Link copied to clipboard # Facebook for Business vs Smartly Comparison - What are their main differences? Share [ Export ](/compare/facebook-for-business/smartly/export.csv) FacebookSmartly[+ Add Product](#) Pricing **Facebook for Business** **Cost per 1,000 Impressions** · CPM **Smartly** **% Fee** of Media Spend · Self-Serve + Support **Pricing Insights** from reviews Time to Implement **Facebook for Business** 1 monthFaster Based on 352 responses **Smartly** 2 months Based on 28 responses Return on Investment **Facebook for Business** 11 months Based on 296 responses **Smartly** 11 months Based on 19 responses Perceived Cost **Facebook for Business** $$$$$ **Smartly** $$$$$ Average Discount **Facebook for Business** 8%1% more **Smartly** 7% ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") ![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Facebook for Business** [ Ease of Use (30) ](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1050520&qs=pros-and-cons#reviews)[ Audience Targeting (28) ](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1051229&qs=pros-and-cons#reviews)[ Ad Issues (19) ](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1049609&qs=pros-and-cons#reviews)[ Poor Customer Support (16) ](https://www.g2.com/products/facebook-for-business/reviews?filters%5Bsentiment_snippet%5D=1047863&qs=pros-and-cons#reviews) **Smartly** Not enough data Integrations **Facebook for Business** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_77d7429c23569c5165fdc429d10c2644/canva.png "Product Avatar Image") Canva ](https://www.g2.com/products/canva/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/facebook.png "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d905f0162fb0e2f776fba47437283c20/highlevel.png "Product Avatar Image") HighLevel ](https://www.g2.com/products/highlevel/reviews)[ View all ](https://www.g2.com/products/facebook-for-business/integrations) **Smartly** Not enough data Screenshots **Facebook for Business** ![Facebook for Business screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/12162/uploads_2Ff7d2cb7c-564d-4854-8e12-d43faf773370_2FAdvertise_on_Facebook.png) **Smartly** ![Smartly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1416155/Homepage.png) **Ratings** from reviews Meets Requirements **Facebook for Business** **8.6** /10 Based on 1,218 responses **Smartly** **8.6** /10 Based on 388 responses Ease of Use **Facebook for Business** **8.1** /10 Based on 1,224 responses **Smartly** **8.3** /10 Based on 390 responses Ease of Setup **Facebook for Business** **8.1** /10 Based on 679 responses **Smartly** **8.3** /10 Based on 181 responses Ease of Admin **Facebook for Business** **8.3** /10 Based on 626 responses **Smartly** **8.3** /10 Based on 180 responses Quality of Support **Facebook for Business** **6.6** /10 Based on 1,110 responses **Smartly** **9.3** /10 Based on 383 responses Has the product been a good partner in doing business? **Facebook for Business** **7.8** /10 Based on 613 responses **Smartly** **9.0** /10 Based on 179 responses Product Direction (% positive) **Facebook for Business** **7.2** /10 Based on 1,187 responses **Smartly** **8.6** /10 Based on 384 responses **Features** ratings from reviews Creative Management Platforms **8.4** /10 Based on 24 responses **8.5** /10 Based on 69 responses Social Media Advertising **8.0** /10 Based on 1,120 responses **8.3** /10 Based on 370 responses Video Advertising **8.0** /10 Based on 1,111 responses **8.6** /10 Based on 363 responses Sign up or Log in to uncover more feature rated insights from real users to improve your shopping experience. Uncover for Free Demand Side Platform (DSP) **8.8** /10 Based on 1,111 responses Not enough data Paid Search Advertising **8.0** /10 Based on 16 responses Not enough data Display Advertising **8.0** /10 Based on 1,112 responses Not enough data Mobile Advertising **7.6** /10 Based on 1,111 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 66.6% Mid-Market(51-1000 emp.) 25.6% Enterprise(\> 1000 emp.) 7.9% Small-Business(50 or fewer emp.) 66.6% Mid-Market(51-1000 emp.) 25.6% Enterprise(\> 1000 emp.) 7.9% Small-Business(50 or fewer emp.) 19.7% Mid-Market(51-1000 emp.) 50.6% Enterprise(\> 1000 emp.) 29.7% Small-Business(50 or fewer emp.) 19.7% Mid-Market(51-1000 emp.) 50.6% Enterprise(\> 1000 emp.) 29.7% **Reviewers' Industry** [![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business")](https://www.g2.com/products/facebook-for-business/reviews) Facebook for Business Marketing and Advertising 19.4% Retail 4.8% Real Estate 3.7% Information Technology and Services 3.4% Internet 3.1% Other 65.6% [![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews) Smartly Marketing and Advertising 17.9% Retail 13.1% Leisure, Travel & Tourism 8.2% Apparel & Fashion 7.5% Food & Beverages 5.8% Other 47.6% Alternatives **Facebook for Business Alternatives** ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Adobe Advertising Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/995bb4e42078c200fd16c099b6a8aff1/adobe-advertising-cloud.svg "Adobe Advertising Cloud") [ Adobe Advertising Cloud ](/products/adobe-advertising-cloud/reviews) ![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion") [ MediaMath by Infillion ](/products/mediamath-by-infillion/reviews) ![Skai](https://images.g2crowd.com/uploads/product/hd_favicon/a84d838c2b413947a518895a94688172/skai.svg "Skai") [ Skai ](/products/skai/reviews) **Smartly Alternatives** ![Prisma](https://images.g2crowd.com/uploads/product/hd_favicon/92973751adf94461e603efb90b7988a4/prisma-mediaocean.svg "Prisma") [ Prisma ](/products/prisma-mediaocean/reviews) ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra") [ Celtra ](/products/celtra/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![AdCreative.ai](https://images.g2crowd.com/uploads/product/hd_favicon/e86e8283a1fa251a2362c2b27b49d6d2/adcreative-ai.svg "AdCreative.ai") [ AdCreative.ai ](/products/adcreative-ai/reviews) ## Facebook vs Smartly FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Facebook vs Smartly? Smartly stands out for its higher reviewer satisfaction in support and setup, while Facebook is favored for its audience reach and targeting capabilities. | [Facebook](https://www.g2.com/products/facebook-for-business/reviews) | [Smartly](https://www.g2.com/products/smartly/reviews) | | --- | --- | | 4.2/5 (1,457 reviews) | 4.4/5 (475 reviews) | | Small-Business | Mid-Market | | 8.1 | 8.3 | | 6.6 | 9.3 | | Audience Targeting (26 all-time mentions) | — | ### How do the pricing models of Facebook and Smartly compare? Smartly is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost-effectiveness. - **Facebook:** Reviewers highlight Facebook as budget-friendly and cost-effective for small campaigns, but note rising ad costs and the need to pay for meaningful reach. - **Smartly:** Reviewers consistently praise Smartly for delivering strong value, especially for automating and scaling campaigns, and for saving time and resources in campaign management. ### What are the best alternatives to Facebook and Smartly? Prisma, AdRoll, and Celtra are the top three alternatives to Facebook and Smartly in Social Media Advertising. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Facebook](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5 (1,457) | Small-Business | Budget-friendly for small campaigns | Audience Targeting (26 all-time mentions) | | [Smartly](https://www.g2.com/products/smartly/reviews) | 4.4/5 (475) | Mid-Market | Strong value for automation and scaling | Campaign automation and cross-channel management | | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5 (437) | Enterprise | — | — | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787) | Small-Business | — | — | | [Celtra](https://www.g2.com/products/celtra/reviews) | 4.4/5 (409) | Mid-Market | — | — | ### Which Social Media Advertising features should I prioritize when comparing Facebook and Smartly? Buyers should prioritize Audience Reach, Campaign Automation, Creative Management, and Support Quality when comparing Facebook and Smartly. - **Audience Reach:** Facebook: 21 all-time mentions for Audience Reach, 14 for Reach; Smartly: — - **Campaign Automation:** Facebook: —; Smartly: Reviewers consistently cite automation and cross-channel campaign management as key strengths. - **Creative Management:** Facebook: 20 all-time mentions for Features; Smartly: Reviewers highlight creative templates and bulk creative management. - **Support Quality:** Facebook: Quality of Support score 6.6; Smartly: Quality of Support score 9.3 ### What are the pros and cons of Facebook vs Smartly? Facebook's headline strength is audience targeting and reach, while Smartly excels in campaign automation and support quality. - **Facebook strengths:** Audience Targeting (26 all-time mentions), Ease of Use (26), Advertising Management (22), Audience Reach (21), Campaign Management (20), Features (20), Targeting Options (18), Ad Management (17), Customer Engagement (11), Easy Setup (11) - **Facebook trade-offs:** Ad Issues (16 all-time mentions), Poor Customer Support (15), Ad Management Issues (14), Poor Interface Design (12), Limited Features (11) - **Smartly strengths:** Reviewers highlight campaign automation, cross-channel management, creative templates, and high support satisfaction (Quality of Support 9.3) - **Smartly trade-offs:** Reviewers note a learning curve for advanced features and occasional bugs or delays in syncing new platform features ### Is Facebook or Smartly better for small businesses? Facebook is the better fit for small businesses, as it is most frequently reviewed by small-business users and praised for its budget-friendly options. - **Facebook:** Largest reviewer segment is Small-Business; reviewers highlight ease of use, low-budget campaign options, and broad reach as key benefits for small businesses. - **Smartly:** Largest reviewer segment is Mid-Market; reviewers note its strengths in automation and scaling, but it is less frequently cited by small-business users. ### Which Social Media Advertising platform has better integrations? Facebook is favored for integrations, with a higher volume of reviewer-cited integrations and broader ecosystem mentions. - **Facebook:** 1,007 all-time reviews mention Facebook integrations; Hootsuite (7), Shopify (6) are also cited. - **Smartly:** Reviewers mention integrations with Meta platforms and Google Sheets for campaign management, but with fewer cited third-party integrations. ### How do Facebook and Smartly compare on customer support? Smartly is rated significantly higher than Facebook for Quality of Support, with a 2.7-point advantage (9.3 vs 6.6). - **Facebook:** Reviewers frequently mention slow or difficult-to-access support, with 15 all-time mentions of poor customer support. - **Smartly:** Reviewers consistently praise Smartly's support, citing fast response times, helpful onboarding, and 24/7 chat availability. ### Which is easier to implement, Facebook or Smartly? Smartly scores slightly higher than Facebook on Ease of Setup (8.3 vs 8.1), indicating a marginal advantage in implementation. - **Facebook:** Reviewers describe setup as straightforward for basic use, but note complexity and frequent interface changes can make advanced setup challenging. - **Smartly:** Reviewers highlight easy and frictionless initial setup, with onboarding support and a plug-and-play process, though some mention a learning curve for advanced features. ### Which product has better Reach? Facebook is the stronger product for Reach, as supported by reviewer sentiment and feature mentions. - **Facebook:** 21 all-time mentions for Audience Reach, 14 for Reach; Reach is a core feature; reviewers consistently cite broad audience access as a key benefit. - **Smartly:** Reach is not cited as a core feature or reviewer theme; reviewers focus on automation and campaign management rather than audience reach.