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Compare Facebook for Business and SOCi 
Featured Products
At a Glance
Market Segments
Small-Business (66.4% of reviews)
Small-Business (53.3% of reviews)
Entry-Level Pricing
Cost per 1,000 Impressions
No pricing available
Facebook for Business
Star Rating
(1,422)4.2 out of 5
Market Segments
Small-Business (66.4% of reviews)
Pros & Cons
Entry-Level Pricing
Cost per 1,000 Impressions
Browse all 2 pricing plansSOCi
Star Rating
(3,620)4.5 out of 5
Market Segments
Small-Business (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SOCiFacebook for Business vs SOCi
When assessing the two solutions, reviewers found SOCi easier to use, set up, and administer. Reviewers also preferred doing business with SOCi overall.
- Reviewers felt that SOCi meets the needs of their business better than Facebook for Business.
- When comparing quality of ongoing product support, reviewers felt that SOCi is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of SOCi over Facebook for Business.
Pricing
Entry-Level Pricing
SOCi
No pricing availableFree Trial
Facebook for Business
No trial information availableSOCi
No trial information availableRatings
Meets Requirements
8.6
1,190
8.9
3,077
Ease of Use
8.2
1,194
8.7
3,253
Ease of Setup
8.1
649
8.8
2,020
Ease of Admin
8.3
616
8.9
1,304
Quality of Support
6.6
1,084
8.8
2,537
Has the product been a good partner in doing business?
7.8
603
9.0
1,290
Product Direction (% positive)
7.2
1,160
8.8
3,082
Features by Category
Channel Functionality
8.7
40
Not enough data
Platform Interoperability
8.2
30
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
8.6
1187
8.2
948
8.5
693
8.3
990
8.5
1184
7.5
803
8.3
1143
7.7
762
8.5
1143
Feature Not Available
Feature Not Available
7.6
699
8.5
1101
Feature Not Available
Feature Not Available
Feature Not Available
8.3
1077
8.0
862
8.5
1120
8.2
794
8.4
1081
8.1
403
8.1
1055
8.4
420
8.3
1060
Targeting
8.7
980
8.4
1161
8.6
874
Feature Not Available
8.8
906
8.3
1090
Feature Not Available
8.3
1103
Platform
8.0
682
8.3
1082
8.0
839
8.4
1111
8.5
937
8.7
1156
8.4
970
8.8
1168
8.3
752
8.6
1089
8.0
903
8.6
1133
8.0
805
8.7
1121
8.3
685
Feature Not Available
8.4
967
8.4
680
Campaign Management & Optimization
7.7
14
Not enough data
7.6
14
Not enough data
8.1
14
Not enough data
8.2
13
Not enough data
8.1
13
Not enough data
7.6
13
Not enough data
8.5
13
Not enough data
6.4
13
Not enough data
7.1
12
Not enough data
7.6
13
Not enough data
8.1
15
Not enough data
Analytics & Administration
8.5
14
Not enough data
8.4
15
Not enough data
8.6
14
Not enough data
Platform
8.0
14
Not enough data
8.5
14
Not enough data
7.9
14
Not enough data
8.2
15
Not enough data
8.1
14
Not enough data
8.1
13
Not enough data
8.2
14
Not enough data
8.1
14
Not enough data
Social Analytics
Not enough data
7.8(won by default)
765
Not enough data
8.2(won by default)
800
Not enough data
8.6(won by default)
814
Not enough data
7.9(won by default)
724
Not enough data
Feature Not Available
Not enough data
7.8(won by default)
725
Not enough data
8.1(won by default)
725
Reports & Dashboards
Not enough data
8.2(won by default)
784
Not enough data
8.3(won by default)
785
Not enough data
8.5(won by default)
779
Not enough data
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
7.7(won by default)
197
Not enough data
7.8(won by default)
195
Not enough data
7.8(won by default)
193
Not enough data
7.7(won by default)
195
Not enough data
7.8(won by default)
194
Authoring Tools
8.0
24
Not enough data
8.1
19
Not enough data
8.1
21
Not enough data
8.5
21
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
19
Not enough data
8.7
19
Not enough data
Publishing Tools
8.4
20
Not enough data
8.2
19
Not enough data
9.3
21
Not enough data
Business Tools
Not enough data
8.1
157
Not enough data
Feature Not Available
Not enough data
7.6
149
Not enough data
7.8
162
Not enough data
8.0
162
Customer Tools
Not enough data
8.5
170
Not enough data
8.2
161
Not enough data
8.0
161
Not enough data
8.1
158
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
7.6
49
Not enough data
7.4
49
Not enough data
7.5
48
Not enough data
7.4
47
Not enough data
7.6
46
Listing Management
Not enough data
8.2
628
Not enough data
8.3
622
Not enough data
8.1
616
Not enough data
8.4
636
Performance
Not enough data
8.4
653
Not enough data
8.5
661
Local Search Optimization
Not enough data
8.2
409
Not enough data
8.4
422
Not enough data
8.5
428
Not enough data
8.6
420
Not enough data
8.7
431
Not enough data
8.5
436
Content & Collaboration
Not enough data
8.9
1552
Not enough data
8.4
1523
Not enough data
8.3
1398
Not enough data
8.3
1413
Not enough data
8.6
1464
Not enough data
8.4
1454
Social Management
Not enough data
8.6
1682
Not enough data
8.9
1712
Not enough data
8.3
1607
Not enough data
8.6
1666
Not enough data
8.1
1512
Not enough data
8.4
1504
Not enough data
Feature Not Available
Agentic AI - Social Media Management
Not enough data
7.9
374
Not enough data
7.9
372
Not enough data
8.1
373
Not enough data
8.0
372
Not enough data
8.0
373
Not enough data
7.9
373
Not enough data
8.0
372
Platform Interoperability
7.2
18
Not enough data
Mobile Functionality
8.1
26
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
8.6
1187
8.2
948
8.5
693
8.3
990
8.5
1184
7.5
803
8.3
1143
7.7
762
8.5
1143
Feature Not Available
Feature Not Available
7.6
699
8.5
1101
Feature Not Available
Feature Not Available
Feature Not Available
8.3
1077
8.0
862
8.5
1120
8.2
794
8.4
1081
8.1
403
8.1
1055
8.4
420
8.3
1060
Targeting
8.7
980
8.4
1161
8.6
874
Feature Not Available
8.8
906
8.3
1090
Feature Not Available
8.3
1103
Mobile
7.9
23
Not enough data
8.1
403
8.1
1055
8.4
420
8.3
1060
Platform
8.0
682
8.3
1082
8.0
839
8.4
1111
8.5
937
8.7
1156
8.4
970
8.8
1168
8.3
752
8.6
1089
8.0
903
8.6
1133
8.0
805
8.7
1121
8.3
685
Feature Not Available
8.4
967
8.4
680
Platform Interoperability
8.2
18
Not enough data
Video Functionality
8.1
25
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
8.6
1187
8.2
948
8.5
693
8.3
990
8.5
1184
7.5
803
8.3
1143
7.7
762
8.5
1143
Feature Not Available
Feature Not Available
7.6
699
8.5
1101
Feature Not Available
Feature Not Available
Feature Not Available
8.3
1077
8.0
862
8.5
1120
8.2
794
8.4
1081
8.1
403
8.1
1055
8.4
420
8.3
1060
Targeting
8.7
980
8.4
1161
8.6
874
Feature Not Available
8.8
906
8.3
1090
Feature Not Available
8.3
1103
Platform
8.0
682
8.3
1082
8.0
839
8.4
1111
8.5
937
8.7
1156
8.4
970
8.8
1168
8.3
752
8.6
1089
8.0
903
8.6
1133
8.0
805
8.7
1121
8.3
685
Feature Not Available
8.4
967
8.4
680
Platform Interoperability
8.3
170
Feature Not Available
Agentic AI - Social Media Advertising
6.9
12
8.1
227
7.2
12
8.1
229
7.5
12
8.1
230
7.5
12
8.1
230
7.1
12
8.0
229
7.2
12
8.2
230
Social Functionality
Feature Not Available
8.8
1243
Campaign Management
8.3
963
8.6
1187
8.2
948
8.5
693
8.3
990
8.5
1184
7.5
803
8.3
1143
7.7
762
8.5
1143
Feature Not Available
Feature Not Available
7.6
699
8.5
1101
Feature Not Available
Feature Not Available
Feature Not Available
8.3
1077
8.0
862
8.5
1120
8.2
794
8.4
1081
8.1
403
8.1
1055
8.4
420
8.3
1060
Targeting
8.7
980
8.4
1161
8.6
874
Feature Not Available
8.8
906
8.3
1090
Feature Not Available
8.3
1103
Platform
8.0
682
8.3
1082
8.0
839
8.4
1111
8.5
937
8.7
1156
8.4
970
8.8
1168
8.3
752
8.6
1089
8.0
903
8.6
1133
8.0
805
8.7
1121
8.3
685
Feature Not Available
8.4
967
8.4
680
Responses
Not enough data
8.2
35
Not enough data
8.4
33
Not enough data
8.1
33
Automation - AI Agents
Not enough data
8.0
33
Not enough data
8.0
32
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
32
Platform
Not enough data
8.3
32
Not enough data
8.4
32
Not enough data
8.2
31
Autonomy - AI Agents
Not enough data
8.2
32
Not enough data
8.3
32
Not enough data
8.5
32
Not enough data
8.3
32
Generative AI
Not enough data
8.5
32
Not enough data
8.5
32
Responses
Not enough data
8.2
90
Not enough data
Feature Not Available
Not enough data
8.2
81
Not enough data
8.5
84
Not enough data
Feature Not Available
Platform
Not enough data
8.0
78
Not enough data
8.3
82
Not enough data
8.2
82
Not enough data
8.4
82
Not enough data
Feature Not Available
Not enough data
8.3
76
Not enough data
8.3
87
Generative AI
Not enough data
8.3
66
Not enough data
8.1
66
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
8.6
186
Not enough data
8.6
187
Not enough data
8.7
185
Not enough data
8.6
184
Survey Customization
Not enough data
8.6
180
Not enough data
8.7
179
Not enough data
8.7
141
Not enough data
Feature Not Available
Survey Insights
Not enough data
8.8
181
Not enough data
8.6
180
Not enough data
8.7
182
Not enough data
8.7
183
Agentic AI - Survey
Not enough data
8.7
60
Not enough data
8.6
60
Not enough data
8.6
60
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
8.6
1187
8.2
948
8.5
693
8.3
990
8.5
1184
7.5
803
8.3
1143
7.7
762
8.5
1143
Feature Not Available
Feature Not Available
7.6
699
8.5
1101
Feature Not Available
Feature Not Available
Feature Not Available
8.3
1077
8.0
862
8.5
1120
8.2
794
8.4
1081
8.1
403
8.1
1055
8.4
420
8.3
1060
Targeting
8.7
980
8.4
1161
8.6
874
Feature Not Available
8.8
906
8.3
1090
Feature Not Available
8.3
1103
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.0
682
8.3
1082
8.0
839
8.4
1111
8.5
937
8.7
1156
8.4
970
8.8
1168
8.3
752
8.6
1089
8.0
903
8.6
1133
8.0
805
8.7
1121
8.3
685
Feature Not Available
8.4
967
8.4
680
Content Generation - AI Content Creation Platforms
Not enough data
8.4
48
Not enough data
8.5
47
Not enough data
8.5
48
Management - AI Content Creation Platforms
Not enough data
8.5
48
Not enough data
8.6
48
Not enough data
8.4
48
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
8.6
979
|
Verified
Not enough data
8.3
951
|
Verified
Not enough data
8.5
977
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
8.3
932
|
Verified
Not enough data
8.8
1026
|
Verified
Media Monitoring
Not enough data
8.8
1018
|
Verified
Not enough data
8.9
1031
Not enough data
8.6
956
|
Verified
In-House Management
Not enough data
7.9
575
Not enough data
8.2
918
|
Verified
Generative AI
Not enough data
8.1
756
Agentic AI - Online Reputation Management
Not enough data
7.8
210
Not enough data
7.8
208
Not enough data
8.0
212
Not enough data
7.9
211
Not enough data
7.9
213
Not enough data
7.9
211
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
8.1
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
7.7
35
Customer Interaction Automation - AI Customer Support Agents
Not enough data
8.1
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
8.0
35
Automation
Not enough data
8.1
35
Not enough data
8.0
35
Not enough data
8.1
35
Autonomy
Not enough data
7.9
35
Not enough data
8.0
35
Not enough data
8.2
35
Not enough data
8.3
35
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Facebook for Business and SOCi are categorized as Social Media Advertising
Unique Categories
Facebook for Business is categorized as Creative Management Platforms, Cross-Channel Advertising, Demand Side Platform (DSP), Digital Audio Advertising, Display Advertising, Mobile Advertising, Native Advertising, Paid Search Advertising, and Video Advertising
SOCi is categorized as AI Content Creation Platforms, Multi-Location Marketing Platforms, AI Agents For Business Operations, Store Locator, Local Listing Management, Chatbots, Local SEO, Online Reputation Management, Social Media Analytics, Social Media Suites, Social Media Management, Survey, and AI Customer Support Agents
Reviews
Reviewers' Company Size
Facebook for Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SOCi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Retail
4.9%
Real Estate
3.7%
Information Technology and Services
3.5%
Internet
3.2%
Other
65.2%
Real Estate
23.2%
Marketing and Advertising
6.8%
Health, Wellness and Fitness
6.8%
Retail
5.6%
Leisure, Travel & Tourism
4.9%
Other
52.6%
Alternatives
Discussions
How to promote myself as a professional content writer?
2 Comments
MS
Here an article write me about Personal Brand: https://micaelasabja.com/marketing/5-respuestas-sobre-marca-personal/Read more
What is Facebook for Business used for?
2 Comments
DC
It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful...Read more
I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?
2 Comments
SV
Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders.Read more
I need step by step quidance
3 Comments
CD
Within the SOCi dashboard is SOCi University. They have a plethora of knowledge-based articles and videos to guide you through all dashboard functions.Read more
What type of integrations are available with SOCi?
1 Comment
NA
Hi Ashley, your Customer Success Manager will be happy to discuss these options with you via phone. SOCi has many integration methods for agencies that would...Read more
When will we be able to post more than 4 pictures at a time on Instagram and google account?
1 Comment
AC
Hi Fei,
Apologies for the delay on responding here. Earlier this year, the Instagram API was opened up so 3rd party applications can post multiple images...Read more
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