# Factiva vs Owler Comparison

| | Factiva | Owler | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 71 | 483 | 
| **Largest Market Segment** | Enterprise (52.9% of reviews) | Small-Business (38.0% of reviews) | 
| **Entry Level Price** | No pricing available | $0.00 | 

---
## Top Pros & Cons

### Factiva

Pros:
- Comprehensive Data (3 reviews)
- Ease of Use (3 reviews)

Cons:
- Complexity (2 reviews)
- Inefficient Search Functionality (2 reviews)

### Owler

Pros:
- Ease of Use (3 reviews)
- Automation (2 reviews)

Cons:
- Limited Features (2 reviews)
- Limited Free Version (2 reviews)

---
## Ratings Comparison
| Rating | Factiva | Owler | 
|---|---|---|
  | **Meets Requirements** | 8.3 (54 reviews) | 8.4 (358 reviews) | 
  | **Ease of Use** | 8.4 (55 reviews) | 8.9 (370 reviews) | 
  | **Ease of Setup** | 8.1 (23 reviews) | 9.3 (80 reviews) | 
  | **Ease of Admin** | 7.9 (19 reviews) | 9.1 (74 reviews) | 
  | **Quality of Support** | 7.9 (50 reviews) | 8.5 (208 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.8 (21 reviews) | 8.9 (69 reviews) | 
  | **Product Direction (% positive)** | 7.6 (49 reviews) | 7.7 (361 reviews) | 

---
## Pricing

### Factiva

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Owler

#### Entry-Level Pricing

Plan: Owler Community

Price: $0.00

Description: Research a few companies you are interested in, and follow up to 5 companies to receive ongoing real-time news alerts about them.

Key Features:
- Track up to 5 Companies

[Browse all 4 editions](https://www.g2.com/products/owler/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Factiva** | 8.2/10 | 14 |
| **Owler** | 7.9/10 | 240 |

#### Data Availability

| Feature | Factiva | Owler | 
|---|---|---|
| **Contact Data Availability** | 7.4 (9 reviews) | 7.8 (109 reviews) | 
| **Company Data Availability** | 8.7 (10 reviews) | 8.3 (201 reviews) | 
| **Industry Research Availability** | 8.5 (10 reviews) ✓ Verified | 8.2 (215 reviews) ✓ Verified | 
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy

| Feature | Factiva | Owler | 
|---|---|---|
| **Contact Data Accuracy** | 8.0 (10 reviews) | 7.7 (151 reviews) | 
| **Company Data Accuracy** | 8.7 (10 reviews) | 7.9 (192 reviews) | 
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | Factiva | Owler | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Platform

| Feature | Factiva | Owler | 
|---|---|---|
| **Internationalization** | 8.3 (12 reviews) | 8.0 (102 reviews) | 
| **User, Role, and Access Management** | 8.2 (12 reviews) ✓ Verified | 7.8 (105 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.5 (11 reviews) | 8.6 (126 reviews) | 
| **Reporting/Dashboards** | 8.2 (10 reviews) ✓ Verified | 8.0 (115 reviews) ✓ Verified | 
| **Mobile User Support** | 8.2 (10 reviews) ✓ Verified | 7.3 (90 reviews) ✓ Verified | 
| **APIs** | 8.5 (10 reviews) | 7.2 (76 reviews) | 

#### Features

| Feature | Factiva | Owler | 
|---|---|---|
| **Lead Builder** | 7.8 (9 reviews) | 7.4 (109 reviews) | 
| **Integration to CRM/Marketing Automation** | 8.3 (8 reviews) | 7.5 (101 reviews) | 
| **Data Cleaning/Enrichment** | 8.3 (8 reviews) ✓ Verified | 7.5 (111 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | 8.3 (9 reviews) ✓ Verified | 7.9 (113 reviews) | 
| **Search** | 9.0 (10 reviews) ✓ Verified | 8.6 (186 reviews) ✓ Verified | 
| **News/People Alerts** | 9.2 (10 reviews) ✓ Verified | 8.8 (195 reviews) ✓ Verified | 
| **Connections** | 7.7 (8 reviews) ✓ Verified | Feature Not Available | 
| **Reporting** | 8.3 (9 reviews) ✓ Verified | 7.8 (132 reviews) | 
| **Messaging** | 8.6 (7 reviews) ✓ Verified | 6.9 (81 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Factiva** | N/A | N/A |
| **Owler** | 8.0/10 | 64 |

#### Lead Intelligence

| Feature | Factiva | Owler | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.3 (54 reviews) ✓ Verified | 
| **Account-level Insights ** | Not enough data | 8.3 (47 reviews) | 
| **Lead Analysis ** | Not enough data | 7.9 (47 reviews) | 

#### Lead Management

| Feature | Factiva | Owler | 
|---|---|---|
| **Segmentation ** | Not enough data | 7.9 (47 reviews) | 
| **Predictive Scoring ** | Not enough data | Feature Not Available | 
| **Account Identification ** | Not enough data | 7.9 (47 reviews) | 

#### Marketing Campaigns

| Feature | Factiva | Owler | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 7.5 (41 reviews) | 
| **Revenue Planning ** | Not enough data | Feature Not Available | 
| **Media Attribution ** | Not enough data | Feature Not Available | 
| **Opportunity Timeline ** | Not enough data | Feature Not Available | 
| **Customization ** | Not enough data | Feature Not Available | 

#### Campaign Execution

| Feature | Factiva | Owler | 
|---|---|---|
| **Website Personalization ** | Not enough data | Feature Not Available | 
| **Prioritized Accounts ** | Not enough data | 8.3 (45 reviews) | 
| **Trending Accounts ** | Not enough data | 8.2 (44 reviews) | 
| **Email Campaigns ** | Not enough data | Feature Not Available | 

#### Agentic AI - Account Data Management

| Feature | Factiva | Owler | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Business Activity Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Factiva** | 7.3/10 | 24 |
| **Owler** | N/A | N/A |

#### Risk

| Feature | Factiva | Owler | 
|---|---|---|
| **Internal** | 7.2 (17 reviews) | Not enough data | 
| **External** | 7.8 (17 reviews) | Not enough data | 
| **Compliance** | 7.7 (17 reviews) | Not enough data | 

#### Recovery

| Feature | Factiva | Owler | 
|---|---|---|
| **Disaster Recovery** | 6.8 (10 reviews) | Not enough data | 
| **Business Recovery** | 7.1 (15 reviews) | Not enough data | 
| **Contingency Planning** | 7.3 (15 reviews) | Not enough data | 

#### Agentic AI -  Business Activity Monitoring

| Feature | Factiva | Owler | 
|---|---|---|
| **Decision Making** | Not enough data | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Factiva** | 8.5/10 | 11 |
| **Owler** | N/A | N/A |

#### Media Channels

| Feature | Factiva | Owler | 
|---|---|---|
| **Broadcast Media** | 9.0 (8 reviews) | Not enough data | 
| **Print Media** | 8.3 (9 reviews) | Not enough data | 
| **Online Media** | 9.3 (10 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Factiva | Owler | 
|---|---|---|
| **Local Media** | 8.3 (10 reviews) | Not enough data | 
| **National Media** | 8.9 (11 reviews) | Not enough data | 
| **International Media** | 8.7 (10 reviews) | Not enough data | 

#### Reporting

| Feature | Factiva | Owler | 
|---|---|---|
| **Keyword Targeting** | 8.9 (11 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | 9.1 (11 reviews) | Not enough data | 
| **Custom Reports** | 8.5 (10 reviews) | Not enough data | 
| **Dashboards** | 8.5 (10 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Factiva | Owler | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Factiva | Owler | 
|---|---|---|
| **AI Text Generation** | 6.7 (5 reviews) | Not enough data | 
| **AI Text Summarization** | 7.3 (5 reviews) | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Factiva** | 7.4/10 | 13 |
| **Owler** | N/A | N/A |

#### Data collection

| Feature | Factiva | Owler | 
|---|---|---|
| **Natural Language Processing (NLP)** | 6.9 (8 reviews) ✓ Verified | Not enough data | 
| **Data Sources** | 8.2 (12 reviews) ✓ Verified | Not enough data | 
| **Custom Research Sources** | 7.9 (12 reviews) | Not enough data | 
| **Lead Enrichment** | 6.8 (10 reviews) ✓ Verified | Not enough data | 
| **Advanced Data Collection** | 7.7 (10 reviews) ✓ Verified | Not enough data | 

#### Segment Trending

| Feature | Factiva | Owler | 
|---|---|---|
| **Web** | 8.0 (11 reviews) | Not enough data | 
| **Social** | 6.7 (10 reviews) | Not enough data | 
| **Benchmarks** | 7.3 (11 reviews) ✓ Verified | Not enough data | 
| **Finance ** | 7.7 (11 reviews) | Not enough data | 

#### Analysis

| Feature | Factiva | Owler | 
|---|---|---|
| **Custom Dashboards** | 7.2 (10 reviews) ✓ Verified | Not enough data | 
| **Reports** | 7.9 (12 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 7.0 (9 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Factiva | Owler | 
|---|---|---|
| **Search** | 7.8 (12 reviews) ✓ Verified | Not enough data | 
| **User, Role, And Access Management** | 7.3 (11 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 6.9 (9 reviews) ✓ Verified | Not enough data | 
| **Alerts** | 7.4 (12 reviews) ✓ Verified | Not enough data | 
| **Collaboration** | 7.3 (11 reviews) ✓ Verified | Not enough data | 
| **Compliance** | 7.0 (10 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | Factiva | Owler | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Factiva** | N/A | N/A |
| **Owler** | 7.8/10 | 154 |

#### Agentic AI - Marketing Account Intelligence

| Feature | Factiva | Owler | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Factiva | Owler | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.4 (142 reviews) | 
| **Account-level Insights ** | Not enough data | 7.9 (123 reviews) | 
| **Lead Analysis ** | Not enough data | 7.4 (100 reviews) | 

#### Lead Management

| Feature | Factiva | Owler | 
|---|---|---|
| **Segmentation ** | Not enough data | 7.7 (91 reviews) | 
| **Predictive Scoring ** | Not enough data | Feature Not Available | 
| **Account Identification ** | Not enough data | 7.8 (93 reviews) | 

#### Marketing Campaigns

| Feature | Factiva | Owler | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | Feature Not Available | 
| **Revenue Planning ** | Not enough data | Feature Not Available | 
| **Media Attribution ** | Not enough data | Feature Not Available | 
| **Opportunity Timeline ** | Not enough data | Feature Not Available | 
| **Customization ** | Not enough data | 7.5 (87 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Factiva | Owler | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Factiva | Owler | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to Factiva (3):** [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Business Activity Monitoring Software](https://www.g2.com/categories/business-activity-monitoring)

**Unique to Owler (2):** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Factiva | Owler | 
|---|---|---|
| **Small-Business** | 19.1% | 38.0% | 
| **Mid-Market** | 27.9% | 35.2% | 
| **Enterprise** | 52.9% | 26.8% | 

### By Industry

#### Factiva

- **Public Relations and Communications:** 13.2%
- **Market Research:** 10.3%
- **Research:** 5.9%
- **Financial Services:** 5.9%
- **Investment Banking:** 5.9%
- **Banking:** 4.4%
- **Capital Markets:** 4.4%
- **Pharmaceuticals:** 4.4%
- **Management Consulting:** 4.4%
- **Information Technology and Services:** 4.4%
- **Other:** 36.8%

#### Owler

- **Computer Software:** 22.4%
- **Information Technology and Services:** 14.8%
- **Marketing and Advertising:** 6.8%
- **Financial Services:** 4.2%
- **Telecommunications:** 3.2%
- **Management Consulting:** 2.7%
- **Computer & Network Security:** 2.5%
- **Market Research:** 2.3%
- **Internet:** 1.9%
- **Consumer Goods:** 1.9%
- **Other:** 37.2%

---
## Alternatives

### Alternatives to Factiva

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---
## Top Discussions

### Factiva

No discussions available for this product.

### Owler

- Title: [How much does owler cost?](https://www.g2.com/discussions/how-much-does-owler-cost) — 1 comment *(includes official response)*
  > **Top comment:** "Hi there, the cost of Oweler depends on the plan you select. We have a Free Community product that allows users to track up to 5 companies. We also have a..."
- Title: [What is owler community?](https://www.g2.com/discussions/what-is-owler-community) — 1 comment
  > **Top comment:** "Owler Community is our free plan that makes it simple to find the company details you need to improve your sales and marketing strategy. Get instant insights..."
- Title: [Is owler credible?](https://www.g2.com/discussions/is-owler-credible) — 1 comment
  > **Top comment:** "Yes, I would say Owler content is 85% credible with the remaining portion being certain submissions that purposely exaggerate the revenue or employee size of..."
- Title: [What industry/verticals are the best fit for this product?](https://www.g2.com/discussions/what-industry-verticals-are-the-best-fit-for-this-product) — 1 comment, 2 upvotes
  > **Top comment:** "Owler is a community-based business insights platform that provides information on companies, industries, and competitors. It's widely used across various..."
- Title: [What is owler used for?](https://www.g2.com/discussions/what-is-owler-used-for) — 1 comment
  > **Top comment:** "Getting news about companies"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/factiva-vs-owler)