# F5 BIG-IP Access Policy Manager (APM) vs IBM Verify CIAM Comparison
---
## AI Generated Summary
- **G2 reviewers report** that IBM Verify CIAM excels in providing a comprehensive range of authentication options, including built-in and external authenticators, which enhances security and user flexibility. Users appreciate its ability to handle modern logins like SSO while ensuring robust security measures.
- **Users say** that F5 BIG-IP Access Policy Manager (APM) stands out for its intuitive interface, making it accessible even for newcomers. The simple design allows users to easily monitor traffic and manage access policies, which is a significant advantage for organizations looking for user-friendly solutions.
- **According to verified reviews** , IBM Verify CIAM has a strong reputation for its enterprise-grade features, particularly in adaptive authentication and multi-factor authentication (MFA). Reviewers highlight its scalability and fine-grained access controls, making it suitable for complex enterprise environments.
- **Reviewers mention** that while F5 BIG-IP APM is trusted for its quick and reliable access policies, it has fewer recent reviews compared to IBM Verify CIAM, which may indicate a less active user base or slower adoption in the market. This could affect the availability of up-to-date user experiences.
- **G2 reviewers note** that IBM Verify CIAM has a higher overall satisfaction score, reflecting its strong performance in user experience and support. Users frequently commend its Application Gateway feature, which simplifies the integration of legacy systems with modern applications without extensive code rewrites.
- **Users highlight** that F5 BIG-IP APM is effective for secure connections and troubleshooting, but it may not offer the same depth of features as IBM Verify CIAM, particularly in areas like adaptive authentication and extensive integration capabilities, which are crucial for enterprises with diverse needs.



| | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 18 | 189 | 
| **Largest Market Segment** | Enterprise (76.5% of reviews) | Enterprise (39.2% of reviews) | 
| **Entry Level Price** | No pricing available | $1.71  / user, per month | 

---
## Top Pros & Cons

### F5 BIG-IP Access Policy Manager (APM)

**Not enough data**

### IBM Verify CIAM

Pros:
- Security (61 reviews)
- Ease of Use (48 reviews)

Cons:
- Complex Setup (38 reviews)
- Complexity (35 reviews)

---
## Ratings Comparison
| Rating | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
  | **Meets Requirements** | 8.8 (12 reviews) | 8.6 (140 reviews) | 
  | **Ease of Use** | 8.8 (12 reviews) | 8.3 (146 reviews) | 
  | **Ease of Setup** | Not enough data | 7.6 (97 reviews) | 
  | **Ease of Admin** | Not enough data | 8.1 (50 reviews) | 
  | **Quality of Support** | 8.7 (9 reviews) | 8.6 (140 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 8.3 (50 reviews) | 
  | **Product Direction (% positive)** | 8.8 (10 reviews) | 9.3 (143 reviews) | 

---
## Pricing

### F5 BIG-IP Access Policy Manager (APM)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### IBM Verify CIAM

#### Entry-Level Pricing

Plan: Single sign-on (SSO)

Price: $1.71  / user, per month

Description: Price shown for example company with 5,000 employees.


[Browse all 5 editions](https://www.g2.com/products/ibm-verify-ciam/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Single Sign-On (SSO)

| Product | Score | Reviews |
|---|---|---|
| **F5 BIG-IP Access Policy Manager (APM)** | N/A | N/A |
| **IBM Verify CIAM** | 8.3/10 | 37 |

#### Authentication Options

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Authentication User experience** | Not enough data | 8.9 (27 reviews) | 
| **Supports Required Authentication systems** | Not enough data | 8.2 (25 reviews) | 
| **Multi-Factor Authentication** | Not enough data | 8.9 (27 reviews) | 
| **Supports Required Authentication Methods/Protocols** | Not enough data | 8.7 (26 reviews) | 
| **Federation/SAML support (idp)** | Not enough data | 7.9 (24 reviews) | 
| **Federation/SAML support (sp)** | Not enough data | 8.2 (24 reviews) | 

#### Access Control Types

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Endpoint access** | Not enough data | 8.7 (25 reviews) | 
| **Local Access** | Not enough data | 8.6 (24 reviews) | 
| **Remote Access** | Not enough data | 8.5 (24 reviews) | 
| **Partner Access** | Not enough data | 8.0 (24 reviews) | 
| **Supports BYOD users** | Not enough data | 7.8 (24 reviews) | 

#### Administration

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Ease of installation on server** | Not enough data | 7.4 (26 reviews) | 
| **Password Policy Enforcement** | Not enough data | 8.8 (25 reviews) | 
| **Administration Console** | Not enough data | 8.1 (26 reviews) | 
| **Ease of connecting applications** | Not enough data | 7.9 (24 reviews) | 
| **Self Service Password Administration** | Not enough data | 8.5 (22 reviews) | 

#### Platform

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Multiple Operating system support** | Not enough data | 8.4 (25 reviews) | 
| **Multi-Domain Support** | Not enough data | 8.3 (24 reviews) | 
| **Cross Browser support** | Not enough data | 8.4 (25 reviews) | 
| **Fail over protection** | Not enough data | 8.3 (24 reviews) | 
| **Reporting** | Not enough data | 8.5 (26 reviews) | 
| **Auditing** | Not enough data | 8.4 (25 reviews) | 
| **Third Party Web Services support** | Not enough data | 8.1 (24 reviews) | 

### User Provisioning and Governance Tools

| Product | Score | Reviews |
|---|---|---|
| **F5 BIG-IP Access Policy Manager (APM)** | N/A | N/A |
| **IBM Verify CIAM** | 7.8/10 | 18 |

#### User on/off Boarding

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Self Service Access requests** | Not enough data | 7.5 (17 reviews) ✓ Verified | 
| **Smart/Automated Provisioning** | Not enough data | 7.7 (17 reviews) ✓ Verified | 
| **Role Management** | Not enough data | 6.9 (16 reviews) ✓ Verified | 
| **Policy Management** | Not enough data | 7.6 (16 reviews) ✓ Verified | 
| **Access Termination** | Not enough data | 8.0 (16 reviews) ✓ Verified | 
| **Approval Workflows** | Not enough data | 8.0 (15 reviews) ✓ Verified | 

#### User Maintenance

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Self Service Password Reset** | Not enough data | 7.9 (15 reviews) ✓ Verified | 
| **Bulk Changes** | Not enough data | 8.3 (14 reviews) ✓ Verified | 
| **Bi-directional Identity Synchronization** | Not enough data | 7.5 (14 reviews) ✓ Verified | 

#### Governance

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Identifies and Alerts for Threats** | Not enough data | 8.3 (13 reviews) | 
| **Compliance Audits** | Not enough data | 8.2 (14 reviews) ✓ Verified | 

#### Administration

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (16 reviews) ✓ Verified | 
| **Mobile App** | Not enough data | 8.9 (12 reviews) ✓ Verified | 
| **Ease of set up for target systems** | Not enough data | 7.4 (15 reviews) ✓ Verified | 
| **APIs** | Not enough data | 6.9 (14 reviews) ✓ Verified | 

### Multi-Factor Authentication (MFA)

| Product | Score | Reviews |
|---|---|---|
| **F5 BIG-IP Access Policy Manager (APM)** | N/A | N/A |
| **IBM Verify CIAM** | 8.4/10 | 75 |

#### Authentication type

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **SMS-Based** | Not enough data | 8.6 (63 reviews) ✓ Verified | 
| **Voice-Based Telephony** | Not enough data | 8.1 (61 reviews) | 
| **Email-Based** | Not enough data | 8.7 (62 reviews) ✓ Verified | 
| **Hardware Token-Based** | Not enough data | Feature Not Available | 
| **Software Token** | Not enough data | 8.4 (58 reviews) ✓ Verified | 
| **Biometric Factor** | Not enough data | 8.5 (61 reviews) ✓ Verified | 
| **Mobile-Push** | Not enough data | 8.6 (57 reviews) ✓ Verified | 
| **Risk-Based Authentication** | Not enough data | 8.8 (60 reviews) ✓ Verified | 

#### Functionality

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Multi-Device Sync** | Not enough data | 8.2 (60 reviews) | 
| **Backup** | Not enough data | 8.6 (58 reviews) | 

#### Implementation

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Easy Setup** | Not enough data | 7.8 (62 reviews) | 
| **Mobile SDK** | Not enough data | 7.8 (60 reviews) | 
| **Web SDK** | Not enough data | 8.3 (59 reviews) | 

### Network Access Control (NAC)

| Product | Score | Reviews |
|---|---|---|
| **F5 BIG-IP Access Policy Manager (APM)** | N/A | N/A |
| **IBM Verify CIAM** | N/A | N/A |

#### Data

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Data Protection** | Not enough data | Not enough data | 
| **Remote Access** | Not enough data | Not enough data | 
| **Network Access** | Not enough data | Not enough data | 

#### Network

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Security** | Not enough data | Not enough data | 
| **Scaling** | Not enough data | Not enough data | 
| **Audit** | Not enough data | Not enough data | 

#### Logistics

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Processes** | Not enough data | Not enough data | 
| **Blockage** | Not enough data | Not enough data | 
| **IoT** | Not enough data | Not enough data | 

### Risk-Based Authentication (RBA)

| Product | Score | Reviews |
|---|---|---|
| **F5 BIG-IP Access Policy Manager (APM)** | N/A | N/A |
| **IBM Verify CIAM** | 7.5/10 | 24 |

#### Administration

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Bi-Directional Identity Synchronization** | Not enough data | 8.8 (19 reviews) | 
| **Policy Management** | Not enough data | 8.0 (19 reviews) | 
| **Cloud Directory** | Not enough data | 8.2 (20 reviews) | 
| **Application Integrations** | Not enough data | 6.0 (8 reviews) | 

### Self-Service Password Reset (SSPR) Tools

| Product | Score | Reviews |
|---|---|---|
| **F5 BIG-IP Access Policy Manager (APM)** | N/A | N/A |
| **IBM Verify CIAM** | 7.9/10 | 24 |

#### Administration

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Bi-Directional Identity Synchronization** | Not enough data | 8.8 (19 reviews) | 
| **Policy Management** | Not enough data | 8.0 (19 reviews) | 
| **Cloud Directory** | Not enough data | 8.2 (20 reviews) | 
| **Application Integrations** | Not enough data | 6.0 (8 reviews) | 

#### Authentication 

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Multi-Factor Authentication** | Not enough data | 9.2 (13 reviews) | 
| **Biometric Authentication** | Not enough data | 9.3 (12 reviews) | 
| **Other Authentication Methods** | Not enough data | 8.7 (5 reviews) | 
| **Role-Specific Authentication** | Not enough data | 10.0 (5 reviews) | 

#### User Experience

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Self-Service Experience** | Not enough data | 6.9 (12 reviews) | 
| **Mobile App Usability** | Not enough data | 8.1 (13 reviews) | 
| **Multilingual Support** | Not enough data | 5.7 (5 reviews) | 

### Consent Management Platform (CMP)

| Product | Score | Reviews |
|---|---|---|
| **F5 BIG-IP Access Policy Manager (APM)** | N/A | N/A |
| **IBM Verify CIAM** | 8.6/10 | 36 |

#### Functionality

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Dashboard** | Not enough data | 8.6 (33 reviews) | 
| **Reporting** | Not enough data | 8.6 (33 reviews) | 
| **Integrations** | Not enough data | 8.7 (33 reviews) | 
| **End-user management** | Not enough data | 8.5 (32 reviews) | 
| **Audit trails** | Not enough data | 8.9 (33 reviews) | 
| **APIs** | Not enough data | 8.4 (33 reviews) | 
| **Mobile SDK** | Not enough data | 8.8 (32 reviews) | 
| **Customizable design** | Not enough data | 8.4 (33 reviews) | 
| **Server-side storage** | Not enough data | 8.3 (33 reviews) | 

### Customer Identity and Access Management (CIAM)

| Product | Score | Reviews |
|---|---|---|
| **F5 BIG-IP Access Policy Manager (APM)** | N/A | N/A |
| **IBM Verify CIAM** | 8.3/10 | 36 |

#### Functionality

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Self-registration and self-service** | Not enough data | 8.2 (30 reviews) ✓ Verified | 
| **Authentication** | Not enough data | 8.6 (30 reviews) ✓ Verified | 
| **Scalability** | Not enough data | 8.6 (29 reviews) ✓ Verified | 
| **Consent and preference management** | Not enough data | 8.0 (30 reviews) | 
| **Social login** | Not enough data | 8.3 (29 reviews) | 
| **Customer data linking** | Not enough data | 7.8 (29 reviews) ✓ Verified | 

#### AI Authentication Risk Management - Customer Identity and Access Management (CIAM)

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Adaptive MFA** | Not enough data | Not enough data | 
| **Anomaly Detection** | Not enough data | Not enough data | 
| **Fraudulent Login Detection** | Not enough data | Not enough data | 
| **Adaptive Authentication Policies** | Not enough data | Not enough data | 
| **Risk-Based Authentication** | Not enough data | Not enough data | 

#### AI Biometric & Behavioral Analysis - Customer Identity and Access Management (CIAM)

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Behavioral Biometric Analysis** | Not enough data | Not enough data | 
| **Liveness Detection** | Not enough data | Not enough data | 

#### AI Context-Aware Security Controls - Customer Identity and Access Management (CIAM)

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Account Recovery Assistants** | Not enough data | Not enough data | 
| **Constraint Enforcement** | Not enough data | Not enough data | 

### Passwordless Authentication

| Product | Score | Reviews |
|---|---|---|
| **F5 BIG-IP Access Policy Manager (APM)** | N/A | N/A |
| **IBM Verify CIAM** | 8.3/10 | 33 |

#### Functionality

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **FIDO2-compliant** | Not enough data | 7.8 (27 reviews) | 
| **Works with hardware security keys** | Not enough data | Feature Not Available | 
| **Multiple authentication methods** | Not enough data | 8.8 (30 reviews) | 
| **Offline or no-phone solution** | Not enough data | Feature Not Available | 

### Identity and Access Management (IAM)

| Product | Score | Reviews |
|---|---|---|
| **F5 BIG-IP Access Policy Manager (APM)** | N/A | N/A |
| **IBM Verify CIAM** | 8.7/10 | 86 |

#### Functionality

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **User provisioning** | Not enough data | 8.6 (65 reviews) | 
| **Password manager** | Not enough data | 8.8 (62 reviews) | 
| **Single Sign-on** | Not enough data | 9.0 (64 reviews) | 
| **Enforces policies** | Not enough data | 8.9 (71 reviews) | 
| **Authentication** | Not enough data | 9.0 (68 reviews) | 
| **Multi-factor authentication** | Not enough data | 9.2 (71 reviews) | 

####  Type

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **On-premises solution** | Not enough data | 8.4 (62 reviews) | 
| **Cloud-solution** | Not enough data | 8.6 (63 reviews) | 

####  Reporting

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Tracking** | Not enough data | 8.6 (62 reviews) | 
| **Reporting** | Not enough data | 8.6 (62 reviews) | 
| **Access & Permission Change Reporting** | Not enough data | Not enough data | 
| **Compliance & Audit Trail Export** | Not enough data | 8.9 (6 reviews) | 

#### Authentication & Authorization - Identity and Access Management (IAM)

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Adaptive & Contextual Access Control** | Not enough data | 8.8 (8 reviews) | 

#### Administration & Governance - Identity and Access Management (IAM)

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Identity Lifecycle Management** | Not enough data | 9.0 (7 reviews) | 
| **Self‑Service Account Management** | Not enough data | 8.0 (5 reviews) | 

#### Generative AI - Identity and Access Management (IAM)

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **AI‑Driven Access Anomaly Detection** | Not enough data | 8.3 (6 reviews) | 
| **Automated Policy Tuning** | Not enough data | Not enough data | 
| **Predictive Role Recommendations** | Not enough data | Not enough data | 

### Remote Desktop

| Product | Score | Reviews |
|---|---|---|
| **F5 BIG-IP Access Policy Manager (APM)** | N/A | N/A |
| **IBM Verify CIAM** | N/A | N/A |

#### Administration

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Usage Information** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Diagnostics** | Not enough data | Not enough data | 
| **Session Recording** | Not enough data | Not enough data | 
| **Session Transfer** | Not enough data | Not enough data | 
| **Unattended Access** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 

#### Platform

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Cross-Platform Access** | Not enough data | Not enough data | 
| **Mobile Device Access** | Not enough data | Not enough data | 
| **Applications Management** | Not enough data | Not enough data | 
| **Remote Device Control** | Not enough data | Not enough data | 

#### Security

| Feature | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Remote Wipe** | Not enough data | Not enough data | 
| **Device Management** | Not enough data | Not enough data | 
| **Device Enrollment** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Multi-Factor Authentication (MFA) Software](https://www.g2.com/categories/multi-factor-authentication-mfa), [Single Sign-On (SSO) Solutions](https://www.g2.com/categories/single-sign-on-sso)

**Unique to F5 BIG-IP Access Policy Manager (APM) (2):** [Network Access Control Software](https://www.g2.com/categories/network-access-control-nac), [Remote Desktop Software](https://www.g2.com/categories/remote-desktop)

**Unique to IBM Verify CIAM (7):** [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp), [Self-Service Password Reset (SSPR) Tools](https://www.g2.com/categories/self-service-password-reset-sspr-tools), [Customer Identity and Access Management (CIAM) Software](https://www.g2.com/categories/customer-identity-and-access-management-ciam), [Risk-Based Authentication Software](https://www.g2.com/categories/risk-based-authentication-rba), [User Provisioning and Governance Tools](https://www.g2.com/categories/user-provisioning-and-governance-tools), [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam), [Passwordless Authentication Software](https://www.g2.com/categories/passwordless-authentication)


---
## Reviewer Demographics

### By Company Size

| Segment | F5 BIG-IP Access Policy Manager (APM) | IBM Verify CIAM | 
|---|---|---|
| **Small-Business** | 0% | 22.3% | 
| **Mid-Market** | 23.5% | 38.6% | 
| **Enterprise** | 76.5% | 39.2% | 

### By Industry

#### F5 BIG-IP Access Policy Manager (APM)

- **Information Technology and Services:** 23.5%
- **Telecommunications:** 17.6%
- **Retail:** 17.6%
- **Computer Software:** 11.8%
- **Marketing and Advertising:** 5.9%
- **Internet:** 5.9%
- **Government Administration:** 5.9%
- **Financial Services:** 5.9%
- **Capital Markets:** 5.9%

#### IBM Verify CIAM

- **Information Technology and Services:** 20.9%
- **Computer Software:** 19.6%
- **Financial Services:** 6.7%
- **Computer & Network Security:** 3.7%
- **Marketing and Advertising:** 3.1%
- **Telecommunications:** 3.1%
- **Banking:** 3.1%
- **Market Research:** 2.5%
- **Education Management:** 2.5%
- **Consulting:** 2.5%
- **Other:** 32.5%

---
## Alternatives

### Alternatives to F5 BIG-IP Access Policy Manager (APM)

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---
## Top Discussions

### F5 BIG-IP Access Policy Manager (APM)

No discussions available for this product.

### IBM Verify CIAM

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/f5-big-ip-access-policy-manager-apm-vs-ibm-verify-ciam)