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# Fabric vs Google Analytics Comparison - What are their main differences?

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FabricGoogle Analytics[+ Add Product](#)

Reviews

**Fabric** [

4.5/5(26)

](https://www.g2.com/products/fabric/reviews#reviews)

**Google Analytics** [

4.5/5(6,878)

](https://www.g2.com/products/google-analytics/reviews#reviews)

Pricing

**Fabric**
No pricing available

**Google Analytics**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Fabric**
Not enough reviews yet

**Google Analytics**
1 month

Based on 1258 responses

Return on Investment

**Fabric**
Not enough reviews yet

**Google Analytics**
8 months

Based on 920 responses

Perceived Cost

**Fabric**
$$$$$

**Google Analytics**
$$$$$

Average Discount

**Fabric**
Not enough reviews yet

**Google Analytics**
9%

Pros & Cons

**Fabric**
Not enough data

**Google Analytics**
[
Insights (210)
](https://www.g2.com/products/google-analytics/reviews?filters%5Bsentiment_snippet%5D=1558198&qs=pros-and-cons#reviews)[
Analytics (168)
](https://www.g2.com/products/google-analytics/reviews?filters%5Bsentiment_snippet%5D=1559967&qs=pros-and-cons#reviews)[
Learning Curve (106)
](https://www.g2.com/products/google-analytics/reviews?filters%5Bsentiment_snippet%5D=1558796&qs=pros-and-cons#reviews)[
Complexity (73)
](https://www.g2.com/products/google-analytics/reviews?filters%5Bsentiment_snippet%5D=1560089&qs=pros-and-cons#reviews)

Integrations

**Fabric**
Not enough data

**Google Analytics**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_63d218ec5025462ff5764a0152931977/ahrefs.png "Product Avatar Image")

Ahrefs

](https://www.g2.com/products/ahrefs/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_becef96b2dd755b1a2c1c8f6a5e2cb1c/al-query.jpg "Product Avatar Image")

Al Query

](https://www.g2.com/products/al-query/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ee30f5ed6da59fce0103c3bf455b3d1d/alpharank.png "Product Avatar Image")

AlphaRank

](https://www.g2.com/products/alpharank/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9c84c6bae4fe50f2afd182f37c02de8d/apartments-com.jpg "Product Avatar Image")

Apartments.com

](https://www.g2.com/products/apartments-com/reviews)[
View all
](https://www.g2.com/products/google-analytics/integrations)

Screenshots

**Fabric**
 ![Fabric screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/31371/Fabric_screenshot1.jpg)

**Google Analytics**
 ![Google Analytics screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/77112/expirable-direct-uploads_2F07358a62-8eb6-4f4a-871b-6529fd4fd586_2FAnalytics_Funnel.png)

Ratings

Meets Requirements

**Fabric**

9.1

9.125

**Google Analytics**

9.0

9.05,714

Ease of Use

**Fabric**

8.4

8.425

**Google Analytics**

7.8

7.85,753

Ease of Setup

**Fabric**

9.0

9.013

**Google Analytics**

8.0

8.02,962

Ease of Admin

**Fabric**

8.8

8.813

**Google Analytics**

8.3

8.32,653

Quality of Support

**Fabric**

8.3

8.314

**Google Analytics**

7.5

7.54,765

Has the product been a good partner in doing business?

**Fabric**

9.0

9.010

**Google Analytics**

8.3

8.32,431

Product Direction (% positive)

**Fabric**

8.7

8.726

**Google Analytics**

8.5

8.55,568

Features

Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);)

Not enough data

8.4

4,757

Metrics

Sessions - Digital Analytics

Not enough data

9.0(won by default)

4125

Engagement

Not enough data

8.8(won by default)

4064

Entry and Exit Pages

Not enough data

8.7(won by default)

3961

Standard Event Tracking

Not enough data

8.6(won by default)

3640

Custom Event Tracking

Not enough data

8.4(won by default)

3418

Retention

Not enough data

8.4(won by default)

3602

Return

Not enough data

8.5(won by default)

3646

Conversions

Not enough data

8.6(won by default)

3776

Funnels

Not enough data

8.2(won by default)

3326

Reporting

Trending

Not enough data

8.5(won by default)

3567

Retroactive Reporting

Not enough data

8.2(won by default)

3262

Segmentation

Not enough data

8.4(won by default)

3525

Mobile Reporting

Not enough data

8.5(won by default)

3433

Unification Across Devices

Not enough data

8.3(won by default)

3110

Custom Reports and Dashboards

Not enough data

8.5(won by default)

3736

Real-Time Reporting

Not enough data

Feature Not Available

Other

User Data

Not enough data

8.5(won by default)

3732

Site Search Reporting

Not enough data

8.5(won by default)

3495

Load Time Monitoring

Not enough data

8.3(won by default)

3284

Campaign Tracking

Not enough data

8.7(won by default)

3523

E-Commerce

Not enough data

8.5(won by default)

2701

Promotional Messages

Not enough data

8.0(won by default)

2418

Administration Alerts

Not enough data

8.2(won by default)

2798

Agentic AI - Digital Analytics

Autonomous Task Execution

Not enough data

7.7(won by default)

82

Cross-system Integration

Not enough data

8.2(won by default)

91

Proactive Assistance

Not enough data

7.9(won by default)

91

Decision Making

Not enough data

8.4(won by default)

93

Administration

API / Integrations

Not enough data

8.5(won by default)

2681

QA Testing

Not enough data

8.2(won by default)

2334

Performance and Reliability

Not enough data

8.9(won by default)

3489

User, Role, and Access Management

Not enough data

8.9(won by default)

3566

Mobile App Analytics[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

Not enough data

8.8

1,366

User Identification

Demographics

Not enough data

8.9(won by default)

1175

User Segmentation

Not enough data

8.8(won by default)

1131

Geolocation

Not enough data

9.1(won by default)

1147

Predictive Analytics

Not enough data

Not enough data

Tracking & Reporting

Custom Event Tracking

Not enough data

8.6(won by default)

1016

Real-Time Insights

Not enough data

8.9(won by default)

1162

Attribution

Not enough data

8.5(won by default)

1066

Activity Dashboard

Not enough data

8.9(won by default)

1176

User Path Tracking

Not enough data

8.7(won by default)

1120

User Activity History

Not enough data

8.6(won by default)

1093

Multi-Channel Attribution

Not enough data

Not enough data

In-App Events Tracking

Not enough data

Not enough data

Metrics

Engagement

Not enough data

8.8(won by default)

233

Exit Tracking

Not enough data

8.7(won by default)

229

Retention

Not enough data

8.8(won by default)

222

Return

Not enough data

8.6(won by default)

232

Conversions

Not enough data

8.8(won by default)

235

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Additional Functionality

Monitoring

Not enough data

Not enough data

Push Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Modeling

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

For Marketers

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Root Cause Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Issue Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

API

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Data Exchange Platforms[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

Not enough data

9.2

17

Exchange Functions

Data Transmission

Not enough data

9.3(won by default)

15

Data Normalization

Not enough data

9.3(won by default)

15

Data as a Service

Market Data Acquisition

Not enough data

9.3(won by default)

15

Industry Data Acquisition

Not enough data

9.1(won by default)

15

Source Data Acquisition

Not enough data

9.5(won by default)

14

Targeted Data Acquisition

Not enough data

9.2(won by default)

14

Management

Source and Destination Selection

Not enough data

9.3(won by default)

14

Solution Integration

Not enough data

9.3(won by default)

14

Reporting and Visualization

Not enough data

8.9(won by default)

14

Data Governance

Not enough data

9.2(won by default)

14

Content Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

Not enough data

8.4

1,732

Tools

Contact Collection

Not enough data

8.3(won by default)

1119

Audience Insights

Not enough data

8.9(won by default)

1495

Social Sharing

Not enough data

8.3(won by default)

1252

Metrics

Entry and Exit Pages

Not enough data

8.9(won by default)

1462

Sessions

Not enough data

8.9(won by default)

1501

Engagement

Not enough data

8.9(won by default)

1498

Return

Not enough data

8.7(won by default)

1413

Conversions

Not enough data

8.7(won by default)

1429

Search Rank

Not enough data

8.4(won by default)

1364

Agentic AI - Content Analytics

Autonomous Task Execution

Not enough data

7.7(won by default)

38

Cross-system Integration

Not enough data

8.2(won by default)

38

Adaptive Learning

Not enough data

7.7(won by default)

38

Proactive Assistance

Not enough data

7.8(won by default)

38

Decision Making

Not enough data

7.9(won by default)

40

Mobile Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

Not enough data

8.7

268

Metrics

Engagement

Not enough data

8.8(won by default)

233

Exit Tracking

Not enough data

8.7(won by default)

229

Retention

Not enough data

8.8(won by default)

222

Return

Not enough data

8.6(won by default)

232

Conversions

Not enough data

8.8(won by default)

235

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Show 3 feature categories with incomplete data

Application Development Platforms[Hide 57 FeaturesShow 57 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Continuous Integration

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Backup and Recovery

Not enough data

Not enough data

Multiple Programming Languages Supported

Not enough data

Not enough data

Continuous Deployment

Not enough data

Not enough data

Code Development

Not enough data

Not enough data

For No-Code Development

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Graphical User Interface

Not enough data

Not enough data

For Low-Code Development

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

UI Prototyping

Not enough data

Not enough data

Source Control

Not enough data

Not enough data

Software Development

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Web App Development

Not enough data

Not enough data

Custom Development

Not enough data

Not enough data

Code Repository Integration

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Mobile Development

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Game Development

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Application Security

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Automated Testing

Not enough data

Not enough data

Integrated Development Environment

Not enough data

Not enough data

Offline Access

Not enough data

Not enough data

Debugging

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Compatibility Testing

Not enough data

Not enough data

Pre-built Templates

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Data Modeling

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Code Editing

Not enough data

Not enough data

Functionality

Ease of Use

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Multi-Language Support

Not enough data

Not enough data

Customization

Not enough data

Not enough data

Straight-Out-the-Box Functionality

Not enough data

Not enough data

Help Guides

Not enough data

Not enough data

Patching & Updates

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Change Management

Not enough data

Not enough data

Deployment Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Lifecycle Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Database Support

Not enough data

Not enough data

Content Marketing[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Content Creation

Content Creation Tools

Not enough data

Not enough data

Content Curation

Not enough data

Not enough data

Buyer Personas

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Optimization

SEO

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Dashboards & Reporting

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

ROI Reporting

Not enough data

Not enough data

Logistics

Customizable Templated Workflows

Not enough data

Not enough data

Internal Communication

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Editing and Approval Tools

Not enough data

Not enough data

Distribution Features

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Additional Functionality

Alerts/Notifications

Not enough data

Not enough data

Publish Scheduling

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Editorial Calendar

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Channel Campaigns

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Mobile Development Platforms[Hide 3 FeaturesShow 3 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Mobile Development Platforms

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Fabric](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_33bc196085c5bddb8fa19a0070c8f288/fabric.png "Fabric")](https://www.g2.com/products/fabric/reviews)

Fabric

Small-Business(50 or fewer emp.)

69.2%

Mid-Market(51-1000 emp.)

7.7%

Enterprise(\> 1000 emp.)

23.1%

[![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics")](https://www.g2.com/products/google-analytics/reviews)

Google Analytics

Small-Business(50 or fewer emp.)

60.1%

Mid-Market(51-1000 emp.)

28.3%

Enterprise(\> 1000 emp.)

11.7%

Small-Business

(50 or fewer emp.)

69.2%

60.1%

Mid-Market

(51-1000 emp.)

7.7%

28.3%

Enterprise

(\> 1000 emp.)

23.1%

11.7%

Reviewers' Industry

[![Fabric](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_33bc196085c5bddb8fa19a0070c8f288/fabric.png "Fabric")](https://www.g2.com/products/fabric/reviews)
Fabric

Computer Software

23.1%

Information Technology and Services

11.5%

Retail

7.7%

Marketing and Advertising

7.7%

Higher Education

7.7%

Other

42.3%

[![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics")](https://www.g2.com/products/google-analytics/reviews)
Google Analytics

Marketing and Advertising

21.4%

Information Technology and Services

7.9%

Computer Software

6.8%

Internet

4.4%

Retail

2.8%

Other

56.7%

Alternatives

**Fabric Alternatives**

 ![Firebase](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_8dd78dbc186962a0fd7eb7304e30b254/firebase.png "Firebase")

[
Firebase
](/products/firebase/reviews)

 ![Salesforce Platform](https://images.g2crowd.com/uploads/product/hd_favicon/b2a749c6cf5119ab76e497c1082c3161/agentforce-360-platform-formerly-salesforce-platform.svg "Salesforce Platform")

[
Salesforce Platform
](/products/agentforce-360-platform-formerly-salesforce-platform/reviews)

 ![Android Studio](https://images.g2crowd.com/uploads/product/hd_favicon/1487566603/android-studio.jpg "Android Studio")

[
Android Studio
](/products/android-studio/reviews)

 ![.NET](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_46417431563fe59eb25fdb9819dc0a95/xamarin.png ".NET")

[
Xamarin
](/products/net-2023-06-12/reviews)

**Google Analytics Alternatives**

 ![Chartbeat](https://images.g2crowd.com/uploads/product/hd_favicon/656868fad28cc509b5ab209b27ebf5f1/chartbeat.svg "Chartbeat")

[
Chartbeat
](/products/chartbeat/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics")

[
Amplitude
](/products/amplitude-analytics/reviews)

 ![Pendo](https://images.g2crowd.com/uploads/product/hd_favicon/329b3a8933711abf9a020e59b8c6f792/pendo-io-pendo.svg "Pendo")

[
Pendo
](/products/pendo-io-pendo/reviews)

## Fabric vs Google Analytics

When assessing the two solutions, reviewers found Fabric easier to use, set up, and administer. Reviewers also preferred doing business with Fabric overall.

- Reviewers felt that Fabric meets the needs of their business better than Google Analytics.
- When comparing quality of ongoing product support, reviewers felt that Fabric is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Fabric over Google Analytics.