# Facebook for Business vs Smartly Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Facebook for Business excels in its **precision targeting capabilities** , making it particularly effective for recruitment campaigns. Users appreciate how the Ads Manager allows them to target specific demographics, locations, and interests, which enhances their ability to reach the right candidates.
- **Users say** that Smartly stands out for its **ease of use** and **customer support**. Many reviewers highlight the intuitive interface and the seamless onboarding process, which makes managing multiple campaigns across Facebook and Instagram straightforward and efficient.
- **According to verified reviews** , Facebook for Business has a significantly higher overall G2 Score, indicating greater user satisfaction. Reviewers frequently mention the platform's robust features for managing social media accounts, including the ability to control access through a single login and easily schedule content across various Meta platforms.
- **Reviewers mention** that while Smartly offers a user-friendly experience, it has fewer recent reviews compared to Facebook for Business, which may indicate less widespread adoption or user engagement. This could affect the reliability of feedback for potential buyers looking for a well-established solution.
- **Users highlight** that Facebook for Business provides a comprehensive suite of tools for **campaign optimization** and **retargeting** , which are essential for maximizing ad performance. The platform's capabilities in these areas are frequently praised, showcasing its effectiveness in driving results.
- **G2 reviewers note** that Smartly's strong customer support and features like **automated ad creation** and **custom reports** are significant advantages, especially for users managing large-scale campaigns. This level of support can be a game-changer for businesses looking to streamline their advertising efforts.



| | Facebook for Business | Smartly | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,456 | 468 | 
| **Largest Market Segment** | Small-Business (66.5% of reviews) | Mid-Market (51.4% of reviews) | 
| **Entry Level Price** | Cost per 1,000 Impressions | % Fee of Media Spend | 

---
## Top Pros & Cons

### Facebook for Business

Pros:
- Audience Targeting (26 reviews)
- Ease of Use (26 reviews)

Cons:
- Ad Issues (16 reviews)
- Poor Customer Support (15 reviews)

### Smartly

**Not enough data**

---
## Ratings Comparison
| Rating | Facebook for Business | Smartly | 
|---|---|---|
  | **Meets Requirements** | 8.6 (1217 reviews) | 8.5 (385 reviews) | 
  | **Ease of Use** | 8.1 (1223 reviews) | 8.3 (387 reviews) | 
  | **Ease of Setup** | 8.1 (678 reviews) | 8.3 (178 reviews) | 
  | **Ease of Admin** | 8.3 (625 reviews) | 8.3 (178 reviews) | 
  | **Quality of Support** | 6.5 (1109 reviews) | 9.3 (380 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.8 (612 reviews) | 8.9 (176 reviews) | 
  | **Product Direction (% positive)** | 7.2 (1186 reviews) | 8.6 (381 reviews) | 

---
## Pricing

### Facebook for Business

#### Entry-Level Pricing

Plan: CPM

Price: Cost per 1,000 Impressions


[Browse all 2 editions](https://www.g2.com/products/facebook-for-business/pricing)

#### Free Trial

No

### Smartly

#### Entry-Level Pricing

Plan: Self-Serve + Support

Price: % Fee of Media Spend

Description: The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.



Key Features:
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.

[Browse all 2 editions](https://www.g2.com/products/smartly/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Facebook for Business** | 8.0/10 | 1111 |
| **Smartly** | N/A | N/A |

#### Channel Functionality

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Display Functionality** | 8.7 (41 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Close Ecosystem API** | 8.2 (30 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (973 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 8.2 (952 reviews) | 8.5 (317 reviews) | 
| **Reach** | 8.3 (998 reviews) | Feature Not Available | 
| **Bulk Editing** | 7.5 (805 reviews) | 7.8 (284 reviews) | 
| **Batch Uploading** | 7.7 (762 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | Feature Not Available | 8.2 (204 reviews) | 
| **Fraud Protection** | 7.6 (699 reviews) | 8.0 (161 reviews) | 
| **Frequency Capping** | Feature Not Available | 8.1 (211 reviews) | 
| **Budget Pacing** | Feature Not Available | 8.2 (273 reviews) | 
| **Creative Optimization** | 8.0 (865 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 8.2 (794 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 8.1 (404 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 8.4 (420 reviews) | 8.2 (151 reviews) | 

#### Targeting

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Targeting** | 8.7 (991 reviews) | 8.8 (312 reviews) | 
| **Retargeting** | 8.6 (879 reviews) | 8.9 (293 reviews) | 
| **Geo-Targeting** | 8.8 (909 reviews) | 8.9 (288 reviews) | 

#### Platform

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **API / Integrations** | 8.0 (687 reviews) | 8.3 (221 reviews) | 
| **Custom Reports** | 8.0 (846 reviews) | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 8.5 (943 reviews) | 8.3 (291 reviews) | 
| **Performance and Reliability** | 8.4 (980 reviews) | 8.3 (311 reviews) | 
| **Enterprise Scalability** | 8.3 (753 reviews) | 8.5 (261 reviews) | 
| **Customization** | 8.0 (904 reviews) | 8.3 (279 reviews) | 
| **Workflow Capability** | 8.0 (805 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | 8.3 (686 reviews) | 8.6 (223 reviews) | 
| **Notifications** | 8.4 (969 reviews) | 8.2 (274 reviews) | 

### Paid Search Advertising

| Product | Score | Reviews |
|---|---|---|
| **Facebook for Business** | 8.0/10 | 16 |
| **Smartly** | N/A | N/A |

#### Campaign Management & Optimization

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Paid Keyword Optimization** | 7.7 (14 reviews) | Not enough data | 
| **Bid Rules** | 7.6 (14 reviews) | Not enough data | 
| **Ad Creation and Editing** | 8.1 (14 reviews) | Not enough data | 
| **Ad and Landing Page Scheduling** | 8.2 (13 reviews) | Not enough data | 
| **Scenario Planning** | 8.1 (13 reviews) | Not enough data | 
| **Portfolio Bid Optimization** | 7.6 (13 reviews) | Not enough data | 
| **Advanced Targeting Options** | 8.5 (13 reviews) | Not enough data | 
| **Offline Capabilities** | 6.4 (13 reviews) | Not enough data | 
| **Extensions** | 7.1 (12 reviews) | Not enough data | 
| **Product Listing Ads** | 7.6 (13 reviews) | Not enough data | 
| **Budget Execution & Monitoring** | 8.1 (15 reviews) | Not enough data | 

#### Analytics & Administration

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Ad and Conversion Tracking** | 8.5 (14 reviews) | Not enough data | 
| **Attribution** | 8.4 (15 reviews) | Not enough data | 
| **Reports** | 8.6 (14 reviews) | Not enough data | 

#### Platform

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **APIs** | 8.0 (14 reviews) | Not enough data | 
| **Notifications** | 8.5 (14 reviews) | Not enough data | 
| **Customization** | 7.9 (14 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.2 (15 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (14 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.1 (13 reviews) | Not enough data | 
| **Workflow Capability** | 8.2 (14 reviews) | Not enough data | 
| **Internationalization** | 8.1 (14 reviews) | Not enough data | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Facebook for Business** | 8.4/10 | 24 |
| **Smartly** | 8.5/10 | 69 |

#### Authoring Tools

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Ad Templates** | 8.0 (24 reviews) | 8.5 (57 reviews) | 
| **HTML5 Authoring** | 8.1 (19 reviews) | 7.8 (24 reviews) | 
| **Automated Ad Creation** | 8.1 (21 reviews) | 8.5 (56 reviews) | 
| **Lanugage Translation** | 8.5 (21 reviews) | 8.2 (32 reviews) | 

#### Agentic AI - Creative Management Platforms

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Dynamic Versioning** | 8.7 (19 reviews) | 8.7 (45 reviews) | 
| **A/B Testing ** | 8.7 (19 reviews) | 8.8 (54 reviews) | 

#### Publishing Tools

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Demand Side Platform Built-in** | 8.4 (20 reviews) | Feature Not Available | 
| **Demand Side Platform Integration** | 8.2 (19 reviews) | Feature Not Available | 
| **Campaign Scheduling** | 9.3 (21 reviews) | 8.9 (56 reviews) | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Facebook for Business** | 7.6/10 | 1110 |
| **Smartly** | N/A | N/A |

#### Platform Interoperability

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Close Ecosystem API** | 7.2 (18 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Mobile Functionality** | 8.1 (26 reviews) | Not enough data | 

#### Agentic AI - Mobile Advertising

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (973 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 8.2 (952 reviews) | 8.5 (317 reviews) | 
| **Reach** | 8.3 (998 reviews) | Feature Not Available | 
| **Bulk Editing** | 7.5 (805 reviews) | 7.8 (284 reviews) | 
| **Batch Uploading** | 7.7 (762 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | Feature Not Available | 8.2 (204 reviews) | 
| **Fraud Protection** | 7.6 (699 reviews) | 8.0 (161 reviews) | 
| **Frequency Capping** | Feature Not Available | 8.1 (211 reviews) | 
| **Budget Pacing** | Feature Not Available | 8.2 (273 reviews) | 
| **Creative Optimization** | 8.0 (865 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 8.2 (794 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 8.1 (404 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 8.4 (420 reviews) | 8.2 (151 reviews) | 

#### Targeting

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Targeting** | 8.7 (991 reviews) | 8.8 (312 reviews) | 
| **Retargeting** | 8.6 (879 reviews) | 8.9 (293 reviews) | 
| **Geo-Targeting** | 8.8 (909 reviews) | 8.9 (288 reviews) | 

#### Mobile

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Mobile Tracking** | 7.9 (23 reviews) | Not enough data | 
| **In-App Ads** | 8.1 (404 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 8.4 (420 reviews) | 8.2 (151 reviews) | 

#### Platform

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **API / Integrations** | 8.0 (687 reviews) | 8.3 (221 reviews) | 
| **Custom Reports** | 8.0 (846 reviews) | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 8.5 (943 reviews) | 8.3 (291 reviews) | 
| **Performance and Reliability** | 8.4 (980 reviews) | 8.3 (311 reviews) | 
| **Enterprise Scalability** | 8.3 (753 reviews) | 8.5 (261 reviews) | 
| **Customization** | 8.0 (904 reviews) | 8.3 (279 reviews) | 
| **Workflow Capability** | 8.0 (805 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | 8.3 (686 reviews) | 8.6 (223 reviews) | 
| **Notifications** | 8.4 (969 reviews) | 8.2 (274 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Facebook for Business** | 8.0/10 | 1110 |
| **Smartly** | 8.6/10 | 360 |

#### Platform Interoperability

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Close Ecosystem API** | 8.2 (18 reviews) | 8.8 (20 reviews) | 

#### Video Functionality

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Video Functionality** | 8.1 (25 reviews) | 8.4 (68 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (973 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 8.2 (952 reviews) | 8.5 (317 reviews) | 
| **Reach** | 8.3 (998 reviews) | Feature Not Available | 
| **Bulk Editing** | 7.5 (805 reviews) | 7.8 (284 reviews) | 
| **Batch Uploading** | 7.7 (762 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | Feature Not Available | 8.2 (204 reviews) | 
| **Fraud Protection** | 7.6 (699 reviews) | 8.0 (161 reviews) | 
| **Frequency Capping** | Feature Not Available | 8.1 (211 reviews) | 
| **Budget Pacing** | Feature Not Available | 8.2 (273 reviews) | 
| **Creative Optimization** | 8.0 (865 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 8.2 (794 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 8.1 (404 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 8.4 (420 reviews) | 8.2 (151 reviews) | 

#### Targeting

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Targeting** | 8.7 (991 reviews) | 8.8 (312 reviews) | 
| **Retargeting** | 8.6 (879 reviews) | 8.9 (293 reviews) | 
| **Geo-Targeting** | 8.8 (909 reviews) | 8.9 (288 reviews) | 

#### Platform

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **API / Integrations** | 8.0 (687 reviews) | 8.3 (221 reviews) | 
| **Custom Reports** | 8.0 (846 reviews) | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 8.5 (943 reviews) | 8.3 (291 reviews) | 
| **Performance and Reliability** | 8.4 (980 reviews) | 8.3 (311 reviews) | 
| **Enterprise Scalability** | 8.3 (753 reviews) | 8.5 (261 reviews) | 
| **Customization** | 8.0 (904 reviews) | 8.3 (279 reviews) | 
| **Workflow Capability** | 8.0 (805 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | 8.3 (686 reviews) | 8.6 (223 reviews) | 
| **Notifications** | 8.4 (969 reviews) | 8.2 (274 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Facebook for Business** | 8.0/10 | 1119 |
| **Smartly** | 8.3/10 | 367 |

#### Platform Interoperability

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Close Ecosystem API** | 8.3 (170 reviews) | 8.2 (27 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (12 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (14 reviews) | Not enough data | 
| **Decision Making** | 7.4 (13 reviews) | Not enough data | 

#### Social Functionality

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Social Functionality** | Feature Not Available | 8.7 (286 reviews) | 

#### Campaign Management

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (973 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 8.2 (952 reviews) | 8.5 (317 reviews) | 
| **Reach** | 8.3 (998 reviews) | Feature Not Available | 
| **Bulk Editing** | 7.5 (805 reviews) | 7.8 (284 reviews) | 
| **Batch Uploading** | 7.7 (762 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | Feature Not Available | 8.2 (204 reviews) | 
| **Fraud Protection** | 7.6 (699 reviews) | 8.0 (161 reviews) | 
| **Frequency Capping** | Feature Not Available | 8.1 (211 reviews) | 
| **Budget Pacing** | Feature Not Available | 8.2 (273 reviews) | 
| **Creative Optimization** | 8.0 (865 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 8.2 (794 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 8.1 (404 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 8.4 (420 reviews) | 8.2 (151 reviews) | 

#### Targeting

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Targeting** | 8.7 (991 reviews) | 8.8 (312 reviews) | 
| **Retargeting** | 8.6 (879 reviews) | 8.9 (293 reviews) | 
| **Geo-Targeting** | 8.8 (909 reviews) | 8.9 (288 reviews) | 

#### Platform

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **API / Integrations** | 8.0 (687 reviews) | 8.3 (221 reviews) | 
| **Custom Reports** | 8.0 (846 reviews) | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 8.5 (943 reviews) | 8.3 (291 reviews) | 
| **Performance and Reliability** | 8.4 (980 reviews) | 8.3 (311 reviews) | 
| **Enterprise Scalability** | 8.3 (753 reviews) | 8.5 (261 reviews) | 
| **Customization** | 8.0 (904 reviews) | 8.3 (279 reviews) | 
| **Workflow Capability** | 8.0 (805 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | 8.3 (686 reviews) | 8.6 (223 reviews) | 
| **Notifications** | 8.4 (969 reviews) | 8.2 (274 reviews) | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **Facebook for Business** | N/A | N/A |
| **Smartly** | N/A | N/A |

#### Platform Basics

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Cross-Device Advertising** | Not enough data | Not enough data | 
| **Audio Ad Formats** | Not enough data | Not enough data | 
| **Programmatic Audio** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform Reporting

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Performance Monitoring** | Not enough data | Not enough data | 
| **Reporting Dashboards** | Not enough data | Not enough data | 
| **Dashboard Exports** | Not enough data | Not enough data | 
| **Music Genre Reporting** | Not enough data | Not enough data | 

#### Agentic AI - Digital Audio Advertising

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Facebook for Business** | 8.8/10 | 1110 |
| **Smartly** | N/A | N/A |

#### Demand Side Platforms

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (973 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 8.2 (952 reviews) | 8.5 (317 reviews) | 
| **Reach** | 8.3 (998 reviews) | Feature Not Available | 
| **Bulk Editing** | 7.5 (805 reviews) | 7.8 (284 reviews) | 
| **Batch Uploading** | 7.7 (762 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | Feature Not Available | 8.2 (204 reviews) | 
| **Fraud Protection** | 7.6 (699 reviews) | 8.0 (161 reviews) | 
| **Frequency Capping** | Feature Not Available | 8.1 (211 reviews) | 
| **Budget Pacing** | Feature Not Available | 8.2 (273 reviews) | 
| **Creative Optimization** | 8.0 (865 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 8.2 (794 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 8.1 (404 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 8.4 (420 reviews) | 8.2 (151 reviews) | 

#### Targeting

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Targeting** | 8.7 (991 reviews) | 8.8 (312 reviews) | 
| **Retargeting** | 8.6 (879 reviews) | 8.9 (293 reviews) | 
| **Geo-Targeting** | 8.8 (909 reviews) | 8.9 (288 reviews) | 

#### Demand Side Platforms

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Machine Learning Optimization** | Not enough data | Not enough data | 
| **Estimate and Projections** | Not enough data | Not enough data | 
| **Cross-Device Capabilities** | Not enough data | Not enough data | 

#### Platform

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **API / Integrations** | 8.0 (687 reviews) | 8.3 (221 reviews) | 
| **Custom Reports** | 8.0 (846 reviews) | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 8.5 (943 reviews) | 8.3 (291 reviews) | 
| **Performance and Reliability** | 8.4 (980 reviews) | 8.3 (311 reviews) | 
| **Enterprise Scalability** | 8.3 (753 reviews) | 8.5 (261 reviews) | 
| **Customization** | 8.0 (904 reviews) | 8.3 (279 reviews) | 
| **Workflow Capability** | 8.0 (805 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | 8.3 (686 reviews) | 8.6 (223 reviews) | 
| **Notifications** | 8.4 (969 reviews) | 8.2 (274 reviews) | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Facebook for Business** | N/A | N/A |
| **Smartly** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Facebook for Business** | N/A | N/A |
| **Smartly** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | Facebook for Business | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising)

**Unique to Facebook for Business (6):** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising)



---
## Reviewer Demographics

### By Company Size

| Segment | Facebook for Business | Smartly | 
|---|---|---|
| **Small-Business** | 66.5% | 19.0% | 
| **Mid-Market** | 25.6% | 51.4% | 
| **Enterprise** | 7.9% | 29.6% | 

### By Industry

#### Facebook for Business

- **Marketing and Advertising:** 19.5%
- **Retail:** 4.8%
- **Real Estate:** 3.7%
- **Information Technology and Services:** 3.4%
- **Internet:** 3.1%
- **Health, Wellness and Fitness:** 2.8%
- **Financial Services:** 2.5%
- **Computer Software:** 2.4%
- **Education Management:** 2.3%
- **Apparel & Fashion:** 2.2%
- **Other:** 53.4%

#### Smartly

- **Marketing and Advertising:** 18.1%
- **Retail:** 13.1%
- **Leisure, Travel & Tourism:** 8.2%
- **Apparel & Fashion:** 7.3%
- **Food & Beverages:** 5.6%
- **Internet:** 4.5%
- **Transportation/Trucking/Railroad:** 3.5%
- **Automotive:** 2.8%
- **Consumer Goods:** 2.6%
- **Information Technology and Services:** 2.3%
- **Other:** 31.9%

---
## Alternatives

### Alternatives to Facebook for Business

- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (0 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Google Ads](https://www.g2.com/products/google-ads/reviews) — 4.3/5 stars (2038 reviews)

### Alternatives to Smartly

- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (409 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) — 4.3/5 stars (792 reviews)
- [ROI Hunter](https://www.g2.com/products/roi-hunter/reviews) — 4.8/5 stars (205 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (0 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)

---
## Top Discussions

### Facebook for Business

- Title: [I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?](https://www.g2.com/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) — 2 comments
  > **Top comment:** "Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders."
- Title: [What is Facebook for Business used for?](https://www.g2.com/discussions/what-is-facebook-for-business-used-for) — 2 comments
  > **Top comment:** "It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful..."
- Title: [How to promote myself as a professional content writer?](https://www.g2.com/discussions/how-to-promote-myself-as-a-professional-content-writer) — 2 comments, 2 upvotes
  > **Top comment:** "First, You create a" Facebook Page"  by brand name. Then you run ads  with targeting."
- Title: [On Facebook, more than 2 million companies interact with customers. Learn how to contact new people on Facebook... Meta for Business (previously Facebook for Business).](https://www.g2.com/discussions/on-facebook-more-than-2-million-companies-interact-with-customers-learn-how-to-contact-new-people-on-facebook-meta-for-business-previously-facebook-for-business) — 1 comment, 1 upvote
  > **Top comment:** "thanks dor question "
- Title: [How do I change the ads of a campaign without hampering the learning curve of campaign ?](https://www.g2.com/discussions/how-do-i-change-the-ads-of-a-campaign-without-hampering-the-learning-curve-of-campaign) — 1 comment, 1 upvote
  > **Top comment:** "For a manual app ads campaign just add create a new adset and add the ads to this, but with Automated app ads campaign there is no way you could change the..."

### Smartly

- Title: [What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) — 1 comment, 1 upvote
  > **Top comment:** "Here are some great ways to optimize Facebook traffic campaigns in Smartly.io:

1. Predictive Budget Allocation with Budget Pools allows for you to have a..."
- Title: [what is the best use-case of smartly you have seen in the industry?](https://www.g2.com/discussions/27547-what-is-the-best-use-case-of-smartly-you-have-seen-in-the-industry) — 1 comment
  > **Top comment:** "There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize..."
- Title: [When will better support for Instagram existing posts be implemented?](https://www.g2.com/discussions/24539-when-will-better-support-for-instagram-existing-posts-be-implemented) — 1 comment, 1 upvote
  > **Top comment:** "Hi Mark, unfortunately, no solution available yet as Facebook doesn't let us promote an existing Instagram post.
We've been exploring some options like..."
- Title: [When would I need to use Smartly.io?](https://www.g2.com/discussions/when-would-i-need-to-use-smartly-io) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Smartly.io is your full Facebook & Instagram advertising suite, replacing the need to use Facebook Ads Manager. You can run all of your paid social..."
- Title: [Can you help us measure incremental revenue?](https://www.g2.com/discussions/can-you-help-us-measure-incremental-revenue) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, we can. Smartly.io’s extensive testing suite provides tools for running Facebook Lift Tests to measure incremental revenue and we also help you with..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/facebook-for-business-vs-smartly)