# Fabric vs Google Analytics Comparison | | Fabric | Google Analytics | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | | **Total Reviews** | 26 | 6,819 | | **Largest Market Segment** | Small-Business (69.2% of reviews) | Small-Business (59.9% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Fabric **Not enough data** ### Google Analytics Pros: - Insights (210 reviews) - Analytics (168 reviews) Cons: - Learning Curve (106 reviews) - Complexity (73 reviews) --- ## Ratings Comparison | Rating | Fabric | Google Analytics | |---|---|---| | **Meets Requirements** | 9.1 (25 reviews) | 9.0 (5661 reviews) | | **Ease of Use** | 8.4 (25 reviews) | 7.8 (5699 reviews) | | **Ease of Setup** | 9.0 (13 reviews) | 8.0 (2906 reviews) | | **Ease of Admin** | 8.8 (13 reviews) | 8.3 (2630 reviews) | | **Quality of Support** | 8.3 (14 reviews) | 7.5 (4717 reviews) | | **Has the product been a good partner in doing business?** | 9.0 (10 reviews) | 8.3 (2408 reviews) | | **Product Direction (% positive)** | 8.7 (26 reviews) | 8.5 (5520 reviews) | --- ## Pricing ### Fabric #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Google Analytics #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Fabric** | N/A | N/A | | **Google Analytics** | 8.4/10 | 4703 | #### Metrics | Feature | Fabric | Google Analytics | |---|---|---| | **Sessions - Digital Analytics** | Not enough data | 9.0 (4094 reviews) | | **Engagement** | Not enough data | 8.8 (4045 reviews) | | **Entry and Exit Pages** | Not enough data | 8.7 (3956 reviews) | | **Standard Event Tracking** | Not enough data | 8.6 (3632 reviews) | | **Custom Event Tracking** | Not enough data | 8.4 (3411 reviews) | | **Retention** | Not enough data | 8.4 (3601 reviews) | | **Return** | Not enough data | 8.5 (3645 reviews) | | **Conversions** | Not enough data | 8.6 (3759 reviews) | | **Funnels** | Not enough data | 8.2 (3323 reviews) | #### Reporting | Feature | Fabric | Google Analytics | |---|---|---| | **Real-Time Reporting** | Not enough data | Feature Not Available | | **Trending** | Not enough data | 8.5 (3560 reviews) | | **Retroactive Reporting** | Not enough data | 8.2 (3260 reviews) | | **Segmentation** | Not enough data | 8.4 (3520 reviews) | | **Mobile Reporting** | Not enough data | 8.5 (3435 reviews) | | **Unification Across Devices** | Not enough data | 8.3 (3112 reviews) | | **Custom Reports and Dashboards** | Not enough data | 8.5 (3714 reviews) | #### Other | Feature | Fabric | Google Analytics | |---|---|---| | **User Data** | Not enough data | 8.5 (3722 reviews) | | **Site Search Reporting** | Not enough data | 8.5 (3496 reviews) | | **Load Time Monitoring** | Not enough data | 8.3 (3285 reviews) | | **Campaign Tracking** | Not enough data | 8.7 (3498 reviews) | | **E-Commerce** | Not enough data | 8.5 (2704 reviews) | | **Promotional Messages** | Not enough data | 8.0 (2420 reviews) | | **Administration Alerts** | Not enough data | 8.2 (2799 reviews) | #### Agentic AI - Digital Analytics | Feature | Fabric | Google Analytics | |---|---|---| | **Autonomous Task Execution** | Not enough data | 7.8 (83 reviews) | | **Cross-system Integration** | Not enough data | 8.1 (88 reviews) | | **Proactive Assistance** | Not enough data | 7.8 (89 reviews) | | **Decision Making** | Not enough data | 8.4 (94 reviews) | #### Administration | Feature | Fabric | Google Analytics | |---|---|---| | **API / Integrations** | Not enough data | 8.5 (2668 reviews) | | **QA Testing** | Not enough data | 8.2 (2333 reviews) | | **Performance and Reliability** | Not enough data | 8.9 (3483 reviews) | | **User, Role, and Access Management** | Not enough data | 8.9 (3567 reviews) | ### Content Marketing | Product | Score | Reviews | |---|---|---| | **Fabric** | N/A | N/A | | **Google Analytics** | N/A | N/A | #### Content Creation | Feature | Fabric | Google Analytics | |---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | #### Optimization | Feature | Fabric | Google Analytics | |---|---|---| | **SEO** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | #### Logistics | Feature | Fabric | Google Analytics | |---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **Fabric** | N/A | N/A | | **Google Analytics** | 8.8/10 | 1365 | #### User Identification | Feature | Fabric | Google Analytics | |---|---|---| | **Demographics** | Not enough data | 8.9 (1176 reviews) | | **User Segmentation** | Not enough data | 8.8 (1132 reviews) | | **Geolocation** | Not enough data | 9.1 (1148 reviews) | #### Tracking & Reporting | Feature | Fabric | Google Analytics | |---|---|---| | **Custom Event Tracking** | Not enough data | 8.6 (1017 reviews) | | **Real-Time Insights** | Not enough data | 8.9 (1163 reviews) | | **Attribution** | Not enough data | 8.5 (1067 reviews) | | **Dashboard** | Not enough data | 8.9 (1177 reviews) | | **User Path Tracking** | Not enough data | 8.7 (1121 reviews) | | **User Activity History** | Not enough data | 8.6 (1094 reviews) | #### Metrics | Feature | Fabric | Google Analytics | |---|---|---| | **Engagement** | Not enough data | 8.8 (234 reviews) | | **Exit Tracking** | Not enough data | 8.7 (229 reviews) | | **Retention** | Not enough data | 8.8 (223 reviews) | | **Return** | Not enough data | 8.6 (233 reviews) | | **Conversions** | Not enough data | 8.8 (236 reviews) | ### Data Exchange Platforms | Product | Score | Reviews | |---|---|---| | **Fabric** | N/A | N/A | | **Google Analytics** | 9.2/10 | 17 | #### Exchange Functions | Feature | Fabric | Google Analytics | |---|---|---| | **Data Transmission** | Not enough data | 9.3 (15 reviews) | | **Data Normalization** | Not enough data | 9.3 (15 reviews) | #### Data as a Service | Feature | Fabric | Google Analytics | |---|---|---| | **Market Data Acquisition** | Not enough data | 9.3 (15 reviews) | | **Industry Data Acquisition** | Not enough data | 9.1 (15 reviews) | | **Source Data Acquisition** | Not enough data | 9.5 (14 reviews) | | **Targeted Data Acquisition** | Not enough data | 9.2 (14 reviews) | #### Management | Feature | Fabric | Google Analytics | |---|---|---| | **Source and Destination Selection** | Not enough data | 9.3 (14 reviews) | | **Solution Integration** | Not enough data | 9.3 (14 reviews) | | **Reporting and Visualization** | Not enough data | 8.9 (14 reviews) | | **Data Governance** | Not enough data | 9.2 (14 reviews) | ### Application Development Platforms | Product | Score | Reviews | |---|---|---| | **Fabric** | N/A | N/A | | **Google Analytics** | N/A | N/A | #### Functionality | Feature | Fabric | Google Analytics | |---|---|---| | **Ease of Use** | Not enough data | Not enough data | | **File Management** | Not enough data | Not enough data | | **Multi-Language Support** | Not enough data | Not enough data | | **Customization** | Not enough data | Not enough data | | **Straight-Out-the-Box Functionality** | Not enough data | Not enough data | | **Help Guides** | Not enough data | Not enough data | | **Patching & Updates** | Not enough data | Not enough data | ### Mobile Development Platforms | Product | Score | Reviews | |---|---|---| | **Fabric** | N/A | N/A | | **Google Analytics** | N/A | N/A | #### Agentic AI - Mobile Development Platforms | Feature | Fabric | Google Analytics | |---|---|---| | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Content Analytics | Product | Score | Reviews | |---|---|---| | **Fabric** | N/A | N/A | | **Google Analytics** | 8.4/10 | 1731 | #### Tools | Feature | Fabric | Google Analytics | |---|---|---| | **Contact Collection** | Not enough data | 8.3 (1120 reviews) | | **Audience Insights** | Not enough data | 8.9 (1496 reviews) | | **Social Sharing** | Not enough data | 8.3 (1253 reviews) | #### Metrics | Feature | Fabric | Google Analytics | |---|---|---| | **Entry and Exit Pages** | Not enough data | 8.9 (1463 reviews) | | **Sessions** | Not enough data | 8.9 (1501 reviews) | | **Engagement** | Not enough data | 8.9 (1498 reviews) | | **Return** | Not enough data | 8.7 (1414 reviews) | | **Conversions** | Not enough data | 8.7 (1430 reviews) | | **Search Rank** | Not enough data | 8.4 (1365 reviews) | #### Agentic AI - Content Analytics | Feature | Fabric | Google Analytics | |---|---|---| | **Autonomous Task Execution** | Not enough data | 7.6 (39 reviews) | | **Cross-system Integration** | Not enough data | 8.2 (39 reviews) | | **Adaptive Learning** | Not enough data | 7.7 (39 reviews) | | **Proactive Assistance** | Not enough data | 7.9 (39 reviews) | | **Decision Making** | Not enough data | 8.0 (41 reviews) | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **Fabric** | N/A | N/A | | **Google Analytics** | 8.7/10 | 267 | #### Metrics | Feature | Fabric | Google Analytics | |---|---|---| | **Engagement** | Not enough data | 8.8 (234 reviews) | | **Exit Tracking** | Not enough data | 8.7 (229 reviews) | | **Retention** | Not enough data | 8.8 (223 reviews) | | **Return** | Not enough data | 8.6 (233 reviews) | | **Conversions** | Not enough data | 8.8 (236 reviews) | --- ## Categories **Unique to Fabric (2):** [Mobile Development Platforms](https://www.g2.com/categories/mobile-development-platforms), [Application Development Platforms ](https://www.g2.com/categories/application-development-platforms) **Unique to Google Analytics (4):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | Fabric | Google Analytics | |---|---|---| | **Small-Business** | 69.2% | 59.9% | | **Mid-Market** | 7.7% | 28.3% | | **Enterprise** | 23.1% | 11.7% | ### By Industry #### Fabric - **Computer Software:** 23.1% - **Information Technology and Services:** 11.5% - **Retail:** 7.7% - **Marketing and Advertising:** 7.7% - **Higher Education:** 7.7% - **Telecommunications:** 3.8% - **Music:** 3.8% - **Management Consulting:** 3.8% - **Logistics and Supply Chain:** 3.8% - **Internet:** 3.8% - **Other:** 23.1% #### Google Analytics - **Marketing and Advertising:** 21.4% - **Information Technology and Services:** 7.9% - **Computer Software:** 6.7% - **Internet:** 4.4% - **Retail:** 2.8% - **Education Management:** 2.4% - **Higher Education:** 2.2% - **Health, Wellness and Fitness:** 2.0% - **Financial Services:** 2.0% - **Non-Profit Organization Management:** 1.9% - **Other:** 46.4% --- ## Alternatives ### Alternatives to Fabric - [Firebase](https://www.g2.com/products/firebase/reviews) — 4.5/5 stars (303 reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) — 4.5/5 stars (3998 reviews) - [Android Studio](https://www.g2.com/products/android-studio/reviews) — 4.5/5 stars (641 reviews) - [Visual Studio](https://www.g2.com/products/visual-studio/reviews) — 4.5/5 stars (3975 reviews) - [.NET](https://www.g2.com/products/net-2023-06-12/reviews) — 4.4/5 stars (158 reviews) - [Xcode](https://www.g2.com/products/xcode/reviews) — 4.2/5 stars (1035 reviews) - [OutSystems](https://www.g2.com/products/outsystems/reviews) — 4.6/5 stars (1422 reviews) - [Ionic: An OutSystems Company](https://www.g2.com/products/ionic-an-outsystems-company/reviews) — 4.4/5 stars (153 reviews) - [Claris FileMaker](https://www.g2.com/products/claris-filemaker/reviews) — 4.5/5 stars (578 reviews) - [ServiceNow App Engine](https://www.g2.com/products/servicenow-app-engine/reviews) — 4.5/5 stars (1051 reviews) ### Alternatives to Google Analytics - [Chartbeat](https://www.g2.com/products/chartbeat/reviews) — 4.4/5 stars (69 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3377 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2870 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1288 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1214 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews) - [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews) --- ## Top Discussions ### Fabric No discussions available for this product. ### Google Analytics - Title: [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) — 6 comments, 1 upvote > **Top comment:** "We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and..." - Title: [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) — 6 comments, 1 upvote > **Top comment:** "website traffic tracking" - Title: [How would you compare google analytics with something else](https://www.g2.com/discussions/33001-how-would-you-compare-google-analytics-with-something-else) — 4 comments, 1 upvote > **Top comment:** "There are other alternatives out there but they are more difficult to use and not free. Adobe has a analytics but bang for the buck GA is pretty solid...." - Title: [How do I link it to my SPSS journal](https://www.g2.com/discussions/13692-how-do-i-link-it-to-my-spss-journal) — 4 comments, 2 upvotes > **Top comment:** "This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the..." - Title: [Sessions by page or path in Google Analytics](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) — 4 comments, 3 upvotes > **Top comment:** "I go to Behavior > Site Content > App Pages. Then you can use the search to get just the page or path you're looking for." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fabric-vs-google-analytics)