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Compare Facebook and Instagram for Business 
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At a Glance
Market Segments
Small-Business (62.2% of reviews)
Small-Business (78.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Facebook
Star Rating
(727)4.3 out of 5
Market Segments
Small-Business (62.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about FacebookInstagram for Business
Star Rating
(136)4.5 out of 5
Market Segments
Small-Business (78.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Instagram for BusinessFacebook vs Instagram for Business
When assessing the two solutions, reviewers found Instagram for Business easier to use, set up, and administer. Reviewers also preferred doing business with Instagram for Business overall.
- Reviewers felt that Instagram for Business meets the needs of their business better than Facebook.
- When comparing quality of ongoing product support, reviewers felt that Instagram for Business is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Instagram for Business over Facebook.
Pricing
Entry-Level Pricing
Facebook
No pricing availableInstagram for Business
No pricing availableFree Trial
Facebook
No trial information availableInstagram for Business
No trial information availableRatings
Meets Requirements
8.6
581
8.9
99
Ease of Use
8.8
590
9.0
106
Ease of Setup
8.5
218
9.1
57
Ease of Admin
7.7
173
9.0
36
Quality of Support
7.2
522
7.8
89
Has the product been a good partner in doing business?
7.3
151
8.8
32
Product Direction (% positive)
6.4
584
8.8
96
Features by Category
Agentic AI - Social Networks
7.8(won by 0.9)
13
6.9
9
7.7
13
7.8(won by 0.1)
10
Categories
Categories
Shared Categories
Facebook and Instagram for Business are categorized as Social Networks
Unique Categories
Facebook has no unique categories
Instagram for Business has no unique categories
Reviews
Reviewers' Company Size
Facebook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Instagram for Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
9.9%
Computer Software
7.8%
Information Technology and Services
7.1%
Internet
3.6%
Education Management
3.5%
Other
68.2%
Marketing and Advertising
19.2%
Apparel & Fashion
4.6%
Retail
3.8%
Real Estate
3.8%
Design
3.8%
Other
64.6%
Alternatives
Discussions
What products does Facebook have?
4 Comments
AA
Other products such as Meta View, Messenger and Instagram.Read more
What is Facebook and its features?
4 Comments
SA
It is the world's best social and business networking platform. It provides the more opportunities for business and marketing purposes.Read more
What is Facebook used for?
3 Comments
MJ
one of the best platform for connect with different people and also best for marketing your product as wellRead more
Why is your android app so glitchy?
2 Comments
I
https://instagram.com/radar_sari_00?utm_medium=copy_linkRead more
What are the benefits and challenges of using Instagram for Business, and what strategies have you found most effective?
2 Comments
PP
You can create reels with hooks to showcase and promote your products. If you are dealing with product that targets young audience, Instagram can be a growth...Read more
What are Instagram business features?
1 Comment
LM
Hello. I am also interested in this question. Recently, I decided to develop my business not only offline, but also online. Now I'm getting acquainted with...Read more
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