# Facebook for Business vs Roku OneView (formerly Dataxu) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Facebook for Business excels in user experience, with many users praising its **precision targeting capabilities** through Ads Manager, which allows for effective recruitment campaigns by reaching specific demographics and interests.
- **Users say** that Roku OneView (formerly Dataxu) stands out in the OTT advertising space, with feedback highlighting its ability to leverage Roku's proprietary data for successful campaigns, making it a strong choice for those focused on **over-the-top (OTT) advertising**.
- **Reviewers mention** that Facebook for Business offers a more intuitive setup process, with many users appreciating the ease of managing multiple social media accounts through a single login, which simplifies content scheduling across various Meta platforms.
- **According to verified reviews** , Roku OneView is praised for its comprehensive capabilities, allowing users to manage everything from OTT to display advertising, which users find straightforward and simple to use, making it a versatile option for diverse advertising needs.
- **Users highlight** that while Roku OneView has a strong support quality, Facebook for Business has received mixed feedback regarding its support, with some users expressing challenges in getting timely assistance, which can impact the overall user experience.
- **G2 reviewers note** that Facebook for Business has a significantly larger user base and more recent reviews, indicating a more active community and ongoing improvements, while Roku OneView has fewer recent reviews, suggesting it may not be as actively updated or widely adopted.



| | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 3.8 out of 5 | 
| **Total Reviews** | 1,455 | 86 | 
| **Largest Market Segment** | Small-Business (66.5% of reviews) | Mid-Market (40.5% of reviews) | 
| **Entry Level Price** | Cost per 1,000 Impressions | No pricing available | 

---
## Top Pros & Cons

### Facebook for Business

Pros:
- Audience Targeting (26 reviews)
- Ease of Use (26 reviews)

Cons:
- Ad Issues (16 reviews)
- Poor Customer Support (15 reviews)

### Roku OneView (formerly Dataxu)

**Not enough data**

---
## Ratings Comparison
| Rating | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
  | **Meets Requirements** | 8.6 (1217 reviews) | 7.6 (79 reviews) | 
  | **Ease of Use** | 8.1 (1223 reviews) | 7.1 (77 reviews) | 
  | **Ease of Setup** | 8.1 (678 reviews) | 7.0 (46 reviews) | 
  | **Ease of Admin** | 8.3 (625 reviews) | 7.3 (45 reviews) | 
  | **Quality of Support** | 6.5 (1109 reviews) | 8.3 (77 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.8 (612 reviews) | 8.1 (50 reviews) | 
  | **Product Direction (% positive)** | 7.2 (1186 reviews) | 7.4 (80 reviews) | 

---
## Pricing

### Facebook for Business

#### Entry-Level Pricing

Plan: CPM

Price: Cost per 1,000 Impressions


[Browse all 2 editions](https://www.g2.com/products/facebook-for-business/pricing)

#### Free Trial

No

### Roku OneView (formerly Dataxu)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Facebook for Business** | 8.0/10 | 1110 |
| **Roku OneView (formerly Dataxu)** | 7.5/10 | 74 |

#### Channel Functionality

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Display Functionality** | 8.7 (41 reviews) | 8.0 (67 reviews) | 

#### Platform Interoperability

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | 8.2 (30 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (973 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.2 (952 reviews) | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.3 (998 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 7.5 (805 reviews) | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (762 reviews) | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | Feature Not Available | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 7.6 (699 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | Feature Not Available | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | Feature Not Available | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (865 reviews) | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.2 (794 reviews) | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 8.1 (404 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.4 (420 reviews) | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 8.7 (991 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.6 (879 reviews) | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.8 (909 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | Feature Not Available | 7.6 (60 reviews) ✓ Verified | 

#### Platform

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 8.0 (687 reviews) | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 8.0 (846 reviews) | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.5 (943 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.4 (980 reviews) | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.3 (753 reviews) | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 8.0 (904 reviews) | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (805 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 8.3 (686 reviews) | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 8.4 (969 reviews) | 6.6 (45 reviews) ✓ Verified | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Facebook for Business** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | 8.3/10 | 10 |

#### Data Integration

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 8.8 (8 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 9.0 (5 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 7.4 (7 reviews) | 
| **Offline Data Integration** | Not enough data | Not enough data | 
| **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | 
| **Data Export Tools** | Not enough data | 9.4 (6 reviews) | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 7.2 (10 reviews) | 
| **Recommendations** | Not enough data | 7.7 (10 reviews) | 
| **Standard Dashboards** | Not enough data | 7.2 (10 reviews) | 
| **Custom Reports** | Not enough data | 9.0 (10 reviews) | 

#### Platform

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Data Permissions** | Not enough data | 8.1 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (10 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (10 reviews) | 
| **Enterprise Scalability** | Not enough data | 7.9 (8 reviews) | 
| **Internationalization** | Not enough data | 7.9 (8 reviews) | 

### Paid Search Advertising

| Product | Score | Reviews |
|---|---|---|
| **Facebook for Business** | 8.0/10 | 16 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Campaign Management & Optimization

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Paid Keyword Optimization** | 7.7 (14 reviews) | Not enough data | 
| **Bid Rules** | 7.6 (14 reviews) | Not enough data | 
| **Ad Creation and Editing** | 8.1 (14 reviews) | Not enough data | 
| **Ad and Landing Page Scheduling** | 8.2 (13 reviews) | Not enough data | 
| **Scenario Planning** | 8.1 (13 reviews) | Not enough data | 
| **Portfolio Bid Optimization** | 7.6 (13 reviews) | Not enough data | 
| **Advanced Targeting Options** | 8.5 (13 reviews) | Not enough data | 
| **Offline Capabilities** | 6.4 (13 reviews) | Not enough data | 
| **Extensions** | 7.1 (12 reviews) | Not enough data | 
| **Product Listing Ads** | 7.6 (13 reviews) | Not enough data | 
| **Budget Execution & Monitoring** | 8.1 (15 reviews) | Not enough data | 

#### Analytics & Administration

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Ad and Conversion Tracking** | 8.5 (14 reviews) | Not enough data | 
| **Attribution** | 8.4 (15 reviews) | Not enough data | 
| **Reports** | 8.6 (14 reviews) | Not enough data | 

#### Platform

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **APIs** | 8.0 (14 reviews) | Not enough data | 
| **Notifications** | 8.5 (14 reviews) | Not enough data | 
| **Customization** | 7.9 (14 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.2 (15 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (14 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.1 (13 reviews) | Not enough data | 
| **Workflow Capability** | 8.2 (14 reviews) | Not enough data | 
| **Internationalization** | 8.1 (14 reviews) | Not enough data | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Facebook for Business** | 8.4/10 | 24 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Authoring Tools

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Ad Templates** | 8.0 (24 reviews) | Not enough data | 
| **HTML5 Authoring** | 8.1 (19 reviews) | Not enough data | 
| **Automated Ad Creation** | 8.1 (21 reviews) | Not enough data | 
| **Lanugage Translation** | 8.5 (21 reviews) | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Dynamic Versioning** | 8.7 (19 reviews) | Not enough data | 
| **A/B Testing ** | 8.7 (19 reviews) | Not enough data | 

#### Publishing Tools

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Demand Side Platform Built-in** | 8.4 (20 reviews) | Not enough data | 
| **Demand Side Platform Integration** | 8.2 (19 reviews) | Not enough data | 
| **Campaign Scheduling** | 9.3 (21 reviews) | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Facebook for Business** | 7.6/10 | 1109 |
| **Roku OneView (formerly Dataxu)** | 7.6/10 | 74 |

#### Platform Interoperability

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | 7.2 (18 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Mobile Functionality** | 8.1 (26 reviews) | 7.7 (52 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (973 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.2 (952 reviews) | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.3 (998 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 7.5 (805 reviews) | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (762 reviews) | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | Feature Not Available | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 7.6 (699 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | Feature Not Available | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | Feature Not Available | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (865 reviews) | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.2 (794 reviews) | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 8.1 (404 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.4 (420 reviews) | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 8.7 (991 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.6 (879 reviews) | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.8 (909 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | Feature Not Available | 7.6 (60 reviews) ✓ Verified | 

#### Mobile

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Mobile Tracking** | 7.9 (23 reviews) | 7.1 (42 reviews) | 
| **In-App Ads** | 8.1 (404 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.4 (420 reviews) | 7.5 (30 reviews) ✓ Verified | 

#### Platform

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 8.0 (687 reviews) | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 8.0 (846 reviews) | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.5 (943 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.4 (980 reviews) | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.3 (753 reviews) | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 8.0 (904 reviews) | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (805 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 8.3 (686 reviews) | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 8.4 (969 reviews) | 6.6 (45 reviews) ✓ Verified | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Facebook for Business** | 8.0/10 | 1109 |
| **Roku OneView (formerly Dataxu)** | 7.7/10 | 74 |

#### Platform Interoperability

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | 8.2 (18 reviews) | Not enough data | 

#### Video Functionality

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Video Functionality** | 8.1 (25 reviews) | 8.0 (47 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (973 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.2 (952 reviews) | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.3 (998 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 7.5 (805 reviews) | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (762 reviews) | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | Feature Not Available | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 7.6 (699 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | Feature Not Available | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | Feature Not Available | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (865 reviews) | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.2 (794 reviews) | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 8.1 (404 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.4 (420 reviews) | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 8.7 (991 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.6 (879 reviews) | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.8 (909 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | Feature Not Available | 7.6 (60 reviews) ✓ Verified | 

#### Platform

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 8.0 (687 reviews) | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 8.0 (846 reviews) | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.5 (943 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.4 (980 reviews) | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.3 (753 reviews) | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 8.0 (904 reviews) | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (805 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 8.3 (686 reviews) | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 8.4 (969 reviews) | 6.6 (45 reviews) ✓ Verified | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Facebook for Business** | 8.0/10 | 1118 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Platform Interoperability

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Close Ecosystem API** | 8.3 (170 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (12 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (14 reviews) | Not enough data | 
| **Decision Making** | 7.4 (13 reviews) | Not enough data | 

#### Social Functionality

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Social Functionality** | Feature Not Available | Not enough data | 

#### Campaign Management

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (973 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.2 (952 reviews) | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.3 (998 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 7.5 (805 reviews) | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (762 reviews) | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | Feature Not Available | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 7.6 (699 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | Feature Not Available | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | Feature Not Available | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (865 reviews) | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.2 (794 reviews) | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 8.1 (404 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.4 (420 reviews) | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 8.7 (991 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.6 (879 reviews) | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.8 (909 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | Feature Not Available | 7.6 (60 reviews) ✓ Verified | 

#### Platform

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 8.0 (687 reviews) | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 8.0 (846 reviews) | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.5 (943 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.4 (980 reviews) | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.3 (753 reviews) | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 8.0 (904 reviews) | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (805 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 8.3 (686 reviews) | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 8.4 (969 reviews) | 6.6 (45 reviews) ✓ Verified | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **Facebook for Business** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Platform Basics

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Cross-Device Advertising** | Not enough data | Not enough data | 
| **Audio Ad Formats** | Not enough data | Not enough data | 
| **Programmatic Audio** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform Reporting

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Performance Monitoring** | Not enough data | Not enough data | 
| **Reporting Dashboards** | Not enough data | Not enough data | 
| **Dashboard Exports** | Not enough data | Not enough data | 
| **Music Genre Reporting** | Not enough data | Not enough data | 

#### Agentic AI - Digital Audio Advertising

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Facebook for Business** | 8.8/10 | 1109 |
| **Roku OneView (formerly Dataxu)** | 7.6/10 | 74 |

#### Demand Side Platforms

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (973 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.2 (952 reviews) | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 8.3 (998 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 7.5 (805 reviews) | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (762 reviews) | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | Feature Not Available | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 7.6 (699 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | Feature Not Available | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | Feature Not Available | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (865 reviews) | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.2 (794 reviews) | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 8.1 (404 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.4 (420 reviews) | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Targeting** | 8.7 (991 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 8.6 (879 reviews) | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.8 (909 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | Feature Not Available | 7.6 (60 reviews) ✓ Verified | 

#### Demand Side Platforms

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Machine Learning Optimization** | Not enough data | 7.9 (39 reviews) ✓ Verified | 
| **Estimate and Projections** | Not enough data | 6.8 (39 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | Not enough data | 8.0 (34 reviews) ✓ Verified | 

#### Platform

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **API / Integrations** | 8.0 (687 reviews) | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 8.0 (846 reviews) | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.5 (943 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.4 (980 reviews) | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.3 (753 reviews) | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 8.0 (904 reviews) | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (805 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 8.3 (686 reviews) | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 8.4 (969 reviews) | 6.6 (45 reviews) ✓ Verified | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Facebook for Business** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Facebook for Business** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising)

**Unique to Facebook for Business (5):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising)

**Unique to Roku OneView (formerly Dataxu) (1):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp)


---
## Reviewer Demographics

### By Company Size

| Segment | Facebook for Business | Roku OneView (formerly Dataxu) | 
|---|---|---|
| **Small-Business** | 66.5% | 32.1% | 
| **Mid-Market** | 25.6% | 40.5% | 
| **Enterprise** | 7.9% | 27.4% | 

### By Industry

#### Facebook for Business

- **Marketing and Advertising:** 19.5%
- **Retail:** 4.8%
- **Real Estate:** 3.7%
- **Information Technology and Services:** 3.4%
- **Internet:** 3.1%
- **Health, Wellness and Fitness:** 2.8%
- **Financial Services:** 2.5%
- **Computer Software:** 2.4%
- **Education Management:** 2.3%
- **Apparel & Fashion:** 2.2%
- **Other:** 53.4%

#### Roku OneView (formerly Dataxu)

- **Marketing and Advertising:** 63.1%
- **Hospital & Health Care:** 7.1%
- **Broadcast Media:** 6.0%
- **Automotive:** 2.4%
- **Computer Software:** 2.4%
- **Gambling & Casinos:** 2.4%
- **Information Technology and Services:** 2.4%
- **Sports:** 2.4%
- **Industrial Automation:** 1.2%
- **Higher Education:** 1.2%
- **Other:** 9.5%

---
## Alternatives

### Alternatives to Facebook for Business

- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (468 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Google Ads](https://www.g2.com/products/google-ads/reviews) — 4.3/5 stars (2038 reviews)

### Alternatives to Roku OneView (formerly Dataxu)

- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Amobee](https://www.g2.com/products/amobee/reviews) — 3.8/5 stars (51 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (174 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)

---
## Top Discussions

### Facebook for Business

- Title: [I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?](https://www.g2.com/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) — 2 comments
  > **Top comment:** "Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders."
- Title: [What is Facebook for Business used for?](https://www.g2.com/discussions/what-is-facebook-for-business-used-for) — 2 comments
  > **Top comment:** "It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful..."
- Title: [How to promote myself as a professional content writer?](https://www.g2.com/discussions/how-to-promote-myself-as-a-professional-content-writer) — 2 comments, 2 upvotes
  > **Top comment:** "First, You create a" Facebook Page"  by brand name. Then you run ads  with targeting."
- Title: [On Facebook, more than 2 million companies interact with customers. Learn how to contact new people on Facebook... Meta for Business (previously Facebook for Business).](https://www.g2.com/discussions/on-facebook-more-than-2-million-companies-interact-with-customers-learn-how-to-contact-new-people-on-facebook-meta-for-business-previously-facebook-for-business) — 1 comment, 1 upvote
  > **Top comment:** "thanks dor question "
- Title: [How do I change the ads of a campaign without hampering the learning curve of campaign ?](https://www.g2.com/discussions/how-do-i-change-the-ads-of-a-campaign-without-hampering-the-learning-curve-of-campaign) — 1 comment, 1 upvote
  > **Top comment:** "For a manual app ads campaign just add create a new adset and add the ads to this, but with Automated app ads campaign there is no way you could change the..."

### Roku OneView (formerly Dataxu)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/facebook-for-business-vs-roku-oneview-formerly-dataxu)