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Compare Facebook Pages Manager and Tailwind 
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At a Glance
Market Segments
Small-Business (71.7% of reviews)
Small-Business (91.2% of reviews)
Entry-Level Pricing
$0/ month
9.99 per month
Facebook Pages Manager
Star Rating
(1,611)4.2 out of 5
Market Segments
Small-Business (71.7% of reviews)
Pros & Cons
Entry-Level Pricing
$0/ month
Learn more about Facebook Pages ManagerTailwind
Star Rating
(140)4.3 out of 5
Market Segments
Small-Business (91.2% of reviews)
Pros & Cons
Entry-Level Pricing
9.99 per month
Learn more about TailwindSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Facebook Pages Manager excels in social publishing, with a score of 9.0, allowing for seamless scheduling and posting across multiple Facebook pages, which is crucial for small businesses managing their online presence.
- Reviewers mention that Tailwind shines in quality of support, scoring 8.6, providing users with responsive assistance and resources that help them navigate the platform effectively, which is particularly beneficial for those new to social media management.
- G2 users highlight that Facebook Pages Manager offers robust social analytics, particularly in post performance with a score of 8.8, enabling users to track engagement metrics effectively and optimize their content strategy.
- Users on G2 indicate that Tailwind's content calendar feature is on par with Facebook Pages Manager, both scoring 8.4, but Tailwind's additional visual planning tools are noted as a standout for users who prefer a more organized approach to content scheduling.
- Reviewers say that Facebook Pages Manager has a more favorable entry-level price at $0/month, making it an attractive option for small businesses looking to manage their social media without upfront costs, while Tailwind's starting price of $9.99/month may be a barrier for some users.
- Users report that Tailwind's campaign optimization feature, scoring 7.2, is less effective compared to Facebook Pages Manager's score of 8.8, indicating that users may find it harder to refine their campaigns and achieve desired results with Tailwind.
Pricing
Entry-Level Pricing
Tailwind
Plus
9.99
per month
- Smart Pin Scheduling
- Measure Pin Success
- Unlimited Pin Scheduling
Free Trial
Facebook Pages Manager
No trial information availableTailwind
Free Trial is available
Ratings
Meets Requirements
8.5
1,366
8.8
115
Ease of Use
8.3
1,381
8.6
116
Ease of Setup
8.6
785
8.8
28
Ease of Admin
8.4
787
9.0
27
Quality of Support
6.9
1,105
8.6
87
Has the product been a good partner in doing business?
7.9
711
9.6
21
Product Direction (% positive)
7.2
1,343
8.0
112
Features by Category
Social Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8(won by default)
53
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
41
Not enough data
Not enough data
Not enough data
Not enough data
Reports & Dashboards
Not enough data
Feature Not Available
Not enough data
7.7(won by default)
36
Not enough data
8.4(won by default)
43
Not enough data
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
8.4
122
8.3
24
8.1
117
7.8
21
8.2
128
6.6
15
8.2
106
6.9
15
8.6
126
6.7
14
8.1
68
7.6
13
Social Management
8.5
1108
8.1
69
9.0
1138
8.8
76
8.8
1088
Feature Not Available
8.8
1135
8.1
69
8.3
1025
Feature Not Available
7.8
64
6.8
13
8.1
14
Not enough data
Agentic AI - Social Media Management
7.0
5
Not enough data
7.0
5
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
7.3
5
Not enough data
Monitoring & Listening
Not enough data
8.8
39
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Facebook Pages Manager and Tailwind are categorized as Social Media Management
Unique Categories
Facebook Pages Manager has no unique categories
Tailwind is categorized as Social Media Analytics, Social Media Listening Tools, and Social Media Suites
Reviews
Reviewers' Company Size
Facebook Pages Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tailwind
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.1%
Non-Profit Organization Management
4.9%
Higher Education
4.0%
Education Management
3.8%
Health, Wellness and Fitness
3.5%
Other
70.7%
Marketing and Advertising
16.9%
Writing and Editing
9.6%
Health, Wellness and Fitness
6.6%
Online Media
5.1%
Information Technology and Services
4.4%
Other
57.4%
Discussions
I notice that at times there are posts that are more highly viewed than others, and I can't figure out the exact trick. Any suggestions?
3 Comments
KC
It could also depend on how many post you’re making in a day. The more you post, the further down the post moves and most people only scroll down so far then...Read more
What is Pages Manager for Facebook?
3 Comments
BS
It is the person who is in charge of the page.Read more
3rd party solutions?
2 Comments
BE
That's great news Eric!
@Jon the top tools I'd recommend are SimplyMeasured, SocialBakers and SproutSocial (though the latter isn't as comprehensive as the...Read more
Can I use this for Pinterest and
4 Comments
KT
It was designed primarily for Pinterest scheduling but you can use it for Instagram as well. Read more
Pricing for the Paid Version
3 Comments
MJ
I started with the free version to test it out and have never looked back. As my understanding of the program has grown along with the incredible growth of...Read more
Tailwind has no more discussions with answers
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