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Compare Facebook for Business and Semrush

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At a Glance
Facebook for Business
Facebook for Business
Star Rating
(1,419)4.2 out of 5
Market Segments
Small-Business (66.3% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Cost per 1,000 Impressions
Browse all 2 pricing plans
Semrush
Semrush
Star Rating
(3,133)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Semrush excels in providing a comprehensive suite of SEO tools, with users highlighting its effectiveness in competitor analysis and keyword research. One user mentioned, "I use Semrush every day to look at our Positioning on Google," showcasing its utility for daily SEO tasks.
  • Users say that Facebook for Business is a familiar and user-friendly platform, making it easy to implement marketing strategies. Reviewers appreciate features like scheduling posts and running ads, with one noting, "Its very easy to use, and implementing our strategy is very simple."
  • According to verified reviews, Semrush stands out for its quality of support, receiving high praise for its customer service. Users have expressed satisfaction with the assistance provided, stating that it has been a "good partner in doing business," which is a significant advantage for those needing reliable support.
  • Reviewers mention that while Facebook for Business has a solid set of features, its customer support has room for improvement, with some users indicating that it can be inconsistent. This could be a concern for businesses that rely heavily on timely assistance.
  • G2 reviewers highlight that Semrush's ease of setup is a strong point, with many users finding the onboarding process intuitive and straightforward. This is particularly beneficial for small businesses looking to get started quickly without a steep learning curve.
  • Users report that Facebook for Business offers robust targeting capabilities, which are essential for effective advertising. One user noted the platform's ability to drive sales conversions, emphasizing its effectiveness in reaching the right audience, although some users feel it lacks the depth of analytics that Semrush provides.
Pricing
Entry-Level Pricing
Facebook for Business
CPM
Cost per 1,000 Impressions
Browse all 2 pricing plans
Semrush
Pro
$139.94
Per Month
Browse all 5 pricing plans
Free Trial
Facebook for Business
No trial information available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.6
1,185
8.8
2,516
Ease of Use
8.2
1,189
8.3
2,542
Ease of Setup
8.1
644
8.6
1,744
Ease of Admin
8.3
614
8.6
1,299
Quality of Support
6.6
1,079
8.6
2,207
Has the product been a good partner in doing business?
7.8
601
8.7
1,280
Product Direction (% positive)
7.2
1,155
8.8
2,425
Features by Category
Not enough data
7.7
502
Metrics
Not enough data
8.4
438
Not enough data
8.3
432
Not enough data
7.9
414
Not enough data
7.7
388
Not enough data
7.4
377
Not enough data
7.6
371
Not enough data
7.4
374
Not enough data
7.5
384
Not enough data
7.1
369
Reporting
Not enough data
8.0
425
Not enough data
8.2
416
Not enough data
7.8
400
Not enough data
7.7
400
Not enough data
7.8
395
Not enough data
7.6
375
Not enough data
8.0
409
Other
Not enough data
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
356
Not enough data
7.0
335
Not enough data
7.6
355
Agentic AI - Digital Analytics
Not enough data
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Administration
Not enough data
7.7
366
Not enough data
7.4
353
Not enough data
8.5
407
Not enough data
8.3
396
8.0
1,078
Not enough data
Channel Functionality
8.7
39
Not enough data
Platform Interoperability
8.2
30
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
960
9.0
95
8.2
945
8.7
94
8.3
987
8.7
94
7.5
801
8.6
87
7.7
760
8.6
88
Feature Not Available
8.5
89
7.6
697
8.5
86
Feature Not Available
8.4
88
Feature Not Available
8.3
87
8.1
860
8.5
91
8.2
792
8.4
87
8.1
401
8.0
85
8.4
419
8.3
87
Targeting
8.7
977
8.6
89
8.6
871
8.5
85
8.8
904
8.5
84
Feature Not Available
8.7
84
Platform
8.0
680
8.4
87
8.0
837
8.7
94
8.5
934
8.9
93
8.4
966
8.9
94
8.3
751
8.6
90
8.0
901
8.6
89
8.0
804
8.4
83
8.3
684
8.5
85
8.4
965
8.5
88
Paid Search AdvertisingHide 22 FeaturesShow 22 Features
8.0
16
Not enough data
Social Media AnalyticsHide 16 FeaturesShow 16 Features
Not enough data
8.2
332
Social Analytics
Not enough data
8.8
294
Not enough data
8.5
274
Not enough data
8.7
280
Not enough data
8.2
247
Not enough data
Feature Not Available
Not enough data
8.1
217
Not enough data
8.1
213
Reports & Dashboards
Not enough data
8.4
277
Not enough data
8.8
285
Not enough data
8.7
271
Not enough data
7.9
210
Agentic AI - Social Media Analytics
Not enough data
7.4
21
Not enough data
7.3
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
8.0
21
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Creative Management PlatformsHide 15 FeaturesShow 15 Features
8.4
24
Not enough data
Authoring Tools
8.0
24
Not enough data
8.1
19
Not enough data
8.1
21
Not enough data
8.5
21
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
19
Not enough data
8.7
19
Not enough data
Publishing Tools
8.4
20
Not enough data
8.2
19
Not enough data
9.3
21
Not enough data
Local Listing ManagementHide 6 FeaturesShow 6 Features
Not enough data
8.5
287
Listing Management
Not enough data
8.6
243
|
Verified
Not enough data
8.2
239
|
Verified
Not enough data
8.5
242
|
Verified
Not enough data
8.6
254
|
Verified
Performance
Not enough data
8.3
261
|
Verified
Not enough data
8.8
267
|
Verified
Not enough data
8.5
653
Local Search Optimization
Not enough data
8.9
596
|
Verified
Not enough data
8.4
547
|
Verified
Not enough data
8.4
520
|
Verified
Not enough data
8.3
532
|
Verified
Not enough data
7.9
516
|
Verified
Not enough data
8.8
579
|
Verified
Competitive IntelligenceHide 9 FeaturesShow 9 Features
Not enough data
8.0
675
Platform Basics
Not enough data
8.5
569
Not enough data
8.5
575
Agentic AI - Competitive Intelligence
Not enough data
7.0
73
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
531
Platform Content
Not enough data
7.3
470
Platform Reporting
Not enough data
8.0
545
Not enough data
8.3
553
Not enough data
7.9
142
Platform Basics
Not enough data
8.5
106
Not enough data
8.2
103
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
95
Not enough data
8.4
106
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
99
Not enough data
8.7
109
Marketing Campaign Performance
Not enough data
8.5
81
Not enough data
8.7
82
Agentic AI - Marketing Calendar
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
6.5
11
Not enough data
6.8
11
Other Features
Not enough data
8.3
107
Not enough data
8.8
93
Not enough data
7.8
1,788
SEO Auditing & Monitoring
Not enough data
8.7
1023
Not enough data
9.0
920
Not enough data
8.8
861
Not enough data
8.8
884
Agentic AI - SEO Tools
Not enough data
6.6
178
Not enough data
6.7
179
Not enough data
6.7
180
Not enough data
6.7
176
Not enough data
6.5
176
Not enough data
6.6
171
Not enough data
6.8
174
SEO Content & Rankings
Not enough data
8.2
1505
Not enough data
9.1
1640
Not enough data
8.8
1549
Not enough data
8.2
930
Not enough data
8.4
868
SEO Reporting
Not enough data
8.9
1608
Not enough data
8.6
1015
Not enough data
8.2
975
Not enough data
7.8
843
Generative AI
Not enough data
6.7
407
Not enough data
6.8
398
Social Media ManagementHide 20 FeaturesShow 20 Features
Not enough data
8.2
267
Content & Collaboration
Not enough data
8.8
193
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
181
Not enough data
Feature Not Available
Not enough data
8.2
164
Social Management
Not enough data
8.7
236
Not enough data
8.8
230
Not enough data
Feature Not Available
Not enough data
8.5
228
Not enough data
7.9
203
Not enough data
8.0
178
Not enough data
7.8
149
Agentic AI - Social Media Management
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Not enough data
8.0
147
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Reporting
Not enough data
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
Not enough data
8.1
23
Not enough data
8.1
24
7.6
1,078
Not enough data
Platform Interoperability
7.2
18
Not enough data
Mobile Functionality
8.1
25
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
960
9.0
95
8.2
945
8.7
94
8.3
987
8.7
94
7.5
801
8.6
87
7.7
760
8.6
88
Feature Not Available
8.5
89
7.6
697
8.5
86
Feature Not Available
8.4
88
Feature Not Available
8.3
87
8.1
860
8.5
91
8.2
792
8.4
87
8.1
401
8.0
85
8.4
419
8.3
87
Targeting
8.7
977
8.6
89
8.6
871
8.5
85
8.8
904
8.5
84
Feature Not Available
8.7
84
Mobile
7.8
22
Not enough data
8.1
401
8.0
85
8.4
419
8.3
87
Platform
8.0
680
8.4
87
8.0
837
8.7
94
8.5
934
8.9
93
8.4
966
8.9
94
8.3
751
8.6
90
8.0
901
8.6
89
8.0
804
8.4
83
8.3
684
8.5
85
8.4
965
8.5
88
7.9
1,078
Not enough data
Platform Interoperability
8.2
18
Not enough data
Video Functionality
8.1
24
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
960
9.0
95
8.2
945
8.7
94
8.3
987
8.7
94
7.5
801
8.6
87
7.7
760
8.6
88
Feature Not Available
8.5
89
7.6
697
8.5
86
Feature Not Available
8.4
88
Feature Not Available
8.3
87
8.1
860
8.5
91
8.2
792
8.4
87
8.1
401
8.0
85
8.4
419
8.3
87
Targeting
8.7
977
8.6
89
8.6
871
8.5
85
8.8
904
8.5
84
Feature Not Available
8.7
84
Platform
8.0
680
8.4
87
8.0
837
8.7
94
8.5
934
8.9
93
8.4
966
8.9
94
8.3
751
8.6
90
8.0
901
8.6
89
8.0
804
8.4
83
8.3
684
8.5
85
8.4
965
8.5
88
Social Media AdvertisingHide 34 FeaturesShow 34 Features
8.1
1,087
8.5
125
Platform Interoperability
8.3
169
8.4
79
Agentic AI - Social Media Advertising
7.4
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.7
11
Not enough data
Social Functionality
Feature Not Available
8.8
97
Campaign Management
8.3
960
9.0
95
8.2
945
8.7
94
8.3
987
8.7
94
7.5
801
8.6
87
7.7
760
8.6
88
Feature Not Available
8.5
89
7.6
697
8.5
86
Feature Not Available
8.4
88
Feature Not Available
8.3
87
8.1
860
8.5
91
8.2
792
8.4
87
8.1
401
8.0
85
8.4
419
8.3
87
Targeting
8.7
977
8.6
89
8.6
871
8.5
85
8.8
904
8.5
84
Feature Not Available
8.7
84
Platform
8.0
680
8.4
87
8.0
837
8.7
94
8.5
934
8.9
93
8.4
966
8.9
94
8.3
751
8.6
90
8.0
901
8.6
89
8.0
804
8.4
83
8.3
684
8.5
85
8.4
965
8.5
88
Not enough data
7.8
30
Grammar Tools
Not enough data
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Writing Support
Not enough data
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Software Availability
Not enough data
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
8.0
303
Data collection
Not enough data
7.7
197
Not enough data
8.1
224
|
Verified
Not enough data
8.1
213
|
Verified
Not enough data
7.5
196
|
Verified
Not enough data
8.1
214
Segment Trending
Not enough data
8.6
246
|
Verified
Not enough data
8.1
233
|
Verified
Not enough data
8.3
239
|
Verified
Not enough data
7.3
201
Analysis
Not enough data
8.3
233
Not enough data
8.6
254
|
Verified
Not enough data
8.3
215
|
Verified
Platform
Not enough data
8.7
260
|
Verified
Not enough data
8.4
238
|
Verified
Not enough data
7.7
213
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
8.2
207
Agentic AI - Market Intelligence
Not enough data
7.0
32
Not enough data
6.8
32
Digital Audio AdvertisingHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Paid Search IntelligenceHide 8 FeaturesShow 8 Features
Not enough data
8.1
166
Demand Side Platform (DSP)Hide 36 FeaturesShow 36 Features
9.0
1,078
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
960
9.0
95
8.2
945
8.7
94
8.3
987
8.7
94
7.5
801
8.6
87
7.7
760
8.6
88
Feature Not Available
8.5
89
7.6
697
8.5
86
Feature Not Available
8.4
88
Feature Not Available
8.3
87
8.1
860
8.5
91
8.2
792
8.4
87
8.1
401
8.0
85
8.4
419
8.3
87
Targeting
8.7
977
8.6
89
8.6
871
8.5
85
8.8
904
8.5
84
Feature Not Available
8.7
84
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.0
680
8.4
87
8.0
837
8.7
94
8.5
934
8.9
93
8.4
966
8.9
94
8.3
751
8.6
90
8.0
901
8.6
89
8.0
804
8.4
83
8.3
684
8.5
85
8.4
965
8.5
88
Not enough data
7.3
523
Planning
Not enough data
7.7
234
Publishing
Not enough data
7.7
236
Social Media
Not enough data
7.6
236
Planning
Not enough data
7.9
361
Generative AI
Not enough data
7.4
144
Not enough data
7.2
140
Not enough data
7.2
139
Not enough data
6.7
137
Not enough data
6.4
134
Agentic AI - Content Creation
Not enough data
7.1
46
Not enough data
7.0
46
Not enough data
7.2
46
Not enough data
7.1
46
Not enough data
7.2
47
Not enough data
7.3
46
Not enough data
7.3
46
Answer Engine Optimization (AEO)Hide 10 FeaturesShow 10 Features
Not enough data
7.4
87
AI Visibility & Tracking
Not enough data
7.8
68
Not enough data
7.8
77
Sentiment & Brand Analysis
Not enough data
7.8
65
Not enough data
6.3
55
Competitive Benchmarking
Not enough data
7.2
58
Not enough data
7.5
65
AI Content Optimization
Not enough data
7.7
61
Not enough data
7.7
61
Reporting & Alerts
Not enough data
6.7
56
Not enough data
7.5
65
Cross-Channel AdvertisingHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.0
805
Tools
Not enough data
Feature Not Available
Not enough data
8.2
665
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
655
Not enough data
8.2
641
Not enough data
8.0
582
Not enough data
7.8
580
Not enough data
8.9
715
Agentic AI - Content Analytics
Not enough data
7.5
57
Not enough data
7.7
57
Not enough data
7.7
58
Not enough data
7.8
58
Not enough data
7.7
59
Not enough data
7.9
528
Marketing Operations
Not enough data
7.7
389
|
Verified
Not enough data
8.4
412
|
Verified
Not enough data
8.0
400
|
Verified
Not enough data
8.0
378
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
392
|
Verified
Not enough data
8.6
430
|
Verified
Not enough data
7.7
362
|
Verified
Not enough data
8.0
376
|
Verified
Not enough data
8.2
403
|
Verified
Not enough data
7.9
354
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
57
Not enough data
7.5
57
Not enough data
7.1
56
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reviews
Reviewers' Company Size
Facebook for Business
Facebook for Business
Small-Business(50 or fewer emp.)
66.3%
Mid-Market(51-1000 emp.)
25.7%
Enterprise(> 1000 emp.)
7.9%
Semrush
Semrush
Small-Business(50 or fewer emp.)
64.8%
Mid-Market(51-1000 emp.)
29.3%
Enterprise(> 1000 emp.)
5.9%
Reviewers' Industry
Facebook for Business
Facebook for Business
Marketing and Advertising
19.6%
Retail
4.9%
Real Estate
3.7%
Information Technology and Services
3.5%
Internet
3.2%
Other
65.2%
Semrush
Semrush
Marketing and Advertising
29.6%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.8%
Internet
3.7%
Other
46.0%
Alternatives
Facebook for Business
Facebook for Business Alternatives
AdRoll
AdRoll
Add AdRoll
Marin Software
Marin Software
Add Marin Software
Adobe Advertising Cloud
Adobe Advertising Cloud
Add Adobe Advertising Cloud
MediaMath by Infillion
MediaMath by Infillion
Add MediaMath by Infillion
Semrush
Semrush Alternatives
Ahrefs
Ahrefs
Add Ahrefs
Serpstat
Serpstat
Add Serpstat
Reputation
Reputation
Add Reputation
SE Ranking
SE Ranking
Add SE Ranking
Discussions
Facebook for Business
Facebook for Business Discussions
How to promote myself as a professional content writer?
2 Comments
Micaela S.
MS
Here an article write me about Personal Brand: https://micaelasabja.com/marketing/5-respuestas-sobre-marca-personal/Read more
What is Facebook for Business used for?
2 Comments
Diego  C.
DC
It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful...Read more
I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?
2 Comments
Sbusiso V.
SV
Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders.Read more
Semrush
Semrush Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
Hillary  M.
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
Sayed Sayeedur R.
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more