not enough data | 

#### Platform Data

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Journey Reporting** | 8.3 (37 reviews) | Not enough data | 
| **Trends Reporting** | 8.2 (29 reviews) | Not enough data | 
| **Dashboards** | 8.5 (37 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.1 (46 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Journey Mapping** | 8.2 (46 reviews) | Not enough data | 
| **Integrations** | 8.2 (51 reviews) | Not enough data | 
| **Automated Alerts** | 8.3 (48 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 8.9 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (6 reviews) | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Factors.AI** | 9.0/10 | 8 |
| **Funnel** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Cross-system Integration** | 9.0 (7 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Factors.AI** | 7.8/10 | 20 |
| **Funnel** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Market Insights ** | 7.5 (18 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (19 reviews) | Not enough data | 
| **Lead Analysis ** | 7.7 (19 reviews) | Not enough data | 

#### Lead Management

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Segmentation ** | 8.1 (18 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.6 (17 reviews) | Not enough data | 
| **Account Identification ** | 8.0 (17 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (17 reviews) | Not enough data | 
| **Revenue Planning ** | Feature Not Available | Not enough data | 
| **Media Attribution ** | 7.7 (17 reviews) | Not enough data | 
| **Opportunity Timeline ** | Feature Not Available | Not enough data | 
| **Customization ** | 8.0 (16 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Technographic Data Availability** | 7.7 (8 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Technographic Data Accuracy** | 7.4 (7 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Factors.AI** | 8.7/10 | 64 |
| **Funnel** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Market Insights ** | 8.4 (35 reviews) | Not enough data | 
| **Account-level Insights ** | 9.2 (42 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (38 reviews) | Not enough data | 

#### Lead Management

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Segmentation ** | 8.7 (57 reviews) | Not enough data | 
| **Predictive Scoring ** | Feature Not Available | Not enough data | 
| **Account Identification ** | 9.1 (59 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.8 (36 reviews) | Not enough data | 
| **Revenue Planning ** | Feature Not Available | Not enough data | 
| **Media Attribution ** | 8.5 (37 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.4 (51 reviews) | Not enough data | 
| **Customization ** | 8.6 (34 reviews) | Not enough data | 
| **Journey Analytics** | 8.7 (34 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Factors.AI** | N/A | N/A |
| **Funnel** | N/A | N/A |

#### Marketing Distribution

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Factors.AI** | 8.3/10 | 62 |
| **Funnel** | 8.0/10 | 99 |

#### Marketing Operations

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **ROI Tracking** | 7.8 (46 reviews) | 8.3 (76 reviews) ✓ Verified | 
| **Data Collection** | 8.9 (37 reviews) | 9.0 (87 reviews) ✓ Verified | 
| **Customer Insights** | 8.5 (39 reviews) | 7.7 (43 reviews) | 
| **Multi-User Access** | 8.9 (49 reviews) | 8.4 (75 reviews) ✓ Verified | 
| **Spend Management** | Feature Not Available | 8.1 (47 reviews) ✓ Verified | 

#### Campaign Activity

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Campaign Insights** | 8.3 (48 reviews) | 8.5 (81 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.6 (51 reviews) | 8.7 (84 reviews) ✓ Verified | 
| **Campaign Stickiness** | 7.8 (29 reviews) | 8.2 (68 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.4 (46 reviews) | 8.9 (84 reviews) ✓ Verified | 
| **Brand Optimization** | Feature Not Available | 7.8 (41 reviews) | 
| **Predictive Analytics** | Feature Not Available | 7.6 (41 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Factors.AI | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (10 reviews) | 7.5 (6 reviews) | 
| **Cross-system Integration** | 8.2 (11 reviews) | 6.9 (6 reviews) | 
| **Proactive Assistance** | 7.8 (9 reviews) | 6.9 (7 reviews) | 

---
## Categories
**Shared Categories (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Factors.AI (8):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Attribution Software](https://www.g2.com/categories/attribution), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms)

**Unique to Funnel (2):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Factors.AI | Funnel | 
|---|---|---|
| **Small-Business** | 40.1% | 50.9% | 
| **Mid-Market** | 52.0% | 43.5% | 
| **Enterprise** | 7.9% | 5.6% | 

### By Industry

#### Factors.AI

- **Computer Software:** 46.1%
- **Information Technology and Services:** 18.9%
- **Marketing and Advertising:** 11.1%
- **Financial Services:** 5.6%
- **Internet:** 2.2%
- **Telecommunications:** 1.7%
- **Computer & Network Security:** 1.1%
- **Legal Services:** 1.1%
- **Manufacturing:** 1.1%
- **Online Media:** 1.1%
- **Other:** 10.0%

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

---
## Alternatives

### Alternatives to Factors.AI

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- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)

---
## Top Discussions

### Factors.AI

- Title: [What is Factors.AI used for?](https://www.g2.com/discussions/what-is-factors-ai-used-for) — 1 comment
  > **Top comment:** "Factors.ai solves for :
1. Account Deanonymization and Building Audiences 

2. Activation Workflows and Orchestration using the Account data

3. ABM..."

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/factors-ai-vs-funnel)