# Facebook Pages Manager vs Hootsuite Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hootsuite excels in its ability to manage multiple social media platforms simultaneously, with users praising the convenience of scheduling posts across all channels with a single action. This feature is particularly beneficial for those managing various clients, as it streamlines the planning process.
- **Users say** that Facebook Pages Manager serves as a comprehensive tool for managing business accounts, allowing users to handle inboxes, creative content, and overall account management in one place. This integration is appreciated for its user-friendly interface, making it easier for business owners to stay organized.
- **Reviewers mention** that Hootsuite's intuitive setup process is a significant advantage, with many users expressing surprise at how quickly they could get started. This ease of implementation is a key factor for teams looking to adopt a new social media management tool without extensive training.
- **According to verified reviews** , Facebook Pages Manager has recently received updates that enhance its functionality, which many users find genuinely useful. This responsiveness to user needs helps maintain its relevance, especially for small businesses that rely heavily on Facebook for engagement.
- **G2 reviewers highlight** that Hootsuite's social analytics capabilities are a standout feature, allowing users to track performance metrics effectively. This insight helps businesses refine their strategies and understand their audience better, which is crucial for successful social media campaigns.
- **Users report** that while Facebook Pages Manager offers strong social publishing features, it sometimes lacks the depth of analytics and multi-platform capabilities that Hootsuite provides. This can be a limitation for users looking to expand their social media presence beyond Facebook.



| | Facebook Pages Manager | Hootsuite | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,614 | 7,258 | 
| **Largest Market Segment** | Small-Business (71.6% of reviews) | Small-Business (59.5% of reviews) | 
| **Entry Level Price** | $0/ month | $99.00 1 user Per Month | 

---
## Top Pros & Cons

### Facebook Pages Manager

Pros:
- Centralized Management (8 reviews)
- Ease of Use (5 reviews)

Cons:
- AI Limitations (2 reviews)
- Complex Usage (2 reviews)

### Hootsuite

Pros:
- Post Scheduling (1066 reviews)
- Scheduling (1031 reviews)

Cons:
- Limited Features (320 reviews)
- Expensive (317 reviews)

---
## Ratings Comparison
| Rating | Facebook Pages Manager | Hootsuite | 
|---|---|---|
  | **Meets Requirements** | 8.5 (1369 reviews) | 8.5 (6342 reviews) | 
  | **Ease of Use** | 8.3 (1384 reviews) | 8.6 (6423 reviews) | 
  | **Ease of Setup** | 8.6 (789 reviews) | 8.7 (4205 reviews) | 
  | **Ease of Admin** | 8.4 (788 reviews) | 8.6 (2560 reviews) | 
  | **Quality of Support** | 6.9 (1107 reviews) | 8.2 (4766 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.9 (712 reviews) | 8.6 (2332 reviews) | 
  | **Product Direction (% positive)** | 7.2 (1346 reviews) | 8.0 (6208 reviews) | 

---
## Pricing

### Facebook Pages Manager

#### Entry-Level Pricing

Plan: Free

Price: $0 / month


[Learn more about Facebook Pages Manager](https://www.g2.com/products/facebook-pages-manager/reviews)

#### Free Trial

No

### Hootsuite

#### Entry-Level Pricing

Plan: Standard

Price: $99.00 1 user Per Month

Key Features:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 3 editions](https://www.g2.com/products/hootsuite/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Facebook Pages Manager** | N/A | N/A |
| **Hootsuite** | 7.5/10 | 2930 |

#### Social Analytics

| Feature | Facebook Pages Manager | Hootsuite | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 7.5 (2165 reviews) | 
| **Follower Analysis** | Not enough data | 7.9 (2367 reviews) | 
| **Post Performance** | Not enough data | 8.6 (2552 reviews) | 
| **Paid Campaign Tracking** | Not enough data | 7.4 (1817 reviews) | 
| **Attribution** | Not enough data | 7.4 (2049 reviews) | 
| **Hashtag Analytics** | Not enough data | 7.6 (1496 reviews) | 
| **Sentiment Analysis** | Not enough data | 7.5 (1456 reviews) | 

#### Reports & Dashboards

| Feature | Facebook Pages Manager | Hootsuite | 
|---|---|---|
| **Report Customizability** | Not enough data | 8.1 (2418 reviews) | 
| **Report Exporting** | Not enough data | 8.3 (2383 reviews) | 
| **Scalability** | Not enough data | 8.4 (2436 reviews) | 
| **White Label** | Not enough data | 7.1 (1393 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Facebook Pages Manager | Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (150 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (163 reviews) | 
| **Adaptive Learning** | Not enough data | 6.6 (148 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (153 reviews) | 
| **Decision Making** | Not enough data | 6.8 (152 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Facebook Pages Manager** | 7.9/10 | 1217 |
| **Hootsuite** | 7.8/10 | 5483 |

#### Content & Collaboration

| Feature | Facebook Pages Manager | Hootsuite | 
|---|---|---|
| **Content Calendar** | 8.4 (124 reviews) | 9.0 (2826 reviews) | 
| **Content Library** | 8.1 (118 reviews) | 8.0 (2575 reviews) | 
| **Shared Inbox** | 8.2 (129 reviews) | 8.0 (2546 reviews) | 
| **Approval Workflows** | 8.2 (106 reviews) | 7.8 (2418 reviews) | 
| **Users and Permissions** | 8.6 (128 reviews) | 8.2 (2536 reviews) | 
| **Content Creation** | 8.1 (71 reviews) | 8.1 (2560 reviews) | 

#### Social Management

| Feature | Facebook Pages Manager | Hootsuite | 
|---|---|---|
| **Social Analytics** | 8.5 (1111 reviews) | 8.1 (4643 reviews) | 
| **Social Publishing** | 9.0 (1142 reviews) | 8.9 (5214 reviews) | 
| **Campaign Optimization** | 8.8 (1089 reviews) | 8.2 (4523 reviews) | 
| **Social Engagement** | 8.8 (1136 reviews) | 8.4 (4923 reviews) | 
| **Social Ads** | 8.3 (1026 reviews) | 7.1 (3484 reviews) | 
| **Campaign Planning** | 7.8 (65 reviews) | 8.0 (2547 reviews) | 
| **Hashtag Capabilites** | 8.3 (16 reviews) | 7.9 (2166 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Facebook Pages Manager | Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (6 reviews) | 6.8 (288 reviews) | 
| **Multi-step Planning** | 7.0 (5 reviews) | 7.1 (281 reviews) | 
| **Cross-system Integration** | 7.0 (5 reviews) | 7.2 (318 reviews) | 
| **Adaptive Learning** | 6.7 (5 reviews) | 7.1 (282 reviews) | 
| **Natural Language Interaction** | 6.7 (5 reviews) | 7.1 (278 reviews) | 
| **Proactive Assistance** | 7.0 (5 reviews) | 7.0 (279 reviews) | 
| **Decision Making** | 7.8 (6 reviews) | 7.2 (272 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Facebook Pages Manager** | N/A | N/A |
| **Hootsuite** | 8.0/10 | 706 |

#### Platform Interoperability

| Feature | Facebook Pages Manager | Hootsuite | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.7 (565 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Facebook Pages Manager | Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (61 reviews) | 
| **Multi-step Planning** | Not enough data | 7.3 (60 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (61 reviews) | 
| **Adaptive Learning** | Not enough data | 7.4 (62 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (61 reviews) | 
| **Decision Making** | Not enough data | 7.8 (62 reviews) | 

#### Social Functionality

| Feature | Facebook Pages Manager | Hootsuite | 
|---|---|---|
| **Social Functionality** | Not enough data | 8.4 (670 reviews) | 

#### Campaign Management

| Feature | Facebook Pages Manager | Hootsuite | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.4 (677 reviews) | 
| **Campaign Optimization** | Not enough data | 8.1 (668 reviews) | 
| **Reach** | Not enough data | 8.1 (658 reviews) | 
| **Bulk Editing** | Not enough data | 7.9 (669 reviews) | 
| **Batch Uploading** | Not enough data | 8.1 (667 reviews) | 
| **Brand Safety** | Not enough data | 8.4 (654 reviews) | 
| **Fraud Protection** | Not enough data | 8.2 (649 reviews) | 
| **Frequency Capping** | Not enough data | 7.8 (634 reviews) | 
| **Budget Pacing** | Not enough data | 7.7 (636 reviews) | 
| **Creative Optimization** | Not enough data | 8.1 (630 reviews) | 
| **Rich Media Capabilties** | Not enough data | 8.0 (622 reviews) | 
| **In-App Ads** | Not enough data | 7.5 (622 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.8 (618 reviews) | 

#### Targeting

| Feature | Facebook Pages Manager | Hootsuite | 
|---|---|---|
| **Targeting** | Not enough data | 8.1 (629 reviews) | 
| **Retargeting** | Not enough data | 7.8 (617 reviews) | 
| **Geo-Targeting** | Not enough data | 7.9 (618 reviews) | 
| **Contextual Targeting** | Not enough data | 7.8 (612 reviews) | 

#### Platform

| Feature | Facebook Pages Manager | Hootsuite | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.8 (603 reviews) | 
| **Custom Reports** | Not enough data | 8.3 (619 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (615 reviews) | 
| **Performance and Reliability** | Not enough data | 8.6 (614 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.3 (603 reviews) | 
| **Customization** | Not enough data | 8.2 (601 reviews) | 
| **Workflow Capability** | Not enough data | 8.3 (604 reviews) | 
| **Internationalization** | Not enough data | 8.0 (590 reviews) | 
| **Notifications** | Not enough data | 8.2 (595 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Facebook Pages Manager** | N/A | N/A |
| **Hootsuite** | 7.7/10 | 2311 |

#### Monitoring & Listening

| Feature | Facebook Pages Manager | Hootsuite | 
|---|---|---|
| **Social Measurement** | Not enough data | 8.1 (1918 reviews) | 
| **Influencer Identification** | Not enough data | 7.2 (1510 reviews) | 
| **Brand Monitoring** | Not enough data | 8.2 (724 reviews) | 
| **Keyword Tracking** | Not enough data | 8.0 (686 reviews) | 
| **Trend Analysis** | Not enough data | 7.9 (680 reviews) | 
| **Competitor Analysis** | Not enough data | 7.7 (650 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Facebook Pages Manager | Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (61 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (61 reviews) | 
| **Adaptive Learning** | Not enough data | 7.4 (60 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (61 reviews) | 
| **Decision Making** | Not enough data | 7.4 (61 reviews) | 

#### Data Management & Analysis

| Feature | Facebook Pages Manager | Hootsuite | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | 7.5 (1357 reviews) | 
| **Social Reporting** | Not enough data | 8.1 (1869 reviews) | 
| **Alerts and Notifications** | Not enough data | 8.2 (733 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.8 (652 reviews) | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)


**Unique to Hootsuite (4):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | Facebook Pages Manager | Hootsuite | 
|---|---|---|
| **Small-Business** | 71.6% | 59.5% | 
| **Mid-Market** | 18.2% | 28.7% | 
| **Enterprise** | 10.2% | 11.8% | 

### By Industry

#### Facebook Pages Manager

- **Marketing and Advertising:** 13.1%
- **Non-Profit Organization Management:** 4.9%
- **Higher Education:** 4.1%
- **Education Management:** 3.8%
- **Health, Wellness and Fitness:** 3.5%
- **Information Technology and Services:** 2.9%
- **Hospital & Health Care:** 2.8%
- **Entertainment:** 2.8%
- **Real Estate:** 2.8%
- **Religious Institutions:** 2.6%
- **Other:** 56.7%

#### Hootsuite

- **Marketing and Advertising:** 15.4%
- **Non-Profit Organization Management:** 8.7%
- **Higher Education:** 4.2%
- **Computer Software:** 3.8%
- **Information Technology and Services:** 3.6%
- **Education Management:** 2.7%
- **Public Relations and Communications:** 2.5%
- **Retail:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Financial Services:** 2.4%
- **Other:** 51.6%

---
## Alternatives

### Alternatives to Facebook Pages Manager

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6426 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1040 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [TweetDeck](https://www.g2.com/products/tweetdeck/reviews) — 4.3/5 stars (655 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2921 reviews)
- [Khoros Social Media Management](https://www.g2.com/products/khoros-social-media-management/reviews) — 3.9/5 stars (121 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1208 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14790 reviews)

### Alternatives to Hootsuite

- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1098 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6426 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3954 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1208 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (409 reviews)

---
## Top Discussions

### Facebook Pages Manager

- Title: [What is Pages Manager for Facebook?](https://www.g2.com/discussions/what-is-pages-manager-for-facebook) — 3 comments
  > **Top comment:** "Very very well"
- Title: [I notice that at times there are posts that are more highly viewed than others, and I can't figure out the exact trick. Any suggestions?](https://www.g2.com/discussions/i-notice-that-at-times-there-are-posts-that-are-more-highly-viewed-than-others-and-i-can-t-figure-out-the-exact-trick-any-suggestions) — 3 comments, 1 upvote
  > **Top comment:** "It can depend on the interaction the post receives. Is anyone clicking, commenting and sharing. "
- Title: [How does Facebook Manager work?](https://www.g2.com/discussions/how-does-facebook-manager-work) — 2 comments, 2 upvotes
  > **Top comment:** "Its work is good.Facebook page manager is easy to use for many to manage in one platfom"
- Title: [Are there any integrations possible with Facebook Business Manager and other apps like IFFT?](https://www.g2.com/discussions/24899-are-there-any-integrations-possible-with-facebook-business-manager-and-other-apps-like-ifft) — 2 comments, 1 upvote
  > **Top comment:** "Yes. There are alot of integrations allowed for the FBM. There is a business integration option available in Settings and you select or search for the..."
- Title: [How can I do better](https://www.g2.com/discussions/how-can-i-do-better) — 2 comments, 1 upvote
  > **Top comment:** "you do batter by mind set. or positive thing.  and do not look to other what they are doing. more you in to what you are doing. may it can help you. to 
 do..."

### Hootsuite

- Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments
  > **Top comment:** "Nothing. Hootsuite discontinued their free tier "
- Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments
  > **Top comment:** "Set it and forget it."
- Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote
  > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..."
- Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote
  > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos.  Adding your Facebook page and other social networks can be found..."
- Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments
  > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/facebook-pages-manager-vs-hootsuite)